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Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
How Reckitt Benckiser increased its focus on spreading awareness around health and hygiene during t…
Top deals of the day on Amazon during festival sale
If you are looking to buy your favourite products or have some items wishlisted, it's the right …
TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
A swell time for TV Advertising
A leading disinfectant company urged people not to inject themselves with its products, hours after Trump said it might kill the coronavirus inside the human body
Donald Trump mused out loud that because disinfectant kills the coronavirus, it may work inside the…
Bill Bostock
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose
The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…
Advertising FCT grew by 9% in week 13 of COVID-19 disruption on the back of social advertisements: BARC-Neilsen
Toiletries (190X), Social organisations (66X), ice cream (11X) were the highest contributors.
Burger King tweets 'don't drink bleach' after Trump sparks backlash by suggesting disinfectants might help treat the coronavirus
Burger King tweeted on Friday: "not sure why we need to be the ones to tell you this, but don't dri…
Kate Taylor
Top last day kitchen and home deals on Amazon Great Republic Day sale
Listed below are some of the best deals shortlisted from the kitchen, home and personal catego…
Bollywood star Akshay Kumar made just $1 million less than ‘Iron Man’ Robert Downey Junior
Akshay Kumar is the only Bollywood actor to featured in Forbes’ list of ‘The World’s Highest Paid C…
Parle is the most chosen brand in India: Report
Brand Footprint 2020 report from Worldpanel Division of Kantar launches its top brands list.
Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
Things that made creative folks laugh in 2020
Everything you need to know about bleach and the coronavirus — including why you should never inject it into your body
President Trump suggested disinfectants might be used in the body to help treat COVID-19, the disea…
Anna Medaris Miller,Gabby Lan…
How Savlon could soon be the new ‘Dettol’
Having acquired Savlon from Johnson & Johnson about six months back, ITC will be introducing ha…
How brands are contributing to the fight against Coronavirus
Brands are stepping up and contributing in whichever way they can