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<ul><li><keyword id="94550" type="LOCATION" weightage="20" keywordseo="Tata-Sky">Tata Sky</keyword> will soon launch new set-top boxes with integrated Over The Top (OTT) services like <keyword id="128682" type="ORGANIZATION" weightage="20" keywordseo="Netflix">Netflix</keyword>, Amazon Prime and Hotstar. </li><li>Tata Sky CEO <keyword id="171940" type="PERSON" weightage="20" keywordseo="Harit-Nagpal">Harit Nagpal</keyword> believes the Indian market won’t abandon cable completely if such hybrid devices are made available. </li><li>The new set-top box will be in direct competition with Airtel Internet TV.</li></ul>Tata Sky may soon make Over The Top (OTT) services like Netflix, Amazon Prime and Hotstar available on your television screens, according to the company’s managing director and chief executive officer Harit <keyword id="1585" type="PERSON" weightage="20" keywordseo="Nagpal">Nagpal</keyword>. In an interview with the <a href="https://www.livemint.com/Companies/nqeXsdgv5d4bUeY16LTwHP/Tata-Sky-will-be-the-supplier-of-Netflix-Hotstar-Amazon-Pr.html">Mint</a>, Nagpal said that services like Netflix, Hotstar, YouTube and Amazon Prime will available through a new hardware box. The new set-top box will not only have the ability to stream from satellite, but broadband as well. However, how exactly the integration will work was not shared. As with previous Tata Sky set-top boxes, the upgrade <a href="https://www.mysmartprice.com/gear/2018/05/22/tata-sky-hotstar-amazon-prime-netflix/">probably</a> won’t be free. There’s been a lot of talk about how the cable industry would survive the onslaught on online content but Nagpal believes that the cable television in India doesn’t face much competition from Over The Top (OTT) services. The cheaper prices keep people from switching over to OTT services like Netflix. He hopes that the marriage between the two platforms will also help in that regard, especially since their hybrid device, the new set-top box, will provide more options than watching conventional TV channels. The increase in internet speeds and accessibility played big roles in the <a href="https://www.financialexpress.com/industry/the-ott-play/703996/">popularity</a> of OTT services in India. Not the first Tata Sky won’t be the first cable company to embark on such an endeavour. Airtel had, in April 2017, <a href="http://www.bgr.in/news/airtel-internet-tv-will-make-your-tv-smarter-but-should-you-upgrade-right-away/">launched</a> their Airtel Internet TV which streams digital content alongside conventional TV channels. It was the first set-top device in India to run on Android. Users need their own subscriptions to the OTT services but Airtel allows direct streaming from Amazon Prime Video, Netflix, Alt Balaji and YouTube. It basically gives you the ability to <a href="https://www.indiatoday.in/technology/reviews/story/airtel-internet-tv-review-future-forward-but-with-compromises-1025074-2017-07-19">switch</a> between the conventional <keyword id="130486" type="ORGANIZATION" weightage="20" keywordseo="Airtel-Digital-TV">Airtel Digital TV</keyword> interface and the Android TV interface. Speaking of basic Wi-Fi connectivity, <keyword id="124187" type="ORGANIZATION" weightage="20" keywordseo="Videocon-D2H">Videocon D2H</keyword> has their own <a href="https://www.videocond2h.com/news-details.php?id=131">Wi-Fi SMART HD</a> set-top box that allows users to surf the internet while providing access to selected apps like Daily Motion and Twitter. Either way, the innovative edge of Tata Sky will be defined not by providing OTT services on their platform, but by how they go about achieving such a feat.

One of the largest satellite TV providers in India is serving customers Netflix and Prime Video

If you have been planning to buy shares from <keyword id="94550" type="CITY" weightage="20" keywordseo="Tata-Sky">Tata Sky</keyword>, this might be quite disheartening for you. The Tata co-owned DTH company has shelved plans for an initial public offering (<keyword id="6354763" type="EVENT" weightage="20" keywordseo="IPO">IPO</keyword>). Having run in to high debts it is now planning to raise Rs 1,800 crore ($300 million) from <keyword id="34499" type="POSITION" weightage="20" keywordseo="private-equity">private equity</keyword> firms. 
 As per a news report in The Economic Times, Tata Sky had planned to list the venture and raise Rs 2,000 crore by selling 25% stake in 2013. It had even shortlisted investment banks <keyword id="44473" type="CITY" weightage="20" keywordseo="Citigroup">Citigroup</keyword> Capital Markets, <keyword id="48670" type="CITY" weightage="20" keywordseo="Morgan-Stanley">Morgan Stanley</keyword> India <keyword id="45369" type="CITY" weightage="20" keywordseo="equities">Equities</keyword> and <keyword id="196980" type="COMPANY" weightage="20" keywordseo="Kotak-Mahindra-Capital-Co">Kotak Mahindra Capital Co</keyword> to manage the issue. 
 From a reliable source, the ET has learnt, Citi and Morgan Stanley have been retained but now the mandate is to raise PE <keyword id="6357455" type="EVENT" weightage="20" keywordseo="Funding">funding</keyword>. The company has been bleeding under high debt and slower sales pick-up, and has revised its valuation expectations after the bankers didn't get initial demand from global institutional investors. 
ET could not independently verify these names. Confirming that the company has shelved its listing plans, Harit Nagpal, chief executive officer of Tata Sky in an SMS response said: "All our cash requirements have been and will continue to be met by existing shareholders." 
Data from Capitaline shows that in 2013-14, at a standalone basis, the company made a loss of Rs 280.4 crore on net sales of Rs 3,023.2 crore compared with a net loss of Rs 378.9 crore on sales of Rs 2,286 crore recorded in the previous fiscal. Finacials for FY15 were not available. 
 
In comparison, Dish TV, Asia's largest direct-to-home service operator, has a market capitalisation ofRs 10,319.56 crore. In FY14-15, it clocked Rs 2,781.64 crore of revenues and a Rs 796-crore EBITDA and aRs 1.01-crore net profit on a consolidated basis. 
 <keyword id="6355725" type="CITY" weightage="20" keywordseo="Tata-Group">Tata Group</keyword> holds 60% stake in Tata Sky along with <keyword id="57162" type="PERSON" weightage="20" keywordseo="Rupert-Murdoch">Rupert Murdoch</keyword>'s 21st Century Fox owning around 30% stake. PE firm <keyword id="6367519" type="PERSON" weightage="20" keywordseo="Temasek">Temasek</keyword>, through its arm <keyword id="1675260" type="COMPANY" weightage="20" keywordseo="Bay-Tree-Investments">Bay Tree Investments</keyword> and <keyword id="645978" type="ORGANIZATION" weightage="20" keywordseo="Tata-Opportunities-Fund">Tata Opportunities Fund</keyword> (TOF) holds the residual stake in the company. 
 
(Image: Reuters)

Know why Tata Sky has shelved its IPO plans and is instead turning to PE firms to raise Rs 1,800 cr

<ul><li><keyword id="17816462" type="General" weightage="80" keywordseo="Tata-Play-Binge" source="Denny">Tata Play Binge</keyword> is now available for non-DTH users as well. </li><li>The <keyword id="17816463" type="General" weightage="80" keywordseo="OTT-aggregator" source="Denny">OTT aggregator</keyword> offers access to up to 27 applications with one subscription. </li><li>Tata Play Binge offers monthly <keyword id="17816464" type="General" weightage="80" keywordseo="subscription-plans" source="Denny">subscription plans</keyword> starting at INR 249 per month. </li></ul>Tata Play Binge has said that it has become the biggest over-the-top or OTT aggregator platform in India, offering users access to 27 platforms at once. Keeping with the times, the Tata Play Binge service has now been available to all users and there is no requirement of having a DTH connection from the company. Tata Play Binge says that a single subscription offers access to 27 national, international and regional applications in 13 languages, including Disney+ Hotstar, ZEE5 and SonyLIV on mobile, desktop and television. If one subscribes to Tata Play Binge, one doesn’t have to take individual subscriptions to OTT platforms. The company’s plans allow up to four users to use the application at once to stream their favourite content. "Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT,” said Harit Nagpal, managing director and chief executive officer, Tata Play. Tata Play Bing subscription The Tata Play Binge subscription is available in two plans – Mega – The Mega plan is priced at INR 349 per month and offers access to all 27 applications and supports <keyword id="17816465" type="General" weightage="80" keywordseo="streaming" source="Denny">streaming</keyword> on four devices at once. Super – The Super Plan offers access to 22 applications for INR 249 a month. This plan also supports streaming on four devices at once. Tata Play Binge applications <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+ Hotstar </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sun NXT </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hungama Play </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sony LIV </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ReelDrama </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Eros Now </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ZEE5 </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Voot Kids </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ShemarooMe </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jio Cinema </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chaupal </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Curiosity Stream (Mega) </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hallmark </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Namma Flix </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">EPIC ON </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MX Player </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Planet Marathi </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Travelxp </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lionsgate Play (Mega) </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">manoramaMAX </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">DocuBay </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aha </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Koode </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ShortsTV (Mega) </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">VROTT </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tarang Plus </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gaming </td></tr></tbody></table> Tata Play Binge launches campaign Meanwhile, Tata Play Binge has launched a campaign, Bachcha Bachcha Janta Hai, with <keyword id="17816466" type="General" weightage="80" keywordseo="Saif-Ali-Khan" source="Denny">Saif Ali Khan</keyword> and Kareena Kapoor Khan to promote its new offering. “Entertainment is a unifier unlike any, and it is an absolute delight to be a part of Tata Play Binge's journey to becoming the largest OTT aggregator in India. With an initiative like this, entertainment will know no limits, which is exactly how it should be,” said Bollywood actor Saif Ali Khan. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/smartphone-makers-urge-indian-government-to-reduce-input-tariffs-to-increase-competitiveness/articleshow/101272037.cms">Smartphone makers want India to take the fight to China and Vietnam further</a> <a href="https://www.businessinsider.in/tech/mobile/news/nothing-phone-2-pre-orders-to-begin-from-june-29-heres-how-to-book-yours/articleshow/101278663.cms">Nothing Phone (2) pre-orders to begin from June 29 – Here’s how to book yours</a> <a href="https://www.businessinsider.in/tech/mobile/news/jiophone-5g-leak-reveals-design-key-specifications-ahead-of-launch/articleshow/101209095.cms">JioPhone 5G leak reveals design, key specifications ahead of launch</a>

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One of the largest satellite TV providers in India is serving customers Netflix and Prime Video

Prabhjote Gill

Know why Tata Sky has shelved its IPO plans and is instead turning to PE firms to raise Rs 1,800 cr

BI India Bureau

Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

Sourabh Jain

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