India is preparing for the general elections. But when it comes down to business, one thing is for …

After a night of heavy rains, the city of startups – Bengaluru – has been voting today as India con…

We spoke to industry experts and the brand to find out the answer.

Mistry’s uncertain departure is being seen as an aberration at a group that doesn’t just lives by h…

"Our AIPC (all-IITs placement committee) meeting was scheduled for October. But we have to convene …

There is a new, shiny marketing trend in Indian FMCG industry. Be it a liquid soap or candies, face…

What the new entity does to battle this shift remains to be seen. While both brands can concentrate…

Flipkart received many requests for company-branded T-shirts, coffee mugs and other items. The Bang…

Yes, the infighting between Connaught Plaza Restaurants (CPRL) and McDonald’s took an ugly turn…

​The world's largest religious congregation Kumbh Mela has created an unbeatable opportunity for co…

How can HUL undo the damage caused by Sebamed’s advertising campaign?

However, the twist in the tale in India lied in the fact that this restaurant has used red, yellow …

He explained that in the luxury auto market, different car makers are playing with the prestige quo…

“Yes it does. Because it paints and portrays brands as insensitive. Brands are meant to be benign e…

Experts pointed out a large chunk of the spending by political parties and candidates is in cash, w…

What does it take for a brand to make it right through the consumers’ heart? Echoing the needs of t…

Experts tell us what are the perils of working on similar ideas in today’s world.