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<ul><li>Smartphone brand <keyword id="215177" type="General" weightage="100" keywordseo="vivo" source="Orion">vivo</keyword> has launched its <keyword id="188" type="General" weightage="20" keywordseo="diwali" source="Orion">Diwali</keyword> films featuring veteran <keyword id="42902" type="General" weightage="20" keywordseo="kanwaljit-singh" source="Orion">Kanwaljit Singh</keyword>.</li><li>In an exclusive chat with Ad &amp; Media Insider, <keyword id="6574292" type="General" weightage="20" keywordseo="nipun-marya" source="Orion">Nipun Marya</keyword>, Director Brand Strategy, vivo India, about the new campaign, the consumer sentiments during this year’s festive season, the brand's IPL experience this year, and more.</li></ul>The Diwali week is finally here and brands are doing all in their might to make the most of this festive season, by telling lots of beautiful stories. Last week, Vivo launched a heartwarming film, to celebrate the spirit of Diwali. Featuring actor Kanwaljit Singh, the film is aimed at encapsulating the role of smartphone photography in rekindling the joy of connection. At a time when there is a constant debate about the effectiveness of long-form ads with dwindling attention spans, this film has tried to tell an engaging story in around 5 minutes. The film has been conceptualized by <keyword id="3553893" type="General" weightage="20" keywordseo="dentsu-impact" source="Orion">Dentsu Impact</keyword>. Photographs play an important role in the narrative and Vivo has tried to show how We speak to Nipun Marya, Director Brand Strategy, vivo India, about the new campaign, the consumer sentiments during this year’s festive season, the brand's IPL experience this year, and more. Excerpts: Q) People often talk about the decreasing attention span of consumers and you have just released a 5-minute long film for Diwali. Tell us a bit about Vivo's new campaign. As a consumer-centric brand, vivo has always focused on establishing a strong connection with its audience through emotional storytelling. With the #JoyofHomecoming campaign, which features the veteran actor Kanwaljit Singh, we aim to remind everyone that the festival of lights is fondly celebrated, when the entire family gets together. The campaign encapsulates the role of smartphone photography in rekindling the joy of connection, and aims to bridge the emotional and physical distances between families and spread happiness. India is a collectivist society and all of us are deeply emotionally connected with our families and loved ones. We understand the importance of capturing those perfect moments with the help of photography and how it can be used to stimulate emotions. Delivering industry-leading camera technology, we want our consumers to enjoy this festival with their loved ones and capture every moment and emotion. Through this, we also intend to strengthen our bond with our consumers, which motivates in delivering what’s best for them. Q) What is the message you are trying to communicate? Mobile photography has always been the key focus for vivo. From delivering industry-leading technology to the best camera features, we make sure to spread joy to our consumers. We understand how technology plays a vital role in today’s fast-moving world and how important it is to help us stay connected with our loved ones. Pictures have a way of conveying the entire story. The purpose of this campaign is not to highlight a feature, rather to understand and establish the emotional connection behind the picture. At vivo, we understand that technology is an enabler for the joy in our lives and through this campaign we want to celebrate homecoming, as people will be able to visit their families by taking necessary precautions and celebrating this festival at home. Q) How has the festive season been so far this year? Are you witnessing a revival? Recovering from 2020, this year businesses across the globe are gradually coming back at their feet. We are definitely optimistic about the situation getting back to normal. As businesses are steadily opening up, we foresee a huge scope for engagement with the consumers and smartphone sales are proportionately expected to increase in the coming months. According to <a href="https://www.counterpointresearch.com/india-smartphone-market-q2-2021/">Counterpoint Research</a>, India’s smartphone shipments grew 82% YoY to reach over 33 million units in Q2 2021, and vivo captured a 15% share of the overall market. According to the latest report by Counterpoint, nearly $7.6 billion worth of smartphones is likely to be sold during the ongoing festive season in India. Hence, we are looking forward to the festive season. Despite the ongoing situation, we have managed to maintain steady growth in the Indian smartphone market. Our V-Series models (the V20 and V21 series) have performed exceptionally well, and since our entry in the premium segment with the X50 series last year followed by the launch of the X60 series early this year, our market share has become 3x in the above 30k segment. The growth numbers clearly indicate the consumers are out there, looking for feature-rich smartphones. As we are nearing the festive season, we have introduced the all new X70 Series Co-Engineered with ZEISS and the response so far has been tremendous. We expect that the premium segment will continue to grow in the future as consumers want to upgrade and they are willing to pay a premium for meaningful innovation. Therefore, the launch of the X70 series is vital ahead of the festive season. Q) How did your association with IPL work for you this year? The duration of <keyword id="3133036" type="General" weightage="20" keywordseo="vivo-ipl" source="Orion">Vivo IPL</keyword> holds special significance in our product launch and marketing calendars. It offers us a great opportunity to engage with our target audience across the country more effectively. Most of our significant announcements or product launches have been around IPL - be it the announcement of <keyword id="6354486" type="General" weightage="20" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword> as our brand ambassadors, the launch of our popular V-series, or the most recent launch of our X70 series. Cricket, as we know, is not just a sport in our country. It is a religion. People in the country are connected to the game. The Indian Premier League is a perfect blend of cricket and entertainment. It offers a brilliant opportunity to connect with our consumers more closely and effectively. Vivo IPL has played a vital role in catapulting vivo to being a leading smartphone brand in India. It has helped us tremendously in enhancing Brand Awareness and Brand Salience. Today, Vivo's brand awareness is 100% in the country. Furthermore, association with the league has also had positive impacts on our business results. Today, vivo is the leading smartphone player in the mainline retail market (Source: GFK). As a brand, our consumer-centricity focuses on youth, and vivo IPL helps us to connect with them. Q) How is Vivo as a brand pushing the threshold of technology and innovation in the smartphone segment? What more can we expect from the band in the coming months? At vivo, our acute focus is our consumers. As a consumer-centric brand, we have set high benchmarks in the industry by launching meaningful innovations for our consumers and have won the admiration of smartphone lovers with its technological prowess. From introducing the world's first 20MP moonlight selfie camera to launching its first smartphone with in-built Gimbal technology, vivo has always surprised the audience with its innovative products. The recently launched X70 series is a testament to the capabilities that vivo has as a premium smartphone brand. Similarly, the vivo V21 launched this year, was the thinnest smartphone in the category and was launched with the Industry first front OIS. We are manufacturing future-ready 5G phones that also provide the industry best camera innovation and design excellence. In the future, to meet the demands of our evolving consumers, we will continue to focus on game-changing innovations and customize enhancing smartphone user experience. Q) Where will your next phase of growth come from in India? We have always focused on providing innovative technology to our customers and helping spread joy in their lives. At vivo, this has been our vision for the last six years of spreading happiness among our Consumers, Partners, Employees, and Shareholders. With the same vision, we will continue to delight our customers by bringing splendid innovations in the future.

Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India

This year, as in years past, there will be a lot of fanfare and celebration surrounding the festival of lights. While the <keyword id="188" type="General" weightage="20" keywordseo="Diwali" source="Orion">Diwali</keyword> festival definitely merits a big celebration, it's equally crucial to do it with the utmost <keyword id="46574" type="General" weightage="20" keywordseo="safety" source="Orion">safety</keyword>. The number of eye damage cases that occur during the Diwali celebration is significantly higher than average due to the use of firecrackers. Elder family members should therefore keep an eye on the kids while they participate in the Diwali festivities. A majority of firework-related eye injuries can leave a person permanently blind because of persistent visual loss. Continuous smoke from cracker explosions might irritate the eyes or make them water. Avoid bottle rockets, which are regarded as the riskiest cracker variety, keep a safe distance from burning crackers, wear safety goggles, and refrain from wearing contact lenses while breaking crackers. When an <keyword id="45567" type="General" weightage="20" keywordseo="eye-injury" source="Orion">eye injury</keyword> occurs, do not touch it; if a piece of debris is lodged in the eye, do not remove it; instead, keep your eyes closed and visit an eye doctor; if a chemical enters the eyes, immediately irrigate them for 30 minutes, and then seek immediate medical attention. <cmsannotation type="cmsannotation" annotationid="Do's &amp; Don'ts while bursting crackers" comment="subhead" text="Do's &amp; Don'ts while bursting crackers">Do's &amp; Don'ts while bursting crackers</cmsannotation> Do's: Ensure to buy <keyword id="54214" type="General" weightage="80" keywordseo="fireworks" source="Orion">Fireworks</keyword> from a licensed dealer Keep a bucket of sand or a fire extinguisher handy. Ensure there are no inflammable and combustible materials around the fire-cracking area. Follow all safety precautions issued with the fireworks. Discard used fireworks in a bucket of water Ensure to burst crackers in safe areas that are not crowded Dont's: Don't let children play alone with firecrackers Don't wear synthetic clothes or loose garments; thick cotton clothes are ideal Don't apply cream or oil to the affected area, in case of an eye injury, consult an ophthalmologist immediately Don't light crackers while holding them in your hand; they should always be lighted in open grounds pointing straight up. Don't keep the firecrackers near burning diyas or agarbhattis Each person must take care and caution when celebrating the holiday because injuries from fireworks can also happen to innocent onlookers. Let's promote happiness and joy this Diwali while putting the safety of your loved ones first. (Dr. <keyword id="6158" type="General" weightage="50" keywordseo="pallavi-joshi" source="Orion">Pallavi Joshi</keyword>, Consultant-Cornea, Ocular Surface and Refractive Surgery) SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/delhi-hc-junks-plea-challenging-blanket-ban-on-firecrackers/articleshow/94983590.cms">Delhi HC junks plea challenging blanket ban on firecrackers</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/spend-your-money-on-sweets-says-sc-as-it-turns-down-plea-against-firecracker-ban/articleshow/94987642.cms">Spend your money on sweets says SC as it turns down plea against firecracker ban</a>

Safety Tips: Do's & Don'ts while bursting crackers

<ul><li>The <keyword id="1197189" type="ORGANIZATION" weightage="20" keywordseo="Indian-Bankers-Association">Indian Bankers Association</keyword> (IBA) has decided to distribute one month’s extra salary to public sector bank employees.</li><li>The bank unions are unhappy that they were not consulted on this decision despite ongoing negotiations around wage revision. </li><li>Some bankers are also unhappy with the move since it means paying more income tax.</li></ul>Public sector bank employees in India are owed a wage revision from two years ago. Instead of the much awaited hike, the Indian Bankers Association (IBA) decided to dole out an ad hoc amount of one month’s salary. New salaries for employees in public sector banks have been due since 1 November 2017. Negotiations were initiated in June 2017 and in the last meeting, which took place on 17 September 2019, the negotiating committee proposed a 12% hike in wages — but no conclusive agreement has been reached yet. In the interim, banks’ staff will get a raise, meant for the entire year, and this will be equivalent to a month’s salary along with a 12% hike, according to documents seen by Business Insider. This payout has been timed such that employees have additional cash ahead of the key festive season of Diwali and Dussehra. Any bank employee who joined after 1 November 2017 will only be getting an ad hoc amount equalling to 15 days’ salary. Bank unions unhappy with decision All India Bank Officers' Confederation (AIBOC) isn’t happy with the IBA’s decision to compensate by giving out a month’s salary. They claim that they were not consulted on this decision. The IBA’s decision to disburse an ad hoc “undermines the very existence of trade unions” and “underestimates the quality and character of bank employees,” according to the AIBOC in a statement. The arrears were distributed as scheduled on 4 October 2019 by the State Bank of India (SBI), Bank of Baroda (BoB), Punjab National Bank (PNB) and UCO Bank. Other banks distributed the ad hoc arrears one day later. Due to the union’s reaction, these banks decided to give bankers the choice to opt in or opt out of accepting the arrears. This takes the responsibility for the ad hoc amount off the bank’s plate and on to individuals. The bankers conundrum It should be noted that these arrears are not bonuses but will be adjusted against the actual payable amounts after the outcome of the ongoing wage negotiation talks. The ad hoc wages will also be adjusted for income tax and other statutory deductions. This could complicate matters for staffers and officers who did not fall into the taxable income bracket before the addition of the ad hoc amount, but will now be subject to income tax. See also: <a href="https://www.businessinsider.in/sbi-and-private-banks-will-gain-customers-due-to-the-latest-news-on-psu-bank-mergers-says-clsa/articleshow/70942009.cms">SBI and private banks may gain customers from India's government banks' mergers</a> <a href="https://www.businessinsider.in/business/news/public-sector-banks-in-india-to-have-uniform-timings-across-all-states-starting-today/articleshow/71386948.cms">Public sector banks in India to have uniform timings across all states starting today</a>

Here's why the staff at India's government banks are not happy with the salary hike ahead of the festive season

<ul><li>Over 10430 people surveyed 62% is from rural India while 38% is from urban India.</li><li>Overall household spending has increased for 63% of families surge by 7 percentage points from last month.</li><li>50% of families reflect increase spends on essentials items, 18% of households reported an increase in Non-essential purchases.</li><li>Digital (38%) is now the 2nd most important source of brand awareness after TV (44%).</li><li>36% of the consumers are planning to go beyond small-ticket purchases.</li><li>59% of the consumers hope for a more cheerful and happy Diwali this year compared to last year.</li></ul><keyword id="5043207" type="General" weightage="20" keywordseo="axis-my-india" source="Orion">Axis My India</keyword>, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. Reflecting the view of the majority, the survey for the month of October reveals that media consumption remains the same for 48% of the families while the same has increased for a 25%. In addition, a combined 82% said that they had seen more ads on TV and Digital platforms over others. The November net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was recorded at +9, up from +7 last month and rising at a constant pace over the last three months, indicative of a positive shift in consumer consumption metrics. The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits &amp; mobility trends. This month, Axis My India’s Sentiment Index also delved deeper to understand consumers view on varied issues of national interest. These include privatisation of loss making public sector companies like that of Air India, views on economic recovery by 2022, alternatives to rising fuel prices, investment preferences, sentiments around Diwali and on brand advertisement placements. The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10430 people. 62% belonged from Rural India while 38% belonged from urban counterparts. Commenting on the October report, Pradeep Gupta, CMD, Axis My India, said, “With the festivities at its peak, one can easily witness consumer’s excitement in terms of loosening their purse strings for varied expenses and experiences. While Diwali has triggered spending on products of personal indulgence (like 2-wheeler/4-wheelers or jewellery) and household items, the upcoming festivities and enthusiastic consumer sentiment will further set the momentum for the last half of this year. In addition, one can also witness a transition in terms of preferences amongst consumers’ like opting for EVs or cheering for privatisation of loss making companies. The growth of digital as a medium of advertising overtaking Print &amp; just after TV reflects the change in media consumption habits which was triggered by the pandemic. Lastly our survey shows that a vast majority of India is still not investing in this age of cryptocurrencies, it would be interesting to see how financial players beyond traditional banks can capture and convert their interests for investments using varied instruments.” Key findings: · Overall household spending has increased for 63% of families which reflects an 7% increase from the last month. This increase is highest in Northern India. · The increase in spends on essentials like personal care &amp; household items stands at 50% reflecting a surge by 5%. The net score which was +20 last month has increased to +27 this month. The growth in Rural India is slightly higher as compared to Urban markets. · Spends on non-essential &amp; discretionary products like AC, Car, Refrigerator has increased for 18% of families. For 73% spends on non-essential purchases remain the same which reflects an uptick of 3% from last month. The non-essentials November net score therefore lies at +9. The trend on spends on discretionary products reflect a fine balance between caution and indulgence. · With more exposure to outside activities, importance of health bounced back quickly. Consumption on health-related items increased for 47% of families as compared to 44% last month. The health score which has a negative connotation i.e. the lesser the spends on health items the better the sentiments, has a net score value of -27. · Consumption of media remains the same for a majority of 48% families and increased for 25% of the family, reflecting an overall Net score of -2 as compared to base value of 0 for the previous month. · Mobility net score reflects a constant improvement over the last four months. 88% families said that they are going out the same or more on getaways/staycations /mall/restaurants, with travel bans being lifted and double vaccination providing easier movement opportunities. The overall mobility score is at -4 which is an improvement over last month which was at -5. This reflects slow but consistent progress in people’s sentiments for engaging in out of home activities On topics of current national interest: · While the long awaited sale of Air India to the Tata group reflected a hopeful future for the airline. Axis My India further gauged consumer’s sentiment on whether or not the government should privatise other loss making public sector companies. 46% is in agreement to privatisation of such companies while 36% disagreed with this view. · When asked if economy/livelihood and business is expected to bounce back by January 2022, 41% believes that the same is possible and Southern India being more optimistic with 54% agreeing to this. · With rising prices fuel being a concern, 48% are optimistic of shifting to electric vehicles wherein 33% and 15% said that they will consider buying a 2-wheeler and 4-wheeler respectively in this segment. The younger age group of 18-35 have a more likelihood, with 53% in agreement to an EV shift. · In terms of brand advertisement placements, 44% and 38% of the consumers said that they have majorly seen ads on <keyword id="6357922" type="General" weightage="20" keywordseo="television" source="Orion">Television</keyword> and on Digital platforms respectively. While only 11% and 7% of the audience believe that they have seen ads on Print or Outdoor. This reflects the changing media consumption habit and the surge both in Digital consumption &amp; advertising. This digital growth is led by 26-35 yr audience. · Sharing their views on financial planning, a majority of 23% still prefers to park their money in savings account, while a combined 12% prefers to invest in Fixed Deposits, Shares/stock market and mutual funds. Gold is still seen as a reliable investment option for 4% of the consumers. 40% of the audience still don’t invest and interestingly 2% still save their money in post offices. · Gauging views around the Diwali festivities, Axis My India, further discovered that 36% of the consumers are planning to go beyond small-ticket purchases this festive season. While 24% are looking to spend on household or personal items like White Goods (AC, TV, Washing Machine, Refrigerator etc.), furniture, electronics and jewellery; 9% is looking to buy a 4-Wheeler or a 2-Wheeler. Further from a purely sentimental outlook, 59% of the consumers reflect the view of a more hopeful and cheerful Diwali this year!

Digital is now the second most important source of brand awareness after TV: Report

<ul><li>While the first half of the year was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%, research studies have shown that the consumer sentiment is picking up and so are ad spends. </li><li>Diwali has brought an opportunity for brands to reconnect with their consumers, woo them again and remind that we are all in this together. </li><li>And Indian brands have not disappointed. From Mondelez and BYJU’s to HP, brands have made beautiful advertisements as a tribute to the working class that continues to struggle. </li><li>We reached out to experts to discuss their favourite ads from this Diwali and some of the reasons that make them special. So, here is a listicle compiling the best ads of this year. </li></ul>Diyas and rangolis, food and family, gifts and greetings – this is what makes Diwali truly special. It is also an advertising carnival which brings up an opportunity for brands to reconnect with consumers as the market sentiment improves. Brands pour in big monies on traditional mediums to reach out to consumers at a larger scale. Every year, categories like FMCG, apparel, auto, e-commerce and consumer durables become the biggest spenders during Diwali. However, 2020 is unusual. Coronavirus still hasn’t left our country and people continue to be cautious about stepping out. So, this Diwali won’t be about bursting crackers on the street and meeting your family to exchange sweets. It will all be virtual, about being there for each other in tough times and celebrating small victories while maintaining a safe distance. So this year, brands have looked beyond family and home. After spending the first half of the year jobless, locked inside four walls, there are many who won’t get to celebrate the festival of light in its true spirit because they would be busy searching for small opportunities to support their family. The ironman, painter, watchman, delivery personnel and many other Indians will continue working, some bound by their circumstances and others by their duties. COVID’s economic disruption has adversely impacted the collective optimism for festivities. Yet, all it takes is the determined optimism of hope and celebration to cheer someone. Therefore, many brands decided to shine a spotlight on these heroes who go unnoticed. They urged consumers to support different sectors of our society who have been badly impacted by COVID-19. Common themes of togetherness, compassion, positivity, generosity, uplifting each other and supporting small businesses, emerged this year and took over the advertising canvas. Brands reminded their audience to help bring light and joy not just inside their homes but also outside their lives by sharing a little part of their happiness. After all, that's what festivals are all about. So like this unusual year, we decide to do something different. We reached out to experts to find out their favourite advertisements and the reasons why they loved them. Here is what they had to say about creativity this Diwali: Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting: Most brands have been warm, telling stories of togetherness and bonding with family, friends and neighbours. In that sense, all brands are playing their role in uplifting the sentiments of consumers, encouraging them to enjoy the festive season once again. However the campaign that stands out for me is the Cadbury's campaign. The brand has weaved in "togetherness and inclusiveness" into the very heart of the campaign idea. and gone beyond merely producing an engaging ad with a well told, warm story. The Cadbury's brand has taken the idea of togetherness to a different level by involving and doing something meaningful for a segment of society that has been badly impacted by Covid - the local neighbourhood retailers. It has played the role of a truly responsible, inclusive brand that believes growth is sustainable when the eco system grows together. The idea entails high level execution effort in terms of integrating the gathering database with advanced technology to make the idea come alive in a real way for every consumer. The campaign is an inspiring coming together of idea, execution and technology at every stage from conceptualization to the hyper personalised media plan. <div type="Youtube" id="So16ZBPK6mo" title="This is not just a Cadbury ad" thumbUrl="https://i.ytimg.com/vi/So16ZBPK6mo/mqdefault.jpg"></div> Roshan Abbas, Founder &amp; MD, Geometry Encompass: I just saw a lovely HP Print ad on DiwaliDilWali, it was beautiful and emotional. A follow up to their earlier campaign 2 years ago on supporting local sellers, it brings together the beauty of innovation, emotion and has a fabulous performance by Seema Pahwa. While everyone is harping on supporting small sellers the route and product integration is what makes this different. <div type="Youtube" id="2uA1r8gaRik" title="#YeDiwaliDilWali" thumbUrl="https://i.ytimg.com/vi/2uA1r8gaRik/mqdefault.jpg"></div> <keyword id="247533" type="PERSON" weightage="20" keywordseo="Karthik-Srinivasan">Karthik Srinivasan</keyword>, Social Media Expert and Independent Brand Consultant: I have seen a few Deepavali/Diwali ads and so far liked 2 of them more than the others. Both have the same theme, of not stopping the kind of work/purchases that we do during Deepavali because of the pandemic. Whether that sells consumerism or is coated as restarting the seller-buyer ecosystem is a different question. The first one is by Birla White, a brand that doesn't really have a say in Diwali, but brings itself very contextually and meaningfully into the Diwali discussion. This is by Autumn Grey. <div type="Youtube" id="FKnAmnyf_eo" title="Deewarein Sajengi Tabhi Toh Tyohaar Ki Rangat Badhegi" thumbUrl="https://i.ytimg.com/vi/FKnAmnyf_eo/mqdefault.jpg"></div> The second is a surprise since it is not from India! This ad is for the Malaysian bank, RHB that features Tamilians (Malaysian Tamils) and Tamil language, by FCB Kuala Lumpur. The theme is very similar to the Birla White story in that both use the father-daughter dynamics for emotional appeal. <div type="Youtube" id="gaUtaD-uzyg" title="RHB Deepavali 2020: Light In a Time of Darkness" thumbUrl="https://i.ytimg.com/vi/gaUtaD-uzyg/mqdefault.jpg"></div> Heeru Dingra, CEO, WATConsult: Out of all ads that seem to have gone live so far, Phillips’ Diwali campaign ‘Khushiyon Ki Ladi’, weaves a very beautiful and relevant story for the audience. Instead of approaching the festival directly, they took the viewers on a journey showcasing an interlinked chain of festivities, which surrounds all of us. With very relatable scenes like receiving a delivery, or purchasing sweets at a store, the video basically taught us the economy and dependency that businesses have on each other. With its smooth story narration and the ingrained feel good factor, the campaign did what it set out to do – make us associate Diwali with a feeling of community and interconnectivity. <div type="Youtube" id="GGd_g9MT0oY" title="Philips | #KhushiyonKiLadi" thumbUrl="https://i.ytimg.com/vi/GGd_g9MT0oY/mqdefault.jpg"></div> Vishnu Srivastav, Vishnu Srivastav, Creative Head, DDB Mudra South: My favourite Diwali campaign this year is ‘Not Just a <keyword id="3275564" type="PERSON" weightage="20" keywordseo="Cadbury-Ad">Cadbury Ad</keyword>’ by Cadbury. A large brand using its large platform to help other businesses in need. What could capture the Diwali spirit and Cadbury’s ethos of spreading cheer better? It’s data driven advertising with a deeply human impact. Janhavi Iyer, Associate Director- Content Strategy, Gozoop: The Not Just a Cadbury Ad by Cadbury definitely caught my attention this year. Not only is it supported by the use of sound media technology with the pin-code based personalization but it also meets one of the most important criteria for a great ad and that is actionability. With Covid leaving small and local businesses suffering, Cadbury’s ad was not just on brand but its simple message of buying local capitalized on the predominant sentiment of the nation, at a time when it was needed most. This year, as I stepped outside to shop for Diwali, I went to all my local stores, a conscious action sparked by a simple and insightful campaign. I’d also give a shout out to Oppo’s Be The Light campaign. From a storytelling perspective, the short film struck all the right chords without pushing the product too much, making it a delight to watch. <div type="Youtube" id="KHxc8QkSwiQ" title="OPPO F17 Pro - #BeTheLight To Spread The Light | Diwali'20" thumbUrl="https://i.ytimg.com/vi/KHxc8QkSwiQ/mqdefault.jpg"></div>

You Searched For "Happy Diwali" and got 5 results

Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India

Samarpita Banerjee

Safety Tips: Do's & Don'ts while bursting crackers

IANS

Here's why the staff at India's government banks are not happy with the salary hike ahead of the festive season

Prabhjote Gill

Digital is now the second most important source of brand awareness after TV: Report

BI India Partner

Experts share their favourite Diwali campaigns from 2020

Karuna Sharma

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