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Early last year, India’s most popular comedy collective <a href="http://www.businessinsider.in/searchresult.cms?query=All+India+Bakchod+">All India Bakchod </a>broke new ground by organising the first ever roast. 
 
A popular concept abroad, the <a href="http://www.businessinsider.in/searchresult.cms?query=AIB+Knockout">AIB Knockout</a>, hosted at the NSCI auditorium in Worli, saw the funny four along with <a href="http://www.businessinsider.in/searchresult.cms?query=Karan+Johar">Karan Johar</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Aditi+Mittal">Aditi Mittal</a> take digs at actors <a href="http://www.businessinsider.in/searchresult.cms?query=Ranveer+Singh">Ranveer Singh</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Arjun+Kapoor">Arjun Kapoor</a>, who played sporting victims. 
 
What they didn’t foresee was being slapped with FIRs on the participants and organisers on the ground of obscenity. 
 
The list of offenders thus included- the President of NSCI Jayantilal Shah, secretary general NSCI Ravinder Aggarwal and participants in the AIB Roast including <a href="http://www.businessinsider.in/searchresult.cms?query=Karan+Johar">Karan Johar</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Ranveer+Singh">Ranveer Singh</a>, Rohan Joshi, Tanmay Bhatt, <keyword id="1359152" type="PERSON" weightage="100" keywordseo="Gursimran-Khamba">Gursimran Khamba</keyword>, Ashish Shakya, Aditi Mittal, Deepika Padukone, Alia Bhatt, Rajeev Masand and <a href="http://www.businessinsider.in/searchresult.cms?query=Arjun+Kapoor">Arjun Kapoor</a>. 
 
“To be really honest, none of us thought it would be this big an issue, even in our wildest dreams,” admits AIB’s <a href="http://www.businessinsider.in/searchresult.cms?query=Gursimran+Khamba">Gursimran Khamba</a>, nearly a year after that incident, while speaking at <a href="http://www.businessinsider.in/searchresult.cms?query=Coalition+India">Coalition India</a>. 
 
The case, however, is still on. 
 
Adding how they were flabbergasted at the news, <a href="http://www.businessinsider.in/searchresult.cms?query=Gursimran+Khamba">Khamba</a> admits their first reaction was disbelief. 
 
“I mean, come on. There are farmers dying in Maharashtra and you really want to make an issue out of this and give us three day primetime coverage?” 
 
Having cases against them did see several brands being wary of approaching them, but <a href="http://www.businessinsider.in/searchresult.cms?query=Gursimran+Khamba">Khamba</a> thinks the most damaging impact was to their confidence. 
 
“We are obviously scared now. We’ll think twice before including a joke. But, there are times that I just don’t care and think, no matter what I’m going ahead with my sketch, but later I realised that can’t be the case anymore,” <a href="http://www.businessinsider.in/searchresult.cms?query=Gursimran+Khamba">Khamba</a> adds. 
 
He says comedy is subjective, and admits they make content for a mature audience. “The reason we have Bakchod in our name is to let people know we’re for a select audience”, he adds. 
 
 “The only way you come out of something like this without getting scared in the future is if you don’t have a family to worry about or if you have the kind of money that <a href="http://www.businessinsider.in/searchresult.cms?query=Vijay+Mallya">Vijay Mallya</a> does,” he signs off. 
 
Image credit: Indiatimes

We are obviously scared now: Gursimran Khamba
on AIB Roast

<ul><li>The <keyword id="12257603" type="General" weightage="100" keywordseo="whole-truth" source="Orion">Whole Truth</keyword>, a health food brand, has dedicated its marketing efforts to telling the world the truth about its food and busting common food marketing myths to help consumers lead healthier lifestyles.</li><li>The Whole Truth’s latest campaign addresses the issue of misleading influencer marketing.</li><li>Its campaign ‘The Whole Truth Sayers’ is a clarion call to all Honest Influencers who only endorse what they actually use and love. And whose opinions can’t be bought with money.</li><li>As consumers moved to influencers, so did marketing dollars. And for the right price, experts started selling their influence, rather than telling the truth.</li><li>To fix this broken system, TWT has launched The Whole Truth Academy Project where they want ‘real’ influencers to tell the truth about their products. 25 honest influencers will be shortlisted by a jury who will narrate The Whole Truth later in their own ways.</li></ul>Over the last two decades, social media has become a huge part of our lives. After the recent Facebook outage, the world realised how dependent we are on social media platforms. While the six-hour outage only highlighted the tip of the iceberg, it is becoming more and more clear now that social media platforms have become an extended part of our body and existence. Due to this heavy reliance of consumers on digital media, influencer marketing has seen a huge boost and has become an integral marketing tool for advertisers to connect with their audiences on a daily basis. According to GroupM INCA, the <keyword id="11333696" type="General" weightage="20" keywordseo="influencer-marketing-industry" source="Orion">influencer marketing industry</keyword> will be a Rs 900 crore market in India by the end of 2021. So, there’s no doubt that influencers are heavily embedded in consumers’ day-to-day lives and gaining more attention from advertisers by the hour. However, influencer marketing started out with a revolutionary idea. It aimed to alter the celebrity-dominated advertising and marketing industry, create more space for honesty and do away with false, exaggerated claims made in traditional ads. The digital stars wanted to fade out fake reviews, connect with consumers on a personal level and eradicate the ‘holier-than-thou’ attitude in the industry. It was more about a few creative consumers talking to other consumers about brands they love and make marketing a tad accessible. In a short span of time, influencers forgot their mission statement and capitalism took over. The most earnest, honest reviews on the internet can be bought today and only brands with bigger money bags can afford to be portrayed as the most honest brand in the ad world. To debunk this system that has gotten a ‘bit corrupt,’ The Whole Truth’s Co-founder and CEO <keyword id="274057" type="General" weightage="20" keywordseo="shashank-mehta" source="Orion">Shashank Mehta</keyword> has launched a new campaign titled ‘The Whole Truth Sayers.’ He is on the lookout for an honest batch of influencers who could represent his brand, help change the influencer marketing and revert it to its original form. <div type="Youtube" id="4Y_bXd03gpM" title="The Whole Truth of Influencer Marketing" thumbUrl="https://i.ytimg.com/vi/4Y_bXd03gpM/mqdefault.jpg"></div> In a 5-minute long film, Mehta and The Whole Truth team audition a bunch of influencers. Mehta asks, “Will these people promote our brand? Who are these people and why are they famous” And then, sitting across the table, Mehta watches influencers showcase their talent and pitch their ideas. They put more effort into their content for more marketing dollars. In a monologue, he later goes on to talk about how influencer marketing came into play as the answer to inauthentic celebrity marketing but has turned into a marketing gimmick in recent times. For the right price, experts started selling their influence, rather than telling the truth and influencer marketing thus became the problem it was meant to solve. The video is conceptualised by The Whole Truth and Gursimran Khamba’s Lights@27. It is being launched in collaboration with Big Bang Social, an influencer marketing agency, who also resonated with campaign’s problem statement. <cmsannotation type="cmsannotation" annotationid="Behind The Whole Truth and its latest campaign" text="Behind The Whole Truth and its latest campaign">Behind The Whole Truth and its latest campaign</cmsannotation> <div type="Video" msid="86830239" hostid="261" title="Behind The Whole Truth’s latest campaign that aims to reveal the truth behind misleading influencer marketing" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=86830239"></div> It all started when The Whole Truth raised $6 million in a series A round led by Sequoio Capital. After acquiring enough capital to take their marketing to the next level, Mehta realised that there’s a problem with how influencer marketing functions today. “The honest truth behind this campaign is that we wanted to do influencer marketing. We recently raised a round of funding, we had some money in the bank now and we thought we'll do influencer marketing but the more we dived into it, we realised there doesn't seem to be an honest way of doing it. And the current way it was being done, in most places not all, didn't sit well with the brand. So we were caught in a dilemma of either we just walk away from it saying that hey, this is not for us, or we do something about it. And we realised that usually whenever we've taken people behind the scene and shown them the whole truth of anything, they resonate with what we are saying. So, we thought that hey, maybe the way to do influencer marketing for us is first bring out what's going on which it seems like a lot of people resonate with and then mount our own attempt at doing this in an honest, truthful manner on top of this video,” shared Mehta. So, the video is a clarion call to all Honest Influencers who only endorse what they actually use and love. And whose opinions can’t be bought with money or as Mehta calls them, ‘TWT’s Truthsayers.’ With this, The Whole Truth aims to not only highlight the problem, but it is giving out a solution. It has launched a contest, wherein it is inviting influencers to make a fun reel, giving the jury an insider view of the problem. 25 influencers will be shortlisted later by a marketing expert jury consisting of Gursimran Khamba, Varun Duggirala of The Glitch, Vani Gupta Dandia of CherryPeachPlum, to name a few. Later, The Whole Truth will pay for the influencer’s art, hard work and talent - not their opinion. Any equipment fees, production fees, location costs etc, (within a pre-agreed budget) will be taken care of. TWT will not influence the influencer’s opinion or interfere with their art. Neither will they give a brief or push pre-set scripts. Whether the Truth-Sayers choose to make a video or write a blog or make a podcast to introduce The Whole Truth to their followers - the brand will offer complete support. And zero intervention. The process of finding TWT Truthsayers is quite simple. “So we have a two step process, one is we're asking them to apply. The application is a fun thing where we're asking them to make a story or a reel and show us the whole truth of influencer marketing as they see it. And that becomes their participation. Which gets shortlisted to the top 50 people by our panel of judges and we have a very, very respected panel of judges. They will shortlist it down from 50 people to 20-25 eventually we're just going to send them our products and ask them to write us a note about what they liked, what they didn't like right and and whoever falls in love and says that you know I love this brand and these are the 10 reasons why I loved what you did or the only people you work with,” explained Mehta. However, the film is 5-minute long and we all know how infamous millennials and GenZ are for their short attention span, who are all the target group for this campaign. Marketing gurus advise brands to place their product in the first 30 seconds of the advertisement and The Whole Truth’s latest campaign doesn’t follow that thumbrule either. Mehta said that it was a conscious decision to make a long ad. Sharing the reason why, Mehta said, “When we wrote the script, we didn't write it as an ad. That's why you will see that there is very little of the brand. But yeah, it's a it's a long video, given attention spans nowadays. We took that conscious call because we didn't want to make a superficial half-hearted point. We wanted to be do justice to both the problem and at the end, our take on the solution and why we believe things are not the way they should be, etc. And again, the hope is that, when a AIB or TVF come out with a 10-20 minute videos, because the content is so good people do watch through it. So let's see, whether we are thinking too much of our content and people will drop off or will it be engaging and relevant enough for them to watch through -- that's the punt we've taken, but we were very clear that we don't want to do a half-hearted superficial ad-ey job of it was for us, it's not an ad, we're not like promoting a product in this.” Considering that The Whole Truth is calling out an industry for its divergence from an ethical path, there’s a good chance that this campaign will cause a controversy. In today’s time, it doesn’t take much to boycott a brand. Influencers also have a cult following now and there are always some fans who wouldn't watch 'The Whole Truth' and just jump to conclusions by reading a video’s caption or watching an ad for a few seconds with context. Mehta candidly told us that he is worried about this. He said, “It's something that worries us, but we don't know what to do about it. If someone doesn't listen to our whole point of view, and reacts to half baked information, then it does become difficult.” <cmsannotation type="cmsannotation" annotationid="The Whole Truth in the making" text="The Whole Truth in the making">The Whole Truth in the making</cmsannotation> Before launching The Whole Truth, Mehta was working with FMCG giant HUL. He told us that he wanted to launch his own food brand because he has fallen for the lies told by foodbev brands and his body has suffered through enough ups and downs due to the false claims made on food packaging and dishonest FMCG advertisements. So, in The Whole Truth’s maiden campaign, it started by dropping a giant truth bomb about the FMCG industry and its marketing techniques. Titled ‘Our Food is Screwed’ was inspired from The Dollar Shave Club ad and aimed to bust food myths and inconvenient food labelings. <div type="Youtube" id="cT-rTkvhLNo" title="Our Food is Screwed | What Food Companies Don't Want You to Know | #TheWholeTruth" thumbUrl="https://i.ytimg.com/vi/cT-rTkvhLNo/mqdefault.jpg"></div> The Whole Truth was only 9-months-old and everyone was talking about its campaign. It takes a start-up at least a few years of investment rounds to use the right marketing tools to gain popularity and some media coverage. The Whole Truth was quick to rise to fame, thanks to Mehta’s marketing background. So, we asked Mehta, if he were to give a TedTalk on what helped the start-up gain media attention and become a popular consumer brand in a short time, he said, “TedTalk, I’m not sure of, but the one big learning is do something which is purpose driven. I think it speaks to people, when you're doing something for a fundamental reason, which is beyond just money, profit and fame. Like for us, the mission is to bring honesty back to foods. And that mission comes from a very personal plce because I've suffered at the hands of incorrect and dishonest food marketing, I had to go through multiple weight gain and loss cycles when I used to think that switch from that unhealthy cola to this healthy juice or switch from that unhealthy paratha or that my mom makes in the morning to breakfast cereals. And then I realized that actually, the breakfast cereal is much worse than my mom's parathas and, and the juice has the same amount of sugar as that coke does. So, that's betrayal, that feeling of being lied to, no one likes. Hence, the mission comes from deeply personal space. And I think consumers resonate with that -- they can see that these guys are out not to make a quick buck that they're out to change the world in small but meaningful ways. So that would be my big learning. When you do that, consumer love, fame and revenues -- all of that starts falling in place.” Going forward, The Whole Truth will be on the lookout for expansion opportunities. It started as a protein bar and aims to expand into different food and health sub-categories. Mehta has an interesting approach to decide company’s next foray. “Our focus areas are very clear. We intend to go on getting into different food categories where we see that consumers today are being lied to and create a product that lives up to the whole truth philosophy, so for example, till eight, nine months ago, we were only making protein bars, then we launched a range of muesli, peanut butters in another two, three months. We're gonna launch another food category in five months from then we launch another food category. So our mission is simple. We just take different food categories, we check whether currently, most of the brands there are offering 100% clean label food, or are they lying to consumers? And unfortunately, the answer in most turns out to be the latter. And then we start trying to formulate a product that lives up to The Whole Truth philosophy because we don't have any option, we have to declare each and every ingredient on the front of it, so that takes a little while. So that remains the focus not just the next half, but the foreseeable future, too,” told he. Mehta told us that the brand will keep on unearthing the 100% honest truth of anything that touches food or food marketing in the future as well.

The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing

This Tech Insider’s daily dose of <keyword id="35609" type="PERSON" weightage="20" keywordseo="tech-news">tech news</keyword>. This is everything that’s happening in tech that you need to know about today: 1. WhatsApp’s plan to finally turn a profit involves brings ads to your status The messaging mobile app, WhatsApp plans on bringing ads to the status tab on WhatsApp starting 2020. The Facebook-owned enterprise hasn’t turned a profit since it was acquired and bringing ads onto the platform goes against the promise made by one of its founders, Jan Koum. Why you should care: Facebook is assuring users that bringing ads onto the platform won’t compromise their privacy but considering their track record, it’s a calculated risk for WhatsApp to take. 2. One of India’s OG YouTube channel says good bye to its fans <keyword id="6468924" type="UNKNOWN" weightage="20" keywordseo="all-india-bakchod">All India Bakchod</keyword> (AIB), one of India’s first YouTube channels to go viral, has announced that they’re going to be shutting down for a while. The company issued their statement on Twitter via Vidhi Jotwani, the Head of Human Resources for AIB with the titled ‘AIB YouTube channel is for all intents and purposes, dead for the foreseeable future’. Why you should care: Two of the entertainment company’s founders, Tanmay Bhat and Gursimran Khamba, will be removing themselves from all aspects of the company after Utsav Chakraborty, another parter, got embroiled in the #MeToo storm in October. 3. <keyword id="7091983" type="UNKNOWN" weightage="20" keywordseo="jiosaavn">JioSaavn</keyword> goes the Spotify way by integrating Facebook and Instagram One of India’s leading music streaming service, JioSaavn, is integrating Instagram and Facebook into its platform. The news comes in within days of Spotify announcing that its going to bring Instagram like Spotify Stories on its platform. Why you should care: Integration between JioSaavn and Instagram means that you can now look up a song, album, playlist or podcast, build a post, customise it and share it with friends on Instagram and Facebook as a picture on Stories. <a href="https://tech.economictimes.indiatimes.com/news/people/netflix-india-content-exec-simran-sethi-quits/69446914">4. The exit of another Netflix India exec could indicate trouble</a> Swati Shetty, a key executive behind <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>’s original content in India, has decided to leave the company behind. She reportedly did not want to move to India in order to keep her position at the company. Why you should care: Netflix has pumped quite a bit of money into India and the company has shown growth in the market as well. But it remains behind the likes of Amazon Prime and Hotstar. Enlisting more executives to actually move to India shows the importance that the video streaming giants places on the local market. <a href="https://www.gadgetsnow.com/tech-news/this-is-what-coai-has-to-say-on-fall-in-number-of-mobile-subscribers-in-india/articleshow/69446974.cms">5. This is what COAI has to say on fall in number of mobile subscribers in India</a> The Cellular Operators Association of India (<keyword id="6373028" type="UNKNOWN" weightage="20" keywordseo="COAI">COAI</keyword>) is attributing Airtel and Vodafone-Idea’s loss in subscribers to an increasing number of connections becoming inactive. The industry body says that it nothing to worry about since this will only yield better average revenue per customer. Why you should care: There may have been a decrease in subscribers for Airtel and Vodafone-Idea but Reliance Jio has shown a growth of 9.4 million users. While users loss of subscribers can be attributed to numbers that are no longer in service, there is a trend of users switching over Mukesh Ambani’s telecom network. <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/sameer-singh-to-join-bytedance-as-vp-monetisation-for-india-business/articleshow/69430292.cms">6. The company behind TikTok just hired a Vice President for monetisation</a> Former Group M employee, Sameer Singh, is now joining the ranks of ByteDance’s monetisation division as Vice President. At GroupM he was head of operations in South Asia and now, at ByteDance, he will be handing the their portfolio of mobile applications that are spread out across 150 markets. Why you should care: ByteDance’s plans for TikTok already include bringing ads onto the platform. The Chinese mobile app publisher has also announced plans to a launch a paid music streaming service in the country.

Today's top tech news: WhatsApp and ByteDance are looking for ways to make more money

<ul><li>The <keyword id="5901457" type="UNKNOWN" weightage="20" keywordseo="MeToo">#MeToo</keyword> movement has emerged in <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword>, again, with Bollywood celebrities, media personalities and politicians being called out on behaving inappropriately. </li><li>While some people have been forced to leave these respective jobs, others are filing defamation lawsuits. </li><li>Even, <keyword id="11647" type="PERSON" weightage="20" keywordseo="Alok-Nath">Alok Nath</keyword>, the 'cultured elder' of Bollywood has been accused of sexual assault.</li></ul>Over the past three days, the #MeToo movement has been gaining momentum in India with women calling out people in Bollywood and men across India media on <keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword>. The first allegation was leveled against <keyword id="1351295" type="PERSON" weightage="20" keywordseo="Utsav-Chakraborty">Utsav Chakraborty</keyword>, a member of a popular comedy group called <keyword id="6468924" type="UNKNOWN" weightage="20" keywordseo="all-india-bakchod">All India Bakchod</keyword> (<keyword id="1875393" type="PERSON" weightage="20" keywordseo="AIB">AIB</keyword>). A female comedian accused him of sending her pictures of his genitalia without consent. Soon enough, other women stepped up to corroborate her account with their own incidences where the comedian has either asked them for naked photos or sent them inappropriate pictures of himself. It’s been three days and #MeToo movement has hit comedians, reporters, authors, actors and filmmakers. More importantly, and finally, it seems to have spurred some actual action and change. Impact so far While India’s #MeToo movement has been pushing a lot of important men from their positions in their respective industries, it is also witnessing people retaliating by filing defamation lawsuits against women. Some tweets have already started to disappear from the social messaging platform. In Bollywood, Vikas Bahl, one of the founders of Phantom Films, was accused of forcing himself upon one of the members of the crew and subsequently masturbating in front of her. On Saturday, the Bollywood production house responsible for the Netflix show Sacred Games, was dissolved. <div type="twitter" handle="anuragkashyap72" handlename="Anurag Kashyap" image="http://pbs.twimg.com/profile_images/1048869828692529152/luSH124b_normal.jpg" favoritecount="2598" retweetcount="672" status="My statement in light of the recent HuffPost article and breaking up of Phantom . There are two pages.. https://t.co/WCAsaj6uFR" createdat="1538902775000" id="1048860377910579205"></div>

 Reports also indicate that he’s been dropped from the show he was going to direct for Amazon Prime Video and will be left out of the movie promotions of Super 30. More heads went rolling soon after. The head of HR at AIB issued a statement communicating that with Chakraborty and <keyword id="1176647" type="PERSON" weightage="20" keywordseo="Tanmay-Bhat">Tanmay Bhat</keyword>, AIB co-founder and CEO, stepping down, the future of the company was uncertain. Even Gursimran Khamba, another founder of the collective, is on temporary leave in lieu of allegations being leveled against him. <div type="twitter" handle="AllIndiaBakchod" handlename="All India Bakchod" image="http://pbs.twimg.com/profile_images/1037599283199889409/HCiNbW14_normal.jpg" favoritecount="3209" retweetcount="801" status="Statement https://t.co/KR5tM2sYuX" createdat="1538993771000" id="1049242042310828034"></div>

 The comedy collective is being heavily criticized for its double standards where, on the one hand, they preached messages of equality and safety and on the other, they acted in the opposite manner in their own lives. The Sanskaari Babuji (cultured elder) of Bollywood, Alok Nath, has also been accused by <keyword id="31957" type="PERSON" weightage="20" keywordseo="Vinta-Nanda">Vinta Nanda</keyword> of forcing himself on her. <div type="twitter" handle="ShephaliBhatt" handlename="Shephali Bhatt" image="http://pbs.twimg.com/profile_images/1044972418832437248/7rm_3meI_normal.jpg" favoritecount="4348" retweetcount="3535" status="&quot;I have waited for this moment to come for 19 years.&quot; @vintananda's heart-wrenching post which reaffirms that… https://t.co/uDvYaEP8Ie" createdat="1539014139000" id="1049327472318324737"></div>

 When Zoom TV asked for his response to the accusation, he said, “Firstly let’s not blame the alcohol. Secondly, it’s her perspective.” <div type="twitter" handle="ZoomTV" handlename="Zoom TV" image="http://pbs.twimg.com/profile_images/986992926344462337/fp2x3Ass_normal.jpg" favoritecount="13" retweetcount="3" status="&quot;First of all, let's not blame alcohol. Secondly, it's her perspective.&quot;- Actor @aloknath speaks exclusively to our… https://t.co/AXQCFjOnfs" createdat="1539073296000" id="1049575593954725888"></div>

 In the media world, the chief of bureau at <keyword id="6518498" type="ORGANIZATION" weightage="20" keywordseo="hindustan-times">Hindustan TImes</keyword>, Prashant Jha was forced to step down. Though he won’t be leaving the publication, he will only be serving in the capacity of a reporter rather than management. Even the politicians are under the scanner with Minister MJ Akbar also having allegations leveled against him. <div type="twitter" handle="priyaramani" handlename="Priya Ramani" image="http://pbs.twimg.com/profile_images/946323928900947968/xuNpm79f_normal.jpg" favoritecount="2511" retweetcount="1644" status="I began this piece with my MJ Akbar story. Never named him because he didn’t “do” anything. Lots of women have wors… https://t.co/aDttzAm4L6" createdat="1539002727000" id="1049279608263245824"></div>

 While these allegations are being addressed, there’s a parallel conversation about as to what counts as ‘consent’. Encounters range from ones that are downright creepy to those that included suggestive text messages, unwanted sexual advances and assault. All this has thrown the debate open wider - while some caution against judging anyone’s experience, others have been propagating that there should be a stricter definition of consent. But India’s #MeToo movement is far from over, there are new names and allegations surfacing every day. And honestly, if you ask us, this was a long time coming.

#MeToo movement gathers momentum in India

Sunday wasn’t that lazy this time! Indians woke up to a viral storm on twitter with AIB (All India Bakchod), which got ‘roasted’ by moral police last month for their vulgar roast of actors is once again in news. This time the bunch of young standup comedians have a made video on net neutrality. Dipping their biscuits on the steaming morning tea, the viewers got an explained idea on the benefits of net neutrality. 
As per a news report in The Economic Times, the video explaining net neutrality, which was vastly shared by the netizens including Bollywood actor Shahrukh Khan ended up being removed from Facebook due to unusually high activity. Though the takedown was temporary, this sparked a huge uproar in the social media. 
 
Indian telecom sector is undergoing a ‘to be or not to be’ internal conflict on net neutrality. Several telecom operators are pitching to price Internet usage according to their wish, which would mean the websites paying the operator would load fast where as the others suffer slow bandwidth. While some countries in the world including the USA have supported net neutrality, India is still to take a call on it. TRAI (Telecom Regulatory Authority of India) is asking for opinions from commoners on the same at <a href="http://www.savetheinternet.in">www.savetheinternet.in</a>. 
 
AIB’s video brought in comparison with an entry to a children’s park where kids are charged for each ride they take. As per the financial daily, the video went viral and helped the already growing online movement called "Save the Internet", and picked up steam as more startups, politicians, actors and other public figures came on board over the weekend. As the takedown of the video was noticed in Facebook by AIB members, the social networking website acted swiftly to restore it after several complaints surfaced. "Can you check now? there was a bug and it is fixed. The post should be visible again," Facebook's growth manager Abhishek Nag tweeted in response to a query by AIB group member Gursimran Khamba. 
 
The ET has reported, Shiv Sena Youth wing President Aaditya Thackeray on Sunday urged the TRAI chairman to halt the move to kill OTT services, which includes popular apps such as Whatsapp, Viber, Skype and so on, pointing out that access to Internet "cannot be governed by the commerce of the telecom operator, who should be rather focusing on bettering the services people pay for". The paper has drawn widespread flak from net and free speech activists, who feel it favours the interests of telecom companies, and have been asking people to join the movement to "Save the Internet" from telecom operators who want greater control over their network. 
 
On Sunday, several actors, such as Farhan Akhtar, Alia Bhatt, Kriti Sanon, and Siddharth Malhotra tweeted about net neutrality and save the Internet. Several political figures including Ajay Maken, Ahmed Patel, Sanjay Jha also tweeted in support of net neutrality. 
 
Image: Indiatimes

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