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Exclusive: The cofounder of GroupMe and Splice is taking on the $180 billion supplement industry with new startup SuppCo
The three-time cofounder of Splice, Blade, and GroupMe raised $5.5 million for his new startup Supp…
Rebecca Torrence
Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are at par with India users when it comes to participating in online financial activit…
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
50% consumers are likely to increase their festive spends this year: Report
This festive season will require marketers to re-think their media strategies in order to be succes…
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
The report has stated that the market is growing much faster than expected and from a larger base t…
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 milli…
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
The pandemic has seen consumers switch their actions right from the way they shop, socialise
IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties
IPL continues to carve a niche for itself in India while also keeping its fans engaged
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Mobile Gaming saw accelerated growth in consumer engagement
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
With the various shifts that have happened in 2020, the report focuses on two major perspectives – …
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
When Pooja Jauhari, CEO, The Glitch got candid with us
Advertising's winners and losers of 2020
Business Insider's top advertising and media stories for December 8.