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Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report

Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…

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9 mins read

Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report

Content creation as a vocation will move towards Decentralized Autonomous Organizations

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The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020

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Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report

Bharat users are at par with India users when it comes to participating in online financial activit…

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Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report

India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…

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Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report

INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…

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50% consumers are likely to increase their festive spends this year: Report

This festive season will require marketers to re-think their media strategies in order to be succes…

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Online is the second largest consumed media after television in rural India: Kantar and GroupM report

WhatsApp and Facebook are the most used social media/ messenger platforms

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Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast

The report has stated that the market is growing much faster than expected and from a larger base t…

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4 mins read

Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report

India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 mill…

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60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report

The pandemic has seen consumers switch their actions right from the way they shop, socialise

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IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties

IPL continues to carve a niche for itself in India while also keeping its fans engaged

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Global advertising economy will fall by 11.8% this year: GroupM Report

Several mid-size or larger markets are expected to decline by more than 20% this year.

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5 mins read

54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report

With the various shifts that have happened in 2020, the report focuses on two major perspectives – …

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Advertising's winners and losers of 2020

Business Insider's top advertising and media stories for December 8.

Lauren Johnson   


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Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast

Each of the top eight markets is expected to grow by nearly 2% and better in 2021