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Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are at par with India users when it comes to participating in online financial activit…
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
50% consumers are likely to increase their festive spends this year: Report
This festive season will require marketers to re-think their media strategies in order to be succes…
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Mobile Gaming saw accelerated growth in consumer engagement
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 milli…
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
With the various shifts that have happened in 2020, the report focuses on two major perspectives – …
Top 10 trends that would shape the ad industry in 2021: GroupM TYNY report
Here are the 10 trends according to GroupM that will shape the next year of the industry
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
ESP Properties- the entertainment and sports division of GroupM India today released the 2020 repor…
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Rural India likely to bounce back faster than urban: Kantar and GroupM report
Despite the differential impact of COVID across the country, consumers in rural parts of the countr…
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
GroupM to close 2019 with billings surpassing $50 billion: Comvergence Report
Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…