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You Searched For "GroupM" and got 19 results


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1 min read

GroupM to close 2019 with billings surpassing $50 billion: Comvergence Report

Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…

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2 mins read

North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year

Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…

Patrick Coffee   


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3 mins read

WPP just announced a big shakeup at its giant ad-buying network, GroupM

According the internal memo seen by Business Insider, GroupM will also roll out a new business to h…

Patrick Coffee   


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4 mins read

WPP's GroupM claims in a lawsuit that auditing company FirmDecisions is 'misusing' confidential information

FirmDecisions is also one of the firms that carried out the high-profile Association of National Ad…

Lara O'Reilly   


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1 min read

College Kid Says All His Friends Use GroupMe, An App Most People Haven't Thought About In Years

Yes, GroupMe, the group messaging app that was acquired by Skype just one year after launch for abo…

Alyson Shontell   


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5 mins read

The chief digital officer of WPP's GroupM tells us why his company just acquired Google's digital media agency Essence

He described the process as like being "mugged by a tortoise." He retells a joke of a tortoise craw…

Lara O'Reilly   


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1 min read

WPP acquires data science firm Sandtable

WPP announces today that GroupM has acquired Sandtable, the data science company that specialises i…

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1 min read

China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say

One current and two former employees of ad agency GroupM, which is owned by WPP, were detained by C…

Pete Syme   


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2 mins read

The world's biggest ad buyer says advertising on Twitter is 'high-risk' amid surging fake accounts and hate speech

GroupM has named Twitter advertising "high-risk" after Yoel Roth, the head of safety and trust resi…

Pete Syme   


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1 min read

How To Make 40,000 People Use Your App In One Weekend

In 2011, GroupMe won over the conference's 40,000+ attendees by offering free beer, free grilled ch…

Alyson Shontell   


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3 mins read

GroupM's digital boss Rob Norman just ripped into the ANA report into media agency rebates

Of course they should encourage vigilance; of course they should encourage clients to be satisfied …

Lara O'Reilly   


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3 mins read

Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report

India will continue to top the list as the fastest-growing major ad market in the world ​

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2 mins read

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report

INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…

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3 mins read

The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020

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3 mins read

The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads

Google is often accused by the ad industry of being a "walled garden" because it doesn't offer adve…

Lara O'Reilly   


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2 mins read

Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report

The report reveals that India is the world leader among other larger media markets in advertising a…

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1 min read

GroupM's Rob Norman Hits Back On Ad Price 'Arbitrage'

Norman admitted at a conference last week that GroupM and its agencies, including Xaxis, practice a…

Jim Edwards