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GroupM to close 2019 with billings surpassing $50 billion: Comvergence Report
Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…
North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year
Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…
Patrick Coffee
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
WPP just announced a big shakeup at its giant ad-buying network, GroupM
According the internal memo seen by Business Insider, GroupM will also roll out a new business to h…
Patrick Coffee
WPP's GroupM claims in a lawsuit that auditing company FirmDecisions is 'misusing' confidential information
FirmDecisions is also one of the firms that carried out the high-profile Association of National Ad…
Lara O'Reilly
College Kid Says All His Friends Use GroupMe, An App Most People Haven't Thought About In Years
Yes, GroupMe, the group messaging app that was acquired by Skype just one year after launch for abo…
Alyson Shontell
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
The chief digital officer of WPP's GroupM tells us why his company just acquired Google's digital media agency Essence
He described the process as like being "mugged by a tortoise." He retells a joke of a tortoise craw…
Lara O'Reilly
WPP acquires data science firm Sandtable
WPP announces today that GroupM has acquired Sandtable, the data science company that specialises i…
China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say
One current and two former employees of ad agency GroupM, which is owned by WPP, were detained by C…
Pete Syme
The world's biggest ad buyer says advertising on Twitter is 'high-risk' amid surging fake accounts and hate speech
GroupM has named Twitter advertising "high-risk" after Yoel Roth, the head of safety and trust resi…
Pete Syme
How To Make 40,000 People Use Your App In One Weekend
In 2011, GroupMe won over the conference's 40,000+ attendees by offering free beer, free grilled ch…
Alyson Shontell
GroupM's digital boss Rob Norman just ripped into the ANA report into media agency rebates
Of course they should encourage vigilance; of course they should encourage clients to be satisfied …
Lara O'Reilly
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads
Google is often accused by the ad industry of being a "walled garden" because it doesn't offer adve…
Lara O'Reilly
Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
The report reveals that India is the world leader among other larger media markets in advertising a…
GroupM's Rob Norman Hits Back On Ad Price 'Arbitrage'
Norman admitted at a conference last week that GroupM and its agencies, including Xaxis, practice a…