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You would no longer have to wait for days to receive your goods and items. <keyword id="18635" type="CITY" weightage="80" keywordseo="Amazon">Amazon</keyword> has announced that it would expand same-day delivery service to other metropolitan areas in the United States under its Prime shipping service, which has been an engine of revenue growth for the online seller. The shopping site said on Thursday it would same-day delivery service to <keyword id="50578" type="COMPANY" weightage="80" keywordseo="San-Diego">San Diego</keyword> and the Tampa Bay Area. It offers the same-day delivery to Prime members for $5.99 per order and non-members for $8.99 plus 99 cents per unit. It will now allow Prime members free same-day shipping on orders over $35, Greg Greeley, head of Prime, told <keyword id="76338" type="CITY" weightage="80" keywordseo="Reuters">Reuters</keyword>. 
	 

	"We know same-day delivery volumes will grow dramatically now that we are making it free," he said. 
	 

	Amazon launched Prime a decade ago offering free, two-day shipping - at first charging $79, then raising the service to $99 last year. In 2009 Prime launched same-day delivery and last year started a one-hour delivery service, Prime Now. 
	 

	Prime has become the cornerstone of Amazon's growth - and a testing ground for new services ranging from television programs and movies to delivery-by-drone. Earlier this year Amazon said U.S. Prime membership increased 50 percent in 2014. In December, it said customers ordered more than 10 times as many items via same-day delivery this holiday season, compared to a year earlier. The same-day delivery service is already available in cities such as New York, Philadelphia, the San Francisco Bay area, Seattle, Atlanta, <keyword id="6368596" type="COMPANY" weightage="80" keywordseo="boston">Boston</keyword>, and <keyword id="108481" type="COMPANY" weightage="80" keywordseo="Baltimore">Baltimore</keyword>, among others. 
	 
	(Image: Reuters)

Amazon expands same-day delivery service in the US

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Getty/Johannes SimonFormer Amazon executive Greg Greeley.</div></div></div><ul><li><a href="http://www.businessinsider.com/category/amazon" target="_blank" rel="noopener">Amazon </a>is losing a key executive, Greg Greeley, to Airbnb this month.</li><li>Greeley served as Amazon's global head of Prime membership, one of the company's most important customer-focused programs.</li><li>Greeley will serve as Airbnb's head of its "president of Homes" starting later in March.</li></ul>Greg Greeley has left Amazon and will join Airbnb, the company announced on Tuesday.Greely will take a position Airbnb as "president of Homes," according to the company, which is the company's flagship offering for offering short-term rentals."Words can't express how excited I am to join the Airbnb team," Greeley said in a prepared statement. "I've used Airbnb for years, and the chance to work here and expand the positive impact its community is having around the world is a once in a lifetime opportunity."Greeley's most recent title at Amazon was VP of Amazon Prime Worldwide, a position he's held since 2013. He announced he was leaving in <a href="https://www.linkedin.com/feed/update/urn:li:activity:6376683107168456704/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BeAsON4h%2FQraI7SLjPE6q3g%3D%3D&amp;licu=urn%3Ali%3Acontrol%3Ad_flagship3_profile_view_base-view_activity_details">a letter on Linkedin</a> where he said it was time to take a "different challenge.""It was Jeff Bezos' heartfelt 1997 Letter to Shareholders that ultimately drew me to Amazon, and I have not regretted that decision for even a nanosecond," Greeley wrote.Greeley was a key executive during his Amazon days, and helped create the membership program that has become a key cornerstone of its online offering and launch it across the globe. He previously ran both international expansion at Amazon and Amazon's European division.Greeley was <a href="https://www.cnbc.com/2018/02/08/amazon-prime-boss-greg-greeley-turns-attention-to-whole-foods.html">most recently working</a> on integrating Whole Foods with Amazon Prime membership, "We thank Greg [Greeley] for his contributions to Amazon and wish him the best in his new role," an Amazon spokesperson told Business Insider.Airbnb said in a release about the hire that Greeley was picked for his experience in creating "one of the most loved membership programs in the world."Greeley's first day at Airbnb will be March 18. He will report directly to Airbnb CEO Brian Chesky. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/rise-and-fall-of-hooters-airline-myrtle-beach-bob-brooks-atlanta-airplanes-2018-2">The rise and fall of Hooters Air - the airline that lost the 'breastaurant' $40 million</a></h3> <div> </div> </div>

Amazon is losing its head of Prime to Airbnb

Hi there. A price increase may be on the way <a href="https://www.businessinsider.com/amazon-under-pressure-to-raise-price-of-prime-membership-soon-2022-1">for Amazon Prime</a>, and our writer test-drove <a href="https://www.businessinsider.com/ford-mustang-mach-e-volkswagen-id4-electric-suvs-compared-review-2022-1">two best-selling electric SUVs</a>. Ready? Let's get started. If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app – click <a href="https://apps.apple.com/app/apple-store/id554260576">here for iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.freerange360.mpp.businessinsider">here for Android</a>.<a href="https://www.businessinsider.com/amazon-under-pressure-to-raise-price-of-prime-membership-soon-2022-1"></a>1. Will Amazon hike the price of its Prime membership this year? Given rising shipping costs, rampant inflation, and the expanding perks included with Prime, Wall Street analysts and Amazon insiders say members could see a price increase sometime this year.<ul><li>When it first launched in 2005, a Prime membership cost $79 a year, but the fee has increased twice since then (to $99 in 2014 and $119 in 2018). </li><li>In the past, Amazon has pointed to rising costs to justify price increases — so record inflation and global supply chain issues offer plenty of reasons to make the same argument. </li><li>Plus, benefits have expanded for Prime members. Customers have had access to free one-day shipping since 2019, and more cities are receiving same-day deliveries since its launch in 2020. The company's investment in splashy streaming titles on Prime Video has also continued to grow.</li><li>"... a reset due to inflation for the cost of shipping might be appropriate," said Greg Greeley, who ran the Amazon Prime program between 2013 and 2018. </li></ul><a href="https://www.businessinsider.com/amazon-under-pressure-to-raise-price-of-prime-membership-soon-2022-1">Here's what experts say could be on the cards for 2022.</a>In other news:<a href="https://www.businessinsider.com/better-ceo-vishal-garg-is-back-to-head-company-again-2022-1"></a><div type="image" title="Better CEO Vishal Garg is smiling in a white collared shirt and a blue suit jacket in front of a blurred purple background." height="750" width="1000" msid="89019068" hostid="261"></div>2. Vishal Garg is back in his role as Better's CEO. One month <a href="https://www.businessinsider.com/better-com-ceo-accused-hundreds-layoff-staff-working-2-hours-2021-12?r=US&amp;IR=T">after firing 900 employees</a> over Zoom, coming under fire for the layoffs, and then taking a leave of absence amid the heat, Garg has returned as CEO of the online-mortgage startup. <a href="https://www.businessinsider.com/better-ceo-vishal-garg-is-back-to-head-company-again-2022-1">An internal memo shows what he did during his time off.</a> Read the note Better's board sent to employees <a href="https://www.businessinsider.com/read-memo-reinstated-embattled-better-ceo-vishal-garg-2022-1">welcoming him back.</a>3. Instagram is testing paid subscriptions. The feature, currently limited to a small number of US-based creators, would allow them to share exclusive, paywalled content with fans — and charge anywhere from $0.99 to $99.99 per month. <a href="https://www.businessinsider.com/instagram-influencers-creators-make-money-exclusive-content-subscriptions-details-2022-1">We explain how it'd work.</a>4. Lawmakers introduced a bill to stop Big <keyword id="6358815" type="UNKNOWN" weightage="60" keywordseo="tech" source="Orion">Tech</keyword> companies from targeting you with creepily specific ads. Three Democrats introduced a bill that, if passed, would upend the business models of tech giants like Meta and Google by stopping them from allowing ads to be targeted at people. <a href="https://www.businessinsider.com/bill-stop-big-tech-targeted-advertising-democrats-2022-1">What to know about the bill.</a>5. Nike's CEO brought the company digital and financial success. Employees are wondering at what cost. In his first two years as the company's top exec, John Donahoe sent its stock soaring, even amid the company's #MeToo moment, a series of scandals, and the pandemic — but insiders are worried about an exodus of Nike veterans. <a href="https://www.businessinsider.com/nike-ceo-john-donahoe-2-years-stock-soaring-talent-drain-2022-1">Here's what employees are saying.</a>6. Elon Musk is frustrated with the declining birth rate. Musk, who hopes to put humans on Mars within a decade, wants people to be more concerned about the "population collapse," saying "if there aren't enough people for Earth, then there definitely won't be enough for Mars." <a href="https://www.businessinsider.com/elon-musk-not-enough-people-for-mars-population-twitter-2022-1">Why he's bummed about the birth rate.</a>7. CEO Brian Chesky says he's now "living on Airbnb." With the pandemic and remote work allowing people to live and work from anywhere, Chesky said his decision to stay at Airbnbs around the country would help the company better understand the customer experience. <a href="https://www.businessinsider.com/chesky-says-hes-currently-living-on-airbnb-2022-1">More on his decision to live in "an Airbnb somewhere."</a> 8. Mercedes-Benz turned its electric van into a camper RV. With the help of a Swiss vehicle outfitter, the company turned its all-electric EQV van into a motorized tiny home with a bed, kitchen, and pop-top roof — starting around $75,600. <a href="https://www.businessinsider.com/photos-mercedes-benz-eqv-electric-van-into-a-camper-rv-2022-1">See inside the road-trip-ready van.</a>9. Apple dropped the first trailer for its upcoming series on WeWork. Titled "WeCrashed," the show stars Jared Leto and Anne Hathaway as it explores the company's meteoric rise and fall and its eccentric ex-leader, Adam Neumann. <a href="https://www.businessinsider.com/watch-apple-tv-wework-trailer-jared-leto-anne-hathaway-2022-1">Watch the trailer here.</a>10. We put the Volkswagen ID.4 and Ford Mustang head-to-head. Our writer undertook the task of testing out two of the best-selling non-Tesla electric SUVs, and found that Ford's electric Mustang offers more striking looks, a more exciting driving experience, and longer range. <a href="https://www.businessinsider.com/ford-mustang-mach-e-volkswagen-id4-electric-suvs-compared-review-2022-1">Here's why he favored the Mustang Mach-E.</a>What we're watching today:<ul><li>Earnings are expected from Netflix, Intuit, and others. <a href="https://markets.businessinsider.com/earnings-calendar">Keep up with earnings here.</a></li><li><a href="https://festival.sundance.org/">Sundance Film Festival</a> takes place virtually until Jan. 30.</li><li>Rob Liefeld, best known for creating the character Deadpool, is set to launch an NFT comic "The Deviants."</li></ul>Event invite: Join us on Jan. 27 at 1 p.m. ET for <a href="https://www.businessinsider.com/webinar-rise-of-social-shopping-and-the-creator-economy-2021-12">a live event</a> with industry experts who will discuss the rise of the creator economy and the future of social commerce in 2022. <a href="https://www.businessinsider.com/webinar-rise-of-social-shopping-and-the-creator-economy-2021-12">Register here.</a>Curated by Jordan Parker Erb in New York. (Feedback or tips? Email <a href="mailto:jerb@insider.com">jerb@insider.com</a> or tweet <a href="https://twitter.com/jordanparkererb?lang=en">@jordanparkererb</a>.) Edited by Michael Cogley in London.

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