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<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul><li>Shakyla Hill recorded a rare quadruple-double on Wednesday night, with a final stat sheet that included 15 points, 10 rebounds, 10 assists, and 10 steals.</li><li>It's an accomplishment that has only been achieved three times previously in Division I women's basketball.</li><li>Hill received praised from around the sporting world for her feat, including shout outs from "SportsCenter" and the WNBA.</li></ul> Shakyla Hill of Grambling State University put her name in the record books on Wednesday night, becoming just the fourth woman in NCAA Division I women's basketball history to record a quadruple-double.With 15 points, 10 rebounds, 10 assists, and 10 steals on the night, Hill's stellar all-around performance helped lead Grambling State to a 93-71 victory over Alabama State. Hill completed the impressive feat on one of the last plays of the game, finding teammate&#xa0;Monisha Neal for a three-pointer that would seal the win and secure Hill's 10th assist on the night.The feat had not been accomplished since 1993, and got on "SportsCenter" for her accomplishment.After the game, coach Freddie Murray praised Hill for her team-first play, saying "She is very unselfish. She had to do a lot more last year, because we didn't have a lot of pieces. Now she is surrounded by players who feed off what she gives us. To get a quadruple-double is just a testament to the hard work she puts in."Hill was understandably proud of her accomplishment, sharing praise through social media throughout the day, which included a shout out from the WNBA.Grambling State is 5-8 overall but a strong 2-0 in conference play at the start of their SWAC schedule. If they can keep that up, there's a good chance basketball fans will get to see even more of Hill's feats as March Madness rolls around.<div><div style="width: 100%; height: 0px; position: relative; padding-bottom: 56.250%;"></div></div><div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/why-olympics-terrible-investment-host-city-china-rio-pyeongchang-2017-12">Why the Olympics are a terrible investment for the host city</a></h3> <div> </div> </div></hr>

Grambling State's Shakyla Hill made history with a rare quadruple-double

<div class="KonaFilter image-container float_right"><div class="image on-image">APFormer Grambling State football coach Doug Williams</div></div>Grambling State football players boycotted two practices this week, did not show up for the scheduled departure of the team's buses, and are threatening to boycott Saturday's game against Jackson State <a href="https://twitter.com/ST_IsabellaTNS">according to Sean Isabella of The News-Star</a>.
[UPDATE] The football team was given a one-hour extension <a href="https://twitter.com/ST_IsabellaTNS">according to Sean Isabella</a>. However the new 3:30 local time deadline came and went without any players showing up to the buses. <a href="https://twitter.com/McMurphyESPN/status/391302872073129984">According to Brett McMurphy</a>, the players have told ESPN "we aren't playing" on Saturday.
[EARLIER] Earlier this week, the school reassigned the team's interim head coach George Ragsdale within the athletic department. Ragsdale had replaced head coach Doug Williams, who was fired after just two games. Williams was a star quarterback for Grambling in the 1970s.
The players appear to be upset over the firing of Williams and mistreatment by the school. Cuts in state funding for higher education has led to steep cuts in the budget for the football team. One impact of the cuts is that the team has been forced to take buses to games as far as 750 miles away.
The players may also be upset that Ragsdale is still employed by the school. <a href="http://www.usatoday.com/story/sports/ncaaf/swac/2013/10/17/grambling-state-interim-coach-george-ragsdale-out-after-second-player-practice-boycott/3004939/">One player told USAToday.com</a> that they "wanted (Ragsdale) to actually step down."
The players indicated that they were "ready" to play on Saturday against Jackson State. However, the team buses were scheduled to leave the Grambling State campus at 2:30 local time today and no players showed up.
A school spokesman said that the school will "play the players that want to play." But at this point, that there may be none and the school will be forced to forfeit.

Grambling State Football Team Will Boycott Saturday's Game

<div class="KonaFilter image-container float_right"><div class="image on-image">APFormer Grambling State football coach Doug Williams</div></div>Grambling State football players boycotted two practices this week, did not show up for the scheduled departure of the team's buses, and are threatening to boycott Saturday's game against Jackson State <a href="https://twitter.com/ST_IsabellaTNS">according to Sean Isabella of The News-Star</a>.
Earlier this week, the school reassigned the team's interim head coach George Ragsdale within the athletic department. Ragsdale had replaced head coach Doug Williams, who was fired after just two games. Williams was a star quarterback for Grambling in the 1970s.
The players appear to be upset over the firing of Williams and mistreatment by the school. Cuts in state funding for higher education has led to steep cuts in the budget for the football team. One impact of the cuts is that the team has been forced to take buses to games as far as 750 miles away.
The players may also be upset that Ragsdale is still employed by the school. <a href="http://www.usatoday.com/story/sports/ncaaf/swac/2013/10/17/grambling-state-interim-coach-george-ragsdale-out-after-second-player-practice-boycott/3004939/">One player told USAToday.com</a> that they "wanted (Ragsdale) to actually step down."
The players indicated that they were "ready" to play on Saturday against Jackson State. However, the team buses were scheduled to leave the Grambling State campus at 2:30 local time today and no players showed up.
A school spokesman said that the school will "play the players that want to play." But at this point, that there may be none and the school will be forced to forfeit.

Grambling State Football Team Is Threatening To Boycott Saturday's Game

<ul class="summary-list"><li>Gregory Eaton is one of three known fans who have been to every Super Bowl.</li><li>He has never hosted a Super Bowl party, but he does own a soul food diner and has thoughts on food.</li></ul>Gregory Eaton is just one of three surviving members of the "<a href="https://en.wikipedia.org/wiki/Never_Miss_a_Super_Bowl_Club" target="_blank" rel="noopener">Never Miss A Super Bowl Club</a>," the only fans to attend every big game.On the eve of Eaton's 57th Super Bowl, Insider caught up with him and talked about how the streak started, how much the game has changed (<a href="https://www.insider.com/super-bowl-halftime-show-performers-2018-2">a lot</a>), how he gets his tickets every year, never seeing his favorite team in the big game, and what he would serve if he ever hosted a Super Bowl party (<a href="https://www.facebook.com/GregorysSoulFood/" target="_blank" rel="noopener">he knows a thing or two about food</a>).Nobody is sure how many members of the Never Miss A Super Bowl Club there are. Three of the original "official" members met by chance <a href="https://www.startribune.com/three-men-52-years-and-a-vow-to-always-be-at-the-super-bowl/472267413/" target="_blank" rel="noopener">while standing in line for a Johnny Carson show</a>. That group later encountered a fourth member.Those four known members gained fame in 2011 when they appeared in a Visa Super Bowl commercial narrated by Morgan Freeman. Eaton was not part of the commercial and two of the four from the commercial have since died. However, <a href="https://www.startribune.com/three-men-52-years-and-a-vow-to-always-be-at-the-super-bowl/472267413/" target="_blank" rel="noopener">he finally met the other surviving members at the 2017 Super Bowl</a> in Houston, and officially joined the club as the fifth known member and one of only three who still have their streak going. One of the members, Tom Henschel, had his streak nearly end early on in New Orleans in 1972 when he was hospitalized the morning of the game."They wheeled me up to a room, and a Catholic nun came in and asked if there was anything she could get me," <a href="https://www.startribune.com/three-men-52-years-and-a-vow-to-always-be-at-the-super-bowl/472267413/">Henchel told the Minneapolis Star-Tribune in 2018</a>. "'No sister,' I said. 'But I have to get to the game today.' ""As soon as she walked out, I pulled out the IVs, took off the oxygen and got the hell out of that hospital," Henschel said. The three remaining members now get together every year for the big game. <div type="image" title="Never Miss A Super Bowl Club" height="1667" width="2500" msid="97841698" hostid="261" sizebytes="226388"></div><h2>Eaton's streak began with some luck</h2>In the 1960s and early 1970s, the championship game between the rival NFL and AFL was not nearly as hyped as it is today. The first game wasn't even a sellout, and the halftime show featured marching bands from the University of Arizona and Grambling College instead of superstars like Beyonce, Prince, and Rihanna.Eaton was quick to remind us that it wasn't called the Super Bowl that first year. Instead, it was the "First World Championship Game."Eaton's streak began with a little bit of luck. Born and raised in Lansing, Michigan, Eaton's family often hosted Black players at Michigan State University, and he became good friends with several of them. One of those players was defensive back Herb Adderly, who would watch Eaton play football in high school.Adderly went on to play with the Green Bay Packers, and when the team secured their spot in that first big game, he gave Eaton a ticket. When Adderly and the Packers returned for Super Bowl II, Eaton attended the game with some other Lansing businessmen, and a tradition was born. <h2>The tradition comes at a cost</h2>One of the big changes over the years has been the cost. The <a href="https://sports.yahoo.com/much-did-first-super-bowl-102328672.html" target="_blank" rel="noopener">average ticket for the first Super Bowl was about $12</a>, which would be about $110 in 2023 dollars. Now tickets run several thousands of dollars, if you can even find them. It's close to <a href="https://www.bizjournals.com/philadelphia/news/2023/02/08/eagles-tickets-super-bowl-secondary-market.html" target="_blank" rel="noopener">$6,000 on the secondary market for the cheapest tickets</a>.But Eaton and his other club members are lucky. The NFL offers each member of the "Never Miss A Super Bowl Club" two tickets to every Super Bowl. They pay face value.While Eaton has never missed a Super Bowl, he has also never seen his favorite team, the Detroit Lions, play in the game. The Lions are one of four active NFL teams to never play in the Super Bowl.He's still confident he will see them in the Super Bowl someday. <h2>Eaton has recommendations for party food</h2>Eaton has been to every Super Bowl in person, so he might seem like an odd choice to ask for Super Bowl-party food recommendations. But he knows a thing or two about food as <a href="https://www.facebook.com/GregorysSoulFood/" target="_blank" rel="noopener">the owner of Gregory's Soul Food in Lansing, Michigan</a>.When Insider caught up with Eaton a few days before his 57th Super Bowl, we had to ask what dishes are <a href="https://www.insider.com/super-bowl-parties-rolling-stone-gronk-beach-sports-illustrated-2023-2">must-haves for a Super Bowl party</a>. "At my house, I would definitely have some fried chicken and chicken wings," Eaton told Insider. "I'd have some collard greens. I'd have some candy yams, and for dessert, I'd have some peach cobbler."Eaton also said to make sure you have plenty of finger foods."I'm making catfish nuggets so you can pick 'em up with your fingers."

A man who's been to every Super Bowl in history says he's still never seen his team play in the big game

<ul class="summary-list"><li>A Black <keyword id="11898822" type="UNKNOWN" weightage="60" keywordseo="army" source="Orion">Army</keyword> officer is pursuing legal action after a <keyword id="11910052" type="UNKNOWN" weightage="60" keywordseo="louisiana" source="Orion">Louisiana</keyword> <keyword id="12307923" type="UNKNOWN" weightage="60" keywordseo="casino" source="Orion">casino</keyword> employee denied her entry.</li><li>Deja Harrison said the Harrah's <keyword id="11972717" type="UNKNOWN" weightage="60" keywordseo="new-orleans" source="Orion">New Orleans</keyword> guard claimed she wasn't the person on her military ID.</li></ul>For Deja Harrison, a visit to a Louisiana casino earlier this month escalated when an employee denied her entry, saying she was not the person on her military ID. Now the 23-year-old US Army second lieutenant is pursuing legal action, <a href="https://www.newsnationnow.com/race-in-america/black-army-officer-suing-harrahs-new-orleans-after-casino-entry-denial/">NewsNation Now reported</a>.On October 5, Harrison and her stepbrother went to Harrah's New Orleans to celebrate his birthday. When the electronic scanner at the casino failed to read her state driver's license, she showed the guard her military ID, Harrison told Insider on Wednesday."He immediately looked at my rank, and he was like, 'This ID is fake. This isn't you, and there's no way possible that you made this rank in a short period of time,'" she said.Harrison, a recent graduate of Grambling State University, said the employee's remarks were hard to hear, especially after her efforts during the summer."I just commissioned the summer. I just came from a 38-day training, sleepless nights, 16-hour days, walking 12 miles a day with heavy equipment on, and I was just like, wow, this man is telling me I didn't do this," she said. "I've worked so hard to be in the military and to be where I am now."<h2>Harrison posted a video of the encounter on Twitter</h2>In addition to both IDs, Harrison showed the guard a military pay stub and her vaccination card, she said. She started to record the confrontation and <a href="https://twitter.com/dejaharrisontv/status/1445490578070798336">posted the video on Twitter</a>."You said I had a fake military ID, right?" Harrison said in the video."I'm not saying that the ID is fake. I'm saying that I don't think that it's you," the security guard responded."This is my face. I'm an E-6. Actually, I'm a second lieutenant now," Harrison said while showing the employee her two valid IDs.At the end of the video, the employee said he was calling the New Orleans Police Department. <a href="https://www.wdsu.com/article/us-army-second-lieutenant-files-civil-rights-complaint-against-harrahs-casino/37898324">WDSU reported</a> that it reviewed the local 911 database and that it did not appear the casino called the police during that time.Harrison told Insider she was humiliated and scared as she <a href="https://twitter.com/dejaharrisontv/status/1445760690992472064">waited hours</a> for the police to arrive."Honestly, because of this, I haven't been getting sleep," she said.<h2>Harrah's New Orleans issued a statement on October 7</h2>Harrah's New Orleans did not immediately respond to Insider's request for comment, but it addressed the incident in a public <a href="https://twitter.com/harrahsnola/status/1446173451723608066">statement</a> last week.It said its employees check the IDs of guests "who appear to be under 30 years old.""Our Team Members are trained to evaluate identification in accordance with local regulations. In this case, Ms. Harrison, who appeared to be under 30, presented a Louisiana driver's license that did not clear our electronic verification system," the statement said.The statement continued: "When asked for an alternative form of identification, she presented a military ID card, but the information on the ID card did not match the information she verbally communicated to our security officers. As a result, in compliance with applicable gaming regulations, our security officers did not permit Ms. Harrison to enter the casino."James DeSimone, an attorney representing Harrison, told Insider that they were filing "a civil-rights case on behalf of Lieutenant Harrison" and that they "seek to get justice through the courts.""We believe in our jury system. We think that a jury who hears this will be similarly outraged at how Harrison was treated when she arrived at Harrah's, how she had the wait two hours in fear that this was not going to end well when the police showed up," DeSimone said. "We will get accountability for Lieutenant Harrison through our system of justice."

A Black Army officer says she was profiled when she was denied entry to a Louisiana casino after an employee discredited her military ID

<ul class="summary-list"><li> <keyword id="11985141" type="UNKNOWN" weightage="60" keywordseo="ukraine" source="Orion">Ukraine</keyword>'s Volodymyr <keyword id="11631702" type="UNKNOWN" weightage="60" keywordseo="zelenskyy" source="Orion">Zelenskyy</keyword> was named TIME Person of the Year.</li><li>He embodies valor and resilience, traits business leaders should exhibit in tough times.</li></ul>It's one thing to play a president on TV, it's another thing to actually be one leading your country through war against Russia's Vladamir Putin. Since February 24, Ukraine's Volodymyr Zelenskyy has led his people through one of the biggest land invasions in recent memory. And he hasn't lost. He's inspired <a href="https://www.businessinsider.com/ordinary-ukrainians-take-up-arms-defend-kyiv-from-russia-2022-2">thousands of civilians to fight for freedom</a>, welcomed <a href="https://www.rferl.org/a/ukraine-recruiting-foreign-fighters/31737766.html">emboldened foreigners</a> who've joined his ranks, and led an international campaign to garner monetary and military support. Time magazine named Zelenskyy its "Person of the Year" for 2022, in part, because of the courage he showed in leading his country. "Zelensky's success as a wartime leader has relied on the fact that courage is contagious. It spread through Ukraine's political <keyword id="11893566" type="UNKNOWN" weightage="60" keywordseo="leadership" source="Orion">leadership</keyword> in the first days of the invasion, as everyone realized the President had stuck around. If that seems like a natural thing for a leader to do in a crisis, consider historical precedent," Time's Simon Shuster <a href="https://time.com/person-of-the-year-2022-volodymyr-zelensky/">wrote in the profile</a>.Since February 24, the leader has waged an impressive defense against Russia and Vladmir Putin, who has ruthlessly targeted Ukraine's infrastructure for months, leaving many without heat or water as the nation moves further into winterZelenskyy continues to show fearlessness, making frequent visits to troops and civilians who've lost their homes. On Tuesday, he<a href="https://www.bbc.com/news/world-europe-63881095"> spent time with troops in the eastern Donetsk region</a>, around the town of Bakhmut, which is now a focus in the war. Zelenskyy's words, continue to inspire his fellow Ukrainians and others. "You can temporarily occupy the territory of our state. But you definitely cannot occupy the Ukrainian people," Zelenskyy said in September at a visit to the recaptured city of Izyum in northeast Ukraine. His resilience is just one of several effective leadership traits the Ukrainian chief possesses, according to business consultants who focus on management.And while leading a country is certainly different from leading a company, there are similarities. Like presidents, <keyword id="11915157" type="UNKNOWN" weightage="60" keywordseo="ceos" source="Orion">CEOs</keyword> are responsible for overseeing and taking care of people. Many oversee budgets that are comparable to, or even larger than,<a href="https://www.businessinsider.com/25-giant-companies-that-earn-more-than-entire-countries-2018-7"> some countries' gross domestic product</a>, its total economic output. CEOs are responsible for delivering on certain goals, are in the public eye, and are increasingly being asked to make decisions on global issues like the climate crisis and discrimination.Throughout the war, which began in February with Russia's invasion of its neighbor, Zelenskyy — often dressed in camo-green T-shirts and zip-up sweaters — has been visible. He's posted videos from the streets of Kyiv, his country's capital, and repeated clear messages in media interviews. He's given emotional speeches to world politicians, spoke virtually at the Grammy Awards in April, and more recently, pleaded for more support at the <a href="https://www.bbc.com/news/world-asia-63632161">G20 summit in Bali</a> in November. "Russia wants war. It's true. But Russia will not be able to stop the course of history," he said, declaring that "mankind and the international law are stronger," in a virtual speech to the <a href="https://www.pbs.org/newshour/world/watch-live-ukrainian-president-zelenskyy-addresses-the-2022-united-nations-general-assembly">2022 United Nations General Assembly</a> in September. Zelenskyy represents a new era of crisis leadership, according to professors of international relations and business. CEOs have the opportunity to learn from him."History will look highly favorably upon Zelenskyy," William B. Eimicke, a professor at Columbia University's School of International and Public Affairs, said. "Good leaders recognize that they're only as good as the people who follow them. And they are, in fact, a personification of the team of the organization, of the company they represent. They're not separate and apart."CEOs facing unprecedented challenges can study these key elements of Zelenskyy's approach.This article was originally published in April 2022.<h2>Cut to the chase </h2><div type="image" title="Volodymyr Zelenskyy" height="695" width="1043" msid="90708102" hostid="261"></div>In times of crisis, people are stressed and overwhelmed and don't want to spend mental energy deciphering long sentences or drawn-out arguments, <a href="https://www.lepragency.com/">LaToya Evans</a>, a crisis-communications veteran, said."It's really about connection. You're talking about people who are under great stress, people who are evacuating, people who lost their homes, who lost their businesses," she said. "They don't want to hear a PR speech."The Ukrainian leader's <a href="https://theweek.com/russo-ukrainian-war/1011073/we-will-fight-to-the-end-zelensky-quotes-churchill-in-speech-to-uk">speaking style</a> is characterized by short sentences, vivid imagery, and empathy, all of which make him effective."I am here. We are not putting down arms," Zelenskyy said in a Twitter <a href="https://twitter.com/ZelenskyyUa/status/1497450853380280320">video</a> played over 19 million times. "That is it. That's all I wanted to tell you. Glory to Ukraine."Zelenskyy teaches us that effective messaging is clear and concise. We see this in the business world, too. In <a href="https://www.nestle.com/media/news/covid-19-ceo-message-to-employees">a memo</a> Nestle CEO Mark Schneider sent out during a peak in the pandemic in 2020, he outlined three clear points he wanted employees to take away. Intuit CEO Sasan Goodarzi's <a href="https://affiliate.insider.com?postID=624db40d7860f167482ded4e&amp;site=bi&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Ftime-stand-together-sasan-goodarzi%2F">2020 memo</a> after the murder of George Floyd was written in plain language. Indeed, the most successful memos after Floyd's murder invited difficult conversations, outlined concrete plans, and appealed to emotion, public-relations experts <a href="https://www.businessinsider.com/corporate-responses-to-george-floyd-death-analysis-racism-diversity-inclusion-2020-6">told Insider</a>.<h2>Lead from the front lines </h2><div type="image" title="Ukrainian President Volodymyr Zelenskyy delivering a video address" height="939" width="1820" msid="90708103" hostid="261"></div>Zelenskyy had an opportunity to escape hardship when President Joe Biden offered to help him leave Ukraine as Russia began its assault. But the Ukrainian leader stayed.Experts likened the decision to a CEO deciding to go to the scene of a disaster or crisis, rather than hunkering down in their office or at home. A 2021 research paper published in the <a href="https://journals.aom.org/doi/10.5465/amj.2018.0706">Academy of Management Journal</a> found business leaders who led by example boosted productivity in their businesses."Zelenskyy put himself in the forefront, despite the fact that the ultimate cost in his case could be his own life," said <a href="https://www.bu.edu/pardeeschool/profile/vesko-garcevic/">Vesko Garčević</a>, a Boston University professor who previously served as the ambassador of Montenegro in Brussels for NATO. "He doesn't hide behind the thick walls of the presidential palace or humiliates his subordinates in front of cameras to show his power."The most effective leaders don't lead crises from boardrooms or corner offices, <a href="https://www.gram.edu/academics/majors/pro-grad-studies/mass-comm/faculty/">Ceeon D. Quiett Smith</a>, a professor of communications at Grambling State University, said. "President Zelenskyy understands that the people — children, families, men, and women — are Ukraine and that freedom is the heart of Ukraine," she said. "His crisis <keyword id="11893563" type="UNKNOWN" weightage="100" keywordseo="strategy" source="Orion">strategy</keyword> is simple. Every message, visual cue, and action he takes focuses on the people."<h2>Show your humanity</h2><div type="image" title="President Zelenskyy visits wounded citizens in Ukraine." height="695" width="1043" msid="90708105" hostid="261"></div>When circumstances are difficult, people are likely emotional and want to feel their emotions are validated. Zelenskyy uses the rhetorical strategy of pathos, or emotion, <a href="https://www.defense.gov/About/Biographies/Biography/Article/2012114/alyssa-farah/">Alyssa Farah Griffin</a>, a fellow at Georgetown University's Institute of Politics and Public Service, said. This garners support. A significant number of Ukrainian <a href="https://www.npr.org/2022/03/19/1087712539/ukrainian-women-are-volunteering-to-fight-and-history-shows-they-always-have">women</a> are refusing to leave, per government orders, and are taking up arms instead. And international volunteers, including <a href="https://www.nbcnews.com/news/world/russia-ukraine-invasion-battle-us-military-veterans-volunteer-rcna19697">American veterans</a>, are traveling to Ukraine to help in the fight."Zelenskyy shows that CEOs and other leaders should not shy away from emotion when it is warranted," Griffin, who was the White House strategic-communications director for President Donald Trump, said.Some of the most convincing business leaders of our time have leaned into emotion when making key arguments. Think of Steve Jobs, a cofounder and former CEO of Apple, when he <a href="https://www.youtube.com/watch?v=MnrJzXM7a6o">unveiled the first iPhone</a>. He spoke about unleashing the future and the power of technology. Consider <a href="https://www.businesstoday.in/latest/corporate/story/indra-nooyi-writes-emotional-letter-to-staff-after-stepping-down-as-pepsico-ceo-152207-2018-10-11">PepsiCo CEO Indra Nooyi</a>, when she announced she was stepping down from her post. She described a "surge of emotions" and made employees feel connected to the brand she was leaving.Emotion is a cunning rhetorical device to connect with audiences and drive buy-in for one's goal, <a href="http://people.umass.edu/jra/studiesofemotion/articles/creativity/RhetoricofEmotion.pdf">scholars</a> and <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6002292/">researchers</a> said.<h2>Dress the part</h2><div type="image" title="Ukrainian President Volodymyr Zelenskyy." height="853" width="1280" msid="90708107" hostid="261"></div>Though the pandemic has bent the rules of formality, starched suits are still the go-to for world leaders. But Zelenskyy, who used to don suits and ties regularly, too, made a complete wardrobe shift when Russia invaded. He understood the power of fashion to communicate an ideology.When <a href="https://www.thewrap.com/financier-and-radio-host-peter-schiff-dressed-down-for-criticizing-zelenskyys-casual-attire/">Peter Schiff</a>, the CEO of Euro Pacific Capital, criticized Zelenskyy's casual attire, people on social media eagerly shut him down.For example, one person <a href="https://www.usatoday.com/story/news/world/2022/03/16/ukraine-president-zelenskyy-suit-twitter/7066316001/">tweeted</a> in reply: "Is this a joke? Kyiv is under brutal assault with mass civilians being killed and Zelenskyy should worry about a suit?"Business communications and brand strategists think the Ukrainian president's departure from decorum is a smart move. It makes him approachable and relatable, which builds rapport with audiences, <a href="https://www.lepragency.com/">Evans</a>, the crisis-communications veteran, said.<h2>Stay relentless </h2><div type="image" title="President Zelenskyy speaks during the 64th Annual Grammy Awards on April 3." height="1600" width="2400" msid="90708108" hostid="261"></div>During a crisis, CEOs should be laser-focused on their mission. For Zelenskyy, it's protecting his citizens and doing everything in his power to get more international support against Russia.His unending energy to protect his people is evidenced by the sheer volume of interviews and speeches he's given over the past few weeks, his constant tweets, and his visits to citizens. In April, the Ukrainian leader also <a href="https://egyptindependent.com/zelensky-removes-two-top-ukrainian-generals-says-he-does-not-have-time-to-deal-with-all-the-traitors/">removed</a> several top generals, calling them "anti-heroes.""Now, I do not have time to deal with all the traitors. But gradually, they will all be punished," <a href="https://thehill.com/policy/international/3256034-zelensky-two-ukrainian-generals-dismissed-for-being-traitors/">he said</a> in a speech."Every CEO has one core assignment," Derrick Anderson, assistant professor of public affairs at Arizona State University, said. "President Zelenskyy remains focused on his core assignment. He has already demonstrated a commitment to prioritize loyalty and is starting to move key leaders in and out of critical roles." Zelenskyy is also unafraid of taking nontraditional media opportunities to make his plea for support. His somber, serious plea during the Grammy Awards in April was in stark contrast to the event's tradition of being celebratory, but the president knew many people were watching and seized the opportunity. The president prompted a standing ovation, more news coverage, and a wave of tweets.

Zelenskyy's TIME Person of the Year Award is proof that resilience is the most important trait any leader can have

<ul class="summary-list"><li><keyword id="2092059" type="PERSON" weightage="60" keywordseo="Travis-Scott">Travis Scott</keyword> said he's raising his and <keyword id="957877" type="PERSON" weightage="60" keywordseo="Kylie-Jenner">Kylie Jenner</keyword>'s daughter <keyword id="6218379" type="UNKNOWN" weightage="60" keywordseo="Stormi-Webster">Stormi Webster</keyword> to be a "strong" woman that knows she has equal rights. </li><li>"I feel like it's way more important now to protect our young Black daughters, women," he said during an episode of .WAV Radio on Wednesday. </li><li>The rapper continued, "Now, more than ever, it's like they have the vision. Whether it's for anything a man can do, anything a woman can do. They got the pure vision."</li></ul><a href="https://www.insider.com/category/travis-scott">Travis Scott</a> is doing his part to make sure that his and <a href="https://www.insider.com/category/kylie-jenner">Kylie Jenner</a>'s 2-year-old daughter <a href="https://www.insider.com/category/stormi-webster">Stormi Webster</a> grows up to be a "strong" woman. The 29-year-old musician opened up about his desire to teach Stormi that she can do "anything a man can do" on Wednesday's episode of <a href="https://music.apple.com/us/playlist/ep-12-wav-radio-with-travis-scott-and-chase-b-playlist/pl.aace3ba2c0064ec5b10c4591c2379590">.WAV Radio</a>. "I feel like it's way more important now to protect our young Black daughters, women," he said, continuing, "Making sure they have the knowledge of just how to carry yourself, how to move in this world, how to be strong, how to not even be scared to take that risk on any idea."Scott added, "Now, more than ever, it's like they have the vision. Whether it's for anything a man can do, anything a woman can do. They got the pure vision."The Houston-born rapper has been vocal about his <a href="https://theface.com/music/travis-scott-interview-volume-4-issue-4-david-la-chapelle-louis-vuitton-givenchy-balenciaga">support for the Black Lives Matter movement</a> and has <a href="https://www.revolt.tv/2020/6/1/21276848/travis-scott-releases-statement-police-brutality">advocated for police reform</a> in the U.S.He's also donated money to causes he cares about.Recently, he <a href="https://www.complex.com/music/2020/10/travis-scott-tuition-hbcu-students#:~:text=The%20combination%20of%20Utopia%20and,kept%20breaking%20his%20in%20excitement.">offered to pay one semester's tuition</a> for <a href="https://twitter.com/trvisXX/status/1313944876631896068?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1313944876631896068%7Ctwgr%5Eshare_3&amp;ref_url=https%3A%2F%2Fwww.complex.com%2Fmusic%2F2020%2F10%2Ftravis-scott-tuition-hbcu-studentsents">five students</a> attending historically Black colleges and universities (HBCUs), <a href="https://www.complex.com/music/2020/10/travis-scott-tuition-hbcu-students#:~:text=The%20combination%20of%20Utopia%20and,kept%20breaking%20his%20in%20excitement.">telling fans</a> that his father attended Prairie View A&amp;M University and his mother went to Grambling State University. And after Republican Alabama Gov. Kay Ivey <a href="https://www.businessinsider.com/alabama-bill-that-effectively-bans-abortion-heads-to-governor-2019-5">signed a law effectively banning abortions</a> in the state in May 2019, Scott <a href="https://www.bravotv.com/personal-space/travis-scott-donate-merchandise-profits-to-planned-parenthood-alabama">donated the proceeds</a> from merchandise sold at the Hangout Music Festival to Alabama's Planned Parenthood. Although Stormi is only 2 years old, the "SICKO MODE" rapper said he's already educating her on current events and women's rights. "It's amazing just to watch my daughter grow," he told <a href="https://www.gq.com/story/travis-scott-september-2020-cover-profile">GQ</a> in August. "I'm keeping her aware of what's going on in the world. As a parent, I'm always instilling knowledge, even at this age."While Scott and Jenner officially <a href="https://www.insider.com/kylie-jenner-travis-scott-relationship-timeline-2018-7">split up</a> in October 2019, they continue to coparent their daughter. Three months after their breakup, Scott told <a href="https://www.xxlmag.com/travis-scott-xxl-magazine-cover/">XXL Magazine</a> that he will "always" love the reality star."Her mom and I came up with the name Stormi together. I love her mommy and I always will," he said, adding, "The hard part about relationships is just trying to be in one without a million outside voices interfering."Despite their decision to part ways, Scott said he'd been spending quality time with his daughter, explaining that fatherhood turned out to be "better than what I thought it would be.""Stormi is one of the best human beings I know. She's like my best friend. She makes life a little bit easier. She just inspires me and she surprises me every day with how she's thinking," he said. "It's so crazy."

Travis Scott says he's raising his and Kylie Jenner's daughter Stormi to know that she can do 'anything a man can do'

<ul class="summary-list"><li>Hip-hop icon and entrepreneur Earl "<keyword id="11147856" type="UNKNOWN" weightage="60" keywordseo="e-40">E-40</keyword>" Stevens spoke to Insider in a wide-ranging <keyword id="28970" type="ENTERTAINMENT" weightage="60" keywordseo="interview">interview</keyword> tied to the signing of a national distribution deal for his spirits business. </li><li>E-40 spoke at length on his entrepreneurial history and diversified investment strategy, and discussed how he continues to approach the rap game 35 years into a music career. </li></ul>For hip-hop legend and entrepreneur Earl "E-40" Stevens, the COVID-19 pandemic has been "a blessing at the same time as an unfortunate situation.""I think it gave me time, and probably you and a whole bunch of others, time to sit back and focus a lot more on what we mainly want to do," E-40 said in a phone interview with Insider earlier this month. The year and over a month since the pandemic hit has been a productive period for 40. In December, he released an album in <a href="https://music.apple.com/us/album/aint-gone-do-it-terms-and-conditions/1545090891" target="_blank" rel="noopener">a collaborative project</a> with his Bay Area "big brother" Too $hort ahead of the rappers' <keyword id="11147857" type="UNKNOWN" weightage="60" keywordseo="verzuz">Verzuz</keyword> appearance that month.40 said that sales for his spirits business - which started with "Earl Stevens Selections," a line of wines, and has grown to include lines of tequila, cognac, bourbon, and other assorted adult beverages - "flourished" after his Verzuz appearance with $hort.This month, 40 signed a multistate distribution agreement with <a href="https://www.southernglazers.com/" target="_blank" rel="noopener">Southern Glazer's Wine &amp; Spirits</a> that will make his spirits brands a national, in-store product for the first time, with availability in 41 of 50 states in the US. In the interview, 40 spoke at length on his entrepreneurial history and the strategy behind his diversified investments in over 50 startups, including an early investment in the <keyword id="1293839" type="PERSON" weightage="60" keywordseo="clubhouse">Clubhouse</keyword> app. He also discussed how he has worked to "stay in the loop like a hula hoop" as a veteran rapper, 35 years into his music career. I wanted to get into this recent development here, off the bat, with Southern Glazer's. How is that deal gonna work on the ground level to expand your business?Well, what it's gonna do is get me into states where I've never been. Even my wine, which is what I first started selling, I had three SKUs - I had the <a href="https://uptownspirits.com/product/wine/earl-stevens-mangoscato-e-40-wine/" target="_blank" rel="noopener">Mangoscato</a>. I had the <a href="https://uptownspirits.com/product/wine/wine-type/white-wine/earl-stevens-moscato-e-40-wine/" target="_blank" rel="noopener">Moscato</a>, and I had the red blend, the <a href="https://uptownspirits.com/product/wine/wine-type/red-wine/earl-stevens-function-red-blend-e-40-wine/" target="_blank" rel="noopener">Function Red Blend</a>. Those were my original wine line. It was only three at the time, you dig? And those never even got to so many states that I'm going into now. So, this is gonna help tremendously to be national, you know?<div type="image" title="2 (4)" height="2664" width="3996" msid="82222102" hostid="261"></div>Yeah. How do you.. what's been your approach to the selection aspect of "Earl Stevens Selections," and executing the other lines. How are you approaching the spirits industry?So, you know, once you hop into something, bro, it makes it a lot more easier once you've been in it. You rub shoulders, you connect with others, you ask questions. That kind of stuff, one thing leads to another in a great way, you know what I mean? So you find out how to go about this. You find out how to go about that. And one thing about.. what my granddaddy, the late Reverend Thurman, always taught me, he said, "Ask questions. Don't be ashamed to ask questions." Along with my uncle, Saint Charles. He taught me that as well. And just, you know, "Pay attention to the ball." So, I always focused on observing and seeing how some of the people before me did their things in any lane that I've ever been in, whether it's music, whether it's sports, whether it's being a businessman overall. Real estate, whatever it is. I just observed. I stepped back like a fly on the wall and soaked up game like a beach towel.[Laughs]. Looking back, generally beverages have been like a steady theme in your entrepreneurial history. I was wondering why that's been the primary move for you, historically.Yeah. I mean, it's like, it's natural like an Afro, you know? Uh, rap.. I would say music, overall: Music, beverage, and food, all are like a gumbo pot of <keyword id="4578" type="COMPANY" weightage="100" keywordseo="entertainment">entertainment</keyword>. Just enjoyment. You know what I mean? Just like laughter and great times, and, overall, something that's just a beautiful thing. You can't lose. Liquor, music, and food? Come on, man. Hello. So, you know, it was a no-brainer for me to get into this. Because, me speaking on.. I like to drink wine. I've been talking about wine since I was a teenager, when I was sneaking in my mama's wines. When I wasn't even at drinking age. And I'm not tryna tell kids to do that. It was just, back in my days, 18 years old, in Louisiana, was the legal drinking age when I went to Grambling State University in 1986-87, fall of '86, '87. All I had to do was, I was 18 years old: Put my ID on the counter. And I was able to purchase alcohol. Period. And it was all legal. You see what I'm saying? So that's me, man. It's just natural. It comes natural for me to hop in this arena, of adult beverage wholesaling and development.But you've really diversified across the board, in investment. Outside of beverages, how have you approached just your investment strategy, broadly?Well, when I think of something, when a light bulb pops up on the side of my head, and it's an ideal, and it says "Ding.. Oh, shoot. I need to do this." Or whatever it is, I kind of do my due diligence on it, and see how lucrative it can be before I hop into it. We all in the business of making money, you feel what I'm saying? And it has to make sense. In order to get some cents, you got to make some sense, right? So, if it ain't make good business sense, ain't no need to even waste your time doing it. You gotta look at, whatever arena you're finna hop into, you gotta make sure that it's profitable.And I'm not tryna hop into nothing that ain't lucrative. So I observe every arena-tive. Uh, every arena.. That I decided to get into. And I say, "Okay, this can be something." You know what I'm saying? And you have to be passionate about it. See, one thing that makes life great.. like I'm sure what you're doing right now, maybe you have some other things that you are into, and maybe you have some other things that you have agendas about that you want to do. But I'm sure that you are having fun doing what you're doing right now. This right here, what you're doing, doing interviews and such and such, writing your things. And, you know, I'm sure you got other things that you have in mind. I'm certain about that. You know.. it makes it better when you making money doing something that you love.No, I'm.. I'm blessed.. Uh..Yes.What about, as an early investor in Clubhouse.. what did you see in that, from the jump? What stood out to you about it?Well, I knew it was something different and new. And the people that's involved in it, they don't make bad decisions at all. They are very, very successful. The people who brought me in, I asked questions. Like I say, you gotta always ask questions. "A closed mouth don't get fed, and a lazy hustler don't get bread." They can either tell you no, or they can tell you yes. Or vice vers. You know what I'm saying? It's like, "The stupidest questions you can ask is not asking the question at all," or whatever that saying is. Hello.[Laughs].[Laughs]. So, I told them I wanted to get.. You know, they see me. They see me doing it. And I'm a good example of an Afro-American, African-American that really, really, really is passionate about everything I do. You know, I'm a married man. I've been with my wife since high school. And that is my backbone. That is my rib. That is my heart. That is my.. that's my soulmate. I don't know what I'd do without her. I mean, we was living off of love. We wasn't always papered up like a fax. You dig? You know, we had our ups and downs. You dig? Not far as relationship-wise, but far as financial-wise. And I'm here to just look back at it and just praise God for everything that we've ever been through. You know?So I'm like, this thing that I'm doing, man, it's like, I've just gotta be grateful for it. I've gotta be grateful for it, and I want to be a good example to the youth. And I just wanna be an innovator. Do what's different. You know? And I am doing something that's different because there's not too many people that own their products 100%, that is African-American. I don't really know a lot of them. It's probably a handful, brother, you know what I'm saying? And I'm hands on. And it just makes me proud, and this is not bragging. This is just letting them know if anybody else could do it, we could do it too. If we stay focused. We have to stay focused, though. It has to be something that you want to do. You have to know it's something that you believe in.I did want to get into the music real quick if we could.No problem at all.You and Too $hort I think had the best approach to Verzuz, dropping <a href="https://open.spotify.com/album/09jvKfjn3Ny9yqhxrQAGd3?si=7wYk6NAzRDmu0vRh_AcQzA" target="_blank" rel="noopener">the collab project</a> ahead of it. I wanted to ask what you made of the trajectory of Verzuz over the pandemic, and the reaction to your appearance on it.You know, at first, me and Too $hort.. We've told the story at lightweight before, but I'll make a long story short, and a short story long.. We both were hesitant, 'cause we didn't know.. We never rejected Verzuz. We was just like, me and him.. You know, we talk all the time, like that's my big brother, you know what I'm saying? So it was like, "Hey man, if Verzuz ever came to us.." 'Cause a lot of people was talking about it, like, "Man, I want to see Too $hort and E-40 do Verzuz." So it was like, we ever did it, we both agreed: It need to be just a celebration. It don't need to be like a battle. 'Cause we are really a true story of like innovation and independence, independent music. And like trend-setters, and like legendary, and like longeverty. Like all this in one. So we didn't want it to be no, you know, the battle part about it. And I understand what they first started off saying "battle," you know? 'Cause it is a battle in so many ways. But we was like, "Let's make it a celebration." And they were with it too.And I commend and I take my hat off to Swizz Beatz and Timbaland for coming through for it. And they painted a bigger picture for us when we all got on the phone and talked about it. So they talked us both into it. They talked me into it, and I talked $hort into it as we got on, me and Swizz. And it became something groovy like a drive-in movie, man. You never know what comes out of that thing. And we didn't know that it was going to be a monumental night. We knew it was going to be monumental, but we didn't know it was gonna be that monumental. I mean, something just hopped in us. We were just being us, and that's what me and Too $hort say. He said, "Man, let's just get up there. Let's get it. Give me the <a href="https://uptownspirits.com/product/liquor/rum/sluricane-hurricane-e-40-cocktail/" target="_blank" rel="noopener">Sluricane</a> drink. And we gon' drink a little bit of Ciroc, and you gon' drink that wine, that Mangoscato." And we just went up there and did our thang, you know, because that's my love ones, you know? And [the fan reaction] was like, "Whatever, 40 drinking. I want some of that.."<div type="image" title="e-40" height="2661" width="3548" msid="82222105" hostid="261"></div>[Laughs].[Laughs]. Right? And that was my Mangoscato, which is 18% alcohol, 36 proof. And it's Moscato, but it's with mango flavor. It's mango Moscato. It is delicious, and it will get you on cloud 19. It will have you so toasted, you know, 'cause it's so good. But the buzz was so big once we did that, Verzuz. Like, it been my number one SKU, my number one skew. Right? But the buzz was so amazing. We sold out so quick, and it's still going so strong. Like it's been around for a minute now, and it's always been crazy. But now it's even crazier. And now that I have this national deal it's going to be even crazy, crazy, crazier. You know what I'm saying? So, sales.. sales.. what they call that, when it, uh.. Flourished. Once I did that Verzuz.You know, carrying with the drink theme, on "<a href="https://genius.com/E-40-and-capolow-pass-the-chalice-lyrics" target="_blank" rel="noopener">Pass The Chalice</a>," you say the "youngsters call [you] uncle." And you've brought a lot of new acts into the fold in your recent work. How have you navigated.. at 35 years into the game, how have you navigated staying current and true to you at the same time?Well, one thing that me and my family, which is The Click - D-Shot, my brother D-Shot, Danelle Stevens; Tenina Stevens; Brandt Jones, B-Legit.. One thing about us as The Click, a group, we always said: "We're gonna make sure that we stay in the loop like a hula hoop." You know, me and B-Legit, when we was at Grambling State University, we already had it planned. 'Cause, both of our dorms was right next door to each other. His dorm room was directly next door. We drove out there from Vallejo, California to Louisiana, Grambling State University. And we stayed in Drew Hall dormitory.And all we did while we was there, it was "When we get back home, we gon' do this. We gon' do that. You gon' have a show in Nebraska. I'm gon' have a show in Atlanta. Vice versa." You know, we just had it all planned out, and it really came into existence. And we always taught ourselves, "We ain't gon' never be ancient. We never gon' be dinosaurs. Though, even when we dinosaurs, we're not going to be ancient and dinosaur, you feel me? We gon' be up on game. We gon' be hip. We gon' be the different OGs. We gon' be woke. We ain't gon' do extras. We ain't gon' try to superly dress too young, but we ain't gon' dress too old. We gon' have that happy medium," you know what I'm saying? And that's me.So, I always kept my eye on the ball, and I always showed the love to the youngsters that showed me love. When I like what you doing, I'm going to commend you, because I didn't have nobody to commend me. Because I'm the first of my kind. So I didn't have nobody out there to commend me. I had nobody to look up to actually show me how to do it. I had to figure it out on my own. So I'm here to try to help those who want to be helped. And if you show me love, I'mma show you love. If I grab a young rapper, that's doing his thang, and I see that he's really ambitious and really wants to make a change in life, and really want to take this here thing we call rap serious, like it's a real occupation, because it really is. It's a lucrative payout. If I can get somebody like that, and we connect, it's great. Because we're helping each other out. I'm grabbing their fan base, which is the newer fan base. And they're grabbing my fan base.A lot of cats have said, "Man, 40, I would have never knew about the little young dude right there, Whoopty-whoopty-whoo, if it wasn't for you," you know? And it could be vice versa. It's some youngsters, man.. I remember when I came out with "<a href="https://music.apple.com/us/album/my-ghetto-report-card/129021825" target="_blank" rel="noopener">My Ghetto Report Card</a>," one of my OG partners called me, and he was like, "40! Man, I'm over here with my nephews and my nieces and my kids and everybody, man. And they tellin' me I ain't up on E-40.."[Laughs].And he said, "40, man. I told them, man, '40 old school.'" And I told the OG, "They don't know that though. They feel like I'm new. So let 'em think it. Leave 'em alone. Stop talking to them about that old school sh-t.' [Laughs].[Laughs].So, it's great to have that happy medium where we both scratching each other back. No "Brokeback," you dig? I mean, I was listening to "<a href="https://music.apple.com/us/album/in-a-major-way/254949867" target="_blank" rel="noopener">In A Major Way</a>," and that sh-t holds up.Right on, man. They say that's my best album ever, and I agree with them.Was just playing it, prior to calling you here.. But uh, how are you looking forward to the end of the pandemic, this tragedy we've all been through here?You know, man, I think God just does what he does. You know, God just work in mysterious ways. The strong gon' survive. It's been a lot of people that have made a lot of money during the "plandemic".. [trails off, laughing] "plandemic".. a lot of people that made a lot of money off this pandemic [laughs], and a lot of people that have not. But I think that it gave me time, and probably you and a whole bunch of others, time to sit back and focus a lot more on what we mainly want to do, also work on our passion projects. I'm one of them dudes that been with my wife since we was teenagers. So, I'm used to being home. I love it, you know? And then, my sons, they can't see they partners as much as they can, so they here with me. And we always been close, 'cause we all do music, we play dominoes. We drink together. We do it all. We do everything together, the same sh-t. The sh-t that I like to do my kids love to do. That's what's so great about it. You know what I'm saying?So, it brought a lot of families closer. Outside of my family, people in the suburbs and inner city, no matter where you at, some of these kids may not have known how to use a screwdriver or a wrench or a hammer. Maybe they never knew how to cut a line of grass because, you know, now your landscapers not coming over every day, even though my landscaper is here now outside. The girls are probably.. The young ladies in the house, mom and them teaching them how to bake and how to cook food and stuff, you know, if people didn't normally cook for them at home, trying to do the same thing for their families and stuff like that. So it's been a blessing at the same time as an unfortunate situation, the pandemic.

Earl 'E-40' Stevens on growing a 'spirits empire' in a pandemic, investing early in Clubhouse, and how a Verzuz appearance propelled his business

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul class="summary-list"><li><a href="https://www.businessinsider.com/category/beyonce">Beyoncé</a> posted her first photos hyping her <a href="https://www.businessinsider.com/beyonce-partners-adidas-athleisure-ivy-park-2019-4">partnership with Adidas</a> on Friday.&#xa0;</li><li>The Instagram posts quickly went viral, with the first photo hitting two million likes in less than an hour.</li><li>The immediate virality of Beyoncé's Adidas posts reveals a major advantage the singer is bringing to the athletic wear brand - her social media dominance.&#xa0;</li></ul>Beyoncé has posted her first photos hyping her partnership with Adidas.&#xa0;On Friday, the singer posted three Instagrams highlighting her <a href="https://www.businessinsider.com/beyonce-partners-adidas-athleisure-ivy-park-2019-4">new collaboration with Adidas.</a>The posts quickly racked up millions of likes, with the first photo hitting two million likes in less than an hour. A short video Beyoncé posted of herself getting her hair done for the apparent photo shoot - in which she zooms in to show Adidas' signature three stripes on her nails - was viewed more than 3.5 million times in its first hour.&#xa0;Beyoncé and Adidas announced earlier in April that the singer and the brand planned to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items. Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park.Read more:<a href="https://www.businessinsider.com/beyonce-partners-adidas-athleisure-ivy-park-2019-4"> Beyoncé is partnering with Adidas to create new shoes and apparel and relaunch athleisure brand Ivy Park</a><h2>Here are the posts:&#xa0;</h2>The Instagram posts follow a video Beyoncé released on Thursday, titled "Homecoming 2019."The video shows Beyoncé and other performers in Adidas apparel (keep an eye out for the brand's three-stripe pattern), as well as some Ivy Park branding. The video was apparently filmed <a href="https://theglowup.theroot.com/tgif-beyonce-teases-her-ivy-park-adidas-collab-with-he-1834326113">earlier this year at Grambling State University.</a>On Friday, Adidas posted photos featured in the Homecoming 2019 video on Instagram, including a shot of Beyoncé holding pompoms in an Ivy Park t-shirt.&#xa0;&#xa0;&#xa0;The immediate virality of Beyoncé's Adidas posts reveals a major advantage the singer is bringing to the athletic wear brand.&#xa0;Beyoncé has 127 million followers on Instagram. (She herself follows no one.)For comparison, Adidas has 23.4 million followers, and Nike has 86.9 million. And, while Beyoncé's post hyping her Adidas collaboration hit 2.5 million likes in an hour, Adidas' post about the collaboration has only received a little more than 40,000 likes in 50 minutes.&#xa0;The success of brands such as <a href="https://www.businessinsider.com/category/kylie-cosmetics">Kylie Cosmetics</a> reveal how a personality with a massive social media following can make a brand. Kylie Jenner's social media makes up the vast majority of marketing for Kylie Cosmetics, which is now valued at $900 million.&#xa0;By making a deal with Beyoncé, Adidas is not only working with the singer to develop new products. The company is also benefitting from her massive star power and social media reach. As model Gizele Oliveira commented on Beyoncé's photo on Friday: "After this photo everything will be sold out in seconds 🔥"&#xa0;<div> </div><div> </div><div> </div><div></div><div> </div> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/expensive-pet-food-dog-cat-pets-millennials-us-2019-4">Millennials make up 35% of US pet owners and are spending more on pet food than any other generation</a></h3> <div> </div> </div>

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