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<ul><li><keyword id="26022" type="ENTERTAINMENT" weightage="20" keywordseo="bigg-boss">Bigg Boss</keyword> on <keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword> has garnered 1.5 billion minutes of watch time in its opening week.</li><li>This season, the show has 11 digital sponsors and brand partners. </li><li>The show on Voot has witnessed over 40% growth in watch-time and an increased contribution of 35% in viewership from Tier 2 towns as compared to the past 3 seasons</li></ul>Bigg Boss has garnered 1.5 billion minutes of watch time in its opening week. This season, the show has 11 digital sponsors and brand partners and an immersive, digital-only, exclusive content slate on Voot. Speaking about the show’s eminence on digital, <keyword id="260775" type="LOCATION" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="2947361" type="COMPANY" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword> said, “Our objective on Voot has always been to provide content experiences to our viewers that is immersive and engaging. Bigg Boss is a show with a massive and loyal fan base and the show on Voot this year has once again created many milestones like a 40%+ growth in watch-time and an increased contribution of 35% in viewership from Tier 2 towns as compared to the past 3 seasons. We are sure that the specially curated immersive experiences surrounding content on digital have added significant value to our users as well as partner experiences.” The show has also garnered support from leading brands who have come on board the digital bandwagon and partnered with Voot to bring to life engaging interactivities for the #Aslifans. While MPL and Samsung have partnered with the show as digital sponsors and have also sponsored properties like Fantasy League, Voting and Bigg Buzz, Flipkart Video has partnered with the platform for a special interactive segment titled the Bigg Buzz Challenge, crafted around the iconic show. Apart from this, brands like PhonePe, Mama Earth, Magic Moments Music Studio, Swiggy, Durex, Lotus Herbals (Beauty), JBL, Philips have also come on board for the Bigg Boss experience on Voot, through fun curated segments. Some of the marquee digital properties built exclusively by Voot for the #AsliFans of Bigg Boss include - Fantasy League presented by MPL (Mobile Premier League): Fantasy League is an interactive offering from Voot for the #AsliFans of Bigg Boss. Bigg Boss viewers are close observers and build strong fan camps to root for their favorite contestants. Fantasy League is fans’ one-stop destination to choose their teams and win prizes throughout the season. The league will see #AsliFans join by selecting contestants with a pre-assigned credit score. Points are scored basis the contestant’s performance in the show with longer the selected contestant stays in the game, the more points will be scored by the participant. There will be daily multipliers if the selected contestant stays longer in the game. A leaderboard will track the top scorers regularly and the top users will be gratified. Every day 10 winners will be gratified by MPL. Official Voting Partner Samsung: - In addition to being the official voting partner on VOOT, Samsung is integrated on Bigg Buzz via a series of fun and customized integrations which highlight the Samsung Galaxy A71/A51 series. Bigg Buzz Season 4 presented by Flipkart Video: This season, Voot’s popular magazine show is presented by Flipkart Video. Hosted by popular actor <keyword id="167555" type="PERSON" weightage="20" keywordseo="Karan-Wahi">Karan Wahi</keyword>, the show will have weekly episodes every Monday. As part of this association we have created a special interactive segment titled The Bigg Buzz Challenge which is co-hosted on Flipkart Video that provides viewers an opportunity to answer intriguing questions based on the current and past seasons of Bigg Boss. BB Extra Masala- The unseen drama, unedited fights, and unabridged content from the house will be available to the viewers. BB Catch up - A weekly round-up of the drama and action from the house for the viewers to catch-up everything they might have missed during the week.

Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week

<ul><li>This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively!</li><li>And no, it isn’t boomers! Females in the age group of 18-24 were glued to every minute of the episode and men in the age group of 25 to 34 binged on near-to-blows men fights and Arti’s captaincy struggles <keyword id="9778758" type="COMPANY" weightage="20" keywordseo="voot-exclusives">Voot Exclusives</keyword>. </li></ul>With eight digital sponsors, Bigg Boss’ latest season on Voot has clocked 1.5 billion views and 20+ billions minutes of watch-time, which is the highest so far the show has seen in years, as per Voot’s latest report. This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively! 40 million viewers is 2.7X times the number of tickets sold on BookMyShow for popular films such as Avenger-End Game and Uri. <div type="image" title="voot watch time" msid="77609538" hostid="261"></div> And no, it isn’t boomers! Females in the age group of 18-24 were glued to every minute of the episode and men in the age group of 25 to 34 binged on the near-to-blows men fights and Arti’s captaincy struggles, according to Voot Exclusives. The report also reveals that Indians watched Bigg Boss more than Indian Idol, Kundali Bhagya, Kaun Banega Crorepati and Yeh Rishta Kya Kehlata Hai. <div type="image" title="bigg boss beats others shows" msid="77609554" hostid="261"></div> Giving us an insight into Bigg Boss' fandom, Gourav Rakshit, COO – Viacom18 Digital Ventures said, "Bigg Boss is more than just a show for its fans across India. It is a way of life. Bigg Boss’ fans are committed and dedicated and are also ambassadors of the show in some form or another, online as well as offline. The fans are a testimony to the success of Bigg Boss beyond TV. The playbook gives advertisers and brand owners an insight and deeper understanding into the behavior of these unique Bigg Boss fans on the digital platform which is extremely interesting and intriguing from a brand and advertising standpoint." Delhi, Maharashtra, Uttar Pradesh and Punjab were the top four states to watch Bigg Boss Season 13. 5 lakh minutes of Bigg Boss was streamed in Andaman and Nicobar islands and Lakshadweep. <div type="image" title="bigg boss top states" msid="77609568" hostid="261"></div> Voot has seen a 66% increase in viewership for its exclusives and audience watching full episodes. Not just the original episodes, Indians are also watching Unseen, Behind-the-scenes clips. ‘Hotness by the pool’ and ‘Shukla Ji Ka Giddha’ were the top most watched exclusive episodes on Voot. <div type="image" title="bigg boss cringe" msid="77609577" hostid="261"></div> Voot also saw its social media engagement hiking up. It witnessed 985+ campaign impressions, 11 million views on #AsliFan anthem and 16.8+ million views on #AsliFan stickers. It wasn’t just viewers, brands were interested in associating with Bigg Boss, too as it saw the highest number of sponsors. <div type="image" title="bigg boss sponsors" msid="77609588" hostid="261"></div>

Bigg Boss Season 13 records its highest viewership ever, indicating Indians still haven't gotten enough of the show

Voot Select's Gourav Rakshit shares its content plan and vision to become the top India premium OTT player

<ul><li>Apart from running a pure SVOD model right now, <keyword id="8612979" type="UNKNOWN" weightage="20" keywordseo="voot-select">Voot Select</keyword> is also looking at partnering with telcos to provide combined offers for their consumers. </li><li>After seeing 335 million interactions on Voot in 2019, <keyword id="260775" type="PERSON" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="2947361" type="COMPANY" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword> is eyeing to triple it to 1 billion by the end of this fiscal and he believes that this approach will keep Voot ahead of its competition. </li><li>Rakshit further shares the content lineup for Voot Select, what encouraged them to launch SVOD-led model, its target audience and a few things that will drive its future. </li></ul><div type="Video" msid="74488859" hostid="261" title="Voot Select's Gourav Rakshit shares its content plan and vision to become the top India premium OTT player" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=74488859"></div>

 After becoming the first successful AVOD platform in India, Viacom18 is expanding its digital portfolio by launching Voot Select. Its latest SVOD platform envisions to be the leader of Indian premium OTT space by FY21. Talking about Voot Select’s vision, Gourav Rakshit, COO, Viacom18 Digital Ventures said, "Just like Voot is the leader in the Indian OTT space and Voot Kids is definite a leader, I would like Voot Select to be the leader in the Indian premium OTT content space. I don’t know if we would be able to make a huge dent among the global majors that have set shops in India, but if we can achieve that, then I think it will be a well-spent year.” Content Plan for Voot Select Launched on March 3, Voot Select promises to deliver 30 originals in 12 months, offer over 1500 blockbuster movies, and have over 35 24-hours live TV channels. With the advent of Over-the-Top platforms, Indians have developed an insatiable need for watching content. Leveraging this opportunity, Viacom18 aims to transform into a digital-first network. As its first step in this direction, Voot Select will bring all fictional content from Viacom18’s portfolio on its platform, 24 hours before the episodes premiere on TV. All the non-fiction content can be accessed on the platform 15-30 minutes before its airing time. Voot Select will also provide a wide array of global content experiences through a few exclusive and unique content partnerships with CBS, CBS All Access, Showtime, Sony Pictures, Fremantle, BBC, Endemol Shine and more. 24/7 LGBTQ channel, Revry TV will make its debut in India on Voot Select. Apart from running a pure SVOD model right now, Voot Select is also looking at partnering with telcos to provide combined offers. Explaining its subscription and revenue model, Rakshit said, “There will be a very compelling direct-to-consumer business that will result in them paying the fees, but we will also partner with other providers in the market like the telcos or people who own the consumers, who have either reach-relationship or billing-relationship with the consumers. They would want to offer our service as a benefit to their consumers, so those partnerships will also emerge. But for now, SVOD will be the large part of the proposition.” A smooth 2019 that led to the launch of Voot Select Voot reached 100 million MAUs with 100 billion minutes of watch time in 2019. The platform witnessed 4X growth in the number of views from Tier II, Tier III and regional markets. It saw 335 million interactions in 2019, making it India's most engaged OTT platform. It took another leap last year by launching Voot Kids. Within the first two months of the launch, it saw 2.5 million downloads and 55 plus minutes were spent by per viewer. Speaking about Voot’s growth trajectory, Rakshit said, “Voot’s AVOD became unit-economics-positive in 2019 and that was a significant achievement because it also gave us the ability to try and invest in newer business and Voot Kids and Voot Select are a product of that success. A 100 million MAUs is also a testimony that a large number of people already exist on Voot and we will now primarily aim to bring that to Voot Select.” When asked what factors led to this success, Rakshit credited it to Voot’s investment on engagement and user loyalty. He said, “I think one of the big turning points that we had for Voot was that we really over-invested on interactivity. Rather than being a broadcasting or curating platform, we started engaging a lot more with our consumers. Our consumers started sharing their voices with us and that created a habit that made us number one in terms of engagement in the Indian OTT space. The frequency of people that come to our platform is also higher than everyone else and that helps to make your unit economy stronger because you are not spending as much money to bring in newer people onto the platform.” What lies in the future After seeing 335 million interactions on Voot in 2019, Rakshit eyes to triple it to 1 billion by the end of this fiscal and he believes that this approach will keep Voot ahead of its competition.

Voot Select envisions to be the leader of the Indian premium OTT space by FY21

<keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword> has expanded its digital ecosystem with the launch of its first subscription play – <keyword id="3701222" type="PERSON" weightage="20" keywordseo="Voot-Kids">VOOT Kids</keyword>. The plaftorm that has been certified by Early Childhood Association (ECA) will offer a collection of over 20,000 videos, e-books, stories and quizzes, aims to usher in the next evolution in the kid’s digital ecosystem. “Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today.” said <keyword id="1118047" type="PERSON" weightage="20" keywordseo="Sudhanshu-Vats">Sudhanshu Vats</keyword>, Group CEO &amp; MD, Viacom18, adding, “VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun &amp; Learning. No other kids app offers Watch, Read, Listen &amp; Learn all at one place” With a mission to make screen time meaningful for Kids, the app strikes a balance between fun learning and entertainment for kids between the age of 02 to 08 years. The app will achieve this by delivering a holistic experience focussed on viewing, reading, listening and playing all in one place. The app encompasses Kids’ favourite toons, best of pre-school and learning shows, beautifully crafted picture e-books, audio stories and fun quizzes and will empower parents with relevant and superior quality engagement options for their children. Behind this impressive content line-up are partnerships with best in class brand owners and leaders like Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more. Speaking about VOOT’s venture into the premium subscription space, <keyword id="260775" type="PERSON" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="3304677" type="PERSON" weightage="20" keywordseo="Viacom18-digital">Viacom18 Digital</keyword> Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parent focussed and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai’ reflects our mission to make screen time meaningful.” VOOT Kids is a key enabler that enhances the bond between parents and children through immersive co-consumption experiences. The curated ad-free content library has parental control features that allow parents to evaluate progress, limit screen time and track content consumed which makes VOOT Kids India’s safest one-stop online destination that entertains, engages and enriches kids, all under one roof. Elaborating, <keyword id="2622409" type="PERSON" weightage="20" keywordseo="Saugato-Bhowmik">Saugato Bhowmik</keyword>, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids" VOOT Kids will be Viacom18’s first ever digital subscription service providing immersive content delivered through an elevated product experience and seamless gameplay. With this launch, VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50 million households driven by a mix of print, on-air, on-ground activations and digital outreach.

Viacom18 launches its first subscription play, VOOT Kids

Media firm <keyword id="187712" type="PERSON" weightage="20" keywordseo="Viacom18">Viacom18</keyword> on Tuesday said launched a subscription-based streaming service '<keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword> Select' for Indian audiences as it looks to tap into the burgeoning digital content market in the country.The service - which will compete with <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, <keyword id="758541" type="COMPANY" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> Video as well as offerings from <keyword id="17943" type="COMPANY" weightage="20" keywordseo="star-india">Star India</keyword> (Hotstar) and Zee (Zee5) - has been priced at Rs 99 a month and Rs 999 for annual subscription. "We are looking at a premium user base for Voot Select. On the back of 100 million monthly active users, we are looking at both the current subscriber base of Voot and also acquiring the premium customers who are already consuming subscription content on OTT (over the top media service)," Viacom18 Digital Ventures COO Gourav Rakshit told . Voot Select is available on Android and iOS with access to 4 screen simultaneously, he added. Rakshit said VOOT is seeing usage across genres with demand for regional content growing at a fast pace. "Above 50 per cent of viewers on Voot are female. With the vast content library of Voot Select, we are targeting everyone who is looking to experience stories that are worth sharing. We are looking at the future and are confident of the overall subscriber base growing," he added. Voot's app previously was primarily advertisement-driven and contained content from its television channels. Voot Select will bring content from Viacom18's extensive portfolio of channels on the digital platform 24 hours before the episodes debut on TV. It will also house more than 30 originals, global content through partnerships with international studios, more than 1,500 Bollywood and regional language movies and stream over 35 live TV channels. "Voot is the outcome of Viacom18's vision to create a future-ready digital business catering to the evolving digital entertainment needs of every Indian. It is with this focus and a content first approach that we have built Voot Select as a premium platform providing an enhanced viewing experience for our users," he said. Online content consumption in India has seen massive growth with data plans becoming more affordable. Data rates in India are among the cheapest globally. This has helped OTT players in the video and audio streaming space expand their foothold in the Indian market. They have introduced services at various price points to woo Indian users. KRH SR BAL

Voot Select is all set to take on Netflix, Hotstar and Prime Video

<ul><li>Big Boss has launched in its digital avatar on Voot.</li><li>Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> and <keyword id="6416838" type="PERSON" weightage="20" keywordseo="coindcx">CoinDCX</keyword> joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, <keyword id="9555198" type="UNKNOWN" weightage="20" keywordseo="MX-TakaTak">MX Takatak</keyword>, <keyword id="2875740" type="PERSON" weightage="20" keywordseo="Netmeds">Netmeds</keyword>, <keyword id="150626" type="COMPANY" weightage="20" keywordseo="HM">H&amp;M</keyword>, <keyword id="270570" type="COMPANY" weightage="20" keywordseo="Durex">Durex</keyword> and Lotus Herbal as sponsors.</li></ul>With screens turned from television to digital, Bigg Boss, in its digital avatar, unleashed a super storm of over-the-top celebration and entertainment with its opening episode. With its launch on Voot with 13 contestants, Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. The season premiere episode witnessed viewers tuning in from across India registering the highest numbers of subscriber tune-in for a Bigg Boss opening till date. After Swiggy and CoinDCX joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, MX Takatak, Netmeds, H&amp;M, Durex and Lotus Herbal as sponsors. Joining as Presenting Sponsor, Vimal Elaichi is recognized as a brand to champion pioneering ideas with a strong youth appeal. Vimal Elaichi will leverage Bigg Boss’ fandom to connect and interact with viewers through highly engaging IPs like Video Vichaar and Extraa Masala giving the brand widespread exposure throughout the reality series. While Video Vichaar will enable viewers to share thoughts and opinions around daily developments within the house, Extraa Masala is a successful content around content IP that traditionally attracts hordes of Asli Fans who can’t keep away from the Bigg Boss phenomena. MX Takatak is a recognized brand in the short video format domain and in capacity as Social Media Partner, MX Takatak will deepen synergies with the show and its audience. MX Takatak will foster and drive growth for the Bigg Boss OTT x Voot community on its platform. As Style Partner, internationally loved fashion brand, H&amp;M will spruce up with style quotient on the show. A host of distinctive partners will seamlessly integrate with the daily storyline thus becoming an essential aspect of the overall storytelling. Additionally, Netmeds joins as Pharmacy Partner, Durex as <keyword id="11846994" type="UNKNOWN" weightage="20" keywordseo="special-partner">Special Partner</keyword> and Lotus Herbal as Beauty Partner will drive engagement through tasks and activities that both contestants and viewers will actively be involved in. Elaborating on the sponsorships, Gourav Rakshit, Chief Operating Officer, <keyword id="2947361" type="PERSON" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword>, said, “Bigg Boss has grown to become a celebrated proposition for brands to connect and engage with viewers. Given the multi-touchpoint offering, the interest the show generates is unlike any other. The diverse brands that have come onboard as sponsors, some of whom have joined the Bigg Boss family for the first time in this exciting edition, is testimony to popularity of Bigg Boss and the wide appeal of the Voot platform. We are excited to be working closely with them to create an ‘Over The Top experience’ for their audiences as well.” Speaking on associating with India’s largest reality phenomena, spokesperson at Vimal Elaichi said, “We are delighted to come on board as the presenting partner of Bigg Boss OTT- a new, pioneering idea for an OTT platform in India. Vimal has always associated with shows and IPs that have a large mass audience connect; testimony to that are our brand ambassadors Ajay Devgn and Shahrukh Khan! An innovative property like Bigg Boss OTT which is watched and loved by millions, fits in seamlessly with the same vision. We are very confident that this partnership will enjoy tremendous success.” On its premiere association with Voot for Bigg Boss OTT, Janhavi Parikh, Business Head - MX TakaTak said, “With this exciting partnership, we bring reality television to short video as well! Bigg Boss OTT shows the real side of celebrities to its viewers while MX TakaTak offers a great platform and encourages users, creators, digital enthusiasts to showcase their real talent across different genres. The natural content synergies that both platforms drive make it a win-win for us and we believe this will make for a great content fit for our users.” With the entertainment phenomenon’s tremendous popularity and reach, the sponsorships aim to provide brands with an opportunity to engage and collaborate through various touchpoints throughout the digital season. With prominence through ad spots, task integrations, special zones and other interactive and innovative branding opportunities, Bigg Boss OTT is all set to further give impetus to the brands to enhance their visibility and influence consumers.

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

<ul><li>Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. </li><li><keyword id="8612979" type="UNKNOWN" weightage="100" keywordseo="voot-select">Voot Select</keyword> is the second subscription based streaming service from Viacom18 and will soon launch in India.</li></ul>Viacom18 will soon launch its second subscription-based streaming offering called ‘Voot Select’. Set to soon go live on Voot, the all new premium service, Voot Select will give users access to diverse multi genre marquee content experiences. The new business vertical under Viacom18 Digital Ventures will be helmed by Ferzad Palia, Head – Youth, Music &amp; English. Voot Select will be in addition to his existing responsibilities. Voot Select is the dawn of a new era in the story of Voot. The logo intends to reflect its commitment to providing exclusive content and quality entertainment for subscribers. Minimal, premium, and contemporary -- this wordmark distinguishes itself from the mother brand through its form, while being intimately connected with the core brand ethos through subtle gradients and rounded edges. It is a visual translation of the brand proposition to provide the best digital content for a discerning audience. Speaking about adding further scale to the digital business, <keyword id="1118047" type="PERSON" weightage="20" keywordseo="Sudhanshu-Vats">Sudhanshu Vats</keyword>, Group CEO &amp; MD, Viacom18 said “The video on demand market is the fastest growing segment in the media and entertainment sector today. Subscription-led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select. The new premium offering will bring more bespoke content to our always-on viewers.” Speaking on the same Gourav Rakshit, COO at Viacom18 Digital Ventures said, “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select, once live, will see many untapped genres being made available for our users to experience and enjoy.” Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India.

Viacom18 to launch a new subscription streaming service — Voot Select

Parents seeking to get their daughters married are no more interested in IT engineers. Earlier techies were a ‘prized catch’ in the marriage market, thanks to their job security, fat paychecks and potential to settle abroad. Of late the sector is going through a lot of turbulence with job instability. Not just rampant layoffs, <keyword id="6354862" type="PERSON" weightage="20" keywordseo="Trump">Trump</keyword>’s strict policies on immigration has shut the door for future NRIs and most importantly automation would eat up a lot of jobs have affected the marital status of lot of budding techies. "We have also simultaneously seen that the number of women looking for life partners in the US has been declining rapidly, especially since November," Gourav Rakshit, CEO of <keyword id="40561" type="ENTERTAINMENT" weightage="20" keywordseo="shaadi">Shaadi</keyword>.-com, one of India's biggest matrimonial websites told <keyword id="6474066" type="COMPANY" weightage="20" keywordseo="economic-times">Economic Times</keyword>. Indian women are more likely to relocate after marriage, which is why prospective grooms have been hit harder by the change in perception about IT. At Shaadi.com, about 7% of women are looking for prospective spouses in the US. The number has been on a steady decline because of a broader trend, Rakshit told ET. Opportunities in India have been growing consistently and women today are more hesitant to disrupt their careers and lives to settle abroad. "However, we have seen a sharper decline in November (11%) and February (15%)," he said. Rohan Mathur, senior vice-president at <keyword id="1518942" type="UNKNOWN" weightage="20" keywordseo="Jeevansathi">Jeevansathi</keyword>.com, told ET that US-based prospects, there's a marginal dip of about 2% in interest (for marriage) received in recent months. "But it's not a sharp drop as one might have expected considering the talk over IT job cuts.”

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Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week

BI India Partner

Bigg Boss Season 13 records its highest viewership ever, indicating Indians still haven't gotten enough of the show

BI India Partner

Voot Select's Gourav Rakshit shares its content plan and vision to become the top India premium OTT player

Business Insider India

Voot Select envisions to be the leader of the Indian premium OTT space by FY21

Karuna Sharma

Viacom18 launches its first subscription play, VOOT Kids

BI India Partner

Voot Select is all set to take on Netflix, Hotstar and Prime Video

PTI

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

BI India Partner

Viacom18 to launch a new subscription streaming service — Voot Select

BI India Partner

Techies are no longer sought after in Indian marriage market

BI India Bureau

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