You Searched For "Google ad spend" and got 20 results
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3 mins read
Google, Facebook and their story behind controlling 60% of India’s digital ads
Companies like Walmart have already roped in Indian firms and have started to spend ma…
3 mins read
The holidays are looking like a happy time for digital ads - and for Google, Amazon, and even Facebook
While advertisers continue to invest in Google, they are shifting some of their dollars, Sebastian …
Troy Wolverton
2 mins read
Google and Twitter are primed to rally as economic reopening boosts online ad spending, Bank of America says
Global ad spending will grow 22% in 2021 to $411 billion and fuel the tech giants' next rally, the …
Ben Winck
3 mins read
Amazon is pumping money into Google to promote Prime Day, and it could be a brilliant way to also boost Amazon's own ad business
The Google ads often link to Amazon's product detail pages, where consumers read reviews and add it…
Lauren Johnson
1 min read
Google Wants Advertisers To Spend All Their Money Online, But Most Of Its Own Ad Budget Goes To TV
In fact, according to Kantar Media, Google spent about 78% of its $569 million U.S. ad budget on te…
Aaron Taube
2 mins read
Facebook and Google are the reason UK TV ad spending just flew past a record $7 billion
Lindsey Clay, chief executive of Thinkbox said in a press release sent to Business Insider: "TV adv…
Will Heilpern,Will Heilpern
3 mins read
Amazon is gobbling up 'significantly' more Google ads than ever during the holiday season - and it reveals a change in the e-commerce giant's strategy
Amazon does offer a similar ad format to Google Shopping ads called sponsored product ads that are …
Lauren Johnson
2 mins read
Google and Facebook will be big winners if casinos 'scorch the earth' on marketing after the federal ban on sports betting was overturned
Even better for Facebook, the social-media giant could tap into the sports betting business. Facebo…
Jacob Sonenshine
2 mins read
IPG CEO on YouTube advertiser boycott: 'The best way to fix it is to hold them economically accountable'
Earlier this week, Havas Group UK chief executive and country manager Paul Frampton announced last …
Julien Rath
2 mins read
Online Retailers Are Devoting Hundreds Of Millions To A Google Product That Hurts Amazon
Major retailers like eBay, Macy's and Walmart have embraced PLAs with gusto. But there has been one…
Jim Edwards
4 mins read
Google is copying two features advertisers love about Facebook
Let's say you've built an adventure game. With Universal App Campaigns, you have unparalleled reach…
Lara O'Reilly
1 min read
CHART: Google Raked In The Ad Dollars When It Went After Amazon Last Year
“When Google announced their new enhanced shopping experience and the intent to transition shopping…
Jim Edwards
2 mins read
The 10 things in advertising you need to know today
6. The ANA is urging the seven biggest ad platforms to open themselves to independent auditing. The…
Julien Rath
5 mins read
One of Google's biggest spenders says there's a hole in Amazon's ad business
Pricing is what's driven a lot of the growth over the past year. It's gotten a lot more competitive…
Lauren Johnson
3 mins read
One of Google's most important weapons against Amazon is working - but there's a catch
The conundrum for Google: Advertisers have a fixed amount they're willing to spend across all types…
2 mins read
One of Google's biggest advertisers is pulling spending on the ad giant even as it quietly hired a Google exec to market one of its biggest brands
Performance marketing, which advertisers use to measure direct results such as clicks and sales con…
Tanya Dua
4 mins read
Facebook is pouring millions into TV and outspending Amazon and Google in the race to dominate voice-activated devices - but it may not be able to hold its ad-spending lead much longer
According to data from TV analytics vendor iSpot.tv, the three companies spent $427 million on TV a…