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<ul><li><keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> is reportedly in talks to invest $300 million in grocery delivery startup <keyword id="2466939" type="PERSON" weightage="20" keywordseo="Grofers">Grofers</keyword>, a company it was once planning to acquire.</li><li>Zomato had recently announced its $1.1 billion initial public offering plan, in which it had mentioned that it has kept the door open for future investments.</li><li>However, the $5.4 billion company is not a new player in the grocery segment.</li></ul>IPO-bound foodtech unicorn Zomato had a short-lived stint in grocery retail in 2020, but it looks like the Deepinder Goyal-led startup still has one eye on the sector. According to an <a href="https://economictimes.indiatimes.com/tech/startups/ettech-exclusive-zomato-may-invest-100-million-in-grofers-as-e-grocer-shelves-us-ipo-plan/articleshow/82441477.cms">ET report,</a> Zomato is in talks to invest $300 million in grocery delivery startup Grofers, a company it was once planning to <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/zomato-may-buy-grofers-in-an-all-stock-deal-valuing-e-grocer-at-750m/articleshow/75133519.cms?from=mdr">acquire</a>. Zomato had recently announced its $1.1 billion initial public offering plan, in which it had mentioned that it has kept the door open for future investments. “We will from time to time continue to seek attractive inorganic opportunities that we believe will fit well with our strategic business objectives and growth strategies,” said the company in its Draft Red Herring Prospectus (DRHP). As per the ET report, Zomato is exploring a comeback in the grocery sector, through a subsidiary, instead of going all in by itself. And it makes sense, as the margins in the grocery sector are low. According to brokerage firm CLSA’s report, “Groceries in the country are distributed largely through Kirana or mom-and-pop brick -and-mortar stores, where overall supply chain margin varies from 14-20%, of which the distributor books 4-6% and the retailer makes 8-14%. Given the tight margins available, prospects for profitable operations for an aggregator are low.” However, the $5.4 billion company is not a new player in the grocery segment. During the COVID-19 pandemic, Zomato had announced that it would let users order groceries through its app. “Grocery delivery has always been on our long term radar since it fits into our vision of ‘better food for more people’. Given the current need of our customers, we quickly sprung into action to serve,” Zomato’s chief operating officer Mohit Sardana had said then. As per the CLSA report, between April to September 2020, Zomato delivered 1.1 million grocery orders, consisting of 7.8 million products. Zomato also runs a business-to-business subsidiary company called Hyperpure, through which it supplies ingredients like vegetables and fruits, poultry, groceries, meats, seafood, dairy, beverages, and eco-friendly packaging materials to restaurants. And one of the reasons behind investing in Grofers could be to secure a strong foothold for the Hyperpure business, which currently sees tough competition. “The Hyperpure business model rests on creating an entire supply ecosystem to restaurants. There are several large, well-funded startups trying to create the last mile supply ecosystem like Udaan, Instamart etc,” said a report by Ambit financial. Its rival Swiggy has already established itself in the grocery segment, as well as its hyperlocal delivery service Swiggy Genie. Zomato could also be taking a leaf out of its successful counterpart in Southeast Asia, Grab, which is also headed for a market debut. Grab has created an entire ecosystem of deliveries – food and grocery. Meanwhile, Grofers has <a href="https://economictimes.indiatimes.com/tech/startups/ettech-exclusive-zomato-may-invest-100-million-in-grofers-as-e-grocer-shelves-us-ipo-plan/articleshow/82441477.cms">reportedly</a> backed out of its plan to list in the US through a special purpose acquisition company. Grofers, which finds competition from Mukesh Ambani-led JioMart, Tata-backed BigBasket and global e-commerce giant Amazon, has been on the lookout for funds and has also been in talks with Japanese investment giant SoftBank. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/zomato-ipo-the-food-delivery-unicorn-has-filed-drhp-for-a-1-1-billion-initial-public-offering/articleshow/82286611.cms">Zomato reveals its much-awaited IPO plan and it’s worth $1.1 billion</a>

Here’s why Zomato is reportedly cutting a $300 million cheque for Grofers

After gadgets, fashion and home appliances, it’s time to buy groceries online as <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> is planning to redefine on-demand delivery. While requirement of all other products can be managed if delivery is delayed, grocery, being an essential daily-need product category, its delivery always needs to be on-time. And to ensure this, Amazon’s new ‘Kirana Now’ programme will deliver orders from small neighbourhood stores to your door step in two to four hours. 
 Instead of building warehouses, delivery-based models are asset-light by default, making it easier to scale up in an industry that traditionally has high financial entry barriers, according to the Economic Times. Amazon may start deliveries from kirana stores in select areas of <keyword id="6354321" type="CITY" weightage="60" keywordseo="Bengaluru">Bengaluru</keyword> for customers who submit orders on their mobile phones. 
 Just like Amazon, yet another <keyword id="1640900" type="UNKNOWN" weightage="60" keywordseo="Online-grocery">online grocery</keyword> store in Bengaluru, <keyword id="2690396" type="UNKNOWN" weightage="60" keywordseo="ZopNow">ZopNow</keyword> has also shifted its focus from owning warehouses to delivering for HyperCity stores. ZopNow has spent over a million dollars to set up each warehouse, while $15,000 to $20,000 are required to start delivery operations in a city. Market watchers are of the opinion that the time is ripe enough to invest in delivery based services. "From a company perspective, this is much more capital efficient," Mukesh Singh, co-founder of ZopNow has told the ET. 
 <keyword id="2047523" type="UNKNOWN" weightage="60" keywordseo="LocalBanya">LocalBanya</keyword>, an <keyword id="2789983" type="UNKNOWN" weightage="60" keywordseo="online-store-operative">online store operative</keyword> in Pune, Mumbai and Hyderabad, too does over 1,000 orders a day and plans to launch delivery services in 12 cities this year. "Over the last 15 years, modern trade and other unorganised players have pumped in 90% of their investment into first-mile supply chain and inventory-based warehouses, whereas nobody had really been able to crack the last-mile distribution and delivery to the customer. Instead of competing, we'd rather partner with them and focus on innovating in the areas that need attention in the industry," said Karan Mehrotra, co-founder and CEO of LocalBanya told ET. 
 While the inventory based models take years to get established, this market place model however just takes around 3 months. On demand delivery startup, <keyword id="2789985" type="UNKNOWN" weightage="60" keywordseo="Gofers">Gofers</keyword>, which had raised Rs 63 crores from Tiger Global last month, had already grown well in Delhi NCR, Mumbai and Bengaluru. 
 
(Image : Reuters)

Amazon knows that when delivering groceries, time is of essence in the Indian market

<ul class="summary-list"><li>Graham Chase Robinson continued on the witness stand in her $12 million gender discrimination against <a target="_blank" href="https://www.insider.com/robert-de-niro-trial-testimony-call-assistant-grandmother-funeral-2023-10">Robert De Niro</a>.</li><li>She and a co-worker could be heard comparing notes on De Niro's current and former partners in secret audio she took.</li></ul>It seems there wasn't a woman in Robert De Niro's orbit that his former executive assistant didn't spar with.Graham Chase Robinson, continued on the witness stand Monday in her $12 million gender discrimination and retaliation claim against the two-time Oscar-winning actor and his company Canal Productions in Manhattan federal court, detailing her feuds with his ex-wife, Grace Hightower, his current girlfriend, <a target="_blank" href="https://www.insider.com/robert-deniro-assistant-gender-discrimination-trial-tiffany-chen-2023-11">Tiffany Chen</a>, and his business partner, Jane Rosenthal, CEO of Tribeca Enterprises.Robinson, who worked for De Niro from 2008 to 2019, claims that <a target="_blank" href="https://www.insider.com/robert-de-niro-testifies-trial-uber-martini-nobu-2023-10">De Niro</a> verbally abused her, relegated her to "stereotypical duties like housework" and paid her less than male employees because she was a single career woman who didn't have a family to support. De Niro has denied the allegations, calling them "all nonsense."De Niro hit back with a countersuit against the former executive assistant claiming she stole five million frequent flyer miles from him and racked up thousands of dollars on unauthorized taxi fares, pricey restaurants, and gourmet groceries on his company's American Express Gold card. The "Cape Fear" actor also said she spent her days binging Netflix while she claimed to be overworked. In court documents, Robinson <a target="_blank" href="https://www.nytimes.com/article/robert-de-niro-trial-gender-discrimination.html">denied these allegations</a>, The New York Times reported.The jury in this trial will decide on both suits at the same time, and the jurors have already heard an <a target="_blank" href="https://www.insider.com/robert-deniro-trial-staffers-air-dirty-laundry-2023-11">airing of dirty laundry</a> in the case.In secret audio recordings played in court made by Robinson, she and a co-worker could be heard comparing notes on De Niro's current and former love interests."Who do you think is worse Grace or Tiffany?" Robinson asks the actor's accountant, Michael Tasch."Tiffany," he responds. "She's a fucking psychopath. I figured her out in about two minutes. She thought she was Mrs. De Niro from the beginning. Every time she gets off the phone with him, she's mad at him."The ex-wife doesn't fare much better in employee ranking.In the recording, Robinson referred to Hightower as "fucking nuts" and "the devil you knew" who would "bully" her and stare her down.Robinson already testified last Friday that she clashed instantly with Chen, an actor and martial arts expert who moved in with De Niro in the fall of 2018.Robinson said that she believed that Chen was jealous of her relationship with the "Raging Bull" actor and wanted her out of the couple's lives.When Chen complained she was getting sick from a mold problem in the actor's Upper Eastside townhouse, lawyers for De Niro aim to show that Robinson dragged her heels on mitigating the health problem. Instead of fulfilling her obligation to her employer's girlfriend, she can be heard on recordings played in court calling Chen a "sociopath" who suffered from Munchausen syndrome — a psychological condition in which the afflicted person fabricates the ailment.Tribeca boss Rosenthal, De Niro's business partner, was also the target of Robinson's ire.The ambitious assistant hoped to leverage her position as the actor's high-paid gofer into a career in film development and producing, but she thought Rosenthal was holding her back.De Niro's lawyers showed the jury a list that enumerated all of the slights she suffered from Rosenthal.Her gripes range from not being acknowledged in Tribeca productions she assisted with to vague statements, like "Vendetta against me" and "Picks on me."Robinson testified on Friday that she had heard De Niro refer to Rosenthal as a "bitch" and "cunt."The executive assistant, who enjoyed lavish perks like, free air travel, $15,000 Christmas bonuses, and a Rolex watch — compliments of De Niro — on her birthday, must also defend herself from the "Taxi Driver" actor's countersuit claiming she stole from him and breached her fiduciary duty to his company.Lawyers for De Niro on Monday sought to show that Robinson used her company benefits for her personal gain, including flying to London on the actor's dime so she could pitch her own film project to a producer there.Her testimony is expected to continue on Tuesday.

De Niro's former assistant's secret recordings comparing the actor's current and former partners played in court

<a href="https://www.businessinsider.com/talent-insider"></a><div type="image" title="Businessmen teamwork meeting" height="4156" width="5541" msid="94230166" hostid="261" sizebytes="682972"></div><ul class="summary-list"><li>In the early days of a venture, entrepreneurs are often a one-person show.</li><li>But they eventually need to shift from the business-opening stage to the hiring and leading phase.</li><li>Here, experts and Grubhub founder Mike Evans share how founders can tackle the challenge.</li></ul>In the early days of a venture, entrepreneurs and small-business owners are a one-person show. They're the company's lead salesperson, marketer, finance director, and head of product — not to mention gofer in chief, fetching coffees and doing lunch runs. But once the business gets off the ground, there comes a point when founders need to transition from starting the business to hiring employees and leading the team. The shift might not come naturally and is often one of the hardest for entrepreneurs and small-business owners to make, according to Caroline Daniels, a professor of entrepreneurship at Babson College."You have to move from a singular perspective to multiple perspectives and from actor to teacher," she said. "And you need to recognize that your direction going forward — and your company's ultimate success — is going to be predicated on how well you manage that change."Insider spoke with three experts, including Grubhub founder Mike Evans, about how founders and small-business owners could make the transition smoother. <h2>Be strategic about your first hires</h2>Evans <a href="https://www.businessinsider.com/grubhubs-ceo-on-the-shock-of-outgrowing-three-offices-in-a-few-short-years-2012-2">founded Grubhub</a>, an online food-delivery platform, from a Chicago apartment in 2002 when he was 26 years old. For the first couple of years, he did everything himself, but as the business grew, he realized he needed help.<div type="image" title="Mike Evans, founder of Grubhub" height="3018" width="4024" msid="94230169" hostid="261" sizebytes="1142170"></div>His first few hires fell into two categories. "First, I wanted to hire people who were good at things that I was clearly not good at," said Evans, whose memoir, "<a href="https://mikeevans.com/hangry-intro/">Hangry: A Startup Journey</a>," will be published later this year. "For me, that was sales. I needed expertise and someone who could do it better."The second category was people who could take on the chores and tasks that he hated doing. "The problem with those things is that you either avoid them and they don't get done, or you do them and they're demotivating, so you end up spending less time on the business."Before Grubhub ventured into online ordering, it was a platform for takeout menus. Evans had to physically collect the menus, scan and crop them, and then upload them to the internet. It was a tedious process.So he hired Jack Kent, a young graphic designer who was scooping ice cream at the time, to do the job. Kent was untested, but Evans saw potential. "With startups, you don't have the funds to hire very experienced people," he said. "They have to learn on the job, and some people really surprise you."A few years later, Kent was promoted to the head creative for the <a href="https://www.youtube.com/watch?v=qg4-QagGOYw">company's first Super Bowl ad</a>. "It's gratifying to see people learn and thrive," Evans said. "It's good for them and it's good for the business."<h2>Learn to let go</h2>About eight years into running Grubhub, Evans learned a hard lesson about the importance of trusting his employees. One day, Evans, who has a background in software, made the executive decision at 2 a.m. to change key lines of Grubhub's code related to suggested tips — much to the chagrin of his development team.The next day, the company's head developer promptly removed Evans' access to write code. Evans realizes in retrospect his actions undermined the team's ability to do its job. "The company was growing and at a point where having the founder write software for the business wasn't the best thing for the business," he said. "I realized I needed to take a step away from tinkering with everything and let people do their jobs without my interference." Experts say letting go of control can be a challenge for founders, who are often deeply invested in their businesses. "You have to relinquish control over parts of your business — which you probably think of as your baby — to outsiders and that's hard," Laura Lemon, an assistant professor at the University of Alabama who studies employee engagement, said.<div type="image" title="Laura L. Lemon an assistant professor The University of Alabama" height="5472" width="3648" msid="94230170" hostid="261" sizebytes="389026"></div>But you must understand that while it might not be easy, it's important for your employees — and for your health, Lemon said. No one wants to <a href="https://www.businessinsider.com/how-micromanagers-destroy-your-business-2014-7">work for a micromanager</a>, after all. And you don't want to burn yourself out by insisting you have a hand in everything. Delegate for the results you want, but don't prescribe them, Lemon added. "You have to trust and empower the people you've hired to do the work you've hired them to do," she said.<h2>Tell stories to inspire your new employees</h2><a href="https://www.hbs.edu/ris/Publication%20Files/18-047_b0074a64-5428-479b-8c83-16f2a0e97eb6.pdf">Research</a> has found that entrepreneurs and founders are an intensely driven and hardworking lot. While their single-mindedness can be beneficial for building businesses, it can also come at a cost, Daniels of Babson said. "Most entrepreneurs have been told 50 times that what they're doing won't work or won't be successful," she added. "When they're able to make it work, that builds confidence — but also a lot of dangerous hubris."Humility is key. Don't assume that others will be as focused and passionate as you; instead, tell them with stories that communicate your values and beliefs, Daniels said. Talk about why you started the company and what you hope to achieve — with their help, of course. "You know why you're building the company, but other people don't," she said. "You need to give people a reason why they're there."Explain the problem you hope to solve, experts say. Cultivate buy-in by using "we" pronouns and demonstrating the power of teamwork. Paint a compelling picture of the future.Daniels said: "Your goal is to get others just as excited about the vision and invested in the success of the company as you are. "The message should be: We're in this together."

The transition from starting a business to managing a team is a perpetual challenge for new entrepreneurs. Here's how to make it smoother.

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul class="summary-list"><li>In a year filled with dull movies, Quentin Tarantino's "Once Upon a Time... in Hollywood" will finally give moviegoers a jolt of originality.</li><li>Tarantino's ninth movie is unlike his previous work as it sticks to one narrative and particularly two characters, TV star Rick Dalton (Leonardo DiCaprio) and his stuntman Cliff Booth (Brad Pitt).</li><li>Both actors give great performances, but it's DiCaprio who shines, proving he's one of the best actors of his generation.</li><li><a href="https://www.businessinsider.com/">Visit Business Insider's homepage for more stories.</a></li></ul>&#xa0;Quentin Tarantino's ninth movie, "Once Upon a Time... in Hollywood" (opening in theaters Friday), is unlike most of the acclaimed director's work. There are no chapters, it sticks to one timeline (for the most part), and Samuel L. Jackson doesn't show up.But one thing in the movie that's a connective tissue to all his work is Tarantino's obsession with all things Hollywood. Whether it's movies, TV, or music, it's that drive to celebrate these things that makes his storytelling so unique and motivates us to continue to go see his films.Much has been made about the fact that "Once Upon a Time… in Hollywood" is centered around the murder of actress Sharon Tate at the hands of the Manson Family in the summer of 1969. And though that infamous moment in history is certainly one part of the movie, the film's heart and soul is the relationship between TV star Rick Dalton (Leonardo DiCaprio) and his stuntman Cliff Booth (Brad Pitt) as they navigate their crumbling careers.When we meet the two in the movie, Dalton's days of being a star have faded as his popular TV Western show "Bounty Law" is done and he's been relegated to getting paychecks by doing guest spots as the bad guy (or "heel") on other shows. Every once in a while, Dalton is able to get Booth some work doing stunts on a show, but for the most part, he's become Dalton's gofer. And to rub salt in the wounds, Dalton's agent (played by Al Pacino) is trying to convince him to do movies in Italy.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>The pair are juxtaposed with Sharon Tate (played by Margot Robbie). A rising star, she's married to in-demand filmmaker Roman Polanski and stars in the hit movie, "The Wrecking Crew." Tate and Dalton actually are neighbors in the Hollywood Hills, but in a town where top billing is everything, Tate's house is built above Dalton's. So though the end of Tate's driveway lines up with Dalton's house, it's a steep incline to her home. That's just one example Tarantino uses to show Tate's star is shining bright as Dalton's is fading. The latter is always the more fascinating, and that's what Tarantino hones in on.It's rare that Tarantino is so laser focused on a character. Whether it's something with the character, or how DiCaprio plays him, much of the movie is Tarantino delving into the complexities (often darkly comedic) of Dalton.It gives DiCaprio the chance to do work that is some of his best ever.Like in "Django Unchained," DiCaprio revels in Tarantino's world. The way he moves, the way he talks (he gives Dalton a slight stutter when he's not on camera acting), is all done in a way that makes you think DiCaprio wouldn't want to do anything else in the world than be in these scenes right now.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>One of the moments in the movie that shows off DiCaprio's acting greatness is a scene when Dalton messes up a scene for a TV Western he's doing a guest spot for. We cut to Dalton back in his trailer where he completely loses it. He trashes the trailer, looks in the mirror, and talks down to himself. It's a mixture of self-motivation and self-psychoanalysis done all in one take. We come back to Dalton on set for a new scene and watch as he dominates it. DiCaprio shows a wave of emotions in this sequence of the movie that is incredible to witness. And it's thanks to Tarantino giving the scenes a length that really makes you feel what Dalton is going through.Read more: <a href="https://www.businessinsider.com/once-upon-a-time-in-hollywood-has-end-credit-scene-2019-7">Quentin Tarantino's "Once Upon a Time... in Hollywood" has added an end credit scene since its premiere</a>"Once Upon a Time... in Hollywood" runs almost three hours, and a big reason is Tarantino really wants you to get sucked into these characters. By the end, you feel the bond Dalton and Booth have.The long running time also gives others in the movie time to shine, both in front and behind the camera. Pitt has his moments, especially in the ending (Robbie is very much a wallflower in the movie). Cinematographer Robert Richardson once again does an incredible job bringing Tarantino's vision to the screen. Damian Lewis (of "Billions" fame) gives an incredible impression of Steve McQueen. And the production design by Barbara Ling is top notch.This movie marks Tarantino's first time working with a big Hollywood studio. All his previous movies were released by Harvey Weinstein-owned Miramax or The Weinstein Company. After the numerous claims of sexual misconduct against Weinstein, Sony bought "Once Upon a Time... in Hollywood.""Quentin was an ambition of mine because he was one of the few great living directors that I hadn't yet worked with," chairman of Sony Pictures Entertainment's Motion Picture Group, Tom Rothman, <a href="https://www.businessinsider.com/tom-rothman-interview-quentin-tarantino-movie-sony-success-2019-7">told Business Insider</a>.And he certainly jumped on the right Tarantino project.In a year when we've been given mostly safe movies that don't have any substance or take any chances, "Once Upon a Time..." finally gives us something that has meat on the bone.&#xa0;&#xa0;<div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/tobey-maguires-spider-man-classic-sam-raimi-spiderman-marvel-2019-7">Tobey Maguire's 'Spider-Man' is a classic, even though it's one of the more under-appreciated superhero films</a></h3> <div> </div> </div>

Leonardo DiCaprio gives one of the best performances of his career in Quentin Tarantino's 'Once Upon a Time… in Hollywood'

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">A&amp;ERyan, a participant in the A&amp;E documentary show "60 Days In."</div></div></div>In jail, violence is always around the corner.Inmates strategically use fights to settle disputes and climb the political ladder. And if inexperienced inmates can't adapt to their dangerous surroundings, they'll live in constant fear of another beating.That's what one participant on the A&amp;E documentary show "60 Days In" learned during his stay at Clark County Jail in Jeffersonville, Indiana. The show follows eight volunteers who go undercover as inmates to expose problems within the system.One of the volunteers, Ryan, observed that a strict social hierarchy governed his pod of inmates. Fights broke out between members of different social groups over virtually any perceived slight - from spreading gossip or talking too loudly at night to reneging on a deal to trade hash browns. Ryan, who did not use his last name on the show, further explained what purpose violence serves behind bars:"One thing the public doesn't know about is that in jail, violence is almost necessary. It's a way that that society, if you will, keeps peace. It's instilling fear. It's something along the lines of a political party, and violence is almost like the campaign platform they run upon. It keeps everything in check if anyone steps out of line."In some cases, clique leaders even arranged the fights as calculated moves to address the shifting dynamics of the pod."If there is a white guy that happens to be in disagreement with a Hispanic guy or a black guy, instead of those guys fighting, which could potentially cause a race riot to just break out, some other people would fight," Ryan told Business Insider. "A black guy will fight the black guy or a white guy would fight the white guy to prevent a lot of stuff from going down."<div class="KonaFilter image-container display-table center"><div><div class="image on-image">A&amp;ETwo Clark County Jail inmates in a confrontation in an episode of "60 Days In."</div></div></div>Those higher on the ladder constantly test new inmates, according to Ryan. A new inmate can gain trust by performing "gofer" tasks, like obtaining information from corrections officers or collecting debts from other inmates, usually in the form of food or commissary money.Inmates are sometimes asked to leave secret notes for officers or other inmates, a practice known as "flying a kite." If they're caught by members of a different social group, however the consequences can be severe."There are internal groups that become judge, jury, and executioner all rolled into one," Ryan said. "You're judged by a jury of your peers, and violence is the sentence no matter what. It's never like, 'You owe me packs of ramen noodles.' That's nothing."Merely accepting the challenge of a fight is enough to earn the respect of other inmates, regardless of the outcome, Ryan explained. But refusing to participate is considered the ultimate act of cowardice among inmates. Failure to adapt to the jail's unwritten rules can be devastating to an inmate's chances of a relatively peaceful stint behind bars."If you don't pick up those rules, you become an example, and you're what they call 'bad business.' You're labeled as a b----, and you never live that down," Ryan explained. "If you are labeled anything negative, you stay like that until you prove otherwise. The burden of proof is inverted - it's on you to prove that you're not that person, and if you don't, you will remain that person."<div class="KonaFilter image-container display-table center"><div><div class="image on-image">ScreenshotA Clark County Jail inmate is escorted away after a fight in a scene from Season 1 of "60 Days In."</div></div></div>Ryan, an aspiring police officer and former Army Reserve medic, managed to avoid any physical confrontations during his two months at Clark County Jail. He said he surprised his fellow inmates with his experience in various martial arts, including jiu jitsu and aikido, and because of his small frame, became known as a "sleeper."Still, Ryan learned countless tips every inmate must internalize to stay afloat: Memorize the layout of every cell. Fight behind the bathroom curtain, so cameras can't capture the action. Use the heel of your palm to strike other inmates - guards can point to teeth marks on a closed fist as proof of involvement. In a pinch, a Bic pen makes "a very sturdy makeshift weapon.""You should never fear violence, though," Ryan said. "If you take that beating, you're more respected. So it's something people shouldn't be afraid of." The next episode of "60 Days In" airs Thursday on A&amp;E at 9:00 p.m. Eastern Time. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/how-to-get-hamilton-cancellation-tickets-2016-8">I waited in line for 9 hours to see 'Hamilton' - here's what it was like</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="FoZXBmNTE6Xy5Js8L8FMyDP9JyedJ6lt" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

An aspiring police officer who went undercover in a jail for 2 months describes why 'violence is almost necessary' behind bars

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Marisa Palmer, Business InsiderCliff Sims, author of "Team of Vipers"</div></div></div><ul class="summary-list"><li>Former Trump White House aide Cliff Sims talks with INSIDER about his new book, <a href="https://www.amazon.com/Team-Vipers-Extraordinary-Trump-White/dp/125022389X">"Team of Vipers: My 500 Extraordinary Days in the Trump White House."</a></li><li>Sims dishes on the back-biting among senior White House officials, and how he compromised his own morals in helping Trump create his "enemies list."</li><li>He's a passionate supporter of refugee issues, thinks the media relies too much on anonymous sourcing, and thinks "Russia is a farce."</li><li>"We couldn't collude with the office next door. You think we can collude with a foreign government? Give me a break," Sims tells INSIDER.</li></ul>Ex-Trump administration aide Cliff Sims' newly released book, <a href="https://www.amazon.com/Team-Vipers-Extraordinary-Trump-White/dp/125022389X">"Team of Vipers: My 500 Extraordinary Days in the Trump White House"</a> is arguably the most candid tell-all published by any former Trump White House alumnus to date.Sims was an Alabama-based journalist before joining Trump's presidential campaign in August 2016, a role he parlayed into a special assistant to the President position before later serving as the director of White House message strategy.In "Vipers," Sims dishes on the oft-told back-biting among senior Trump administration figures, and he doesn't let himself off the hook for the moments when his eagerness to serve the president led him to take shots at his colleagues. Most notably, Sims writes about helping Trump craft his so-called "enemies list," comprised of White House aides Sims believed were disloyal to the president. And while Sims takes issue with some of the president's stances - Trump's hardline position on refugees, among them - the staunchly conservative Sims remains proud to have served in the Trump White House. On the day of "Team of Vipers" release this past Tuesday, Sims sat down with INSIDER's <keyword id="6358883" type="UNKNOWN" weightage="100" keywordseo="politics">politics</keyword> editor Anthony Fisher for an extended interview. (Editor's Note: This interview has been edited for length and clarity.)INSIDER: Why did you decide to write about your experience in the White House?Cliff Sims: I wanted to write this because every book that I've seen about the Trump presidency to this point has been an anti-Trump view. Either just wanting to burn the place down and set him on fire or, you know, an unabashedly pro-Trump, kind of sycophantic book. It's the most talked about presidency in history and I want to tell you the truth about what's going on in there. INSIDER: So, on the spectrum of anti-Trump bashing or sycophancy, where would you put your book?Sims: Man, I haven't really thought about it in those terms. It's kind of good, bad, and ugly of [the Trump White House]. So I guess I would put it right in the middle. That's what I was shooting for.INSIDER: What were you most looking to expose from your time in the White House?Sims: I'm trying to help you understand the way that Trump ticks. How he approaches decision-making. Everything that guy says is newsworthy. You could fill volumes of books with the things that he's said, but every story in my book helps you understand it in a larger context. I had a unique vantage point of someone who had seen him operate up close and personal in various settings. Foreign leaders dealing with Congress, behind the scenes recording different things. I think I'm probably most critical of myself of anyone in the entire book. I just want to be the guy who was in the room who's willing to give it to you straight.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://www.gettyimages.com/license/632914812">Drew Angerer/Getty Images</a>President Donald Trump speaks on the phone with Russian President Vladimir Putin in the Oval Office of the White House, January 28, 2017 in Washington, DC. Also pictured, from left, White House Chief of Staff Reince Priebus, Vice President Mike Pence, Press Secretary Sean Spicer and National Security Advisor Michael Flynn. On Saturday, President Trump is making several phone calls with world leaders from Japan, Germany, Russia, France and Australia.</div></div></div>INSIDER: The title of the book is "Team of Vipers." Can you speak specifically about how you were a viper? Who in the White House did you hurt, and why?Sims: I paint a lot of scenes of the internal machinations of the staff-on-staff violence as I call it. You know, everybody's going after everybody. I participated in a lot of that and there were some people who I helped engineer their departure and then there were people who helped engineer mine. So it's kind of like what goes around comes around in that way.One of the scenes in the book that has gotten the most pickup is where the president's really frustrated because he's reading all these stories where unnamed White House officials are not just trashing a policy, they're trashing him personally. And he's like, "Who are these people that work for me?" So I ended up in the private study just off the Oval Office sitting with the President of the United States, basically making a list of people that I think are probably behind some of this stuff. As I looked back, [I realized] how lost in it all I had become. I didn't lie to the president. I didn't say anything I didn't think was untrue. I told what I thought was the truth about these people, but I didn't feel like there was anything honorable about stabbing my colleagues in the back to the president. INSIDER: Ultimately, do you regret what you did?Sims: I regret things like that. If I had to go do over again, I would have handled the situation differently where I'm sitting there with the president basically making an enemies list. I joke in the book that if this were a horror movie, this would have been the moment where you realized that the call is coming from inside the house.Read more: <a href="https://www.businessinsider.com/cliff-sims-struggled-reconcile-christian-beliefs-trumps-anti-refugee-stance-2019-1">Ex-White House aide Cliff Sims struggled to 'reconcile' Christian beliefs with Trump's anti-refugee stance</a>INSIDER: You wrote about struggling with your Christian faith and the Trump administration's position on refugees. Sims: It hits me very personally. We spent time in the Middle East working with Syrian refugees. So when we talk about that issue, I picture the faces of those kids and those moms and the people that I met over there. I saw firsthand what they're going through. I think the administration's stated policy goals on the refugee issue are good. We want to relocate these people to safe places as close to their homes as possible. We want to give special treatment to Christians or religious minorities who were persecuted in that part of the world. INSIDER: It's totally understandable to have sympathy for persecuted religious minorities. But does your concern extend to Muslim refugees?Sims: I would say 99% of the refugees that we worked with were Muslim refugees. The United States historically has been very explicit about persecuted religious minorities around the world. Even the State Department, the different ways they classify refugees, persecuted religious refugees are given favorable treatment. The first job of the president is to secure the safety of the American people. There are ways you can ensure safety while also being welcoming, or at least, helping them there [in the Middle East]. I think that makes a lot more sense because a lot of refugees I've interacted with, they don't want to be Americans. They love their culture, the way that we love our culture. They love their life, they want to speak their language.INSIDER: So, you were an anchor on <a href="https://www.facebook.com/trumptvofficial/">Trump TV</a> for a hot second. There was a lot of speculation that the president thought he was going to lose in 2016, and Trump TV was going to be his next big media gambit.Sims: Man, I almost forgot about that. We were sitting around the war room in Trump Tower and somebody said, "We've got this giant online following, what if we just did our own show and the people will eat it up." So we just kind of started doing it. Next thing you know, we start getting all these media requests coming in asking if this was what Trump's going to do after he loses the election. It really wasn't. It was really just a handful of us idiots sitting around the war room deciding that we wanted to do it. <div class="KonaFilter image-container display-table"><div><div class="image on-image">REUTERS/Jonathan ErnstRiot police protect members of the Ku Klux Klan from counter-protesters as they arrive to rally in support of Confederate monuments in Charlottesville, Virginia, U.S. July 8, 2017.</div></div></div>Read more: <a href="https://www.businessinsider.com/cliff-sims-bannon-thrilled-with-trump-charlottesville-response-2019-1">Bannon was 'thrilled' with Trump's Charlottesville response as staff panicked, ex-Trump aide Cliff Sims says in new book</a>INSIDER: I want to talk a little bit about the White House's reaction to the neo-Nazi murder of a protester in Charlottesville in 2017. You wrote that a lot of White House staffers were not happy with the president's response. How did you personally feel at the time?Sims: I was really conflicted, because I think that we have completely lost nuance in the public discourse at this point. When Trump says something like, "There's good people on both sides," it's a very provocative thing. For me, what I heard him say was, "There are good people who say we shouldn't have monuments to slavery." There are also people who say, "I think we should keep those monuments because I don't agree with slavery and I think racism is evil, but that's part of our history. And we should remember even the bad parts of our history, whichever side you're on, you can be a good person."So if you like Donald Trump, you're hearing him say that. He's not very nuanced, but there is a nuanced argument there. If you think he's a racist, you think he just said that there are good white supremacists out there. I give him the benefit of the doubt, having spent time with him one-on-one. I have absolutely no reason to believe that Donald Trump has a racist bone in his body.Our country, for generations, has been dealing with the consequences of slavery and segregation. And the president has a unique platform, a giant bully pulpit to be someone who brings racial reconciliation and healing. That is a part of the job that I think that the president could do better at.One of the great mischaracterizations of Trump is that he's a terrible boss, yelling at everyone and "you're fired." That he's just going crazy the whole time. I actually had a great experience working for the guy. One of the scenes in the book I liked most is when the Congressional Black Caucus comes in to meet with him and they are loaded up to really give it to him. And they get in the room with him and the door closes and they find out the same thing everybody else does, which is you just can't be in the room with the guy and not end up liking him. He's a great host. He's having a good time. He's fun. <div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.gettyimages.com/detail/news-photo/president-donald-trump-talks-to-reporters-as-he-departs-the-news-photo/969750322">Chip Somodevilla/Getty Images</a>President Donald Trump talks to reporters as he departs the White House June 8, 2018 in Washington, DC. Trump is traveling to Canada to attend the G7 summit before heading to Singapore on Saturday for a planned US-North Korea summit.</div></div></div>INSIDER: In the book, you seem to be riding the fence when it comes to media coverage. On the one hand you concede it's dangerous for Trump to refer to the media as "enemies of the people." But you also clearly think that there's a preponderance of misreported pieces on Trump, and that that's evidence of an unhealthy bias. What do you think the press gets right about the president and what do you think they've gotten the most wrong?Sims: I do have some discomfort with that particular phrase "enemy of the people" because of the historical connotation, the ways that has been used in the past. I have no idea if Donald Trump is aware of the historical connotation or if he's just shooting from the hip. The fake <keyword id="6355005" type="UNKNOWN" weightage="60" keywordseo="news">news</keyword> thing doesn't bother me as much. And the reason is because I've seen reports on tons of meetings that I was in that were just bull crap. The things I think the media gets right about Donald Trump, they're correct in saying that there is a relatively chaotic environment [in the White House]. What they get wrong is how that manifests itself. It's not a universally bad thing is that there's a kind of this creative chaos going on.My biggest beef with the media is an overreliance on anonymous sources. It's really frustrating and I don't think it's fair as a reader. I'm reading these stories and I'm like, I don't know who these people are. They have an ax to grind. And I'm supposed to take this reporter's word for it. One of the reasons I think my book is unique is because I'm willing to put my name to this stuff. You can read some of these other books and see what anonymous sources say and you don't know who they are. I'm right here. My name's on the dang thing. You can read it and think what you want.Read more: <a href="https://www.businessinsider.com/cliff-sims-trump-fires-off-tweets-all-hours-no-advance-notice-2019-1">Trump involved in every tweet on personal account and fires them off 'at all hours,' ex-White House aide says in new book</a>INSIDER: The president seems none too pleased with the fact that you wrote this book. (<a href="https://twitter.com/realDonaldTrump/status/1090244651578204160">Trump tweeted</a> Tuesday morning: "A low level staffer that I hardly knew named Cliff Sims wrote yet another boring book based on made up stories and fiction. He pretended to be an insider when in fact he was nothing more than a gofer. He signed a non-disclosure agreement. He is a mess!") What would you say to Trump about why you wrote this book?Sims: I would say that my goal here was just to tell the truth. I'm not trying to set you on fire, I'm not trying to make up stories about you. And he's not going to read the book, he's going to base it off of the press coverage. I'm a conservative, and I'm still a supporter of the Trump agenda. I want a lot of those things to be accomplished and I think I did a service here of telling the truth about what's going on in [the White House].And a lot of it, he would actually be surprisingly happy about because I defend him on things he cares about. We talked about the race issue, I defend him on that. In the book we talk about the Russia thing, I think Russia thinks a farce. We couldn't collude with the office next door. You think we can collude with a foreign government? Give me a break. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/donald-trump-marriage-three-times-ivana-melania-marla-maples-divorce-2016-2">Meet the three women who married Donald Trump</a></h3> <div> </div> </div>

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