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<ul><li>Girish Karnad passed away at 06:30 am, following a prolonged illness. </li><li>He was awarded Padma Shri, Padma Bhushan and Jnanpith among others. </li></ul>Renowned movie actor, director, and playwright Girish Karnad breathed his last today at 6:30 am, after a prolonged illness. The patron of many arts passed away due to multiple organ failure, according to his family. The Karnataka state government has declared a holiday on <a href="https://www.thenewsminute.com/article/karnataka-government-announces-holiday-account-girish-karnads-demise-103338">account of his death</a>. 
	<div type="twitter" handle="ANI" handlename="ANI" image="http://pbs.twimg.com/profile_images/1497864299/ani_mic_logo_normal.jpg" favoritecount="233" retweetcount="48" status="Three-day state mourning declared in Karnataka by CM HD Kumaraswamy after death of veteran actor and playwright Gir… https://t.co/xqnAFm5xeO" createdat="1560147904000" id="1137968908361711616"></div>



 Tughlaq of Arts His famous play called ‘Tughlaq’ which portrayed the much-ridiculed Sultan of India, as an idealist who is disillusioned later. His plays and works bring in nativity, giving a new direction to Indian writings which were heavily influenced by Western ideals. The maverick made his acting and screenwriting debut in a Kannada movie, Samskara, which won first President’s Golden Lotus award. He became a director, a move which earned him maximum fame. He was awarded the Padma Shri in 1974, Padma Bhushan in 1992 and the Jnanpith award in 1998. Fearless in the arts Girish Karnad was born in 1938, in the erstwhile Bombay Presidency. After earning his Bachelor of Arts degree in Mathematics and Statistics from Karnataka Arts College, Dharwad, he went to England and studied Philosophy, Politics and Economics at Magdalen, in Oxford as a Rhodes Scholar. He was also the president of the Oxford Union in 1963. Karnad’s works, like him, were fearless in political opinions often stirred debate. Despite death threats, he never wavered from voicing his bold views. “We are all born with a divine fire in us. Our efforts should be to give wings to this fire,” said Karnad as he lent voice to former president Dr. APJ Abdul Kalam’s famous book, ‘Wings of Fire’. The Prime Minister is one of the many who expressed sorrow at his demise. He tweeted, “Karnad will be remembered for his versatile acting across all mediums. He also spoke passionately about causes dear to him. His works will continue to become popular in the years to come. Saddened by his demise. May his soul rest in peace.” 
	
	
	<div type="twitter" handle="narendramodi" handlename="Narendra Modi" image="http://pbs.twimg.com/profile_images/1134082549041393672/QbihPzrL_normal.png" favoritecount="22380" retweetcount="2884" status="Girish Karnad will be remembered for his versatile acting across all mediums. He also spoke passionately on causes… https://t.co/e2nCClXr60" createdat="1560143088000" id="1137948705112428544"></div>

The fearless voice of A P J Kalam, and veteran playwright Girish Karnad dies at 81

<ul><li><keyword id="2167965" type="General" weightage="20" keywordseo="girish-mathrubootham" source="Orion">Girish Mathrubootham</keyword> is the co-founder and CEO of <keyword id="4621694" type="General" weightage="20" keywordseo="freshworks" source="Orion">Freshworks</keyword>, which is worth nearly $13 billion.</li><li>“The point is you don't have to fight at that point of time, you don't have to react or respond, but to use it to fire to do something creative,” he says. </li><li>The 46-year old Mathrubootham shared stories from his life’s journey, from his parents’ divorce to scornful relatives, and how he dealt with the down moments in his life, in an interview with Business Insider.</li></ul>“I have had relatives who have told me that I am only good enough to be a rickshaw puller,” says Girish Mathrubootham, the man who went on to build Freshworks, one of the biggest software-as-a-service (SaaS) companies in India. With a valuation of $13 billion, Freshworks has become the first decacorn (a startup valued at over $10 billion) in this space and the first Indian SaaS company to<a href="https://www.businessinsider.in/tech/enterprise/news/freshworks-ipo-the-success-story-of-indias-first-saas-company-to-be-listed-in-us-stock-exchange/articleshow/86453444.cms"> list on Nasdaq</a>. In a candid conversation with Business Insider, the co-founder and chief executive officer (CEO) opened up about his early life and the challenges he overcame. The 46-year old Mathrubootham remembered the scornful remarks from 1992, when he couldn't score high enough in his class 12 and entrance exams for engineering ⁠— not from his parents but his relatives ⁠— while speaking about how he dealt with the down moments in his life. “The point is you don't have to fight (the naysayers) at that point of time, you don't have to react or respond, but to use it to fire to do something creative,” Mathrubootham says. <div type="Video" msid="86606660" hostid="261" title="A candid conversation with Freshworks founder and CEO, Girish Mathubootham" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=86606660"></div> “The other thing to do is truly follow your heart, you will be happy,” he adds, while citing multiple examples from the Indian film industry including Rajkumar Hirani’s blockbuster 3 idiots. “Madhavan [R Madhavan, who plays Farhan in 3 Idiots] says, ‘It’s okay I will not have enough money but so what, I will be happy as a wildlife photographer’,” Mathrubootham recites the dialogue. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> ‘Success is not always about money’ He had moved back to India from the US after the dotcom bubble had burst at the turn of the millennium. From earning $85,000 a year in 2001, he was back in India at a job that only paid him ₹40,000 a month in 2005-06. His father, <a href="https://www.businessinsider.in/thelife/news/meet-girish-mathrubootham-founder-and-ceo-of-freshworks/articleshow/86453777.cms#:~:text=Girish%20Mathrubootham%20is%20the%20star,so%20that%20his%20employees%20could.">a retired bank officer today</a>, was concerned because in his eyes all of Girish’s friends were successful with well paying jobs and had bought their own house. Girish, on the other hand, only had the in-hand salary and a two-bedroom apartment on a loan. “People’s definition of success is different. I was looking at being happy. So I was going after what made me happy, not chasing money. I was enjoying my career, building products and having fun, my friends knew that but I think that was okay,” he adds. ‘Differentiating the well wishers and well informed’ Mathrubootham doesn’t take advice from everyone. “If you are Sachin Tendulkar, who do you take advice from — Gary Kirsten or the other man who is there in every Tendulkar match with the Indian flag painted on his body,” he says. He was referring to <a href="https://en.wikipedia.org/wiki/Sudhir_Kumar_Chaudhary">Sudhir Gautam</a>, a die-hard fan of Tendulkar and one who would famously be seen in every match that Team India played at home. “The said man (Sudhir Gautam) is a well wisher but Kirsten has more knowledge about this field,” Mathrubootham adds. <div type="image" title="Someone said I am good enough to be a rickshaw puller,&amp;quot; shares Freshworks CEO Girish Mathrubootham in a candid chat" msid="86508163" hostid="261" caption="&amp;lt;p&amp;gt;Sudhir Gautam&amp;lt;/p&amp;gt;"></div> “I don’t give the key to my happiness to anyone and recommend my wife to do the same,” Mathrubootham says. An early jolt that made him independent Mathrubootham was young when his parents got divorced. "I would just say that experience also made me who I am and so in a very simple sense that I had to kind of fend for myself, take my own decisions and be accountable for those decisions," he says, adding he doesn’t like taking decisions on other peoples’ part including that of his own children. If you take all the decisions for your children until they’re 25, how do you expect them to go out into the world, he adds. “Decision making also needs experience,” he believes. SEE ALSO <a href="https://www.businessinsider.in/thelife/news/meet-girish-mathrubootham-founder-and-ceo-of-freshworks/articleshow/86453777.cms">Girish Mathrubootham, the son of a retired bank officer who built a $13 billion company in just 10 years </a> <a href="https://www.businessinsider.in/stock-market/news/freshworks-ipo-lists-on-us-exchange-gives-tribute-to-rajinikanth-during-the-listing-ceremony/articleshow/86452943.cms">Landmark moment for this Rajinikanth fan’s SaaS startup on listing at US exchange </a> <a href="https://www.businessinsider.in/business/startups/news/we-asked-three-spacetech-entrepreneurs-what-it-takes-to-enter-the-field-and-they-listed-out-the-opportunities/articleshow/86484417.cms">We asked three spacetech entrepreneurs what it takes to enter the field and they listed out the opportunities</a>

WATCH: "Someone said I am good enough to be a rickshaw puller," shares Freshworks CEO Girish Mathrubootham in a candid chat

<ul><li>A young <keyword id="111343" type="General" weightage="80" keywordseo="gautam-adani" source="Orion">Gautam Adani</keyword> quit college to become a diamond trader, in spite of his academic competence. </li><li>A book by R N Bhaskar, ‘Gautam <keyword id="76451" type="General" weightage="80" keywordseo="adani" source="Orion">Adani</keyword>: Reimagining Business in India and the World’ throws light on the billionaire’s life. </li><li><keyword id="3809272" type="General" weightage="80" keywordseo="gautambhai" source="Orion">Gautambhai</keyword> would have preferred to embrace the earn-and-you-learn model for growth and development, the book says. </li><li>An excerpt from the book that’s slated to launch on November 7, 2022. </li></ul>For Gautambhai, life is all about transformation. First, he transforms himself, and then he expects this from others as well. And while he is great at delegation, he expects every member of his team to report to him directly on the progress of the work he has been assigned. He lends a hand, if the job has hit an unexpected obstacle and helps to decide quickly on the go/no-go options. Even today, he works for nearly eleven to twelve hours a day at his office. In earlier years too, nobody ever thought of him as a contented child, or at peace with the world. For him, life offered, at each stage, one more opportunity to push forward, one more chance to dream the impossible dream. As the previous chapter stated, the favourite word to describe him was toofani. Gautambhai moved to Ahmedabad with his parents in the early 1970s, and his academic competence won him an admission at Sheth C.N. Vidyalaya, in 1974, a highly reputed school in Ahmedabad. He appeared for his secondary school exams (SSC) in 1977; his performance won him admission in the coveted science stream in Standard XI at the school. After heeding his uncle’s advice, the teenager decided to move to Bombay (now <keyword id="6358070" type="General" weightage="50" keywordseo="mumbai" source="Orion">Mumbai</keyword>) to pursue his dreams. He stayed with his elder brother Vinodbhai, a wholesaler of cut-piece fabrics for Bipin Mills and Rajesh Mills, and decided to try his hand at trading in diamonds. Gautambhai would have preferred to embrace the earn-andyou-learn model for growth and development. But the fates had other plans for him. <cmsannotation type="cmsannotation" annotationid="Diamonds beckon" comment="subhead" text="Diamonds beckon">Diamonds beckon</cmsannotation> Gautam studied for a couple of months at a South Mumbai college. The diamond trading office was very close to the college. He went to the diamond markets in the morning, learned diamond sorting and assessment at Mahendra Brothers and then went to college. But in his attempt to excel at business, he found it difficult to mark attendance at college. Realizing that he could not meet attendance norms as well as do business the way he wanted to, he decided, within six months of life as a college student, to become a full-time diamond trader in Dhanji Street. Devendra R. Amin, who has now retired from the <keyword id="6367820" type="General" weightage="50" keywordseo="adani-group" source="Orion">Adani Group</keyword>, and who was senior VP, corporate communications, says, ‘Gautambhai is not constrained by a “formal” education. Formal education teaches you what has been done and how it has been done in the past in a variety of disciplines ranging from science to business. Gautambhai was lucky that he did not go through such an education, which normally produces consultants and not entrepreneurs, or say, “worker bees” and not the “queen bee”. What is needed for growth and progress is the queen bee. A lack of formal education allows him to think out of the box and make swift decisions.’ Vinod Adani recalls how within a month of joining college, Gautambhai had begun to feel burdened by the pressures of attending college and coping with the demands of the diamond trade. He would be so tired that he would often go to sleep in the suburban train, overshooting the station he was supposed to get off at. Everything conspired to the eventual decision to give up studying. He began to solely focus on diamond trading instead. He entered into a partnership with his maternal cousins, Girish and Prakash, to trade in diamonds. In many ways, diamond trading honed Gautam’s instincts in finance. Diamonds, being very precious stones, are traded on wafer-thin margins—just a few basis points. Just to give an idea on how the diamond trading works: trades must be concluded quickly, because diamonds are purchased in one country and in one currency, sorted and traded in another country, then (usually) cut and processed in India. The process pipeline is usually three to six months. They are then sold to a fourth country. The longer the time, the greater are the exchange risk variables, and the interest burden on the inventory. One has, therefore, to meet other diamond traders in quick succession, show them samples of the stones you have, make a quote, and quickly strike a deal. Most commitments are oral in nature, and trades are settled in cash within a couple of days at best. Deals, at the smallest broker’s level, were worth a few thousand rupees in those days (in today’s values the trades would be upwards of Rs 1 lakh), or a few tens of thousands at most. Even in those days, Girish talks about Gautambhai’s overarching desire to strike big deals. He recalls how one day, Gautambhai had gone out with some diamonds, had sold them to a trader without informing his office, and then left for a couple of days’ holiday. When Girish returned to his office, he found the inventory short by diamonds worth Rs 1.5 lakh, a princely sum in those days. But there was nothing to show that a corresponding amount of money had been deposited in the bank. He waited for Gautambhai’s return. A few days later, Gautambhai returned to Mumbai and breezily informed his cousins that he had struck a deal with another trader for this huge amount and had happily gone back home to his native place, confident that a spoken deal was enough to ensure that he would get his money back. Unfortunately, the trader could not pay back in time, and failed to turn up at the diamond market. Nor would he take telephone calls. Promptly, Gautam and Girish worked out a plan. They decided to go to the trader’s house at 6 a.m. when the milk delivery boy rang the doorbell. The wife was surprised to see two young boys there. They then explained their purpose, and finally met the trader. The trader said that he had fallen on bad days and, after a bit of negotiation, finally settled his part of the trade with an offer of another set of precious stones. There wasn’t much profit that Gautam and Girish made in this transaction, but the deal got squared off. That was perhaps Gautam’s first brush with the unexpected factors in trading. (The excerpt has been reproduced with permission from Penguin Random House, the publishers of the book.) SEE ALSO: <a href="https://www.businessinsider.in/finance/news/rural-recovery-underway-says-morgan-stanley/articleshow/94935646.cms">Rural recovery underway says Morgan Stanley</a> <a href="https://www.businessinsider.in/business/corporates/news/two-in-three-ceos-in-india-expect-a-recession-in-12-months-says-survey/articleshow/94934951.cms">Two in three CEOs in India expect a recession in 12 months says survey</a> <a href="https://www.businessinsider.in/business/corporates/news/gautam-adani-puts-in-place-plan-to-take-group-valuation-to-1-trillion/articleshow/94857619.cms">Gautam Adani puts in place plan to take Group valuation to $1 trillion</a>

Gautam Adani’s early lesson in diamond trading – a job that he left college for

We made it to the middle of the week, friends. I'm Diamond Naga Siu, and I'm a pretty calm person. I love writing the newsletter, but wanting it to be perfect makes me quite stressed out and anxious sometimes.This unease is surprisingly common. Almost half of Gen Zers feel that way all or most of the time at work, according to a <a href="https://www.businessinsider.com/gen-z-feel-stressed-anxious-at-work-deloitte-survey-2023-5">new study from Deloitte</a>.My colleague <a href="https://www.businessinsider.com/author/sawdah-bhaimiya">Sawdah Bhaimiya</a> broke down the survey findings. And she highlighted how <a href="https://www.businessinsider.com/gen-z-feel-stressed-anxious-at-work-deloitte-survey-2023-5">Gen Zers and millennials are equally struggling to perform to their best abilities</a>.This is pretty bleak given that we <a href="https://www.businessinsider.com/gen-z-changing-america-shop-live-work-millennials-2023-2">still have full careers ahead of us</a>. So to prevent burnout, I try improving my mental health with work-life boundaries (which <a href="https://www.businessinsider.com/mark-cuban-gen-z-go-down-greatest-generation-mental-health-2022-9">Mark Cuban is super into</a>, by the way!)Now, let's dive into today's tech.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app <a href="https://link.insider.com/click/27645591.160803/aHR0cHM6Ly93d3cuaW5zaWRlci5jb20vYXBwP25yX2VtYWlsX3JlZmVyZXI9MSZ1dG1fc291cmNlPVNhaWx0aHJ1JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9T3BlbmluZ19iZWxs/62667762063d6b9bef0cffb3Bf9c9aa56" target="_blank" rel="noopener">here.</a><a href="https://www.businessinsider.com/microsoft-employees-blast-pay-morale-internal-messages-2023-5"></a>1. "Microsoft is currently a terrible place to work." Leaked messages revealed that employees are internally expressing their unhappiness over <a href="https://www.businessinsider.com/microsoft-wont-raise-salaries-for-full-time-employees-this-year-2023-5">pay cuts</a> and low morale. They're directly questioning executives through a variety of methods.<ul><li>Some upset employees have shared their grievances via internal messaging boards. Others have posed anonymous — and pretty pointed — questions during all-hands meetings.</li><li>"Why do they think it's appropriate to screw over their employees like this?" one employee asked. Another wondered what the leadership team planned to do about low morale, while adding that "denial is not a strategy."</li><li>My colleague <a href="https://www.businessinsider.com/author/ashley-stewart">Ashley Stewart</a> obtained a slew of leaked screenshots that show the internal ire at Microsoft.</li></ul><a href="https://www.businessinsider.com/microsoft-employees-blast-pay-morale-internal-messages-2023-5">Read their angry messages and questions here.</a>In other news:<a href="https://www.businessinsider.com/100-best-early-stage-seed-vc-investors-startups-2023-5"></a><div type="image" title="Text that says: Insider Seed 100, In partnership with Tribe Capital. Photos of Aileen Lee, Ameet Shah, Serena Williams, Dan Teran" height="1500" width="2000" msid="100475652" hostid="261" sizebytes="290256"></div>2. Insider's annual Seed 100. Serena Williams, Peter Thiel, and other major names made the list of top, early-stage investors. Each has a proven track record of picking startups that become successful. <a href="https://www.businessinsider.com/100-best-early-stage-seed-vc-investors-startups-2023-5">Get the full list here.</a>3. Apple will make hundreds of millions of dollars from ChatGPT. The iPhone maker isn't a leader in generative AI. But it'll still bring in big bucks from companies like OpenAI by taking 30% of whatever they reap from iOS apps. <a href="https://www.businessinsider.com/apple-chatgpt-ai-app-store-tax-openai-ios-2023-5">More on Apple's AI tax here.</a>4. How to make money on social media with as few as 2,300 followers. Dozens of influencers shared with Insider how they make money from TikTok, Instagram, and YouTube. <a href="https://www.businessinsider.com/how-much-influencers-get-paid-on-instagram-tiktok-youtube">Check out their top strategies and tips here.</a>5. Amazon employees are giving up their stock. Stock forfeiture is a hidden metric that reveals turnover rates at companies. It's very high for Amazon. <a href="https://www.businessinsider.com/amazons-employee-stock-poor-retention-tool-2023-5">More on the employee exodus index here.</a> Bonus: <a href="https://www.businessinsider.com/amazon-staff-plan-walk-off-job-return-to-office-report-2023-5">Amazon employees reportedly plan a one-day walkout in Seattle.</a>6. Small banks are booming with belief. After Silicon Valley Bank and First Republic both collapsed, many experts thought only big banks could survive. But many entrepreneurs are now forming brand new small banks. <a href="https://www.businessinsider.com/founders-new-banks-after-collapse-of-svb">Check out the optimistic trend here.</a>7. Twitter, TikTok, and Facebook/Meta are among the least reputable brands. Meanwhile, the study placed Apple and Amazon near the top. <a href="https://www.businessinsider.com/patagonia-costco-rank-most-reputable-brand-twitter-ftx-trump-lowest-2023-5">Get the list of most and least reputable brands here.</a> Bonus: <a href="https://www.businessinsider.com/tesla-plummets-50-spots-survey-musk-most-reputable-brands-ford-2023-5">Tesla plummeted 50 spots on the reputable brand list.</a>8. ChatGPT helps employees complete weeks-long coding tasks within days. Freshworks CEO Girish Mathrubootham said the company uses ChatGPT to write code. It's the latest example of how AI is making software development much more efficient. <a href="https://www.businessinsider.com/chatgpt-coding-openai-ceo-save-time-ai-jobs-software-2023-5">More on the rapidfire coding here.</a>Odds and ends:<a href="https://www.businessinsider.com/companies-software-legal-tricks-subscriptions-customers-money-pay-death-ownership-2023-5"></a><div type="image" title="Someone holding a phone in the center and all of their belongings disappearing" height="850" width="1133" msid="100475653" hostid="261" sizebytes="57134"></div>9. Say goodbye to ownership. Companies — think Peloton or Apple — now commonly hold repairs and paid software over people's heads. It prevents them from truly ever owning the devices. <a href="https://www.businessinsider.com/companies-software-legal-tricks-subscriptions-customers-money-pay-death-ownership-2023-5">More on the growing trend here.</a>10. The 15 cheapest US cities. These cities (like South Bend, Indiana and Greenville, South Carolina) sit at the intersection of quality and affordability. They boast hiking trails, great schools, and other urban amenities. <a href="https://www.businessinsider.com/cheapest-most-affordable-cities-in-us-places-to-live-2023-5">Get the full list of cities here.</a>What we're watching today:<ul><li>Sony is hosting its <a href="https://www.youtube.com/watch?v=e9z0atV8VDk" target="_blank" rel="noopener">PlayStation Showcase</a> today. The event will highlight a variety of games currently in development around the world.</li><li>South Korea is launching its <a href="https://www.kari.re.kr/eng.do" target="_blank" rel="noopener">first commercial-grade satellite</a>. It's called the KSLV-2 and carries NEXTSat 2 technology.</li><li><a href="https://www.spacex.com/launches/mission/?missionId=ARABSAT-BADR-8" target="_blank" rel="noopener">SpaceX is launching a Falcon 9 rocket</a>. It'll carry the Badr 8 satellite for Saudi Arabia.</li><li>Quarterly earnings for Nvidia, Snowflake, and other companies. <a href="https://markets.businessinsider.com/earnings-calendar">Keep up with earnings here</a>.</li><li>Happy birthday, Bob Dylan! Hope you find <a href="https://www.youtube.com/watch?v=-gsDBuHwqbM" target="_blank" rel="noopener">Shelter from the Storm</a>.</li></ul>Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email <a href="mailto:dsiu@insider.com" target="_blank" rel="noopener">dsiu@insider.com</a> or tweet <a href="http://www.twitter.com/diamondnagasiu" target="_blank" rel="noopener">@diamondnagasiu</a>) Edited by Alistair Barr (tweet <a href="https://twitter.com/alistairmbarr" target="_blank" rel="noopener">@alistairmbarr</a>) in San Francisco and Hallam Bullock (tweet <a href="https://twitter.com/hallam_bullock" target="_blank" rel="noopener">@hallam_bullock</a>) in London.

10 Things in Tech: How to make money on social media, Apple’s AI tax, and ChatGPT helps employees code faster

In a small town called <keyword id="2648" type="PERSON" weightage="20" keywordseo="Anand">Anand</keyword> in western India in 1946 farmers were having a difficult time having to deal with the exploitative trade practices followed by the local trade cartel. Refusing to be cowed down by the cartel, farmers of this area went on a milk strike. And they approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. His advice was natural, start a cooperative movement. 
 
And they did. 
 
Inspired by India’s freedom struggle, it all began when farmers in a small town near Anand city in Gujarat made milk as a symbol of protest. Tribhuvandas Patel was a local leader who had been imprisoned number of times during India’s struggle for freedom. With the help of his supporters, he found a dairy co-operative in 1946 in Anand. The cooperative movement was a movement against the atrocities of Polson Dairy, a locally-owned dairy in Anand, which procured milk from farmers at very low rates to sell to the Bombay (now Mumbai) government. 
 28 year old Mechanical Engineer from Kerala, <keyword id="168701" type="PERSON" weightage="20" keywordseo="Verghese-Kurien">Verghese Kurien</keyword> arrived in Anand in 1949 as a government employee to manage a dairy. Fed up with his monotonous and unchallenging job he had already made up his mind to leave but upon Tribhuvandas Patel’s request he agreed to stay back for few months to oversee installation of the newly ordered machineries. No one then knew that Dr. Kurien would never leave Anand and make it the milk capital of India. In 1955 <keyword id="26280" type="COMPANY" weightage="100" keywordseo="amul">Amul</keyword> (then short for Anand Milk Union Ltd) was born. Verghese Kurien was in almost every way the architect of Amul. He went from helping farmers repair their machinery to revolutionising the Indian dairy industry by scripting Operation Flood, a cooperative movement that turned India from a net importer of milk into one of the world’s largest producers. Not for nothing was Dr. Verghese Kurien called the Milkman of India. 
 
The first dairy, Kaira District Co-operative Milk Producers’ Union, which created Amul in 1955, handed over the brand name to Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1973. Thus, in 1973 the GCMMF was established to market milk and milk products manufactured by six district cooperative unions of Gujarat. 
 
 
 Branding played a major role for Amul’s success, the (original) Amul Girl was created by <keyword id="245066" type="PERSON" weightage="20" keywordseo="Sylvester-daCunha">Sylvester daCunha</keyword> (daCunha Communications) to counter the Polson dairy girl. Polson’s sexy village belle didn’t stand a chance to the tubby little moppet in the polka-dotted dress and a matching ribbon. Amul ads were cleverly designed to add a tinge of nationalism to an essentially rural revolution. The first Amul Ad campaign came in 1967 in Bombay (now Mumbai). And the response was phenomenal... and continues to be. Amul is also credited with a Guinness world record for longest running ad campaign of the world for its Utterly Butterly girl portraying day-to-day issues since 1967. In 1977, the Amul story was showcased through a Hindi movie titled Manthan directed by Shyam Benegal starring Naseeruddin Shah, Girish Karnad, Smita Patil and Amrish Puri which also won National award for best film. The movie again demonstrated the power of collective might as the movie was financed by a contribution of Rs. 2 by 5 lakh farmers. 
 
And then, Amul became a brandname in its own right. It is said that for Operation Flood, Kurien’s idea of having farmers own the brand went a long way in creating a sense of ownership and, in turn, responsibility for the product’s quality. Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life flavoured milk. Brand Amul is now present in over 50 countries. 
 
 
 
Amul has come a long way since its inception. The contribution of Amul in development of rural India as well as economic growth of the nation is legendary.

Inspired by India’s Freedom Struggle: Amul - The Brand, The Revolution, and The Campaign

Today is World’s Population Day and everyone around the world is pouring their wisdom and intellect in how we can control population and what are the reasons behind the surge. 
 This <keyword id="203146" type="UNKNOWN" weightage="20" keywordseo="World-Population-Day">World Population Day</keyword>’s theme is-‘Investing in Teenage Girls’, which is subject of grave concern. 
 
World over, teenage girls face a number of challenges such as early marriage and motherhood. Many teenage girls are forced to drop out of schools and are marginalised. 
 
To bring these challenges to zilch, UNFPA has been running a series of programmes that aim to end child marriage, curb adolescent pregnancy, and to empower girls to make informed choices about their health and lives. 
 
In 2015 alone, UNFPA programmes helped 11.2 million girls between ages 10 and 19 gain access to sexual and reproductive health services and information. 
 
Information is pouring on Twitter on what changes should be brought in the society and the system that they invest in teenage girls. 
 
In India too, the population is on the rise. We are already 1.2 billion and Twitter knows why. Here are some Tweets that make sense 
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Teenage girls are more vulnerable to sexual violence, coercion, HIV infection &amp; human trafficking - Amirkhalili <a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a>
	— Mantoe Phakathi (@MantoeP) <a href="https://twitter.com/MantoeP/status/752419355254808576">July 11, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a> 
		Why India is 1.2 billion 
		1. Ek Ladka Ek ladki cute na 
		2. Who will lit the funeral pyre 
		3. Sickularism 
		4. Bagwan ki den
	— Girish Iyengar (@girishs2) <a href="https://twitter.com/girishs2/status/752387956933996544">July 11, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a> 
		Why India is 1.2 billion 
		1. Ek Ladka Ek ladki cute na 
		2. Who will lit the funeral pyre 
		3. Sickularism 
		4. Bagwan ki den
	— Girish Iyengar (@girishs2) <a href="https://twitter.com/girishs2/status/752387956933996544">July 11, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a> All we do is eat,sleep n grow, do v celebrate dis day or regret? PS: By d time u read dis tweet, we have increased more!
	— Pun By Pun (@punbypun) <a href="https://twitter.com/punbypun/status/752420563080007680">July 11, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a>? Err, I'm sure this trend is more apt for <a href="https://twitter.com/hashtag/Mumbai?src=hash">#Mumbai</a> and its <a href="https://twitter.com/hashtag/LocalTrains?src=hash">#LocalTrains</a>. Been there, done that, and somehow survived. :P
	— Tanushri Srivastava (@Tanushri_) <a href="https://twitter.com/Tanushri_/status/752419473181859840">July 11, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		In developing countries, 1 in every 3 girls is married before reaching age 18. -<a href="https://twitter.com/UNFPA">@UNFPA</a> <a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a>
	— Clauda Tanios (@ClaudaTanios) <a href="https://twitter.com/ClaudaTanios/status/752418393765081088">July 11, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Today is <a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a> 
		 
		Unsolicited advice for Indians from me : USE CONDOMS.
	— kaveri (@ikaveri) <a href="https://twitter.com/ikaveri/status/752365446674849793">July 11, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Young girls need info on reproductive health so that they are empowered &amp; can decide when &amp; how many children they want <a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a>
	— Ayursundra (@ayursundra09) <a href="https://twitter.com/ayursundra09/status/622307343506653184">July 18, 2015</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Thousands of orphan babies around the globe, why not give them a life than reproducing more lives. 
		Save the planet! <a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a>
	— Shruti Jain (@shrutijain1996) <a href="https://twitter.com/shrutijain1996/status/620496091260194817">July 13, 2015</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		जनसंख्या बढ़ाने में सबसे ज्यादा योगदान उनका है जो स्वयं की "करनी" को बड़ी सफाई से "ऊपर वाले की मर्जी" का नाम दे देते हैं<a href="https://twitter.com/hashtag/WorldPopulationDay?src=hash">#WorldPopulationDay</a>
	— sushil singh (@sushilRSS) <a href="https://twitter.com/sushilRSS/status/619854747537838080">July 11, 2015</a></blockquote>

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