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Gionee, the Chinese phone maker that had a good run in India on its launch, is now planning to seek approval for a single-brand retail licence after the rules have been eased. 
 "It is in process," Arvind Vohra, <keyword id="2083774" type="COMPANY" weightage="100" keywordseo="Gionee-India">Gionee India</keyword> CEO, told ET. He also added that the application will soon be filed with the Department of Industrial Promotion and Policy (DIPP). 
 
In November last year, India had scrapped a 30% local sourcing condition which was there for overseas companies that were seeking to invest more than 51% equity in the single-brand retail segment. This move also allowed single-brand licence holders to sell products online via their own platforms. 
 
Presently, Gionee products are sold in India through multibrand stores and 30 franchises that are backed by Gionee. 
 
The company also plans to increase the number of franchisee outlets to 100 by March this year and 250 by the year end, other than having plans to open 200 exclusive service centres in India. 
 
As per Vohra, the company would continue with its plans to sell online, but a brick and mortar presence was also needed as per the requirement of brand building. 
 
"Fundamentally, I believe that first we have to create our brand by focusing on offline rather than online," Vohra said. " "Online is purely on (discounted) prices with no marketing, branding and loyalty." 
 
He also stated that India was a key market along with the home Chinese market and Africa, and that the company may open some flagship franchisee stores in the top 100 malls in India. 
 
<a href="http://www.igyaan.in/wp-content/uploads/2014/08/gionee-logo.jpg">Image source</a>

Gionee is seeking approval for opening single-brand stores in India

It’s been long that <keyword id="2470989" type="UNKNOWN" weightage="100" keywordseo="Chinese-smartphone-companies">Chinese smartphone companies</keyword> found their way to the <keyword id="1034848" type="UNKNOWN" weightage="100" keywordseo="Indian-smartphone-market">Indian smartphone market</keyword>, one of the fastest-growing smartphone markets in the world, but now, they have started to make a strong foothold here, giving tough competition to the top three brands - Samsung Electronics, Micromax Informatics and Intex Technologies. 
 
Also read: <a href="http://www.businessinsider.in/Troubles-may-mount-for-Indian-smartphone-vendors-and-you-can-blame-China/articleshow/53115377.cms">Troubles may mount for Indian smartphone vendors and you can blame China</a> 
 
The Chinese brigade, led by <a href="http://www.businessinsider.in/OPPO-to-locally-manufacture-10-lakh-4G-phones-per-month/articleshow/51509077.cms">Oppo</a>, Vivo and <a href="http://www.businessinsider.in/Gionee-is-seeking-approval-for-opening-single-brand-stores-in-India/articleshow/50716940.cms">Gionee</a>, gained a significant share in the market during the first quarter of this fiscal, riding on the back of an aggressive retail and marketing strategy. 
 
Also read: <a href="http://www.businessinsider.in/top-Indian-companies-will-outperform-Chinese-peers-says-SP-Global-Ratings/articleshow/53505498.cms">‘Make In India’ will help Indian companies outperform their Chinese counterparts, says S&amp;P Global Ratings</a> 
 
These Chinese brands emerged as favourites amongst the trade because of a bigger margin payout as compared to other mainstream brands. They also shell out more money for display space and branding, which is why they have been able to make their way into the smallest of neighbourhood stores in India. 
 
The share of Chinese smartphone brands rose to 27% of the total smartphone market in Q1 of FY 2016-17, as compared to 21% in the last quarter, said Hong Kong-based Counterpoint Technology Market Research. 
 
Also read: <a href="http://www.businessinsider.in/India-vs-China-smartphone-market/articleshow/52633174.cms">India is ahead of China in smartphone sales pace but can’t replace its role in global handset industry</a> 
 
As compared to that, Samsung's share fell to 25.6% during Q1, as compared to 29% in the preceding quarter. Similarly, Micromax's share slipped to 14.1% from 17%, and Intex lost 1.5% share from the last reported 10%. 
 
Also read: <a href="http://www.businessinsider.in/Chinese-smartphones-brands-are-gaining-Indian-buyers-attention/articleshow/51151943.cms">So this is why Chinese smartphones brands are gaining Indian buyers’ attention</a> 
 
Even though Samsung shipped more units when it comes to absolute numbers, the share narrowed because of a slower growth rate as compared to the Chinese brands, as told to ET by Tarun Pathak, senior telecom analyst at Counterpoint Research. 
 
Samsung, however, said that it had consolidated its smartphone market share to 47.7% in the first six months of 2016 as compared to 38.4% from same period last year. 
 
"Not only do we lead the premium segment with an over 50% market share, our <a href="http://www.businessinsider.in/Samsung-just-launched-two-new-Galaxy-phones/articleshow/53119048.cms">Galaxy J2 series smartphones </a>in the affordable segment, with Make for India innovations, has emerged as the most popular device of India, contributing 24% of the smartphone value market share," said Manu Sharma, VP (Mobile Business), <keyword id="107877" type="CITY" weightage="100" keywordseo="Samsung-India">Samsung India</keyword> Electronics. 
 
<a href="http://www.businessinsider.in/photo/51151997.cms">Image source</a>

Chinese companies are invading the Indian smartphone market like never before

If reports are to be believed, <keyword id="10591" type="CITY" weightage="100" keywordseo="Samsung">Samsung</keyword> might soon be joining Apple in applying for a single brand retail licence in India. 
 
The South Korean electronics giant, headquartered in Samsung Town, Seoul, is looking forward to strengthen its presence in a crucial market, said executives who are aware of the matter. 
 
After India eased FDI rules for single-brand retail in November last year, it has seen quite a good number of companies expressing desires for single brand retail licences. 
 
Chinese smartphone maker Oppo, a relatively new entrant in the market, has already confirmed that it intends to apply for a direct presence in the country. Similarly, Chinese smartphone makers Xiaomi and Gionee are also keen of making these moves. 
 
As reported last month, Apple has already <a href="ET%20reported%20last%20month%20that%20Apple%20had%20filed%20for%20a">filed for a single-brand retail licence</a>. 
 
Samsung executives confirmed that the company was looking at "opportunities" that stem from the policy; however, it hasn’t decided the final move yet. 
 
Oppo, which is the fifth-largest smartphone player in China, has plans to set up 35,000 outlets in India by the end of this year, which would include both exclusive and franchise stores. This kind of licence "will bring best brand image and service to local customers," said Sky Li, who is the global vice president for the international mobile business of Oppo. 
 
India is one of South Asia's fast-growing market, having surpassed the US to become the world's second largest market with 220 million active unique smartphone users in 2015. Because of this, it has seen several Chinese brands entering its market in the past year, with many more expected to make their Indian debut this year. 
 
<a href="http://4.bp.blogspot.com/-Xj1pnVJB4mI/VgRzKwBzLlI/AAAAAAAAA2s/0ZhlGdR2_Io/s1600/Samsung-Logo-innoopedia%2B%25281%2529.jpg">Image source</a>

Samsung to soon apply for single-brand retail licence in India

The <a href="http://www.businessinsider.in/searchresult.cms?query=4G+">4G</a> battle has already begun between <a href="http://www.businessinsider.in/searchresult.cms?query=India+and+China+">India and China</a> with the latter taking a substantial lead in the Indian smartphone market for the high-speed devices. 
 
The homegrown brands are of the opinion that their rivals have been dumping handsets in the country ahead of networks being properly rolled out. However, the accusation has been rejected by an executive at one of these rapidly growing Chinese firms. 
 
The executive said Indian sellers are having a tough time because the companies they have been sourcing from in China have entered India and this is the reason why Indian firms have failed to catch the 4G market. 
 
On the other hand, Indian companies said that these devices might not even be properly enabled for the kind of 4G services being rolled out in India. Chinese companies are treating India as a "dumping ground" for 4G phones that may not have Band 3 or the 1800 MHz band, said Vikas Jain, cofounder of <a href="http://www.businessinsider.in/searchresult.cms?query=Micromax">Micromax</a>, India's No. 2 phone seller. 
 
This is one of two bands on which India has allowed 4G LTE services, the other being 2300 Mhz. 
 
Pardeep Jain, <a href="http://www.businessinsider.in/searchresult.cms?query=Karbonn+">Karbonn</a> Mobiles MD, is of the view that Chinese vendors have been dumping excess 4G inventory and playing the price game to gain market share. "They are worried that all manufacturing facilities are coming to India, so what they will do now? These companies have wrongly projected the market demand in China and are now dumping that extra inventory in India at lower cost," he said. 
 <keyword id="6354287" type="CITY" weightage="80" keywordseo="Bharti-Airtel">Bharti Airtel</keyword> has commercially launched 4G services while Reliance Jio, <keyword id="6354924" type="PERSON" weightage="80" keywordseo="Idea-Cellular">Idea Cellular</keyword> and <keyword id="6354923" type="COMPANY" weightage="60" keywordseo="Vodafone-India">Vodafone India</keyword> will do so either later this year or in 2016. 
 Arvind Vohra, country CEO and managing director of <keyword id="2083774" type="COMPANY" weightage="40" keywordseo="Gionee-India">Gionee India</keyword>, has different story to tell. He said the company's phones are priced higher than those sold by local rivals and of excellent quality. "Our pricing of devices is much higher than Indian players. Besides, our devices are world-class. There's no question of us dumping substandard products in India." 
 The question arises, why Chinese phone makers are ahead of local sellers? It is because they have made early inroads. Chinese handset makers <keyword id="13722" type="CITY" weightage="40" keywordseo="Lenovo">Lenovo</keyword>, <a href="http://www.businessinsider.in/searchresult.cms?query=Xiaomi%2C+Huawei+and+Gionee+">Xiaomi, Huawei and Gionee</a> accounted for 12% of total India smartphone market in Q2, up two-fold from a year ago, as per IDC. 
 
As for 4G phones, Chinese players have have 45% of the market while Indian makers have less than 10%. Samsung, which sells the most mobile phones in India, leads in 4G as well. The segment surged 150% in the June quarter from the preceding one. 
 
The other reason is Chinese companies have also been able to leverage the online model in India. "Key to the success of the Chinese vendors has been popular flash sales through online players such as <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart%2C+Snapdeal+and+Amazon">Flipkart, Snapdeal and Amazon</a>," said Kiran Kumar, senior analyst at IDC India. 
 
"At the same time, they also focused on bringing more 4G phones at affordable $100-150 (Rs 6,700-10,000) price points, which are left unattended by Indian and global vendors." 
 
(Image: Indiatimes)

The battle of 4G: Is India a dumping ground for Chinese phone makers?

Breaking its silence after a long hiatus, smartphone brand <keyword id="1188106" type="COMPANY" weightage="20" keywordseo="Gionee">Gionee</keyword> on Monday unveiled three smart ‘Life watches in its new G buddy portfolio of wearables and accessories. GSW3-Senorita smart watch (crafted for new-age women) is available for ₹3,499; GSW4 with ‘Always On' display will cost ₹4599 while the cheaper model GSW5 will cost ₹2,499. "The latest range of smart ‘Life' watches reflect the widespread desire to be physically active and help motivate health conscious people to stay fit and healthy," said Pardeep Jain, Managing Director, JIPL that manages Gionee in India. Gionee India in September last year launched Gionee F9 Plus smartphone for ₹7,690 in the country. Also read: <a href="https://www.businessinsider.in/tech/mobile/news/heres-a-look-at-some-of-the-indian-smartphone-companies-that-could-make-a-comeback/slidelist/76465362.cms">Indian mobile companies that Boycott China campaign can bring back</a> The brand is now been managed since 2018 by Jaina Group that earlier launched Karbonn brand of smartphones and accessories in 2009 with Bengaluru-based UTL Group. "With these smart watch variants, we intend to drive wearable adoption among millennial and expect to launch more and more devices outfitted with futuristic style and features," Jain added. GSW3-Senorita offers built-in alarm, sleep tracker and houses a battery that lasts up to three days. Focused at women wellness, this wearable allows women to monitor and track their monthly period cycles. GSW4 ‘Always On' display comes with real-time heart rate monitoring and in-built tracker program to constantly check on workouts, sleep quality, calorie count and step count etc. The watch also offers a geo-magnetic sensor (compass navigation) and a gravity sensor to monitor activities. The device has 350mAh battery that offers 20 days standby time and 12-day use time. The GSW5 Smart ‘Life' Watch offers real-time heart rate monitoring, a calorie meter and auto tracking of activity, sleep quality and multi-sports activity tracking. "Users can see their daily fitness progress on its responsive IPS touch display powered by a 160mAh battery, allowing for 15 days standby time and 5 days use time," said the company. The smart watches are supported by G Buddy - an app that lets users track their fitness on a real time basis. SEE ALSO: <a href="https://www.businessinsider.in/gionee-is-on-the-verge-of-bankruptcy-and-its-about-more-than-just-its-chairman-allegedly-gambling-away-144-billion/articleshow/66880271.cms">Gionee is on the verge of bankruptcy — and it’s about more than just its chairman allegedly gambling away $144 billion</a> <a href="https://www.businessinsider.in/tech/mobile/news/heres-a-look-at-some-of-the-indian-smartphone-companies-that-could-make-a-comeback/slidelist/76465362.cms">Indian mobile companies that Boycott China campaign can bring back</a> <a href="https://www.businessinsider.in/tech/mobile/news/checkout-top-chinese-mobile-smartphone-companies-in-india/articleshow/76442371.cms">These are the top Chinese smartphone companies in India</a>

Gionee returns after a long break with three new smartwatches starting at ₹2,499

<keyword id="1188106" type="COMPANY" weightage="100" keywordseo="Gionee">Gionee</keyword>, the <a href="http://www.businessinsider.in/51-of-the-indian-smartphone-market-is-comprised-of-chinese-phone-companies-by-shipments/articleshow/56308985.cms">Chinese</a> smartphone maker from Guangdong, has decided to start manufacturing all its phones in India, so that it cam double its revenue and market share from the Indian market. 
 
The smartphone maker has given itself a timeline till the end of next fiscal, in which it would be looking at a minimum of 50% growth in volume sales. 
 
Also read: <a href="http://www.businessinsider.in/gionee-launches-selfie-focused-a1-smartphone-in-india/articleshow/57754737.cms">Gionee launches selfie-focused A1 smartphone in India</a> 
 
The company also plans to enter into the top five positions in the smartphone market this year, and six to seven new phones would be launched to achieve this purpose. The phones would be priced between Rs 8,000 and Rs 25,000. 
 "We are expecting to achieve revenue little in excess of Rs 4,000 crore for the year ending March 2016, and looking to do Rs 10,000 crore in next financial year," <keyword id="409910" type="PERSON" weightage="20" keywordseo="Arvind-Vohra">Arvind Vohra</keyword>, <a href="http://www.businessinsider.in/future-of-smartphones/articleshow/54424563.cms">MD of Gionee India</a>, told ET. "We want to double our market share and production, and from this month onwards, all phones are being made in India," he added. 
 
While the company had already started making phones in India, it was still importing around 40% of its products as of September last year. 
 
To assist in the new manufacturing process, a new manufacturing unit will be set up in Haryana, for which Rs 500 crore will be invested to make sure that there is increased capacity in the plant by the time it is functional, which is planned in the next two years. 
 Talking of marketing strategies, Gionee has signed two popular faces, <keyword id="6354486" type="PERSON" weightage="20" keywordseo="Virat-Kohli">Virat Kohli</keyword> and <keyword id="6354526" type="UNKNOWN" weightage="20" keywordseo="Alia-Bhatt">Alia Bhatt</keyword>, as its brand ambassadors. It would also be depending upon the upcoming season of the <a href="http://www.businessinsider.in/sony-set-to-win-in-all-matches-this-ipl-aims-for-rs-1300-crore-advertisement-revenue/articleshow/57489648.cms">Indian Premier League</a> for advertising, sponsoring Kolkata Knight Riders. 
 
Also read: <a href="http://www.businessinsider.in/This-is-what-IPL-teams-would-have-been-called-if-they-were-named-honestly/articleshow/51825365.cms">This is what IPL teams would have been called if they were named honestly</a> 
 
(Image source: Bollyworm)

Major boost to ‘Make in India’! Gionee set to manufatcure all its phones here

Modi’s ‘Make in India’ plan has been received well across various sectors. However, if there is one sector that has readily welcomed the concept, it’s none other than the phone manufacturing industry. We have recently seen how Asus,<a href="http://www.businessinsider.in/searchresult.cms?query=oppo"> Oppo</a>, HTC, <a href="http://www.businessinsider.in/searchresult.cms?query=Xiaomi">Xiaomi</a> and Motorola have decided to start their manufacturing base in India. Now similarly, Chinese phone maker Gionee will invest USD 50 million (about Rs 330 crore) over next three years to make <a href="http://www.businessinsider.in/searchresult.cms?query=mobile">handsets</a> in India. 
 
The company has partnered global manufacturers Foxconn and Dixon to begin India production. 
 
"Gionee will be investing USD 50 million in the next three years on manufacturing in India. Gionee's 'Make In India' will happen at the facilities of Dixon Technologies and Foxconn which are based at Delhi-NCR and Andhra Pradesh respectively," Gionee said in a press statement. 
 
Foxconn will start this association by manufacturing F Series and P Series phones from the existing Gionee portfolio. 
 
Dixon will be making feature phones and other smartphones <a href="http://www.businessinsider.in/searchresult.cms?query=gionee">for Gionee</a>. 
 
Both the partners will start production in October. They have a capacity of more than 1.2 million handsets per month between them. Gionee said it will also increase investment in its R&amp;D team in India which will work on software to give a better consumer experience. 
This team will work on the Gionee UI, named Amigo, to make it much more customised for Indian consumers. 
 
"<a href="http://www.businessinsider.in/searchresult.cms?query=Make+in+India">Make in India</a> as an initiative (announced by the Modi government) gives an opportunity to not only take Gionee as brand ahead but also to be actively able to participate in the growth of our economy through various touch points," Gionee India Country CEO and MD Arvind R Vohra said. 
 
"India markis second home market to Gionee after China and the investment in India manufacturing is just another step in a line up of much more to come for the Indian market and customers," Gionee President William Lu said in the statement. 
 
Established in 2002, Gionee sells over 23 million handsets a year worldwide and ranks number 10 globally by smartphone market share. The move will help the Chinese firm bolster its presence in the burgeoning Indian handset market, which is among the fastest growing globally.India is poised to overtake the US as the second-largest market in the next few years. Shipments in India grew 44 % to 26.5 million units in April-June, as per research firm IDC.

Gionee to start phone manufacturing with Foxconn in India

<keyword id="1188106" type="COMPANY" weightage="80" keywordseo="Gionee">Gionee</keyword> is the number 3 GSM brand in China and they started operations last year in India. They launched a flurry of phones here, which included the Elife E6 and E7. They recently launched the Elife S 5.5, the worlds slimmest phone measuring 5.55 mm, that will hit the stores by end of Arpil. At the launch Arvind Vohra, Indian Operations Head from Gionee announced that the company has crossed Rs 500 Crores in revenues in the financial year ending 2014. 
 These are great numbers for the new entrant and the final report will be up soon. William Lu, Gionee President was also present at the gala event, where personalities from Bollywood and also Gionee India’s dealers gathered. William had an aggressive, yet confident, stance as always. And when asked, he told the media along with his Indian dealers that he is eying to be the top smartphone brand in India, in the next 5 years. Infact one of his dealers from Rajasthan was asked the same question and he said that Gionee phones will beat <keyword id="10591" type="CITY" weightage="40" keywordseo="Samsung">Samsung</keyword> and become number one in the state by end of June. 
 Well, we cannot go by the dealer’s word here, but Gionee does seem to be on the path to bring more innovative products to India soon. They are bringing a better version of the <keyword id="6355645" type="COMPANY" weightage="40" keywordseo="android">Android</keyword> user interface called Amigo 2, which will be available on their smartphones soon. This Chinese company is not the only one that has entered India in recent times. Oppo has also launched couple of good smartphone models in India. By the looks of it the top 5 mobile players in China are looking at India as a large market where they can sell their smartphone in big quantities.

Gionee Claims To Have Crossed Rs 500 Crores Revenue In the FY
2013-14, Eyes The Top Smartphone Spot In India

<keyword id="1188106" type="COMPANY" weightage="80" keywordseo="Gionee">Gionee</keyword> India was making a buzz by sending out e-vites for today’s event. While most thought it would just be a simple launch of the new <keyword id="6354485" type="CITY" weightage="80" keywordseo="mobile">mobile</keyword> phone from the Chinese manufacturing mammoth, it was a bit more than that. To begin with, a different kind of panel discussion took place where the agenda was an interesting debate on China versus Made-in-China. After that, the new marvel called the Gionee Elife E6 was showcased at the event. 
 Seen earlier at its Shenzhen factories in China, the finished product has finally arrived in India. Priced at Rs 22,999, this phone has modern looks, somewhat similar to Sony Xperia Z. As for specifications, the handset has a 5 inch touch display, 1.5 GHz Quad-core CPU, 2 GB RAM, 32 GB internal memory and a 13 MP camera. The 2,020 mAh phone battery is not removable and one cannot insert a data card to expand the memory either. The phone runs on <keyword id="6355645" type="COMPANY" weightage="40" keywordseo="android">Android</keyword> 4.2.2 <keyword id="620820" type="UNKNOWN" weightage="80" keywordseo="Jelly-bean">Jelly Bean</keyword> OS. 
 
 
 At the event, Arvind Vohra of <keyword id="1889966" type="UNKNOWN" weightage="40" keywordseo="Gionee-Mobiles-India">Gionee Mobiles India</keyword> revealed an aggressive plan, hoping to be among the top 3 mobile players in the country in the next two years. He also added that by next year, there would be 250 outlets of Gionee across the length and breadth of the country. Slightly aggressive, if you ask us, but if the Chinese manufacturer can pull it off, it might be among the top 5 mobile brands in India (if not top 3) by the end of 2 years.

You Searched For "Gionee India" and got 9 results

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