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Gillette just made an unprecedented change to be more like its competitors
Three of Gillette's products are offered as part of the service, acting as three separate tiers: di…
Dennis Green
Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahead with it.
"We Believe," which debuted on Monday, minces no words in attempting to address toxic masculinity. …
Tanya Dua
Gillette is facing a new threat from one of its oldest rivals
Schick is also launching a shave plan that allows you to choose which blades you want - a five- or …
Dennis Green
Gillette India is smiling as it's stocks surge
Gillette India, maker of men's shaving products, surged in Monday's trade after the company reporte…
Gillette sues Dollar Shave Club for patent infringement
Dollar Shave Club's subscription service has grown rapidly, making the company a new competitor to …
Richard Feloni,Richard Feloni
Brandon Wiggins
Furious people are destroying their razors after watching Gillette's ad - but it gave the company a crucial advantage over some of its biggest competitors
A survey of 2,020 adults done by Morning Consult and released on Thursday showed that the majority …
Mary Hanbury
Customers are leaving Gillette in droves - and now the company is taking drastic measures to stop the bleeding
Procter & Gamble told the WSJ that the loss is less drastic according to their internal numbers…
Dennis Green
#OwnTheFlexball: Five reasons why the new Gillette Flexball Razor is the answer to every man’s shaving woes
If you are a man, chances are you worry as much about getting a proper shave as women do about weig…
Meet David Taylor, new CEO of Procter & Gamble
P&G said that the 35-year company veteran Taylor will take over as CEO from November 1, with La…
Walmart and Gillette teamed up to create a women's shaving line that acknowledges what a chore it is to shave - but its affordable razors make it less of a pain
The shaving cream options are the Glee Mousse, a rich consistency in a Summer Lily scent, or the Gl…
Remi Rosmarin
Gillette is facing backlash for its #MeToo-inspired commercial that criticizes men - and it's not the first time men rioted after being told to act a certain way
George Belch, the chair of San Diego State University's marketing department, reviewed the ad. He s…
Áine Cain
Nearly 20,000 people have signed a petition asking Gillette to pull its name off of Patriots' stadium following charges against team owner Robert Kraft
Kraft was arrested in late February after police conducted an operation around a chain of spas that…
Ellen Cranley,Ellen Cranley
For Just $10,000, You Can Own A Ball Of David Ortiz's Facial Hair
Left-fielder Jonny Gomes inspired his teammates to grow beards similar to his own, and when their s…
Richard Feloni
Gillette Is Working On A High-End Razor That Could Revolutionize Shaving
The new ProGlide Flexball is aimed at the high-end market, with the company looking to charge a pre…
Harrison Jacobs,Ashley Lutz
Gillette Has Paid Kate Upton To Persuade Men To Shave ... Everywhere
A lack of back hair isn't all Upton wants on behalf of Gillette, however. A print ad that contains …
Jim Edwards
After 80 Years, Gillette Has Decided It Needs A New Ad Agency [THE BRIEF]
BBDO lost the lead assignment on Gillette after 80 years: P&G moved the account to Grey. Ad Age…
Laura Stampler
Don't let 'upflation' fool you into spending more on beauty products
Upflation is the new trend giving some people sticker shock, but data shows prices for beauty produ…
John Towfighi
Why Republicans are fighting the basic-income programs many cities and states are adopting: 'Is money a birthright now?'
Republican lawmakers from five states are seeking to ban guaranteed basic-income programs, citing c…
Noah Sheidlower,Allie Kelly
Federal regulators are wielding a classic Warren Buffett concept to go after Apple — his biggest stock bet
Warren Buffett popularized the idea of a competitive "moat" around a company. Regulators used the t…