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3 mins read

Majority Gen Z employees feel job satisfaction is more important than salary, say work-life balance is crucial

A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…

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2 mins read

India's apparel retail will continue to grow with rising incomes, increased demand for affordable fashions: Centrum

As per a research report by the financial advisory firm Centrum, looking ahead, the apparel market …

ANI   


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2 mins read

Nothing to wear? Bengaluru-based startup promises to deliver clothes in just 60 minutes. Here’s my experience!

Slikk aims to offer fresh collections from emerging fast fashion brands every week, along with a 60…

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2 mins read

Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating

The rise of online food delivery has revolutionized the way India eats.

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6 mins read

Budget A-Z, for the GenZ: A fun and handy guide for major terms around upcoming Union Budget

From fiscal deficit to GDP, understand key terms to navigate the financial landscape and make the m…

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2 mins read

What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.

Some Gen Z users have grown tired of the constant product promotion on social media and are turning…

Hannah Getahun   


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The work perk that GenZ really wants

Eight in 10 Gen Zers said job flexibility was a top priority when surveyed, about in line with thos…

Tim Paradis   


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4 mins read

The 2024 Great Unbossing — Desi Edition: How is global trend of firing mid-level managers taking shape in India

The idea of unbossing, or firing middle-level management in a bid to have flatter reporting structu…

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2 mins read

Millennials and Gen Z's trendy new splurge: groceries

Younger generations say they plan to spend more on groceries than travel, beauty, apparel, and fitn…

Lakshmi Varanasi   


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2 mins read

Streamers have a Gen-Z problem

Young people prefer social video over TV shows and movies, and are more influenced by ads on social…

Lucia Moses   


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3 mins read

"Sit back and relax," said 33% of GenZ daters, as dating is going to get easier this 2024

Studies show that this year, the dating world will be undergoing a significant transformation, ushe…

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6 mins read

Date hunting? You better know your Yerba from your Mojito, says Tinder’s year end report

Tinder, the world’s leading dating app, released its Year in Swipe Report for 2023 that shows what …

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2 mins read

In the digital age, chivalry is both dead and alive

In a world of rapidly evolving dating standards, the largesse is always in doubt when it comes to t…

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4 mins read

My shift is over: Why do GenZs say it, and is it a bad thing?

Hormazd Mistry, CEO, consulting firm ROI Institute India also agrees that GenZs speak their mind, a…

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3 mins read

Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes

Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…

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2 mins read

GenZ expresses their concern over shrinking wildlife habitat

To attain a better understanding of forest ecology in the urban landscape, Aaranyak organised an ev…

ANI   


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2 mins read

Dil Maange More: GenZ is not looking for archetypes like tall, dark & handsome

A tall, dark, stranger or a knight in shining armor are no longer the types of men this generation …

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2 mins read

GenZs, millennials want to be back to offices even as costs pinch

One of India’s largest companies TCS has recently reversed its pandemic-time WFH policy and asked i…

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5 mins read

GenZ and finance: Layoffs to continue in 2024 – Here’s how to be financially prepared

However, the layoffs may be more sector specific. “The likelihood of layoffs in India in 2024 is un…

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3 mins read

Dating Nightmares: Here’s what you should do if the ‘Evil Dead Rises’

QuackQuack, India's homegrown dating app, conducted a survey to discover some of the worst dating n…