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Majority Gen Z employees feel job satisfaction is more important than salary, say work-life balance is crucial
A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…
India's apparel retail will continue to grow with rising incomes, increased demand for affordable fashions: Centrum
As per a research report by the financial advisory firm Centrum, looking ahead, the apparel market …
ANI
Nothing to wear? Bengaluru-based startup promises to deliver clothes in just 60 minutes. Here’s my experience!
Slikk aims to offer fresh collections from emerging fast fashion brands every week, along with a 60…
Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating
The rise of online food delivery has revolutionized the way India eats.
Budget A-Z, for the GenZ: A fun and handy guide for major terms around upcoming Union Budget
From fiscal deficit to GDP, understand key terms to navigate the financial landscape and make the m…
What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
Some Gen Z users have grown tired of the constant product promotion on social media and are turning…
Hannah Getahun
The work perk that GenZ really wants
Eight in 10 Gen Zers said job flexibility was a top priority when surveyed, about in line with thos…
Tim Paradis
The 2024 Great Unbossing — Desi Edition: How is global trend of firing mid-level managers taking shape in India
The idea of unbossing, or firing middle-level management in a bid to have flatter reporting structu…
Millennials and Gen Z's trendy new splurge: groceries
Younger generations say they plan to spend more on groceries than travel, beauty, apparel, and fitn…
Lakshmi Varanasi
Streamers have a Gen-Z problem
Young people prefer social video over TV shows and movies, and are more influenced by ads on social…
Lucia Moses
"Sit back and relax," said 33% of GenZ daters, as dating is going to get easier this 2024
Studies show that this year, the dating world will be undergoing a significant transformation, ushe…
Date hunting? You better know your Yerba from your Mojito, says Tinder’s year end report
Tinder, the world’s leading dating app, released its Year in Swipe Report for 2023 that shows what …
In the digital age, chivalry is both dead and alive
In a world of rapidly evolving dating standards, the largesse is always in doubt when it comes to t…
My shift is over: Why do GenZs say it, and is it a bad thing?
Hormazd Mistry, CEO, consulting firm ROI Institute India also agrees that GenZs speak their mind, a…
Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes
Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…
GenZ expresses their concern over shrinking wildlife habitat
To attain a better understanding of forest ecology in the urban landscape, Aaranyak organised an ev…
ANI
Dil Maange More: GenZ is not looking for archetypes like tall, dark & handsome
A tall, dark, stranger or a knight in shining armor are no longer the types of men this generation …
GenZs, millennials want to be back to offices even as costs pinch
One of India’s largest companies TCS has recently reversed its pandemic-time WFH policy and asked i…
GenZ and finance: Layoffs to continue in 2024 – Here’s how to be financially prepared
However, the layoffs may be more sector specific. “The likelihood of layoffs in India in 2024 is un…
Dating Nightmares: Here’s what you should do if the ‘Evil Dead Rises’
QuackQuack, India's homegrown dating app, conducted a survey to discover some of the worst dating n…