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<ul><li>Riteish and <keyword id="929015" type="PERSON" weightage="20" keywordseo="Genelia-Deshmukh">Genelia Deshmukh</keyword> star in <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s new campaign.</li><li>Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”</li></ul>Snapdeal today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal.” The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality. Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality. In a straightforward manner, it aims to communicate Snapdeal’s unique value proposition - good quality at low prices The campaign “Brand Waali Quality, Bazaar Waali Deal,” features Bollywood actors <keyword id="1420" type="PERSON" weightage="20" keywordseo="Riteish-Deshmukh">Riteish Deshmukh</keyword> and Genelia Deshmukh Using humour, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded. Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware and much more. <div type="Youtube" id="mkqeUk6ylkc" title="Snapdeal | Brand Waali Quality Bazaar Waali Deal | NEW VIDEO 1 | Riteish | Genelia | Online Shopping" thumbUrl="https://i.ytimg.com/vi/mkqeUk6ylkc/mqdefault.jpg"></div> Speaking on the release of the campaign, Snapdeal’s CEO &amp; Co-founder, <keyword id="219793" type="COMPANY" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> said, “Value is an integral part of India's purchase journey - online or offline. It is shaped by decades of experience &amp; acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” The campaign is designed based on consumer insights gathered through extensive research. While users are familiar with value-priced options, they also seek a consistently predictable experience on quality, assortment, price and service. Snapdeal has built out a complete solution, where the entire assortment on the platform is aligned with the value e-commerce tenets of good quality at low prices. With its distinctive positioning, as seen in the campaign, Snapdeal is visibly reaffirming its leadership in the value e-commerce space. While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing. Snapdeal is India’s only e-commerce platform that is solely focused on the value segment. Unlike other platforms, which have bits of value selection dispersed across the entire assortment, 100% of Snapdeal is about value. The market for value retail in India is estimated at USD 210 Bn, which is 3 times of branded retail. Depending on the category, while 15-40% of the branded market is already online, only 2-3% of the unbranded, value merchandise is online. This vast value e-commerce opportunity is also enabled by the growth of e-commerce beyond India’s top ~ 40Mn households to the next ~ 170 Mn households, accounting for nearly 60% of India. Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal'' will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns. The campaign includes 10 videos ranging and will run across a variety of media. The campaign has gone live today and will run over the summer months.

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign

Bollywood is a dynamic land. Just like we see actors being replaced in movies and as television hosts, there is no dearth of replacements in the endorsements land. Here, we have a look at the famous celebrity replacements in the advertisement industry. 
 All images have been taken from Facebook accounts of the related <keyword id="31174" type="PERSON" weightage="100" keywordseo="brands">brands</keyword>.

Products That Replaced Celebrities For Their Endorsements

Mumbai, On the occasion of Chatrapati <keyword id="19988037" type="General" weightage="20" keywordseo="shivaji-maharaj" source="keywords">Shivaji Maharaj</keyword> Jayanti on Monday, it was announced that <keyword id="19915083" type="General" weightage="20" keywordseo="riteish-deshmukh" source="keywords">Riteish Deshmukh</keyword> will direct and feature in the historical action drama '<keyword id="20641344" type="General" weightage="20" keywordseo="raja-shivaji" source="keywords">Raja Shivaji</keyword>'. Riteish said: "In the annals of history, there emerges a figure that transcends mere mortal existence-a legend, an icon, an eternal flame of inspiration. <keyword id="19966480" type="General" weightage="20" keywordseo="chhatrapati-shivaji-maharaj" source="keywords">Chhatrapati Shivaji Maharaj</keyword> is not a mere historical figure; he is an emotion, a timeless saga of valour, and a beacon of hope that has illuminated hearts for over three and a half centuries." He added that his deepest aspiration has always been to immortalise Chhatrapati <keyword id="20341685" type="General" weightage="20" keywordseo="shivaji" source="keywords">Shivaji</keyword> Maharaj's awe-inspiring journey on cinema. "A journey of epic proportions, depicting the rise of a boy who defied the invincible, sparking the flames of Swarajya. A rebel whose courage knew no bounds, he didn't just rule land, he conquered hearts, earning the endearing title of 'Raja Shivaji'. " Jio Studios and Mumbai Film Company have come together for the bilingual film that brings to life the journey of a young Shivaji who rebelled against the mighty powers to be and went on to become the revered Raja Shivaji and establish Swarajya. Genelia Deshmukh, producer, Mumbai Film Company added: "Bringing the epic life of Shri Chhatrapati Shivaji Maharaj on celluloid has been our long standing passion. We embark on a noble quest, not merely to produce a film, but to weave a narrative thread that enriches the tapestry of our culture and history. 'Raja Shivaji' is our biggest dream." The epic saga, which will be in Hindi and Marathi, will have music composed by maestros Ajay-Atul, while cinematography will be helmed by iconic visual storyteller Santosh Sivan, marking his debut in Marathi cinema. Sharing their heartfelt sentiments on composing the soundtrack of Raja Shivaji, acclaimed music duo Ajay-Atul said: "Even after decades, there is only one king on this Earth, whose presence remains eternally alive in our heart, breath, blood. We are excited as the story of his valour, the thrill of his prowess is poised to resonate globally through this cinematic endeavour. "For any artist, to be able to contribute to the legacy of our King is a source of immense pride. We consider ourselves very fortunate to have this golden opportunity to be a part of the homage to the revered king - Raja Shivaji."

Riteish Deshmukh to direct, star in historical action drama 'Raja Shivaji'

<ul><li><keyword id="6361491" type="COMPANY" weightage="20" keywordseo="Procter-Gamble">Procter &amp; Gamble</keyword> also announced new declarations aimed to accelerate gender equality across India, at its #WeSeeEqual summit, held virtually.</li><li>Built on the theme ‘#Unsaid and #Undone’, the summit brought together leading voices on Gender Equality to challenge the current discourse and commit to the actions needed for progress.</li></ul>Procter &amp; Gamble today announced its commitment to achieve equal <keyword id="10779840" type="UNKNOWN" weightage="20" keywordseo="representation-of-female-directors">representation of female directors</keyword> behind the camera for its advertisements across brands in India over the next three years. P&amp;G will lead this through a comprehensive set of actions to do its part to build, fuel and connect a pipeline of diverse female talent in advertising, media and content opportunities as a systemic solution. Sharat Verma, Chief Marketing Officer and Vice President – Fabric Care, <keyword id="113078" type="COMPANY" weightage="20" keywordseo="PG-India">P&amp;G India</keyword> said, “At P&amp;G, we want to leverage our voice in advertising and media to be a force for good and a force for growth. We are proud of the progress we have made in sparking conversations on gender equality through campaigns like Ariel #ShareTheLoad, Whisper #KeepGirlsInSchool, Gillette #ShavingStereotypes, among others. As we continue to drive accurate portrayal of women in front of the camera, we understand the importance of driving <keyword id="10779838" type="UNKNOWN" weightage="20" keywordseo="equal-representation">equal representation</keyword> behind the camera. With that in mind, over the next three years we are committing to achieve equal representation of women directors for advertisements we make across our brands in India. We believe that having more women behind the camera will help the industry achieve a more accurate and unbiased portrayal of women in advertising.” P&amp;G will also continue to build on its aspiration to achieve responsible advertising by breaking stereotypes and busting myths via its advertising including characteristics, roles and context. Procter &amp; Gamble also announced new declarations aimed to accelerate gender equality across India, at its #WeSeeEqual summit, held virtually. Built on the theme ‘#Unsaid and #Undone’, the summit brought together leading voices on Gender Equality to challenge the current discourse and commit to the actions needed for progress. Hosted virtually for the first time, the event saw distinguished advocates and personalities like Sania Mirza, Faye D’souza, Ritesh Deshmukh, Genelia Deshmukh and many more, come together to address the challenges of gender and women’s equality. Madhusudan Gopalan, CEO, P&amp;G Indian Subcontinent said, “At P&amp;G, we are committed to be a force for good and a force for growth. In line with that, we want to drive equal opportunities for women and girls in education, at home, and in the workplace. In India, we have made strong progress through our initiatives like Whisper Menstrual Health and Hygiene Program, P&amp;G Shiksha, working with women-owned businesses and campaigns like Ariel #ShareTheLoad and Gillette #ShavingStereotypes. Our new declarations will further accelerate our progress through a series of new actions, commitments and partnerships. Promoting equality is critical, now more than ever as we recover from the current health crisis in India.” P&amp;G announced the following new declarations to take action and inspire change on Gender Equality in India: <ul><li>P&amp;G will continue on its commitment to raise awareness about menstrual hygiene, through its brand Whisper®. P&amp;G has educated more than 4 crore girls in India on menstrual hygiene till date and will educate more than 2.5 crore adolescent girls, on puberty and hygiene over the next three years</li><li>In line with P&amp;G India’s announcement to invest in women-owned businesses in 2018, the company has already spent more than ₹200 Cr ($30 million) with women-owned businesses in India. Furthering this commitment, P&amp;G will spend ₹300 Cr by deliberately working with women-owned businesses in India over the next three years</li><li>P&amp;G India will drive equality behind the camera by creating equal opportunities, capability and resource sharing. Over the next three years, P&amp;G commits to have equal representation of female directors for its advertisements across brands in India. </li><li>In order to provide equal opportunity for women in STEM roles, P&amp;G will:</li><li>Build digital and technological capability of 10,000+ women across P&amp;G’s external network (including customers, retailers, agency partners, among others) over the next year. This will help unlock their potential and enable them to meet their career aspirations </li><li>Leverage Government’s NEEM Mission across all plant locations in India to upskill and create opportunities exclusively for girls in the neighbouring communities around its plant. P&amp;G has already kickstarted this with its first of its kind initiative called ‘Venus Betiyaan’ at its Bhiwadi Plant, where they are bringing in girls for apprenticeship opportunities and experience on working on the shopfloor</li><li>Annually engage with 150+ colleges that offer STEM curriculum via a dedicated program focused on breaking gender barriers in STEM and Supply Chain. The company will also work with NITIE towards tackling on-ground, perception-based and opportunity-linked barriers with an aim to double the gender ratio on NITIE campus over the next 5 years</li><li>P&amp;G is introducing ‘Share the Care’, a new inclusive parental leave policy in India. This will entitle all new parents including biological parents, domestic partners, adoptive parents, parents in same-sex couples to 8 weeks fully paid parental leave. This builds on the company’s existing maternity leave policy of 26 weeks for birthing mothers and adoption leave of 26 weeks for primary caregivers.</li></ul>

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Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign

BI India Partner

Products That Replaced Celebrities For Their Endorsements

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Riteish Deshmukh to direct, star in historical action drama 'Raja Shivaji'

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P&G commits to achieve equal representation of female directors behind the camera for its ads in India over the next three years

BI India Partner

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