This is an as-told-to essay about a 25-year-old woman named Priya from <keyword id="19895037" type="General" weightage="20" keywordseo="Bengaluru" source="keywords">Bengaluru</keyword>, who has decided to ditch the dating scene and go for an <keyword id="20037538" type="General" weightage="100" keywordseo="arranged-marriage" source="keywords">arranged marriage</keyword> instead. The story is based on a real conversation but has been edited for length and clarity. Being a hopeless romantic, I spent the better part of the last five years on and off <keyword id="20288570" type="General" weightage="20" keywordseo="dating-apps" source="keywords">dating apps</keyword>. Now, I realise that for someone looking for their “forever person”, they can be a colossal waste of time. I matched and spoke with several people and even found people I felt that undeniable "zing" within the duration. But nothing ever materialised because these things weren’t just about chemistry; it was about aligning with someone who wanted similar things I did, and for some reason, I struggled to find that. In between shuffling from one app to another, I was in two serious relationships with people I met very organically. I was fully invested in these relationships and hoped they’d work out. But when the second one fell apart a few months ago, I decided that the dating apps would not be seeing me again. Instead, I would turn to the trusty backup plan for most Indians: an arranged marriage. <h2>Why an arranged marriage appealed to me </h2>The idea of an arranged marriage has always been a part of my life. My family has strongly believed in it, and watching close friends and relatives find happiness through this route only reinforced that belief. But it wasn't just tradition or family influence. After my last relationship ended, I realised I didn’t want to go through the exhausting process of convincing my parents to accept my choice of partner — something that's still a huge hurdle in my <keyword id="21185309" type="General" weightage="20" keywordseo="Indian-family" source="keywords">Indian family</keyword>. I didn’t want to risk unhappiness or conflict if things didn’t go smoothly. That’s when I decided I was ready for an arranged marriage. Once I made that choice, I stopped worrying about spending months or years with someone only to find we were on different pages once the initial excitement fades. Instead, I started focusing on what I wanted in a partner all along. For instance, I am looking for someone who has a decent job that pays decently. I can support myself, but I’d rather not marry someone who has too many financial responsibilities. I want a partner who will be my equal in everything and be supportive of my career choices — since I wish to work until retirement. Most of all, I’d like someone who shares my interests and hobbies. <div type="Article" hostid="261" msid="108165505" title="I want to be a tradwife. My twin sister&amp;#39;s conventional marriage convinced me." mstype="2" mssubtype="0"></div> <h2>Steps I took to start my journey </h2>I signed up as a premium member on two <keyword id="22342759" type="General" weightage="20" keywordseo="matrimonial-apps" source="keywords">matrimonial apps</keyword>. The process? Well, let’s say it’s not for the faint-hearted. I’ve swiped through about 500 profiles, filtering out the ones that didn’t match my expectations. The first thing you notice on these apps is the person’s picture and it’s only natural for that to influence your decision, much like a dating app. If you like their bio, you get down to talking about the more “practical” aspects of life, such as earnings, financial goals, responsibilities, whether or not they picture children in their future, etc. It was also crucial for me to find someone whose background and values aligned with mine. Caste was not an issue, but I wanted a partner from similar family background and upbringing to avoid potential personal or family conflicts later. And yet, none of this is even remotely enough. I did come across people who seemed fine on the surface but turned out to be condescending and rude the more I got to know them. Finally, of all the profiles I went through, I shortlisted 3 candidates that I wished to meet. While attraction and all these other aspects are important, what really matters is the energy you feel when interacting with them in person. As of now, I’ve met 2 of the 3 potential matches and I’m looking forward to meeting the third one (wish me luck). <h2>What will my life look like post-marriage? </h2>I don’t believe my life will drastically change post-marriage. Sure, I’ll have more responsibilities, but I’ll also have someone to share them with. My goal is to find a companion, someone I can explore life with, who’s comfortable with the idea of sharing everything, from household chores to dreams. A true partner. Of course, I’m scared — fear of the unknown is natural. I still don’t know who my life partner will be, and that uncertainty is daunting. But my optimism outweighs my fear. I believe that I’ll find the right person, and that belief keeps me going. <h2>Parting advice </h2>If I had any advice for someone entering the marriage "market" — because that’s exactly what it is — it would be to take this step only if you truly want it. While I am content with my choices, I have seen couples benefitting from modern dating, too. Secondly, don’t give in to societal pressure. Spend as much time as you can getting to know your potential partner. Indian parents tend to rush things and will likely push you to speed up the process. But remember, it’s your life. Stand your ground and make sure you’re comfortable with your choice. After all, this is about choosing someone who will walk with you through all of life’s ups and downs. <div type="Article" hostid="261" msid="112522764" title="Arrange or love marriage debate is passe, people are now marrying their AI partners" mstype="2" mssubtype="0"></div>

I am a GenZ Indian woman who spent five years in the dating game. Here’s why I am choosing an arranged marriage now.

<ul><li>GenZs play fewer ‘games of love’ and most young singles — that’s 77% — reply to a crush within 30 minutes. </li><li>They define <keyword id="6358061" type="General" weightage="20" keywordseo="relationships" source="Orion">relationships</keyword> differently too – like vibing, kicking it, deep liking and sneaky link. </li><li>Going to therapy, working on self confidence, past traumas and healing is the sexiest thing you can do to appeal to your potential match, Tinder says. </li></ul>GenZs are not too keen on marriage, they ain’t too crazy about defining relationships either, yet they make the best candidates to carry on a healthy marriage, as per a report by Tinder. GenZs are those digital natives born between 1997 and 2012 — basically those in the age group of 11-26. This is because personal development, emotional well-being, and clear communication in relationships are their priorities, which ultimately leads to healthier marriages, says a report by Tinder - ‘The Future of <keyword id="6367193" type="General" weightage="20" keywordseo="dating" source="Orion">Dating</keyword> 2023’. ‘A date is not a job interview’ The answer to this generation which primarily dates ‘online’ has a different attitude towards dating too. Their dates move from online to offline quite fast. “Gen Z are far more practical and intense that they usually set up real life meetings after a few days of chatting as compared to millennials who prefer to take more time before jumping in. Millennials often approach the first date like a job interview that you’d either pass or fail,” the report said. The young daters also play fewer games of love that add fuel to the fire that’s the ‘great gender battle’. Most young singles — that’s 77% — reply to a crush within 30 minutes. As many as 40% respond within five minutes and over a third reply immediately. “Today’s young daters are changing the state-of-the-date by tossing out timelines, goals of the white picket fence and endless self-imposed pressure for conventional labels. Instead, they are embracing a low pressure approach to dating that has cracked open a whole new world of meaningful relationship types,” says a report by Tinder. The attitude towards intimacy is also different. “There is a big difference of traits between millennials and <keyword id="4550079" type="General" weightage="20" keywordseo="genz" source="Orion">GenZ</keyword> as the former ‘hooking up’ may be a one-night stand but for Gen Z it’s simply a part of the dating process and a way to explore a connection without the pressures of labels. And they do not feel it is something to be ashamed of or be secretive about,” the report says. GenZs level up on love In addition to the fact that GenZs are younger, they are also not focussed only on getting married. They are keen on living it up by travelling and exploring the world — as opposed to settling down. Their ideas are more sprightly than the generations before. They also hold on to their single status much more zealously too. Even when they are in a romantic relationship, they prefer to call it something other than dating — like vibing, kicking it, deep liking, sneaky link and, of course, situationship aligning more with how 18-25 year olds perceive the dating process. Also, GenZs tend to work on themselves. The divorce rates for Gen Z are getting higher; they now prefer to go on <keyword id="17491115" type="General" weightage="20" keywordseo="sober-dates" source="Orion">sober dates</keyword> and plan to drink less alcohol, says the survey by Tinder. “The numbers don’t lie: 88% of surveyed singles say they’re interested in going on a sober date this year, with 52% either planning to drink less alcohol this year or opting not to drink alcohol at all,” said the report. Also, Gen Z tends to be more honest, open and focused on prioritizing mental health. In fact, their goals in the next 3-5 years in a survey showed young singles put personal growth and well being as their top 1 priority. “Going to therapy and working on self confidence, past traumas and healing will be the sexiest thing you can do to appeal to your potential match,” said the report. Like the popular saying goes — the best relationship of all is the one you have with yourself.

GenZ plays fewer ‘games of love’ and expected to win the marriage marathon

<ul><li>37% users of an online <keyword id="1095218" type="General" weightage="40" keywordseo="dating-app" source="Orion">dating app</keyword> say that the sudden re-entry of an ex can turn into a real-life horror story and even disrupt their new relationship.</li><li>Have you been ghosted after the first date? Data shows that over 18% or more have experienced the humiliation of being dumped without a word.</li><li>Dating nightmares are not just about catfishing and cyberstalking, sometimes meeting a zombie for a first date can be equally traumatising. </li></ul> Marriages may be made in heaven, but nightmarish dates inevitably come from online dating platforms. Ever gone on a date and wanted to run for the hills or been cyberstalked after you ditched someone after the first date? Well, you are not the only one. Many of these bad dates end up with people <keyword id="2928356" type="General" weightage="50" keywordseo="ghosting" source="Orion">ghosting</keyword> their paramours. From ghosting to the evil dead rising, here are some of the worst dating moments that Millennials and GenZ have encountered. QuackQuack, India's homegrown dating app, conducted a survey to discover some of the worst dating nightmares that its users had to encounter. With feedback from 10,000 participants across the country, the survey sheds light on the challenges faced by millennials and GenZ in the world of dating. Additionally, the survey highlights the risks associated with online dating apps. Let's dive into the spooky world of dating nightmares and discover how to navigate them safely. Have You Been Ghosted?: According to the survey, 18% of daters from all over India have experienced being ghosted. These individuals shared their stories, revealing that what seemed like a perfect connection turned out to be one-sided. The ghoul of a match disappeared without reason or explanation. The lesson learned from these experiences is the importance of clear communication and honesty. Expressing your feelings openly can help avoid misunderstandings. It's better to be upfront about not feeling the same way rather than leaving someone without closure. The <keyword id="15972373" type="General" weightage="80" keywordseo="evil-dead-rise" source="Orion">Evil Dead Rise</keyword>: The survey also introduced a term coined by GenZ daters: Evil Dead Rise. This refers to when an ex-partner reappears with fake promises and lies, causing havoc in their current relationships. Shockingly, 37% of dating app users between 20 and 26 admitted to experiencing this terrifying phenomenon. The sudden re-entry of an ex can turn a person's life into a real-life horror story. It's crucial to be cautious when dealing with past relationships and not fall for false promises. The Zombie Match: 31% of female users from Tier 1 and 2 cities reported encountering zombie matches. These matches suddenly unmatched them without reason, only to reappear later as if nothing happened. The solution, as suggested by these women, is to never accept a zombie match. Self-respect and mental peace should always take precedence over any match. It's important to be aware of such patterns and not allow them to repeat. The Spine-Chilling First Dates: 12% of male daters above 30 from Tier 1 cities shared their nightmarish first date experiences. These dates involved constant phone-checking, excessive talk about exes, bringing friends along, and even leaving mid-way due to food preferences. These men advised young daters to take their time and get to know their match before rushing into a face-to-face meeting. Starting with a virtual meet-up can help gauge compatibility and avoid unpleasant surprises. Safety is fast becoming a very important factor for online dating platforms. Dating apps have become intimidating because of the sheer volume of profiles that users have to trawl through before finding a suitable person. To make matters worse, women are fearful of encounters with “creeps” and “stalkers.” Remember the infamous Tinder Swindler? In a bid to make the lives of users easy, dating platforms are trying to make things easier by matching profiles using common interests rather than common locations or similar bios. In an interaction with Business Insider India Karima Ben Abdelmalek, says: “Young people are using dating apps to meet people, date and even marry. But we know we have to change and contribute to the new culture around dates by making it safe for them to meet and engage.” While online dating can be exhilarating, it also comes with risks. By learning from the experiences of others, individuals can navigate the dating world more safely so that you don’t become the victim of catfishing, image abuse, blackmail or cyberstalking. Additionally, it's crucial to be cautious when using online dating apps and avoid divulging too much personal information. With the right knowledge and precautions, dating can be a thrilling adventure rather than a nightmare. Founder and CEO of QuackQuack, Ravi Mittal, says, "Navigating the world of romance is certainly tricky, regardless of the mode of communication. Among our 27M+ users, we see genuine connections come easily to some, but not all. Some of these daters have to maneuver a little more than others to reach their perfect match. The purpose of our survey is to help new daters have a smoother experience, and who better to help than experienced daters who have been there and done that."

Dating Nightmares: Here’s what you should do if the ‘Evil Dead Rises’

<ul><li>The biggest myth surrounding selfie-clicking, filter-using GenZs is that they’re self-absorbed, but experts say that they’re more family-oriented than others. </li><li>Raised through a more friendly parenting style, parents are their 4 am friends and Gen Zs are also ‘reverse-influencing’ them to chase their dreams. </li><li>Gen Zs like to keep things open and fluid – from education and personal relationships to consumption and personal identity. </li></ul>GenZs or zoomers are the most mysterious of all generations — especially when compared to GenXers, baby boomers, and even their immediate predecessors – the millennials. They also appear to be full of paradoxes and, hence, are also heavily misunderstood. A lot of research is going into getting a deeper understanding of these digital natives – who were born right at the turn of the 21st century. Selfies, filters &amp; a sense of ‘self’ The biggest myth that surrounds them is that they’re self-absorbed. Most youngsters are either clicking selfies or filtering to put them up on social media, and constantly worrying about themselves. This may be true, but not entirely, according to Aditya Kaul, group account director at Kantar. “They are high on individualism, low on regrets and more self-appreciating. Like other generations, they prefer to live by their own values but prefer to live in a joint family,” he added, speaking at a webinar organised by Market Research Society of India (MRSI). “They come with an easy sense of entitlement that causes discomfort to the older generations,” said Anjana Pillai, partner, Quantum Consumer Solutions. Love thy parents But that doesn’t mean they do not get along with their parents. On the contrary, they have been raised through a more friendly parenting style, and are able to close the generation gap with their parents – becoming one of the first generations to do so. GenZs have been able to have a ‘reverse influence’ on their parents. “We hear of cases where many people in their 50s say that they chase their dreams because their children encouraged them to,” said Ashwini Sirsikar, group service line leader, Ipsos UU and SIA. This was clearly evident in the many parent-child duos that appeared on the business reality show Shark Tank India i<a href="https://www.businessinsider.in/business/news/an-aai-and-two-college-dropouts-home-snacks-biz-sends-shark-tank-judges-into-a-bidding-war/articleshow/96784920.cms">ncluding Patil Kaki</a>, GetAWhey, House of Chikankari —indicating that the way ahead is a combination of old and new. “Parents are an important means for them to negotiate with society, and parents are their 4 am friends,” adds Pillai. East not West Westernisation had made its way to India before the country attained freedom, but GenZs might be the first to resist that. They’re not blindly aping the West, say experts. “Being Indian and Indianness is a big deal for them – it’s stylish and sexy. But they do not have blind love or hate for their country,” said Mukul Gautam, vice president and chief of capacity building at Purple Audacity. This change could have happened on the back of many success stories of Indians – such as startup founders, athletes, global politicians and not to forget the many Indian-origin chief executive officers leading global tech majors. Open to… everything Zoomers also have something in common with the older generations – they’re just as religious as the older generations, and are also open to the idea of arranged marriages. Their acceptance of arranged marriages, however, is more a swing towards openness than towards traditionalism. GenZs are open to everything. They’re morally fluid and a lot more experimental, and open to trying new things. The constant change around them has made them open to change — from education and personal relationships to consumption and personal identity, there is a desire to keep things open. “GenZ has lived through the narratives of climate change, socio-cultural-political instability, many movements, polarisation etc., which has tempered their optimism and made them very pragmatic and opportunistic,” says Gautam. However, this doesn’t have a bad connotation since they’re constantly evolving, questioning and pursuing multiple identities. “It’s not a passive quest either. As if on dopamine, they constantly look and learn,” says Pillai. Yet, there are pitfalls to being young in times like these, as they’re experiencing youth in a way no other generation ever did. Too many choices available too early, exacting demands from self and a perpetual quest for validation, especially on social media, are some of the reasons for the growing mental health problems. The GenZ, who was born right when the internet took off, however, is better equipped to deal with social media and pitfalls. “It’s not mindless browsing. Social media is used judiciously to create a carefully curated identity and for furthering their personal career aspirations,” says Sirsikar. While millennials are toggling between online and offline identities, GenZs are doing a better job of closing the gap — better prepared for the future that is turning virtual in a much bigger way.

Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes

<ul><li>Narrowing down the search for love with a physical ‘type’ is not working <keyword id="4550079" type="General" weightage="20" keywordseo="genz" source="Orion">GenZ</keyword>, says a <keyword id="2307576" type="General" weightage="20" keywordseo="bumble" source="Orion">Bumble</keyword> report.</li><li>GenZ says that being honest and upfront about dating intentions is a top dating green flag.</li><li>About one in three people surveyed say that Indian GenZs believe in no set timelines for marriage. </li></ul>Love, they say, is blind. Few, however, believe it. Unlike the preceding generations, GenZ does not put a premium on “good looks”. At least the women don’t. Archetypes of the Elizabethan era are summarily being dissed by this ‘<keyword id="18621061" type="General" weightage="20" keywordseo="woke-generation" source="Orion">woke generation</keyword>’ like many other things. A tall, dark, stranger or a knight in shining armor are no longer the types of men this generation seeks to date. If Bumble’s survey findings are anything to go by, then GenZ daters in India don’t want to box up love with physical attributes — cutting the cord between love and looks. Narrowing down the search for love with a physical ‘type’ is not working GenZ, says the Love Unfiltered Report. And even those who have a type are keen on dating beyond it. As many as 38% of GenZ respondents believe that love comes in different shapes and sizes, meaning they are open to date outside their ‘type’. This open-mindedness expectedly is more relevant to women than men. Not that into me? That’s ok Looking for a casual relationship or settling down? Mutually exclusive or can date others as well — many questions have long since dogged people who date regularly. Here too GenZ begs to differ – they intend to answer all these questions upfront. As many as 52% of GenZ says that being honest and upfront about dating intentions is important – and that’s their top dating green flag. “GenZ daters are honest, conscious and intentional in their dating goals. Refreshingly, they are not hesitant to challenge the status quo and date on their own terms and timelines,” the Bumble report says. There has always been a thin line between being selfish and looking after their own interests — GenZ has gone to the other side and are not apologetic about it. Decades after Sex And The City’s iconic character Samantha Jones said, “I love you but I love me more.” — this generation has taken this seriously. No FOMO over Shaadi GenZ doesn’t mind waiting for a partner who understands and shares their values and beliefs. They know it’s hard to find it, and are ready to wait. The trend is called FONMO – fear of not missing out. They are unafraid to take a backstep from outdated societal norms. About one in three people surveyed say that Indian GenZs believe in no set timelines for marriage. A tad over a half of them are looking for someone who helps or will grow with them. That kind of love – like any kind of love is hard to find, and harder to hold on to. GenZ is also facing challenges from earlier generations. The biggest is balancing their career and love life – which troubles more than half of the survey sample, Then comes finding a partner who meets their expectations, and the last but not the least is commitment. Many of them struggle to find someone who is on the same wavelength sexually and emotionally, while the rest are worried about the pain of being rejected. Across all ages, one truth remains that love is one of the toughest of pursuits, which even when achieved remains the adventure of a lifetime.

Dil Maange More: GenZ is not looking for archetypes like tall, dark & handsome

<ul><li><keyword id="17828959" type="General" weightage="80" keywordseo="female-daters" source="Orion">Female daters</keyword> from smaller cities and towns are choosing to date men from metropolitan cities, says a report by dating app QuackQuack.</li><li>There has also been a positive increase in <keyword id="117089" type="General" weightage="40" keywordseo="gen-x" source="Orion">Gen X</keyword> (people born between 1965 and 1981) and <keyword id="98642" type="General" weightage="30" keywordseo="boomers" source="Orion">Boomers</keyword>.</li><li>Tier 2 men, especially the ones who have moved to metropolitan cities, like to share nostalgia for the suburbs.</li></ul> The women of Bharat (or Tier 2 India) are dating more casually now – i.e. for more ‘reasons than love’, according to findings released by virtual dating app QuackQuack. Moreover, the app has seen a swell in female users from Tier 2 cities compared to Tier 1 cities. The reason for this, the app says, is an up-and-coming trend in the virtual dating world – Urbanising. So, what is urbanising? In economics, urbanising means developing a rural area, generally near a city. However, in the world of dating it has a slightly different meaning. It means daters from smaller cities and towns are choosing to date someone in the cities and migrate for advantages in career, lifestyle etc. QuackQuack says that more female daters from smaller cities and towns are choosing to date and marry men from metropolitan cities. The verdict on this is also divided. While 23% of women found it opportunistic, 41% of women and 36% of men believed it to be harmless. <cmsannotation type="cmsannotation" annotationid="The difference between GenZ and millennials daters" comment="subhead" text="The difference between GenZ and millennials daters">The difference between GenZ and <keyword id="17828962" type="General" weightage="20" keywordseo="millennials-daters" source="Orion">millennials daters</keyword></cmsannotation> GenZ, the app says, has rejected the concept of soulmates but millennials still romanticise the idea. In other words, daters between 18 to 22 are more open to experimenting with their relationship preferences, choosing open relationship, casual, serious, etc. Users between 22 to 28 are seen picking both casual and long-term relationships, depending on their match, but the people above 28 generally prefer long-term exclusive relationships and dating that can lead to marriage. Interestingly, there has also been a positive increase in Gen X (people born between 1965 and 1981) and Boomers, a slang for people in their 50s and older, with more divorcees being reported. Some other interesting observations QuackQuack says that it has seen a more than 50% rise in the number of women from the eastern cities of India. The app has also highlighted an interesting trend in the way Tier 1 India dates compared to Tier 2 cities. While Tier 1 users have no specific preference when it comes to location, Tier 2 men, especially the ones who have moved to metropolitan cities, are seen matching specifically with Tier 2 women based on shared nostalgia for the suburbs. According to the data, 36% of men and 9% of women matched with people from the new city through the app to learn more about the local culture, find out the best restaurants around town, local hangout spots, traffic scenes, the easiest way to commute within the city and more. QuackQuack says it has 25+ million users under its belt currently and that targeting Tier 2 cities with vernacular ads and brand campaigns has proved beneficial.

Women from small towns are taking to dating apps faster as they search for partners from big cities

<ul><li>As per the report, 21% <keyword id="159493" type="General" weightage="80" keywordseo="gen-z" source="Orion">Gen Z</keyword> feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9% in 2016.</li><li>With side-hustle gaining more importance in Gen Zers lives, 70% felt side-hustles are the real shot to fame and success and 69% felt they would want to earn from their hobbies.</li></ul>MTV Insights Studio has launched the 2021 edition of its MTV Youth Study titled Atmanirbhar by Circumstance, to steer marketing and communications for youth in the right direction. A one of its kind study, Atmanirbhar by Circumstance is India’s largest youth research and a go-to handbook for the advertising and marketing community that provides a comprehensive overview of India’s Gen Z population. The in-depth qualitative and quantitative study reflects Gen-Z’s behavior, mindsets, habits and perceptions. Amid a raging pandemic, Atmanirbhar by Circumstance examines Gen Z's evolving thought processes and choices. With over 26,000 respondents aged 15 to 25 years from 50 Indian cities across NCCS A, B, and C, Atmanirbhar by Circumstance is the result of 185 questions covering seven broad topics: Education, Money, Romance, National Interests, Content, Family, Friends, and Spirituality, and COVID-19 Outlook. On conducting a nationwide study to learn more about India’s Gen Z population and on the launch of Atmanirbhar by Circumstance, Anshul Ailawadi – Head, Youth Music and English Entertainment at Viacom18, said, “2020 has been a pivotal year in so many ways. This edition of our youth study is the first such exercise post the first wave of the pandemic. It offers a rare glimpse into how young Indians are coping with a changing world in which every aspect of their lives – from their education and relationships to their careers and interests – needs to be rebuilt. It will go a long way in helping brands, creators and publishers establish a deeper connection with their Gen Z constituency.” “Chapters like Agla Chapter: Side Hustle, Pyar Dhokha Hai, COVID - 19 is temporary, Aspirations are permanent, bust common myths about this consumer set. They also showcase the evolving opinions of this age group. Overall, the findings indicate, India’s Gen Z is increasingly becoming independent or Atmanirbhar while continuing to ride high on aspirations. We hope this research empowers new age as well as legacy brands that are looking to deepen connect and build trust with their Gen Z consumer.” added Anshul. In addition to MTV’s Anshul Ailawadi, the launch also seen participation from leading brands such as, Godrej, Dabur, Dell Technologies and Spotify kicking off a discussion on Gen-Zfying the brands. The launch also had Gen Z representation from AIESEC, a non-governmental, and not-for-profit organization entirely run by youth for youth. Discussing trends relevant for Gen Zers were Vijay Kumar D - President of AIESEC in India, Joshua John Valloor - President of AIESEC in VIT, Dishay Sharoff - President of AIESEC in Mumbai, Kairavi Falguni Thakkar - Head of Partnership Development(PD) for AIESEC in India, and Jaiveer Bains - President of AIESEC in Patiala. On conducting a nationwide study to learn more about India’s Gen Z population and on the launch of Atmanirbhar by Circumstance, Anshul Ailawadi – Head, Youth Music and English Entertainment at Viacom18, said, “2020 has been a pivotal year in so many ways. This edition of our youth study is the first such exercise post the first wave of the pandemic. It offers a rare glimpse into how young Indians are coping with a changing world in which every aspect of their lives – from their education and relationships to their careers and interests – needs to be rebuilt. It will go a long way in helping brands, creators and publishers establish a deeper connection with their Gen Z constituency.” “Chapters like Agla Chapter: Side Hustle, Pyar Dhokha Hai, COVID - 19 is temporary, Aspirations are permanent, bust common myths about this consumer set. They also showcase the evolving opinions of this age group. Overall, the findings indicate, India’s Gen Z is increasingly becoming independent or Atmanirbhar while continuing to ride high on aspirations. We hope this research empowers new age as well as legacy brands that are looking to deepen connect and build trust with their Gen Z consumer.” added Anshul. In addition to MTV’s Anshul Ailawadi, the launch also seen participation from leading brands such as, Godrej, Dabur, Dell Technologies and Spotify kicking off a discussion on Gen-Zfying the brands. The launch also had Gen Z representation from AIESEC, a non-governmental, and not-for-profit organization entirely run by youth for youth. Discussing trends relevant for Gen Zers were Vijay Kumar D - President of AIESEC in India, Joshua John Valloor - President of AIESEC in VIT, Dishay Sharoff - President of AIESEC in Mumbai, Kairavi Falguni Thakkar - Head of Partnership Development(PD) for AIESEC in India, and Jaiveer Bains - President of AIESEC in Patiala. Some of the key highlights of the report: 1.AGLA CHAPTER: SIDE-HUSTLE <ul><li>21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9% in 2016</li><li>With side-hustle gaining more importance in Gen Zers lives, 70% felt side-hustles are the real shot to fame and success and 69% felt they would want to earn from their hobbies</li></ul>2.OG BAE RETURNS <ul><li>For Gen Zers money holds prime importance in a post COVID world. For 46% of respondents, money is all that matters, up from 21% in 2019. 46% said they would rather focus on being rich and successful instead of living a meaningful life, up from 25% in 2019</li><li>A staggering 74% felt there are a lot of undiscovered careers and ways to make money</li></ul>3.PYAR DOSTI DHOKHA HAI <ul><li>Gen Zers’ belief in true love continues to decline. 1 out of every 2 respondents said they flirted with someone else apart from their boyfriend or girlfriend during the lockdown. 25% said they don’t believe in marriage up from 10% in 2019 and 8% in 2016</li><li>13% shared they are in a committed relationship down from 26% in 2019 and 35% in 2016</li><li>They are less likely to date someone they meet online and believe that people treat relationships like stories – ‘here today, gone tomorrow’.</li></ul> 4. VOLUME OVER WORDS <ul><li>The study indicates that although Gen Zers are extremely vocal on subjects of national interest, they have muted participation for on-ground events.</li></ul><ul><li> 83% agree that political topics are a part of peer conversations</li></ul>5.APPLY CONTENT TO BURNT AREAS 21% watch shows as a method of escapism into an imaginary world, up from 17% in 2019. 67% said streaming apps allowed them to watch the content of their choice without having to pretend or fear being judged For 66% streaming content of their choice made them feel more expressive and free 43% said listening to music kept them emotionally healthy and is still the #1 stressbuster 6.ALEXA, GIVE ME PEACE OF MIND Given the negativity and volatility of the world around them, Gen Z is seeking refuge in family, religion and friends. 52% attributed their happiness to their family, up from 42%in 2019 and 13%in 2016. During the lockdown, 65% of respondents said their families were the most motivating factor. Being family oriented rose to the top of their partner's priority list 70% felt more in control of their life after prayer and 62% said being spiritual gave them clarity in a confusing world 42% would avoid having friends who compete with them, up from 18% in 2019; 45% felt friends are only for fun up from 25% in 2019 7.COVID IS TEMPORARY, ASPIRATIONS ARE PERMANENT <ul><li>56% Gen Zers believe that life will be back to normal overthrowing the concept of the ‘new normal’ after COVID-19 subsides</li><li>51% will wait for the right opportunity to come their way instead of going after just anything that is offered to them</li><li>74% said DIY during the lockdown has now grown to become a habit and 82% were more proud and confident about themselves after completing DIY tasks</li></ul>

Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions

<ul class="summary-list"><li>According to <keyword id="11896825" type="UNKNOWN" weightage="60" keywordseo="wedding" source="Orion">wedding</keyword> experts, some trends are timeless while others are expiring.</li><li>Bouquet tosses and balloon arches are expected to be less common at 2022 ceremonies.</li></ul>Even though <a href="https://www.insider.com/wedding-planner-best-and-worst-trends-for-next-year-2021-11">some wedding trends are timeless</a>, others fade year to year. So Insider asked wedding experts about the trends they expect to disappear this year, and which ones will likely flourish. <h2>Don't expect wedding registries to be filled with physical items </h2>Although we're <a href="https://www.insider.com/what-to-get-couples-for-the-holidays-according-to-wedding-experts-2021">used to seeing items</a> like kitchen essentials, home decor and necessities, and backyard accessories on wedding registries, Rachel Jo Silver, founder and CEO of <a href="https://lovestoriestv.com/">Love Stories TV</a>, a wedding-focused online marketplace, said she expects a shift."During the pandemic when everyone was stuck at home, they invested in things to make their living spaces more comfortable," Silver said. "Couples aren't looking for items for their kitchen, bedroom, yard, etc. — that's where they spent their own money last year."More couples may opt to include donations to a charity of their choice or a honeymoon fund.<h2>Bouquet and garter tosses may continue disappearing</h2><div type="image" title="Bride in white dressing holding pink and green flower bouquet with both hands" height="1451" width="1935" msid="88361493" hostid="261"></div>Although bouquet and garter tosses were previously seen as a wedding staple, photographer Thomas Beaman of <a href="https://paunveiled.com/">PA Unveiled</a> said this old tradition might be on its way out."Couples do not want to clear their dance floor for these outdated traditions," Beaman said. "We planned and photographed 47 weddings last year and only four or five couples did a bouquet/garter toss."Instead, couples are coming up with <a href="https://www.insider.com/best-ideas-to-make-your-wedding-unique-from-wedding-planner-2021-7">unique events of their own</a>, like a private dance, to replace these reception activities. <h2>Couples may pass on wedding favors this year</h2>Lindsey Nickel, owner of and <keyword id="11921879" type="UNKNOWN" weightage="60" keywordseo="wedding-planner" source="Orion">wedding planner</keyword> at <a href="https://www.lovelydayevents.com/">Lovely Day Events</a>, told Insider that couples are <a href="https://www.insider.com/wedding-advice-best-and-worst-trends-2021">rethinking what details are important on their big day</a>, and wedding favors likely won't make the cut."Favors will fade in 2022," Nickel said. "Planning a wedding during COVID taught couples to focus on the things that really matter to them, and for many, that was not a favor."Nickel added that couples are "becoming increasingly aware of wasted funds" and don't want to spend money on souvenirs that'll just get left behind.<h2>Balloon decor is predicted to decrease in popularity </h2><div type="image" title="arch of white balloons inside an event space with large, open windows" height="1004" width="1339" msid="88361495" hostid="261"></div>Even though balloon arches have made their way into just about every type of event, this trendy decor may be on the outs, according to Katie Brownstein, director of marketing at <a href="https://withjoy.com/">Joy</a>, a wedding-planning platform. "Balloon installations and arches have been synonymous with wedding decor — and let's be honest, basically all types of event decor — the last couple of years, but this trend is fading fast," Brownstein told Insider.She said that flower walls and arches are becoming a lot more popular instead. <h2>Minimonies and micro-weddings will likely become exceptions to the rule</h2>As couples eagerly sought <a href="https://www.insider.com/best-ideas-that-made-my-small-unqiue-wedding-special-photos-2021-10">creative ways to wed</a> without being able to have a large gathering over the pandemic, there was a surge of minimonies and micro-weddings.But <a href="https://www.weddingwire.com/wedding-ideas/author/kim-forrest">Kim Forrest</a>, senior editor at <a href="https://www.weddingwire.com/">WeddingWire</a>, said we'll see less of these going forward."I wouldn't say that minimonies and micro-weddings will disappear in 2022, but I do think we'll see them become the exception rather than rule," Forrest told Insider. "After COVID-related gathering restrictions loosened up, couples were eager to celebrate with loved ones, paving the way for the reemergence of larger guest lists."<h2>Open eating at weddings has seen a drop in popularity</h2><div type="image" title="Wedding catering, wedding food" height="800" width="1066" msid="88361498" hostid="261"></div>Doughnut walls, grazing tables, and quick-to-grab champagne flutes swept the industry in recent years.But Allyson Maynard, owner of <a href="https://www.wispproductions.com/">WISPP</a>, a company that films weddings, told Insider that even though these <a href="https://www.insider.com/what-to-know-before-you-do-popular-wedding-trends-advice-2021-8">trends make for fun social-media photos</a>, they're becoming less popular."Free-for-all food grabs out in the open are definitely out," Maynard said. "Catering is much more refined this year and couples will revert back to table service." <h2>On the other hand, you should expect to see more weekday weddings</h2>Beaman told Insider that he expects a rise in the number of weekday weddings this year."Every single wedding venue that we work with is either completely booked for 2022 — Friday, Saturday, or Sunday — or they are getting very close to being fully booked," he said. "There are still so many couples who pushed their wedding to 2022 because of COVID-19."Venues and other vendors also might offer weekday discounts.<h2>Electronic invitations are having a major moment</h2>Electronic invitations entered the industry at a rising pace as weddings were rescheduled and postponed <a href="https://www.insider.com/making-wedding-guests-send-proof-of-covid-test-vaccine-advice-2021-11">during the pandemic</a>, and Nickel told Insider that they're here to stay."2021 saw the rise of electronic invitations since guest lists and dates were uncertain until close to the wedding date," Nickel said."Electronic save the dates and invitations will continue to be popular for 2022 as couples focus their budget on the wedding-day experience and being conscious about waste," she said.<h2>Sparkler exits are still trending</h2><div type="image" title="Couple embracing in the center of a tunnel of held sparklers at wedding" height="1452" width="1937" msid="88361500" hostid="261"></div>Many couples choose to be sent off through a sparkler tunnel at the end of their wedding night, and that trend's not going anywhere any time soon."Sparklers started as a wedding trend but have made the transition to a wedding classic," Brownstein said, adding that a lot of couples think sparklers are "timeless." <h2>Couples are opting to support charity funds as part of their wedding</h2>Melissa Trentadue, manager of community at <a href="http://zola.com/">Zola</a>, a wedding-registry website, told Insider that more couples are including charity funds in their wedding registries. "While we've seen that couples are getting more specific with cash funds generally, charity funds, in particular, have increased in popularity," Trentadue said. Trentadue explained that opting to <a href="https://www.insider.com/top-rated-charities-social-causes-2018-11">support a charity</a> raises both money and awareness for the cause.<h2>Diamond alternatives are surging in popularity</h2><div type="image" title="gold and silver with with green jewel lying on counter" height="1445" width="1927" msid="88361502" hostid="261"></div>Maynard told Insider that alternatives to <a href="https://www.insider.com/i-wore-a-fake-engagement-ring-for-a-week-experiment-2019-2">traditional diamond rings</a> will continue to rise in popularity."Handmade rings from boutique and artisan jewelers are on the rise. The conflict-free diamond-alternative stone, Moissanite, is soaring in popularity," Maynard said. She added that <a href="https://scottjamesjewelry.com/collections/rings/products/teton-range-band?variant=39392545243235">Mountain Range Topography rings</a> are particularly popular among couples who eloped in "epic or adventurous locations." <h2>Sustainable weddings are set to take off throughout 2022</h2>Younger generations are giving their attention to sustainability and doing their best to eliminate waste — even when it comes to their big day, according to <a href="https://www.theknot.com/content/author/esther-lee">Esther Lee</a>, senior editor at <a href="https://www.theknot.com/">The Knot</a>."Sustainability will gain even more popularity in 2022 with more to-be-weds pursuing deeper conversations about their <a href="https://www.insider.com/easy-ways-to-help-the-environment-2019-3">environmental footprint</a> with their planning team," Lee told Insider. The wedding expert added that millennial and Gen-Z couples are "more mindful about sustainability and the future of our planet," so they'll "approach wedding planning with deeper care and concern."<h2>Customized wedding activities, such as reversed timelines, will likely replace standard traditions</h2><div type="image" title="couple in wedding attire surrounded by guests and cutting into a cake" height="1426" width="1901" msid="88361505" hostid="261"></div>After wedding postponements, and cancellations, couples are <a href="https://www.insider.com/how-to-plan-attend-a-wedding-during-covid-19-wedding-advice-2021">ready to do things their way</a> and make their big day everything they want it to be."Several wedding professionals we talked to referred to a sense of freedom when it comes to planning <a href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.weddingwire.com%2Fwedding-ideas%2Fwedding-trends&amp;data=04%7C01%7CLauren%40jonesworks.com%7C3e76037af2304366ee8308d9a080f721%7C3dcd211048134fee957ac0b8e4d6a059%7C0%7C0%7C637717298019716556%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=%2Fm1Jlnkq6A%2BKDSQSEavQLyvnZxA1Ee%2FMN8oEV%2FY1eW8%3D&amp;reserved=0">2022 weddings</a>," Forrest said. "Couples have waited so long to celebrate with loved ones, they're going to do things their way and not do things just because they're 'tradition' or expected by family."She added this could mean incorporating bold colors, booking a food truck, or switching up the usual wedding-day timeline, like by putting cocktail hour first.<h2>Videographers and filmographers may be a nonnegotiable for many couples</h2>Matt Dalley, cofounder and co-CEO of <a href="https://simplyeloped.com/">Simply Eloped</a>, a group of elopement planning experts, told Insider that after an era filled with recorded and livestreamed weddings, videography will continue to be incorporated for years to come."The smaller weddings and elopements are all about the couple, but they still want to share every moment later," Dalley said. "The best way to announce you have tied the knot is via a video announcement of the moment you became a happy couple."Couples are looking to find <a href="https://www.insider.com/how-to-get-best-wedding-pictures-according-to-wedding-photographer-2021-9">more ways to share their big day</a> with loved ones, and videography is filling that gap.

6 wedding trends that are disappearing in 2022, and 8 you'll see everywhere

<ul class="summary-list"><li>Ben Tate and his seven-year-old daughter Zara began posting lip-syncing TikTok videos in 2020.</li><li>What started out as a pandemic hobby has capaulted them into stardom.</li></ul>A father and daughter curled up on a colourful rug, singing an Aladdin duet, could be a flashback to many 1990s households. But this one, featuring seven-year-old Zara and her father Ben Tate lip-syncing to "A Whole New World" is just one of the dozens of videos that have catapulted the pair into TikTok stardom.Sydney-based Tate, 42, and Zara have racked up close to three million followers with their father-daughter performances on the app. What started as a family lockdown diversion has grown into a social-media phenomenon: @benandzara.<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@benandzara/video/7119215429175790849" data-video-id="7119215429175790849" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@benandzara" href="https://www.tiktok.com/@benandzara?refer=embed">@benandzara</a> Wait for it… Making my daughters dreams come true since 2015 <a title="benandzara" target="_blank" href="https://www.tiktok.com/tag/benandzara?refer=embed">#benandzara</a> <a target="_blank" title="♬ A Whole New World - Mena Massoud &amp; Naomi Scott" href="https://www.tiktok.com/music/A-Whole-New-World-5000000001462702463?refer=embed">♬ A Whole New World - Mena Massoud &amp; Naomi Scott</a> </section> </blockquote> Since their TikToks blew up, they've also developed a growing audience on Instagram where they repost many of their TikToks and have over 300,000 followers. They have appeared on several TV shows, and now <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.cameo.com%2Fben_and_zara">offer personalized videos</a> to their fans for $35 via Cameo.But behind the camera, Ben and his wife Lisa are learning to navigate the business side of viral fame, while still protecting their family's privacy — and Zara from the pitfalls of child stardom.<h2>The pair began creating TikToks just for friends and family</h2>Like Zara, Tate was also accustomed to the camera from an early age, filming his first commercial when he was only nine years old. Zara, too, had the showbiz baby bug."Ever since she could walk, she's always lip-synced to songs and danced around, and all the stuff as I did as a kid," Tate told Insider.During the first lockdown in 2020, while others were <a href="https://www.theguardian.com/us-news/2020/apr/19/coronavirus-stress-baking-sourdough-kneading-relax">perfecting their sourdough</a>, Tate started a private TikTok account where he posted videos of the two of them. One Friday night, he and his wife decided to make one public, out of curiosity.<a href="https://www.tiktok.com/@benandzara/video/6871142070699052289?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en">Their first video</a>, of Tate and then-five-year-old Zara lipsyncing to Backstreet Boys' "I Want it That Way," quickly blew up, racking up close to 100,000 views in the first 24 hours. The video has now reached nearly 250,000 likes. "I understood why people received it well, but at the same time, the amount of views was shocking. And it was a bit scary too in a way, at first," Tate said.<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@benandzara/video/6871142070699052289" data-video-id="6871142070699052289" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@benandzara" href="https://www.tiktok.com/@benandzara?refer=embed">@benandzara</a> <a target="_blank" title="♬ I Want It That Way - Backstreet Boys" href="https://www.tiktok.com/music/I-Want-It-That-Way-222552446588575744?refer=embed">♬ I Want It That Way - Backstreet Boys</a> </section> </blockquote> Ben and Lisa deliberated over whether to put Zara in the public eye. "But in the end, we figured — it is fun, and something she loves to do with me. Let's just go with it, and as long as it remains fun, we'll see where it takes us."<h2>Tate believes Zara's innate talent and authenticity is the reason behind their success</h2>The first videos they uploaded were casual, the pair lying in bed lip-syncing to 1990s throwbacks like TLC's "Waterfalls" or the Spice Girls — too old for Zara to have heard the first time around, but belovedly vintage enough to charm a millennial or Gen-Z audience. The videos then start to show higher production value, with choreographed dances, costumes, and sponsored content. "Now I look at the lighting, the colours, and Zara's really particular about that — she can tell you if she's in the shadow and she knows how to find the light, fill up the frame so that it's more entertaining."<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@benandzara/video/7134205921307168002" data-video-id="7134205921307168002" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@benandzara" href="https://www.tiktok.com/@benandzara?refer=embed">@benandzara</a> Replying to @OLD HEAVY Rest in Peace Olivia Newton John. Here’s our little tribute. ❤️❤️❤️ <a title="olivianewtonjohn" target="_blank" href="https://www.tiktok.com/tag/olivianewtonjohn?refer=embed">#olivianewtonjohn</a> <a target="_blank" title="♬ You're the One That I Want - From &quot;Grease&quot; - Rydel High" href="https://www.tiktok.com/music/You're-the-One-That-I-Want-From-Grease-6726421369921210370?refer=embed">♬ You're the One That I Want - From "Grease" - Rydel High</a> </section> </blockquote> Tate has the ideas, and then Zara either vetoes them or riffs off them. But if Tate is the manager, Zara is clearly the star, wide-eyed with a drama-kid demeanor, exaggerated expressions, and advanced dance skills. Tate credits their success to her Disney-character-inspired persona and her precocious talent for lip-syncing. But as to their excessive popularity, Tate said the only reason he can come up with is that "we both genuinely love performing. And that translates to an authentic feel, because it's a dad and daughter genuinely loving something that they're doing together, it translates to the audience that they're seeing something that is filled with love and fun."<h2>Despite being the star of the channel, Zara's parents want to shield her from the pitfalls of fame</h2>Unusually for a viral star, Zara cannot see the comments of her fans. In fact, she doesn't even have a phone, and her parents have no plans to change that. She can watch their videos, "but as far as having any access to comments, she's way too young for any of that yet," said Tate."If it ever becomes in any way negative, then we would pull out straight away, and if Zara turns around tomorrow and says that she doesn't want to do it, then we don't do it. Simple as that."Zara told Insider she thinks that at the moment, "It's very fun, I get to spend time with dad and my favorite part about it is lip-syncing to my favourite songs, doing dances and I love acting."<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@benandzara/video/7131607698642111745" data-video-id="7131607698642111745" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@benandzara" href="https://www.tiktok.com/@benandzara?refer=embed">@benandzara</a> <a title="actingchallenge" target="_blank" href="https://www.tiktok.com/tag/actingchallenge?refer=embed">#actingchallenge</a> <a target="_blank" title="♬ Say Something - Piano Covers Club from I’m in Records" href="https://www.tiktok.com/music/Say-Something-6814396889547409410?refer=embed">♬ Say Something - Piano Covers Club from I’m in Records</a> </section> </blockquote> Tate said that interacting with stars, like when Elton John reposted one of their videos or when Callum Scott and Bon Jovi responded, Zara "gets a real buzz out of that."Lisa now comes up with many of the concepts and helps with the brand deals — the money for which Tate said goes into a savings account for Zara, for when she's older. "It's actually been really great for our marriage, it's ended up a whole new thing where we create, come up with ideas together and then run them by Zara. It's been a real joy," he said.That said, the account is unusually impersonal: strictly performance only. Tate and Lisa are "intensely private" and protective as parents."We don't have our head in the clouds about where we are," Tate said. "It might not seem like it, the amount of followers we've got, but our private life is our private life and we're really careful about what we say and do on camera. We don't personalise it; it's all performing, you don't see our 'in real life' stuff, what we do without cameras."Tate added that the videos are also "super clean" and kid-friendly. "In these strange and often dark times," he said, "We're now aware of really trying to make a page that you can come to and it'll bring a smile to your face."<a href="https://www.insider.com/culture">For more stories like this, check out coverage from Insider's Digital Culture team here.</a>

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