You Searched For "Gen Z consumers" and got 19 results
Sort By:
8 mins read
Gen Z's latest obsession: smelling good
The luxury fragrance industry is booming thanks to TikTok and teen boys.
Eve Upton-Clark
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
3 mins read
India’s e-commerce boom: Gen Z, small cities, and self-care trends on the rise, says Meesho
Meesho's inaugural Smart Shopper Report for H1 2024 explores evolving online shopping trends, highl…
4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
6 mins read
America's trade war is coming for Gen Z's favorites
Gen Z could see higher prices on Shein and Temu goods due to a Biden administration proposal.
Jacob Zinkula
7 mins read
Gen Z's new status symbol: super-expensive snacks
Inflation is no match for Gen Z's love of little treats. A $19 Erewhon smoothie or a $45 tin of pot…
Eve Upton-Clark
3 mins read
Here's what's on Gen Z's 'micro-spending' wish list
Gen Z is spending money on more instant forms of gratification over traditional milestones like buy…
Jordan Hart
3 mins read
Brat summer is over. Here's what Gen Z's wearing to the office this fall.
These Gen Z workers are returning to work and leaning into fall fashion trends like vests, maxi ski…
Jordan Hart
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
2 mins read
Fast food has a Gen Z problem
Gen Z diners were less likely than other generations to say that fast-food restaurants were a good …
Alex Bitter
2 mins read
Apple's new iPhone camera button is a big Gen Z bet
Apple's entire iPhone 16 lineup features a new camera control button. Experts say that it will be a…
Aditi Bharade
1 min read
Gen Z men and women spend their money and free time very differently
Gen Z men and women have different social media and streaming preferences and spending habits. A ne…
Sarah Jackson
2 mins read
Whole Foods' CEO is betting that Gen Z will be down to fork out more cash for his company's groceries
Over half of the Gen Zers surveyed by Whole Foods said they were willing to pay more for sustainabl…
Aditi Bharade
2 mins read
Gen Z and millennials are propping up the economy — with help from their parents, 'Oracle of Wall Street' says
Consumers between the ages of 24 and 38 hold the largest discretionary spending power in the US, Me…
Filip De Mott
2 mins read
Gen Z's latest hot club is Costco
Sharing packs of food from Costco and Sam's Club is one way that Gen Z shoppers are saving money as…
Alex Bitter
9 mins read
Gen Z loves the gym. That's a big problem for gyms.
Gen Zers are crowding gyms with their love of weightlifting and hanging out. America's gyms aren't …
Eve Upton-Clark
8 mins read
Google studied Gen Z. What they found is alarming.
A new study reveals how Gen Zers behave in their natural habitat: the internet
Adam Rogers
2 mins read
Gen Z's love of discount stores could send these 3 retail stocks soaring as much as 18%, Bank of America says
Amid high inflation, Millennials and Gen Z are increasingly shopping at TJ Maxx, Burlington, and Ro…
Kelly Cloonan
3 mins read
Gen Z isn't impressed by Tesla cars. That should worry Elon Musk.
A recent survey of Morgan Stanley's 2024 interns found that Gen Z interest in Tesla has fallen ever…