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iQOO Z9s Pro review: Excellent performance in a budget
The iQOO Z9s Pro impresses with a balanced blend of design, performance, and camera capabilities, a…
Gen Z's new status symbol: super-expensive snacks
Inflation is no match for Gen Z's love of little treats. A $19 Erewhon smoothie or a $45 tin of pot…
Eve Upton-Clark
‘He had a breakup and took a one-week leave’: Manager shares about his Gen-Z employee, internet reacts
A manager's tweet about a Gen Z employee taking a week off after a breakup sparked backlash online.…
America's trade war is coming for Gen Z's favorites
Gen Z could see higher prices on Shein and Temu goods due to a Biden administration proposal.
Jacob Zinkula
Gen Z is ushering in the all-inclusive era
All-inclusive resorts are seeing a surge in demand in part driven by Gen Z, who value luxury, conve…
Kelsey Vlamis
Gen Z and Millennials prefer stocks and mutual funds; index funds trump over ETFs, say recent reports
Index investing is booming in India, particularly among young investors who favor index funds and E…
Gen Z found a home in Asheville. Hurricane Helene swept it away.
Gen Z moved to Asheville for work and a close-knit community. After Hurricane Helene, they wonder i…
Allie Kelly,Jordan Pandy
Gen Z is obsessed with manifesting their way to riches and romance
On TikTok, Zoomers are turning to a higher power to guide them through uncertainty.
Amanda Hoover
Gen Z's latest obsession: smelling good
The luxury fragrance industry is booming thanks to TikTok and teen boys.
Eve Upton-Clark
Weekend wrap: Nvidia’s AI-driven surge, Indian banks’ steady growth and more
Nvidia has become the world's largest company amidst an AI boom, surpassing Apple. Meanwhile, the U…
Gen Z college grads are bearing the brunt of today's tricky job market
Recent college graduates are more likely to be unemployed than workers overall. This isn't typical.
Jacob Zinkula,Madison Hoff,An…
The app data has spoken, and Gen Z's love for Temu is real
Users between 18 and 24 downloaded the app 41.98 million times in the first 10 months of the year.
Aditi Bharade
Gen Z strikes back
Companies reneged on their job offers. Now college students are getting even.
Aki Ito
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
Gen Z and millennials are propping up the economy — with help from their parents, 'Oracle of Wall Street' says
Consumers between the ages of 24 and 38 hold the largest discretionary spending power in the US, Me…
Filip De Mott
Job-hunting in 2024 has a modern dating element — ghosting!
Ghosting, the abrupt end of communication without explanation associated with modern dating, is now…
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
Why Gen Z college grads are feeling increasingly pessimistic about entering the workforce
More than half of the current college class of 2025 feels pessimistic about entering the workforce,…
Erin Snodgrass
Sorry Mom and Dad, Gen Z is calling the shots on the family vacation now
Gen Zers aren't just tagging along on their parent's pricey trips; they are calling the shots, luxu…
Maria Noyen
Weekend wrap: Ratan Tata's legacy, Ola Electric's woes, smartphone pinkies and more
We bid adieu to Ratan Tata this week and various former Tata Cliq employees came forward to talk ab…