Inflation is no match for Gen Z's love of little treats. A $19 Erewhon smoothie or a $45 tin of pot…

Gen Z could see higher prices on Shein and Temu goods due to a Biden administration proposal.

The iQOO Z9s Pro impresses with a balanced blend of design, performance, and camera capabilities, a…

A manager's tweet about a Gen Z employee taking a week off after a breakup sparked backlash online.…

Gen Z moved to Asheville for work and a close-knit community. After Hurricane Helene, they wonder i…

All-inclusive resorts are seeing a surge in demand in part driven by Gen Z, who value luxury, conve…

Companies reneged on their job offers. Now college students are getting even.

Recent college graduates are more likely to be unemployed than workers overall. This isn't typical.

The luxury fragrance industry is booming thanks to TikTok and teen boys.

On TikTok, Zoomers are turning to a higher power to guide them through uncertainty.

Users between 18 and 24 downloaded the app 41.98 million times in the first 10 months of the year.

Consumers between the ages of 24 and 38 hold the largest discretionary spending power in the US, Me…

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

A new survey reveals the 100 companies where high school students most want to work

Ghosting, the abrupt end of communication without explanation associated with modern dating, is now…

A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Women are documenting their bridesmaid costs on social media and some are sharing that it's OK to s…