<ul><li><keyword id="3508584" type="General" weightage="20" keywordseo="the-man-company" source="Orion">The Man Company</keyword>'s latest video-based campaign executed by What Works is an embodiment of self-love aspiring to embolden modern-age men. </li><li>The idea is to encourage the thought that no matter what choices a man makes in his life or the pressure society imposes on him, they shouldn't stop him from trusting and believing his inner abilities.</li></ul>The Man Company, recently rolled out the highly-anticipated extension to their 2019 campaign 'Gentleman kise kehte hai'. A true gentleman doesn't wear a superhero cape or carry a godly hammer with lightning-thunder power. Real gentlemen are You and I, struggling with possessiveness, insecurities, vulnerability, and stacks of self-doubt while yearning to show compassion and empathy for our inner self. Celebrating this core idea of every individual recognizing and honoring their self-worth, on the occasion of <keyword id="72362" type="General" weightage="20" keywordseo="international-mens-day" source="Orion">International Men's Day</keyword>, The Man Company took its legacy forward with the signature campaign 'Gentleman tumhi toh ho'. From birth, men and women are often treated differently. While girls are seen as fragile and delicate, boys have been taught to be hardcore and indifferent. The preconceived notions surrounding the emotional, behavioral, and social outlook have only pushed fine men into a corner from where it's considerably challenging to get out. For instance, most people think that men hardly care about their appearance, hairstyle, or clothes and mock those men who outwardly care about these things because the 'sher muh nahi dhote' concept is deeply rooted in their minds. However, most men carefully select their clothes, comb through their tussles and try to look their best, proving that self-care and self-love don't make anyone a lesser or more of a man. Men like to cherish themselves as much as any other person, and self-support or regular doses of personal care do not hamper their chances of being a 21st-century gentleman. The Man Company's latest video-based campaign executed by What Works is an embodiment of self-love aspiring to embolden modern-age men. The idea is to encourage the thought that no matter what choices a man makes in his life or the pressure society imposes on him, they shouldn't stop him from trusting and believing his inner abilities. It revolves around men appreciating themselves without indulging in the pessimistic outlook of conventional societal norms while supporting their physical, psychological, and spiritual growth. <div type="Youtube" id="t30LFLoDyi0" title="Gentleman tum hi toh ho yaar | Celebrate self-love" thumbUrl="https://i.ytimg.com/vi/t30LFLoDyi0/mqdefault.jpg"></div> The Man Company has released the 'Gentleman tumhi toh ho' video campaign on YouTube in nine different languages: English, Hindi, Tamil, Telugu, Punjabi, Bengali, Marathi, Kannada, and Gujarati. It also has a section describing the video content in sign language. This multilingual feature enables users to consume the video content in their chosen language with the help of carefully translated subtitles. The objective is to relay the message that gentlemen come from all walks of life, irrespective of language or age barriers. It is pertinent to note that ace singer Sona Mohapatra has delivered the video voiceover while Article 15 fame writer, poet, and lyricist <keyword id="1012906" type="General" weightage="20" keywordseo="Gaurav-Solanki" source="Orion">Gaurav Solanki</keyword> penned down the content. On this occasion, Hitesh Dhingra, Founder of The Man Company, said, "Coining the thought surrounding 'Gentleman kise kehte hai' accelerated the talk around the societal expectations, self-doubt, and apprehensions that society feeds to men. As a society, we have grown accustomed to multiple stereotypes, people assume that men don't worry about their appearance simply because they're men and hence have other things to do. This International Men’s Day, as India's leading men's grooming brand, we are equipped and responsible for empowering today's men so that they can feel the best version of themselves at any given point in life." Commenting about the campaign, Imran Shamsi, Founder of What Works - Video Agency and Production House, said, "Men are often celebrated for their bravery, intellect, and strength, but no one writes songs or poetry about their appearance. We see these gentlemen every day but often overlook their inner and outer beauty. Keeping this as the core idea, we wanted to pay an ode to the gentleness in men. And, since the focus was on self-acceptance and self-love, ordinary men became the heroes of our film." Vibhav Ameta, director of the video, added, "The narrative demanded simplicity, a free-flowing viewing experience, and visuals that connect emotionally and bring smiles. Picturing men in their daily life through the scope of 'self-love' was tricky, not something we see in campaigns that often. We used mirrors to show a different perspective, a new reflection, another side of a gentleman." Speaking about this latest collaboration, Gaurav Solanki, Critically acclaimed Indian fiction writer, screenwriter, and lyricist, said, "Men are often expected to hide their emotions or vulnerability and to behave in a certain way. It damages their relationship with themselves as well as with other people. Most of the men I know, if not all, don't fit into these definitions. I wrote about this two years ago, and earlier this year, when The Man Company reached out to me, we decided to talk about it again, but with a different lens. We wanted to celebrate men who don't care about stereotypes and defy this pressure, men who are in love with themselves in a healthy way, and how that makes them more compassionate and fun. This is an effort in that direction or just a high-five."

This International Men's day, The Man Company celebrates self-love and pays an ode to the gentleness in men

New Delhi, <keyword id="94226" type="PERSON" weightage="20" keywordseo="Indian-boxers">Indian boxers</keyword> won three gold medals, besides two silver and four bronze, at the recently concluded <keyword id="7517642" type="COMPANY" weightage="20" keywordseo="Cologne-Boxing-World-Cup">Cologne Boxing World Cup</keyword> held in Koln, Germany. "Our Indian boys and girls have won nine medals including three gold, two silver and four bonze medals at the prestigious Cologne Boxing World Cup," Union Sports Minister Kiren Rijiju shared the news on his official Twitter handle on Sunday. "India has achieved tremendous progress in boxing. My hearty congratulations to our star bvoxers!" he added. Ace Indian pugilists Amit Panghal (flyweight 52kg), Manisha Moun (57 kg) and Simranjit Kaur (60kg) clinched gold medals in their respective weight categories. <keyword id="1885961" type="PERSON" weightage="20" keywordseo="Sakshi-Choudhary">Sakshi Choudhary</keyword> (57 kg), two-time AIBA Women's Youth World Champion and heavy weight boxer Satish Kumar (+91kg) won the silver medals. Sonia Lather (57kg), Pooja Rani (75kg) Gaurav Solanki (57kg) and <keyword id="10464632" type="PERSON" weightage="20" keywordseo="mohamed-hussamudin">Mohamed Hussamudin</keyword> (57kg) bagged bronze medals. SEE ALSO: <a href="https://www.businessinsider.in/tech/enterprise/news/wistron-apple-iphone-manufacturer-could-face-these-penalties-if-found-guilty/articleshow/79790319.cms">If investigators find Wistron management guilty, here's what is at stake for the company</a> <a href="https://www.businessinsider.in/stock-market/news/heres-what-analysts-say-if-you-should-subscribe-or-not-to-the-300-crore-ipo-of-antony-waste-handling-cell/articleshow/79790998.cms">Antony Waste Handling Cell ₹300-crore IPO will open on Monday— these are the risks and opportunities</a> <a href="https://www.businessinsider.in/business/news/ikea-india-cfo-says-she-still-has-3500-crore-to-be-spent-in-india-the-pandemic-has-changed-targets-but-not-the-investment-plan/articleshow/79790938.cms">INTERVIEW: Ikea CFO says she still has ₹3,500 crore to be spent in India⁠— the pandemic has changed targets but not the investment plan</a>

India won nine medals at Cologne Boxing World Cup

Lucknow, An FIR has been lodged here against the makers of web series 'Tandav' and <keyword id="18635" type="COMPANY" weightage="20" keywordseo="Amazon">Amazon</keyword>'s India head of original content for allegedly depicting Hindu gods in a manner hurtful to <keyword id="522164" type="PERSON" weightage="20" keywordseo="religious-sentiments">religious sentiments</keyword> of the people. The FIR against Aparna Purohit, the head of Amazon's India head of original content, director of the series Ali Abbas, producer Himanshu Krishna Mehra, writer Gaurav Solanki, and an unknown person was lodged late on Sunday night by senior Sub Inspector Amar Nath Yadav at the Hazratganj Kotwali police station here. The film starring <keyword id="333" type="PERSON" weightage="20" keywordseo="Saif-Ali-Khan">Saif Ali Khan</keyword>, Dimple Kapadia, Sunil Grover, Tigmanshu Dhulia, <keyword id="5894" type="PERSON" weightage="20" keywordseo="Dino-Morea">Dino Morea</keyword>, Kumud Mishra, Mohd Zeeshan Ayyub, <keyword id="327" type="PERSON" weightage="20" keywordseo="Gauhar-Khan">Gauhar Khan</keyword> and <keyword id="140105" type="PERSON" weightage="20" keywordseo="Kritika-Kamra">Kritika Kamra</keyword>, premiered on the streaming platform on Friday. Taking to Twitter, BSP President Mayawati called for removing the objectionable content from the web series. Protests are being registered against some scenes hurting the religious and ethnic sentiments in the Tandav web series, in respect of which it would be appropriate to remove whatever is objectionable so that the atmosphere of peace, harmony and mutual brotherhood in the country is not spoiled anywhere, she said. According to the FIR, following public outrage expressed on social media platforms, the web series was viewed and it was found in the 17th minute of the first episode of the series that Hindu gods and goddesses have been allegedly presented in an "undignified manner' and shown using language which is hurtful to religious sentiments. Dialogues in the web series can incite caste anger, the FIR stated. It also alleged that the person occupying the high post of Prime Minister of India has been portrayed in a very belittling manner besides there are scenes in which castes have been presented as low and high and women in an insulting manner. The FIR further alleged that intent of the web series is to incite religious sentiments of a particular community and create enmity among classes.This act of the producer-director has hurt and incited religious and caste sentiments of the people, the FIR added. The FIR has been lodged under sections 153 A (promoting enmity between different groups on grounds of religion, race, place of birth, residence, language), 295 (injuring or defiling place of worship with intent to insult the religion of any class), 505 (1) (B) (statements conducing to public mischief with intent to cause, or which is likely to cause, fear or alarm to the public, or to any section of the public whereby any person may be induced to commit an offence against the State or against the public tranquility) and 469 (forgery for purpose of harming reputation) along with sections of the IT Act. Taking cognizance of complaints that Hindu gods and goddesses have been ridiculed in the web series, the Ministry of Information and Broadcasting had on Sunday sought an explanation from <keyword id="10265015" type="UNKNOWN" weightage="20" keywordseo="streaming-platform-amazon-prime-video">streaming platform Amazon Prime Video</keyword> on the issue, sources had said. The development came after BJP MP Manoj Kotak on Sunday said he has written to Information and Broadcasting Minister <keyword id="119642" type="PERSON" weightage="20" keywordseo="Prakash-Javadekar">Prakash Javadekar</keyword> seeking a ban on Amazon Prime Video's series 'Tandav' for ridiculing Hindu deities. "The ministry has taken cognizance of the matter (complaints) and asked Amazon Prime Video to explain," a source in the ministry had said. Kotak, the MP from Mumbai North-East, said different organisations and individuals have complained that Hindu gods and goddesses have been ridiculed in the 'Tandav' web series. When contacted about the complaints, Amazon Prime Video PR had said the platform "won't be responding" on the matter. The government recently brought OTT platforms such as Netflix, Amazon Prime Video and Disney+ Hotstar, besides other online news and current affairs content, under the ambit of the Ministry of Information and Broadcasting, giving it powers to regulate policies and rules for the digital space. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/heres-what-analysts-have-to-say-about-the-4634-crore-indian-railway-finance-corporation-irfc-ipo/articleshow/80323479.cms?upcache=2">The ₹4,600 crore IPO from IRFC is ‘attractive,’ and the best thing about the borrowing arm for Indian Railways is the assured margin</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-apply-for-indian-railway-finance-corporation-irfc-ipo/articleshow/80327303.cms">How to apply for IRFC IPO? Check the details and online application process here</a> <a href="https://www.businessinsider.in/business/startups/news/cure-fit-strengthens-its-us-offering-by-acquiring-digital-trainer-and-workout-app-onyx/articleshow/80326857.cms">Cure.fit strengthens its US offering by acquiring digital trainer and workout app Onyx</a>

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This International Men's day, The Man Company celebrates self-love and pays an ode to the gentleness in men

BI India Partner

India won nine medals at Cologne Boxing World Cup

Tandav controversy - FIR filed against the show's director and Amazon India head of content in UP

PTI