Facebook and Pepsi are, in a way, a similar challenge. There isn't much new you can say to consumer…

Hawkfish now has one client: Bloomberg. The firm handles his campaign's social media presence, incl…

But Michael Bloomberg is an unconventional candidate with nearly bottomless pockets. The billionair…

He started with Facebook back in 2013 and stayed with the social media giant for five years. Having…

Bloomberg has nearly bottomless pockets to wage a campaign - he's spent more than $400 million alre…

The former New York City mayor has shelled out upwards of $400 million on advertising since joining…

Now, the major question is how the firm that poached top talent from the worlds of tech and adverti…

Under "historic innovation," the faces of Zuckerberg, 35, and the 63-year-old Microsoft cofounder B…

After video emerged in February of Bloomberg defending the policy in 2015, his campaign touted the …

Later this week, chief operating officer Sheryl Sandberg will testify before the Senate Intelligenc…

"Facebook's story is at an inflection point," Cox wrote. "We have never faced bigger challenges, an…

Privacy is going to kill advertising as we know it, putting publishers at risk and strengthening Fa…

Tiktok has its downsides, and it's not for the faint of heart, writes Jenelle Marie Pierce. Here's …

"Antonio has a lot of experience leading marketing for major brands like HP and Visa - and he's bee…

"We designed our campaign to reflect the authenticity of Facebook Live," Facebook CMO Gary Briggs s…

So, with marketers' positions within their organizations becoming more important than ever, Busines…

So, with marketers' positions within their organizations becoming more important than ever, Busines…

Facebook hired Google alum Gary Briggs to be its first CMO. He was the chief marketer at Motorola M…

We've been cautioned by a friend of Sandberg's that this small, technical slimming of her role is n…

JP Morgan is suing a $2 billion brokerage team who left for Morgan Stanley. The team of Michael Pud…