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<keyword id="6361913" type="General" weightage="20" keywordseo="ganesh-chaturthi" source="Orion">Ganesh Chaturthi</keyword> is one of India's most beloved festivals which is celebrated by the Hindu community. In 2023, this auspicious occasion falls on September 19. It's a time when homes are adorned with colourful decorations, delectable sweets are prepared, and the air resonates with the rhythmic beats of dhol. But why do we celebrate Ganesh Chaturthi? This remarkable festival is dedicated to <keyword id="27928" type="General" weightage="20" keywordseo="lord-ganesha" source="Orion">Lord Ganesha</keyword>, the deity of wisdom, prosperity, and new beginnings. As we welcome Lord Ganesha into our homes, it's customary to offer prayers, perform rituals, and exchange warm wishes and messages with loved ones. In this article, we have prepared 30 Ganesh Chaturthi wishes and messages that can help you convey your heartfelt greetings during this sacred celebration. <ul><li>May Lord Ganesha remove all obstacles from your path and fill your life with happiness. Happy Ganesh Chaturthi!</li><li>Wishing you a blessed Ganesh Chaturthi. May Lord Ganesha shower you with wisdom and prosperity.</li><li>May the divine blessings of Lord Ganesha bring you success and happiness. Happy Ganesh Chaturthi!</li><li>On this auspicious day, may Lord Ganesha bless you with the strength to overcome all challenges. Happy Ganesh Chaturthi!</li><li>May Lord Ganesha's presence in your life fill it with love, joy, and prosperity. Happy Ganesh Chaturthi!</li><li>Sending you warm wishes on Ganesh Chaturthi. May you find success in all your endeavours.</li><li>May Lord Ganesha's blessings be with you always. Happy Ganesh Chaturthi!</li><li>Wishing you a Ganesh Chaturthi filled with happiness and good fortune. May Lord Ganesha bless you abundantly.</li><li>May Lord Ganesha remove all the obstacles in your life and grant you success in all your endeavours. Happy Ganesh Chaturthi!</li><li>On this Ganesh Chaturthi, may Lord Ganesha bestow his blessings upon you and your family. Happy festivities!</li><li>May the divine grace of Lord Ganesha guide you towards a brighter future. Happy Ganesh Chaturthi!</li><li>Wishing you a joyous Ganesh Chaturthi filled with laughter and love. May Lord Ganesha's blessings be with you.</li><li>May the presence of Lord Ganesha in your life bring you endless joy and prosperity. Happy Ganesh Chaturthi!</li><li>On this sacred occasion, may Lord Ganesha bless you with good health, happiness, and success. Happy Ganesh Chaturthi!</li><li>May Lord Ganesha's wisdom and blessings illuminate your path to success. Happy Ganesh Chaturthi!</li><li>Wishing you a Ganesh Chaturthi filled with harmony and positivity. May Lord Ganesha bless you abundantly.</li><li>May Lord Ganesha's divine blessings fill your life with happiness and prosperity. Happy Ganesh Chaturthi!</li><li>On this auspicious day, may your home be filled with the divine presence of Lord Ganesha. Happy Ganesh Chaturthi!</li><li>May Lord Ganesha grant you the strength to face life's challenges with grace and determination. Happy Ganesh Chaturthi!</li><li>Wishing you a Ganesh Chaturthi full of love, laughter, and blessings from Lord Ganesha.</li><li>May Lord Ganesha bless you with wisdom and success in all your endeavours. Happy Ganesh Chaturthi!</li><li>On this auspicious occasion, may your life be filled with joy and prosperity. Happy Ganesh Chaturthi!</li><li>May the divine presence of Lord Ganesha bring you peace and happiness. Happy Ganesh Chaturthi!</li><li>Wishing you a Ganesh Chaturthi filled with positivity and good vibes. May Lord Ganesha bless you abundantly.</li><li>May Lord Ganesha remove all obstacles from your path and pave the way for a bright future. Happy Ganesh Chaturthi!</li><li>On this sacred day, may Lord Ganesha's blessings shower upon you and your loved ones. Happy Ganesh Chaturthi!</li><li>May Lord Ganesha bless you with success, wisdom, and prosperity. Happy Ganesh Chaturthi!</li><li>Wishing you a Ganesh Chaturthi filled with love and laughter. May Lord Ganesha's grace be with you.</li><li>May the divine energy of Lord Ganesha guide you towards happiness and fulfilment. Happy Ganesh Chaturthi!</li><li>On this auspicious occasion, may your life be enriched with the blessings of Lord Ganesha. Happy Ganesh Chaturthi!</li></ul>As you celebrate Ganesh Chaturthi in 2023, may these heartfelt wishes and messages help you convey your love and good wishes to friends and family. May Lord Ganesha's presence bring joy, prosperity, and success into your lives. Happy Ganesh Chaturthi! SEE ALSO: <a href="https://www.businessinsider.in/finance/news/ganesh-chaturthi-five-valuable-financial-lessons-form-lord-ganersh/articleshow/103729732.cms" data-type="tilCustomLink" target="_blank">Five valuable financial lessons inspired by Lord Ganesha</a>

Ganesh Chaturthi: 30 heartfelt wishes and messages

<keyword id="6361913" type="PERSON" weightage="20" keywordseo="ganesh-chaturthi" source="Orion">Ganesh Chaturthi</keyword>, also known as Vinayaka Chaturthi, is a festival celebrated by many people across India, especially in Maharashtra. On this day, people worship Lord Ganesha to seek his blessings, and some even choose to fast. Lord Ganesha, known as the remover of obstacles, is the son of Lord Shiva and Goddess Parvati. Ganesh Chaturthi marks his birth. Every year, Ganesh Chaturthi is celebrated on the fourth day (Chaturthi) of the Shukla Paksha, which is the bright half of the lunar month. This year, the festival will be celebrated on Tuesday, September 7, 2024. As the remover of obstacles and the giver of prosperity, wealth, success, and happiness, Lord Ganesha's arrival brings light and hope to people's homes. To make the festival even more special, share meaningful and inspiring quotes, messages, and wishes with your loved ones on Ganesh Chaturthi. <cmsannotation type="cmsannotation" annotationid="Ganesh Chaturthi wishes, quotes and messages" comment="subhead" text="Ganesh Chaturthi wishes, quotes and messages"><keyword id="754204" type="PERSON" weightage="100" keywordseo="Ganesh-Chaturthi-Wishes" source="Orion">Ganesh Chaturthi wishes</keyword>, quotes and messages</cmsannotation> <ul><li>May Ganesha always stay as your mentor and protector and remove obstacles from your life. Wishing you and family a Happy and blessed Ganesh Chaturthi!</li><li>Celebrate Ganesh Chaturthi, the festival of Lord Ganesh. Spread the message of honesty, and love through this world.</li><li>Om Gan Ganapatay Namo Namah! Shri Siddhivinayak Namo Namah! Ashta Vinayak Namo Namah! Ganapati Bappa Moraiya!</li><li>I pray to Lord Ganesha that may you have a prosperous and long life. Happy Ganesh Chaturthi!</li><li>Wishing you a Happy Vinayak Chaturthi. May the grace of God keep enlightening your lives and bless you always.</li><li>Today was the day Lord Ganesh came to earth and destroyed evil with love. Happy Ganesh Chaturthi!</li><li>May Lord Ganesha bestow you with power, destroy your sorrows, and enhance happiness in your life. Happy Ganesh Chaturthi!!</li><li>I pray that Lord Ganesha bestows you with happiness, wisdom, good health, and prosperity!</li><li>May the blessings of Shree Ganesha be with you and your family forever!</li><li>May Lord Ganesha destroy all your worries, sorrows, and tensions. Happy Ganesh Chaturthi!</li><li>May Lord Ganesh bring you good luck and prosperity! Happy Vinayaka Chaturthi!</li><li>May Lord Ganapati always be by your side in every test of your life. Happy Ganesh Chaturthi!</li><li>On this occasion of Ganesh Chaturthi, I wish Lord Ganapati visits your home and fills it with happiness, prosperity, and peace.</li><li>I heartily wish Lord Ganesha fills your home with prosperity and fortune. Best wishes on Ganesh Chaturthi!</li><li>Hoping this Ganesh Chaturthi will be the start of the year that brings happiness for you.</li><li>May the divine blessings of Lord Ganesha bring you eternal bliss and peace, protect you from evil and wrongdoings, and fulfill all your wishes and desires. Happy Ganesh Chaturthi!</li><li>As rains bless the Earth, likewise, may Lord Ganesha bless you with never-ending happiness. Keep smiling and chanting Ganapati Bappa Morya! Happy Vinayak Chaturthi 2024</li><li>I pray to God for your prosperous life. May you find all the delights of life, may your all dreams come true. Happy Vinayak Chaturthi!</li><li>May the Lord Vighna Vinayaka remove all obstacles and shower you with luck and prosperity. Happy Vinayak Chaturthi 2024.</li><li>Warm wishes on Ganesh Chaturthi to you, my dear. May the festive colours of Ganesh Chaturthi brighten every day of your life.</li><li>Let us get ready to welcome Lord Ganesha into our lives with grand celebrations and festivities to make this Ganesh Chaturthi the most beautiful one.</li><li>Wish you a beautiful, colourful and cheerful Ganesh Chaturthi to everyone. May this festive occasion bring along many more smiles and many more celebrations for you.</li><li>Let us offer prayers to Lord Ganesh with all our hearts and best of our intentions to seek his blessings and love for a beautiful life. Happy Ganesh Chaturthi.</li><li>May God give you a rainbow for every storm, a smile for every tear. A promise for every care and an answer to every prayer. Wishing you a happy Ganesh Chaturthi.</li><li>Wishing you a blessed Ganesh Chaturthi! May Lord Ganesha remove all obstacles from your path and bring you joy and success.</li><li>Happy Ganesh Chaturthi! May the divine blessings of Lord Ganesha fill your home with peace, prosperity, and happiness.</li><li>On this Ganesh Chaturthi, may Lord Ganesha bless you with wisdom, health, and endless happiness. Have a joyous celebration!</li><li>May the festival of Ganesh Chaturthi bring new beginnings, fresh hope, and bright days ahead. Wishing you a happy and blessed Ganesh Chaturthi!</li><li>Happy <keyword id="18831057" type="General" weightage="20" keywordseo="Ganesh-Chaturthi-2024" source="Orion">Ganesh Chaturthi 2024</keyword>! May Lord Ganesha shower you with his love and grace, and grant you a year full of success and peace.</li><li>On this auspicious day of Ganesh Chaturthi, may Lord Ganesha remove all worries from your life and fill it with positivity and strength.</li><li>Wishing you a beautiful and blessed Ganesh Chaturthi! May the Lord's presence always be in your home, bringing joy and serenity.</li><li>May Lord Ganesha bless you with wisdom and courage to overcome all challenges. Happy Ganesh Chaturthi 2024!</li><li>May the remover of obstacles, Lord Ganesha, bless you with smooth paths, great opportunities, and abundant happiness. Happy Ganesh Chaturthi!</li><li>Wishing you and your family a joyful Ganesh Chaturthi! May Lord Ganesha’s divine presence bring prosperity and success to your life.</li></ul>SEE ALSO: <a href="https://www.businessinsider.in/travel/india/webstories/celebrate-ganesh-chaturthi-2024-best-places-in-india-to-visit-for-festivities/slidelist/113094741.cms" data-type="tilCustomLink" target="_blank">Celebrate Ganesh Chaturthi 2024: Best places in India to visit for festivities</a> <a href="https://www.businessinsider.in/travel/india/webstories/celebrate-ganesh-chaturthi-2024-must-visit-temples-of-lord-ganesh-across-india/slidelist/113024252.cms" data-type="tilCustomLink" target="_blank">Celebrate Ganesh Chaturthi 2024: Must-visit temples of Lord Ganesh across India</a>

Happy Ganesh Chaturthi 2024 - Wishes, messages and quotes

<keyword id="6361913" type="UNKNOWN" weightage="80" keywordseo="Ganesh-Chaturthi">Ganesh Chaturthi</keyword> is a festival celebrated by thousands across India, especially in the state of Maharashtra. And while the celebrations bring joy to many, it unfortunately doesn’t gel too well for our water bodies. 
 Every year, <keyword id="6358070" type="COMPANY" weightage="80" keywordseo="Mumbai">Mumbai</keyword> immerses over 1.5 lakh idols (typically made of plaster of paris and chemical paints) in the waters as part of the Ganesh Chaturthi festivities, causing water pollution and destroying the fish. 
 
However, this Ganesh Chaturthi, due to the efforts of a Mumbai-based NGO, neither the fish, nor the water-bodies will have to suffer. 
 
After 12 years of cleaning up the beaches post visarjan and urging people to reduce the size of their idols, Sprouts Environment Trust decided to take Eco-Ganesha to the next level and ended up creating idols that the fish can eat. 
 
The idols are thus made of vegetarian fish food, corn, vegetable powder and are coloured with materials such as haldi, kumkum, chandan and other water soluble materials. 
 “These ingredients are not only harmless but are also useful for the fish,” says <keyword id="272187" type="PERSON" weightage="80" keywordseo="Anand-Pendharkar">Anand Pendharkar</keyword>, founder of the NGO <keyword id="3034938" type="UNKNOWN" weightage="80" keywordseo="Sprouts-Environmental-Trust">Sprouts Environmental Trust</keyword>. 
 
Priced at Rs 900, the idols took close to six-seven days to make and are nine inches in size. “The idea was to make smaller idols, so that the impact created is lesser. And, unlike the traditional idols, which take years to dissolve, these only take four to five hours,” stated Pendarkar. 
 
However, making them wasn’t as easy as it sounds as most idol makers refused to even entertain the idea of making idols with these materials or paint them with eco-friendly colours. “Finding and convincing idols makers was a tough task. Also, due to the short time we had to make the idols, dry them and then transport them from the artisans to the destination without any damage, we decided to limit our domain only to the Mumbai market,” he ruefully admits. 
 
The popularity of these idols can be guaranteed by the fact that all of their idols have already been sold, apart from the fact that their ad going viral on social networking sites. Admitting that the overwhelming response was beyond their expectations, Pendharkar says, “We knew that our idea was unique and sensitive to the problem at hand, but frankly we never thought that it would be the face of a tsunami of awareness and go viral this quick. We’ve received uncountable calls and messages from all over the world congratulating us on our catchy hashtag (#GodSaveTheOcean) and we can only thank Oglivy and Mather for assisting us in coming up with the same.” 
 
According to Pendharkar, the aim is to get more and more people think of the environment before buying traditional idols made of toxic materials and encourage artisans to make idols in different formats, keeping the environment as a priority. 
 
Let's hope this Ganesh Chaturthi onward, God really does save the ocean. 
 
Image credit: Sprouts Environmental Trust

#GodSaveTheOcean: This Ganesh Chaturthi, Mumbai NGO makes idols that fish can eat

<ul><li><keyword id="11900973" type="General" weightage="20" keywordseo="jiophone-next" source="Orion">JioPhone Next</keyword> goes on sale in India this week.</li><li>It will be available at an entry price of ₹1,999, and the rest can be paid via EMIs.</li><li>The 4G smartphone has been jointly made by Jio and Google.</li></ul>Reliance Jio and Google’s much-awaited<a href="https://www.businessinsider.in/tech/news/jiophone-next-price-revealed-and-it-will-cost-just-as-much-as-apples-cleaning-cloth/articleshow/87367118.cms" data-type="tilCustomLink"> JioPhone Next</a> smartphone is almost here. The low-cost 4G smartphone will go on sale this week on Diwali, and it will be available across JioMart Digital retail locations. The new smartphone has been co-developed by <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-lost-subscribers-for-the-first-time-in-10-quarters-but-theres-good-news-for-mukesh-ambani-in-this-too/articleshow/87251614.cms" data-type="tilCustomLink">Jio</a> and Google and it comes with optimised features for Indian users. The JioPhone Next was earlier scheduled to launch on September 10 on the occasion of Ganesh Chaturthi. But the launch was delayed due to the global shortage of semiconductors. It then announced a new launch timeline for Diwali, and this time the telco is on track. Just last week it revealed the price and financing schemes as well as the specifications for the JioPhone Next. Ahead of the launch, we take a look at the JioPhone Next’s price, specifications and features. <keyword id="11903777" type="General" weightage="20" keywordseo="jiophone-next-price" source="Orion">JioPhone Next price</keyword> The JioPhone Next is priced at ₹6,499 but it will be available with a downpayment and EMI plans. You can pay an entry price of ₹1,999, and the rest can be paid through EMIs spanning over 18 or 24 months. JioPhone Next EMI plans There are four EMI plans available for the JioPhone Next. These EMI plans have a 24-month and 18-month payout system, and come bundled with data and calling minutes. Here’s a look at the four JioPhone Next EMI plans. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Always-on plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Large plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">XL plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">XXL plan </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹300 - 24 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹450 - 24 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹500 - 24 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹550 - 24 months </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹350 - 18 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹500 - 18 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹550 - 18 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹600 - 18 months </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5GB + 100 minutes per month </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.5GB per day + unlimited voice </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2GB per day + unlimited voice </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.5GB per day + unlimited voice </td></tr></tbody></table> JioPhone Next registration For those interested in purchasing the JioPhone Next smartphone, you can visit a JioMart digital retailer. You can also register your interest to purchase the JioPhone Next by sending ‘Hi’ to 7018270182 on WhatsApp. You can also go to Jio’s website and enter your full name and phone number to register. <keyword id="11947510" type="General" weightage="20" keywordseo="jiophone-next-specs" source="Orion">JioPhone Next specs</keyword> The JioPhone Next features a 5.45-inch HD+ display with Corning Gorilla Glass 3 layered on top. The smartphone sports a 13-megapixel primary camera and an 8-megapixel front camera. It also has a rear LED flashlight, and display flash for the front camera. It will come with optimisations for low-light photography with an HDR mode, and India-specific Snapchat lenses integrated into the phone’s camera. The smartphone is powered by a Qualcomm Snapdragon 215 processor, and it packs a removable 3,500mAh battery. There’s one variant of the JioPhone Next which comes with 2GB of RAM and 32GB of onboard storage. It has a microSD card slot for expandable storage up to 512GB. Its connectivity options include 4G LTE, dual SIM support, Wi-Fi, Bluetooth 4.1, a micro USB port and a 3.5mm headphone jack. JioPhone Next features The JioPhone Next runs on a customised version of Android called “PragatiOS”. Google features such as Read Aloud and Translate Now are integrated into the OS. These features will work with any text on the phone screen in addition to web pages, apps, messages and photos as well. JioPhone Next users will also be able to use Google Assistant for Jio-related queries like playing music on JioSaavn or checking your balance on My Jio. The smartphone is also confirmed to receive regular security updates and Android releases. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/jiophone-next-price-revealed-and-it-will-cost-just-as-much-as-apples-cleaning-cloth/articleshow/87367118.cms" data-type="tilCustomLink">JioPhone Next price revealed, will be available with EMI plans</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-lost-subscribers-for-the-first-time-in-10-quarters-but-theres-good-news-for-mukesh-ambani-in-this-too/articleshow/87251614.cms" data-type="tilCustomLink">Reliance Jio lost subscribers for the first time in 10 quarters but there's good news for Mukesh Ambani in this too</a>

JioPhone Next to go on sale on Diwali — all you need to know about the low-cost 4G smartphone

<ul><li>With COVID, brands have shifted their marketing monnies to <keyword id="169310" type="PERSON" weightage="20" keywordseo="digital-advertising">digital advertising</keyword>. </li><li><keyword id="160350" type="PERSON" weightage="20" keywordseo="Sanjay-Mehta">Sanjay Mehta</keyword>, Joint CEO, <keyword id="3129634" type="PERSON" weightage="20" keywordseo="Mirum">Mirum</keyword> writes why digital advertising will deliver you even better results this year.</li></ul>While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular this year in the COVID-hit world, digital advertising will deliver you even better results. Why so? Read on…. At the outset, let’s look at it from the consumer’s point of view. The kinds of words and sentences we have seen people use are some of the following – “For me just a couple of jeans and few T-shirts have been enough for all of these last 5 – 6 months.” Someone else has said, “ yes I have had a small salary cut but even my expenses have dramatically gone down, so in fact I have more savings in my account:” And more, “I used to spend a lot of money going out to eat or for my entertainment and such stuff, most of which have stopped in the last few months and so I find myself having good money in my bank even though I’ve been sitting at home”. These are the kind of messaging that you often hear from the people who have been largely working from home for the last 5 – 6 months. Yes there is boredom, yes there is a lot of frustration and yes, there is also an eagerness to get back to somewhat of the kind of life that everybody lived in the pre-COVID world. One way to “seem” like you are back in the pre-Covid times, is to shop as if you were! But with nowhere to go really, no big parties or weddings or such occasions, there is a sense of guilt in justifying unnecessary shopping. So we are at the point where the consumer WANTS to return to some pre-Covid normalcy, retail therapy will get her there, to an extent, but justifying that kind of shopping at a time, when there are no occasions for the same, becomes a challenge! This is where the alibi of the festive occasion comes in! Right from Raksha Bandhan and Ganesh Chaturthi onwards, India gets into 3 – 4 months of festivals, one after the other, every few weeks, including the biggest of them all which is Diwali. Traditionally these festivals have been a reason or an excuse to shop because you are going to meet a lot of people your friends, family, relatives and you are also vacationing etc. A lot of that lifestyle might not happen this year, you might not be able to visit many people’s home just yet, you might not be vacationing but the consumer with a pent-up demand and a sense of frustration at having been stuck at home, will find enough reason in the <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword> to justify a high amount of shopping, definitely much higher than the averages of last few months. The festival is just the right excuse. This is as far as the consumer is concerned. Now let us have a look from the brand’s point of view and the organisation’s point of view. Most of the brands have been subdued in their business over the last 5 -6 months. Thanks to COVID, initially there was a complete lockdown and factories were closed, the retail stores were closed and there was no sale. Slowly but surely, small amount of sales started happening, initially it was just eCommerce and then the stores started opening up, maybe for a limited number of hours and few days of the week, and of course, the factories also started resuming operations, in different parts of the country. Transportation and logistics also resumed. But the consumer demand did not really go up that much, so while the stores have been open, while the factories produced products, the sales had not had picked up that much and was still a trickle of the typical volumes that they usually see. All brands have therefore been eager to get back to selling more, eager to compensate for the last few months in terms of getting back to desired volumes of sale. Festive season and Diwali provide just the right antidote for them as well. Combined with the earlier mentioned pent-up demand of the consumers and their eagerness to shop now with the festive season as just the right alibi to do so, the opportunity of a sudden sharp increase of demand in most categories, is bound to happen. In such a scenario it is the brands who are able to make the most of this increased demand, who will be the winners! So here is a classic case wherein, on one side we will have an eager customer wanting to shop and finding the festive times as just the right alibi to do so, and on the other hand, the aggressive brands who are willing to go and grab the biggest market share of this pent-up demand. All brands will not have the same fortunes, as it will be the braver brands, the more aggressive brands who will make the most of the opportunity, and get the largest market share. So if you want to be amongst the winning brands who will grab the best of the market share in this festive season, what should you be doing? Well marketing is always the way to acquire the largest market share but in particular what kind of marketing should you be doing? Especially in a year where your fortunes could have been hit due to 4 -5 months of extremely low sales? Whether you are a marketeer or a CFO or a CEO, you key objective would be to spend money which can deliver the best ROI. It may not be the best year to experiment and splurge into large brand building budgets on television and print simply because of the fact that the lack of measurability around that does not give you the liberty to splurge and just hope that it will convert. On the other hand Digital Advertising is just perfect for this festive season. On the one hand we have seen significantly increased online time spends by the consumer, thanks to being at home watching a lot of OTT, following a lot of websites, ordering online, all of this behaviour have sharply seen an upward move. So on one side the consumer is spending a lot more time on Internet screens and on the other hand, digital advertising also provides extremely good measurability so that you can plan the spends in keeping with the returns that you get in terms of conversions. Due to these reasons digital advertising should make for the most potent weapon for a marketeer, especially in this festive season of the COVID year. The recommendation then, would be to be aggressively prepared with a good digital advertising budget but aimed in a very focused manner to achieving ROI, to having measurable impact from your spends on actual sales, and keep spending more to the extent you see the ROI maintain. If you are able to do so, you should be able to achieve excellent impact for your money spent and be one of the highest beneficiaries is terms of getting the best market share coming out of the pent-up demand of the consumer. While physical stores have opened to a fair extent, not everybody is comfortable to go and spend time in the malls and the crowded stores just yet. The COVID cases in India have particularly not slowed down, and in fact they continue to rise. So the pent-up demand of the consumer is far more likely to be met through online shopping rather than walking into physical stores. So ensure that you have a strong online sales set up in place. So this festive season get ready with a healthy ammunition of budgets for your digital advertising efforts, and if done well, you should see fantastic results and great ROI as well.

Digital advertising will deliver mega results for brands this festive season

September 17 was an auspicious day in India. Not only was it <a href="http://www.businessinsider.in/GodSaveTheOcean-This-Ganesh-Chaturthi-Mumbai-NGO-makes-idols-that-fish-can-eat/articleshow/48786857.cms">Ganesh Chaturthi</a>, but it also happened to be the birthday of India’s beloved Prime Minister, <a href="http://www.businessinsider.in/Educate-In-India-Narendra-Modis-new-pet-project/articleshow/47456640.cms">Narendra Modi</a>. So, as is tradition, one would have expected not only his party (<keyword id="14666" type="ORGANIZATION" weightage="80" keywordseo="BJP">BJP</keyword>), but the entire country to shower extravagant blessings on its favourite son. But, hold your horses, because Modi had a diktat for how not to celebrate his birthday, a diktat that was supposed to have been followed to the ‘T’. 
 
The message was clear- the <a href="http://www.businessinsider.in/searchresult.cms?query=BJP">BJP</a> top management was not to make Modi’s birthday a national event. After all, it is for dynastic parties like the <keyword id="1575" type="ORGANIZATION" weightage="80" keywordseo="Congress">Congress</keyword> to put up posters in every street corner wishing their “young” Vice-President a happy one! For once, perhaps, Modi-fans and sycophants, agreed. Some people might say, “Thank God for small mercies”, maybe this dissuaded <a href="http://www.businessinsider.in/topic/Mallika-Sherawat">Mallika Sherawat</a> from reprising her Marilyn Monroe-act and singing “Happy Birthday, Prime Minister”. 
 
But such diktats do little to subdue the indomitable spirit of the young and enterprising. A company that promotes hygienic sanitation in India and builds toilets printed birthday cards to mark the Prime Minister’s birthday with a call for “janm-divas samaroh” (a birthday get-together). A young and very enterprising minister; who has been in the eye of storm recently, for his politically incorrect statements; was the chief guest of this get together and unveiled a 365 kg jumbo ‘laddu’ to mark the special day. But this Minister of State with Independent Charge of a couple of ministries was quick to dub the event as a conference to mark the organizer’s achievements in the <a href="http://www.businessinsider.in/searchresult.cms?query=SWACHH+BHARAT">Swachh Bharat</a> Mission; a programme close to the birthday boy’s heart. 
 Another event, another young minister but the same date: September 17. This young and dynamic Minister of State decided to mark the PM’s birthday by calling it “an auspicious day”. Though he was quick to add that it was Ganesh Chaturthi as well as Vishwakarma puja that were being celebrated on the same day. But the minister wanted to make sure that his birthday wish was conveyed to the right man, so he decided to make the auspicious day remark again, the moment he saw his boss, the Cabinet Minister walk into the conference. After all, his boss is known to enjoy <keyword id="6354477" type="PERSON" weightage="80" keywordseo="Narendra-Modi">Narendra Modi</keyword>’s confidence and have his ear. But seasoned politician that his boss is, he chose not to acknowledge the birthday remark of his junior minister. 
 
Maybe one should follow the First Citizen of India’s example and just take to Twitter for birthday wishes. 
 
Image credit: Indiatimes

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