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The sales on Day 1 of <keyword id="1968281" type="UNKNOWN" weightage="60" keywordseo="GOSF">GOSF</keyword> weren’t as great as <keyword id="6355629" type="CITY" weightage="60" keywordseo="Google">Google</keyword> and e-tailers were expecting. They hoped some magic to happen on Day 2, but were they right? Well, the data that we received from two of the leading coupons &amp; cashback websites, <a href="http://cashkaro.com/" target="_blank">cashkaro.com</a> and <a href="http://pennyful.in/" target="_blank">pennyful.in</a>, suggests something else. 
 
While <a href="http://cashkaro.com/" target="_blank">cashkaro.com</a> suggests a dip in the average order value on GOSF-Day 2, <a href="http://pennyful.in/" target="_blank">pennyful.in</a> reveals that the number of transactions happening at Flipkart, the non-participant GOSF player, has increased two-folds in the last two days. To get a glimpse of more such interesting facts, please see below: 
 
· Web traffic: According to <a href="http://cashkaro.com/" target="_blank">cashkaro.com</a>, web traffic increased by 500% as against the 400% in comparison to normal days, however, the revenues increase percentage remains the same at 350%. 
 
· Average order value: <keyword id="923947" type="UNKNOWN" weightage="60" keywordseo="Pennyful-in">Pennyful.in</keyword> data says that average order value on GOSF Day 1 and Day 2 had been Rs 4,500 as against the average order value of Rs 3,000 on normal days. And <a href="http://cashkaro.com/" target="_blank">cashkaro.com</a> data suggests that the average order value on Day 2 has decreased to Rs 3,300; yesterday, the average order value stood at Rs 3,500. 
 
· Top Retailers: Amazon, jabong, snapdeal, <a href="http://myntra.com/" target="_blank">myntra.com</a>, <a href="http://shopclues.com/" target="_blank">shopclues.com</a> and paytm are among the top 6 retailers on GOSF so far. 
 
· Top cities: GOSF magic seems to be working well in metro cities, from where 60% of transactions have been recorded. Top 5 cities, which are recording maximum number of transactions in GOSF, include: Delhi/NCR, Mumbai, Bangalore, Hyderabad and Chennai. 
 
· Top categories: Mobile &amp; Electronics are the most sought-after category while fashion was the second. In cashkaro’s list, travel and baby care come in next; however, in <a href="http://pennyful.in/" target="_blank">pennyful.in</a>’s listing, it is the furniture and baby care. 
 
· Who is shopping the most: It’s men, who are following GOSF extensively. The male-to-female percentage ratio stands at 81:19 and 24:76 in <a href="http://cashkaro.com/" target="_blank">cashkaro.com</a> and <a href="http://pennyful.in/" target="_blank">pennyful.in</a> listings respectively. 
 
· How are people shopping: We might be living in a mobile age, but when it comes to e-shopping people are still opt for desktops/laptops (65%) over mobile phones/tablets (35%). 
 
 
 
(Please note: This data is specific to India alone and has been shared by <a href="http://cashkaro.com/" target="_blank">cashkaro.com</a> and <a href="http://pennyful.in/" target="_blank">pennyful.in</a>, respectively.)

GOSF Day 2: A Quick Roundup Of Today’s Shopping Trends

The shopping frenzy that begin today with the <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword>’s <keyword id="6357762" type="UNKNOWN" weightage="20" keywordseo="Online-shopping">Online Shopping</keyword> Fest (<keyword id="1968281" type="UNKNOWN" weightage="20" keywordseo="GOSF">GOSF</keyword>) 2014, wherein over 400 retailers have come together to participate, has completed 18 hours. While Google is anticipating multi-fold increase in traffic, the traction doesn't look that great in comparison to GOSF last year--absence of Flipkart from GOSF could be one of the reasons. Let's take a quick look at the shopping trends for GOSF 2014-Day 1. 
 
· Today, the web traffic increased by 450% and revenues increased by 350% increase in comparison to normal days. 
· The average order value today was Rs 3,500, which is usually Rs 2,000 on normal days. 
· The top 5 retailers today were: Amazon, Jabong, Shopclues.com, snapdeal and myntra.com. You don’t see Flipkart on this list, because they opted not to participate in GOSF. 
· Mobile &amp; Electronics were the most sought-after category at 40% while fashion was the second at 35%. Baby care and travel come in next in the list, and could grab only 8% of buyer’s attention. 
· If like us, you also thought that women are shopaholics, then today’s shopping patterns will prove you wrong. In contrast to 76% male buyers, only 24% females participated in GOSF today. 
· Most of the shopping was done by youngsters as 50% of buyers aged between 25-34. 
 
(Please note, this data is specific to India alone. This data as well as infographics has been compiled by cashkaro.com, India’s largest cashback &amp; coupons site)

GOSF Day 1 Over! Let’s Take A Look At Today's Shopping Trends

The results are out and all the participating E-stores at <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> Online <keyword id="6368952" type="ORGANIZATION" weightage="100" keywordseo="shopping">Shopping</keyword> Festival saw a surge of buyers. Google has said the festival was a great hit, which was held between 11 and 14 Dec, 2013. Almost all the E-commerce websites at <keyword id="1968281" type="UNKNOWN" weightage="100" keywordseo="GOSF">GOSF</keyword> saw an increase in sales. Some saw sales going up by 4-5 times than what they see on any other regular day. 
 
This year over 2 million people visited the GOSF website in a short span. This is double of what Google saw last year. As suggested by Coupondunia, Google confirmed that the biggest hits at this shopping festival were clothes and electronics. People lined up in large numbers to get hold of the latest gadgets and apparels. 
 There have been talks of having this festival two times in a year as well, though nothing has been confirmed yet. But looking at the great response it would not be a bad idea to have the event twice a year. Once in summers and once in winters, just the way we have normal offline shopping sales. Google wanted to boost online <keyword id="24474" type="ORGANIZATION" weightage="100" keywordseo="buying">buying</keyword> and with a hit event like GOSF they managed to do so. 
 
Now all eyes are on the next year’s event, which should see further growth as mobile and tablet costs are coming down and 3G penetrates further in the country.

GOSF Had A Superb Response This Year

With the increasing frenzy and surge in <keyword id="6357762" type="UNKNOWN" weightage="20" keywordseo="Online-shopping">online shopping</keyword> festivals, various <keyword id="35621" type="UNKNOWN" weightage="20" keywordseo="e-commerce">e-commerce</keyword> websites provide unbelievable discounts and offers. But there is always a confusion risk involved. How do you ensure that you are getting the best bargains? How do you make the most of online shopping frenzy? 
 Sameer Parwani, founder and CEO of <keyword id="1970786" type="UNKNOWN" weightage="20" keywordseo="Coupondunia">CouponDunia</keyword>, shares few tips that can help you survive online shopping frenzy as well as save money during <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword>’s Great Online Shopping Festival (GOSF)—a three-day long shopping festival that is happening between December 10-12, 2014. Take a look! 
 
1. Do your research well: Research is the foundation for smart buying decisions. The better prepared you are with your research, the more you stand a chance to strike the best deal—especially if you are buying expensive items like laptops, mobiles, home furniture, etc. Always have a clear idea of which brand and model you want. These aren’t impulse purchases, so you need to do your research ahead of time 
 
2. Sign up and registrations: Make sure that you register yourself at all the major shopping sites. Do not waste time filling in your shipping details when you could be buying on GOSF days! The best deals will go quick. And it wouldn’t be a bad idea to browse around a bunch of e-commerce sites that you might shop from on GOSF in advance; this way you’ll be familiar with the website and would know how to find what you want and quickly. 
 
3. Banking details: Just like all other details, make sure you fill in your credit/debit card details beforehand. Also check your debit balance and credit limits. It would be an epic failure if you are not able to shop just because you forgot to pay down your balance. 
 
4. Sizes are always a problem: If you are buying clothes online, be aware that your size will vary from site to site. So, it’s a better idea to keep a list of your size per site handy. Even better, order in multiple sizes and take advantage of free returns (wherever allowed). For furniture, measure your space ahead of time so that you can get stuff like cool bar stools from Pepperfry or frames from Poster gully. Nothing frustrates you like buying something and realising it doesn’t fit. 
 
5. Wishlists are a must: Have your wish-lists ready in each category. People get side-tracked and stuck in the same category and miss out on other things. Make sure you have a priority list across categories and keep switching between categories. It will help narrow down and focus your shopping efforts; and there’s a higher probability you will get more things. 
 
6. Planning: GOSF is a brilliant time to shop in advance for those occasions where you’ll need to gift: birthdays, wedding anniversaries, showers, bachelorette parties, Christmas, New Year’s…bring it on! Make two lists: one with generic, good quality gifts that can be gifted at any time of the year. And a second list of gifts for loved ones and their eccentric tastes. You’ll be able to find some awesome gifts (without spending a fortune) simply by buying their favourite things in advance! 
 
7. Keep yourself updated: Maximize advance alerts. Now is a good time to sign-up for email alerts from your favorite retailer and follow their social media platforms. Download their mobile apps so you receive their push notifications with offers. Also, check out the plethora of GOSF guide sites that will invariably spring up and subscribe to the relevant and trustworthy mailing lists to get daily updates of the best offers-to-come. Figure out the one you like and trust, and then stick with it. 
 
8. Policies check: Check return and exchange policies. Site policy can change for GOSF deals. Make sure you know what the return and exchange policy is for the product you’re buying. Determine if a return is even possible. Be alert to merchandise sold as a “final sale” item. Remember to keep the receipts, purchase order and delivery package in case you need to return the item. 
 
9. Shop Smart: Take advantage of the GOSF Rs 299 corner where you will be able to find products that usually sell from Rs 500–2,000 being sold for Rs 299 only! You’ll get free shipping and COD on top also. 
 
10. Patience is the KEY: Be patient. Don’t get frustrated. There will be glitches, there will be crashes, and there will be frozen check-out pages. The biggest disappointment of all, some of the best deals will go off even before you are able to buy them. In such situations, keep calm and continue shopping. It’s not realistic to expect to be able to snag every amazing deal, so stay calm and move on to the next thing in your list. [Tip: Have coffee ready on the side and if you must vent, keep Twitter handy on a separate tab.] 
 
This article is written by Sameer Parwani, CEO-<a href="http://gosf.coupondunia.in/">CouponDunia</a>, which is a leading coupon website and a subsidiary of Times Internet (TIL).

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