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After some teething problems like the not-so-exciting deals in the first year and the site crashing for a day in 2013, the Great Online Shopping Festival (GOSF) finally had a great time sailing this year. To mark the beginning of GOSF this year, <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> and its partners started pre-party celebrations (from Dec 9) and launched contests, games and surprise gifts. This, obviously, was Google’s well-thought and well-timed strategy to build ample anticipation around India’s biggest shopping gala. With a patronage of more than 450 partners, <keyword id="2622320" type="UNKNOWN" weightage="100" keywordseo="GOSF-2014">GOSF 2014</keyword> had set the stage for a never-seen-before shopping frenzy. However, all was not rosy during these ‘72 hours of crazy’ shopping. Like all things colossal, this extravaganza, too, was marred with some snags. 
 
Mehul Jobanputra, CEO and co-founder of DesiDime.com, India’s largest online shopping community, shares a few hits and misses of GOSF 2014. 
 
HIT: No Speed-breakers Ahead 
Of all Internet errors, the ‘500 internal server error’ is the most annoying and most common. But, despite experiencing more than twice their usual traffic, most GOSF partner websites successfully run during the sale without going offline even for a minute. This year, both Google and the merchant sites were well-prepared to stand steady under the sheer weight of massive numbers, thus giving shoppers a bump-free ride. 
 
HIT: The Rs 299 Corner 
 
This unassuming offer won the highest number of fans for GOSF 2014. Be it fashion apparels, shoes, watches, soft toys, sunglasses, cookware, home décor items, kitchen appliances, almost everything was up for grabs at this small sum. However, the modesty of price did not translate to humble goods. The products on offer in this section were vast in quality, quantity as well as range. Coming from known brands and trustworthy merchants, goods from this corner were seized in big numbers, far and wide. 
 
HIT: The Great Social Media Buzz 
Google made optimal use of the micro-blogging site Twitter during the run-up to GOSF 2014 as well as during the main event. It encouraged word-of-mouth publicity with various Twitter contests, which eventually led to shoppers sharing their experiences and discussing deals of GOSF 2014. #72HoursOfCrazy and #GOSFWithSnapdeal were the most trending GOSF related hashtags on day 1, while the former had become the 5th most trending topic worldwide on day 3. 
 
HIT: Small Merchants, Big Show 
The rule of the jungle did not apply here. Relatively smaller and lesser known merchants put up an equally strong show against the much familiar giants. Paytm, Limeroad, Zovi, Yepme, Justeat, Foodpanda and Trendin were some of the underlings who turned out to be the dark horses in this Derby of discounts. While Paytm won the day with its fat cashback offers, Limeroad took the cake away with its Buy One Get One offer across all categories. In short, customers got a wider variety to choose from this GOSF. 
 
HIT: Online Real Estate Arrives 
Who would have thought that the erstwhile apprehensive Indian buyer, who found it hard to trust the virtual space even with its most trivial shopping requirements, could be lured in to investing in real estate online? According to reports, Tata Housing received around 10,000 bookings and a Bangalore-based real estate developer, Purvankara booked 125 homes on the first day itself. The numbers were beyond the wildest dreams of both GOSF as well as of the realty partners. GOSF 2014 certainly succeeded in asserting the online presence of the Indian real estate category. 
 
MISS: No Flipkart 
 
India’s big shopping festival felt so incomplete without Flipkart. The latter’s loyalists would have surely missed its absence sorely, thereby dampening their enthusiasm for GOSF 2014. True that Flipkart launched its own Big App Shopping Days for them, but it did miss out on the greater bulk of customers, who still prefer making online purchases on desktops and laptops. This one was a miss for GOSF, Flipkart and the consumers, alike. 
 
MISS: Mobile phone deals, less than wow 
Although statistics indicate that mobile phones and tablets were the most popular products in GOSF 2014, the discounts on these were less exciting than expected. The ones that were truly mind-blowing lasted for about a few hours, and in some cases, only a few minutes. Some of the craziest deals on mobile phones were: iPhone 6 at Rs 26,750 on Shopclues, Micromax Canvas A1 at Rs 5,999 on Amazon India and some lesser-known mobile phones at Rs 299 on Shopclues. 
 
MISS: Weekend Shoppers 
Like every year, GOSF arrived on a Wednesday this year, too. Although it lasted for a good three days, it was over before the weekend began. While this is obviously because the online shopping arena witnesses a surge in traffic during weekdays, Google misses out on the weekend shoppers every year. 
 
(About the author: The article has been submitted by desidime.com) 
 
(Image courtesy:www.<a href="http://offoindia.com/">offoindia.com)</a>

Hits & Misses of Of GOSF 2014

GOSF 2014 is about to end in next few hours. With the shopping extravaganza coming to an end, this is time to look at how successful GOSF 2014 proved to be, did e-tailers deliver on the promise they had made, and what are the products that caught Indian consumers’ fancy. If you ask us, then we feel that GOSF 2014 wasn’t as great as we thought it would be. The deals that were offered, the shopping patterns that were observed couldn’t impress us much. 
 
However, Rohan Bhargava, Co-Founder of CashKaro.com, says, “The Great Online Shopping Festival (GOSF) by Google has evidently given an impetus to the growing e-commerce industry in India. Retailers offered some never seen before deals across product categories with Rs 299 corner and Exclusive launch section being the highlight of the shopping festival. 
 
Taking a tip from the recent online shopping festivals, retailers were definitely better prepared in order to handle higher site traffic and consumers did not face any major technological glitches as such. We at CashKaro.com saw a splurge in traffic by 450 per cent and 350 per cent increase in revenues during GOSF. The average order value also doubled as compared to normal days. With the success of GOSF this year, the stakes for next year are set to be even higher.” 
 
To back up his thoughts, Rohan has shared an infographic depicting the GOSF 2014 trends for all three days. Take a look! 
 
(Please note: This data is specific to India alone and has been shared by cashkaro.com, one of the India’s largest cashback &amp; coupons site)

GOSF Roundup: A Look
At The Shopping Trends In The Last Three Days

The shopping frenzy that begin today with the <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword>’s <keyword id="6357762" type="UNKNOWN" weightage="20" keywordseo="Online-shopping">Online Shopping</keyword> Fest (<keyword id="1968281" type="UNKNOWN" weightage="20" keywordseo="GOSF">GOSF</keyword>) 2014, wherein over 400 retailers have come together to participate, has completed 18 hours. While Google is anticipating multi-fold increase in traffic, the traction doesn't look that great in comparison to GOSF last year--absence of Flipkart from GOSF could be one of the reasons. Let's take a quick look at the shopping trends for GOSF 2014-Day 1. 
 
· Today, the web traffic increased by 450% and revenues increased by 350% increase in comparison to normal days. 
· The average order value today was Rs 3,500, which is usually Rs 2,000 on normal days. 
· The top 5 retailers today were: Amazon, Jabong, Shopclues.com, snapdeal and myntra.com. You don’t see Flipkart on this list, because they opted not to participate in GOSF. 
· Mobile &amp; Electronics were the most sought-after category at 40% while fashion was the second at 35%. Baby care and travel come in next in the list, and could grab only 8% of buyer’s attention. 
· If like us, you also thought that women are shopaholics, then today’s shopping patterns will prove you wrong. In contrast to 76% male buyers, only 24% females participated in GOSF today. 
· Most of the shopping was done by youngsters as 50% of buyers aged between 25-34. 
 
(Please note, this data is specific to India alone. This data as well as infographics has been compiled by cashkaro.com, India’s largest cashback &amp; coupons site)

GOSF Day 1 Over! Let’s Take A Look At Today's Shopping Trends

December is here. It is that time of the year, when most of us plan to take a break from our hectic schedule—plan a holiday, soak up the late winter sunshine, spend quality time with family and loved ones, pursue our hobbies, and enjoy ourselves to the hilt. And oh, did we mention shopping? Isn’t this the time, when most of us also splurge—after all this is also the season of sales, discounts and offers. Yes, we agree, this year e-retailers like Flipkart and <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> spoilt us rotten, but December has again brought for us an exciting shopping fest—the <keyword id="6355629" type="CITY" weightage="80" keywordseo="Google">Google</keyword> <keyword id="6357762" type="UNKNOWN" weightage="60" keywordseo="Online-shopping">Online Shopping</keyword> Fest 2014. 
 This three-day fest, which is starting today (10 December) and would end on 12 December, has a lot to be excited about. For instance: exclusive launches by e-tailers across industries and Rs 299 corner. But, what’s more electrifying is the fact that this sale, organized by a non eCommerce player (Google that is), is not just limited to electronics, apparels, and books. <keyword id="1968281" type="UNKNOWN" weightage="100" keywordseo="GOSF">GOSF</keyword> 2014 is beyond that and brings to you offers across 23 categories. These include: Gifts &amp; Flowers, mobile apps, automobiles &amp; accessories, real estate, jobs, finance/insurance, healthcare &amp; sports/fitness, travel, telecom, bridal collection, education, online matrimonial, online games and more. 
 
If you are wondering the kind of deals that you can expect in GOSF 2014, then well, we have digged out some of the interesting ones for you, by talking to some of the GOSF’s recent partners. See, which among these you would like to take advantage of. Happy shopping!

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Hits & Misses of Of GOSF 2014

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GOSF Roundup: A Look At The Shopping Trends In The Last Three Days

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GOSF Day 1 Over! Let’s Take A Look At Today's Shopping Trends

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