PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…

The satellite's selfie-stick will film the display screen and the footage will be livestreamed on Y…

Classics gave a 43% push to overall Hindi GEC’s performance.

The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …

The insights of this study on ICA were derived by Kantar and Orbit

How the content consumption patterns are changing in the media landscape

The lockdown has brought production to a halt, and GEC channels are trying to work their way around…

Here’s how it is done: The afternoons are a perfect time for homemakers who love keeping themselves…

Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020

Television Advertising continues to stay strong and resilient

As the journal's editors write in an accompanying editorial, "A distinction must be established, pa…

Sun TV also witnessed an increase in its viewership for the second month in a row though by …

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

The FCT for South decreased by 4% during week 17.

It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…