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3 mins read

India's General Entertainment Channel's story moving on from soaps and dramas

How the content consumption patterns are changing in the media landscape

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4 mins read

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown

Launching today, the channel will be available to audiences on all major DTH operators and cable ne…

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3 mins read

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media

PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…

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6 mins read

With limited fresh content at their disposal, here's how GECs are tackling the lockdown

The lockdown has brought production to a halt, and GEC channels are trying to work their way around…

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2 mins read

The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report

The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …

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2 mins read

IPL series don’t bother the TV producers with viewership threats anymore . Here's why

Here’s how it is done: The afternoons are a perfect time for homemakers who love keeping themselves…

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1 min read

No GEC! N Chandrasekaran would prefer a direct line of reporting with Tata Group companies

N Chandrasekaran would not maintain a GEC structure as Tata Sons chairman

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1 min read

India Signs Agreement With Germany To Develop Green Energy Corridors Project

Together, both the countries are planning to create transmission infrastructure in the renewable en…

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1 min read

Another Middle-Age Romance Saga From Balaji

From the first look, the show looks promising and emotional, but as is the case with most of the In…

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2 mins read

Zee To Launch Another GEC “Zindagi”, Earmarks 100 Cr Marketing Budget For The Same

If you thought that you had seen all that was to be seen in the General Entertainment (GEC) space, …

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2 mins read

Zee horror show: Stock slumps over 32% after merger with Sony is called off

The stock of Zee Entertainment Enterprises slumped 9.9% in early morning trade, a day after Sony ca…

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2 mins read

ACCA and IMA: economy survey reveals the biggest ever drop in economic confidence

In India, the region's largest economy, the central bank has raised interest rates from 4 per cent…

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2 mins read

Kate Duffy   


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4 mins read

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

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2 mins read

In-Content Advertising shows higher uplift in multiple brand parameters: Study

The insights of this study on ICA were derived by Kantar and Orbit

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2 mins read

Television welcomed 63% new Advertisers in May’21: BARC

Television Advertising continues to stay strong and resilient