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India's General Entertainment Channel's story moving on from soaps and dramas
How the content consumption patterns are changing in the media landscape
Zee Café has played a pivotal role in shaping the ‘glocal’ genre through compelling content: Kartik Mahadev, ZEEL
Zee Cafe has recently completed 20 years
How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
Launching today, the channel will be available to audiences on all major DTH operators and cable ne…
Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
Classics gave a 43% push to overall Hindi GEC’s performance.
Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…
With limited fresh content at their disposal, here's how GECs are tackling the lockdown
The lockdown has brought production to a halt, and GEC channels are trying to work their way around…
The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report
The report talk about the impact of the Covid-19 outbreak on Television consumption and smartphone …
IPL series don’t bother the TV producers with viewership threats anymore . Here's why
Here’s how it is done: The afternoons are a perfect time for homemakers who love keeping themselves…
No GEC! N Chandrasekaran would prefer a direct line of reporting with Tata Group companies
N Chandrasekaran would not maintain a GEC structure as Tata Sons chairman
India Signs Agreement With Germany To Develop Green Energy Corridors Project
Together, both the countries are planning to create transmission infrastructure in the renewable en…
Another Middle-Age Romance Saga From Balaji
From the first look, the show looks promising and emotional, but as is the case with most of the In…
Zee To Launch Another GEC “Zindagi”, Earmarks 100 Cr Marketing Budget For The Same
If you thought that you had seen all that was to be seen in the General Entertainment (GEC) space, …
Zee horror show: Stock slumps over 32% after merger with Sony is called off
The stock of Zee Entertainment Enterprises slumped 9.9% in early morning trade, a day after Sony ca…
ACCA and IMA: economy survey reveals the biggest ever drop in economic confidence
In India, the region's largest economy, the central bank has raised interest rates from 4 per cent …
SpaceX and a Canadian startup plan to launch a satellite that will beam adverts into space. Anyone can buy pixels on the satellite's screen with dogecoin.
The satellite's selfie-stick will film the display screen and the footage will be livestreamed on Y…
Kate Duffy
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
In-Content Advertising shows higher uplift in multiple brand parameters: Study
The insights of this study on ICA were derived by Kantar and Orbit
Television welcomed 63% new Advertisers in May’21: BARC
Television Advertising continues to stay strong and resilient
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL currently has 67 channels that come in 11 languages
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
Sony SAB entered the mythology segment with its new show, Dharm Yoddha Garud