India’s top dairy product brand Amul is planning to triple its cheese output for which it is planning to invest Rs 600 crore in a Greenfield cheese plant, Palanpur, Gujarat. 
 "We want to reach out to hotels and restaurants where we see serious growth in our revenues," <keyword id="110794" type="ORGANIZATION" weightage="100" keywordseo="Gujarat-Co-operative-Milk-Marketing-Federation">Gujarat Co-operative Milk Marketing Federation</keyword>’s (GCMMF) Managing Director RS Sodhi told Economic Times, adding “most of the HoReCa (hotel/restaurant/cafe) industry is dependent on local brands for cheese. 
 
For starters, the plant will produce mozzarella and processed cheddar cheese. Amul, which is owned by GCMMF, is planning to increase its share in the Indian cheese market from current 65%. 
 
Amul’s value added products like butter, curd, ice-cream and milk-based beverages have seen impressive growth over the past few years. Amul butter holds 90% share in the Indian market while its fresh milk share is 40%-45%. 
 
 
Sodhi said that the brand would continue to focus on the domestic dairy products market, which is swelling with each passing day. 
 
The GCMMF had posted annual turnover of Rs 20,730 for the last fiscal ended March which was up 14% from the previous year’s Rs 18,143 crore.

Know what Amul is spending Rs 600 crore in India on

An <a href="http://www.businessinsider.in/searchresult.cms?query=amul">Amul</a> advertisement showing a girl changing her playing habits to adapt with her kid brother has drawn flak from all quarters. 
 
daCunha Communications, which makes outdoor <a href="http://www.businessinsider.in/searchresult.cms?query=advertisements">ads</a> for <keyword id="6531735" type="ORGANIZATION" weightage="20" keywordseo="Gujarat-Cooperative-Milk-Marketing-Federation">Gujarat Cooperative Milk Marketing Federation</keyword>'s (GCMMF's) Amul brand, is facing ire on social media as the film is being considered <a href="http://www.businessinsider.in/searchresult.cms?query=sexist">sexist</a> and regressive. 
 
Amul fifth digital film-‘Har Ghar Amul Ghar’-went live on September 19 and ever since is attracting criticism. 
 
However, GCMMF has denied allegations of the film promoting gender bias. 
 
So much so was the anger that Sanjay Tripathy, senior executive vice president and head of marketing, product, analytics, digital and ecommerce at HDFC Life, tagged Jayen Mehta, general manager for planning and marketing at GCMMF, on Facebook and wrote: "Stop this ad." 
 
People also gave negative comments to the ad on <a href="http://www.businessinsider.in/searchresult.cms?query=youtube">YouTube</a>. 
 
The digital film shows a little girl decorating a room with dolls and she places a Barbie doll and Winnie-the-Pooh soft toy inside a baby cot. Enters the father with a newborn baby. He places the baby in the crib and replaces the Winnie and the Barbie with a Spiderman toy saying, "Bhai isse thodi na khelega?" 
 
The father talks to the little girl who seems visibly upset as her efforts to greet the baby went futile. 
 
Finally, when the girl says that she is disappointed as her baby brother won't be playing with her "dolls", the father starts teaching her to play cricket so that she can play with her brother. 
 
Experts say the ad was irresponsible and was not progressive. 
 
Prasad Challapalli, senior VP and head of iContract (part of Contract Advertising), wrote on Facebook: "The father rebuking the girl in the beginning was totally unnecessary. And insensitive in today's day and age of #BoyBrowsing -when girls get to decide what they want to do. End of the day, it does nothing for the brand except generate backlash." 
 
 
 
 
(Image/Video: Indiatimes/YouTube)

This Amul ad is going viral for all the wrong reasons

<ul><li>The year 2020 was a roller coaster ride for businesses of all kinds and sizes and negatively impacted <keyword id="47276" type="PERSON" weightage="20" keywordseo="Economic-growth">economic growth</keyword> worldwide. </li><li>However, after June 2020, one industry that continued to see stable cash flow and income was FMCG. </li><li>In today’s feature, we speak to leading FMCG brands on their outlook for 2021 as we move forward. </li></ul>The pandemic has taught the brandverse to be prepared for the unexpected. Owing to the fear of contracting the virus by going out, brands had to rethink and realign their strategies to reach out to consumers in new ways. Online shopping platforms opened up their services to deliver 24*7 and people started hoarding daily essentials, including FMCG products. So, many FMCG brands partnered with e-commerce platforms like Dunzo, Flipkart, Grofers, BigBasket, etc to deliver within the comfort of consumers’ homes. Consumer habits also evolved with COVID and ‘immunity’ became the buzzword in the FMCG industry. Marketers reverted by launching ready-to-eat meal options and immunity-based packaged goods. However, with COVID vaccine now a reality, consumer sentiment is already picking up and the economy is in revival mode. Going by the latest reports, 2021 will augur well for small retailers leading to an increased sales from local markets and <keyword id="6513856" type="COMPANY" weightage="20" keywordseo="kirana-stores">kirana stores</keyword>. According to <keyword id="346535" type="COMPANY" weightage="20" keywordseo="Nielsen-India">Nielsen India</keyword>, after an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19). In 2020, rural markets outperformed urban India and became critical for FMCG giants. Brands relied on rural markets to drive growth during the trying times. FMCG witnessed a double digit growth of 10.6% in Q3’20 in Rural India, while the bigger cities (&gt;1 Lakh population including metros and Town Class 1) played catch-up. The rural markets bounced back in Q3 handsomely on the back of support provided by the government as well as good agriculture, reverse migration and a lower unemployment rate. With immunity being the focus in the ‘new normal’, new launches have been made in the health and hygiene basket including categories like hand sanitisers, floor cleaners, toilet cleaners, antiseptic liquids. These new launches contributed to 37% (in value) of all new launches in the COVID period (Nielsen India). According to Kantar Worldpane, FMCG sector in India is expected to report a 4-5% volume growth in FY21, driven by rural areas that are expected to grow two percentage points ahead of the urban regions that are hit harder by COVID-19 pandemic. While COVID-19 has curtailed economic growth in the FMCG sector, experts are now optimistic that the industry will see an appreciable improvement this year. Here are some of the trends they expect to see in 2021: R S Sodhi, MD, GCMMF (AMUL): <cmsannotation type="cmsannotation" annotationid="The biggest impact i" comment="inlineshare" text="The biggest impact in FMCG food is the shift among the consumers from loose and unbranded to trusting packed food and affordable brands in Tier II and III. There, people have come from loose to smaller packs and brands.">The biggest impact in FMCG food is the shift among the consumers from loose and unbranded to trusting packed food and affordable brands in Tier II and III. There, people have come from loose to smaller packs and brands.</cmsannotation> I don't think the demand in high end consumer products will grow as much now. There'll be a tremendous increase in demand for branded FMCG products that are affordable, available in smaller packs and mainly cater to Tier II III cities. For the past two years, at Amul, we have been trying to ensure we reach the towns that have over 10,000 population, which helps us cover the 15 to 20 bigger villages around those towns. Currently, we are working with 10,000 distributors. We have already covered 50% of these 10,000 population towns in India and in another one year, we'll cover all the towns. We're mainly investing in Tier II and III cities, opening our own branches and depots all over India. We recently opened a centre in Leh. Anil Viswanathan, senior director, marketing (chocolates), insights and analytics, <keyword id="2200852" type="COMPANY" weightage="20" keywordseo="Mondelez-India">Mondelez India</keyword>: The pandemic has accelerated the growth of snacking. As per Mondelēz International’s recently released second annual State of Snacking report, 9 in 10 Indian adults (88%) say they are snacking more or the same (22%) during the pandemic than before it, with millennials being especially likely to say they prefer snacks over meals (85%). A majority expect this trend to continue, saying they plan to continue eating small snacks throughout the day, as opposed to fewer large meals (82%), and that snacking will be part of their “new normal” even after the pandemic ends (81%). Ultimately, 8 in 10 believe “the current pandemic will have a long-term impact on how we consume snacks as a society” (81%). This unprecedented year has also brought about a significant behavioral change especially on how consumers are purchasing snacks. A majority say they have started to buy snacks online more often than they do in-store or offline (74%), with 8 in 10 planning to continue shopping for snacks online once the pandemic is over (81%). A similar percentage also say the pandemic has opened their eyes to so many more ways to get snacks than they knew existed before (80%), including half who have discovered snacks to try on social media (50%). It was also very heartening to note that, even while at home this year, Indians are social snackers. With health and safety continuing to be a priority, consumers are trying to strike a balance between indulging and being mindful (80%), and in doing so; they (80%) are relying on trusted snacking brands like Cadbury, OREO, and Bournvita, seeking assurance of safety and superior quality. At Mondelez India, we understand the role our products play in our consumers’ life and the aim is to leverage these trends to empower them with more choice, creating greater shopping opportunities and innovating, while keeping our promise of consumer-centricity intact, throughout our growth journey. Sudhir Langer, CEO, Raymond Consumer Care: Conscious Communication Today’s young ‘woke’ consumers were already moving away from the excesses of consumerism and leaning towards sustainable conscious brands before the pandemic and lockdowns hit their lives. The all-round strain of the pandemic from volatile job markets and a possible looming global recession to health and environment concerns; along with the way lockdowns were framed as health versus economy predicaments—as if one has to be sacrificed for the other—has left many questioning the very basis of our consumer-driven economy. I feel, the months in lockdown have only strengthened that introspection and has further fueled the young consumers’ move towards purpose and value, making them think-twice before buying by taking in to consideration the long-term impact of their spends not only on their finances, but on their own beliefs, on society and on the planet. So, with conscious consumption here to stay, when consumers buy, it is going to be as much for brand values as it is for product payoff. Keeping this in mind a big communication trend I see emerging as we move into 2021 is brands engaging more purposefully with deeper more sentient conversations. These could include brands talking about their environmental and sustainability efforts, community initiatives, health impact and most importantly value addition. Fortunately for us this is not a shift to adapt to; but a way of operating. We have always believed in empowering, enabling and operating consciously. Hence, it’s not only our communication like our recent Park Avenue Germ Protect soap film about our protagonist helping his community but at every level we are constantly taking steps to enhance efficiencies for a better world like our soon to be launched sustainable and eco-friendly packaging. Sumit Mathur, Director Marketing Kellogg South Asia: The pandemic is a black swan event that brought several changes at the economic and societal levels. Consumers had to face economic stress which made them more discretionary in their consumption choices. Our virtual connects with over 450 consumers amidst the lockdown made it clear that items which they do not deem to be too essential are unlikely to find a place in their shopping carts. Come 2021, only brands solving a real consumer problem or adding value to their lives will be on top of their minds. It has become increasingly important for brands to feel the pulse of the consumer and provide authentic solutions to stay relevant. Kellogg’s has paid attention to the consumer’s shifting needs and adapted with agility to ensure it solves consumers’ nutritional demands in the most convenient manner and this will continue to be our focus in the coming year.

FMCG: The trends to watch out for in 2021

In a small town called <keyword id="2648" type="PERSON" weightage="20" keywordseo="Anand">Anand</keyword> in western India in 1946 farmers were having a difficult time having to deal with the exploitative trade practices followed by the local trade cartel. Refusing to be cowed down by the cartel, farmers of this area went on a milk strike. And they approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. His advice was natural, start a cooperative movement. 
 
And they did. 
 
Inspired by India’s freedom struggle, it all began when farmers in a small town near Anand city in Gujarat made milk as a symbol of protest. Tribhuvandas Patel was a local leader who had been imprisoned number of times during India’s struggle for freedom. With the help of his supporters, he found a dairy co-operative in 1946 in Anand. The cooperative movement was a movement against the atrocities of Polson Dairy, a locally-owned dairy in Anand, which procured milk from farmers at very low rates to sell to the Bombay (now Mumbai) government. 
 28 year old Mechanical Engineer from Kerala, <keyword id="168701" type="PERSON" weightage="20" keywordseo="Verghese-Kurien">Verghese Kurien</keyword> arrived in Anand in 1949 as a government employee to manage a dairy. Fed up with his monotonous and unchallenging job he had already made up his mind to leave but upon Tribhuvandas Patel’s request he agreed to stay back for few months to oversee installation of the newly ordered machineries. No one then knew that Dr. Kurien would never leave Anand and make it the milk capital of India. In 1955 <keyword id="26280" type="COMPANY" weightage="100" keywordseo="amul">Amul</keyword> (then short for Anand Milk Union Ltd) was born. Verghese Kurien was in almost every way the architect of Amul. He went from helping farmers repair their machinery to revolutionising the Indian dairy industry by scripting Operation Flood, a cooperative movement that turned India from a net importer of milk into one of the world’s largest producers. Not for nothing was Dr. Verghese Kurien called the Milkman of India. 
 
The first dairy, Kaira District Co-operative Milk Producers’ Union, which created Amul in 1955, handed over the brand name to Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1973. Thus, in 1973 the GCMMF was established to market milk and milk products manufactured by six district cooperative unions of Gujarat. 
 
 
 Branding played a major role for Amul’s success, the (original) Amul Girl was created by <keyword id="245066" type="PERSON" weightage="20" keywordseo="Sylvester-daCunha">Sylvester daCunha</keyword> (daCunha Communications) to counter the Polson dairy girl. Polson’s sexy village belle didn’t stand a chance to the tubby little moppet in the polka-dotted dress and a matching ribbon. Amul ads were cleverly designed to add a tinge of nationalism to an essentially rural revolution. The first Amul Ad campaign came in 1967 in Bombay (now Mumbai). And the response was phenomenal... and continues to be. Amul is also credited with a Guinness world record for longest running ad campaign of the world for its Utterly Butterly girl portraying day-to-day issues since 1967. In 1977, the Amul story was showcased through a Hindi movie titled Manthan directed by Shyam Benegal starring Naseeruddin Shah, Girish Karnad, Smita Patil and Amrish Puri which also won National award for best film. The movie again demonstrated the power of collective might as the movie was financed by a contribution of Rs. 2 by 5 lakh farmers. 
 
And then, Amul became a brandname in its own right. It is said that for Operation Flood, Kurien’s idea of having farmers own the brand went a long way in creating a sense of ownership and, in turn, responsibility for the product’s quality. Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life flavoured milk. Brand Amul is now present in over 50 countries. 
 
 
 
Amul has come a long way since its inception. The contribution of Amul in development of rural India as well as economic growth of the nation is legendary.

Inspired by India’s Freedom Struggle: Amul - The Brand, The Revolution, and The Campaign

Year 2015 was good for domestic companies such as <a href="http://www.businessinsider.in/searchresult.cms?query=amul&amp;sortorder=effectivedate">Amul</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=mother+dairy&amp;sortorder=effectivedate">Mother Dairy</a>, Britannia, Parle Products, etc as they had an edge over multinational firms. 
 
As per Euromonitor, a market researcher, home-grown firms lead India’s <a href="http://www.businessinsider.in/searchresult.cms?query=packaged+food+industry&amp;sortorder=effectivedate">packaged foods sector</a> in 2015. 
 
According to the data, Mondelez, <a href="http://www.businessinsider.in/searchresult.cms?query=nestle+india&amp;sortorder=effectivedate">Nestle</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=pepsi&amp;sortorder=effectivedate">PepsiCo</a> were the only three companies to figure in the top 10 players by market share across packaged foods. 
 
The market researcher stated that the Indian packaged foods market stood at Rs 2,572 billion last calendar, 15% up from Rs 2,232 billion in 2014. 
 
"Domestic manufacturers dominated packaged food in 2015, whereas international players still have to understand the dynamics of the Indian consumer mindset. Domestic manufacturers are also increasing their product portfolios," Euromonitor International research analyst Manjunath Reddy told ET. 
 <keyword id="26280" type="COMPANY" weightage="20" keywordseo="amul">Amul</keyword> topped the list, followed by <keyword id="6376312" type="COMPANY" weightage="20" keywordseo="Mother-Dairy">Mother Dairy</keyword> as <keyword id="75190" type="CITY" weightage="20" keywordseo="Nestle">Nestle</keyword> toppled due to <a href="http://www.businessinsider.in/Nestle-in-trouble-again-for-alleged-sub-standard-Maggi/articleshow/51619084.cms">Maggi ban</a>. 
 
Even Gujarat Cooperative Milk Marketing Federation (GCMMF) registered a turnover of Rs 23,000 crore for 2015-16, an increase of 11% over the previous year, due to better prices and natural ingredients. 
 
"Responsiveness to changing consumer mindsets and focus on local tastes and flavours is what is helping us drive top lines," Mother Dairy Fruit &amp; Vegetable managing director S Nagarajan told ET.

Dynamics have changed as Indians now prefer Amul, Mother Dairy over Nestle, PepsiCo

It’s good news for those who were afraid of what goods and services tax (<keyword id="6354679" type="ORGANIZATION" weightage="100" keywordseo="GST">GST</keyword>) holds in terms of prices for groceries, household and personal care products. The prices will not be changed for at least six to eight weeks after GST is implemented on July 1st, since companies dealing in these areas aren't too sure about the affect that these companies will have on their cost of operations. While several household products like cookies, toothpastes, soaps and hair oils will be taxed lower at 18% after GST as compared to the present charge of about 22% in the current indirect tax structure of excise duty and value-added tax. However, other household detergents like shampoos and skincare products will be charged higher GST of 28%. "While our intent is to pass on the benefits of lower GST in the relevant categories where rates are coming down to consumers as soon as it is feasible, there are still some open issues where we need clarity such as how area-based exemptions will be handled, that will impact pricing decisions," <keyword id="6369697" type="COMPANY" weightage="100" keywordseo="Godrej">Godrej</keyword> Consumer MD Vivek Gambhir told <a href="http://economictimes.indiatimes.com/industry/cons-products/durables/good-news-your-grocery-expenses-wont-rise-after-gst-rollout/articleshow/59360111.cms">ET</a>. In case of items for which rates are going to increase after GST, there are no price changes planned. As per retailers and distributors, products of <keyword id="6365619" type="CITY" weightage="100" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword>, <keyword id="6361485" type="CITY" weightage="100" keywordseo="Marico">Marico</keyword>, <keyword id="62997" type="CITY" weightage="100" keywordseo="Dabur">Dabur</keyword>, <keyword id="73802" type="COMPANY" weightage="100" keywordseo="Colgate">Colgate</keyword>, <keyword id="6361491" type="CITY" weightage="100" keywordseo="Procter-Gamble">Procter &amp; Gamble</keyword> and <keyword id="6359432" type="PERSON" weightage="100" keywordseo="Britannia">Britannia</keyword> will remain unchanged at least until August. "There are hardly any changes in either price or grammage for the new stock that will hit the market from next week onwards," said an HUL distributor requesting anonymity. "We can't change price points such as Rs 5 and Rs 10. The only option would be to reduce or increase weight, but it won't be based on just GST on final products," said Mayank Shah, group product manager at Parle Products. "We need one-two months to see if the new tax has any impact on the cost of products and what will be the credit on input to offset them." Also, there would be no changes in the prices of milk, another household item that constitutes country's largest consumer segment - milk and curd. "We will drop prices of milk powder and baby food by close to 5%," said RS Sodhi, managing director of <keyword id="6531735" type="ORGANIZATION" weightage="100" keywordseo="Gujarat-Cooperative-Milk-Marketing-Federation">Gujarat Cooperative Milk Marketing Federation</keyword> (GCMMF), owner of <keyword id="26280" type="COMPANY" weightage="100" keywordseo="amul">Amul</keyword>. "But the new pricing will reach consumers only after a week or 10 days once the existing inventory gets exhausted." On Tuesday, Coca-Cola India had announced that it will increase prices of its aerated beverages and reduce the prices of packaged drinking water brand Kinley. It added that since aerated beverages will be attracting the maximum GST rate of 40%, they will be the worst hit segment post GST.

GST won’t increase your grocery bills, not for a few weeks at least

Slyvester daCunha got the <a href="http://www.businessinsider.in/searchresult.cms?query=amul">Amul</a> account in 1966 when they zeroed in on the advertising agency called Advertising and Sales Promotion (ASP) to work on their ad campaign. Sylvester da Cunha, then the managing director of the agency and Eustace Fernandez, the art director decided to create something that would grab the attention of every housewife in the country. 
 
Dr <keyword id="168701" type="PERSON" weightage="80" keywordseo="Verghese-Kurien">Verghese Kurien</keyword>, the hen chairman of the Gujarat Co-operative <keyword id="6362951" type="ENTERTAINMENT" weightage="80" keywordseo="milk">Milk</keyword> Marketing Federation Ltd. (GCMMF) suggested a mischievous little girl as a mascot with two requirements. 
 
It had to be easy to draw and memorable. 
 And, the <keyword id="125015" type="UNKNOWN" weightage="80" keywordseo="Amul-girl">Amul girl</keyword>, who has been synoynmous with the brand was thus born. 
 His son, <keyword id="322298" type="PERSON" weightage="80" keywordseo="Rahul-DaCunha">Rahul daCunha</keyword> inherited the <keyword id="26280" type="COMPANY" weightage="80" keywordseo="amul">Amul</keyword> and kept the legacy alive. 
 
Hence, topical ads commenting on the situation in the country found a place in billboards and newspapers alike delighting us with their wit. 
 
As of the present, the team that produces up to six of these cartoons/ads per week comprises just three people: Rahul daCunha, creative head of ad-agency daCunha Communications, copy writer Manish Jhaveri and Jayant Rane, the artist who has been sketching Amul cartoons for a quarter-century now. 
 
Amul makes advertising a generic commodity like butter seem like an easy task with their clever use of puns on current events so much so that they have us waiting with bated breath for their take on anything and everything that has happened in the country. 
 
And, how can we forget the Amul Girl? She's become an indispensable part of every Indian's life. 
 
While it's close to impossible to pick favourites considering all the <a href="http://www.businessinsider.in/searchresult.cms?query=amul+ad">Amul ads</a> are brillinat in their own right, we at Business Insider went ahead and tried drawing up a list of our ten favourite Amul print ads from 2015. 
 
Have a look!

BI Year Roundup: Looking back at our 10 favourite Amul ads from 2015

Following the recent crackdown by regulators over safety issues, food companies such as <keyword id="75190" type="CITY" weightage="80" keywordseo="Nestle">Nestle</keyword>, Amul, <keyword id="6357073" type="ORGANIZATION" weightage="20" keywordseo="ITC">ITC</keyword> and <keyword id="6376312" type="COMPANY" weightage="80" keywordseo="Mother-Dairy">Mother Dairy</keyword> have realized the importance of reaching out to its customers and have hence started consumer engagement exercises. 
 While Nestle has launched videos which show bachelors professing their love for <keyword id="6369404" type="PERSON" weightage="20" keywordseo="Maggi">Maggi</keyword> and articulating how much they miss it, Kolkata-based food and cigarette major ITC has come up with films that highlight the safety of Sunfeast Yippee noodles. The latest Youtube video show Yippee noodles being made in a sanitized environment in its factory. 
 Similarly, <keyword id="3026737" type="UNKNOWN" weightage="80" keywordseo="Gujarat-Cooperative-Milk-Marketing-Foundation">Gujarat Cooperative Milk Marketing Foundation</keyword> (GCMMF), the maker behind the Amul brand of dairy products has been running ads emphasizing on the fact that their products are undergoing regular quality checks. Its rival, Mother Dairy is also not behind. Its ad campaign doing the rounds on social media shows its consumer on a plant visit. 
 
Meanwhile Nestle, the brand which was worst hit by regulators is already plotting the comeback of Maggi, piggybacking on its recent Maggi videos attracting around nine lakhs views in three days. 
 
"These short films reflect the spontaneity and affection between consumers and Maggi. We are making efforts to get Maggi Noodles back on the shelves and have been overwhelmed by the messages of love and support that we receive each day. Such messages strengthen our resolve to be back with our beloved consumers. We want to share the warmth of our relationship through these films," told a Nestle Indian spokesperson to Economic Times. 
 
Image credit: Indiatimes

You Searched For "GCMMF" and got 8 results

Know what Amul is spending Rs 600 crore in India on

BI India Bureau

This Amul ad is going viral for all the wrong reasons

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FMCG: The trends to watch out for in 2021

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Dynamics have changed as Indians now prefer Amul, Mother Dairy over Nestle, PepsiCo

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GST won’t increase your grocery bills, not for a few weeks at least

BI India Bureau

BI Year Roundup: Looking back at our 10 favourite Amul ads from 2015

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Nestle, ITC, Amul among companies to start consumer engagement exercises

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