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<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Good morning! A Sam's Club with robots making pizza and no cash registers could be the new norm for the warehouse club. CEO Chris Nicholas spoke to BI about what he wants <a target="_blank" href="https://www.businessinsider.com/sams-club-ceo-chris-nicholas-interview-2024-10">shopping "in the future" to feel like</a>.In today's big story, Goldman Sachs thinks the past decade of big returns from the S&amp;P 500 <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-sp500-future-returns-decade-forecast-goldman-sachs-2024-10">is coming to a close</a>.What's on deck:<ul><li>Markets: Americans' rising pile of debt <a target="_blank" href="https://www.businessinsider.com/big-banks-preparing-loan-loss-credit-card-auto-debt-cre-2024-10">is making banks nervous</a>.</li><li>Tech: SoftBank-backed creator-economy startup <a target="_blank" href="https://www.businessinsider.com/jellysmack-layoffs-restructuring-creator-economy-influencer-content-softbank-investment-2024-10">Jellysmack is cutting staff</a>.</li><li>Business: New York magazine and Olivia Nuzzi are <a target="_blank" rel="noopener" href="https://www.businessinsider.com/new-york-magazine-parting-ways-olivia-nuzzi-third-party-investigation-2024-10">parting ways</a>.</li></ul>But first, is this the end?If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3 id="7fa5f018-5b05-4a37-a8dc-d3f89138bcb3">The big story</h3><h2 id="5fd547b9-ec52-41fc-8e08-4f4b27dd8097">A new era for stocks?</h2><div type="image" title="Photo illustration of moody Standard &amp; Poor's sign" height="1440" width="1920" msid="114468948" hostid="261" sizebytes="207764"></div>Forget the economy; Goldman Sachs is projecting a hard landing for future stock returns.The bank's portfolio strategy research team forecasts the S&amp;P 500 <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-sp500-future-returns-decade-forecast-goldman-sachs-2024-10">will see annualized returns of 3% over the next decade</a>, writes BI's Filip De Mott.That'd be a sharp comedown for stock investors, who have enjoyed 13% in annualized returns for the major index over the past 10 years.Setting aside the market's recent strength, Goldman's forecast still isn't great. Annualized returns of 3% would put it in the 7th percentile of performance since 1930.Goldman's rationale for the pessimistic take includes two things even a rookie investor can appreciate: The market is overvalued AND too concentrated.Currently, the S&amp;P 500 cyclically adjusted price-to-earnings ratio is 38, well above the index's average of 22. And the usual suspects — tech giants like Nvidia and Meta — have done much of the heavy lifting in helping the S&amp;P 500 to record highs.<div type="image" title="Wall Street sign with New York Stock Exchange building in the back." height="4162" width="6243" msid="114468943" hostid="261" sizebytes="1226440"></div>Not everyone agrees with Goldman's forecast.This very newsletter recently included commentary from experts who said <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-bull-rally-anniversary-earnings-interest-rates-sp500-2024-10">the two-year-old bull market still had plenty of gas left in the tank</a>.It seems the only industry consensus we have about stocks' future is there is no consensus. Case in point: Goldman is bullish on a short-term perspective, recently <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-sp500-targets-bull-market-goldman-ubs-bmo-2024-10">raising its year-end S&amp;P 500 price target</a>.BI's Matthew Fox has a rundown on predictions from <a target="_blank" href="https://www.businessinsider.com/stock-market-outlook-wall-street-bull-bear-predictions-economy-inflation-2024-10">the bulls, the bears, and those somewhere in the middle</a>.UBS, for example, sees <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-sp500-prediction-us-economy-no-landing-ubs-2024-10">another big gain for the S&amp;P 500 next year</a>, writes BI's Jennifer Sor.The bank said a "no landing" for the US economy means the S&amp;P 500 could rise roughly 13% from its current levels. Inflation would remain somewhat elevated in the scenario, but the bank still sees room for the Fed to cut rates, which is bullish for stocks.On the other side of the spectrum are JPMorgan, which has maintained its bearish outlook this year in the face of a surging market, and Stifel, which has predicted a <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-crash-sp500-prediction-bubble-overvalued-stifel-outlook-2024-10">massive market downturn in 2025</a>.At the center of the debate sits artificial intelligence. Bears point to the tech as overinflating valuations with little to no evidence of it meaningfully driving revenue. Bulls say the hype is warranted, as the impact of AI is inevitable, like the rise of the internet.<h3 id="77f31a4c-8462-4e3d-a71f-838cb79493fb">News brief</h3><h2 id="1fcd294b-3f53-425f-9f20-4093e8623b59">Top headlines</h2><ul><li>Flight logs show Elon Musk's private jets are busy hitting swing states as <a target="_blank" href="https://www.businessinsider.com/elon-musk-private-jet-hits-swing-states-campaigns-donald-trump-2024-10">he campaigns for Trump</a>.</li><li>Ex-Twitter CEO Parag Agrawal has moved his AI startup out of stealth, <a target="_blank" href="https://www.businessinsider.com/ex-twitter-ceo-parag-agrawal-ai-startup-stealth-parallel-2024-10">calling it Parallel</a>.</li><li>'The million-dollar question of this election': Women's health startups are <a target="_blank" href="https://www.businessinsider.com/womens-health-startups-risk-trump-wins-election-2024-10">confronting a shifting legal landscape</a>.</li><li>Putin's expanded BRICS summit proves he has friends — <a target="_blank" rel="noopener noreferrer" href="https://www.businessinsider.com/russia-hosts-brics-summit-defy-west-us-economy-china-dollar-2024-10">but risks buckling under its own contradictions</a>.</li><li>Medicare coverage will change in 2025. Some boomers are <a target="_blank" href="https://www.businessinsider.com/medicare-changes-increase-costs-deductibles-prescription-drugs-premiums-copays-2024-10">already struggling to keep up with their medical bills</a>.</li></ul><h2 id="8120060b-ae66-48dc-b149-f0489a30ffa2">3 things in markets</h2><div type="image" title="Photo illustration of New York's Financial District" height="500" width="1000" msid="114469218" hostid="261" sizebytes="114610"></div><ol><li>Big banks brace for losses as Americans' debt piles up. US consumers and businesses are struggling to pay off auto, credit, and commercial real-estate debt. In response, US banks have <a target="_blank" href="https://www.businessinsider.com/big-banks-preparing-loan-loss-credit-card-auto-debt-cre-2024-10">steadily increased their cash reserves</a> in anticipation of loan losses. (But don't fear the worst; cash reserves are still far from Great Depression levels.)</li><li>Profits, not politics. Bank of America doesn't see November's election substantially impacting the stock market. Share price movement is driven by profit growth, and policies' impact on a sector <a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-election-impact-outlook-harris-trump-energy-tesla-biden-2024-10">can be the opposite of what investors expect</a>.</li><li>A famed short-seller doesn't want beef with Tesla. The EV giant reports earnings on Wednesday, but Carson Block <a target="_blank" href="https://markets.businessinsider.com/news/stocks/tesla-stock-price-short-seller-block-wont-elon-musk-valuation-2024-10">won't be betting against Elon Musk's company</a>. The investor known for his short bets said Tesla's massive size and Musk's ability to pull "rabbits out of the hat constantly" means he'll steer clear.</li></ol><h2 id="f4b54806-7f81-450c-ba32-92560d4fae9b">3 things in tech</h2><div type="image" title="Jellysmack's jellyfish symbol glitching" height="900" width="1200" msid="114469221" hostid="261" sizebytes="37624"></div><ol><li>A creator-economy startup is laying off staff and pointing the finger at Meta. The SoftBank-backed company Jellysmack is <a target="_blank" href="https://www.businessinsider.com/jellysmack-layoffs-restructuring-creator-economy-influencer-content-softbank-investment-2024-10">cutting 22 US staffers</a>. A Jellysmack representative told BI it was "scaling back certain operations in our Creator Program on Meta due to the opacity of their new monetization model." The program originally helped creators make money by sharing their content across Meta's platforms.</li><li>Wall Street can't quit Nvidia. Banks have kept hiking their price targets for the chip titan, whose share price is up almost 200% this year. But <a target="_blank" href="https://markets.businessinsider.com/news/stocks/nvidia-stock-price-prediction-nvda-blackwell-demand-outlook-chips-ai-2024-10">it's not deterring analysts</a>, who remain upbeat about the next-gen Blackwell chip and Nvidia's web of enterprise partnerships.</li><li>Advertisers rally against iPhone "Distraction Control" over fears it could sabotage websites. French groups representing around 800 companies in media and advertising signed an open letter lobbying Tim Cook to suspend the feature, which would allow Safari users to hide images, pop-ups, or ads. They called it <a target="_blank" href="https://www.businessinsider.com/publishers-advertisers-call-on-apple-suspend-distraction-control-feature-2024-10">"an existential threat" to online advertising</a>.</li></ol><h2 id="9260fa45-d397-4b3c-b4f8-4bb193976216">3 things in business</h2><div type="image" title="Photo of Bob Iger" height="1280" width="1920" msid="114468945" hostid="261" sizebytes="74892"></div><ol><li>Disney says it will appoint a new CEO in 2026. The company said it would <a target="_blank" href="https://www.businessinsider.com/disney-bob-iger-ceo-successor-early-2026-james-gorman-chairman-2024-10">announce a successor for Bob Iger</a> before his contract expires in December of that year.</li><li>New York magazine and Olivia Nuzzi are parting ways. The star reporter was placed on leave after her editors learned she'd had a relationship with Robert F. Kennedy Jr. While a third-party investigation into Nuzzi's work found "no inaccuracies nor evidence of bias" in her reporting, the magazine said they'd still <a target="_blank" href="https://www.businessinsider.com/new-york-magazine-parting-ways-olivia-nuzzi-third-party-investigation-2024-10">mutually decided to go their separate ways</a>.</li><li>The vibecession, according to science. Americans are financially better off now than they were at the beginning of the pandemic. So why is everyone so concerned about inflation? A new study details the emotional toll of rising prices, which could explain <a target="_blank" href="https://www.businessinsider.com/inflation-hidden-cost-work-salary-negotiation-boss-conflict-2024-10">why the vibes are so rank right now</a>.</li></ol><h2 id="1ad7b482-3f4b-44b4-81b6-a864aa386478">In other news</h2><ul><li>These tech investors are trawling UC Berkeley <a target="_blank" href="https://www.businessinsider.com/the-house-fund-uc-berkeley-perplexity-databricks-2024-10">to fund the next Perplexity or Databricks</a>.</li><li>Ken Griffin's move to Florida means <a target="_blank" href="https://www.businessinsider.com/ken-griffin-move-to-florida-selling-chicago-homes-at-loss-2024-10">losing millions on homes he never even lived in</a>.</li><li>McDonald's is the latest election battleground <a target="_blank" href="https://www.businessinsider.com/mcdonalds-is-latest-election-battleground-for-trump-and-harris-2024-10">for Trump and Harris</a>.</li></ul><h2 id="9f5d80ac-3466-429f-a50a-2ffbb70c65ff">What's happening today</h2><ul><li>General Motors, GE, Verizon, and other companies report earnings.</li><li>The IMF World Economic Outlook is published.</li><li>NBA season begins with New York Knicks at Boston Celtics and Minnesota Timberwolves at Los Angeles Lakers.</li></ul>The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. Amanda Yen, fellow, in New York. Milan Sehmbi, fellow, in London.

The future of the S&P 500 has everyone divided

<ul class="summary-list"><li>Stocks rose Thursday as investors digested strong retail sales data and more earnings.</li><li>Retail sales data showed US consumer spending remains robust, with monthly spending up 0.4%.</li></ul>US stocks climbed on Thursday as traders saw better-than-expected retail sales data and continued to digest strong corporate earnings reports.The Dow Jones Industrial Average added to record levels achieved at Wednesday's close. Bond yields rose, with the 10-year Treasury up six basis points to 4.075%. September's retail sales report showed consumer spending remains strong, with monthly spending up 0.4% from August, just above a Dow Jones consensus estimate of 0.3%.Retail sales climbed 1.7% compared to a year ago, according to Commerce Department data released Thursday.The strong spending data comes on the heels of a <a target="_blank" class="" href="https://www.businessinsider.com/september-jobs-report-unemployment-rate-nonfarm-payroll-growth-federal-reserve-2024-10">blockbuster September jobs report</a>, and further solidifies assessments that the US economy is strong and that the Federal Reserve may not need to cut rates as steeply or quickly as previously thought. Weekly jobless claims were lower than expected at 241,000, a 19,000 decline from the week before, according to Labor Department data released Thursday. Economists had forecast 260,000 weekly claims. Here's where US indexes stood shortly after the 9:30 a.m. opening bell on Thursday:<ul><li><a target="_blank" href="https://markets.businessinsider.com/index/s&amp;p_500?utm_source=markets&amp;utm_medium=ingest%3Futm_source%3Dmarkets&amp;utm_medium=ingest&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">S&amp;P 500</a>: 5,873.45, up 0.53% </li><li><a target="_blank" href="https://markets.businessinsider.com/index/dow_jones?utm_source=markets&amp;utm_medium=ingest%3Futm_source%3Dmarkets&amp;utm_medium=ingest&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">Dow Jones Industrial Average</a>: 43,279.21, up 0.47% (+201.51 points)</li><li><a target="_blank" href="https://markets.businessinsider.com/index/nasdaq_composite?utm_source=markets&amp;utm_medium=ingest%3Futm_source%3Dmarkets&amp;utm_medium=ingest&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">Nasdaq composite</a>: 18,523.24, up 0.85% </li></ul>Meanwhile, a <a target="_blank" class="" href="https://www.businessinsider.com/tsmc-stock-price-q3-earnings-chip-stocks-asml-nvidia-amd-2024-10">highly anticipated report</a> from chipmaker Taiwan Semiconductor Manufacturing Company came in strong, showing net income surpassed estimates while net revenue for the quarter rose 36% compared to the same last year."We have talked to our customers all the time, including our hyperscaler customers who are building their own chips. And almost every AI innovator is working with TSMC," TSMC chairman and CEO C.C. Wei said.Shares of TSMC rose 7% after the opening bell, pulling other chip stocks higher. Nvidia was up almost 2%, and AMD was up over 1%.TSMC's optimism about demand for AI tech follows a <a target="_blank" href="https://markets.businessinsider.com/news/stocks/chipmakers-tumble-asml-guidance-semiconductor-nvidia-chip-growth-2024-10?_gl=1*1isprkj*_ga*MTY3OTgyNjg0MS4xNzIxMDE2MDM2*_ga_E21CV80ZCZ*MTcyOTE2NTYwMS4yODIuMS4xNzI5MTY3OTk1LjM0LjAuMA..">chip sector sell-off</a> earlier this week when chip machine maker ASML slashed its sales guidance on weaker demand from chipmakers.TSMC joins a string of strong earnings reports this week. Morgan Stanley and United Airlines posted strong results on Wednesday. Netflix will report third-quarter results after the close on Thursday. Here's what else is going on Thursday:<ul><li>A number of bank research desks are <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-sp500-targets-bull-market-goldman-ubs-bmo-2024-10?_gl=1*njfdt3*_ga*MTY3OTgyNjg0MS4xNzIxMDE2MDM2*_ga_E21CV80ZCZ*MTcyOTE2NTYwMS4yODIuMS4xNzI5MTY2MzczLjYwLjAuMA..">boosting their S&amp;P 500 price targets</a> in recent weeks as the bull market charges on.</li><li>China could raise nearly <a target="_blank" class="" href="https://www.businessinsider.com/china-economy-beijing-stimulus-1-trillion-debt-package-fiscal-deficit-2024-10">$1 trillion of fresh debt</a> in the next 3 years to revive its economy, according to a report from Caixin Global.</li><li>The US freight recession is showing <a target="_blank" class="" href="https://www.businessinsider.com/author/filip-de-mott">early signs of recovery</a> as trucking company JB Hunt posted a rare earnings beat on Tuesday.</li></ul>In commodities, bonds, and crypto:<ul><li>Oil futures fell. <a target="_blank" class="" href="https://markets.businessinsider.com/commodities/oil-price?type=wti">West Texas Intermediate crude</a> dipped 0.2% to $70.22 a barrel. <a target="_blank" href="https://markets.businessinsider.com/commodities/oil-price?utm_medium=ingest&amp;utm_source=markets">Brent crude</a>, the international benchmark, fell 0.3% to $74.01 a barrel.</li><li><a target="_blank" href="https://markets.businessinsider.com/commodities/gold-price?utm_medium=ingest&amp;utm_source=markets">Gold</a> rose 0.33% to $2,700.4 an ounce.</li><li>The 10-year Treasury yield was up six basis points to 4.075%.</li><li><a target="_blank" class="" href="https://markets.businessinsider.com/currencies/btc-usd">Bitcoin</a> dipped 1.5% to $66,761.</li></ul>

Stock market today: Indexes gain after strong retail sales data

<ul class="summary-list"><li>Earnings of consumer companies with high exposure to China could suffer under Trump's trade policies, UBS says.</li><li>The analysts said Best Buy, Five Below, and Wayfair are especially at risk. </li></ul>Donald Trump's proposal of stiff tariffs on goods from China could slam the earnings of some retailers, UBS analysts said. Several US-listed stocks—namely, Best Buy, Five Below, and Wayfair—are heavily exposed to Trump's trade proposed trade policy, the bank said in a note. "Tariffs are likely to pose a significant headwind for several of these retailers for at least the near-term. While the longer-term implications are unclear, we do believe that this situation is more likely to lead to at least temporary mis-pricings for some of these stocks," the analysts said in a Monday note."Right now, we think the overhang is significant on names like Five Below, Best Buy, and Wayfair," they added.The analysts say that if those retailers were to absorb 5% of the rise in the cost of goods associated with a potential tariff, they would each experience a double-digit plunge in earnings; Five Below would see a 15% reduction, Best Buy would experience a 26% loss, and Wayfair could see earnings plunge over 40%, the analysts said.The analysts' estimates come as Donald Trump and Kamala Harris are in a dead heat in the polls. The former president has proposed 20% duties on imports across the board, with far more drastic <a target="_blank" class="" href="https://www.businessinsider.com/donald-trump-impose-tariffs-china-if-elected-2024-2">60% tariffs</a> on products from China. Five Below, Best Buy, and Wayfair each have high exposure to goods from China. But it isn't all bad news for these stocks. The analysts said that historical trends show that retailers often find ways to adapt, and even these stocks have unique circumstances that could spare them from the potential hits to earnings.For instance, even if Five Below raises prices, it may still offer greater value than competitors, while Wayfair's vendors could simply pass along the tariffs to the consumer in the form of higher prices rather than assuming it themselves, the analysts say. At Best Buy, there's a chance the market prices for consumer electronics simply adjust, insulating the retailer from bearing the brunt of the tariffs independently, the analysts say.As the situation gets clearer, the stocks could see some upside."There could be select opportunities to use this uncertainty as a chance to accumulate the shares of some of these names when the peak fear exists," the analysts said, adding, "As there is more clarity on the situation, these stocks likely also have the most to gain from having greater resolution on the situation."In the past, high duties on China <a target="_blank" class="" href="https://www.businessinsider.com/trump-china-trade-war-list-of-goods-tariffs-2018-9">during Trump's first term</a> resulted in higher prices in categories subject to the tariffs, which likely contributed to slowing consumer spending, the report said.

3 retail stocks could see earnings plunge if Trump implements his proposed tariffs, UBS says

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The future of the S&P 500 has everyone divided

Dan DeFrancesco

Stock market today: Indexes gain after strong retail sales data

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3 retail stocks could see earnings plunge if Trump implements his proposed tariffs, UBS says

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