<ul><li>2021 is going to be one of the biggest growth years for <keyword id="133159" type="COMPANY" weightage="20" keywordseo="Parle-Agro">Parle Agro</keyword> as it is set to release two high impact campaigns for its power brands Frooti, Appy Fizz and B-Fizz simultaneously.</li><li>With combined spends of Rs 240 crore for Frooti and Fizz portfolio, Parle Agro is aiming to dominate the beverage category this summer.</li><li>Nadia Chauhan, Joint Managing Director and CMO, Parle Agro tells us how the brand aims to beat the cola category with its strong marketing strategy and how it would go about spending the earmarked marketing budget of Rs 240 crore.</li></ul>Last week, Mumbai recorded its hottest day of this season and the India Meteorological Department issued a yellow alert with a warning of heat wave. Mercury in Odisha has crossed 44.6 degrees, the highest so far. IMD predicts this year to be the hottest summer in India and it’s only April! To beat this heat, consumers turn to refreshing cold beverages and ice-creams and naturally, summer is the peak season for those categories. For Parle Agro that houses drinks like Frooti, Appy Fizz and B-Fizz, 40% of its overall annual sales come from the summers. Last year, the beverage industry’s business plateaued due to the lockdown. Parle Agro decided to curtail its 360-degree media spends until October and started working on its comeback marketing strategy. So, 2021 is going to be an important year for the conglomerate to revive its business. Sharing her expectations for summer 2021, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “The summer months alone from March to May account for approximately 40% of our overall annual sales. We have witnessed a higher consumption in mango drinks over the Fizz category in summers because Mango is a seasonal fruit hence, a higher intake over the Fizz category which is evenly balanced out year-round.” While the beverage category was struggling in the first quarter of 2020, once the market opened up, Parle Agro launched an innovative product ‘B-Fizz’ and expanded its market share strategically. It is now aiming to grow by 50% over 2019. “Looking at the past year, the lockdown had an immense impact on the beverage and FMCG segment as a whole. Due to mobility restrictions, we focused on reinventing our sales and distribution strategy to cater to the market effectively despite the lockdown. This helped us gain an 8% market share within the category. We avoided a 360-degree brand campaign during the summer months of 2020 as it would not serve the desired purpose due to mobility restrictions. Subsequently, we invested in a strategic marketing strategy in September 2020 when we launched B-Fizz. This year, for 2021, with increased mobility and rise in temperatures during summer months, we are expecting a boom in consumption and are targeting a 50% growth in 2021 over 2019 across all brands,” said Chauhan. However, the lockdown did have a silver lining for Parle Agro after all. The consumer pattern changed and they started preferring fruit-based beverages. Chauhan said, “We have witnessed a consistent increase in consumers moving away from synthetic beverages and more towards fruit-based beverages. Along with that, we also see a demand in products under the good-for-you category. The lockdown has also given consumers an opportunity to spend more time with family and friends. This has resulted in a boost for larger packs for in-home consumption.” <cmsannotation type="cmsannotation" annotationid="Marketing campaigns for 2021" text="Marketing campaigns for 2021">Marketing campaigns for 2021</cmsannotation> Parle Agro has launched its summer campaign starring brand ambassadors Priyanka Chopra Jonas and <a href="https://youtu.be/Tmy9ViY2qR8">Jr. NTR</a> for B-Fizz. With marketing investments of Rs 120 crores for the Fizz portfolio this summer, Parle Agro plans on generating tremendous buzz with a multimedia campaign. The TVC will be aired across national and regional channels. <div type="Youtube" id="8X1DT09Je7A" title="All new 2021 Be.Feel.Fizz advertisement with Priyanka Chopra Jonas.#befeelfizz#bethefizz#feelthefizz" thumbUrl="https://i.ytimg.com/vi/8X1DT09Je7A/mqdefault.jpg"></div> On the other hand, its new summer campaign for Frooti starring Alia Bhatt, <a href="https://youtu.be/mfq51l5Auwk">Allu Arjun</a> and <a href="https://youtu.be/oz0_585h1DE">Varun Dhawan</a> aims to accelerate growth and strengthen brand equity. Parle Agro has earmarked Rs 120 as marketing budget for Frooti and Rs 120 for Fizz category. <div type="Youtube" id="kopcKizsMIY" title="Watch Alia Bhatt get her favourite drink in the new 2021 Frooti advertisement. #livethefrootilife" thumbUrl="https://i.ytimg.com/vi/kopcKizsMIY/mqdefault.jpg"></div> The beverage company has increased its marketing budget every year since 2019. Chauhan shared, “Our overall marketing spends for 2019 amounted to Rs 220 crore while our summer spends for 2021 is Rs 240 crores.” Telling us more about the media spends, Chauhan added, “We have an aggressive multimedia campaign charted out for 2021 with the objective of boosting consumption patterns, gaining substantial market share and driving significant growth for Parle Agro in the beverage industry. Our plan includes using strategic mediums and touch points to ensure impactful reach and visibility for our brands via the right audience. This includes Television, Digital and OOH mediums.” To further break through the clutter, the Indian beverage giant will look at enhancing visibility via on-ground branding opportunities at retail outlets, kirana stores and continue investing in e-commerce. A significant amount of its marketing budget will also be spent on the biggest event of the summer season - IPL. Frooti is the official on-air sponsor for IPL in the mango drink category and B-Fizz is the beverage partner for IPL on Disney+ Hotstar. Telling us how important IPL has grown to be for the brand, Chauhan shared, “IPL has been a game-changer for Frooti and our FIZZ range. We started advertising with IPL for Frooti in the summer of 2014 since most of the investment for the brand happens in this season. IPL being the biggest event of the summer months has helped propel visibility for Frooti during this period, ever since we started advertising with the property. The year 2021 is a big year for Parle Agro. To further drive high SOV for our brands during the high consumption summer season, we have associated with IPL. Frooti shall be the on-air sponsor on TV on Star Sports Network. While in the digital space, B-Fizz will be the associate sponsor for IPL on Disney HotStar. If we go by numbers, just these two platforms will drive a reach of over 500 million people.” With combined spends of Rs 240 crores for Frooti and FIZZ portfolio campaigns, Parle Agro is set to dominate the beverage category this summer. It has the lion’s share of fruit plus fizz category and Frooti, too, ranks among the top two mango drinks in India. Elaborating on the beverage company’s expansion plan and current market share, Chauhan said, “For Frooti we have 28% market share in the mango drink category. In the apple-based drink category, Appy holds the largest share with 61% and in the sparkling fruit drink category, our FIZZ portfolio i.e. Appy Fizz and B-Fizz combined, holds the highest market share of over 90%. We are looking to further grow market share and target new consumers by increasing our reach and market penetration. We are already witnessing a massive boom in consumption this season after a slow 2020. Frooti is part of every household, for every social occasion, these indications instil confidence that the product will become a dominant player soon. And with our aggressive plans for Frooti and FIZZ portfolio this year, we aim to further boost consumption and drive significant growth for Parle Agro in the beverage industry.” Apart from spearheading an aggressive marketing campaign this year, Chauhan will also prepare every level of leadership across all teams in her organization who have all been impacted in different ways by the pandemic, to be really prepared and maintain a very positive mindset.

Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities

<ul><li><keyword id="133159" type="COMPANY" weightage="20" keywordseo="Parle-Agro">Parle Agro</keyword> launched a new product this week called <keyword id="10127022" type="COMPANY" weightage="20" keywordseo="B-Fizz">B-Fizz</keyword> and earmarked Rs 40 crore for its marketing campaign solely for this calendar year. </li><li>On the back of a strong marketing and pricing strategy, Parle Argo is aiming to make B-Fizz a ₹1000-crore-brand in the next couple of years.</li><li><keyword id="235731" type="COMPANY" weightage="20" keywordseo="Nadia-Chauhan">Nadia Chauhan</keyword>, Joint Managing Director and CMO, Parle Agro spoke to us about the whole process of launching a product from researching to shelving, idea behind on-boarding two different brand endorsers for different markets, target audience, larger vision for the company and much more. </li></ul>When it comes to coming up with innovative, industry-first beverages, Parle Agro has been the frontrunner. With its latest launch, B-Fizz, a malt-flavoured carbonated apple drink, the company envisions becoming the number one beverage player in India eventually. Parle Agro currently dominates the fruit plus <keyword id="10153209" type="UNKNOWN" weightage="20" keywordseo="fizz-drink-category">fizz drink category</keyword> by over 90% market share with its flagship brand <keyword id="6374490" type="UNKNOWN" weightage="20" keywordseo="Appy-Fizz">Appy Fizz</keyword> and now, with its foray into malt-flavoured drinks, it is confident that it will be able to accelerate the category’s growth significantly and bring it to up to Rs 10,000 crore from Rs 1,500 crore in 10 years. In the past, the brand has tried to expand its presence with Mango <keyword id="10153208" type="PERSON" weightage="20" keywordseo="flavoured-frooti-fizz">Flavoured Frooti Fizz</keyword> and Grappo Fizz, which did not last for too long. So, this time, the brand is playing safe and smart by piggybacking on the popularity of Appy Fizz for the newly-launched B-Fizz, which is a marriage between apple and malt. Another reason why the brand believes in this category is because it has seen a consistently increasing trend of consumers moving away from synthetic beverages towards fruit-based beverages. Parle Agro is therefore going all out to promote its new product launch. It has invested Rs 40 crore in a high-decibel 360 degree campaign, on-boarded Priyanka Chopra Jonas for the Indian market and Jr. NTR for the Southern India. B-Fizz will also be the sponsor for a few select marquee television properties and air its TVC during IPL to get the ball rolling. In just two weeks since its launch, the drink is already present in 500,000+ outlets. With a uniquely positioned product and strong marketing strategy, Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in the next couple of years. We caught up with Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, to understand the research process, pricing strategy and goals for this calendar year. Excerpts: Q. What were some of the factors that pushed you/influenced you to launch B-Fizz? As part of our growth strategy, we invest in R&amp;D to introduce innovative new products to the market; products that will appeal to consumers and take our business further. B-Fizz is one such product that our team developed a few years back. After conducting successful trials we were waiting for the right moment to launch it. As we went through various phases of unlock, we noticed a phenomenal performance in our sparkling fruit-based drink category with our brand, Appy Fizz. We thought it was a great opportunity to expand that category further with the launch of B-Fizz which is a sparkling malt flavoured drink with apple juice. We were able to commercialize B-Fizz in less than 30 days from the time we made the decision to launch it. The timing of the launch worked perfectly for us in several ways. As the country underwent the last few phases of unlock, retailers who were earlier operating under numerous constraints during the lockdown, have now opened up and are operating at almost 100%. Consumers are also getting back to some sense of normalcy. Additionally, the second half of the year is not just the festive period where there is typically an upswing in demand, but it also sees a second summer in the month of October across the country. Since the season also plays a large role in the <keyword id="1453601" type="PERSON" weightage="20" keywordseo="beverage-industry">beverage industry</keyword> it was a great time for us to launch B-Fizz. Q. What is the marketing strategy for your new product launch? What is the marketing investment going to be? We are investing Rs 40 cores in a high-decibel 360 degree campaign across various media for B-Fizz. We have launched two new TVCs, one featuring global icon, Priyanka Chopra for national media and the other featuring Jr. NTR exclusively for southern markets. The TVC campaign will be supported by innovative print, mobile and digital activations. B-Fizz will also be the sponsor for select marquee television properties. The campaign will also be aggressively promoted across IPL on Hotstar and YouTube. We have also been looking to deploy OOH for higher impact across 96 cities as of now. Q. What would your distribution and pricing strategy be? Will it be available on e-commerce and delivery platforms? B-Fizz is a product that we have launched with a mass distribution strategy in place. We’re today at 500,000 outlets with more than 3000 towns covered. We have launched B-Fizz at a competitive price point of Rs. 10 which is a critical part of our strategy. We believe this price point will enable us to scale up distribution for the brand across both rural and urban markets and make it more accessible to consumers. And yes, we will be available across various platforms, not just traditional retail but also modern trade and e-commerce. We expect B-Fizz to become a ₹1000-crore brand in the next couple of years. Q. The product is priced at Rs. 10 for 160 ml SKU, so how environmental-friendly is the product's packaging? Or will that be a focus later on in brand's journey? It’s an incorrect assumption to say a product available at a lower price point is indicative of a compromise in the quality of packaging. Parle Agro has a reputation built on quality, trust and has always ensured products which are best in class to deliver a superior consumer experience. Our ability to price a product at 10 rupees, an extremely competitive price point, is based on our strategy of creating economies through scale. The 160 ml packaging is a pack that is manufactured on a mass scale for Appy Fizz, the same is being applied for B-Fizz through various technological innovations in designing the preforms. These innovations are created and manufactured in-house as well, which is also how we’re able to achieve this kind of competitive price point. Q. Since the packaging and TVC is quite bold and colourful and positioned as a drink 'for the bold', are you looking at targeting millennials? Who will be the core target for B-Fizz? We are primarily targeting the youth between the age groups of 15-30 years for B-Fizz. Nevertheless, the unique taste of B-Fizz will appeal to all age groups. Q. Since consumers are becoming very conscious of their health and avoiding cola-based drinks and people are still at home and snacking more, have you seen an increase in demand of your products in the last few months? Our entire product portfolio focuses on fruit based beverages and has gained huge traction over the years. We have seen a consistently increasing trend of consumers moving away from synthetic beverages and more towards fruit-based beverages. This is perhaps, one of the big growth drivers for our category as well and a reason for why we have grown as much as we have. Q. What kind of trends did you witness during the lockdown? Did you cut down on your ad spends for this year? What will your larger marketing strategy be for the rest of the year? When it comes to business trends during the lockdown, companies had to adapt, on a daily basis, to the constantly changing rules and regulations being implemented across different parts of the country. Pro-active planning became a critical approach to maintain continuity of supply and distribution to tackle the challenges in mobility that emerged during the pandemic. We also witnessed the growth of the ecommerce platform. Though the e-commerce channel is still very small for the FMCG industry, there has been an acceleration in the adoption of this channel by consumers and brands alike. We have also on-boarded numerous ecommerce players and are continuing to do so. With regard to consumer trends, the lockdown has led consumers to become more conscious about their food and beverage choices. We foresee consumers spending a lot more on products that are natural versus those that are synthetic. For instance, fruit-based drinks like our products with natural ingredients, will be the preferred choice of drink over synthetic ones. Through the lockdown, we halted most of our marketing spends since majority of the retail stores were shut and with restrictions in mobility, people weren’t allowed to go out unless absolutely necessary. But now, as we move towards the last few phases of unlock, our budget allocations are back on track. We are investing Rs 40 crores for the marketing of B-Fizz which is until the end of the calendar year for 2020. Next year, we will be back on track with our regular marketing budgets of about Rs 250 to 300 crores across all our existing brands. Q. Why did you decide to get a separate brand face for the southern market? Is that one of your strongest markets? In southern markets, the influence and affinity for regional cinema and celebrities is very strong. Thus, to drive greater brand resonance with the audiences in the south as well as generate higher brand recall for B-Fizz, we chose a separate ambassador for the southern markets. Jr. NTR is a great brand fit and just like for Frooti we have Allu Arjun, we have Jr. NTR for B-Fizz in the south. Q. Parle Agro currently has a brand turnover of Rs. 6500 Cr. With a new addition, what are revenue goals for FY 2021-22? Parle Agro currently dominates the fruit plus fizz drink category with Appy Fizz with over 90% market share. With the launch of B Fizz, the target is to build the Fruit plus Fizz category to Rs 10,000 Cr. by 2030. We believe we will end the calendar year with 5-10 per cent growth over the previous year with B-Fizz being one of the contributors to that growth. Q. What is your overall vision for Parle Agro? Our vision is to make Parle Agro the No. 1 Beverage Company in India.

Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years

<ul><li><keyword id="6369782" type="UNKNOWN" weightage="20" keywordseo="augmented-reality">Augmented reality</keyword> has shown great promise in the mobile ad space, along with the gaming industry.</li><li>Brands like <keyword id="6552425" type="UNKNOWN" weightage="20" keywordseo="Frooti">Frooti</keyword>, <keyword id="2210217" type="COMPANY" weightage="20" keywordseo="oneplus">OnePlus</keyword>, <keyword id="6369697" type="COMPANY" weightage="20" keywordseo="godrej">Godrej</keyword> and <keyword id="8555" type="COMPANY" weightage="20" keywordseo="Tata">Tata</keyword> have been quick to incorporate AR into effective mobile-led ad campaigns that have proven to enhance user engagement.</li><li><keyword id="5817401" type="PERSON" weightage="20" keywordseo="Vishal-Rupani">Vishal Rupani</keyword>, Co-founder and CEO, <keyword id="4747401" type="PERSON" weightage="20" keywordseo="mCanvas">mCanvas</keyword>, walks us through some of the best examples of brands using AR to their advantage.</li></ul> Augmented reality (AR) has become a buzzword in the online tech space. Almost everyone has heard of Pokémon GO, the AR mobile game. But the innovation isn’t exclusive to the gaming industry. It has shown great promise even in the mobile ad space, and brands have been quick to incorporate AR into mobile-led ad campaigns that have proven to enhance user engagement. We’ll let these examples do the talking. Here are the five best AR-led campaigns on mobile. 1. Frooti - #TheFrootiLife In an effort to appeal to its primary target audience – millennials, Frooti launched a campaign to build significant brand recall around the drink when it comes to summer time fun. <img src="https://lh5.googleusercontent.com/juf3tcp4NpJrG-6qGeFX8CzOugxvnSsgKhQC0mVXmShjP76EeNt__MkufFCKbypTW3SOPOgpAAMep0HBoKH6FObVZUFZukQ0JPgKfLSthEYTZX9grk7FlyHY290JV_6131-rf0aC1r6QkaQFzw" />Using face detection technology, the rich-media campaign encouraged users to start their front camera and catch the falling mangoes in their mouth in an augmented environment. Frooti thereby succeeded in creating a lasting impact on their users, with this distinct ad experience. <div type="Youtube" id="wqWUeOruE9g" title="mCanvas Storytelling Ads | Parle Frooti – The Frooti Life | Scroller" thumbUrl="https://i.ytimg.com/vi/wqWUeOruE9g/mqdefault.jpg"></div> 2. Sony Picture’s Men in Black: International To promote the launch of Men in Black: International, <keyword id="406778" type="COMPANY" weightage="20" keywordseo="Sony-Pictures-Entertainment">Sony Pictures Entertainment</keyword> India was on the lookout for a concept that would create awareness about the movie. <img src="https://lh5.googleusercontent.com/0UjrFX4gGsQvN9XDs2SMZWZA5qVSF_xLwSaHlOU9GwKAhfdH3Zo2ReqflIu4RzBnuRO8qZgKOoc8fxZBW8-LKT_KlEIqAfy9eK0gY3dFwWsKw81xpJXwPG3aGuTd0jykhebPCc8nU4fmCXSDqg" /> Creatively using AR, the campaign encouraged users to shoot down the aliens in their surroundings, leading them to the closing screen which had the movie’s trailer, also allowed users to book tickets. <div type="Youtube" id="qGuZLmr6cYY" title="mCanvas Storytelling Ads | Men In Black: International | Scroller" thumbUrl="https://i.ytimg.com/vi/qGuZLmr6cYY/mqdefault.jpg"></div> 3. Amazon - OnePlus 6T Amazon wanted to promote the launch of the OnePlus 6T in an innovative manner. In order to showcase the cutting-edge technology used in the new phone, the route to take was an innovative ad concept. <img src="https://lh6.googleusercontent.com/VJhuOCJr5RjNuRfzGgxiQGQ8WwB0bmjnLhnYogjEj8CXoZZ2Jg380yajqkxr4fdE4pK18UJE9o5IFBj_ue7uc_192sOvbyZphUlZTVPS3K3c1JBJqy8dw2gWpvEZJBBetF75RiPRgRgD3qGm6g" /> In the mobile-led ad, users were encouraged to learn about the novel features of the phone by searching for its top three innovations in an augmented reality. <div type="Youtube" id="5rPS4Tbi8nE" title="mCanvas Storytelling Ads | Amazon OnePlus 6T | Scroller" thumbUrl="https://i.ytimg.com/vi/5rPS4Tbi8nE/mqdefault.jpg"></div> 4. TATA Nx Zero Sugar To create awareness on the amount of daily sugar consumed by an average Indian and to promote its stevia-based sugar replacement sweetener, Tata Nx Zero Sugar, TATA Nx, made use of an innovative mobile ad. <img src="https://lh4.googleusercontent.com/NmF44-9Wm5Mym2XZ0Ti6iXQ1tjNI7IZRCMQtN6OC92GYUaD32IsP3TmoX18wR7e7QgyWYdHP2EO55JRi8Y1NQ7PCb9ElErTp-53ccR1oN3U0e8p9xtPHJ7gBSRh1Gl10VxteKmePoesVdpMK0Q" />Tata Nx Zero Sugar combined gamification and AR; the rich-media ad campaign encouraged users to look for products that are frequently consumed and tap on the same to discover the hidden sugar. This was followed with information on the hidden sugar in packaged foods. <div type="Youtube" id="V7syPxCQsCc" title="mCanvas Storytelling Ads | TATA Nx Zero Sugar | Scroller + Augmented Reality" thumbUrl="https://i.ytimg.com/vi/V7syPxCQsCc/mqdefault.jpg"></div> 5. Godrej Appliances - #GoGreen Building on the World Environment Day, Godrej Appliances launched their ‘#GoGreen’ initiative with a mobile-led campaign to showcase their range of eco-friendly air-conditioners (ACs). <img src="https://lh5.googleusercontent.com/QvfTdtgSSOVAXfrIN9U96Y1VG_6KHDPnb56kYAi3X219TPYPwFu8IOAKPJvc_oMcmH_-3hVuY27jQTKMh7yx442Kp8vpyO-EDeaEA3BUE0dqUeAu3EryhQ-xzjl-Y4XP1YTeCqQ1ROVgMjpnTw" /> The campaign encouraged users to find any green object in their surrounding and focus the camera on it. On detecting the green object, the ad revealed the ACs that not only cool the users, but also cools the planet; this was enabled using colour recognition technology. <div type="Youtube" id="KkmB4oqIT5c" title="mCanvas Storytelling Ads | Godrej Appliances | Scroller + Colour Recognition Technology" thumbUrl="https://i.ytimg.com/vi/KkmB4oqIT5c/mqdefault.jpg"></div> Needless to say, AR is a game changer in the mobile ad space, and these are only some examples of how brands have used AR to engage users creatively, setting a benchmark that will revolutionize the way users engage with ads. - This column has been authored by Vishal Rupani, Co-founder and CEO, mCanvas.

Augmented Reality is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way

<img class="gwt-Image" src="/photo/52235589.cms" /> <keyword id="133159" type="COMPANY" weightage="100" keywordseo="Parle-Agro">Parle Agro</keyword>'s <keyword id="6552425" type="PERSON" weightage="100" keywordseo="Frooti">Frooti</keyword> has once again become India's second most popular mango drink, by outselling PepsiCo's Slice. The popular mango drink has taken the spot last quarter after nearly a decade, after securing a share of 25.6% in India's Rs 6,300-crore mango drink category. As compared to this, Slice got 23.4% in last quarter, as per researcher Nielsen's data. 
 
The top spot is still occupied by Coca-Cola's Maaza, which has maintained the top spot with a share of 48%. 
 
Bollywood’s superstar Shah Rukh Khan has been endorsing the mango drink for about two years now, as its first celebrity ambassador ever. Ever since then, they have been focusing on PET bottles, made of polyethylene terephthalate, so that it could woo both children and adults. 
 
Also read: <a href="http://www.businessinsider.in/Indian-consumers-might-prefer-to-stay-away-from-packaged-food-Here-is-why/articleshow/47867493.cms">Indian consumers might prefer to stay away from packaged food. Here is why</a> 
 
"The entire communication was designed to ensure we strike a balance towards retaining our large kid consumer base, but building massive appeal amongst the older consumers and subsequently gain greater market share," said Nadia Chauhan, joint managing director at <a href="http://www.businessinsider.in/Ramesh-Chauhan-the-father-of-Indian-soft-drink-industry-is-all-set-to-launch-new-range-of-fizzy-drinks/articleshow/50973316.cms">Parle Agro</a>. 
 
Parle Agro was the first company to introduce tetra-pack in India, almost three decades ago, saying that it was able to build and convert a much larger adult consumer base that liked PET more. 
 
When contacted, a spokesperson for <a href="http://www.businessinsider.in/Leadership-lessons-from-PepsiCo-CEO-Indra-Nooyi/articleshow/51597307.cms">PepsiCo India</a> said, "We do not comment on the specific data, but we are delighted with the continued momentum and strong growth of Tropicana Slice in 2016, and its relative position in the mango based drinks category remains unchanged." 
 
<a href="http://2.bp.blogspot.com/-wrC4hinfNAM/VRuECwwWYeI/AAAAAAAAOug/XzYB9Q44PLQ/s1600/ccccxxxx.jpg">Image source</a>

Frooti is once again India’s second most popular mango drink

<ul><li>IPL is scheduled to start on April 9 and the final match will be held on May 30.</li><li>Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for <keyword id="10884239" type="UNKNOWN" weightage="20" keywordseo="vivo-ipl-2021">VIVO IPL 2021</keyword>.</li></ul><keyword id="421566" type="ORGANIZATION" weightage="20" keywordseo="Star-Sports">Star Sports</keyword>, the official broadcaster of the VIVO IPL 2021 has roped in 18 sponsors and over 100 advertisers across multiple brand categories, days ahead of the commencement of the league. The 18 sponsors on-board for the 2021 edition are Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, Association of Mutual Funds in India (AMFI), Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, Groww, Cred, Garnier Men, and Havells. The categories of advertisers include Edtech, Fantasy Sports, Beverages, Pay Wallets, Home Décor, Auto, Telecom, Consumer Durables, FMCG, Financial Services amongst others. Speaking about the high interest from advertisers for VIVO IPL 2021, Anil Jayaraj, Executive Vice President, Star Sports said, “We are delighted with the response received from brands across categories. VIVO IPL on Star Sports has established itself as a marquee marketing platform, and the interest among advertisers has only grown with each passing year. We have been associating and providing sponsors with customized and innovative solutions that drive high impact and engagement.” Vivo IPL 2021 will broadcast LIVE on the Star Sports Network and stream on Disney+ Hotstar starting April 9th, 2021 from 7.30 pm onwards across multiple languages. Select Dugout will be back on Star Sports Select with legends providing cricket enthusiasts with an in-depth analysis of each match. <div type="Article" hostid="261" msid="81628669" title="Star Sports signs 14 sponsors for VIVO IPL 2021" mstype="2" mssubtype="0"></div>

Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021

<ul><li>Summer started early this year in India and it has been a hot season for cold drink brands.</li><li>Cold drink and beverage brands have amped up their marketing activities, expanded their distribution network both online and offline to meet the high demand this summer, and outreach to consumers across India.</li><li>We spoke to soft drink and beverage brands to find out how this summer has fared for them so far.</li></ul>After going through two consecutive dry summers, 2022 has proved to be promising for beverage and soft drink brands in India. With the mercury touching 45C in several parts of the country, people are looking for ways to beat the heat and stay hydrated, resulting in a massive demand for cool beverages. Two dry summers Unlike other industrial sectors which derive sales throughout the year, beverage sales are heavily seasonal. According to industry experts, the summer period from March to June contributes to more than one-third of the annual business for soft drinks and beverage brands. The pandemic-induced nationwide lockdown had forced restaurants, bars, <a href="https://www.businessinsider.in/business/news/theatres-cross-pre-pandemic-gross-revenue-collection-despite-pricey-movie-tickets/articleshow/91839566.cms">theatres</a>, and live events to shut shop. Soft drink consumption in India was predominantly out of home and occasion-dependent then. As a result, the soft drink and beverage industry was severely affected in the last two summers, fizzing out their sales significantly. Pandemic changed consumer, and company behaviours, too As the pandemic forced people to stay indoors, it brought about many changes in consumer behaviour. For the first time, key industry players increased door-to-door deliveries to drive sales. “During the pandemic and associated lockdowns, out-of-home consumption patterns were notably impacted while in-home consumption trends improved significantly. The industry underwent a significant shift in consumer purchase patterns,” shares Sundeep Bajoria, vice president of the India franchise at The Coca-Cola Company. A bright <keyword id="14108454" type="General" weightage="20" keywordseo="summer-for-cold-drinks" source="Orion">summer for cold drinks</keyword> Early summer brought cheer for cold drink brands this year, reviving out-of-home consumption after two plateaued summers. Soft-drinks giant Coca-Cola India has witnessed a boost in consumer sentiments across product lines and it is upping its marketing activities to increase its reach. “In Q1 2022, we have seen double-digit growth across all categories. As consumers resume out-of-home activities and look towards outdoor entertainment channels, our focus will be on new and innovative ways to get products to consumers through integrated marketing efforts and wider holistic reach,” said Bajoria. “We continue to win market share with transaction growth of more than 3X of GDP growth, and triple-figure growth in e-commerce sales,” he added. Coca-Cola’s Bajoria is optimistic about seeing the non-alcoholic beverage portfolio in India would see immense growth this year, characterised by ‘innovation, fragmentation, and alternate routes to market business models.’ Out-of-home consumption and marketing activities fizz up Parle Agro shifted its marketing gears as the lockdown lifted. It started focusing on in-home consumption and strengthening its e-commerce presence. It witnessed a 14% growth in 2021 over 2019 in terms of volume and grew about 47% in 2021 over 2020. Now that out-of-home consumption is picking up due to sweltering heat, Parle Agro is witnessing healthy growth and demand for beverage brands across the board. A large part of the consumer base for beverage companies consists of people who are on the move, commuting to work, schools and colleges or travelling. During their travel, they look for refreshing and energizing drinks for a quick, satisfying swig to quench their unrelenting thirst. “We see a substantial surge in sales and demand for our out-of-home consumption packs during this season,” says Nadia Chauhan, joint managing director &amp; chief marketing officer, Parle Agro. Chauhan told Business Insider India that the demand for fruit and dairy-based beverages is significantly high. “Additionally, with the growing trend for health and wellness products, consumers are opting for fruit-based and dairy-based drinks over synthetic ones in the beverages category,” Chauhan said. “These factors have led to huge demand and preference for our brands i.e. Frooti, Appy, Appy Fizz, B Fizz and our dairy brand, Smoodh. We are expecting significant growth in 2022 and are targeting a 30-35% growth this year over calendar year 2021,” she added. Parle Agro’s marketing budget for this summer is ₹200 crore, 20% higher than last year. Soft drink major Pepsi is seeing an upward trend in both in-home and out-of-home consumption. “Our beverage portfolio be it Pepsi, Mountain Dew, 7UP, Slice, Sting and Tropicana – all continue to see an uptake in demand across the country and are witnessing a jump in both penetration and frequency. We are also strengthening our distribution both through traditional and e-commerce channels to be able to cater to consumers across urban and rural geographies,” shares a company spokesperson. On the back of a strong marketing plan for all its products and increased consumption revival, a spokesperson for <keyword id="110163" type="General" weightage="20" keywordseo="pepsico-india" source="Orion">PepsiCo India</keyword> said that the consumer company is optimistic about seeing a good summer season. According to <a href="https://www.businesswire.com/news/home/20220211005234/en/India-Non-Alcoholic-Beverages-Market-A-INR-1131.52-Billion-Market-by-FY-2027---ResearchAndMarkets.com#:~:text=The%20carbonated%20beverages%20market%20segment,153.33%20billion%20in%20FY%202020.">Research and Markets</a>, the carbonated beverages market segment is expected to reach a value of ₹349.64 billion by FY 2027, expanding at a CAGR of ~15.12% during the FY 2022-FY2027 period. The non-carbonated beverages segment in India is expected to reach ₹781.88 billion by FY 2027, expanding at a CAGR of ~20.52% during the FY 2022-FY 2027 period. The scorching heat this summer has set the ball rolling again for beverages and cold drinks, which are expected to grow significantly in the coming years.

Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons

<ul><li>IPL is scheduled to start on April 9 and the final match will be held on May 30.</li><li>Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for <keyword id="10884239" type="UNKNOWN" weightage="20" keywordseo="vivo-ipl-2021">VIVO IPL 2021</keyword>. </li></ul>Star Sports, India’s leading sports broadcaster, has begun the countdown to VIVO IPL on a strong note with 14 sponsors already on board for this season. The broadcaster announced Dream11, Byjus, Phone Pe, Just Dial, Bingo, Kamla Pasand, AMFI, Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, and Groww as sponsors a fortnight before the tournament. Over the years, VIVO IPL on Star Sports has been established as the best marketing platform, where various brands and categories engage with the largest base of the audience that cuts across geographies and demographics. This year, Star Sports witnessed a significant interest from multiple brand categories including Ed Tech, Fantasy Sports, FMCG, Beverages, Financial Services, Pay Wallets, Home Décor among others. “VIVO IPL is back on the Indian soil, and in its original summer window! The tournament spans across two months, giving brands the advantage to have extended engagement with their consumers and provide a platform that has the most significant brand value and recall, like no other. After the launch of our network campaign, there is high anticipation around the most awaited cricket tournament and brands are eager to capitalize on its popularity. The response from the advertisers is extremely encouraging; with only a few sponsor slots left for grabs,” said Anil Jayaraj, Executive Vice President, Star Sports. Star Sports launched the IPL campaign - #IndiaKaApnaMantra earlier this month featuring MS Dhoni in two completely new avatars. The campaign reflected the resilience, determination, and enterprise of the nation. Through the aperture of VIVO IPL, the campaign is seen saluting the attitude of a generation that is redefining conventional rules of the game to overcome seemingly insurmountable challenges. Vivo <keyword id="7866747" type="UNKNOWN" weightage="20" keywordseo="ipl-2021">IPL 2021</keyword> will broadcast LIVE on the Star Sports Network and stream on Disney+ Hotstar from April 9th, 2021 from 7.30 pm onwards across multiple languages. Select Dugout will be back on Star Sports Select with legends providing cricket enthusiasts with an in-depth analysis of each match. <div type="Article" hostid="261" msid="81429587" title="Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor" mstype="2" mssubtype="0"></div>

Star Sports signs 14 sponsors for VIVO IPL 2021

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

<ul><li>The king of romance and hearts got his first endorsement deal in 1988 with Liberty Shoes. Since then, his brand image has grown leaps and bounds. </li><li>As Shahrukh Khan turns 55 today, we look back at some of his old ads that'll forever be our favourites.</li></ul>The badshah of Bollywood, Shahrukh Khan, turns 55 today. He has won many hearts for his romantic movies and the superstar has also been the brands’ favourite since the 90s. Over the years, he has worked with brands across categories ranging from sports to cola to pan masala. His strong charismatic personality, knack for romance and modest journey from New Delhi to becoming the biggest star in the Bollywood industry, makes him one of the most recalled personalities in the endorsement world. SRK started his brand journey with Liberty Shoes in 1988 and went on to represent brands like Pepsi, LML, Nokia, Dish TV, D’Decor, LUX, Big Basket, BYJU’S. <div type="Youtube" id="1B_FqMJupn4" title="SRK's First Commercial with Liberty Shoes - 1989" thumbUrl="https://i.ytimg.com/vi/1B_FqMJupn4/mqdefault.jpg"></div> According to Duff &amp; Phelps ‘Celebrity Brand Valuation Study 2019’, Shahrukh Khan’s Brand value stood at $66.1 million and he was ranked fifth in 2018 and 2019. <img src="https://lh6.googleusercontent.com/_QBdS5nKhbBCO-MI-kNKcrjcHH8DwIPT-n1JUM9CK0i2ESjjBfkNBGSQRJMBRdv0opx4M4_EVoDix65pN5viM0zAWYbbCBpjBoAxtjE8FGiJubg-UqnS-wAAQ9jMxS0VS4caoWjx" /> He has also grown leaps and bounds on social media. As per Duff &amp; Phelps report, he saw a 27.3% growth CAGR in his social media (Facebook, Twitter and Instagram) following from 2017 to 2019. Today, he has 41.2 million followers on Twitter and 22.9 million followers on Instagram. According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, SRK added 3% share of ad volume on TV with an average visibility of 4 hours per day across all TV channels. <img src="https://lh3.googleusercontent.com/nZlS-4HYPVeVCxKTzJiDN7qTuYq6ry7mxLtt1dFeYtwTz9rynqmb8TAoGnhdiw6HUFuOp7xdP7pwFkj-516In00AWYTuRoPGUjTw2dgdL3h8lfZVA0lI9n0_UCE1L_pTX6qikzBZ" /> While he hasn’t been seen on the big screen since Zero in 2018, he will be evergreen in the brandverse. His journey will always continue to inspire budding actors and all millennials. He was not born with a silver spoon but he worked hard to earn the love and respect he gets today. He stands for leadership, romance, determination, empathy, power and yet, has an approachable image. Despite slipping on the top celebrities list, SRK still draws a hefty paychecks. As per media reports, he charges Rs 3.5 to 4 crore per day for an ad shoot. So, on his 55th birthday, we look back at some of his old ads and his legacy that was created over the years: Pepsi <div type="Youtube" id="mU_PXZK7i-w" title="Oye Bubbly Full Version" thumbUrl="https://i.ytimg.com/vi/mU_PXZK7i-w/mqdefault.jpg"></div> Frooti <div type="Youtube" id="yVI7JelAzPc" title="Frooti Ad 2013: Shahrukh Khan" thumbUrl="https://i.ytimg.com/vi/yVI7JelAzPc/mqdefault.jpg"></div> LUX <div type="Youtube" id="ZFFHjQxHLTA" title="lux ad - SRK" thumbUrl="https://i.ytimg.com/vi/ZFFHjQxHLTA/mqdefault.jpg"></div> DishTV <div type="Youtube" id="L9p0zoY0GP4" title="DishTV-Life Masala Maar Ke" thumbUrl="https://i.ytimg.com/vi/L9p0zoY0GP4/mqdefault.jpg"></div> BYJU’S <div type="Youtube" id="J0eAlEIWZok" title="BYJU'S Classes New Full HD Ad Advertise Of SRK Shah Rukh Khan For IPL Season 2020" thumbUrl="https://i.ytimg.com/vi/J0eAlEIWZok/mqdefault.jpg"></div> Big Basket <div type="Youtube" id="AHP-KsAqggQ" title="Big Basket - The Skeptic" thumbUrl="https://i.ytimg.com/vi/AHP-KsAqggQ/mqdefault.jpg"></div> Hyundai <div type="Youtube" id="Xg8bFlt4KzU" title="Haq Hai Humara ( Official Video ) | Shah Rukh Khan | Vishal Mishra | Manoj Muntashir" thumbUrl="https://i.ytimg.com/vi/Xg8bFlt4KzU/mqdefault.jpg"></div> Denver <div type="Youtube" id="9dLSFqxG0UA" title="Shah Rukh Khan was not born with a silver spoon, He earned it!" thumbUrl="https://i.ytimg.com/vi/9dLSFqxG0UA/mqdefault.jpg"></div> D’décor <div type="Youtube" id="EjK6SEui7uY" title="Best D'Decor Commercials ft. Shahrukh khan &amp; Gauri Khan" thumbUrl="https://i.ytimg.com/vi/EjK6SEui7uY/mqdefault.jpg"></div> Airtel <div type="Youtube" id="HhN30S-EwcI" title="Airtel- A Shah Rukh Khan Advertisement" thumbUrl="https://i.ytimg.com/vi/HhN30S-EwcI/mqdefault.jpg"></div> Royal Stag <div type="Youtube" id="cqIU86Uuzpw" title="Royal Stag ft. Shah Rukh Khan" thumbUrl="https://i.ytimg.com/vi/cqIU86Uuzpw/mqdefault.jpg"></div> Sunfeast <div type="Youtube" id="h6rdjqJ8z5M" title="Shah Rukh Khan - Sunfeast Advertising (old)" thumbUrl="https://i.ytimg.com/vi/h6rdjqJ8z5M/mqdefault.jpg"></div> Pan Vilas <div type="Youtube" id="J6LAN-gTaFY" title="Pan Vilas - Shahrukh Khan says #AurKareebAaJao TVC (30sec)" thumbUrl="https://i.ytimg.com/vi/J6LAN-gTaFY/mqdefault.jpg"></div>

Why Shahrukh Khan will always be the king of brandverse

<img class="gwt-Image" src="/photo/58128835.cms" /> 
(Image: <a href="https://www.iplsn.com/amp/blog/no-ipl-2017-or-no-champions-trophy-2017-says-bcci">Source</a>) 
With money spinning all around, the <a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">Indian Premiere League</a> is the best business model ever. Even at the bad times (read demonetization), when most businesses are struggling hard to get back to shape, the <keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword> isn’t really bothered. For cricket crazy India, IPL is the best way to get high. 
 
<a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">ALSO READ: HERE'S HOW MUMBAI INDIANS DANCE</a> 
 <keyword id="3186877" type="UNKNOWN" weightage="20" keywordseo="Sony-Pictures-Networks-India">Sony Pictures Networks India</keyword> (SPN), the official broadcaster of<a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms"> IPL 2017</a> has roped in <a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">12 plus sponsors</a> for this season. According to media reports, the broadcaster is eyeing over Rs 1,300 crore of revenue from the series. Last season, SPN had bagged Rs 1,100 crore of revenue. 
 <keyword id="215177" type="COMPANY" weightage="100" keywordseo="Vivo">Vivo</keyword> has been the title sponsor of the IPL since 2015, after <keyword id="54572" type="CITY" weightage="20" keywordseo="PepsiCo">Pepsico</keyword> walked out before termination of their partnership. Ever since, the Chinese phonemaker has become synonymous to IPL in India. Also Vivo has replaced <keyword id="1731609" type="UNKNOWN" weightage="20" keywordseo="Oppo">Oppo</keyword> this year to bag the sponsor tag from this year. The long time sponsor <keyword id="15492" type="CITY" weightage="20" keywordseo="Vodafone">Vodafone</keyword> is in this season. Amongst these, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> is also partnering as the third prime sponsor. 
 Ceat tyres, Vimal Paan Masala, Yamaha Motors, Parle Frooti, <keyword id="51958" type="ENTERTAINMENT" weightage="20" keywordseo="YES">Yes</keyword> Bank and Polycab are the associate sponsors of IPL 2017. 
 
Check out the slideshow below to find how much money these sponsors are plugging in this season.

How much money did Vivo, Vodafone
and other sponsors pump in IPL 2017?

<h1>
	<a href="http://www.bestmediainfo.com/wp-content/uploads/2014/03/ADFEST-2014-logo.jpg"><img alt="ADFEST-2014-logo" class="alignnone size-full wp-image-40014" height="198" src="http://www.bestmediainfo.com/wp-content/uploads/2014/03/ADFEST-2014-logo.jpg" width="480" /></a></h1>
 Adfest 2014 has announced the shortlists in eight categories for the 2014 <keyword id="71296" type="COMPANY" weightage="40" keywordseo="Lotus">Lotus</keyword> Awards as three days of <keyword id="6356234" type="POSITION" weightage="40" keywordseo="Speaker">Speaker</keyword> Sessions, Workshops and Award Presentations kicked off today at <keyword id="6357117" type="COMPANY" weightage="60" keywordseo="bangkok">Bangkok</keyword>. It concludes on Saturday, March 8.

	Among the shortlists announced so far, Indian agencies have secured 16 shortlists, of which eight are for Press Lotus alone, followed by five shortlists for Film Craft Lotus, two for Media Lotus and one for Radio Lotus.

	Among agencies, Grey Worldwide India bagged the most shortlists at six for its work for Duracell. McCann India has three shortlists - two for its campaign for Audiobooks and one for its campaign for Star Aids Awareness.

	JWT India and Creativeland Asia secured two shortlists each while BBDO India, Linen and Unimagic Studios secured one shortlist each.

	The shortlisted entries from India:
 
<table border="1" cellpadding="0" cellspacing="0" class="alignleft">
	<tbody>
		<tr>
			<td nowrap="nowrap" valign="bottom" width="192">
				Entry Title</td>
			<td nowrap="nowrap" valign="bottom" width="129">
				Brand</td>
			<td nowrap="nowrap" valign="bottom" width="175">
				Agency</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Press Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Household Products &amp; Maintenance</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Music</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Man</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Ageless Wonder- Woman</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Dock</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Console</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Duracell Positive &amp; Negative- Monkey</td>
			<td valign="bottom" width="129">
				Duracell</td>
			<td valign="bottom" width="175">
				Grey Worldwide India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Communication Media &amp; Publications</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				William Shakespeare</td>
			<td valign="bottom" width="129">
				Audiobooks</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Mark Twain</td>
			<td valign="bottom" width="129">
				Audiobooks</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Radio Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Of Corporate</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Beep-Beep</td>
			<td valign="bottom" width="129">
				Election Campaign</td>
			<td valign="bottom" width="175">
				Linen-A Lintas Group Company Gurgaon</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Film Craft Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Directing</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Lal Batti (Red Beacon)</td>
			<td valign="bottom" width="129">
				News Nation</td>
			<td valign="bottom" width="175">
				Unimagic Studios Mumbai</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The Magic Of Frooti</td>
			<td valign="bottom" width="129">
				Frooti</td>
			<td valign="bottom" width="175">
				Creativeland Asia</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Editing</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Parallel Journeys</td>
			<td valign="bottom" width="129">
				Nike</td>
			<td valign="bottom" width="175">
				JWT India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Original Music Score</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Parallel Journeys</td>
			<td valign="bottom" width="129">
				Nike</td>
			<td valign="bottom" width="175">
				JWT India</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The Magic Of Frooti</td>
			<td valign="bottom" width="129">
				Frooti</td>
			<td valign="bottom" width="175">
				Creativeland Asia</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Category: Media Lotus</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Use Of Screen And Displays</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				The B-Movie</td>
			<td valign="bottom" width="129">
				Star Aids Awareness</td>
			<td valign="bottom" width="175">
				Mccann Worldgroup India</td>
		</tr>
		<tr>
			<td colspan="3" valign="bottom" width="496">
				Sub-Category: Best Use Of Ambient - Small Scale</td>
		</tr>
		<tr>
			<td valign="bottom" width="192">
				Stick It Art</td>
			<td valign="bottom" width="129">
				Public Awareness</td>
			<td valign="bottom" width="175">
				BBDO India</td>
		</tr>
	</tbody>
</table>
 
 This year, 56 jury members from 18 cities were tasked with judging the 2014 Lotus Awards with <keyword id="1739834" type="UNKNOWN" weightage="40" keywordseo="Tor-Myhren">Tor Myhren</keyword>, World <keyword id="2105864" type="UNKNOWN" weightage="40" keywordseo="Chief-Creative-Officer-at-Grey-and-President">Chief Creative Officer at Grey and President</keyword> of <keyword id="2105863" type="UNKNOWN" weightage="40" keywordseo="Grey-New-York">Grey New York</keyword>, as <keyword id="585295" type="ORGANIZATION" weightage="40" keywordseo="Grand-Jury">Grand Jury</keyword> <keyword id="2540" type="POSITION" weightage="40" keywordseo="President">President</keyword>.
 Adfest received 3,253 entries from 41 cities to this year's competition. The top five cities by number of entries are Tokyo, Mumbai, Bangkok, <keyword id="6356662" type="COUNTRY" weightage="40" keywordseo="Singapore">Singapore</keyword> and <keyword id="6370280" type="CITY" weightage="40" keywordseo="Manila">Manila</keyword>.
 There are 17 categories in the 2014 Lotus Awards: Film Lotus, Radio Lotus, Press Lotus, Outdoor Lotus, Interactive Lotus, Mobile Lotus, Direct Lotus, Promo Lotus, Design Lotus, Print Craft Lotus, Film Craft Lotus, New <keyword id="303" type="POSITION" weightage="40" keywordseo="Director">Director</keyword> Lotus, Effective Lotus, Media Lotus, Integrated Lotus, INNOVA Lotus and Lotus Roots. 
	 
	Courtesy: <a href="http://www.bestmediainfo.com/" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">Bestmediainfo</a>

Adfest 2014 Kicks Off: India Secures 16 Shortlists On Day 1

<img class="gwt-Image" src="/photo/57489732.cms" />If there is one player that wins in every match that is played in the Indian Premier League, it’s the official broadcaster <keyword id="6411012" type="COMPANY" weightage="100" keywordseo="Sony-Pictures">Sony Pictures</keyword> Networks India. 
 
This year as well, the channel is all set to win big in terms of advertising revenue, with a target of Rs 1,300 crore in advertising revenues from this year's Indian Premier League, as against Rs 1,100 crore that it earned in the last season. 
 
Also read: <a href="http://www.businessinsider.in/This-is-what-IPL-teams-would-have-been-called-if-they-were-named-honestly/articleshow/51825365.cms">This is what IPL teams would have been called if they were named honestly</a> 
 
Sony is close to achieving this target, having signed three more associate sponsors - Voltas, Havells and MakeMyTrip, making the total number of sponsors to 12, so far, with Vivo, Vodafone, Amazon as co-presenting sponsors and CEAT Tyres, Vimal Pan Masala, Yamaha Motors, Parle Agro's Frooti, Yes Bank and Polycab as associate sponsors. 
 
Also read: <a href="http://www.businessinsider.in/meet-mohammed-siraj-hyderabad-auto-drivers-son-bought-by-sunrisers-hyderabad-for-rs-2-6-crore-in-ipl-auction/articleshow/57267925.cms">Meet Mohammed Siraj, Hyderabad auto driver's son, bought by Sunrisers Hyderabad for Rs 2.6 crore in IPL auction</a> 
 
"We have locked in 12 sponsors now and talks with a couple of categories like payment gateways, auto and FMCGs are still going on," Rohit Gupta, president of network sales and international business at Sony Pictures Networks (SPN), told ET. "We have also got Reliance Jio and Oppo as large spot buyers, committing for more spots than even the associate sponsors. Between sponsors and spot buyers, we have 75% of the inventory already sold," he continued. 
 Last year, SPN had sold the entire advertising inventory even before <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> began; however, this time at least 15-20% of the available spots will be kept aside to be used later. Another change in this year’s strategy would be an increase in the price, taking it to Rs 6,25,000 per 10 seconds from the earlier Rs 6 lakh. 
 
Also read: <a href="http://www.businessinsider.in/ipl-2017-msdhoni-is-no-more-the-captain-of-rising-punesupergiants-heres-who-replaced-him/articleshow/57234303.cms">IPL 2017: MS Dhoni is no more the captain of Rising Pune Supergiants. Here’s who replaced him</a> 
 
Sony has been officially broadcasting IPL since its inception in 2008, and this is the last year of the 10-year rights cycle. 
 
(Image source: Wikimedia)

Sony set to ‘win’ in all matches this IPL; aims for Rs 1,300 crore advertisement revenue

<ul><li><keyword id="6354706" type="DEFINITION" weightage="20" keywordseo="IndiGo">IndiGo</keyword>'s flight <keyword id="6529550" type="UNKNOWN" weightage="20" keywordseo="6E-2977">6E 2977</keyword> was supposed to depart at 10:40 pm on Sunday night but ended up taking off the next morning at 6:40 am.</li><li>The airline started boardings for the flight at 2.30am and due to the delays, its pilots “went out of flight duty time”. </li><li>IndiGo had no explanation as to why passengers were not taken back to the airport terminal. </li></ul>Flight delays can be extremely stressful, but passengers of India’s low cost airlines, IndiGo, had to face a terrible situation when they were literally stranded at the <a href="https://economictimes.indiatimes.com/industry/transportation/airlines-/-aviation/indigo-passengers-stranded-on-tarmac-for-7-hours-for-non-availability-of-crew/articleshow/64158022.cms?utm_source=APPusers&amp;utm_medium=twittershare&amp;utm_campaign=socialsharebutton" data-type="tilCustomLink">Delhi airport tarmac</a> for almost the entire night on Sunday. IndiGo’s flight 6E 2977 headed to <keyword id="6354321" type="CITY" weightage="20" keywordseo="Bengaluru">Bengaluru</keyword> was supposed to depart at 10:40 pm on Sunday night but ended up taking off the next morning at 6:40 am, apparently due to the non-availability of staff. Passengers were stuck in the airport shuttle bus for hours with some even parking themselves on the tarmac and later waiting in the plane. According to the airline, IndiGo had 30 diversions due to severe weather conditions leading to massive delays and cancellations across all airlines. Delhi, apparently, was the worst affected, including 70 diversions in all. The airline started boardings for the flight at 2.30am and due to the delays, its pilots “went out of flight duty time”. As a result, IndiGo had to arrange a new crew and extend the departure time. Enraged passengers took Twitter to vent. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 <div type="javascript" title="Custom"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en"><a href="https://twitter.com/IndiGo6E?ref_src=twsrc%5Etfw">@IndiGo6E</a> Flight no. 6E-2977 &amp; 6E-2376 grounded for want of pilot. 7 Hrs. &amp; counting. And the best explanation they&#39;ve come up with is, the previous pilot&#39;s duty hours were over. Seriously? <a href="https://t.co/87O1dJEpY8">pic.twitter.com/87O1dJEpY8</a>&mdash; Ajeetesh Pratap Singh (@ajzwayy) <a href="https://twitter.com/ajzwayy/status/995814828320030720?ref_src=twsrc%5Etfw">May 13, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>































 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 <div type="javascript" title="Custom"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">DEL-BLR 6E2977 delayed by over 7 hours (22:40 to 6:40). Kept us like cattle in the bus. And then like dogs on the asphalt of the runway. Peanuts and frooti offered at 6:00 am. Not allowed to get on flight.&mdash; Pranith Alagwadi (@i_ofthe_phoenix) <a href="https://twitter.com/i_ofthe_phoenix/status/995903529708474368?ref_src=twsrc%5Etfw">May 14, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>































 
 
 
 
 
 
 
 
 
 
 
 
 
 
 <div type="javascript" title="Custom"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">Stranded in <a href="https://twitter.com/hashtag/Delhi?src=hash&amp;ref_src=twsrc%5Etfw">#Delhi</a> <a href="https://twitter.com/hashtag/IGI?src=hash&amp;ref_src=twsrc%5Etfw">#IGI</a> <a href="https://twitter.com/hashtag/T2?src=hash&amp;ref_src=twsrc%5Etfw">#T2</a> <a href="https://twitter.com/hashtag/Airport?src=hash&amp;ref_src=twsrc%5Etfw">#Airport</a> since 9:00 PM yesterday. Flight is there. Fuel is there.<a href="https://twitter.com/IndiGo6E?ref_src=twsrc%5Etfw">@IndiGo6E</a> Color is there. But NO <a href="https://twitter.com/hashtag/Captain?src=hash&amp;ref_src=twsrc%5Etfw">#Captain</a> or <a href="https://twitter.com/hashtag/CabinCrew?src=hash&amp;ref_src=twsrc%5Etfw">#CabinCrew</a> to fly it to <a href="https://twitter.com/hashtag/Bangalore?src=hash&amp;ref_src=twsrc%5Etfw">#Bangalore</a><a href="https://twitter.com/hashtag/Indigo?src=hash&amp;ref_src=twsrc%5Etfw">#Indigo</a><a href="https://twitter.com/hashtag/6E2977?src=hash&amp;ref_src=twsrc%5Etfw">#6E2977</a><a href="https://twitter.com/hashtag/KindOfAnWorstExperience?src=hash&amp;ref_src=twsrc%5Etfw">#KindOfAnWorstExperience</a> <a href="https://t.co/wZHuwW7KGq">pic.twitter.com/wZHuwW7KGq</a>&mdash; sudarshan goswami (@sud100289) <a href="https://twitter.com/sud100289/status/995817062290239490?ref_src=twsrc%5Etfw">May 14, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>






























 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 <div type="javascript" title="Custom"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">6E2977 was delayed by 4 hours is understandable due to bad weather. But as confirmed by ground staff, there were no captains to pilot the flight as shift was over. Surely you could foresee this catastrophe?&mdash; Pranith Alagwadi (@i_ofthe_phoenix) <a href="https://twitter.com/i_ofthe_phoenix/status/995904593350438912?ref_src=twsrc%5Etfw">May 14, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>





























































 
 
 
 
 
 
 
 
 
 
 
 
 
























 
 
 
 <div type="javascript" title="Custom"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en"><a href="https://twitter.com/IndiGo6E?ref_src=twsrc%5Etfw">@IndiGo6E</a> Flight 6E2977 schduld fr 22.40,lands at 2.02am due to bad wethr Unofficially told by indigo staff to move to G22 at 2.45am Officially told to move to G31 at 3.15am Then put in bus at 3.40am Then made to wait in bus by the runway till 4.10am.Then told it&#39;s cancelled! <a href="https://t.co/TpjLvB0yGI">pic.twitter.com/TpjLvB0yGI</a>&mdash; Suhas Padil (@suhaspadil) <a href="https://twitter.com/suhaspadil/status/995800248109826049?ref_src=twsrc%5Etfw">May 13, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>








 
 
 
 <div type="javascript" title="Custom"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">Now we&#39;re being told pilot will be here in 30mins and can officially board the plane and wait for them. But few people aren&#39;t still convinced <a href="https://t.co/VVV4KUd3RG">pic.twitter.com/VVV4KUd3RG</a>&mdash; Suhas Padil (@suhaspadil) <a href="https://twitter.com/suhaspadil/status/995805553958912001?ref_src=twsrc%5Etfw">May 13, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>






 
 <div type="javascript" title="Custom"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">While we wait for the pilot, a good gesture by <a href="https://twitter.com/IndiGo6E?ref_src=twsrc%5Etfw">@IndiGo6E</a> staff with some biscuits and frooty <a href="https://t.co/AqW5fjodWj">pic.twitter.com/AqW5fjodWj</a>&mdash; Suhas Padil (@suhaspadil) <a href="https://twitter.com/suhaspadil/status/995814593204174848?ref_src=twsrc%5Etfw">May 13, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>


 The ordeal didn’t end there. Apparently on arrival in Bengaluru, the baggage went missing. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 <div type="javascript" title="Custom"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">How can flight delay explain for the missing baggage? PNR No. DKJ2JR Please explain <a href="https://twitter.com/IndiGo6E?ref_src=twsrc%5Etfw">@IndiGo6E</a>.<a href="https://twitter.com/hashtag/IndigoDelay?src=hash&amp;ref_src=twsrc%5Etfw">#IndigoDelay</a> <a href="https://twitter.com/hashtag/6E2977?src=hash&amp;ref_src=twsrc%5Etfw">#6E2977</a> <a href="https://twitter.com/hashtag/MissingBaggages?src=hash&amp;ref_src=twsrc%5Etfw">#MissingBaggages</a>&mdash; Ajeetesh Pratap Singh (@ajzwayy) <a href="https://twitter.com/ajzwayy/status/995920180013232128?ref_src=twsrc%5Etfw">May 14, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>


























































 Strangely, IndiGo had no explanation as to why passengers were not taken back to the airport terminal or why they were offered no refreshment until morning. Image source: Twitter, <a class="TweetAuthor-link Identity u-linkBlend" href="https://twitter.com/ajzwayy">Ajeetesh Pratap Singh@ajzwayy</a>

Airline passengers wait on the tarmac because pilots “went out of flight duty time”

<img class="gwt-Image" src="/photo/47867496.cms" /> Days after Maggi fiasco, other food manufacturers like <keyword id="29464" type="PERSON" weightage="20" keywordseo="Parle">Parle</keyword>, KFC, Wendy’s and many others are being dragged into parallel issues by the consumers. A report circulated by the Economic Times suggests that the age-old biscuit maker Parle is receiving a minimum of 5 phone calls each day by its fuming customers. 
 
The calls, as mentioned in the report, are by and large about the contaminants being found in the food products. Not just this, but demands of compensation from Rs 5,000 to 5 lakh has also emerged as a matter of concern. What adds more to one’s surprise is the fact that some has also threatened the country’s largest food maker saying that if it doesn't cough up, they'll go to the media and even the regulator. 
 <keyword id="115414" type="PERSON" weightage="20" keywordseo="Ramesh-Chauhan">Ramesh Chauhan</keyword>, a member of the family that runs Parle and also the chairman of <keyword id="140687" type="COMPANY" weightage="20" keywordseo="Bisleri-International">Bisleri International</keyword>, said, "Consumers are panicking. Some are raising genuine issues, which is good. But some are taking advantage of the existing environment." 
 <keyword id="120094" type="PERSON" weightage="20" keywordseo="Mayank-Shah">Mayank Shah</keyword>, the company’s deputy marketing manager, also came-up to cover the matter. Shah said, "There are customers who are getting overtly concerned and some want to use the opportunity to make a quick buck." 
 Other food manufacturers like <keyword id="268892" type="COMPANY" weightage="20" keywordseo="Yum-Brands">Yum Brands</keyword>, Pepsi, Wendy's, Mondelez and Dabur too are facing similar issues and are fielding alike calls from consumers. 
 There have also been reports that some of the companies have used ‘Make in India’ platform to get their unregulated products passed by the <keyword id="109212" type="ORGANIZATION" weightage="20" keywordseo="Food-Safety">Food Safety</keyword> &amp; <keyword id="179673" type="ORGANIZATION" weightage="20" keywordseo="Standards-Authority-of-India">Standards Authority of India</keyword> (FSSAI). Those manufacturers who have made it to this list are: Tata Starbucks, Ferrero SpA, Field Fresh Foods, Kellogg's and McCain. 
 
Nadia Chauhan, a member of the Chauhan family and also the joint managing director Parle Agro, which has brands like Frooti and Appy, said, "Companies can only put themselves to ransom by panicking. Globally, no one would entertain such stuff because the awareness level is so high. As a company, you need to settle the matter but paying up is just out of the question."

Indian consumers might prefer to stay away from packaged food. Here is why

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="http://static1.businessinsider.com/image/54bfe5d0eab8ea164ea46371-780-585/tootsie-roll.png" border="0" alt="attached image" style="color: #000000; font-size: 15px;"><a href="http://www.flickr.com/photos/misskelly/3280357410/">Kelley Reeves / Flickr</a></img></div></div></div>The 95-year-old CEO of Tootsie Roll Industries, Melvin Gordon, has died. 
Gordon was CEO for 53 years, <a href="http://hosted2.ap.org/ILALT/28b67e5b8f374c9a87a98c549dfd7f6f/Article_2015-01-21-US-Obit-Tootsie-Roll-Chief/id-f84ea3376c424096b9a9d85360900ab2">according to the AP</a>, and was infamously secretive about the company. The company will appoint Gordon's wife, Ellen, CEO of the company and chairman of the board in line with the plan of succession. She currently serves as chief operating officer and president.
Here's some color from a <a href="http://www.wsj.com/articles/SB10000872396390443713704577603662120397078?autologin=y">2012 WSJ article</a> about the company:
Tootsie Roll's Chicago headquarters is a modern-day Willy Wonka factory. Massive puffs of steam billow out of humming machines on the roofs of the gray cinder block and red brick buildings, which sit surrounded by off-kilter "no trespassing" signs. The Gordons haven't granted an interview in years. The company declined repeated interview requests, saying "we have opted to use our quarterly earnings releases as a way to provide continuing updates to all business media at once." 
In addition to its flagship Tootsie Roll candy, the company's other brands include, Blow Pop, Dots, Junior Mints, and Charleston Chew.
After the news broke today, the company's stock was up as much as 7% on Wednesday.
<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/54bfeb926da8117a25b83999-800-440/screen shot 2015-01-21 at 1.08.44 pm.png" border="0" alt="Screen Shot 2015 01 21 at 1.08.44 PM">Google Finance</img></div></div></div>
Here's the full release from the company:
CHICAGO, January 21, 2015 - Tootsie Roll Industries, Inc. announced that Melvin J. Gordon, its Chief Executive Officer and the Chairman of its Board of Directors, died after a brief illness at the age of 95 on January 20, 2015. The Board of Directors appointed Ellen R. Gordon, a director of the Company and its President and Chief Operating Officer, as Chairman of the Board and Chief Executive Officer. The appointment was made in accordance with Tootsie Roll's existing succession plan.
Mrs. Gordon issued the following statement:
"It is with great sadness that we announce today the passing of Melvin - we will all miss him greatly. Melvin's life represented the very highest values in business, wisdom, generosity, and integrity. Tootsie Roll has seen great growth and success during his time as Chairman. Melvin's dedication to Tootsie Roll for over fifty years as Board Chair, his creativity and determination were an inspiration to us all." 
Melvin J. Gordon is survived by Ellen R. Gordon, his wife of 65 years, their four daughters and their spouses, six grandchildren, a large extended family, and many friends and colleagues.
About Tootsie Roll
Tootsie Roll has been engaged in the manufacture and sale of confectionery products for over 100 years and has been listed on the New York Stock Exchange (NYSE: TR) since 1922. The majority of the Company's products are sold under the familiar brand names Tootsie Roll, Tootsie Roll Pops, Tootsie Fruit Chews, Tootsie Frooties, Caramel Apple Pops, Child's Play, Charms, Blow Pop, Candy Carnival, Cella's chocolate covered cherries, Dots, Crows, Junior Mints, Junior Caramels, Charleston Chew, Sugar Daddy, Sugar Babies, Andes, Fluffy Stuff cotton candy, Dubble Bubble, Razzles, Cry Baby and Nik-L-Nip. For more information visit us at www.tootsie.com.

Tootsie Roll CEO Dies At 95, Stock Surges

<img class="gwt-Image" src="/photo/54641155.cms" /> 
(Image: Indianrailinfo) 
 With train fares sky rocketing (read surge pricing) and the minister ambitious enough to introduce world class facility in Indian trains, I believed <keyword id="6355455" type="COMPANY" weightage="20" keywordseo="Indian-Railways">Indian Railways</keyword> must be heading to a grand renovation and might match the travel-quality in other developed South Asian counterparts of it. 
 To travel to <keyword id="6354925" type="COMPANY" weightage="100" keywordseo="Kolkata">Kolkata</keyword> from New Delhi, I wanted to experience how Indian Railways must have changed in the days of Talgo trial runs and <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> enabled wi-fi in stations. I ditched the allure of flash sales of airlines offering me a <keyword id="1475258" type="COMPANY" weightage="20" keywordseo="Delhi-Kolkata">Delhi-Kolkata</keyword> flight ticket for Rs 2500, inclusive of all taxes. A day before my journey last month, I bought a ticket on the newly introduced surge pricing for New Delhi-Sealdah Rajdhani Express, one of the premium trains in the country. The ticket, although priced at Rs. 2105 costed me something around Rs 2850, thanks to flexi pricing. But I was hopeful that the service must have bettered and it’s worth it. 
 I reached the New Delhi station in late afternoon. With limited seating options, people squatted on the dusty floors of the platform waiting for different trains. As the <keyword id="93583" type="CITY" weightage="20" keywordseo="Sealdah">Sealdah</keyword> Rajdhani arrived, I was readying myself for premium hospitality from the Indian Railways. 
 
Two minutes into my designated berth, as I was checking out the place, a co passenger entered the coach with 16 sets of bags including a LED TV and packed the coup. 
 
Evening of ‘super <keyword id="18712" type="ENTERTAINMENT" weightage="20" keywordseo="Gold">gold</keyword> dhamaka chai’ 
Twenty minutes into the journey, I was served bottled water along with the evening snacks, which consists of a namkeen (with oil dripping), a stale sandwich, a sweet, and a tea-kit. Now if you are conscious about health diet, you should have got your own snacks. The tea bag was a Super Gold Dhamaka tea, a brand you might never hear of, but it exists. 
 
Stinky toilet with flooded floor 
Moving on to the next episode – the toliet. The Wester Styled toilet was stinking and the hand shower lying on the flooded floor. I discovered that the drain outlet is clogged with dirt and it won’t be possible for the cleaner to do the needful. The washbasin tap has a missile like projectile that lands directly on your foot. Tired of it, I decided to check out the other toilet, which was slightly better. But the stink is omnipresent. The tap in this toilet needs to be patted to get the water flowing in the moving train. There are just so many lifehacks, I learnt in a few hours in the train. 
 
WTF is food-hygiene! 
<img class="gwt-Image" src="/photo/54641140.cms" /> 
(Representational image to show how doors are kept blocked. Source: Mouthshut) 
 Coming out of the toilet, I found the attendants of ‘Meals on Wheels’, the contractor of food service in this particular train, squatting in the floor and readying dinner. The trays have been laid down on the ground and being arranged. <keyword id="51958" type="ENTERTAINMENT" weightage="20" keywordseo="YES">Yes</keyword>, in front of the doorways, dustbins and washrooms. Those will soon be served to the passengers. Also one side of exits are made inaccessible by these attendants because they need a place to arrange their food. So in case of an emergency, you have to depend on just two doors and emergency windows for exit. 
 
Dessert-less dinner 
<img class="gwt-Image" src="/photo/54641131.cms" /> The dinner arrived at 8:30. It was a decent one with two tiny pieces of chicken, rice, roti, dal and yogurt. The passengers, who had ordered <keyword id="2396101" type="UNKNOWN" weightage="20" keywordseo="Continental-meal">Continental Meal</keyword>, received cold fried chicken, pasta, bread and some inedible noodles. One of them had requested for the breads to be toasted, which the attendants denied to oblige. Well, the dinner was over by 9pm and the only dessert ice cream started getting distributed at 10:15. Yes, when most of the passengers were ready to sleep, this strategy worked better for ‘Meal on Wheels’ because 70% of passengers refused to have. We were seated in the end of the coach and somehow the ice creams got over by the middle of the coach. The server informed us that ice cream is over and they can serve Frooti, ‘if we want’. Definitely nobody wanted a fruit juice after dinner. 
 
Blankets are washed every 2 months 
As we prepared for sleep, my pillow was found to be a used-one with stains. The blanket was smelly and the attendant informed was indifferent about it. He said, blankets are washed every 2 months. The sleep wasn’t much comfortable because the AC was too cold and there was no attendant in the coach at midnight. Moreover, there were mosquitoes. The coach attendant in the morning informed us that pest control is done after 2-3 months and he can’t help with it. On asking for the complain book, he said his job would be at stake if we complain. 
 
Delay of premium train 
The breakfast doesn’t need to explained, as it was of the same quality as evening snacks with un-toasted breads. You need to choose between jam or butter, as both would exceed their budget. There was no fruit juice with it, which it used to be earlier. The train was delayed by 2 hours and reached Sealdah at around 12:30pm and there was no free water bottle or food served in extra to make up for the delay. 
 
Thou shalt tip 
Towards the end of the journey, the coach was stinking like never before. The cleaner just mopped the floor, which isn’t enough to clean the floor walked down by 72 passengers. There was no deodorizer used. And then as the train was nearing destination, the servers of 'Meals on Wheels' started asking for tips. While there is no such official order on it, the minimum tip is Rs 20 per passenger, otherwise they would just not leave and keep coaxing you. The same people who are rude enough and serve food as if doing you a favour suddenly wear ear-to-ear smile. 
 
As I completed 1454 kms on India’s premium train for 19 hours, I realized I could have simply taken the flight and reached home last night itself by paying a few hundreds more on spot-ticket.

You Searched For "Frooti" and got 16 results

Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities

Karuna Sharma

Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years

Karuna Sharma

Augmented Reality is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way

Guest Author

Frooti is once again India’s second most popular mango drink

BI India Bureau

Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021

BI India Partner

Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons

Karuna Sharma

Star Sports signs 14 sponsors for VIVO IPL 2021

BI India Partner

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

BI India Partner

Why Shahrukh Khan will always be the king of brandverse

Karuna Sharma

How much money did Vivo, Vodafone and other sponsors pump in IPL 2017?

Suchayan Mandal

Adfest 2014 Kicks Off: India Secures 16 Shortlists On Day 1

bestmediainfo

Sony set to ‘win’ in all matches this IPL; aims for Rs 1,300 crore advertisement revenue

BI India Bureau

Airline passengers wait on the tarmac because pilots “went out of flight duty time”

Kavita Majumdar

Indian consumers might prefer to stay away from packaged food. Here is why

BI India Bureau

Tootsie Roll CEO Dies At 95, Stock Surges

Shane Ferro

I paid Rs 2800 on flexi pricing in a premium train to Kolkata; the biggest mistake I made

Suchayan Mandal