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You Searched For "Fragrance" and got 20 results


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1 min read

8 scents everyone needs in their perfume collection, according to a former fragrance consultant

Throughout my shifts, I sampled every scent Ulta carried multiple times — I spent so much time arou…

Meredith Schneider   


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5 mins read

AI is helping fragrance companies unlock the sensational possibilities of smell

Perfume is moving further away from its status as a luxury item. AI could be the key to making frag…

Leila Jordan   


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1 min read

Dior has released a $230 'scented water' for babies. It's significantly more expensive than its bestselling fragrances for adults.

Baby Dior's 'Bonne Étoile Scented Water' costs $230 a bottle, significantly more than Dior's bestse…

Joshua Zitser   


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2 mins read

Bhuvan Bam, MBA Chaiwala’s Praful Billore, Ranveer Allahbadia & others invest $2 million in SuperCluster Pi

Bobby Balachandran of Exterro Inc led the pre-series A funding round that also saw participation fr…

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6 mins read

Paco Rabanne, the world-famous designer known for his fragrances, has died at 88

Paco Rabanne, who rose to prominence in the 1960s French fashion world, was known for his outlandis…

Grace Eliza Goodwin,Amanda Krause   


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4 mins read

What does Elon Musk's 'Burnt Hair' perfume really smell like? We asked our newsroom to do a blind test of the new fragrance.

We ordered Burnt Hair, a perfume that Elon Musk announced in October. Nine months later, it arrived…

Lakshmi Varanasi,Sarah Jackson   


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2 mins read

Natalia Dyer says she bought a vintage '80s perfume to channel her 'Stranger Things' character, but it 'backfired'

Natalia Dyer shared her makeup and skin-care routines with Vogue for the publication's Beauty Secre…

Amanda Krause   


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3 mins read

Check out these perfumes for men

A light fragrance that will last the entire work day or when you're out at a party is a necessity f…

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2 mins read

Olaplex haircare reacts to controversy over infertility-linked fragrance, and reformulates its hair mask

The haircare line reformulated its No. 3 Hair Perfector mask to phase out lilial, a scented additiv…

Andrea Michelson   


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3 mins read

Fragrances became an affordable luxury during the pandemic, leading to the biggest boom in sales in years: 'I have never, ever seen anything like this'

There was one beauty category that not only avoided free-fall in 2020, but thrived, and continues t…

Avery Hartmans   


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2 mins read

From at-home tests for COVID-19 to lotions and fragrances, inflation is reshaping what we buy

Earnings from Abbott Labs and a revenue warning form Bath & Body Works show inflation is determinin…

Ebony Flake   


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3 mins read

Johnny Depp is back to endorsing a controversial Dior fragrance after his court battle with Amber Heard

A source close to the deal confirmed to Insider that Johnny Depp has signed a seven-figure, multiye…

Armani Syed   


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2 mins read

I left my comfort zone to try the La Dame fragrance by 'The Real Housewives of Potomac' star Karen Huger. The scent gave a regal impression.

The scent reminded me of my grandmother in the best way and is a combination of "deaconess" and "Di…

Keyaira Boone   


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2 mins read

Insider Life: Rothy's expansion - Florida real estate - Fragrance boom

In this week's edition of Insider Life, we're showing you cities that will pay you to live there, a…

Jordan Parker Erb   


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4 mins read

Sephora shoppers are discovering that you can get perfume at a major discount by purchasing one of its sampler sets

Sephora has three holiday-themed perfume kits available this year, as well as six others that are n…

Amanda Krause   


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1 min read

A Kickstarter campaign to launch a space-scented perfume that smells like hot metal and steak has blown past its goal

The scent of Eau de Space was originally created to help astronauts get used to the smell of a spac…

Amanda Krause   


Amir Ismael   


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3 mins read

Dior sparked backlash by airing a fragrance commercial starring Johnny Depp

A Dior fragrance ad starring Depp playing a guitar was shown in the UK during "The Great British Ba…

Darcy Schild