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<ul><li>Amazon has announced a special summer offer discount for all the <keyword id="17233378" type="General" weightage="20" keywordseo="ps5-variants" source="Orion">PS5 variants</keyword>.</li><li>The new effective price starts at ₹49,990 for the standard variant, and the digital variant is now priced at ₹39,990.</li><li>As an Amazon Prime member with an <keyword id="4009819" type="General" weightage="20" keywordseo="amazon-pay" source="Orion">Amazon Pay</keyword> ICICI Bank credit card, you can avail of a 5% cashback.</li></ul>Amazon has slashed the price of <keyword id="2428812" type="General" weightage="20" keywordseo="playstation-5" source="Orion">PlayStation 5</keyword> by ₹5,000 for both Digital Edition and Disc Edition, taking this gaming console back to its original launch price, presenting an excellent opportunity to grab it and embark on an unparalleled gaming journey. So, if you've been eagerly waiting to own the PlayStation 5, now is the time to take advantage of this special summer offer, save some bucks, and elevate your gaming experience to new heights. <cmsannotation type="cmsannotation" annotationid="Discounts and offers on Amazon" comment="subhead" text="Discounts and offers on Amazon">Discounts and offers on Amazon</cmsannotation> The PlayStation 5 digital edition is priced at ₹39,990, while the standard disc edition costs ₹49,990. As an Amazon Prime member with an Amazon Pay ICICI Bank credit card, you can avail of a 5% cashback, which amounts to ₹1,999 for the digital edition and ₹2,499 for the disc edition. Alternatively, HSBC credit card holders can also enjoy a cashback of up to ₹250. Amazon provides a 7-day replacement policy in case of physical damage, defective or wrong, and missing items. To initiate a replacement request, you must submit proof of the issue for verification. Inside the package, you will receive the console, a dual-sense controller, an HDMI cable, an AC power cord, a USB-A to USB-C cable, and a console stand. If you wish to purchase an additional dual-sense controller, it is priced at ₹7,699, down from its original price of ₹9,990 on Amazon. <cmsannotation type="cmsannotation" annotationid="No-cost EMI" comment="subhead" text="No-cost EMI">No-cost EMI</cmsannotation> You can take advantage of a no-cost EMI option when purchasing the PlayStation 5 using select bank cards such as HDFC, American Express, HSBC, and more. Additionally, EMI on debit cards is available for select HDFC, ICICI, Axis, Kotak Mahindra, and Federal Bank customers. Furthermore, if you are eligible for Amazon Pay Later, you can buy the PlayStation 5 on easy instalments with a 24% interest rate. These prices and payment options are applicable across all partner platforms, including Amazon, Flipkart, Chroma, Vijay Sales, Reliance Digital, and Sony offline and online stores. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/bard-to-magi-googles-latest-weapon-in-the-battle-for-search-supremacy/articleshow/99576251.cms">From Bard to Magi: Google's latest weapon in the battle for search supremacy</a> <a href="https://www.businessinsider.in/tech/news/ai-generated-images-and-videos-a-game-changer-or-a-threat-to-authenticity/articleshow/99560443.cms">AI-generated images and videos: A game-changer or a threat to authenticity?</a>

This could be your last chance to grab a PlayStation 5 at a ₹5000 discount in India

<ul><li><keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>’s Prime Day Sale will find a tough fight in <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s big shopping days event. </li><li>Flipkart’s flagship biggest sale event ‘Big Billion Days’ will take place later in the year. </li><li>For Prime Day, Amazon India is launching 1,000 new products and 14 new titles on prime video.</li></ul>Flipkart and Amazon are at it again, raining discounts on online shoppers. While Amazon’s Prime Day sale is ongoing (July 15 and 16), Flipkart’s big shopping days festival will match this and more with its sale (between July 15 to 18). Interestingly, while Amazon has made a big splash with the Prime Day sale with print, television and digital advertisements, Flipkart has taken the slightly quieter approach for this one. However, it could also be because the Indian e-retail giant is gearing up for its own biggest sale event – Big Billion Days later this year. Smartphones up for grabs Flipkart’s focus seems to be on the mobile phone category promising to offer best-in-class mobile phones at the most affordable prices. Models like ASUS 6Z, PIXEL 3A and Redmi Note 7 pro; wlong with superior devices for gaming buffs like the Black Shark 2 and POCO F1, are available on the Walmart-owned Flipkart. For Amazon however this is the biggest sale of the year with offers across various categories on the website. For Prime Day 2019, Amazon India has signed with brands to launch about 1,000 new products and 14 new titles on prime video too. Right before the sale event, Amazon India also offered a 50% cashback on Prime membership to Indian millennials between the age group of 18-24. “We recognize that customers in the age group of 18-24 years want the freedom to do more with less. With the cashback, customers can enjoy the best of shopping and entertainment through Prime, while at the same time saving ₹500 to spend on all their favourite activities like shopping, food delivery, entertainment, travel and more,” said Akshay Sahi, Director and Head of Amazon Prime, India. See Also: <a href="https://www.businessinsider.in/news/prime-day-sale-how-amazon-india-prepares-for-the-two-day-online-event/articleshow/70222978.cms">Amazon India sets up ‘war rooms’ to handle Prime Day pressure</a> <a href="https://www.businessinsider.in/news/amazon-prime-day-sale-brings-diwali-early-for-indians-says-akshay-sahi-head-of-prime/articleshow/70221119.cms">Amazon Prime Day sale brings Diwali early for Indians, says India head</a> <a href="https://www.businessinsider.in/amazon-prime-days-best-deals-on-smartphones-and-other-discounts-which-non-prime-members-can-avail-of-too/articleshow/70221015.cms">Amazon Prime Day’s best deals on smartphones and other discounts which non-prime members can avail of too</a>

Flipkart, Amazon fight it out on discounts with sale events on the same days

<ul><li>Introduces Tamil, Telugu and Kannada interfaces to offer native-language e-commerce experience to consumers.</li><li>The made for India tech stack has been developed in house by <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s team of engineers.</li><li>Over 5.4 million words translated to help reduce the language barrier for users.</li></ul>Flipkart has enabled three new languages on its platform - Tamil, Telugu and Kannada as part of its vision to make online commerce more inclusive and accessible for Indian language users. This launch will help reduce the access barriers to e-commerce for native language speakers. Following the launch of Hindi interface last year, the new regional languages interface have been built on Flipkart’s ‘Localization and Translation Platform’ that will empower customers to comfortably undertake an end-to-end ecommerce journey in their local language, with ease. The introduction of 3 vernacular interfaces, is in line with Flipkart’s aim of developing state-of-the-art innovations to solve for the various pain points of consumers transitioning to e-commerce. According to industry reports*, Indian language internet users are expected to account for nearly 75% of India’s internet user base by 2021. This growing base of language users, primarily from smaller towns, makes it extremely important to enable e-commerce in regional languages to offer a more personalised experience. This will also enable millions of consumers across the country to have an engaging online shopping experience in their native languages. As Southern states account for a significant proportion of Flipkart’s growing user base coupled with a higher adoption rate of native language script, regional language interfaces will help make e-commerce more inclusive. User Research The new language interfaces use a judicious mix of translated and transliteration of words to make shopping more engaging for consumers. This follows an ethnographic study that was conducted over several months to get relevant insights that helped the team develop a platform that enables consumers to interact with the platform in their own language and encourage independence in purchase decisions. The ethnography study involving meetings with participants across cities including Salem, Visakhapatnam and Mysore helped gather insights about consumers’ distinctive language behaviour across these regions and brought forward interesting insights to be implemented. This included a large scale translation of over 5.4 million words across product specifications, banners and payment pages etc., in the three languages. Kalyan Krishnamurthy, Chief Executive Officer of Flipkart Group, said, “In the past year, we have introduced multiple solutions under Voice, Video and Vernacular to increase ecommerce adoption for millions of consumers. We truly believe that language, if solved well, can be an opportunity rather than a barrier to reach millions of consumers who have been underserved. As a homegrown e-commerce marketplace, we understand India and its diversity in a more nuanced way and are building products that have the potential to bring a long-term change. The introduction of Tamil, Telugu and Kannada interfaces, in addition to Hindi &amp; English, is a meaningful step in that direction in line with our mission to democratize ecommerce in India.” Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart said, “As a homegrown e-commerce marketplace, Flipkart understands the importance of having an expanded universe of vernacular interfaces to empower our Bharat users and ensure easy transition of new online users to e-commerce. Today, almost 58% of our user base comes from tier-II cities and beyond and with new language interfaces of Tamil, Telugu and Kannada along with Hindi (introduced last year) will further improve users’ ecommerce journeys by making it simpler and more personal.” The three new language interfaces on Flipkart, are developed post the introduction of Hindi interface 9 months ago which has witnessed impressive adoption. Flipkart’s team of engineers worked on multiple tech challenges in terms of UI and platform architecture, as each language has its own nuanced characteristics.

Flipkart enables three new languages on its platform - Tamil, Telugu and Kannada

<ul><li>With an aim to understand what goes behind the lens and camera, Advertising and Media Insider introduces you to its video series, 'Behind The Ads.'</li><li>Today, we get behind-the-scenes of <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s latest ad with <keyword id="6357861" type="UNKNOWN" weightage="20" keywordseo="ranbir-kapoor">Ranbir Kapoor</keyword>, <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword>, and Kidults to find out how it was all put together. </li><li>Flipkart’s Vikas Gupta and Lowe Lintas’ Sagar Kapoor spoke to us about how the brand reached out to consumers at different stages of their purchase cycle and established themselves as the go-to brand for their fashion needs. </li><li>Gupta also shared the insight behind ‘Kidults,’ the importance of the property for Flipkart, and how it has helped the e-commerce brand stand out in the clutter. </li></ul><div type="Video" msid="72502279" hostid="261" title="How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults together" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=72502279"></div>

Flipkart Fashion launched ‘India Ka Fashion Capital’ (IKFC) campaign almost two years ago. With their latest ad with Ranbir Kapoor, Alia Bhatt, and Kidults, we get behind-the-scenes of the campaign to find out how it was all put together. While the first three ads under this campaign intended to establish Flipkart as the go-to-fashion platform for users, this edition has been built around the theme ‘Don’t Stress, Karo Impress.’ It addresses the stressors that consumers face while shopping online for apparel and accessories. The idea was born after Flipkart’s research indicated that online fashion purchases are impacted by certain inhibitions which also impacted the final decision to purchase. And Flipkart, shares Vikas Gupta, Vice President and Head of Marketing, wanted to bring in this next phase of consumers onto its platform and push them into buying the products they abandoned in their shopping carts. The campaign hence intended to educate consumers about no-hassle returns, highlight authenticity that Flipkart brings in, and its large variety of products -- based on the stage of the purchase cycle that consumer is at. And that’s how ‘Don’t Stress, Karo Impress’ came together.

How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform

Le 1s is back again, and so is <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>'s big and bold Le Max! The superphones are up for grabs at the ongoing shopping sale on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s ‘Big Shopping Days 2016’. It started today and will go on till the March 9. 
 
Many consumers had missed the previous flash sales and the recent LeEco Day earlier this month, where the tech giant witnessed unprecedented success with sales of its products. This is yet another chance for such mobile geeks to get their hands on this stylish, elegant and powerful device. They can avail their chance this time but some great offers - Le 1s and the big and bold Le Max will be for sale with a 10% cashback offer for SBI Credit and Debit Cardholders as well as on a hard-to-pass up exchange offers (of upto Rs 6000/- on Le 1s and Rs 20,000/- on Le Max). Also, the Le 1s will be available in both colours, the elegant Gold and the stylish Silver. 
 
On the occasion, Atul Jain, COO of LeEco India said: "The response for our flagship killer Le 1s has been overwhelming from Indian consumers. It gives us immense pleasure to reprise the exciting offers on our chart topping Superphone on this much-awaited, popular shopping festival on the e-commerce platform. Our promise of providing our users an extraordinary seamless experience continues with our comprehensive vertically integrated ecosystem, which is unique to LeEco and sets us apart from others in the industry",. 
 
The Le 1s Superphone has broken several industry records, in the recent past to become the most sought-after Smartphone online. Notably, LeEco has sold more than 3 million units in China. The company’s selling over 2,00,000 superphones in less than 30 days in India is an evidence of the success that the company has achieved in a very short span of time. It's superphones now in the Indian market are differentiated in terms of superior performance, technology coupled with disruptive pricing have been able to successfully woo the Indian consumers. The company's global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have additionally attributed to these records. 
 
The company is now firmly committed to increase its customer base and to this end is working on various plans to up the ante in achieving its business goal of being among the top 3 players in the business. 
 
To update you on the features and pricing of this phone, Le 1s comes in a full metal unibody, world's first mirror-surfaced fingerprint scanner, and a 5.5" FHD display. It's got the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. 
 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
Another thing that worries a smartphone user in India is the after sale services. LeEco has ensured tight policies in this regard, thanks to its 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

LeEco 'Superphones' - the showstopper at Flipkart's ongoing 'Big Shopping Days' sale

<ul><li>This year, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> is going all out to attract consumers to its Big Billion Days sale, with a high-decibel campaign featuring actors like <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, Ranbir Kapoor, Alia Bhat, <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword>, Sudeep Kiccha and Mahesh Babu. </li><li>It is also making sure that it has content that people will connect with, for better engagements and <keyword id="1974006" type="PERSON" weightage="20" keywordseo="Consumer-experience">consumer experience</keyword>.</li><li><keyword id="6361106" type="PERSON" weightage="20" keywordseo="vikas-gupta">Vikas Gupta</keyword> - Head of Customer, Marketing and Digital Businesses at Flipkart tells us about the platform's marketing strategies during the TBBD sale to make sure all stakeholders are able to make the most out of the exercise.</li></ul>With the <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword> just round the corner, ecommerce platforms have launched their festive sales. Owing to the fact that this year has been challenging, most platforms are going all out to woo consumers with different offers, discounts, coming up with high decibel campaigns, and making the overall experience more engaging and interactive. And there is reason for all the noise. A recent report by consultancy firm RedSeer suggested that there will be a huge jump in the number of online shoppers during the festive months. If RedSeer’s data is to be believed, it is expected that the number will jump to around 50 million from 28 million in 2019.It is also expected that sales from Bharat will drive the growth. Therefore, its not surprising that ecommerce platforms have a strong plan in place to make the most out of these few months. We recently caught up with Vikas Gupta - Head of Customer, Marketing and Digital Businesses at Flipkart to understand how the platform plans to woo consumers, given its competitors will also be going live with the sales. Making communication around TBBD relevant for the new world order The last few months have led to a huge shift in our country’s socio-economic situation. To get over the pandemic-induced environment, Flipkart says its been working relentlessly with its ecosystem partners to bring resilience back into the community and expects the upcoming festive season to accelerate growth across its business ecosystem. “We pride ourselves in being close to customers and intimately understanding their needs and expectations. The role of engagement and communication has never been more important, especially in today digital-first world. Our goal for this year’s TBBD is to instill a feeling of togetherness among our customers. With the central theme of celebrating TBBD as a cultural event, our campaign this year highlights the ways in which the annual occasion is celebrated by the entire country,” shares Gupta. This year, due to the pandemic, Flipkart’s marketing approach has hinged on rebuilding the confidence of customers, wishmasters, and sellers. “We have done that through transparent communication that let the authenticity of the brand and our deep care for customer needs and well-being shine through across all touch points. The strategy behind this year’s marketing efforts is to encourage participation from the customers and our media mix has been designed keeping in mind these crucial aspects,” he adds. The lockdown led to people spending more time indoors which also led to them spending more time on various social media platforms. “This gives us the opportunity to engage the audience meaningfully on a platform that they are seeking to spend time on, daily. In partnership with Facebook, we are not only engaging the metro audiences but are customising campaigns in vernacular languages to reach consumers in Tier II regions and beyond. All this is driven through very personalized communication at scale, which drives efficiency from an engagement perspective. For us, the role of marketing is to deepen our relationship with customers through hyper-personalized experience across various touch points in the customer journey. This is enabled through deep technology integrations and a bias towards innovation,” explains Gupta. Expectations from the festive season and TBBD this year A lot of hopes rest on this year’s festive season. While consumer sentiments have slowly been improving, there are many who are still cautious about spending a lot in the year. However, Gupta expects the festive season to be a good one this year. “We expect that the upcoming festive season will usher in economic revival. An increasing number of brands, customers and sellers are embracing e-commerce for new opportunities as well as <keyword id="2410018" type="PERSON" weightage="20" keywordseo="business-continuity">business continuity</keyword>. Our ecosystem collaborations and upcoming special festive launches will help various businesses make a strong comeback through e-commerce. Another important factor that we believe will add to the consumer excitement is <keyword id="3705309" type="PERSON" weightage="20" keywordseo="The-Big-Billion-Days">The Big Billion Days</keyword> Specials which was launched first in 2019 to create curated special collections, that are thematic or have industry-first innovations, to make the consumer shopping experience a memorable one, while meeting their growing aspirations. This year, we have 100 Big Billion Days Specials brands with 200+ customised products, across categories such as fashion, electronics, mobile phones, large appliances, personal care, handicrafts, and others”, shares Gupta. Since the lockdown restrictions were lifted in June, Flipkart has also been working on expanding its offerings across categories to make sure its consumers are equipped with not just essentials but even the non-essentials. “Besides essentials, the demand during the past few months has been driven by the growing need of kitchen, home improvement, work-from-home requirements and health and safety equipment. Moreover, by swiftly modifying our approach in terms of scaling up the supply chain, taking precautionary measures to ensure safe delivery and providing various affordability constructs, we were able to meet our consumers’ evolving demands,” he shares. About whether consumers are ready to splurge this festive season, Gupta says, “The consumer sentiment towards festive is positive. This includes a good mix of all categories including mobiles, large appliances, fashion, furniture, home improvement products and you name it. And our teams have worked very closely with sellers and brand partners to bring the selection and offerings as per consumer demand. Industry reports suggest that this year as we kick off the festive season, 40-50 million new users will come onboard the ecommerce platform, and majority of these will be from emerging Tier III and IV towns. The constructs that Flipkart has worked on or we can say differentiates us have been built over years as we are totally committed to bring forward India-first innovations that keep these users in the centre stage.” So how is Flipkart working on ensuring they break the clutter during the sales days this year? “Over the years, TBBD has transformed from a calendar to a cultural event that is celebrated across the country. From forging strategic partnerships, to the externalisation of the Big Billion Days, to curating Big Billion Days Specials, enabling easy pre-ordering and convenient wishlisting - we are focusing on exciting and novel offerings in partnership with the best brands and sellers in the country,” he shares. Going all out with this year's TBBD campaign This year, Flipkart has collaborated with McCann and the campaigns would see numerous celebrities and influencers in a unique double role, sharing endearing human stories about TBBD. The aim was to make sure the audience was able to connect with these stories. This year’s campaign theme is designed to showcase how TBBD brings together families and friends and will feature Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan, Sudeep Kiccha and Mahesh Babu. The platform has also partnered with 20 influencers across categories including tech, fashion, beauty and entertainment as a part of its Big Billion Days Muqabala celebrations on both YouTube and its platform where they will be competing against each other to win exciting deals and offers. Speaking about what this year’s high-decibel campaign would entail, Gupta shares, “This year’s campaign comprises a series of TVCs showcasing India’s most-loved celebrities in unique ‘double avatars’. They are bringing to life engaging personas that the entire Indian audience can relate to, especially during a much-awaited shopping festival. The campaign leverages the underlying element of friendly competition and light-hearted rivalry between near and dear ones, to get the best deals and outdo one another,” he elaborates. Engaging with consumers through gamification Over the past few years, more and more platforms have been experimenting with gamification to ensure they build a deeper connect with an engaged audience while also adding a fun element to the entire experience. This year too, Flipkart has launched a gaming show, ‘BBD Muqabala’ which is hosted on the Being Indian channel on YouTube. The show has a two-pronged approach where selected influencers will be participating in a quiz to answer questions and earn interesting deals during The Big Billion Days. The same quiz show will also be available to our customers on the Flipkart app. By answering questions, consumers will be able to earn SuperCoin and use them to avail benefits on their purchases. Throwing light on some of its other plans for the year, Gupta says, “Flipkart Video and Games is going to be a part of the Big Billion Days experience in a bigger way this year, giving consumers access to enjoy video content and play new games with great rewards, while providing an elevated shopping experience. For the upcoming festive season, we have an array of interactive shows and games lined up. By participating in these on-app offerings, users stand a chance to win rewards that can be redeemed by shopping on the Flipkart app itself. This way, we are giving them the best of entertainment, rewards and shopping, all on a single app.” Besides gamification, Gupta shares that tech innovations has played is the backbone of the platform and it has worked hard to make sure that first-time users are at ease while shopping on Flipkart. “We launched two new technology features to handhold first-time users through the purchase journey – a search and voice assistant, and regional-language interfaces. These features were launched on the back of intensive research and data-driven insights on aspects such as e-literacy, consumer behaviour, and consumption patterns,” he adds. Flipkart’s Big Billion Days sale has gone live on October 16 and will end on October 21.

Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart

This Tech Insider’s daily dose of <keyword id="35609" type="PERSON" weightage="20" keywordseo="tech-news">tech news</keyword>. This is everything that’s happening in tech that you need to know about today: <a href="https://www.businessinsider.in/google-ends-ties-with-huawei-no-more-youtube-gmail-maps-play-store/articleshow/69408135.cms" data-type="tilCustomLink">1. Huawei’s next phone won’t have YouTube, Gmail or Google Maps</a> <keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword> just ‘suspended’ its business activities with the Chinese smartphone maker, Huawei. This means that Huawei won’t have any access to Android Q until its released to the public and its future phones won’t be able to install the Google Play Store. Why you should care: Without the Google Play Store on Huawei phones, you won’t be able to download YouTube, Gmail and Google Maps — a map you probably use on a daily basis to get you home. Apparently, the Chinese company saw this coming and has been working on its own software. But, as of now, its only available on a few products in China. <a href="https://www.businessinsider.in/google-amazon-facebook-tiktok-flipkart-wait-for-election-results-in-india/articleshow/69408831.cms" data-type="tilCustomLink">2. Global tech giants are holding their breath to see who forms the next Indian government</a> Companies like <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword>, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> and TikTok are scheduled to meet with government officials after the final results of the <a href="https://www.businessinsider.in/election-2019">Lok Sabha election</a> come out on May 23. They’re coming (hoping) that the new government will be able to clear the doubts surrounding new data localisation and e-commerce regulations. Why you should care: E-commerce companies like Amazon and <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> are hoping to bring <a href="https://www.businessinsider.in/the-indian-government-just-dealt-a-serious-surprise-to-amazon-and-flipkart-heres-what-that-means-for-online-shoppers/articleshow/67272151.cms">deep-discounting</a> back. With a new government, they expect less lobbying and pressure from the offline bodies that form a massive vote bank. And, WhatsApp Pay might finally be able to <a href="https://www.businessinsider.in/whatsapp-is-trying-to-make-payment-services-available-to-all-its-users-in-india/articleshow/66917241.cms">go beyond</a> its ‘beta’ release once it receives some clarification around the new data regulation policies imposed by the country's central bank. <a href="https://www.businessinsider.in/amazon-vs-flipkart-house-of-flagships-for-new-smartphones-in-india/articleshow/69408528.cms" data-type="tilCustomLink">3. Flipkart’s ‘House of Flagships’ is its latest bid to get the ‘edge’ over Amazon in India</a> <a href="https://www.businessinsider.in/flipkart-is-trying-to-attract-more-customers-suppliers-by-giving-them-flexible-payment-options/articleshow/64852488.cms">Flipkart</a> is looking to gain the ‘edge’ over <a href="https://www.businessinsider.in/amazon-india-and-amazon-pay-sales-may-increase-as-the-online-retail-giant-expands-physical-presence/articleshow/68590870.cms">Amazon</a> with its new portal the ‘House of Flagships’. There’s also Flipkart Edge membership for users that gets them access to exclusive features on the app. Why you should care: If you’re a <a href="https://www.businessinsider.in/googles-new-pixel-3a-was-launched-at-an-awkward-time-when-everyone-is-expecting-a-new-flagship-pixel-phone-in-just-a-few-months-but-heres-why-thats-ok/articleshow/69270981.cms">Google</a>, Samsung, Lenovo or <a href="https://www.businessinsider.in/asus-zenfone-6z-launch-date-price-and-specification/articleshow/69361840.cms">ASUS</a> fan — House of Flagships is where their flagship devices will be on sale. Membership to the Flipkart Edge club might not be on the agenda depending on how often you buy a new smartphone. 4. <a href="https://www.businessinsider.in/boycott-amazon-trends-on-twitter-as-india-enraged-over-disrespect-of-hindu-gods/articleshow/69357151.cms">Amazon quietly removes items from store</a> Amazon was recently under the gun for having toilet mats with faces of Hindu Gods for sale on their US portal. The company issued a statement saying that it is asking the vendors to take down the products. Over the weekend, 33 products silently disappeared from the e-commerce site. Why you should care: Amazon may not have directly put the items on sale — pushing the responsibility onto third party vendors. But, this isn’t the first time that such an incident has occurred on the e-commerce platform. So, it calls into question the guidelines and regulations that Amazon has in place to counter such behaviour. 5. <a href="https://economictimes.indiatimes.com/news/elections/lok-sabha/political-ad-spend-on-facebook-google-tops-rs-53-cr/articleshow/69397065.cms">Political ad spend on Facebook, Google tops ₹530 million</a> Between the months of February to May, <keyword id="7611014" type="UNKNOWN" weightage="20" keywordseo="political-ad-spend">political ad spend</keyword> across Google and Facebook ballooned to ₹530 million in campaigning for the Lok Sabha election 2019 — most of which was dominated by the Bharatiya Janata Party (BJP). Why you should care: It shows how the political environment in India is getting more competitive and more radicalised. It also exhibits how the paradigm is shifting towards online campaigns being just as important as the offline ones — making the filtration of fake and misinformation all the more important. <a href="https://www.businessinsider.in/tiktok-downloads-top-facebook-in-china-and-india/articleshow/69334254.cms">6. TikTok isn't just ruling on Google, but in Apple's App Store as well</a> Tiktok recently overtook Facebook to become the most downloaded app of the first quarter of 2019. It has also retained its position in the Apple App Store as the most downloaded app with 33 million downloads — beating out the likes of WhatsApp and YouTube. Why you should care: The pivot from WhatsApp and Facebook to TikTok shows a shift in the way that people are communicating. Just as Hi5 was overhauled by Orkut and MySpace by Facebook, TikTok — or short video format apps like it — might be the next generation of social networking. <a href="https://www.businessinsider.in/whatsapp-spyware-hack-questioned-by-indian-government/articleshow/69376429.cms" data-type="tilCustomLink">7. Firm suspected to be behind the WhatsApp spyware attack is facing charges</a> The Israeli firm, Pagesus, suspected to behind the spyware attacked WhatsApp is now facing a lawsuit by Amnesty International Israel. Why you should care: The spyware attack of WhatsApp was as simple as receiving a phone call on your smartphone. And, till now, it is unknown how many people were affected even though WhatsApp claims that it was a “relatively small amount of devices.” The Facebook-owned messaging app is recommending that all users should update their apps immediately as a precaution. <a href="https://www.businessinsider.in/amazon-launches-flight-booking-service-in-india/articleshow/69409136.cms" data-type="tilCustomLink">8. Now you can book your flight tickets on Amazon</a> The e-commerce giant, Amazon, is now selling flight tickets in India. The company has partnered with Cleartrip to bring one more service under its umbrella that already includes online payments, bill payments, shopping among others. Why you should care: If you’re a frequent Amazon user, this makes for one less app that you’ll have to download. It’s also offering zero cancellation charges on Amazon’s end, but you’ll have to pay the airlines as per their cancellation policy. <a href="https://www.businessinsider.in/facebook-building-its-cryptocurrency-in-switzerland-report/articleshow/69409657.cms" data-type="tilCustomLink">9. Facebook wants to test its crypto currency in India but is building it in Switzerland</a> Facebook’s cryptocurrency, only heard about in whispers and rumours, seems to finally have appeared on paper. The tech giant reportedly set up a company called Libra Networks in Switzerland that is working on Facebook’s blockchain technology. Why you should care: Facebook is looking to beta test its cryptocurrency in India. According to the company, the new coin is supposed to be stable since it will be pegged against the US dollar or a basket of currencies. Tech Insider India curates the <keyword id="3567895" type="PERSON" weightage="20" keywordseo="top-tech-news">top tech news</keyword> for the day from all its global editions and partner publications.

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