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<ul><li>Smartphone makers and e-commerce players have come under the scanner of CCI.</li><li>Smartphone makers have been accused of colluding with <keyword id="19904608" type="General" weightage="20" keywordseo="Amazon" source="keywords" meta.keywordsubtype="org" meta.entityname="Amazon" meta.hostid="261" meta.entityid="Amazon">Amazon</keyword> and <keyword id="19896939" type="General" weightage="20" keywordseo="Flipkart" source="keywords" meta.keywordsubtype="org" meta.entityname="Flipkart" meta.hostid="261" meta.entityid="Flipkart">Flipkart</keyword>.</li><li><keyword id="23184977" type="General" weightage="20" keywordseo="exclusive-launches" source="keywords">Exclusive launches</keyword> and steep discounting are among the practices being investigated.</li></ul>The <keyword id="19895221" type="General" weightage="20" keywordseo="Competition-Commission-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Competition Commission of India" meta.hostid="261" meta.entityid="Competition Commission of India">Competition Commission of India</keyword> (CCI), the antitrust watchdog in the country has reportedly accused smartphone makers such as <keyword id="19901379" type="General" weightage="100" keywordseo="Xiaomi" source="keywords" meta.keywordsubtype="org" meta.entityname="Xiaomi" meta.hostid="261" meta.entityid="Xiaomi">Xiaomi</keyword> and <keyword id="19897758" type="General" weightage="20" keywordseo="Samsung" source="keywords" meta.keywordsubtype="org" meta.entityname="Samsung" meta.hostid="261" meta.entityid="Samsung">Samsung</keyword> of colluding with e-commerce players Amazon and Flipkart. According to a <a href="https://www.reuters.com/world/india/india-accuses-samsung-xiaomi-colluding-with-amazon-flipkart-2024-09-14/">report </a>by Reuters, smartphone makers have been accused of colluding with e-commerce players to launch products on their platforms exclusively. The smartphone makers have also been accused of violating competition laws by giving preference to select sellers, prioritising listings, steeply discounting products and more. <h2>CCI submits report on Amazon and Flipkart</h2>The CCI has reportedly submitted a 1,027-page report on Amazon which has accused Samsung, Xiaomi, OnePlus, Motorola and Realme of being “involved in the practise of exclusive phone launches” and “colluding” with Amazon, breaking competition law. Similarly, the watchdog has submitted a 1,696-page report on Flipkart that has accused Samsung, Xiaomi, Lenovo, Motorola and Vivo of “colluding”. "Exclusivity in business is anathema” CCI's additional director general G.V. Siva Prasad said, as per the report. “Not only is it against free and fair competition but also against the interest of consumers," Prasad added. While the e-commerce giants Amazon and Flipkart reportedly downplayed the practice of launching “exclusive” smartphones, the practice was found to be “rampant” during the investigation. India’s e-commerce market is expected to grow from $57 billion in 2023 to over $160 billion in 2028. Smartphone maker Vivo currently has a market share of 19% in smartphone shipments, followed by Samsung and Xiaomi, which have a combined market share of over 35%. As per a recent <a href="https://www.businessinsider.in/tech/mobile/news/indian-smartphone-market-records-7-2-growth-in-the-first-half-of-2024-vivo-leads-the-market-in-q2/articleshow/112629172.cms">report</a> by the International Data Corporation, the shipments to online channels grew by 8% year-on-year to reach 50% in Q2 2024, up from 47% in Q2 2023. As per the report, the exclusive launches pushed customers towards these online platforms and harmed small retailers. The investigation stems from a complaint lodged by the Confederation of All India Traders (<keyword id="20143308" type="General" weightage="20" keywordseo="CAIT" source="keywords">CAIT</keyword>) in 2020. The traders body, which has over 80 million members had accused the smartphone makers and e-commerce players of disadvantaging offline retailers and favouring online exclusive launches. We should know more about the investigation and its impact on smartphone makers, e-commerce players and the future of exclusive launches in the coming weeks. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/ford-is-returning-to-india-expresses-intent-to-restart-its-tamil-nadu-plant-for-exports/articleshow/113317956.cms">Ford is returning to India, expresses intent to restart its Tamil Nadu plant for exports</a> <a href="https://www.businessinsider.in/stock-market/webstories/western-carriers-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/113312196.cms">Western Carriers IPO – Price band to risk factors, all you need to know</a> <a href="https://www.businessinsider.in/tech/mobile/news/iphone-16-pro-is-already-cheaper-than-the-iphone-15-pro-in-india-but-you-can-get-it-for-up-to-30000-cheaper/articleshow/113220789.cms">iPhone 16 Pro is already cheaper than the iPhone 15 Pro in India, but you can get it for up to ₹30,000 cheaper</a>

Xiaomi and Samsung accused of colluding with Amazon and Flipkart

<ul><li><keyword id="20210026" type="General" weightage="100" keywordseo="iPhone-15-Pro" source="keywords">iPhone 15 Pro</keyword> is available at a discount on <keyword id="19896939" type="General" weightage="20" keywordseo="Flipkart" source="keywords" meta.keywordsubtype="org" meta.entityname="Flipkart" meta.hostid="261" meta.entityid="Flipkart">Flipkart</keyword></li><li>The phone's price has dropped to an all-time low</li><li>The 256GB variant is priced at ₹1,04,999</li></ul> Flipkart's <keyword id="20665582" type="General" weightage="20" keywordseo="Big-Billion-Days" source="keywords">Big Billion Days</keyword> sale began on September 27 and a lot of gadgets and appliances saw their prices drop. For Plus members, the sale began a day early, on September 26. <keyword id="19894961" type="General" weightage="20" keywordseo="Apple" source="keywords" meta.keywordsubtype="org" meta.entityname="Apple" meta.hostid="261" meta.entityid="Apple">Apple</keyword> products, including laptops, smartwatches and iPhones also saw a cut in prices. If you have been looking forward to get your hands on a Pro variant of the iPhone but don't have the budget to buy the latest <keyword id="20656465" type="General" weightage="20" keywordseo="iPhone-16-Pro" source="keywords">iPhone 16 pro</keyword>, there is some good news for you. You can buy the one generation old iPhone 15 Pro at its <keyword id="23370858" type="General" weightage="20" keywordseo="lowest-price" source="keywords">lowest price</keyword> ever. <h2>iPhone 15 Pro deal on Flipkart </h2> Launched in 2023, the iPhone 15 Pro is packed with the <keyword id="22075705" type="General" weightage="20" keywordseo="A17-Pro-chip" source="keywords">A17 Pro chip</keyword>, a 6.1-inch Super Retina XDR display, and a 3x telephoto lens, all encased in a sleek titanium frame. Although Apple’s latest iPhone 16 Pro series has already made its debut, the iPhone 15 Pro remains a fantastic choice for anyone seeking a high-performance iPhone at a more accessible price point. Thanks to <a href="https://www.businessinsider.in/tech/news/flipkart-big-billion-days-sale-begins-5-smartphone-deals-under-rs-30000/articleshow/113737074.cms" data-type="tilCustomLink" target="_blank">Flipkart’s Big Billion Days</a>, the 256GB variant of the iPhone 15 Pro is now available at just ₹1,04,999, down from its original price of ₹1,23,310. Flipkart is offering an initial reduction to ₹1,09,999, but you can save an extra ₹5,000 if you hold a specific bank card. To make the deal even sweeter, trade-in options for older phones can give you up to ₹40,000 off, depending on the make and condition of your current device, making this a golden opportunity for an upgrade. <h2>iPhone 15 Pro specs and features </h2> The iPhone 15 Pro comes with a 6.1-inch Super Retina XDR display that is protected by a lightweight yet durable titanium body, offering a perfect balance of strength and elegance. The new Action Button on the side replaces the traditional mute switch and can be customised to suit your preferences—whether it’s launching the camera, toggling the flashlight, or opening an app of your choice. The phone also comes with USB Type C charging. Under the hood, the iPhone 15 Pro is powered by the A17 Pro chip. This 3nm processor is not only a workhorse for everyday tasks but also excels in graphics-heavy applications, making it ideal for gamers and power users alike. Paired with a 6-core GPU, the phone ensures smooth performance across a variety of tasks, from streaming videos to running demanding apps. And with iOS 18 on the horizon, the phone will soon support Apple’s latest AI-driven features, keeping it future-proof for years to come. On the photography front, the iPhone 15 Pro offers a 48-megapixel main camera with multiple focal length options (24 mm, 28 mm, and 35 mm), allowing users to get creative with their shots. While it may not boast the 5x zoom of the newer iPhone 16 Pro, its 3x telephoto lens is more than capable for most photography needs. Plus, the front Ceramic Shield offers added protection against drops and scratches. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/microsoft-employee-gets-300000-for-working-15-20-hours-a-week-x-users-post-goes-viral/articleshow/113800304.cms" data-type="tilCustomLink" target="_blank">'Microsoft employee gets $300,000 for working 15-20 hours a week’: X user’s post goes viral</a> <a href="https://www.businessinsider.in/tech/news/flipkart-big-billion-days-sale-5-tws-earbuds-under-3500/articleshow/113742732.cms" data-type="tilCustomLink" target="_blank">Flipkart Big Billion Days sale: 5 TWS earbuds under ₹3,500</a>

iPhone 15 Pro available at lowest ever price on Flipkart, here is all about the deal

The much-awaited <keyword id="21033211" type="General" weightage="100" keywordseo="Flipkart-Big-Billion-Days" source="keywords">Flipkart Big Billion Days</keyword> Sale for 2024 is in full swing. Early access began for Plus members on 26th September, with the doors opening for all shoppers on 27th September. The sale brings massive discounts across an array of products, but the real stars of the show are the smartphones. If you're looking for a new device, here are five options priced under ₹30,000 that you can consider. <h2>1. <keyword id="23303478" type="General" weightage="20" keywordseo="Motorola-Edge50-Pro" source="keywords">Motorola Edge50 Pro</keyword> – Caneel Bay Colour </h2> Price: ₹27,999 The Motorola Edge50 Pro, now available in the Caneel Bay colour, made waves for offering premium features at a relatively affordable price point. With a sale price of ₹27,999, the phone appears to be a good deal. It features an AI-powered Pro Grade camera system, including AI Photo Enhancement, Adaptive Stabilisation, and autofocus tracking, which promises to bring professional-level photography to your pocket. The phone's camera is validated by Pantone for true colour accuracy, promising that every photo captures the vibrancy of real life. Adding a personal touch, the AI Generative Theming feature allows you to sync your phone’s style to your everyday look. The phone comes with a 125W TurboPower charging and 50W wireless charging. It is powered by the Snapdragon 7 Gen 3 processor. <h2>2. <keyword id="23341364" type="General" weightage="20" keywordseo="Samsung-Galaxy-S23-FE-5G" source="keywords">Samsung Galaxy S23 FE 5G</keyword> </h2> Price: ₹27,999 Another standout in Flipkart's Big Billion Days is the Samsung Galaxy S23 FE 5G. This sleek device, sporting a 6.4-inch Super AMOLED display with a 120Hz refresh rate, promises smooth performance for gamers and regular users alike. Powered by the Exynos 2200 octa-core processor, it can handle multitasking and gaming. The camera setup features a trio, with a 50MP main sensor, 12MP ultra-wide lens, and 8MP telephoto camera for detailed shots. The phone comes with a 4500mAh battery that promises to last all day. <h2>3. <keyword id="20853532" type="General" weightage="20" keywordseo="Nothing-Phone-2a" source="keywords">Nothing Phone 2a</keyword> </h2>Price: ₹20,999 Originally priced at ₹29,999, the Nothing Phone 2a is now available for just ₹20,999, offering incredible value during this sale. The 8GB + 128GB variant promises to provide a balanced mix of performance and storage, and for those needing more, the 8GB + 256GB model is also going for ₹20,999. The Phone 2a boasts a 6.7-inch AMOLED FHD+ display with an adaptive refresh rate, offering smooth visuals that adjust to your activity. Protected by Corning Gorilla Glass 5, it’s built to last. Powered by MediaTek’s Dimensity 7200 Pro chipset, the phone promises future software upgrades and extended support, including three Android version updates and four years of security patches—making it a long-term investment. <h2>4. <keyword id="21909682" type="General" weightage="20" keywordseo="POCO-F6-5G" source="keywords">POCO F6 5G</keyword> </h2> Price: ₹23,999 The POCO F6 5G is another great find in this year’s Big Billion Days Sale. This base model, featuring 8GB of RAM and 256GB of internal storage, delivers great value for money. Its 6.67-inch display promises vivid visuals, while the 50MP main camera with optical image stabilisation (OIS) captures sharp photos. With a robust 5000mAh battery, the phone claims to last through an entire day of heavy use, while 20MP front-facing camera promises clear and detailed selfies. <h2>5. Motorola Edge50 </h2>Price: ₹24,999 The Motorola Edge50 is one of the slimmest phones to achieve military-grade IP68 certification. The brand says that it is designed to withstand shocks, drops, extreme temperatures, and even water submersion for up to 30 minutes. The phone's standout features include a pro-level SONY LYTIA 700C camera system, complemented by motoAI and Google PhotosAI, promising top-quality photos with every shot. The phone comes with a 6.7-inch pOLED Super HD Curved display, protected by Gorilla Glass 5. Under the hood, it’s powered by the Snapdragon 7 Gen 1 Accelerated Edition, paired with 8GB RAM and 256GB of storage.

Flipkart Big Billion Days sale begins: 5 smartphone deals under ₹30,000

<keyword id="8009942" type="General" weightage="20" keywordseo="walmart-owned-flipkart" source="Orion">Walmart-owned Flipkart</keyword> on Friday announced that it will be distributing <keyword id="6355975" type="General" weightage="20" keywordseo="axis-bank" source="Orion">Axis Bank</keyword>'s <keyword id="35520" type="General" weightage="20" keywordseo="personal-loans" source="Orion">personal loans</keyword> on the e-commerce platform. The platform, which has 450 million customers, will be distributing loans of up to ₹5 lakh which can be repaid in up to three years, it said in a statement. The announcement comes amid reports of <keyword id="30067" type="General" weightage="20" keywordseo="rbi" source="Orion">RBI</keyword>'s concerns on the high growth in the more riskier unsecured lending segment like personal loans and credit cards. "As Indian consumers continue to evolve, an increasing aspiration exists to enhance their lifestyles," the Flipkart statement said. The facility in tie-up with the third largest private sector lender will empower customers with increased purchasing power, it added. Flipkart's senior vice president for fintech and payments group, Dheeraj Aneja said the e-commerce platform already offers financing avenues like Buy Now Pay Later (BNPL), Equated Monthly Installments (EMI), and Co-branded Credit Cards to support buyers. "Our focus is to enable credit and enhance purchasing power by granting access to liquidity precisely when needed. These financial solutions cater to the evolving demands of consumers, offering greater flexibility and convenience throughout their purchasing journeys," Aneja added. Axis Bank's president and head of digital business and transformation, Sameer Shetty, said the bank will be able to offer lending to a wider spectrum of customers through the partnership. Customers will be able to get loan approvals in 30 seconds under the partnership, the statement said.

Flipkart to distribute Axis Bank personal loans of up to ₹5 lakh

<ul><li>The campaign highlights <keyword id="6354742" type="General" weightage="100" keywordseo="flipkart" source="Orion">Flipkart</keyword>’s unique benefits for its sellers such as 0% Commission and a 2-step registration.</li><li>The Flipkart platform has a base of over 2 lakh sellers and 40 crore customers.</li></ul>Flipkart, India’s homegrown e-commerce marketplace, today announced the return of <keyword id="2878385" type="General" weightage="20" keywordseo="Flipkart-Seller-Hub" source="Orion">Flipkart Seller Hub</keyword>’s signature campaign #BachonKaKhel with three new films. The campaign highlights the unique benefits of the Flipkart platform – such as ease of doing online business with Flipkart's trusted base of over 4 lakh sellers and 40 crore customers and 3,000 delivery hubs that ensure fast and seamless delivery of packages. <div type="Youtube" id="BGnR6N8s-pE" title="Sell at 0% Commission | Bachon Ka Khel | Sell on Flipkart" thumbUrl="https://i.ytimg.com/vi/BGnR6N8s-pE/mqdefault.jpg"></div> “Bachon Ka Khel”, as the name suggests, talks about how running an online business on the <keyword id="6811553" type="General" weightage="50" keywordseo="flipkart-seller" source="Orion">Flipkart Seller</keyword> Hub is as easy as child’s play. The film features <keyword id="5341427" type="General" weightage="20" keywordseo="Bijendra-Kala" source="Orion">Bijendra Kala</keyword> as an agitated seller, <keyword id="66161" type="General" weightage="20" keywordseo="Namit-Das" source="Orion">Namit Das</keyword> as an enthusiastic seller, and Divyansh Dwivedi as the ‘bacha’ guide who explains how easy it is to do business on Flipkart. <div type="Youtube" id="KNdSQ7yOVxs" title="Pan India Fast Delivery | Bachon Ka Khel | Sell on Flipkart" thumbUrl="https://i.ytimg.com/vi/KNdSQ7yOVxs/mqdefault.jpg"></div> Conceptualized by Art-E MediaTech, this is the second part of the “Bachon Ka Khel” campaign. It explores the journey of the film’s cast as they venture into online selling and discover new growth opportunities. The film touches on some of the challenges that one might face – such as selling expensive products, or issues with long delivery times – and explains how these are addressed by the features of the Flipkart Seller Hub. Each brand film commences with Namit, the technology-savvy seller, talking about the latest updates and growth opportunities on their seller portal. Hearing him, the agitated seller, Kala, asks dubiously - “Bachon Ka Khel Hai Kya?”. At this point, Divyansh, the child, enters and explains the features of the Flipkart Seller Hub and how one can avail of tremendous growth opportunities by becoming a seller through a simple two-step process. Sharing his views on the campaign, Anshul Vasu, Senior Marketing Manager, Flipkart Marketplace said, "Flipkart offers a hassle-free process for all sellers to understand the system, expand their online business and enhance their selling experience by opting for our features and promotions. We constantly upgrade the seller portal with new features that help them boost their business and maximize profits. Moreover, we keep on adding learning material for our sellers to make sure they are up-to-date. With "Bachon Ka Khel" Part 2, we would like to educate our sellers on the benefits and growth opportunities that Flipkart Seller Hub offers, and encourage aspiring entrepreneurs to come forth." Rohit Sakunia, Co-founder and Chief Business Officer, Art-E MediaTech, said, “With more and more businesses leveraging technologies and online platforms to keep pace with the changing times and market landscape, we are working with Flipkart to find new campaign approaches in which we can engage with existing and prospective sellers. #BachonKaKhel narrates Flipkart Seller Hub’s salient features in a light-hearted, easy-to-understand manner with a clear message on how easy it is to embark on an entrepreneurial journey with Flipkart. We are closely tracking the campaign performance and expecting a sign-up rate twice as high as we witnessed previously. The campaign results and insights will also guide Flipkart in creating greater value for Flipkart Seller Hub as well as the sellers.”

Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play

<ul><li>Realme has launched the Narzo N53, India’s latest budget smartphone.</li><li>The device is priced at ₹8,999 and is available in two variants.</li><li>Here’s my review of the Narzo N53 to help you decide whether to buy the device.</li></ul> Realme’s newly launched Narzo N53 is its latest budget smartphone in India, priced under ₹10,000, making it one of the most affordable devices in its Narzo lineup. It has been placed below the company’s recently launched Narzo N55 smartphone. The Narzo N53 is aimed at entry-level buyers and offers decent features. The main highlights of the device include its sleek design, the mini capsule and the battery life. I have been using the Narzo N53 for a few days now, and here is my review of the latest budget offering from the smartphone maker. <cmsannotation type="cmsannotation" annotationid="Realme Narzo N53 price and availability" comment="subhead" text="Realme Narzo N53 price and availability"><keyword id="17383984" type="General" weightage="20" keywordseo="Realme-Narzo-N53-price" source="Orion">Realme Narzo N53 price</keyword> and availability</cmsannotation> The <keyword id="17383983" type="General" weightage="20" keywordseo="Realme-Narzo-N53" source="Orion">Realme Narzo N53</keyword> is priced at ₹8,999 for the 4GB RAM + 64GB internal storage variant and ₹10,999 for the 6GB RAM + 128GB internal storage variant. The device will go on sale from Amazon India, Realme online store, and authorised offline stores across the country from May 24. <cmsannotation type="cmsannotation" annotationid="Realme Narzo N53 specifications" comment="subhead" text="Realme Narzo N53 specifications">Realme Narzo N53 specifications</cmsannotation> <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Specifications </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Display </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.74-inch HD+ LCD </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Refresh rate </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">90Hz </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chipset </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">UNISOC T612 </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Variants </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4GB + 64GB and 6GB + 128GB </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rear camera </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">50MP </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Selfie camera </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8MP </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Battery </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5,000mAh </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Charging </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">33W </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fingerprint sensor </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Side-mounted fingerprint sensor </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Weight </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">182 grams </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Water resistance </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">NA </td></tr><tr><td style="border-left:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5G </td><td style="border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">No </td></tr></tbody><tbody></tbody><tbody></tbody></table> <cmsannotation type="cmsannotation" annotationid="Realme Narzo N53 pros and cons" comment="subhead" text="Realme Narzo N53 pros and cons">Realme Narzo N53 pros and cons</cmsannotation> Pros <ul><li>Affordable price</li><li>Good battery life</li></ul>Cons <ul><li>Feather Gold colour is flashy</li><li>Average camera performance</li></ul><cmsannotation type="cmsannotation" annotationid="Design and display" comment="subhead" text="Design and display">Design and display</cmsannotation> The Narzo N53 features a sleek design and comes in an all-plastic body. I got the Feather Gold colour variant, which was too flashy for my liking, and I used it with a case on. The company also has a Feather Black colour option, which looks better. <div type="image" title="Design" msid="100466881" hostid="261" sizebytes="90842" caption="&amp;lt;p&amp;gt;Realme Narzo N53 rear&amp;lt;/p&amp;gt;"></div> At the back, the device comes with the Narzo branding and a large rear camera module identical to the Apple iPhone. The Feather Gold variant features a shiny back that has shades of gold, pink and blue colours. Thanks to the shiny plastic back, the device is smudge-free. The device has volume rockers and a power button on the right side, doubling as a fingerprint sensor. You get the SIM tray on the left side. At the bottom, you get the USB Type-C port, a 3.5mm audio jack, a microphone, and the speaker. <div type="image" title="Display" msid="100466924" hostid="261" sizebytes="119844" caption="&amp;lt;p&amp;gt;Realme Narzo N53 display&amp;lt;/p&amp;gt;"></div> Coming to the display, the device features a 6.74-inch HD+ IPS LCD with a 90Hz refresh rate and 450 nits of peak brightness. The display is bright enough indoors but struggles a bit in direct sunlight. <div type="image" title="20230518_120147" msid="100466975" hostid="261" sizebytes="41958" caption="&amp;lt;p&amp;gt;Realme Narzo N53 notch&amp;lt;/p&amp;gt;"></div> It comes with a water drop notch and uses the mini capsule features that were earlier seen on the<a href="https://www.businessinsider.in/tech/news/realme-c55-review-standard-realme-experience-with-some-new-tricks/articleshow/98857046.cms"> Realme C55</a>. It can be turned on or off based on your preference. It shows information such as charging, data consumption, and steps covered. I found it interesting, and while there is some room for improvement, it is a nifty feature. <cmsannotation type="cmsannotation" annotationid="Software and performance" comment="subhead" text="Software and performance">Software and performance</cmsannotation> The Realme Narzo N53 runs on Android 13 out of the box with the company’s Realme UI T Edition, a toned-down version of its UI. As it is a budget device, there is a lot of bloatware on the device, even higher than what is usually found on Realme smartphones. The device has dynamic ads throughout the UI and has many preinstalled apps, including Moj, IIFL, Paytm, Snapchat, Spotify, and more. It also comes with folders such as “Hot Apps” and “Hot Games” which cannot be removed. The UNISOC T612 powers the Narzo N53 with up to 6GB RAM and 128GB of internal storage. We found the device can handle day-to-day tasks, but there are occasional stutters while launching applications. If you are a gamer and play many games, there may be better devices than the Narzo N53. I played Call of Duty: Mobile on the device and found that the device struggled to handle the game, and there were a lot of stutters. A 5,000mAh battery with 33W fast charging support powers the device. The device easily offers over a day of battery life. With light gaming, streaming, and browsing, the device lasted a day with around 25% of the battery remaining. The device can be fully charged in around 100 minutes. <cmsannotation type="cmsannotation" annotationid="Camera" comment="subhead" text="Camera">Camera</cmsannotation> <div type="image" title="Rear camera" msid="100467021" hostid="261" sizebytes="69598" caption="&amp;lt;p&amp;gt;Realme Narzo N53 rear camera setup&amp;lt;/p&amp;gt;"></div> The Realme Narzo N53 has a 50MP primary camera at the back and an unspecified camera. It comes with an LED flash that is housed in the third cutout. Being a budget smartphone, I do not expect the device to perform extraordinarily. <div type="image" title="Daylight" msid="100467060" hostid="261" sizebytes="410808" caption="&amp;lt;p&amp;gt;Image captured in daylight&amp;lt;/p&amp;gt;"></div> In daylight and normal lighting conditions, the camera performs decently and can capture great detail. The performance deteriorates in low light conditions, and the device struggles to capture all details. <div type="image" title="Selfie camera" msid="100467090" hostid="261" sizebytes="57218" caption="&amp;lt;p&amp;gt;Realme Narzo N53 selfie camera&amp;lt;/p&amp;gt;"></div> On the front, it features an 8MP selfie camera decent enough for occasional selfies and video calling. <cmsannotation type="cmsannotation" annotationid="Verdict" comment="subhead" text="Verdict">Verdict</cmsannotation> At the end of the day, the Realme Narzo N53 is a budget device and can perform day-to-day tasks properly. The device is worth considering if you are looking for an entry-level or a secondary smartphone. If you are a gamer or a photography enthusiast, the Narzo N53 may not be the best option. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-m14-5g-budget-smartphone-review/articleshow/100189671.cms">Samsung Galaxy M14 5G review: affordable 5G smartphone with a long battery life</a> <a href="https://www.businessinsider.in/business/auto/news/electric-scooters-and-bikes-may-get-costlier-as-government-looks-to-revamp-the-fame-ii-scheme/articleshow/100321089.cms">Electric two wheelers may get costlier as government looks to revamp the FAME-II scheme</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-a54-5g-review-a-premium-experience-at-an-affordable-price/articleshow/100163350.cms">Samsung Galaxy A54 5G review – a premium experience at an affordable price</a>

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