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<ul><li>Vipul Shukla from Lucknow rebuilt his family’s Ayurvedic venture, Meghdoot Herbal from a local gem to nationwide digital phenomenon on <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>.</li><li>Rina, a 35-year old entrepreneur from Gujarat whose passion for creating unique women’s ethnic sets led to establishing a successful business. </li><li>Smita Kulkarni from Bangalore, co-founder of StoneSoup, a social enterprise dedicated to converting waste into value. </li><li>Piyush Aggarwal from Mathura transformed adversity into an opportunity during the pandemic and built a venture specialising in organic agarbattis and dhoop products.</li></ul>Embarking on a journey that resonates with innovation and success, we unveil the compelling stories of entrepreneurs hailing from diverse regions across Bharat. These entrepreneurs, navigating the dynamic realm of e-commerce, have soared to new heights fuelled by firm dedication to their craft and unwavering support from Flipkart. And their stories symbolise innovation-driven growth. These inspirational entrepreneurs showcase the potential of e-commerce to carve unique paths in their industries, embodying the festive spirit that brings forth new avenues. As we delve into the motivating journeys of these entrepreneurs, we celebrate the dynamic spirit of these innovators who have not only embraced the digital age but have thrived in it. Bridging Tradition and Modernity Seller name: Vipul Shukla Business: Meghdoot Herbal Location: Lucknow In 1985, Vipul’s grandfather invested all his hard-earned savings to establish ‘Meghdoot Herbal’, a small Ayurvedic enterprise in a remote village near Lucknow. This modest venture provided local employment and gained recognition from the UP Khadi and Village Industries Board (UPKVIB). Vipul, an IIT (BHU) graduate, later embraced the family legacy, aspiring to expand Meghdoot Herbal’s reach nationwide by transforming it from a brick-and-mortar presence to a digital phenomenon. Seeking partnership with Flipkart, Vipul navigated this transformation seamlessly, leveraging the platform’s onboarding process and training. Speaking about his venture, Vipul said, "As an Ayurvedic products business owner, I am convinced that the widespread appeal of our products is rooted in the longstanding tradition within Indian households to embrace herbal and traditional remedies. With the invaluable support extended by Flipkart which provides us with comprehensive training and customer insights, we are further enhancing the reach and effectiveness of our herbal solutions to millions of customers with the help of online platform." Now, with an extended customer base and e-commerce exploration, Meghdoot Herbal thrives, symbolising a harmonious blend of heritage and innovation in the e-commerce landscape. Weaving success in threads Seller Name: Rina Business: Rajvi Creations Location: Gujarat Another inspiring story is that of Rina, a 35-year-old entrepreneur from Surat, Gujarat, who embarked on a remarkable journey in the competitive apparel industry. Armed with a degree in Electrical Engineering and a passion for crafting women's ethnic sets, she faced initial hurdles due to her limited knowledge of fabrics and related materials. Transitioning into e-commerce about two and a half years ago, Rina chose Flipkart as her platform of choice, leveraging its reach to grow her business. With a team of 11, she meticulously crafts rayon viscose ethnic sets and has earned popularity on Flipkart with over 4500 listings and 1700 daily orders. Her commitment to quality and affordability, especially during festive sales, has solidified her success. Rina credits the platform for uplifting her journey as a woman entrepreneur. “My ultimate goal is to elevate my growth on this remarkable platform. I envision a bright and prosperous future for my business, and Flipkart's partnership is a vital part of that journey," she added. Rina’s success story exemplifies the 'Innovator' motif, showcasing how her collaboration with Flipkart has transformed her business and captured customer loyalty through a seamless blend of fabric curation, quality and affordability. Flipkart’s Samarth program has played a crucial role in supporting entrepreneurs nationwide, creating awareness of the potential of e-commerce and fostering positive change. Transforming waste into value Seller name: Smita Kulkarni Business: StoneSoup Enterprises Location: Karnataka StoneSoup, a Bengaluru-based social enterprise founded by Computer Science engineer Smita Kulkarni and IIM Kolkata alumna Malini Parmar, transforms waste into value. After a decade in the IT industry, Smita, now a neighbourhood activist, realised the inadequacies of existing waste management infrastructure. In 2015, StoneSoup was born, to offer easy sustainability solutions to citizens. “We needed to deliver sustainability at people’s doorsteps for the idea to really grow roots. And what better way to reach the masses than a platform like Flipkart!,” Smita said. StoneSoup joined the Flipkart Samarth program – a move that opened up StoneSoup’s products, including compost kits, menstrual cups, and cloth sanitary pads, to over 500 million customers on India’s homegrown marketplace. Over 110 women have benefited so far from the employment generated through this partnership, including those with disabilities. All StoneSoup products are ‘Made in India’. The reusable pads are, in fact, handmade by women from 20 Self Help Groups across small villages and towns in Tamil Nadu and Karnataka. The firm’s initiatives have helped divert 12 million pads from landfills, composted almost 10 tonnes of wet waste, and reduced plastic bags usage by five million. Smita emphasises the switch to a sustainable lifestyle not just for the planet but for future generations. StoneSoup's commitment to social inclusion and waste reduction reflects a powerful intersection of environmental consciousness and <keyword id="107737" type="General" weightage="20" keywordseo="entrepreneurship" source="Orion">entrepreneurship</keyword>. The incense of success Seller name: Piyush Aggarwal Business: Shank Mathura Location: Uttar Pradesh Flipkart became the lifeline for Piyush Agrawal, transforming him from unemployment to becoming a successful entrepreneur. After losing his job during the pandemic in Mathura, Piyush armed with a renewed purpose, conceived the idea of “Shankh Store.” Recognising the pilgrimage-heavy environment of Mathura, he focussed on handmade incense sticks and locally sold products. His instincts were spot on and his entrepreneur mindset helped him set up his business from scratch. Partnering with Flipkart, Piyush’s brand, Shankh, now offers organic agarbattis, dhoop sticks, and dhoop cones. “After getting onto the Flipkart platform, I started getting orders from all corners of the country. What I used to earn monthly, I began to earn weekly,” reveals Piyush. The platform’s reach elevated Piyush’s earnings, enabling him to expand from a home-based operation to a small manufacturing unit. Proud of his achievements, Piyush aims for a monthly revenue of ₹1 crore and dreams of seeing his products in homes across the country. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

Innovation remains at the heart of entrepreneurship fueled by Flipkart’s unwavering support

<ul><li>The round was led by GIC, CPP Investments and Softbank.</li><li>Parent company Walmart also pumped money into the Indian ecommerce biggie.</li><li>CEO of <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> said the firm will focus on India’s MSMEs.</li></ul>Walmart-owned e-commerce titan Flipkart has raised $3.6 billion (approx. ₹26,800 crore at current rates) at a post-money valuation of $37.6 billion. The round of funding was led by Singapore-based GIC, Canada Pension Plan Investment Board (CPP investments), Softbank Vision Fund 2 and Walmart. DisruptAD, Qatar Investment Authority, Khazanah Nasional Berhad, Tencent, Willoughby Capital, Antara Capital, Franklin Templeton and Tiger Global also participated in this mega-investment round, the company said in a statement on Monday. Kalyan Krishnamurthy, chief executive officer of Flipkart, said in a statement that Flipkart will “focus on accelerating growth of millions of small and medium Indian businesses, including kiranas [mom and pop stores].” Parent company Walmart is expected to hold about 74% to 75% stake in the ecommerce giant after this round. Walmart had acquired 77% stake in Flipkart back in 2018, giving exits to founders Binny and Sachin Bansal, subsequently. The acquisition had given a partial or complete exit to several other marquee investors as well, including Tiger Global, SoftBank, Naspers and Accel among others. Tiger Global and SoftBank were two of the biggest beneficiaries of the Flipkart acquisition. Tiger Global clocked <a href="https://www.bloomberg.com/news/articles/2018-05-09/tiger-global-is-said-to-reap-3-billion-from-flipkart-investment">three times return</a> on its $1 billion investment in the company. Meanwhile, SoftBank had invested about $2.5 billion in Flipkart back in 2017 and sold its stake to Walmart a year later, for $4 billion. Flipkart will use this fresh capital to expand its operations, further increase its market share and other vertices like groceries, fashion and consumables. A part of the fund will also go into enhancing the company’s supply chain and logistics network. “This investment by leading global investors reflects the promise of digital commerce in India and their belief in Flipkart’s capabilities to maximise this potential for all stakeholders. We will continue to invest in new categories and leverage made-in-India technology to transform consumer experiences and develop a world-class supply chain,” CEO Krishnamurthy added. The capital will also allow Flipkart to take on other well-fueled competition Amazon, Reliance and Tata Group, who have been going aggressive to take on Flipkart’s share of the market. Flipkart India Private Limited had reported a revenue of <a href="https://www.business-standard.com/article/companies/flipkart-india-revenue-grew-12-to-rs-34-610-cr-in-fy20-losses-dropped-18-120120101431_1.html">₹34,171 crore</a> in the financial year 2020, whereas Amazon Seller Services was at ₹11,028 crore. These revenues were for e-commerce businesses. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-ecommerce-website-is-down-as-the-company-is-hit-by-a-massive-outage/articleshow/84335580.cms">Amazon India product pages are down across the website as buyers begin their Monday morning shopping</a> <a href="https://www.businessinsider.in/business/auto/news/hero-electric-raises-220-crore-to-sell-over-a-million-electric-scooters-a-year/articleshow/84335696.cms">Hero Electric raises ₹220 crore to sell over a million electric scooters a year</a>

Flipkart raises $3.6 billion at a valuation of over $37 billion, to focus on ‘millions of small and medium Indian businesses’

Chinese brand <keyword id="2210217" type="PERSON" weightage="20" keywordseo="oneplus">OnePlus</keyword> on Wednesday announced the expansion of its portfolio on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> with the launch of Q1 TV series. The Q1 series comes in two variants featuring 55-inch 4K-resolution QLED panels, largely with the same specifications. The only difference between the <keyword id="6884240" type="UNKNOWN" weightage="20" keywordseo="OnePlus-TV">OnePlus TV</keyword> Q1 and Q1 Pro is the presence of a built-in motorised soundbar on the more expensive unit. "Consumers can purchase the premium OnePlus TV Q1 series on the Flipkart website and app," the company said in a statement. The TVs also support Dolby Vision and sound formats up to Dolby Atmos, along with support for the HDR10 high dynamic range format. The OnePlus Q1 series runs Android TV 9.0 that comes with OxygenPlay, a curated content service built into the TV. OxygenPlay features movies and TV shows from Hungama Play, Eros Now, and Zee5, the company said. Starting at ₹62,900, the range includes Q1 and Q1 Pro TVs offering a theatre like experience with its 55-inch screen offering immersive visuals and distinct sound quality.

OnePlus Q1 TV arrives on Flipkart with a starting price of ₹62,900

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> is partnering with Bajaj <keyword id="6443198" type="COMPANY" weightage="20" keywordseo="allianz">Allianz</keyword> to offer protection plans on smartphones, its most popular product category. </li><li>Starting 10 October, the first day of Big Billion Days sale, customers purchasing smartphones on the platform will be given the option for signing up for an <keyword id="35450" type="COMPANY" weightage="20" keywordseo="insurance">insurance</keyword> plan. </li><li>The move marks the <keyword id="35621" type="PERSON" weightage="20" keywordseo="e-commerce">e-commerce</keyword> company’s entry into the insurance segment as competitors Amazon and Paytm also prepare to offer their own insurance solutions to customers.</li></ul>Flipkart is pulling out all the stops for its upcoming Big Billion Days festive sale. After securing a corporate agent license from the IRDAI, India’s insurance regulator, India’s largest e-commerce platform is partnering with Bajaj Allianz’s general insurance arm to offer insurance plans on smartphones it sells. Starting 10 October, the first day of the festive sale, customers purchasing smartphones on the platform will be given the option for signing up for a protection plan. In the event that they lose or damage their phones, they can benefit from a reimbursement or free servicing. Pricing for plans, which will be operational from the day of delivery, start at ₹99/year for the lower-priced smartphones. Customers will not have to deal with Bajaj Allianz when it comes to processing claims. In fact, the entire claims process will be facilitated through the Flipkart website or app. The timing is momentous. Around 20 million Indians are expected to tune into the annual e-commerce sales extravaganza this Diwali. Onboarding just a fraction of them to the <keyword id="28168" type="TECHNOLOGY" weightage="20" keywordseo="Smartphone">smartphone</keyword> insurance plan will be a great start. The move marks the e-commerce company’s entry into the insurance segment as competitors <a href="https://www.businessinsider.in/amazon-wants-to-sells-insurance-policies-to-indians/articleshow/65856480.cms">Amazon and Paytm</a> also prepare to offer their own insurance solutions to customers. Flipkart is starting with the coverage of smartphones because it derives a bulk of its sales from this segment. It plans to expand into other higher-value segments in due time. It also plans to start offering life and general insurance policies to customers in the near future. Last month, Flipkart also started offering credit solutions to customers through its cardless credit scheme. Now, customers can avail of a credit line of upto ₹60,000 and pay for products through monthly installments. The programme is expected to turn one-time shoppers into more frequent buyers. While the loans are being underwritten by banking partners, Flipkart plans to underwrite the loans itself when it secures a non-banking financial company license.

Flipkart is entering the insurance business by covering the smartphones it sells

Online retail giant Flipkart.com said it would resume shipping Moto E smartphones within 10 days as the e-tailer had run out of stock soon after it started taking orders. The new smartphone, recently launched in India, is priced at Rs 6,999. 
 
Flipkart had stocked up 80,000-1 lakh units, but still couldn’t keep up with the demand. A Flipkart spokeswoman also confirmed that the Moto E stock was "entirely sold out.” According to her, the e-commerce firm is working with Motorola Mobility to get fresh stocks. "Customers can book their Moto E with us now and we will start shipping in 7-10 days," she said. 
 
Motorola Mobility didn't reveal the order volume, but the company executives termed the market response as ‘positive.’ 
 
Senior Motorola Mobility executives said the orders were way above what they had expected and the US-based company was arranging for a ‘significant’ number of units to be shipped from China soon. 
 
The huge demand had even temporarily crashed Flipkart's website. 
 
"Based on the phenomenal response (we) saw with Moto G, we anticipated a big spike in midnight traffic for Moto E and we scaled up all our Web services accordingly. But the pace at which the Moto E purchases shot up at midnight caused the checkout process to slow down for about 30 minutes," the spokeswoman said. Flipkart later expanded its website’s capacity and got it restored by 12:30 am on Wednesday. 
Motorola sells its products exclusively through Flipkart in India and it plans to continue with this policy.

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BI India Bureau

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