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2 mins read

Fevicol bonds with 100+ brands on Friendship Day by becoming the stickiest comment on the internet

This digital activation on Instagram had Fevicol comment on more than 100+ brand posts

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8 mins read

Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign

Adhesive brand Fevicol has launched a powerful social media campaign to remind people to stay strong

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2 mins read

Fevicol delivers an impactful reminder to maintain social distancing through an interesting social experiment

To highlight the rise in cases and to be able to create more awareness on Social Distancing in the …

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1 min read

Pidilite shares surge as the 61-year old company acquires Araldite maker for ₹2,100 crore

Fevicol-maker Pidilite has announced that it has acquired Huntsman Group’s Indian subsidiary, Hunts…

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2 mins read

COVID crashed profit and Pidilite couldn’t fix it⁠— yet

Fevicol maker’s revenue fell to less than half and the bottomline was teetering on the edge of a lo…

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3 mins read

Pidilite shareholders are paying the price for the real estate slowdown — weak pre-monsoon sales to drag revenues

For the 61-year old brand Pidilite, the pre-monsoon season is usually the best time of the year— as…

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3 mins read

Fevicol, MSeal, and Dr Fixit make over ₹3,000 crore a year in revenue — but that’s not enough for Pidilite to recover from COVID crisis

These products are widely used by carpenters, painters, plumbers, mechanics, households, student…

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6 mins read

#BTSwithInsiders: When KV Sridhar spoke to us about the ads closest to his heart

When we took a walk down advertising memory lane with KV Sridhar

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4 mins read

Bucking the slowdown ⁠— Dominos operator Jubilant, Fevicol maker Pidilite, and pesticide maker Rallis

Pizzas, pesticides, and plasters seem to be fighting India’s economic slowdown rather well. Sha…

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2 mins read

Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam

Bhuvan Bam, who is known for his YouTube channel BB Ki Vines, is also a youth icon, an entertainer,…

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1 min read

Nutrition startup Fullife Healthcare raises ₹50 crore from Rakesh Jhunjhunwala and other investors

Fullife Healthcare, the startup which operates the brand Fast&Up for sports nutrition supplemen…

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6 mins read

I was happy even with 5,000 views: Ashish Chanchlani on becoming the second-most subscribed YouTuber in India

Ashish Chanchlani on his journey so far, vision board, fighting through depression, favourite jingl…

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3 mins read

Top stock movers — SBI, HCL Tech, SRF, BASF, Happiest Minds Tech, Pidilite, PVR, INOX Leisure, and others

Strong start on Dalal Street on Thursday, with Indian benchmark indices tracking gains in index-hea…

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2 mins read

Top stocks to watch — PVR, Inox Leisure, SBI Cards, HPCL, Pidilite Industries, Adani Power, Berger Paints, and others

Even amid positive cues from the global markets, the Indian equities are likely to open in the red …

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4 mins read

The inside story of how Escorts turned around to become a nearly ₹10,000-crore company

The share price of Escorts surged nearly 7% on Thursday (January 30) as investors cheered a surpris…

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5 mins read

What CEOs say India can learn from China to get more electric vehicles on the road

While India is propelling its plan to become a major electric vehicle market in the next 20 years s…

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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1 min read

Pidilite is on a high!

Pidilite's market capitalisation has gained 53 percent in the past one year to 27,776 crore rupees …