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There are certain times of the year when shopping becomes a religion. While in India, retailers observe high volume of sales in the Diwali, Id and Durga Puja season, the rest of the world shops more during Thanksgiving, Hanukkah, Christmas and holiday season. <a href="https://www.sociomantic.com/">Sociomantic</a> has come up with an interesting infographic that depicts how much people shop and spend on these special occasions. Check it out!

Here’s how people around the world
shop during holidays

Love it or hate it, but you can’t deny Indian’s love for shopping. This love increases manifold during sales and if the sales are held around Dusehra and Diwali, we go crazy, and here is the proof. The cashback and coupons site, Cashkaro.com, alone observed 400% increase in number of transactions and 450% increase in revenues in comparison to normal days on its platform. 
 Hold on, these numbers are not specific to Amazon and <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> alone. Jabong and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> are included as well. The company also shared some other interesting observations with us such as: Delhiites shopped the most; it was followed by Bengaluru, Mumbai, Hyderabad and Chennai. The absence of Flipkart Big Billion Day on desktop augmented sales on sites like Amazon.in Shopclues, Paytm…and more. 
 
The below infographic contains more interesting facts. Take a look! 
 
 
(Image credit: The infographic is created by Cashkaro.com.)

Indians Shopped A Lot On Day 1 Of The Ongoing Festive Sales. Cashkaro Says Transactions Increased By 400%

The shopping frenzy that begin today with the <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword>’s <keyword id="6357762" type="UNKNOWN" weightage="20" keywordseo="Online-shopping">Online Shopping</keyword> Fest (<keyword id="1968281" type="UNKNOWN" weightage="20" keywordseo="GOSF">GOSF</keyword>) 2014, wherein over 400 retailers have come together to participate, has completed 18 hours. While Google is anticipating multi-fold increase in traffic, the traction doesn't look that great in comparison to GOSF last year--absence of Flipkart from GOSF could be one of the reasons. Let's take a quick look at the shopping trends for GOSF 2014-Day 1. 
 
· Today, the web traffic increased by 450% and revenues increased by 350% increase in comparison to normal days. 
· The average order value today was Rs 3,500, which is usually Rs 2,000 on normal days. 
· The top 5 retailers today were: Amazon, Jabong, Shopclues.com, snapdeal and myntra.com. You don’t see Flipkart on this list, because they opted not to participate in GOSF. 
· Mobile &amp; Electronics were the most sought-after category at 40% while fashion was the second at 35%. Baby care and travel come in next in the list, and could grab only 8% of buyer’s attention. 
· If like us, you also thought that women are shopaholics, then today’s shopping patterns will prove you wrong. In contrast to 76% male buyers, only 24% females participated in GOSF today. 
· Most of the shopping was done by youngsters as 50% of buyers aged between 25-34. 
 
(Please note, this data is specific to India alone. This data as well as infographics has been compiled by cashkaro.com, India’s largest cashback &amp; coupons site)

GOSF Day 1 Over! Let’s Take A Look At Today's Shopping Trends

GOSF 2014 is about to end in next few hours. With the shopping extravaganza coming to an end, this is time to look at how successful GOSF 2014 proved to be, did e-tailers deliver on the promise they had made, and what are the products that caught Indian consumers’ fancy. If you ask us, then we feel that GOSF 2014 wasn’t as great as we thought it would be. The deals that were offered, the shopping patterns that were observed couldn’t impress us much. 
 
However, Rohan Bhargava, Co-Founder of CashKaro.com, says, “The Great Online Shopping Festival (GOSF) by Google has evidently given an impetus to the growing e-commerce industry in India. Retailers offered some never seen before deals across product categories with Rs 299 corner and Exclusive launch section being the highlight of the shopping festival. 
 
Taking a tip from the recent online shopping festivals, retailers were definitely better prepared in order to handle higher site traffic and consumers did not face any major technological glitches as such. We at CashKaro.com saw a splurge in traffic by 450 per cent and 350 per cent increase in revenues during GOSF. The average order value also doubled as compared to normal days. With the success of GOSF this year, the stakes for next year are set to be even higher.” 
 
To back up his thoughts, Rohan has shared an infographic depicting the GOSF 2014 trends for all three days. Take a look! 
 
(Please note: This data is specific to India alone and has been shared by cashkaro.com, one of the India’s largest cashback &amp; coupons site)

GOSF Roundup: A Look
At The Shopping Trends In The Last Three Days

<table class="image-container float_right click-to-enlarge" width="200"><tr><td><div class="image"><a title_source="Flickr / StephenMcleod" title_caption="" class="zoomin" href="http://static2.businessinsider.com/image/5177cb1b69beddef5500002f-960/hipsters-walmart-shopping.jpg"></a></div><a href="http://www.flickr.com/photos/greenboy/6195653406/in/photostream/">Flickr / StephenMcleod</a></td></tr></table>Good morning, AdLand. Here's what you need to know today:
According to the DDB Life Style Study, more men than women shop on their phones or use QR codes and apps to get good deals. (Although women are more likely to see <keyword id="6368952" type="ORGANIZATION" weightage="60" keywordseo="shopping">shopping</keyword> as a form of entertainment or therapy). This <a href="http://www.adweek.com/news/advertising-branding/men-are-more-likely-women-use-mobile-shopping-technology-148791">infographic breaks it all down.</a>
Coca-Cola decided to make <a href="http://adage.com/article/digital/aah-coke-launches-61-web-sites-teen-focused-campaign/241047/">61 different websites for its new campaign</a> geared towards teens.
This is what it looks like when an <a href="http://feedproxy.google.com/~r/adrants/~3/L6ur1Ce_v7c/artist-paints-billboard-based-on-tweets.php">artist paints a billboard based on tweets.</a>
Cap'n Crunch is getting his own <a href="http://mashable.com/2013/04/23/capn-crunch-youtube/">late-night talk show on YouTube.</a>
A Deutsch LA creative threw his own music festival to counter Coachella ... called <a href="http://couchellafestival.com/">Couchella</a>.
Ad Age looks at <a href="http://adage.com/article/news/10-secrets-eye-popping-package-designs/241044/">"10 Secrets to Eye-Popping Designs."</a>
Do <a href="http://www.adexchanger.com/data-exchanges/the-cookie-has-five-years-left-says-merkles-paul-cimino/">cookies only have five years left?</a>
FedEx has a new app that lets consumers personalize their delivery experiences by altering delivery dates and locations.
Weather.com <a href="http://lotame.com/news/weathercom-selects-lotame-dmp">partnered with big data management platform Lotame</a> to do better targeting.
The 614 Group joined forces with DMW MediaWorks, a top ad operations consultancy.
Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>:
<ul>
<li><a href="http://www.businessinsider.com/big-brands-90s-websites-look-terrible-2013-4" class="title">These Huge Brands' Early Websites From The 1990s Looked Terrible</a></li>
<li><a href="http://www.businessinsider.com/heres-why-psy-is-tweeting-emoticons-at-bill-gates-2013-4" class="title">Psy And Bill Gates Just Had A Moment On Twitter</a></li>
<li><a href="http://www.businessinsider.com/volkswagen-ok-to-skip-youtube-ad-after-5-seconds-2013-4" class="title">Why Volkswagen Doesn't Care If You Skip Its YouTube Ad After 5 Seconds</a></li>
<li><a href="http://www.businessinsider.com/meat-shop-robbery-footage-turned-into-ad-2013-4" class="title">This Hilarious Footage Of A Failed Robbery Just Became An Ad For Pastrami</a></li>
<li><a href="http://www.businessinsider.com/steve-viglione-exit-email-diagram-at-arnold-worldwide-2013-4" class="title">An Adman Sent This Resignation Letter In The Form Of A Data Timeline</a></li>
<li><a href="http://www.businessinsider.com/volvos-new-anti-rich-campaign-2013-4" class="title">Volvo's New Ads Are Anti-Rich People</a></li>
<li><a href="http://www.businessinsider.com/cnn-errors-in-boston-coverage-2013-4" class="title">Everything You Need To Know About Why CNN Made So Many Errors In Its Boston Coverage</a></li>
<li><a href="http://www.businessinsider.com/how-microsoft-won-a-76-market-share-in-adtech-2013-4" class="title">How Microsoft Won A 76% Market Share In Adtech</a></li>
<li><a href="http://www.businessinsider.com/72andsunny-folk-raise-money-boston-first-responders-2013-4" class="title">MDC Chief Miles Nadal Just Bought A $1,000 Round Of Drinks For Boston Cops</a></li>
<li><a href="http://www.businessinsider.com/is-it-ok-to-cry-at-work-2013-4" class="title">Top Female Ad Execs Tell Us Whether It's OK To Burst Into Tears At Work</a> </li>
</ul>

Men Are More Likely To Shop Online On Smartphones Than Women [THE BRIEF]

<ul class="summary-list"><li>Austria is offering a year of free public transportation to people willing to get a tattoo. </li><li>The tattoo must include "KlimaTicket," the name of Austria's eco-friendly public transport pass. </li></ul>Austria is offering free public transportation for one year to people willing to get the name of its local travel pass — KlimaTicket — tattooed on their body.Austria first <a href="https://twitter.com/Klimaticket_at/status/1428653951969341440" target="_blank" rel="noopener">introduced KlimaTicket in October 2021</a> to promote public transportation as a "climate-friendly alternative to motorized individual transport," its website said.The <a href="https://www.oecd.org/climate-action/ipac/practices/austria-s-klimaticket-to-promote-low-carbon-mobility-408c8de9/" target="_blank" rel="noopener">Organisation for Economic Co-operation and Development</a> (OECD) said road transport is the largest source of carbon emissions, and the country aims to reduce private car use by 16% by 2024. A popup tattoo parlor shop has appeared at different events across the country this summer, <a href="https://www.euronews.com/green/2023/08/23/austria-offers-festivalgoers-free-public-transport-for-a-year-if-they-get-a-tattoo" target="_blank" rel="noopener">Euronews</a> reported, sporting a banner that reads: "Action that gets under your skin."KlimaTicket's official Instagram account touted one such event in a July <a href="https://www.instagram.com/p/CuWo4VNsk9o/?img_index=2" target="_blank" rel="noopener">post</a> ahead of a local music festival. The post included an infographic showing different tattoo illustrations, including a railcar with the word "KlimaTicket" on the front and a mouth ingesting a pill that says, "klima."In the comment section, some people laughed at the prospect of asking young residents to permanently alter their bodies for public transportation. Six people have so far participated, however, the outlet reported. Austria's climate minister, Leonore Gewessler, <a href="https://www.instagram.com/p/CwFbeq2siMh/" target="_blank" rel="noopener">supported the campaign</a> by attending the Frequency Festival and sporting a fake tattoo. Euronews reported that the tattoo read, "Gewessler takes the lead." In a second <a href="https://www.instagram.com/p/CwKUxdbM_xE/" target="_blank" rel="noopener">video</a> the minister posted about the campaign, the comment section was mixed with both praise and alarm. Gewessler defended the campaign in a recent TV interview, the <a href="https://www.telegraph.co.uk/world-news/2023/08/22/austria-klimaticket-free-every-tattoo-leonore-gewessler/" target="_blank" rel="noopener">Telegraph</a> reported."This has been carried out with great care. It is only done during daylight and only offered to people over the age of 18," she said, adding that "the people who get the tattoos mostly already have some."Still, some prominent voices <a href="https://twitter.com/brand_rede/status/1693345680381636949?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1693345680381636949%7Ctwgr%5Eecec9b92bc2e7b1e74afe74f63cc20d6134affeb%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.euronews.com%2Fgreen%2F2023%2F08%2F23%2Faustria-offers-festivalgoers-free-public-transport-for-a-year-if-they-get-a-tattoo" target="_blank" rel="noopener">spoke out</a> against the stunt, including Henrike Brandstötter, a lawmaker for the liberal NEOS party. "Offering people money for putting advertising under their skin reveals an unacceptable view of humanity from a government minister," the translated X post read, according to the Telegraph.Representatives for Gewessler and KlimaTicket did not immediately respond to Insider's request for comment.

Austria is offering free public transportation for a year, but you have to get a specific tattoo first

Disney World is reopening in July, but the pandemic isn't over. Here are the risks and what you can expect.

Fast <keyword id="2842313" type="UNKNOWN" weightage="20" keywordseo="Expanding-Markets">Expanding Markets</keyword> (<keyword id="63066" type="ORGANIZATION" weightage="20" keywordseo="Fem">FEM</keyword>), as a new unit of measure, are micro economic indicators which demonstrate the health of a nano economy, based on an exponential acceleration, over a prolonged period of time. These indicators are often hidden in the nuances of macro economic and regression analysis, as we have been doing, in the good old way of thinking where business opportunities are located. It is by looking at our current society in India, that we remind ourselves that Indians traditionally and culturally are known to have a sweet tooth. In the festival of Diwali, probably the biggest festival in the Indian calendar, a long-standing tradition is one of exchanging mithai, the Hindi word for sweets. 
 
Globalization may mean macro changes and yet the micro changes may have macro effects. In more recent times, the traditional mithai shops have taken a hit; Indians seem to be showing a departure in taste palates in favour of the more modern, neatly packed chocolate boxes. These sugary delights especially packaged for Diwali are available anywhere, in the price range of USD 1.5 to USD 100 and more, form the affordable to for the affluent. 
 While <keyword id="35050" type="CITY" weightage="20" keywordseo="gdp">GDP</keyword> rates in India have taken a hit in the last three years, and the current budget demonstrates even more concern on the ability to stick to a growing curve, or at least maintaining curve. But while the GDP dilemma is keeping policy makers awake at night, there is one industry, relatively new in its current scale, which is booming, and the growth story is far from complete. 
 
To put things in perspective, the chocolate industry is growing at a rate of nearly 3x that of GDP. Such spiralling high growth rates lead us to believe that the chocolate industry may in fact be a good example of FEM. 
 
Outline India, a research start-up focusing on field data collection within the socio–economic domain, took on this study under their guidance to explore if this was indeed the case, and the result can be summarized in the below infographics. 
 
 
 
India’s current chocolate consumption pattern suggests very low per capita levels of around 1.2 owing to few traditional players and high import tariffs on import of chocolates. This however, leaves ample scope in terms of change in domestic production and consumption rates. To bolster this argument, India’s hot and humid climate is conducive to cocoa production, key to the chocolate industry. As of 2011, India is also the largest milk producer in the world. With the middle class growing, average incomes rising and information asymmetry levels going down, consumers are more aware than ever before, about available choices to them. With more cultural exposure and an urge to appear more western in terms of behaviour and at par with the international consumer, levels of chocolate consumptions are rising, especially among urban Indians. Also cited are health reasons that favour chocolates over the more the more traditional Indian sweets. A majority of these savouries, house a higher number of calories and shorter shelf lives. No longer is chocolate considered a ‘luxury item’ or one meant only for ‘special occasions’. 
 
In terms of what may prove to be a dampener? On the supply side, there have been numerous hurdles; the most important being bad connectivity and infrastructure. As a solution, a majority of the chocolate factories sprung up on the outskirts of big city centres, which were also best entry points for producers. A keen effort is being made to improve supply side channels to ease distribution. For instance, breaking away from the traditional supermarkets and discount stores, the big names such as Ferrero Rocher and Mars are trying to integrate into the lives of the upper middle class Indians by becoming available at the more accessible and approachable grocery stores. Local producers like <keyword id="29464" type="PERSON" weightage="20" keywordseo="Parle">Parle</keyword> and <keyword id="6357073" type="ORGANIZATION" weightage="20" keywordseo="ITC">ITC</keyword> with expansive distribution network are targeting the lower middle class as well, with a wider range of offerings via their pre-existing mom and pop stores or Kirana shops distribution networks. 
 
While the chocolate industry grows at 15% annually, projections put the expected market size at USD 2.8 billion by 2015 and USD 3.2 billion by 2018. 
Current market penetration rates are as low as 6 to 7 % at household level and about 22% in cities. This leaves scope for much change. 
 
One of the best known ad campaigns in the industry by Cadbury read, “Khane ke baad kuch mitha ho jaaye” which translates to Grab something sweet after a meal, only this time, the company was pitching a chocolate, breaking into and away from the traditional Indian household mindset which correlates sweet with mithai. The big guns are going the extra mile to suit the Indian consumer; <keyword id="75190" type="CITY" weightage="20" keywordseo="Nestle">Nestle</keyword> for instance launched a sweeter version of dark chocolate in India. Kraft is looking to invest USD 400 million for cocoa production in India in this decade. GDP may not be the brightest piece of headlines in these days, but while the macro arena gets engaged on issues of aggregate nature, there are small, powerful and fast moving markets, which are creating an entirely new “indian” concept of growth. 
 
((Dr. Amit Kapoor is President and CEO of <keyword id="2773756" type="UNKNOWN" weightage="20" keywordseo="India-Council-on-Competitiveness-and-Honorary">India Council on Competitiveness and Honorary</keyword> Chairman of Institute for Competitiveness, India. He tweets @kautiliya and can be contacted at <a href="mailto:amit.kapoor@competitiveness.in">amit.kapoor@competitiveness.in</a>. The piece is co-authored with <keyword id="2842315" type="UNKNOWN" weightage="20" keywordseo="Mark-Esposito">Mark Esposito</keyword> and <keyword id="2842314" type="UNKNOWN" weightage="20" keywordseo="Terence-Tse">Terence Tse</keyword>)

You Searched For "Festival Shopping Infographic" and got 9 results

Here’s how people around the world shop during holidays

BI India Bureau

Indians Shopped A Lot On Day 1 Of The Ongoing Festive Sales. Cashkaro Says Transactions Increased By 400%

BI India Bureau

GOSF Day 1 Over! Let’s Take A Look At Today's Shopping Trends

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GOSF Roundup: A Look At The Shopping Trends In The Last Three Days

Richa Sharma

Men Are More Likely To Shop Online On Smartphones Than Women [THE BRIEF]

Laura Stampler

Austria is offering free public transportation for a year, but you have to get a specific tattoo first

Lauren Edmonds

Disney World is reopening in July, but the pandemic isn't over. Here are the risks and what you can expect.

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Fast Expanding Markets in India

Amit Kapoor

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