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No matter if ‘fashion has a new address’ on the internet, 95% of the retail market still depends on brick and mortar stores. According to Technopak, the offline retail is about $625 billion in 2017, of which, $60 billion counts for fashion, including home textiles and footwear. And this is the chance, <keyword id="49454" type="COMPANY" weightage="20" keywordseo="Biyani">Biyani</keyword>’s <keyword id="44949" type="CITY" weightage="100" keywordseo="Future-group">Future Group</keyword> is betting on. <br /><br /> The online world of fashion, which is buoyed by the discount games, has taken a back step with strong contenders in the offline field including FBB (Fashion @ <keyword id="6357823" type="COMPANY" weightage="20" keywordseo="Big-Bazaar">Big Bazaar</keyword>), <keyword id="6359480" type="PERSON" weightage="20" keywordseo="Aditya-Birla">Aditya Birla</keyword>’s Pantaloons and Landmark’s Max. <br /><br /> "If you have a fresh design, you don't need to sell it at a discount. Margin gets better and you get more buyers for fresh stock - this virtuous cycle has helped FBB become big over the last few years. "They have created FBB from scratch and leveraged the massive distribution network of Big Bazaar to sell it” <keyword id="1106836" type="PERSON" weightage="20" keywordseo="Abneesh-Roy">Abneesh Roy</keyword>, senior vice-president, institutional equities, Edelweiss Securities told the ET.<br /><br /> Here’s how Biyani is rebuilding the retail empire<br /><br /> While Pnataloons as a fashion brand was close to Biyani’s heart since its inception in <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> 20 years back, he had to part ways in 2012 to meet some debt. While Pantaloons is flexing its muscle ever since it was handed over to Aditya Birla <keyword id="45472" type="ORGANIZATION" weightage="20" keywordseo="Group">Group</keyword>, Biyani found a strong footing with Future’s own private label brands along with the licensed ones. For that matter, with its 58 standalone outlets and 237 Big Bazaar stores, Future has licensed brands like Lee Cooper, Buffalo and Bare that have become synonymous with it.<br /><br /> Going by the numbers, the Future Group has private labels that account for 95% of revenue of FBB, which comes under Future Retail, and 40% of Future Lifestyle Fashions (FLF), the fashion arm of the group.<br /><br /> Future Group is zooming at a pace, which is well appreciated by its rivals. “Kishoreji is a fabric fashion garment man who started his innings way back in 1987 with a local brand. His fashion experience and understanding is unmatched,” <keyword id="162214" type="PERSON" weightage="20" keywordseo="Govind-Shrikhande">Govind Shrikhande</keyword>, MD of Shoppers Stop told Economic Times.<br /><br />  <br /><br />

This is how Future Group is regaining the ‘King of Fashion’ in India status

The <keyword id="6355809" type="General" weightage="20" keywordseo="NCLT" source="Orion">NCLT</keyword> has granted <keyword id="375475" type="General" weightage="20" keywordseo="Future-Retail" source="Orion">Future Retail</keyword> Ltd (FRL) an extension of 90 days for concluding the <keyword id="5961445" type="General" weightage="20" keywordseo="Corporate-Insolvency-Resolution-Process" source="Orion">Corporate Insolvency Resolution Process</keyword> (CIRP) of the company.<br /><br />Allowing FRL's plea the Mumbai bench of the National Company Law Tribunal (NCLT) has extended the deadline to July 15, 2023, for concluding the CIRP of FRL.<br /><br />"... NCLT on April 13, 2023, heard the application and granted the said exclusion of 90 days from CIRP of FRL and consequent extension for completion of CIRP till July 15, 2023," said a regulatory filing from the company.<br /><br />This order was pronounced orally by NCLT on April 13, 2023, and a "written order is awaited", FRL added.<br /><br />The CIRP was initiated against FRL by NCLT on July 20, 2022, following loan default.<br /><br />The Insolvency and Bankruptcy Code (IBC) time frame for resolution is 330 days, inclusive of the time taken for litigation.<br /><br />As per Section 12(1) of the Code, the CIRP shall be completed within a period of 180 days from the date of initiation. However, NCLT may grant a one-time extension of 90 days. The maximum time within which CIRP must be mandatorily completed, including any extension or litigation period, is 330 days.<br /><br />Last week, FRL informed that they have received an Expression of Interest (EoI) from 49 players, including <keyword id="10926" type="General" weightage="20" keywordseo="Reliance" source="Orion">Reliance</keyword> Retail, Jindal Power Ltd and <keyword id="6367820" type="General" weightage="20" keywordseo="Adani-Group" source="Orion">Adani Group</keyword> for acquiring the assets of FRL.<br /><br />On March 23, 2023, the resolution professional (RP) of FRL invited new expressions of interest, where prospective buyers can bid for the debt-ridden firm "as a going concern or individual cluster or a combination of clusters of its assets", as it failed to attract a resolution plan in over four months.<br /><br />Earlier, it had received EoI and finalised 11 prospective bidders, including Reliance and April Moon Retail, but could not get a resolution plan despite two extensions in the deadline for submissions.<br /><br />The Committee of Creditors had provided two options in the EoI, for which the last date for submission was April 7, 2023.<br /><br />In the first option, the Prospective Resolution Applicant (PRA) could bid for the acquisition of Future Retail as a whole, including its shareholding interest in its subsidiaries. While under the second option, Future Retail's business has been distributed in five clusters diving business, in which PRAs can bid for "any individual cluster or any combination of clusters."<br /><br />As per the invitation, FRL currently has access to 302 leased retail stores spread across 23 states and Union Territories, consisting of 30 large format stores such as <keyword id="6357823" type="General" weightage="20" keywordseo="Big-Bazaar" source="Orion">Big Bazaar</keyword> and <keyword id="17144190" type="General" weightage="20" keywordseo="FBB-stores" source="Orion">FBB stores</keyword> and 272 small format stores.<br /><br /><strong>SEE ALSO:<br /><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/even-mild-covid-infection-can-cause-sudden-hearing-loss-study/articleshow/99488945.cms">Even mild Covid infection can cause sudden hearing loss: Study</a></strong><br /><strong><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/pfizers-new-bivalent-mrna-covid-booster-vax-highly-effective-lancet/articleshow/99488979.cms">Pfizer's new bivalent mRNA Covid booster vax highly effective: Lancet</a></strong><br />

NCLT grants 90 days extension to Future Retail for concluding insolvency

New Delhi, Deb 13 () Kishore Biyani-led Future Retail Ltd on Thursday reported a 16.72 per cent decline in consolidated net profit at Rs 164.56 crore for the third quarter ended December.<p> The company had reported a net profit of Rs 197.60 crore in October-December quarter a year ago, Future Retail said in a regulatory filing.</p><p> Total income fell 3.07 per cent to Rs 5,208.89 crore during the quarter under review from Rs 5,374.12 crore in the corresponding quarter last year.</p><p> Total expenses were 2.58 per cent lower at Rs 5,042.46 crore as compared with Rs 5,176.52 crore a year ago.</p><p> Future Retail has a network of 1,500 stores in over 400 cities. Its hypermarket and supermarket business is led by Big Bazaar, Big Bazaar GEN NXT, HyperCity, Foodhall, fbb, Food Bazaar, Easyday Club and Heritage Fresh.</p> Shares of Future Retail Ltd on Thursday closed 1.86 per cent higher at Rs 377.10 on the BSE.  KRH  RVK

Future Retail Q3 net profit down 16.7 pc to Rs 164.56 cr

<ul><li><strong>India’s largest retailer, <keyword id="44949" type="COMPANY" weightage="20" keywordseo="Future-group">Future Group</keyword> is set to scale up its share in laundry market with new liquid and powder detergent brands.<br /></strong></li><li><strong>The move is set to cut shelf space by a third and hit <keyword id="6365619" type="COMPANY" weightage="20" keywordseo="hindustan-unilever">Hindustan Unilever</keyword> and <keyword id="316422" type="DOMAIN" weightage="20" keywordseo="Procter">Procter</keyword> &amp; Gamble’s market share.<br /></strong></li><li><strong>Future Group owner <keyword id="44950" type="PERSON" weightage="20" keywordseo="Kishore-Biyani">Kishore Biyani</keyword> announced his company’s new plans.<br /></strong></li></ul>India’s largest retailer, Future Group is planning to scale up its share in the laundry market with its own line of liquid detergents and powders. <br /><br />The Founder of the group, Kishore Biyani said that he wants to take on giants like Hindustan Unilever and Procter &amp; Gamble (P&amp;G) by cutting their shelf space by a third in the segment, says an <a href="https://economictimes.indiatimes.com/industry/services/retail/kishore-biyani-sees-bright-future-in-own-brands/articleshow/70166924.cms?from=mdr">Economic Times</a> report. <br /><br />The Group’s Future Consumer (FCL), the consumer arm of the group which runs <keyword id="6357823" type="COMPANY" weightage="20" keywordseo="big-bazaar">Big Bazaar</keyword> stores, already launched its own liquid detergent brand, Voom. It soon plans to come up with a powder format of it, in two weeks.<br /><br /><strong>On the Shelf <br /></strong><br />Biyani wants to gain disproportionate share in the market, building on its vast retail presence. “Consumers will finally decide which brands to pick but we have to push our own brands on shelves too,” Biyani told ET.<br /><br />The Future Group operates around 1,500 stores across supermarket chains like Big Bazar, Easyday, <keyword id="162215" type="COMPANY" weightage="20" keywordseo="Hypercity">HyperCity</keyword>, Easyday and Nilgiris. Together, they account for around 5% of the HUL and P&amp;G’s annual sales worth ₹4,000 crores.<br /><br />FCL is leaving no stone unturned to get its brands into the market. It is planning to stock its new laundry brand Voom across fashion stores too owned by the group like FBB, <keyword id="370284" type="COMPANY" weightage="20" keywordseo="Brand-Factory">Brand Factory</keyword> and Central stores.<br /><br /><strong>Ambitious targets</strong><br /><br />Laundry is the biggest market category for both HUL and P&amp;G. The largest segment in the home and personal care space is worth ₹24,000 crore. HUL and P&amp;G have flagship brands like Surf, Rin, Ariel and Tide, which control more than half of the market. <br /><br />But, Future has set ambitious targets to get 70% of sales from their own brands in the next few, said the ET report. Laundry is a big part of this grand plan. Biyani restructured his retail company into a fast moving consumer goods company (FMCG) company, nearly a decade back. Future Consumer has its own brands and private labels. <br /><br />FCL already has a 20% share in the biscuit segment. It is also the third largest player after household brands like <keyword id="6359432" type="DOMAIN" weightage="20" keywordseo="britannia">Britannia</keyword> and Parle. Within their own stores, FCL has a majority share in the body wash segment and also snacks.<br /><br /><br /><br /><br /><br /><br /><br />

Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter & Gamble to the cleaners, with its own laundry brands

<ul><li>Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. </li><li>Leaders of different categories like Surf Excel, Facebook, Nykaa, Fanta, and Google to name a few, came forward to celebrate Holi in newer ways this year. </li></ul>Holi brings with it a yearning for home, for spending time with your loved ones and of course, memories of simpler times when the day would not be complete without gulaal and water balloons. It is not just about the colours, it is also about being with your loved ones, forgetting your differences and celebrating a day of similarities together. As the famous song from Sholay goes ‘All unite on Holi.’ Brands also do not leave any stone unturned to remind their consumers that they are a part of their big family. <br /><br />Whether it is about celebrating the happiness around our country, washing away old stains of differences, or spreading social awareness, brands have touched different hues of India this time, too. They have put their best foot forward and reminded the country that Holi is a festival of neutrality and positivity, which breaks the cultural differences. <br /><br />With Coronavirus’ fear mounting in India, not many are in the mood to celebrate. The excitement that this joyous festival brings has diminished. However, many brands have stepped up to remind consumers to be happy, prioritise their safety, celebrate Holi without water or by tapping into live streams. <br /><br />Here are a few campaigns that stood out:<br /><br /><strong>Surf Excel’s #RangAccheHain</strong><br /><br />This time, Surf Excel aims to resolve the family clashes and encourages us to see the world through the eyes of little kids. Differences start clouding our vision as we grow older. <br /><br />This Holi, Surf Excel’s #RangAccheHain celebrates this spirit of togetherness and reminds us how a heart full of goodness and a fist full of colours can bring us closer.<br /><br />
  
  <div type="Youtube" id="ImojBhmmhSA" title="Surf Excel Holi 2020 | #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/ImojBhmmhSA/mqdefault.jpg"></div>





<br /><strong>Nykaa’s #ColorMeFree<br /></strong><br />Nykaa celebrated International Women’s Day and Holi together by encouraging women of all colours to embrace themselves. <br /><br />"Itni saavli hai - shaadi kaisi hogi?" "She's so pretty, for a dark girl." "Dhoop me mat raho, kaali ho jaaogi." We've all experienced these prejudices in our lives. Alas, more often that not, from our families and friends. While half of our population is darker-skinned than the rest, the unhealthy fair-skin obsession in India is real and damaging.<br /><br />This is what Nykaa and rapper Dee MC of Gully Boy fame mirror together in a powerful video called 'Rang.' <br /><br />

  
  <div type="Youtube" id="siTfcHQ888Y" title="Rang ft. Dee MC | Official Music Video | Celebrating Women of Colour | Women's Day | Nykaa" thumbUrl="https://i.ytimg.com/vi/siTfcHQ888Y/mqdefault.jpg"></div>





<br /><strong>Google’s Colourful Digital Activity</strong><br /><br />Google has helped people sitting behind computer screens on Holi to break the monotony and smile together. Google’s latest Easter Egg lets you go wild, colour your screens into different hues and unleash the kid inside you who loved using Paint on your desktops. <br /><br />
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="834" retweetcount="158" status="🔴Step 1: Go to the Google search app. 🟣Step 2: Type ‘Holi’. 🟢Step 3: Tap on the coloured powder bowls. 🔵Step 4: Sta… https://t.co/cSyV2ogdP1" createdat="1583737078000" id="1236909075494916098"></div>





<br /><strong>Facebook’s More Together </strong><br /><br />Facebook’s ‘More Together’ showcases how people across the country can do more by coming together, harnessing the power of their connections on the platform. The campaign marks many firsts for the company. India is the first country in the Asia Pacific region where such a campaign is being rolled out. It is also the first time Facebook has rolled out a high decibel campaign of this stature in India. It is themed around Holi and personifies the ‘More Together’ campaign, as it shows young people across geographies sharing the festive spirit, using the power of their connections built on the Facebook app.<br /><br />
  
  <div type="Youtube" id="1PjfIIFEf_M" title="Facebook: 'Holi' - More Together" thumbUrl="https://i.ytimg.com/vi/1PjfIIFEf_M/mqdefault.jpg"></div>





<strong><br />Livpure’s #BinaPaaniHoliManani</strong><br /><br />Playing Holi with water isn't so much fun when it causes so much water waste. Livpure aims to put an end to this wasteful aspect of one of the most loved festivals of India. Their new Holi campaign #BinaPaaniHoliManani seeks to create awareness around the rampant use of water balloons, which contributes greatly to water wastage during Holi. The digital film uses kids, who face the major brunt of this problem, to make a statement against using water balloons. <br /><br />
  
  <div type="Youtube" id="ocy6fGHJbBQ" title="#BinaPaaniHoliManaani - Celebrating Holi with Livpure" thumbUrl="https://i.ytimg.com/vi/ocy6fGHJbBQ/mqdefault.jpg"></div>





<br /><strong>Fbb’s #BuraNaKhelo</strong><br /><br />fbb is voicing a strong point of view on the occasion of Holi and Women’s Day to stand-up against the bad-touch many women experience during this festival. Voicing out every women’s opinion, fbb and DDB Mudra Group, have created a film featuring Mithila Palker narrating the inner feelings of all women. The campaign urges men and women to join hands with Mithila and create awareness to ensure that women are respected and made to feel safe in all circumstances. fbb is also giving out stickers at its stores to all its customers to help create more awareness about this initiative.<br /><br />
  
  <div type="Youtube" id="tIyzxPPj3gM" title="#BuraNaKhelo" thumbUrl="https://i.ytimg.com/vi/tIyzxPPj3gM/mqdefault.jpg"></div>





<br /><strong>MP Birla Cement’s #HappyHoli</strong><br /><br />Based on a poem by noted radio presenter Neelesh Mishra that narrates a spouse’s longing for the presence of their significant other, Birla Cement’s film plays allegorical homage to the love and longing that Krishna bore for Radha. The narrative is at once playful and passionate, describing the many festivities that the celebration of Holi entails interspersed with the yearning of a wife to see her returning husband. Filled with several realistic interactions that are typical to Holi, the underlying message comes through subtly but surely: just as the gulaal colours our clothes and faces, it is those who are dear to us that colour our lives. Every individual in our family and circles adds a different hue to our journeys, some dark and some light, but it is these relationships that build us and make us who we are. They instill in us strength, integrity and stability, which are qualities that MP Birla Cement also aspires to possess.<br /><br />
  
  <div type="Youtube" id="1eBvontEkzE" title="#HappyHoli!" thumbUrl="https://i.ytimg.com/vi/1eBvontEkzE/mqdefault.jpg"></div>





<br /><strong>Fanta’s #NoBahanaHoli<br /></strong><br />‘Khelo Fanta Wali #NoBahanaHoli” campaign, in a playful manner, reiterates the brand’s core promise of being the best companion for uninhibited playful fun this Holi.<br /><br />The campaign reinforces how Fanta’s bold orangey taste helps teens to unlock their playful selves, enabling them to shed their inhibitions. Teens today seem to face a lot of peer pressure and as a result go through painstaking effort to protect their curated personas, which can get in the way of maximising their enjoyment during festivals like Holi. Fanta reminds teens that its okay to let fun just be fun and that there's nothing wrong in just enjoying the moment to the fullest. In the two videos, Fanta’s brand ambassador Sara Ali Khan invites teens to shed their excuses and play their #NoBahanaHoli.<br /><br />
  
  <div type="Youtube" id="Cujs3uYGFOg" title="FANTA_NO_BAHANA_SELFIE_18sec-2.mov" thumbUrl="https://i.ytimg.com/vi/Cujs3uYGFOg/mqdefault.jpg"></div>





<br /><strong>Max Fashion’s #MaxWaliApnoHoli</strong><br /><br />Max Fashion’s campaign spins around how colours of Max bring people together during Holi, irrespective of whether they like playing with colours or not.<br /><br />Capturing the affectionate moments between siblings, the campaign revolves around a family of five rejoicing in the celebrations of Holi. The film focuses on the youngest member of the family who is running away from his sisters with a fear of getting coloured by them. A colourful twist is further added to their playful bond when the sisters gift their brother trendy outfits instead of soaking him in multi-colours. Through this film, Max celebrates the true spirit of Holi by celebrating togetherness and spreading happiness with their stance – #HoliApnoWali. The film has been conceptualized by Lighstream, the branded content studio owned by Rainshine Entertainment. <br /><br />
  
  <div type="Youtube" id="qe2oCk1cd9s" title="#MaxHoliApnoWali" thumbUrl="https://i.ytimg.com/vi/qe2oCk1cd9s/mqdefault.jpg"></div>





<br />

Brands celebrate different hues of India this Holi

Coffee Maker - Best coffee machine for home in India

<p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li><a href="https://businessinsider.com/category/white-claw">White Claw</a> is flying off shelves so quickly that its manufacturer is struggling to keep it in stock.</li><li>"We are working around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, senior vice president of marketing at White Claw, told Business Insider. "Despite reported shortages, we are excited to report that market share has continued to rise from 55% to 61% in just the past eight weeks."</li><li>Complaints are piling up on social media from customers who can't find White Claw at many stores. The hard-seltzer brand is also facing some complaints from customers who said they bought cases of White Claw containing empty cans.</li><li>"It doesn't matter how much White Claw we get in - just about any amount of the cases we bring in will be gone in the next couple days," said Josh Giboney, a beer manager in Fort Worth, Texas.</li><li><span><a href="https://www.businessinsider.com/?hprecirc-bullet"><span>Visit Business Insider's homepage for more stories.</span></a></span></li></ul><p>White Claw's surging <a href="https://www.businessinsider.com/white-claw-beloved-by-bros-2019-8">popularity</a> has led to shortages, and in some cases complete outages, at stores across the US over the past month, according to interviews with beer and liquor stores and customers.&#xa0;</p><p>"In a weekend we go through over 100 cases of White Claw's variety pack," Olivia Atkinson, the owner of Montauk Beer and Soda in Montauk, New York, told Business Insider. "Since we don't have it, that's 100 cases we didn't sell."</p><p>White Claw, which has seen <a href="https://www.nytimes.com/2019/09/05/style/white-claw-popular-memes.html">triple-digit sales growth</a> in the last year, confirmed to Business Insider that it is behind on production.&#xa0;</p><p>"We are working around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, senior vice president of marketing at White Claw, said in an emailed statement. "In the meantime, we have been allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position."</p><p>The company, which is owned by Mike's Hard Lemonade maker Mark Anthony Brands, declined to provide a timeline for when production would meet demand and inventory levels would normalize.&#xa0;</p><h2>Some stores face White Claw shortages and order limits</h2><p>In Fort Worth, Texas, Goody Goody Liquor can't keep White Claw in stock for more than a couple days at a time, according to Josh Giboney, the store's beer manager.&#xa0;</p><p>"It doesn't matter how much White Claw we get in - just about any amount of the cases we bring in will be gone in the next couple days," he said in an interview. "The people buying it are getting in early and getting a lot, knowing it will sell out."</p><p>The store's distributor has been out of stock of several White Claw flavors recently, he said.</p><p>"They don't have enough at their warehouse to sell to us," he said. "We're putting in orders and they have to write off half of them."</p><p>He chalked up the shortages to the drink's wide appeal, saying men and women of all ages are coming into the store and asking for White Claw.</p><p>"It's reaching a market of just about everyone," he said.&#xa0;</p><p>Ken Wieler, the owner of Richboro Beer and Soda in Richboro, Pennsylvania, said the distributor that supplies his store with White Claw has placed limits on order quantities of the hard seltzer as shortages persist.&#xa0;</p><p>"They are limiting us to 39 cases per order, when we probably sell 65 cases per week," Wieler said. "It hasn't been complete outages, but we're not getting what we want."</p><p>The lack of supply is upsetting some customers.</p><p>"The people want answers," Atkinson said. "They want their White Claw."&#xa0;</p><p><em><strong>Read more</strong>: <a href="https://www.businessinsider.com/white-claw-beloved-by-bros-2019-8">'Claw is the law': Why American 'bros' suddenly can't get enough of White Claw hard seltzer</a></em></p><p>Kelsey Felix of Fayettville, Arkansas told Business Insider she visited three stores on Wednesday before she found&#xa0; a variety pack of the hard seltzer brand.&#xa0;</p><p>&#xa0;"I tried a local liquor store first and then I tried a Walmart Neighborhood Market," she said. "I finally found it at a second local liquor store."</p><p>Dozens of people have vented their frustration and concern about the shortages on social media, as well, with some calling it a "crisis" and begging local stores to restock White Claw.</p><h2>White Claw faces some complaints of liquid missing from cans</h2><p>Separately, the hard-seltzer brand is facing some complaints from customers who said they bought cases of White Claw containing empty cans.</p><p>Emi Driscoll is one of those customers. She told Business Insider that she bought a six-pack of White Claw on August 22, and two of the six cans were empty.&#xa0;</p><p>"Their Twitter account replied to me and said to fill out a contact us form about it," she said. "I did but never heard back."</p><p>&#xa0;</p><p>The company declined to comment on complaints about the empty cans.&#xa0;</p><p>Amid these issues, however, White Claw continues to dominate the fast-growing hard-seltzer market.</p><p>"Despite reported shortages, we are excited to report that market share has continued to rise from 55% to 61% in just the past eight weeks," Gajiwala said, citing data from the research firm IRI.&#xa0;</p><p>"This is a really exhilarating time for the White Claw brand," he said. "White Claw has accelerated faster than anyone could have predicted and we are thrilled with the immense brand love we've received from a wide range of consumers."&#xa0;</p><p>Here's what people are saying on social media about the shortages.&#xa0;</p><p>&#xa0;</p><p>&#xa0;</p><p>&#xa0;</p><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div>

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This is how Future Group is regaining the ‘King of Fashion’ in India status

BI India Bureau

NCLT grants 90 days extension to Future Retail for concluding insolvency

PTI

Future Retail Q3 net profit down 16.7 pc to Rs 164.56 cr

PTI

Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter & Gamble to the cleaners, with its own laundry brands

BI India Bureau

Brands celebrate different hues of India this Holi

BI India Partner

Coffee Maker - Best coffee machine for home in India

Shradha Aneja

White Claw says it's 'working around the clock' to increase production of the wildly popular hard seltzer amid complaints of shortages across the US

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