UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential bra…

Whoever said you cannot buy happiness probably wasn’t spending their money on the right stuff, it t…

Imagine stepping into the upside down from Stranger Things, dining with the Strawhat Pirates aboard…

What if your shopping habits are influenced by more than just taste or budget? What if the time of …

Athletic Brewing Company's no-alcohol beers seemed to keep popping up everywhere in my life. After …

The market is one of the oldest and largest in the US, and with new economic pressures, some vendor…

The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…

EEMA has shared SOPs for respective event types such as political events, corporate events, urban a…

We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…

The short term is certainly going to be painful and there is no magic pill, but the future isn’t al…

Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA shares how niche events will become t…

Experts from the experiential and live events industry tell us what 2021 will be all about

Roshan Abbas, Founder and MD, Geometry Encompass, walks us through key developments that changed th…

Gosling is an endless fount of Ken puns, and his press tour is more enjoyable than all the "Barbie"…

Practically, a product of 3rdFlix Visual Effects Pvt Ltd, on Tuesday announced that it has raised $…

What the future of events could look like

Havas Group announced its third acquisition in India in 2019 – Shobiz – an experiential agency.

Even big tickets events like IPL might have to be held without spectators for the first 15 days, wh…

It is not easy to earn money in the stock markets, mostly because very few people understand the ni…

Benson: I foresee "Lord of the Rings" as being probably one of the biggest investments we'll make i…