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It is no news that whole world celebrate October as the <keyword id="2541748" type="ORGANIZATION" weightage="100" keywordseo="Breast-cancer-awareness-month">breast cancer awareness month</keyword>. People hold conferences, arrange Pink marathons and several other activities to educate them about disease. However, what Uber, the technology company and Estee Lauder Companies are doing to raise awareness for <keyword id="16070" type="ORGANIZATION" weightage="100" keywordseo="breast-cancer">Breast Cancer</keyword> is interesting. They are planning a series of innovative sensitization programmes to stress on the importance of <keyword id="67767" type="UNKNOWN" weightage="100" keywordseo="Early-detection">early detection</keyword>. 
 For this, they will be charging Rs 10 each for every Uber ride taken across India with a goal to raise Rs 1 million through its promo code UBERBCAINDIA, which will support Tata Memorial Hospital - Women’s Cancer Initiative for <keyword id="3100562" type="UNKNOWN" weightage="100" keywordseo="Breast-Cancer-Treatment">breast cancer treatment</keyword> and awareness in India. 
 Amit Jain, President, <keyword id="2502101" type="UNKNOWN" weightage="100" keywordseo="Uber-India">Uber India</keyword>, said, "We're proud of our association with <keyword id="3100561" type="UNKNOWN" weightage="100" keywordseo="The-Estee-Lauder-Companies">The Estee Lauder Companies</keyword> for the 2015 BCA Campaign, one of the most popular and successful Breast Cancer Awareness campaigns across the world. Partnering with 2015 BCA campaign, we at Uber hope to build more awareness in India towards the world's most common cancer among women." 
 
As part of this initiative this month, Mumbai’s iconic Bandra-Worli Sea Link will also be illuminated in pink from 9th – 16th Oct, to stress on the importance of early detection. 
 According to the <keyword id="43588" type="ORGANIZATION" weightage="100" keywordseo="World-Health-Organization">World Health Organization</keyword> (WHO), Breast Cancer is the most common cancer among women worldwide, and is increasing particularly in developing countries where a majority of cases are diagonosed in the late stages. It is acknowledged that early detection of breast cancer, while at a localized stage, increases a woman’s five-year survival rate to 98%. Through initiatives spread throughout the Breast Cancer Awareness month of October, Uber strives to stress on the importance of taking steps towards early detection of the disease. 
 Individual donations could also be made, by depositing cheques in favour of Women’s Cancer Initiative – Tata Memorial Hospital which can be dropped off at any Estée Lauder, Clinique or <keyword id="570161" type="PERSON" weightage="100" keywordseo="Bobbi-Brown">Bobbi Brown</keyword> Cosmetics store in India. 
 
(Image Credits: Indiatimes)

Estee Lauder has tied up with Uber
and its for a very noble cause

<div class="KonaFilter image-container float_right"><div class="image"><a href="http://www.youtube.com/watch?v=XpaOjMXyJGk">YouTube/Dove</a></div></div>Good morning, AdLand. Here's what you need to know today:
<keyword id="94301" type="ENTERTAINMENT" weightage="60" keywordseo="Dove">Dove</keyword>'s Steve Miles and Fernando Machado <a href="http://www.adweek.com/news/advertising-branding/dove-marketing-execs-win-adweek-honor-152705">won Adweek's Grand Brand Genius award</a> for the overwhelmingly popular "Real Beauty Sketches."
Meanwhile, Coca-Cola won Best in Show at the 2013 IAB Mixx awards for its Small World Machines campaign, which encouraged people in Pakistan and India to interact with each other in real time via a digital portal. The complete list of winners is <a href="http://www.iab.net/mixxawards/gallery2013/">here</a>.
Adweek reports that putting movie stars on the cover of a magazine <a href="http://www.adweek.com/news/press/ew-editor-says-print-covers-will-always-be-most-important-thing-152714">is no longer a sure bet</a> for generating big sales.
Hotels.com <a href="http://www.adweek.com/news/advertising-branding/3-shops-vie-hotelscoms-business-152690">has narrowed its search</a> to three agencies: Crispin Porter + Bogusky, Arnold, and Leo Burnett. Young &amp; Rubicam was the incumbent on the account.
The <keyword id="103436" type="ORGANIZATION" weightage="60" keywordseo="NFL">NFL</keyword> has reached a deal with <keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword> <a href="http://adage.com/article/digital/twitter-nfl-agree-sell-video-ad-packages/244387/">to sell video advertising packages</a> that are pushed to football fans via the social network.
Online video technology company Unruly has expanded its ShareRank tool, which predicts a video's viral potential, to Brazil. The average Brazilian is more than three times as likely to share a branded video than the global average.
Estee Lauder <a href="http://adage.com/article/agency-news/estee-lauder-readies-agency-review-2014/244278/">is preparing a two-part digital media review</a> for 2014.
The social media aggregator and publisher RebelMouse <a href="http://blog.rebelmouse.com/introducing_the_rebelmouse_app-267814335.html">launched its first ever mobile app</a> for the Android platform.
<keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> Week is almost over! Digiday killed it with <a href="http://digiday.com/agencies/dstillery-signs-you-are-over-advertising-week/">11 Signs You Are Burned Out On Advertising Week</a>. We can confirm that Bonin Bough really is everywhere.
Previously on Business Insider Advertising:
<ul>
<li>
<a href="http://www.businessinsider.com/mondelez-b-bonin-bough-and-rebelmouse-2013-9">This Mondelez Exec Wants To Move All His Brands To RebelMouse, The Niche Social Media Startup</a>
</li>
<li>
<a href="http://www.businessinsider.com/doves-real-beauy-sketches-wasnt-heavily-branded-enough-2013-9">Here's The No. 1 Thing Advertisers Get Wrong In Viral Videos Like Dove's 'Real Beauty' Sketches</a>
</li>
<li>
<a href="http://www.businessinsider.com/samsung-ad-spending-2013-9">Samsung Is On Track To Spend ~$13 Billion In Marketing This Year</a>
</li>
<li>
<a href="http://www.businessinsider.com/elephants-trunk-a-great-positioning-strategy-for-beating-competitors-2013-9">This Cute Honda Odyssey Commercial For A Car Vacuum Cleaner Is Smarter Than You Think</a>
</li>
<li>
<a href="http://www.businessinsider.com/the-pros-and-cons-of-prankvertising-2013-9">The Golden Age Of 'Prankvertising' Is Already Over</a>
</li>
<li>
<a href="http://www.businessinsider.com/goldman-and-vogue-brands-for-millenials-2013-9">Here Are The 50 Brands That Young Women Love Most</a>
</li>
<li>
<a href="http://www.businessinsider.com/dwyane-wade-and-kevin-durant-twitter-fued-2013-9">Dwyane Wade And Kevin Durant's Twitter Fight Is Probably Just An Ad Campaign Gimmick</a>
</li>
<li>
<a href="http://www.businessinsider.com/jos-a-bank-is-dominating-mens-wearhouse-2013-9">Why Jos. A. Bank Is Beating Men's Wearhouse In The Competition For Male Shoppers</a>
</li>
</ul>

Dove Wins Brand Genius Award For 'Real Beauty Sketches' [THE BRIEF]

Reuters / Gary A. Vasquez<ul class="summary-list"><li>HSBC strategist Alastair Pinder identified a group of hedge funds that topped a global benchmark for three consecutive years and have also outperformed during the last few tumultuous weeks.</li><li>Pinder says there's evidence funds with that kind of track record will continue to win, and investors following their approach since 2012 would have handily beaten the market.</li><li>He also revealed the funds' top holdings in the US, Europe, emerging markets, and Japan.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>For years, sports fans and investors have debated whether there is really such a thing as a "hot hand." That is, if a player or investor is performing very well, are they likely to keep up the streak?Alastair Pinder, global equity strategist at HSBC, says he has an answer - at least for the investing world here and now. After evaluating data on more than 400 hedge funds, he says he's identified the tactics that have worked for the best global funds of recent years."At least from a short-term perspective we find that 'Hot Hand' funds can often continue their strong momentum and winning streaks," he wrote in a note to clients.He's zeroed in on a group that not only beat the <a href="https://www.marketwatch.com/investing/fund/vwrl?countrycode=uk">FTSE All-World Index</a> every year from 2017 to 2019, but also outperformed during the turmoil that's afflicted markets since the <a href="https://www.businessinsider.com/china-virus-everything-we-know-deadly-2019-ncov-wuhan-spread-2020-1">coronavirus pandemic</a> began."Our current subset of 'Hot Hand' funds have outperformed global equity markets by over 40% since 2012, or 4.8% on an annualized basis and have beaten the benchmark considerably over the last few weeks despite the turbulence," Pinder wrote.Over that time, following those hot hands and investing in the countries or industries they liked best while shorting those they liked the least would have substantially beaten the market, he says. That makes them a particularly appealing source of ideas."Key contrarian ideas over the last three months by 'Hot Hand' funds have been to increase their active weight towards Semiconductors, Retailing and Energy, while cutting exposure to Capital Goods and Materials," Pinder said.Investors can implement those ideas using ETFs like the <a href="https://markets.businessinsider.com/etfs/vaneck-vectors-semiconductor-etf">VanEck Vectors Semiconductor ETF</a>, <a href="https://markets.businessinsider.com/etfs/spdr-s&amp;p-retail-etf">SPDR S&amp;P Retail ETF</a>, and <a href="https://markets.businessinsider.com/etfs/vanguard-energy-index-fund;etf">Vanguard Energy Index Fund</a>. The funds also overweight the US, China, and India compared to their benchmark, a strategy investors can implement with funds like the <a href="https://markets.businessinsider.com/etfs/spdr-s&amp;p-500-etf-trust">SPDR S&amp;P 500 ETF</a>, <a href="https://markets.businessinsider.com/etfs/xtrackers-msci-all-china-equity-etf">Xtrackers MSCI All China Equity ETF</a>, and <a href="https://markets.businessinsider.com/etfs/ishares-msci-india-etf">iShares MSCI India ETF</a>. Perhaps not surprisingly, these funds bet big on tech and consumer discretionary stocks.Pinder says the average fund in the hot hand group has 34% of its assets in tech stocks, which is double the fund's benchmark."On the other hand, they have are less convinced on UK equities as well as Canada and Japan. South Korea, Brazil and Russia are the EM markets in which 'Hot Hand' funds have a relatively small allocation," he wrote.Pinder also combed through the holdings of the funds to find their biggest investments in several major regions. In the US, the hot hands top ten is made up of <a href="https://markets.businessinsider.com/stocks/msft-stock">Microsoft</a>, <a href="https://markets.businessinsider.com/stocks/amzn-stock">Amazon</a>, <a href="https://markets.businessinsider.com/stocks/googl-stock">Alphabet</a>, <a href="https://markets.businessinsider.com/stocks/v-stock">Visa</a>, <a href="https://markets.businessinsider.com/stocks/ma-stock">Mastercard</a>, <a href="https://markets.businessinsider.com/stocks/unh-stock">UnitedHealth</a>, <a href="https://markets.businessinsider.com/stocks/adbe-stock">Adobe</a>, <a href="https://markets.businessinsider.com/stocks/tmo-stock">Thermo Fisher</a>, <a href="https://markets.businessinsider.com/stocks/el-stock">Estee Lauder</a>, and <a href="https://markets.businessinsider.com/stocks/fb-stock">Facebook</a>.In Europe, their top bets were <a href="https://markets.businessinsider.com/stocks/lvmhy-stock">LVMH</a>, <a href="https://markets.businessinsider.com/stocks/nestle-stock">Nestle</a>, <a href="https://markets.businessinsider.com/stocks/partners_group-stock">Partners Group</a>, <a href="https://markets.businessinsider.com/stocks/novo_nordisk-stock">Novo Nordisk</a>, <a href="https://markets.businessinsider.com/stocks/lor%C3%A9al-stock">L'Oréal</a>, <a href="https://markets.businessinsider.com/stocks/relx-stock">RELX</a>, <a href="https://markets.businessinsider.com/stocks/adyen-stock">Adyen</a>, <a href="https://markets.businessinsider.com/stocks/roche-stock">Roche</a>, <a href="https://markets.businessinsider.com/stocks/herm%C3%A8s-stock">Hermès</a>, and <a href="https://www.marketwatch.com/investing/stock/atco.a?countrycode=se">Atlas Copco</a>, and in emerging markets, their largest allocations went to <a href="https://markets.businessinsider.com/stocks/tencent-stock">Tencent</a>, <a href="https://markets.businessinsider.com/stocks/hdb-stock">HDFC</a>, <a href="https://markets.businessinsider.com/stocks/baba-stock">Alibaba</a>, <a href="https://markets.businessinsider.com/stocks/tal-stock">TAL Education</a>, <a href="https://markets.businessinsider.com/stocks/samsung-stock">Samsung</a>, <a href="https://markets.businessinsider.com/stocks/ping_an_insurance-stock">Ping An Insurance</a>, <a href="https://markets.businessinsider.com/stocks/kotak_mahindra_bank_1-stock">Kotak Mahindra Bank</a>, <a href="https://markets.businessinsider.com/stocks/kweichow_moutai-stock">Kweichow Moutai</a>, <a href="https://markets.businessinsider.com/stocks/pt_bank_central_asia_tbk-stock">PT Bank Central Asia</a>, and <a href="https://markets.businessinsider.com/stocks/tsm-stock">Taiwan Semiconductor</a>.In Japan, they favored <a href="https://markets.businessinsider.com/stocks/hoya_corp_1-stock">Hoya</a>, <a href="https://markets.businessinsider.com/stocks/pan_pacific_international-stock">Pan Pacific International</a>, <a href="https://markets.businessinsider.com/stocks/pan_pacific_international-stock">Recruit Holdings</a>, <a href="https://markets.businessinsider.com/stocks/daikin_industries-stock">Daikin Industries</a>, <a href="https://markets.businessinsider.com/stocks/tokio_marine_holdings-stock">Tokio Marine</a>, <a href="https://markets.businessinsider.com/stocks/hikari-stock">Hikari Tsushin</a>, <a href="https://markets.businessinsider.com/stocks/nintendo-stock">Nintendo</a>, <a href="https://markets.businessinsider.com/stocks/nippon_telegraph_and_telephone-stock">Nippon Telegraph &amp; Telephone</a>, <a href="https://markets.businessinsider.com/stocks/kao-stock">Kao</a>, and <a href="https://markets.businessinsider.com/stocks/smc-stock">SMC Corp</a>. <h3>NOW WATCH: <a href="https://www.businessinsider.com/unemployment-numbers-coronavirus-economy-layoffs-2020-3">3.3 million Americans filed for unemployment - and an economist predicts it could be far worse than the Great Recession</a></h3>

'Follow the hot hands': HSBC lays out a coronavirus-investing playbook focused on funds that have beaten the market for years - and shares the top stocks in each

You Searched For "Estee Lauder India" and got 3 results

Estee Lauder has tied up with Uber and its for a very noble cause

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Dove Wins Brand Genius Award For 'Real Beauty Sketches' [THE BRIEF]

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'Follow the hot hands': HSBC lays out a coronavirus-investing playbook focused on funds that have beaten the market for years - and shares the top stocks in each

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