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<ul><li><keyword id="2480506" type="PERSON" weightage="20" keywordseo="Eros-Now">Eros Now</keyword> ran a campaign with sleazy word play around Navratri and soon, #Boycotterosnow started trending on Twitter. </li><li>The OTT platform has now deleted its post and apologized. </li></ul>Eros Now has released a statement apologising for its posts filled with sexual innuendos around Navratri. <div type="twitter" handle="ErosNow" handlename="Eros Now" image="http://pbs.twimg.com/profile_images/1301406728735522816/GRbRe2XN_normal.jpg" favoritecount="1319" retweetcount="260" status="https://t.co/oKxyc2xfA2" createdat="1603342166000" id="1319138773049905152"></div> The streaming platform created a furore on social media for its cringe-worthy posts and #boycotterosnow started trending on Twitter. For those who missed: <div type="image" title="eros-now_" msid="78805791" hostid="261"></div> Social Media Expert and <keyword id="10151077" type="UNKNOWN" weightage="20" keywordseo="brand-consultant-karthik-srinivasan">Brand Consultant Karthik Srinivasan</keyword> also took to Twitter to ask how were the social media posts approved by the managers in the first place. <div type="twitter" handle="beastoftraal" handlename="Karthik" image="http://pbs.twimg.com/profile_images/1140493276316745734/WH-6N17h_normal.jpg" favoritecount="32" retweetcount="4" status="Those Eros Navratri social posts were so sexually explicit and demeaning! How did an internal team/agency think of… https://t.co/4hh7IGZc59" createdat="1603350093000" id="1319172022316875778"></div> While these memes should never been approved by the brand and we are appalled by the distasteful content, #boycotterosnow started trending for the wrong reasons and the conversation derailed from why brands should stop sexualising women to religion bashing. The Twitterati gave a religious angle to these inappropriate posts. They drew comparisons with Eros Now’s Eid posts and Hindu festival Navratri and were outraged because Muslims weren’t sexualised. They even targeted Eros Now’s CEO Ali Hussein. <div type="twitter" handle="narendramodi177" handlename="Narendra Modi fan" image="http://pbs.twimg.com/profile_images/1249968535285239815/zqQZ2Dn9_normal.jpg" favoritecount="1077" retweetcount="818" status="Eros Now CEO Is Ali Hussain. #BoycottErosNow https://t.co/wqLIYQEtue" createdat="1603346594000" id="1319157345973276677"></div> <div type="twitter" handle="randm_indianguy" handlename="The Random Indian" image="http://pbs.twimg.com/profile_images/1299339597831258114/iGHLfQII_normal.jpg" favoritecount="547" retweetcount="512" status="This all will happen until Hindus will keep this attitude &quot;Jaane de na yaar , kya fark padta hai&quot; These Anti-hind… https://t.co/pzvUGX4U3U" createdat="1603338807000" id="1319124682201657345"></div> <div type="twitter" handle="dheerumishra11" handlename="भक्त" image="http://pbs.twimg.com/profile_images/917760208734007297/dViTG8Uh_normal.jpg" favoritecount="546" retweetcount="426" status="We Showed Our Power to Khans and BollywoodWe Showed Our Power to ZomatoWe Showed Our Power to Uber EatsWe Showed… https://t.co/RB7NxR9SAv" createdat="1603333991000" id="1319104482681212928"></div> The OTT platform has now deleted its posts and apologized.

Eros Now deletes its posts sexualising Navratri and apologises for offending internet users

<ul><li>The Indian <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword> industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry over the next 9 to 10 years, according to independent transaction advisory firm RBSA Advisors.</li><li>The pandemic has given a big boost to the OTT industry.</li><li>The massive investments made by OTT services like <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, Amazon, Disney+ Hotstar and others in original as well as acquired content will help subscription video-on-demand make up a lion share of the total OTT revenues going forward.</li></ul>India's Over the Top (OTT) entertainment industry has the potential to grow to be a $15 billion industry over the next 9 to 10 years, according to independent transaction advisory firm RBSA Advisors. The size of the OTT market in FY20 stood in the range of $ 1.7 billion (both Video and Audio) and it is burgeoning into a multi-billion-dollar industry, cannibalizing into the established bastion of traditional television, radio and cinema auditorium forms of media and entertainment. With access to better networks, digital connectivity and smartphones, OTT platforms in India have increasingly attracted subscribers on a concurrent basis. Apart from top favourites like Disney+ Hotstar, <keyword id="2976376" type="PERSON" weightage="20" keywordseo="Amazon-Prime-Video">Amazon Prime Video</keyword> and Netflix, the space is seeing many local and regional OTT players, such as <keyword id="3163762" type="PERSON" weightage="20" keywordseo="SonyLIV">SonyLIV</keyword>, <keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword>, <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">Zee5</keyword>, <keyword id="2480506" type="PERSON" weightage="20" keywordseo="Eros-Now">Eros Now</keyword>, ALTBalaji, Hoichoi and Adda Times, to name just a few. <keyword id="1257401" type="PERSON" weightage="20" keywordseo="Rajeev-shah">Rajeev Shah</keyword>, MD &amp; CEO RBSA Advisors, "Covid-19 has changed the way audience consume media. An undeniable trend surfaced in this period with the adoption of OTTs. The growing market and consumer appetite for content of choice available on OTT platforms fuelled this spurt. OTTs offer a never before consumer experience–choice of content, ease of access, choice of device/mediums (hand phone, laptop, tablet or TV screen), liberal censorship policy." Adds Shah, "We find ourselves in extraordinary times, where pandemic has had a negative effect on many traditional sectors. Conversely Covid has accelerated the shift in consumers' behaviour, pulling forward OTT disruption, otherwise which would have taken minimum half a decade." NV Capital Co-Founder and Managing Partner Vivek Menon adds, “India is the next bastion after US for boosting the subscriber base of International OTT players given the highly regulated environment of International OTT players in China. Add to that there are many international entrants like Comcast owned “Peacock” &amp; HBO sitting on the fence waiting to make their mark in India. Looking at this trend as well as the rapid rise of home-grown OTT providers, this industry will continue its strong growth momentum in the years to come.” The quality of content will always remain a significant driver of consumer growth. In recent years, we have witnessed a massive rise in original content being aired on OTT platforms. Apart from creating original content and facilitating binge-watching, networks and production houses have also begun to see value in getting rights to live events and performances. Audiences in India recently saw Filmfare and streaming social networks join forces for the first-ever OTT awards. This was a landmark event for India's media and entertainment industry. The massive investments made by OTT services like Netflix, Amazon, Disney+ Hotstar and others in original as well as acquired content will help subscription video-on-demand make up a lion share of the total OTT revenues going forward. Further, the next wave of growth in the OTT landscape will come from tier 2,3,4 cities and the Indian language speaking population. Key Factors Driving the industry • India has the second-highest per capita consumption of online video in the world • Cheapest mobile data in the world at INR 18.5/GB (2015 - INR313/GB) • Growth in rural internet penetration • The number of smartphone users in India is increasing at astronomical rate •The average monthly data usage per user in India increased 20% year-on-year to 13.5 GB in December 2020 as Indians spent about five hours daily on a smartphone, as per the Mobile Broadband India Traffic Index (Mbit) 2021. • Smartphones with affordable data have also brought the vibrant native speakers base of 22 scheduled Indian languages from Tier 2, 3, 4 cities online and created a massive opportunity • The next wave of growth in the OTT landscape will come from our very own Tier 2,3,4 cities and the Indian language speaking population • The viewing habits of Indian consumers have evolved a lot in the last few years. While on the one hand, short-form video content consumption on smartphones and social platforms has been on the rise, binge-watching shows on various OTT platforms have also become more common on the other hand

India's OTT industry to be worth $15 billion by 2030: Report

<ul><li><keyword id="2480506" type="PERSON" weightage="20" keywordseo="Eros-Now">Eros Now</keyword> last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others. </li><li>We speak to <keyword id="281495" type="PERSON" weightage="20" keywordseo="Ali-Hussein">Ali Hussein</keyword>, CEO, Eros Now who walks us through his roadmap for bringing 50 million paid subscribers onto the platform within the next 2 years and his key areas of focus for 2021.</li></ul>Roughly a month after announcing it had added roughly 6.9 million net new paid subscriber additions over the past six months (as of September 30, 2020), Ali Hussein, CEO, Eros Now said that the platform has set its sights on touching 50 million paid users from the current 36.2 million in the next 18-24 months. Last week, the platform also announced its content slate for 2021, with 46 new titles including 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others. Additionally, Eros Now will debut 30 new Quickies and 10 new short films. To understand the platform’s growth strategy and its larger plans for the upcoming year, we caught up with Hussein who gave us a sneak peek into all the Eros Now is up to. Thought behind Eros Now’s 2021 content slate Eros Now which is the over-the-top platform of motion picture production and distribution company Eros International already has a rich repository of films under its banner thereby giving Eros Now a strong content library. With the lockdown, more and more people opened up to experimenting with different digital content platforms and Eros Now, which also on-boarded around 6.9 million paid subscribers during the lockdown months now want to ensure their users get something extra on their platform. “Our strategy is actually quite simple, we will roughly look at one movie premiere every week and we will also look at 1-2 big budget originals. India is a diverse country and its difficult to predict what people like to watch. Hence, we will offer a combination of content like originals that will drive the younger audiences who have the propensity to pay a subscription price, leading to more episodic behavior. We will also have movie premieres of theatrical scale that will create a deeper penetration both among regional and mass audiences.” The platform has also launched a campaign - #KahaaniHarRangKi, based on insights derived from Eros Now’s proprietary user data, and is customized to satisfy the demand of Eros Now’s target audience in the Indian and global diaspora. The promo features <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword> and Kartik Aaryan and has already created a buzz on social media. Factors that gave a boost to Eros Now The lockdown has led to a behavioural change where consumers no longer mind spending on content that they like. However, there is a lot of clutter in the OTT space with many global players spending big bucks on both content and promotions. So what are the factors that have helped Eros Now woo consumers and bring them to their platform? “When new content was not being launched on television, people started sampling content on different platforms. People realized that Eros Now had a rich collection of movies including Badlapur, Tanu Weds Manu, Bajirao Mastani etc and then suddenly people started watching movies sequentially. So films is one of the core areas where we differentiate ourselves because the rest of the ecosystem is a combination of maybe Hollywood and some Indian originals. But the largest slate of films is only available on Eros Now. So a lot of people broke the inertia and went through the learning curve of understanding how to use the platforms. Secondly, we kept launching a lot of packaging. We resurfaced some of the older catalog with interesting mash-ups. It was more about remarketing to our customers in terms of the depth of the catalog and that enabled discovery. We also did a few shows which were completely shot during the lockdown and those did well too,” explained Hussein. Eros Now had also removed the paywall in the initial days of the lockdown which also helped introduce a lot of new users to the platform, he added. Apart from providing varied content, Eros Now has also been strengthening its technology side to ensure that consumers get the best experience, which is also ensuring long-term stickiness. Eros Now’s expansion plans The platform has been steadily building its global presence and is already available in the US, UK and Canada through Apple TV Channels. It is also available in China and the Middle East and Southeast Asia. “We've been spending a lot of time and resource in aggregating international audiences and that will continue to be a significant trend for us as a brand,” he shared. He also added that owning to the popularity of Indian content in markets like the Middle East or Southeast Asia, the next step is looking at how we get more local. “Our aim would not be to take our learnings and data sciences to maybe develop more crossover or hybrid programming for these markets and become more local. That will be a big theme for us in 2021, getting into 2022,” he said. On what his overarching focus is going to be for the upcoming year, to take Eros Now to the next level, Hussein said, “One clear area of focus for us is going to be technology, because that's a clear differentiator of how we operate and distinguish ourselves in the ecosystem. Secondly, we will keep focusing on our content. Along with the announcement of our content slate for 2021, we will also have a few more announcements for the first half of 2021, when we will talk about our studio slate. Also, due to our merger with <keyword id="10417540" type="COMPANY" weightage="20" keywordseo="stx-filmworks">STX Filmworks</keyword>, we will be bringing a fairly interesting strategy on English programming on Eros Now, which is a first for us. So content and experiences for customers in India will be a big part of 2021. And our final focus area will be international expansion.” While not revealing the whole story, he also shared that the platform might soon expand to Africa.

Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality

<ul><li>As COVID-19 forces thousands of people to stay home, Eros Now is offering a 2-month free subscription to Indian customers. </li><li>This comes after several state governments have urged people to avoid all non-essential travel and work from home to contain the outbreak. </li><li>According to an online app Annie, its daily active user rose by 78% between 27 February and 7 March. </li></ul>As COVID-19 is forcing lakhs of people to stay home, streaming player Eros Now is offering a 2-month free access to its Indian customers. “We are opening the gates of Eros Now to watch the product, which otherwise would cost ₹49 a month. So we are allowing 2 month free access until the end of March. There might be a little bit of flow bound on the new content that comes in but we have at least 10,000 <keyword id="6369154" type="UNKNOWN" weightage="20" keywordseo="films">films</keyword> across languages for our audiences,” Ali Hussein, CEO told Business Insider India. This comes after several state governments urged people to avoid all non-essential travel and work from home to contain the novel <keyword id="8595403" type="UNKNOWN" weightage="20" keywordseo="Coronavirus-outbreak">coronavirus outbreak</keyword>. So far, the virus has infected 151, and killed 3 in India. 
	
	<div type="twitter" handle="ErosNow" handlename="Eros Now" image="http://pbs.twimg.com/profile_images/1236991142383632384/C4T52R23_normal.jpg" favoritecount="67" retweetcount="19" status="Your stay at home just got a lot more interesting! To help you get through your #quarantinetime, Eros Now brings… https://t.co/10oEGNkesC" createdat="1584546439000" id="1240303778005475328"></div>





 People have been binge watching more due to social isolation and closure of malls and cinema halls. Eros Now is among the many platforms in India that have witnessed a peak in its unique viewers. According to an online app Annie, its daily active user rose by 78% between 27 February and 7 March. According to a Business Standard report, most Zee5 and Voot witnessed u<a href="https://theprint.in/india/ficci-launches-online-course-on-coronavirus-management-to-help-if-situation-gets-worse/383525/">pto 20% rise in usage the past few days</a>. Eros Now is now looking to cash in on the renewed interest in streaming shows and movies. It claims to have 137 million registered users and 26 million paid subscribers. “It is still early to say how much. But yes, there is an opportunity for us. If there is free time available then entertainment tends to be a free choice for a lot of customers in India. That’s the reason why we are not charging our customer but providing them the window to indulge with entertainment on our platform,” Hussein added. Eros Now had planned to add at least one original series in a month and 40 theatrical releases in its content library. It aims to spend between $50-70 million on original content in the next 12-18 months. However, some of its releases like Haathi Mere Sathi have also been postponed due to <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword>. Apart from education apps like Byju’s and Unacademy, Amar Chitra Katha also offered free access to all its comics online See also: <a href="https://www.businessinsider.in/science/environment/news/dolphins-return-to-italy-venice-canal-shines-chinas-air-clears-up-the-impact-of-coronavirus-isolation-says-we-need-to-rethink-our-ways/articleshow/74705435.cms">Dolphins return to Italy, Venice canal shines, China’s air clears up – the impact of Coronavirus isolation says we need to rethink our ways</a>

Eros Now offers 2-month free subscription after its unique users peak to a new high

<ul><li>To succeed in the digital age, companies need an upgraded model for their supply chain. </li><li><keyword id="10056280" type="PERSON" weightage="20" keywordseo="niranjan-gidwani">Niranjan Gidwani</keyword>, <keyword id="280691" type="COMPANY" weightage="20" keywordseo="independent-consultant">Independent Consultant</keyword> Director and Former CEO of <keyword id="10056279" type="COMPANY" weightage="20" keywordseo="eros-group-dubai">EROS Group Dubai</keyword> lists a few key areas in which companies can maintain their margins in a highly volatile landscape and how <keyword id="618493" type="CITY" weightage="20" keywordseo="digital-marketing">digital marketing</keyword> can help brands achieve their objectives. </li></ul>It is becoming more and more challenging for manufacturers, distributors and retailers to launch new products and better services that react flexibly to shifting demand, while still maintaining or trying to improve their margins and profitability. If we were to go deeper, we realise that there are 3 key areas to be simultaneously tackled: A-Improving supply chain, enhancing service levels while maintaining or growing margins B-Understanding and imbibing the rapid digital and technological transformation C-Understanding the <keyword id="10056278" type="UNKNOWN" weightage="20" keywordseo="new-age-customer">new age customer</keyword> A-Improving supply chain, enhancing service levels while maintaining or growing margins On the one hand, brands, manufacturers, distributors, retailers and all in the chain need to be faster, more innovative, or closer to customers. It’s no surprise that leading players are focused on improving their supply chain—especially when it comes to enhancing service levels, cutting costs, or optimizing inventory levels. To succeed in the digital age, companies need an upgraded model for their supply chain. They must rethink their operating model, particularly in light of the following dominant trends: Customer preferences have greatly changed as the influence of digital sales channels has increased. Consumers are more and more beginning to value immediate access to information, short lead times, and high levels of service. These new channels and increased consumer demands have reshaped the structure of the supply chain and added layers of complexity. Yet the underlying operating model has challenges of keeping the same pace, causing, at times, for no fault of anyone, inefficiencies and fissures along the value chain. The second consideration is the increasing pressure on supply chain functions in terms of cost and productivity. New market conditions frequently result in a growing number of products, warehouses, and logistics service providers, requiring more frequent and more detailed planning. This also puts pressure on the system to scale up personnel resources in indirect functions like billing, coordination, scheduling and distribution management. B-Understanding and imbibing the digital and technological transformation The use of new digital technologies and advanced analytics also affect supply chains design, creating both opportunities and challenges. Advanced analytics allow more precise planning, and efficiency and effectiveness also rise when planners are freed up from repetitive tasks and can concentrate on value-adding activities. However, innovative technologies and methods are beginning to place new demands on the capabilities of employees, management, and IT infrastructure along the supply chain: all of these elements need to be continually realigned to reflect the latest trends. Companies that do not respond to these challenges by radically reshaping the structures and processes of their supply chain will extract few of the benefits that the transformation promises. Another aspect of digital and technological transformation is the investment cost and returns. C-Understanding the new age customer While catering to the baby boomers, the Gen X, Gen Y, we now have to also keep in mind the new Gen Z. Members of Gen Z— typically those born between 1995 to 2010—are true digital natives: this is the generation who, from their very youth, have been exposed to the internet, to social networks, and to mobile systems. This therefore is a generation very comfortable with collecting and cross-referencing many sources of information. They also seamlessly shift between virtual and offline experiences. Coupled with the complexities of the Covid pandemic, businesses and organisations must need to seriously rethink how they deliver value to the consumer, rebalance scale and mass production while keeping in mind aspects of personalization, and—more than ever—practice what they preach when they address both the issues of marketing as well as their work ethics. Consumption has also gained a new meaning. For Gen Z—and increasingly for older generations as well—consumption is more and more beginning to mean having access to products or services, not necessarily owning them. As access becomes the new form of consumption, unlimited access to goods and services (such as car-riding services, video streaming, and subscriptions) creates value. Products become services, and services connect consumers. Car manufacturers, for example, are renting out vehicles directly to consumers, so that instead of selling a few thousand cars, these companies may sell one car a few thousand times. The role of sporting-goods businesses, likewise, has shifted to helping people become better athletes by providing access to equipment, technology, coaching, and communities of like-minded consumers. Similarly, traditional consumer-goods companies should consider creating platforms of products, services, and experiences that aggregate or connect customers around brands. Companies historically defined by the products they sell or consume can now rethink their value-creation models, leveraging more direct relationships with consumers and new distribution channels. The same thumb rules would apply to the property business which forms a significant part of business in any market. As the online and offline worlds converge, consumers expect more than ever to consume products and services any time and any place, so omnichannel marketing and sales must reach a new level. For consumers who are always and everywhere online, the online–offline boundary doesn’t exist. For decades, consumer companies and retailers have realized gains through economies of scale. Now it is very likely that those who wish to succeed better may have to accept a two-track model: the first for scale and mass consumption, the other for customization catering to specific groups of consumers or to the most loyal consumers. In this scenario, not only marketing but also the supply chain and manufacturing processes would require more agility and flexibility for each model. For companies and organisations who wish to continue to survive long term, this shift will bring both challenges and equally attractive opportunities. And remember: the first step in capturing any opportunity is being open to it.

New age marketing and selling

<ul class="summary-list"><li>Eros is an 8-year-old <keyword id="182730" type="PERSON" weightage="60" keywordseo="Labrador">Labrador</keyword> who lives with his family in Medellín, <keyword id="15385" type="COUNTRY" weightage="60" keywordseo="Colombia">Colombia</keyword>.</li><li>The <keyword id="8312" type="PERSON" weightage="60" keywordseo="Dog">dog</keyword> has been learning the names and locations of customers across his neighborhood.</li><li>He now knows about five different people and delivers <keyword id="389479" type="PERSON" weightage="60" keywordseo="groceries">groceries</keyword> to their door. </li></ul>A handful of residents in Medellín, Colombia, are greeted with a wagging tail and a basket full of groceries each time they receive a <keyword id="6355447" type="PERSON" weightage="60" keywordseo="delivery">delivery</keyword> from their local mini-mart.Eros, an 8-year-old chocolate Labrador, has been trained to bring goods from his family's store to locals in the neighborhood. While this would be a friendly surprise before the pandemic, Eros is now playing an important role in helping his family and neighbors keep a safe distance. "He helps us to maintain social distancing," Eros' owner Maria Natividad Botero told <a href="https://apnews.com/0b5a7e0469e62840a3d93b530d3deeb8">AP News</a>. "And people love it when we send the dog."<div type="image" title="colombia dog groceries" height="800" width="1067" msid="76880490" hostid="261"></div>With practice and a lot of treats, Eros has memorized names and locations of about five people across town.When he arrives at the door, he'll be thanked with a treat. Inside the basket, the customers will find a receipt, and they can pay for the goods through a bank transfer.<div type="image" title="colombia eros dog delivers groceries" height="826" width="1101" msid="76880494" hostid="261"></div>"He's quite a glutton," Botero told <a href="https://apnews.com/0b5a7e0469e62840a3d93b530d3deeb8">AP News</a>. "He won't leave your house until you give him a treat."As social distancing becomes a normal consideration in everyday tasks, some pets are beginning to take on new jobs and responsibilities. For instance, <a href="https://www.insider.com/dog-delivers-groceries-to-self-isolating-neighbor-coronavirus-2020-3">Sunny, a golden retriever in Colorado,</a> dropped off groceries for a neighbor who was self-isolating. Earlier this year, <a href="https://www.insider.com/rural-maine-seniors-groceries-volunteer-sled-dogs-2020-4">Hannah Lucas and her team of sled dogs</a> could be spotted traveling across rural Maine with groceries in tow for seniors. "I really just wanted to help minimize their risk with the pandemic going on," Lucas previously told Insider. In return, the <keyword id="6371668" type="UNKNOWN" weightage="60" keywordseo="animals">animals</keyword> are all given love, scratches, and treats. <ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/rural-maine-seniors-groceries-volunteer-sled-dogs-2020-4">A 22-year-old is using her sled dogs to deliver groceries to her elderly neighbors in rural Maine</a></li><li><a href="https://www.insider.com/scottish-security-guard-shields-dog-rain-2020-7">A security guard used his umbrella to shield a dog from the rain, and now people are calling him a 'hero'</a></li><li><a href="https://www.insider.com/foster-kittens-puppies-san-antonio-zoo-2020-7">Foster kittens and puppies were greeted by lions and hippos during a field trip to the San Antonio Zoo</a></li></ul>

Meet Eros, the 8-year-old dog delivering groceries to his neighbors in Colombia

<ul><li><keyword id="128026" type="COMPANY" weightage="20" keywordseo="Eros-International">Eros International</keyword> and <keyword id="9073081" type="UNKNOWN" weightage="20" keywordseo="STX-Entertainment">STX Entertainment</keyword> have recently merged to form a new entity, Eros STX Global Corporation.</li><li>The merged entity will have an increased economic scale of more than $600 million in pro forma revenue for calendar 2019 and over $300 million of aggregated future revenue from STX Entertainment films already released last year.</li><li><keyword id="354184" type="PERSON" weightage="20" keywordseo="Pradeep-Dwivedi">Pradeep Dwivedi</keyword>, CEO-India, Eros International Media Ltd. and <keyword id="281495" type="PERSON" weightage="20" keywordseo="Ali-Hussein">Ali Hussein</keyword>, CEO, ErosNow throw some light on what the merger means and how it will help Eros International grow. They also tell us what's in it for the consumers.</li></ul> Eros International and STX Entertainment have recently merged together to create a ‘pre-eminent global media company which can develop, produce and distribute Bollywood and Hollywood premium content at scale and across many platforms of both the entities’. The combined entity will have the capability to take Eros's and STX's content libraries and pipeline of original content to a broad and growing global audience. The new entity has been named Eros STX Global Corporation. The organization has put together a management team led by <keyword id="190952" type="PERSON" weightage="20" keywordseo="Kishore-Lulla">Kishore Lulla</keyword> as Executive Co-Chairman, Robert Simonds as Co-Chairman &amp; Chief Executive Officer, Andrew Warren as Chief Financial Officer, <keyword id="2953806" type="PERSON" weightage="20" keywordseo="Rishika-Lulla-Singh">Rishika Lulla Singh</keyword> and Noah Fogelson as Co-Presidents, and <keyword id="8711638" type="PERSON" weightage="20" keywordseo="prem-parameswaran">Prem Parameswaran</keyword> as Head of Corporate Strategy. In a recent conversation with Pradeep Dwivedi, CEO-India, Eros International Media Ltd. and Ali Hussein, CEO, ErosNow, we tried to decode what this merger will entail, how it will help both the entities grow and how users stand to gain. Edited excerpts: Q) Tell us a bit about the merger of Eros International and STX Entertainment. How will it help you grow your organization? Pradeep Dwivedi: The merger will help to create a pre-eminent global media company which can develop, produce and distribute Bollywood and Hollywood premium content at scale and across many platforms of both the entities. As part of this transaction, $125 million of incremental equity led by TPG, Hony Capital and Liberty Global will help boost our liquidity and maintain a healthy balance sheet. The merged entity will have an increased economic scale of more than $600 million in pro forma revenue for calendar 2019 and over $300 million of aggregated future revenue from STX Entertainment films already released last year. We believe that the combination can yield run-rate revenue and cost synergies of up to $50 million that can be achieved by the calendar year 2022. The main areas for synergy opportunities are around content creation and distribution as well as reducing overhead and our borrowing cost. The deal comes at a time when the entire movie production sector shut in major global markets due to the COVID-19 pandemic, will see STX merging into the NYSE-listed Eros International and creating an enterprise with a $1 billion valuation. We strongly believe that the combined forces of Eros and STX will be beneficial for our shareholders. Q) As a result of the merger, how do Eros's consumers stand to gain? Pradeep Dwivedi: The combined company will have a robust pipeline of feature-length films and episodic content with powerful, well-established positions in the world's fastest-growing global markets. Today, audience is looking for all-inclusive content across languages, formats and genres. This combined business model will, therefore, have the unique capability to present Eros's and STX's robust film and episodic libraries and pipeline of original content to a broad and growing global audience. The OTT platform – Eros Now will benefit from quality assets with STX for Eros Now Prime, which was recently launched and will showcase English content, starting with content from <keyword id="686589" type="PERSON" weightage="20" keywordseo="NBCUniversal">NBCUniversal</keyword>. In addition, the merger will see developing international distribution in adjacent markets and creating potential global stories that could be best told on an OTT service. The content consumed through multi-year output deals and strategic alliances and the markets leading to Eros Now streaming platform. Q) Are mergers and partnerships like this the future of the OTT ecosystem? Ali Hussein: Eros Now has been on a strong growth trajectory over the last few years and now amassed 187 million registered users, and 26.2 million paid subscribers that come to us from 150 countries. A large part of the growth strategy for Eros Now is to launch sub-brands further like Eros Now Prime and others, and, further deep penetrate India. Also, developing our International presence to become a more glocal player in our adjacent markets. Organic growth and M&amp;A are all options we will consider based on the opportunity to be a relevant digital video brand to consumers in markets around the world. The newly created entity will leverage existing global partnerships with Apple, Amazon, Microsoft, NBCUniversal, Google and YouTube. Q) The combined company expected to generate approximately $50 million in run-rate operating synergies within 24 months of closing. Can you throw some light on this? Pradeep Dwivedi: There are significant synergy opportunities between Eros and STX which focus on content creation, distribution partnership as well as reducing overhead and our borrowing cost. Our emphasis would be on creating relevant content that has a global appeal and establish cross-over content partnerships with India and USA creative talent. This will thus help in substantially driving growth. While from a distribution point of view, the combined business will help in optimizing theatrical financing and create economic opportunities. Also, help in integrating Eros's theatrical release into STX's distribution agreement and help establish a direct theatrical distribution partnership, in addition, to bundle selling STX and Eros's programming to various network and streaming platform. The synergies also further help in enhancing and building their presence in the Chinese market, which is an upcoming entertainment market. The merger will also see co-production and co-financing Chinese as well as globally relevant content besides broadening Eros Now's proposition with western content and driving global subscriber growth. Q) What kind of global exposure will this merger help Eros International gain? Pradeep Dwivedi: There are approximately $50 million of highly actionable operating synergies across the global operations. These synergies can therefore monetize STX content on Eros’s OTT platform. This will be in addition to the recent announcement of Eros Now partnering with NBCUniversal and introducing a new format called Eros Now Prime. Eros Now Prime caters to premium English content programming majorly targeting the South Asian diaspora. Also, the OTT platform will benefit from STX quality assets, develop international distribution in adjacent markets and create potential global stories that could be best told on an OTT service. Furthermore, the merger will see Eros benefitting from STX global network, distribution agreements, partnerships, and STX's China relationship. Q) What kind of content offering can we expect from the new entity in the near future? Will this content be specific to each individual market? Ali Hussein: The merger creates the first truly independent media company that offers the best of Bollywood and Hollywood. STX's content slate caters to the massive and growing English content consumers in India. While Eros through its OTT platform will be offering original shows, short format content - Eros Now Quickie, music, Bollywood and regional language films that have a global appeal. The combined company expected to release close to 40 feature films in 2020 and more than 100 hours of original episodic content. Q) How will this step help fuel growth for Eros overall? What kind of growth expectations do you have for the current financial year? Ali Hussein: Synergies at the group level exist across efficiencies in content production, distribution expertise and penetrate offline audiences in US/India/China and ROW. Also, with the future of video technology and next-generation formats, new and exciting stories will be created that are more global in nature and bind the world with compelling cross border stories. The merger helps in leveraging the core premise of Indian entertainment for Eros Now and diversify into several sub-brands such as Eros Now Prime, Eros Now Quickie and other such formats by the end of FY 21. This will help Eros Now penetrate in India as well as global markets by offering glocal as well as Indian content respectively.

‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’

India’s <keyword id="4578" type="COMPANY" weightage="100" keywordseo="entertainment">entertainment</keyword> scene is changing drastically. Internet penetration has unboxed a new world of exclusive content that’s widely popular among the masses. 
 At such a critical crossroad when most industries are expected to go the <keyword id="6369871" type="UNKNOWN" weightage="100" keywordseo="Mobile-app">mobile app</keyword> way, Business Insider India chats up with Karan Bedi, COO of <keyword id="2480506" type="UNKNOWN" weightage="100" keywordseo="Eros-Now">Eros Now</keyword> to find out what the future of the entertainment might look like. 
 
1. A mere 7-8% of India’s population is online. Don’t you see that as a limiting factor to online movie streaming? 
 
While the numbers today are not that large, they are growing, and with telcos gearing up for 4G, it’s a massive potential market. In India, 7-8% is still a large number, and we expect it to be 50% in the next 2-3 years. 
 
2. Eros Now has announced online-only premieres for some recent films. Could this dilute the media attention theatrical premiers get? 
 
 Theatrical premiers are of paramount importance. The charm of the big screen is here to stay. With our online initiative of ‘TV se pehle’ (Before it comes on TV) we are streaming some of our key properties for online viewing. At Eros we believe digital is the future of the entertainment industry, and we’ve stepped ahead of satellite television to jump directly to Eros Now. 
 
3. Online original series are a rage today with players like AIB and TVF grabbing eyeballs. What’s the potential market for such free online shows? 
 
The limit is only the size of the population that has access to the internet. Like with TV, there is always space for everyone in the country to be involved in some form of online entertainment content. TVF and AIB have their focus on short-form funny stuff, and while we may have similar content, some of it has a completely different genre. 
 
4. How do you see entertainment consumed in the future? 
 
There is an unequivocal belief that the future of entertainment is on the internet. India is primarily a mobile-first market, and is getting to a point where it might be a mobile only market. Entertainment has moved light years ahead of TV. 
 
5. Many experts argue against that with the statistics of the digitized TV audience. Your comments on that. 
 
Being the largest studio in Bollywood, Eros has been historically known for top quality entertainment. Our sense of content is unparalleled and that’s a big driver of audiences to our platform. Our technical base also allows us to offer cool new platform specific features that our audiences would enjoy and can innovate with. 
 
6. Developing economies like India, Indonesia, Malaysia, Thailand and Singapore are the global hubs for piracy. Do you see these people willing to pay for movies or music? 
 
Piracy has been a concern for the entertainment industry for times immemorial. Now we have pirated DVDs, before that we had pirated cassettes. As platforms evolve, piracy would also evolve. However, if you give people easy access to content that promises them a great experience at a reasonable price, they would come on board. 
 
7. What could possibly be the dominant models for entertainment monetization? 
 
There are several monetization models - transactional, ad supported or subscription-based. Many others are evolving. It’s too early to decide what works best and what doesn’t. 
 
8. Any plans to go app only? 
 
There are no plans as of now. We are rolling out apps for Smart TVs and adding new functionalities to the app and website. 
 
Image credit: Indiatimes

The future of entertainment is online: Eros Now

New Delhi, July 8 (IANS) Samsung on Wednesday launched its 2020 Smart TV line-up with the new Crystal 4K UHD and Unbox Magic 3.0 series in India. Crystal 4K UHD TV range is priced at Rs 44,400 for the 43-inch version, Ra 60,900 for the 50-inch version, Rs 67,900 for the 55-inch version, Rs 1,32,900 for the 65-inch version, and Rs 2,37,900 for the 75-inch model, available across Samsung retail partner stores. The new Smart TV line up builds on the content consumption trend, offering consumers the option to choose from a wide range of OTT platforms for an uninterrupted experience. "We are confident the new line of Crystal 4K UHD TVs will further strengthen our market leadership in this segment," Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India said in a statement. Unbox Magic 3.0 range will be available at a starting price of Rs 20,900 and go up to Rs 41,900. It will be available in two screen sizes - 32-inch and 43-inch. Consumers can also avail 'My Samsung My EMI' offer, with EMIs starting at Rs 990 for the 32-inch Smart TVs, Rs 1,190 for the 43-inch Smart TVs and Rs 1,990 for the 49-inch and above Smart TVs models. In addition to this, a cash back of up to 10 per cent on HDFC Bank, ICICI Bank, Federal Bank, SBI Cards is also available on all models, said the company. The new range of Smart TVs will come with two-year warranty - one-year standard warranty and one-year extended warranty on the panel. The Crystal 4K UHD line-up offers first-time connectivity, built-in Bluetooth connectivity with Bixby and Alexa for accessing more convenience and a connected ecosystem. Consumers can search for content, change channels, adjust volume, control playback and more with their voice. The Crystal line-up features a Personal Computer Mode that allows one to transform the TV into a personal computer. It enables consumers to create documents or work from the cloud. It also comes with wireless screen mirroring without Internet connection for a big screen or extended screen experience. The 2020 Smart TV range provoide consumers the option to choose from a wide range of OTT platforms such as YouTube, Amazon Prime, Netflix, Disney+Hotstar, ZEE5, Eros Now, SonyLIV, Voot and so on. The new models come with Samsung's one remote that sports dedicated keys for popular OTT platforms like Netflix, Amazon Prime video and ZEE5. --IANS wh/na

Samsung Crystal UHD, Unbox Magic 3.0 Smart TV series now in India

After successful trials, <a href="http://www.businessinsider.in/The-Markets-have-just-opened-and-Bharti-Airtel-shares-are-among-the-top-gainers-Know-why/articleshow/48354672.cms">Airtel</a>, one of the prominent telecom service providers in the country has formally launched its high-speed <a href="http://www.businessinsider.in/Airtel-launches-4G-trial-in-four-cities/articleshow/48202927.cms">4G services in 296 towns across India</a>. 
 
While Mukesh Ambani-owned Reliance Jio Infocomm is still gearing up to launch affordable 4G plans for Indian customers, Airtel’s 4G will be available across a range of smart devices including mobile phones, dongles, 4G hotspots and Wi-Fi dongles. 
 
<a href="http://www.businessinsider.in/topic/Airtel">Airtel’</a>s rivals Idea Cellular, Vodafone India and Reliance Communications have also announced launch plans for their respective 4G services - either later this year or early next year. 
 
"With the help of the feedback received from the beta launches, we have now built India's first commercial 4G network that will make high speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focused brand," Gopal Vittal, MD &amp; CEO, Bharti Airtel (India &amp; South Asia) said, in a statement. 
 
"We also believe that an open platform is critical to developing an ecosystem that nurtures innovation and enabling our consumers to access a myriad sof possibilities on their mobile phones. Our 4G network is therefore built on an open partner ecosystem model that brings together the best in the industry and introduces the market to these never before experiences," Vittal added. 
 
<a href="http://www.businessinsider.in/Bharti-Airtel-allegedly-caught-spying-on-its-3G-users/articleshow/47611646.cms">Airtel also launched a new carrier agnostic mobile app</a> - 'Wynk Movies' - a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos. 
 
<a href="http://www.businessinsider.in/Digital-India-Week-Airtel-to-invest-1-6-billion-inIT-infrastructure/articleshow/47899078.cms">The telco is offering 4G services at 3G data prices with packs starting at Rs 25</a>. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on 'Wynk Music' and five free movies per month for six months on the Eros Now channel of 'Wynk Movies'. 
 
In addition, the telco has introduced a new range of 'Infinity Plans' starting Rs 999. These high-end plans offer unlimited voice calls on mobile (first time in India) along with data benefits and access to 'Wynk Movies' and 'Wynk Music', the company said in a press statement. 
 
The service provider is providing home delivery of SIMs and postpaid connections in four hours.

Airtel’s 4G plan now available in 296 Indian towns

<ul class="summary-list"><li>Evangeline Lilly said that she didn't recognize Harry Styles in his "Eternals" appearance.</li><li>She said in a new video interview that she didn't know what the pop star looked like.</li></ul><a href="https://www.insider.com/ant-man-and-the-wasp-quantumania-details-easter-eggs-missed-2023-2">"Ant-Man and the Wasp: Quantumania"</a> star Evangeline Lilly said that she didn't know who <a href="https://www.insider.com/harry-styles-eros-role-eternals-marvel-first-comment-2021-11">Harry Styles</a> was when she watched his Marvel debut in "Eternals."<a href="https://www.insider.com/eternals-end-credits-explained-2021-11">In the mid-credits scene for the 2021 Marvel movie</a>, Styles appears as a new character, <a href="https://www.insider.com/who-is-harry-styles-marvel-eternals-character-eros">Starfox</a>, promising to help the film's lead heroes Thena (Angelina Jolie), Druig (Barry Keoghan), and Makkari (<a href="https://www.insider.com/eternals-lauren-ridloff-didnt-know-harry-styles-end-credit-scene">Lauren Ridloff</a>) find their friends who have seemingly disappeared.<a href="https://www.insider.com/harry-styles-concert-fan-posters-marvel-eternals-reactions-2021-11">The reveal was a shock</a> at the time because Styles was already a world-famous pop star and had not appeared in <a href="https://www.insider.com/harry-styles-marvel-eternals-role-real-life-clues-hints-2021-10">many films before landing the role.</a>However, in a new video interview with IGV Presents to promote "Ant-Man 3," Lilly said she thought Styles was just a random actor and the scene was going to launch him into stardom."I have to say, at the end of 'Eternals,' when that guy walked into the ship in the end credits," Lilly, 43, said to <a href="https://www.insider.com/ant-man-and-the-wasp-quantumania-6-details-to-remember-2023-2">her costar Kathryn Newton, 26</a>, in the interview.Both Newton and the interviewer were shocked by Lilly's description of Styles as "that guy," forcing Lilly to explain how she didn't know who the star was."Well, for me, it was 'that guy,' and I was like, 'Who is that kid because he's gonna be really successful. He's got some serious mojo,'" Lilly recalled. "Swear to god. I was like, 'He's gonna be a big star.' That's what I thought to myself."When Newton asked again if Lilly knew who Styles was, the Wasp actor replied: "No idea. I'd never seen Harry Styles' face before."Newton then said: "This is why I love this woman."In 2021, "Eternals" director Chloe Zhao told <a href="https://www.cinemablend.com/superheroes/eternals-end-credit-scenes-explained-what-happens-and-what-they-mean-for-the-future" target="_blank" rel="nofollow noopener">CinemaBlend</a> that she had been <a href="https://www.insider.com/eternals-chloe-zhao-harry-styles-casting-eros-marvel-2021-11">keeping "tabs" on Styles since Christopher Nolan cast the musician in "Dunkirk,"</a> which eventually led to the "Watermelon Sugar" singer appearing in the Marvel movie."I pitched Pip the Troll and Eros to [Marvel Studios president Kevin Feige] a while back," Zhao said. "I love the idea of getting to know Thanos' brother. He's an Eternal, and the idea of him having gone through what the Eternals have gone through, doing their work for the Celestials, is very interesting. And how that might have affected Thanos to become who he is today, I love that idea."Zhao added that Eros reminded her of Styles, hence why she cast him in that role.<a href="https://www.insider.com/ant-man-and-the-wasp-quantumania-review-kang-fun-clunky-2023-2">"Ant-Man and the Wasp: Quantumania,"</a> starring Jonathan Majors, Paul Rudd, and Michelle Pfeiffer, is out now.

You Searched For "Eros Now" and got 12 results

Eros Now deletes its posts sexualising Navratri and apologises for offending internet users

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