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You Searched For "Effectiveness of Email Marketing" and got 20 results


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8 mins read

Inside the Goldman Sachs marketing push that has some execs perplexed

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…

Reed Alexander   


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5 mins read

Fed cuts rates again, but Trump's tariff plan sparks inflation fears and market uncertainty

The Federal Reserve cut interest rates by 25 basis points. But Trump's tariff proposals raise conce…

Dan DeFrancesco   


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18 mins read

Unprotected at the margins of the rental market

An affordable housing crisis has left millions living in motels, trailers, or doubled up. They are …

Cecilia Reyes   


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3 mins read

4 market experts share 10 places to invest your money after September's jobs data blew expectations out of the water

The US economy added an impressive 254,000 new jobs in September. Wall Street experts share what th…

Christine Ji   


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3 mins read

How Gen Zers can beat negative stereotypes in a tough job market

Khyati Sundaram, the CEO of Applied, shared why Gen Z may be facing bias from potential employers d…

Lindsay Dodgson   


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4 mins read

The effects of the fatal bridge collapse in Baltimore will be felt for months

The crash was a tragic accident. It's also what happens when 95,000 tons of modern cargo ship meets…

Matt Turner   


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2 mins read

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report

Results suggest that young customers in the age group of 18 to 24 years notice the subject line bef…

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3 mins read

IBM's marketing chief explains how the company is harnessing AI to boost productivity

Jonathan Adashek says IBM employees are using in-house AI technology to improve client interactions.

Lara O'Reilly   


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6 mins read

Read the email Wayfair's CEO sent to staff announcing that it's laying off 13% of its workforce

"I truly regret the impact this will have on you," CEO Niraj Shah told staff in an email.

Grace Dean   


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3 mins read

5 digital tools that save me thousands of dollars a year as a small-business owner

Jen Glantz says using programs like Rebump to schedule follow-up emails and FloDesk to send marketi…

Jen Glantz   


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4 mins read

How to use AI for content creation and digital marketing, according to creators

You can use AI for content creation and digital marketing. AI tools can help creators and influence…

Marta Biino   


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11 mins read

Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role

T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…

Julia Hood   


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2 mins read

Oil prices are at their lowest level since August. Here's everything moving crude markets.

Factors include the Israel-Hamas conflict, production cuts from Russia and Saudi Arabia, uncertaint…

Phil Rosen   


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3 mins read

5 ways to make sending cold emails more effective, including email templates to use

'Cold' calls and emails are far from dead - they make strong tools for pitching to potential custom…

Joseph Maddalone   


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3 mins read

3 cold-email strategies from small-business founders who used them to show off their work, land clients, and grow company profits

Cold emailing is a cost-effective way to find clients for your small business, but it can be time-i…

Erica Sweeney   


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2 mins read

Bitcoin donations are pouring into Ukraine. 3 experts broke down the effectiveness of crypto during humanitarian crises.

Crypto's existence outside of the corridors of traditional banking and its difficult-to-hack nature…

Phil Rosen   


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2 mins read

Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka

82% of Marketers believe Instagram has been the most effective influencer marketing channel in 2020…

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6 mins read

Most effective ways to market to GenZ in 2020

Experts discuss the new ways of appealing to GenZ

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4 mins read

The market response to Powell's testimony was anything but muted

Insider's Phil Rosen breaks down the first day of the Fed chief's two-day hearing and the market's …

Phil Rosen   


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4 mins read

Customer 2.0: Changing Buying Behaviors

The status quo has changed – marketing is all digital.