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<ul><li><keyword id="8080458" type="UNKNOWN" weightage="20" keywordseo="WhiteHat-Jr">WhiteHat Jr</keyword> is the latest venture of former Discovery Networks CEO, <keyword id="327937" type="PERSON" weightage="20" keywordseo="Karan-Bajaj">Karan Bajaj</keyword>.</li><li>This edtech startup helps children between the age of 6 and 14 build market-ready apps, games and animations online, by using the fundamentals of coding.</li><li>The idea is to train children from an early age and instill in them a spirit of creation. </li><li>Following the initial success of the venture, Bajaj is confident it will do well in global markets too and will soon come up with a plan to take WhiteHat Jr to other countries.</li></ul> Barely a year after launching <keyword id="6345492" type="UNKNOWN" weightage="20" keywordseo="edutech-startup">edutech startup</keyword> WhiteHat Jr, former Discovery Networks CEO and founder Karan Bajaj is firming up plans to take it international. Based in Mumbai, this edutech startup helps children between the ages of 6 and 14 build market-ready apps, games and animations online, using the fundamentals of coding. Within a year of its launch, Bajaj shares that WhiteHat Jr received a phenomenal reception from parents in India and is therefore hopeful that the global market will accept the product too. Since an edutech platform like this doesn’t really exist anywhere else currently, it is expected to do well even outside India. He adds that starting December, they will start pushing the startup internationally. The idea for starting WhiteHat Jr came to Bajaj when he was reading about the Industrial Revolution and how Mathematics hadn’t been a part of school curriculum till then. “After the Industrial Revolution, every school had to create a new curriculum but it took them 10 years to implement that. I realized something similar is happening now. Today, consumer tech is at the center of every household but the school curriculums are extremely basic. Nobody is teaching children coding from an early age,” explains Bajaj. Why parents are invested in the idea As a part of WhiteHat Jr’s curriculum, a six and a half year old Venkat Raman Patnaik developed a reward management system app that keeps a record of a ‘to-do’ list for school children, along with reward points that they earn for it. Similarly, 7-year-old Hirranyaa Rajani created a sign language app for the hearing impaired that benefits those with hearing impairment and those who want to learn sign language. Bajaj says that parents are welcoming WhiteHat Jr wholeheartedly because they are seeing the world changing in front of their eyes. With more and more automation disrupting the industry, a lot of jobs are getting redundant. “With automation, conventional occupations are getting disrupted. And more and more parents are aware of that,” says Bajaj. The startup has been witnessing 100% month-on-month growth since its launch in November 2018. “Between November and March, we were forming the product in beta and launched in April. After that, we doubled every month. We also raised our Series A funding very quickly in June, so the response we’ve been getting indicates that parents are quite aware of everything,” he adds. While their current curriculum caters to children between the ages of 6-14, Bajaj says they will soon launch a curriculum for 9-12 grades too. How WhiteHat Jr works The model of WhiteHat Jr is simple. It is a web-based system, much like a virtual classroom, and the teacher to student ratio is 1:1. The kids have to book a session online which then connects them to the teachers. There is also a coding platform where the participants can practice coding. Each session is around 45 minutes to an hour long. The sessions encourage children to develop apps, games and animation. “We are sending the top 1% of these kids to the US for a week-long mentorship with Silicon Valley entrepreneurs. We also have an in-house team that helps them think on how to take a product and make it more market-ready,” says Bajaj. Currently, around 3,000 students and 350 teachers are on-board. It is also heartening to see children from non-metro cities are coming on board too. The metro to non-metro ratio is about 55:45. The future of WhiteHat Jr In November, when Bajaj started the company, he raised a seed funding of $1.3 million. He has just raised a Series A of $10 million. “Right now we are running a positive cash flow business, so there’s no immediate need for more funding right now,” explains Bajaj. The entity’s marketing and growth strategy would be linked to acquiring more users. “Right now we’ve only been doing B2C digital marketing but next we want to enter school channels and build more alliances. Till now, we’ve only done performance marketing but the outpouring of demand has been significant,” he adds. Bajaj further adds that they might consider an ad campaign after their next round of funding and has a plan to go global. “Taking the organization global is an important part of the plan because nobody has ever heard of a six-year-old creating apps and products that are disruptive and market-ready. So I think it has a great potential globally too where parents have already seen consumer tech to be the centre of their households. The idea that their kids can be a part of a technologically-driven future or create that future is a resonant idea globally. Starting December, we're going to push for international markets, but those plans are still being defined,” Bajaj says.

Former Discovery CEO Karan Bajaj’s edutech startup WhiteHat Jr to go global soon

<ul><li><keyword id="7808714" type="UNKNOWN" weightage="20" keywordseo="edutech-platform">Edutech platform</keyword> <keyword id="2008319" type="PERSON" weightage="20" keywordseo="Upgrad">upGrad</keyword> recently announced its deal with Star India to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the tournament.</li><li>We talk to <keyword id="237838" type="PERSON" weightage="20" keywordseo="Arjun-Mohan">Arjun Mohan</keyword>, CEO-India, upGrad who spoke to us about the brand’s marketing plans around IPL and how they want to make the most of their association with Star India and Disney+ Hotstar.</li></ul> The <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) is finally underway. While a lot of the fanfare associated with the league is missing this time, the game is finally on and is at last spreading some cheer among viewers and marketers alike. A lot rests on this IPL considering so much marketing activity had been kept on hold so far. Brands are therefore coming up with innovative ways of launching their communications. A lot of new-age brands have invested a lot in this season of IPL with an aim of building awareness and creating a place for them in their consumer’s lives. While the league has just started, we expect things to get further heated up from an advertising perspective as we go deeper into the league. Recently, online higher education company upGrad announced that it has got into a high-value deal with Star India, to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the tournament. Since upGrad isn’t the only online education platform that will be advertising during IPL, we thought of asking the brand how they will ensure there is enough differentiation in their campaign. Arjun Mohan, CEO-India, upGrad spoke to us about the brand’s marketing plans and how they want to make the most of their association with Star India and Disney+ Hotstar. Excerpts: Q) upGrad has inked an advertising deal with Star and Hotstar to advertise during IPL 2020. Tell us what exactly this partnership entails and how you as a brand, stand to benefit from this partnership? IPL is one of the most enjoyed cricket tournament across the globe and enjoys viewership from all members of the family. In a move to accelerate the adoption of technology and online higher education, we will be running our recent ad campaign <a href="https://secure-web.cisco.com/1a32faooq9E71aH7MD-jcHrmDRQYoGbevy5SbvbKA5Z_1xVpE7aArEzvajnr5_Lk1Sj_IZsK1ZOGvLLwGHGBiHlyiSBvyU90pa61-I9JM6D9Pos8U9pzDdHSqNRWcX586QZ1bCglWTvADlpxobpr_IHxrUPwUKUC-jKHGrKU3LNRb2iv8_5U5FvEthuGsd_oI4ziRj0Wznvt457kka0JN99S4LXAgBkcQT-AFo1Ihcw6OEDQwQKDzwGbiQRG0DdEd9mqV8bwgl33nMjp6e8DoeCYYqcMrU2gvov2RN74Jrb8Jgdv5zrETTbNnsy0SZG_A_GkhQBiX0FFWPztzm5kRHFPG_GoQqSpw1nq3FpLGUR0/https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DqB9XzgeRRZw" target="_blank">‘Sirf Naam ki Nahin, Kaam ki Degree’</a> across Star India’s TV and the OTT platform Hotstar throughout the IPL 2020 tournament. The campaign focuses on the importance of education and your qualification being the only correct wayto grow in your career. Q) From a synergy perspective, why did you think a sporting league was a good platform for you to partner with? What do you expect out of this partnership? COVID-19 has revolutionised the online and digital space and has pushed people to move online for their daily requirements. Owing to the critical times we operate in, professionals and individuals are constantly looking for programs and courses to upskill themselves and have an edge over others. There are many players in the edtech space who present a plethora of online options for the learners to choose from. upGrad which is India's largest online higher education company provides quality and industry-ready online programs with renowned universities for seasoned professionals and multiple job-linked programs for first-time jobseekers. We also help our learners with steadfast mentorship and career guidance to help them achieve the desired outcome. Therefore, our association with Star India for IPL 2020 will enable us with the right platform to prepare 550 million viewers for a future-ready career. Moreover, this is our first major sports association and we will also be providing ‘Free Career Guidance’ to help viewers overcome the COVID-19 impact. Q) You have already launched ad film, ‘Sirf Naam Ki Nahin, Kaam Ki Degree’. For the rest of the tournament, can we expect more films, and how do you further plan to engage with audiences? The newly launched campaign ‘Sirf naam ki nahin, kaam ki degree’ will be running across TV and digital platform throughout the tournament. This ad-campaign is a clarion call to the 100 million Indian workforce to grow with cutting edge specializations in the fields of data and management from renowned universities across India and abroad and work towards polishing the existing skill sets and help them grow in their professional career. This campaign speaks about our promise to provide learners with outcome-based specialisations to achieve maximum ROI on education along with employability support. The clutter breaking ad campaign has already garnered over 5.5 million views and we will further engage with the viewers by providing ‘Free Career Guidance’ during the T20 tournament. We will also be engaging with our learners and IPL audience through our social media channels which has over 105K followers across Instagram, Twitter, and Facebook. Q) How will you extend this partnership to mediums other than TV and Digital? Our current partnership with Star India is only for the Dream 11 IPL 2020 season to promote our ‘Sirf Naam ki Nahin, Kaam ki Degree’ campaign across TV and Hotstar. Q) What does your larger IPL marketing plan look like? Our key objective for the Dream 11 IPL 2020 is to reach out to Bharat and the ~550Mn viewers who will be enjoying the IPL season from the comfort of their homes. Given the glitz and glamour of the T20 League and excitement for a live cricket tournament after months, we feel it is also the most opportune occasion to reach out to individuals reminding them about the urgency to upskill and prepare themselves for the for<a name="_GoBack"></a>thcoming competitive world. Every IPL viewer will know about upGrad and the importance of upskilling and Lifelong Learning by the end of the tournament. Q) What is your vision for upGrad? What kind of growth have you witnessed during these last few months and how has the lockdown fuelled your growth as a platform? The pandemic proved to be counter-cyclical for edtech. We, at upGrad have witnessed significant uptake in terms of traffic on our platform and revenue (we are considering Q4—Jan, Feb, and March—the pre-COVID-19 quarter andQ1—April, May, and June—the post-COVID-19 quarter for the below data). While all verticals have grown in Q4 vs Q1, the MBA vertical has grown by 63% in terms of revenue and 82% in terms of learner base, making it the biggest winner. The MBA vertical includes the global MBA programs we launched earlier this year in partnership with the renowned Liverpool Business School (LBS) and the Deakin Business School. The Data Science vertical, which has always been on a growth trajectory for us, continues to grow with the Master of Science in Data Science, having grown by more than 60% in terms of both revenue and learner base, making it our bestselling data science program in this quarter. This program, with India’s renowned IIIT-B and the UK-based Liverpool John Moores University (LJMU), offers a globally recognised, fully online master’s degree. Closer home, our PG Certification in Digital Marketing and Communication with MICA has grown by 70% in terms of both revenue and learner base. Perhaps the program has grown to be the leader with around 40% of the market share. In terms of interested candidates, sheer organic interest for our programs went up by around 120%. Women seem to have taken up slightly more of an interest in upskilling, having grown by around 32% quarter on quarter, as compared to men who have grown by roughly 28%. Both youth and older individuals have been considering upskilling. Our website saw a 42% increase for the 45–54 age group in the AMJ quarter, which is the highest amongst all other age groups, followed by the 18–24 age group, which grew by 40%.

IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad

New Delhi, May 6 () The National Institute of Industrial Engineering (NITIE), a prominent B-schools has tied up with edu-tech company mUni Campus for conducting their exams online with live proctoring for students amid the coronavirus-forced lockdown.According to Manoj Kumar Tiwari, Director, NITIE, students were provided an opportunity to practice online demo test for over two days to get comfortable with this new way of giving exams online. "The examination was conducted in a quite innovative way. Students were able to appear for the exam comprising of a mix of MCQs, short and long descriptive questions," he said. The students had a choice to write their answers in the text box provided for and write on paper and upload the scanned sheets before submitting their work for grading, he said."We have developed a very innovative way of conducting the examination at large. It is secure and highly scalable with live proctoring. We are providing mUniPariksha online examination solutions following the guidelines of the UGC," Bhupesh Daheria, Founder, mUni Campus said.Universities and schools across the country have been closed and exams postponed since March 16 when the Centre announced a countrywide classroom shutdown as one of the measures to contain the COVID-19 outbreak.Later, a nationwide lockdown was announced on March 24, which has now been extended till May 17. GJS GJS TDSTDS

NITIE ties up with edu-tech firm to conduct exams online amid lockdown

<ul><li>In an interview with Business Insider, <keyword id="704178" type="PERSON" weightage="20" keywordseo="Vineet-Kaul">Vineet Kaul</keyword>, VP, <keyword id="7846920" type="UNKNOWN" weightage="20" keywordseo="paytm-education">Paytm Education</keyword>, talks about all the segments in <keyword id="6355445" type="UNKNOWN" weightage="20" keywordseo="education">education</keyword> that they are focusing on. </li><li>The platform which started off enabling fee payments online saw a billion dollars worth of transactions last year.</li><li>They have already cracked more than 10,000 partnerships. </li></ul><keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword> Education – a part of the Paytm family – has already found a strong footing in the ₹1,000 billion education sector. The platform which started off by enabling fee payments online saw a billion dollars worth of transactions. They are now growing from being just a payment enabler platform to offer an umbrella of services. They already have more than 10,000 partnerships in their kitty and are building products across commerce, payments, financial services and marketplace. “Deep dive is a very normal and natural process for us, the way we did with payments (even though it’s a stack), travel and more. Education is a massive opportunity for us,” Vineet Kaul, VP, Paytm Education told Business Insider on the sidelines of the India Education Entrepreneurship Day organised by TiE Delhi. Kaul broke down the several sectors within education that Paytm is entering. Fee transactions – already a billion dollar platform The payments segment was the obvious first choice for Paytm Education by offering its fee payment business and also point-of-sale devices on campuses. Online application – From nursery to government exams Through commerce, Paytm Education is hoping to turn applications online. Kaul gives the example of forms for nursery education in India, for which parents have to stand in long queues. “Now they can do everything online. We are contacting as many schools as possible, parents can also see schools nearby and apply for a number of schools through a single form,” said Kaul. This is also applicable for engineering and government exams. “A lot of the applicants don’t have access to a computer. We are trying to ease out the processes and are also working with the government,” said Kaul. Fee protection – a first in the country Through financial services, Paytm Education is offering co-branded smart debit card for students which also gives them an early taste of financial literacy. “We have also come up with insurance for students. Fee protection for students and that’s a first in the country. Due to unforeseen circumstances, if something happens to the source of income of the parent or guardian, education wouldn’t come to a grinding halt,” said Kaul. In addition, Paytm also wants to enter the crowded coaching business. They are working on a marketplace model where they are democratising the process of choosing a coaching institute.

Paytm Education saw transactions worth a billion dollars last year and now wants more

<ul><li>The education and skilling ecosystem will accelerate job creation and put India on the fast-track to greater economic growth. </li><li>TiE Delhi-NCR is hosting the 6th Annual <keyword id="8020615" type="UNKNOWN" weightage="20" keywordseo="India-Education-Entrepreneurship-Day">India Education Entrepreneurship Day</keyword> (IEED) on 30th August, 2019.</li><li>The event will see entrepreneurs, mentors and influencers all under one roof.</li></ul>The Indian education and skilling ecosystem has a huge role to play in accelerating India’s aim to be a $5 trillion economy by 2025. This will further accelerate job creation and put India on the fast-track to greater economic growth. In light of the same, TiE Delhi-NCR is hosting the 6th Annual <keyword id="1020702" type="PERSON" weightage="20" keywordseo="India-education">India Education</keyword> Entrepreneurship Day (IEED) on 30th August, 2019. IEED is a leadership conference that looks at setting conversations around Vision 2025 for the industry. With an audience of 300+, #IEED brings together the brightest minds of the country with ideas focused on a wide range of subjects. It aims at initiating conversations that matter to the education and skilling sector, and have the power to foster learning and inspiration. From busting myths on the jobs ecosystem to evaluating the role of tech platforms in transforming the jobs ecosystem, the event will see participation from key industry leaders. The event will also give a platform to <keyword id="1974983" type="ORGANIZATION" weightage="20" keywordseo="Edutech">edutech</keyword> <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> to network and build more business opportunities. “The education sector has the potential to steer a country into a prosperous, tech-enabled future. Recognizing its importance, multiple new-age educational startups are cropping up across the country. Yet, there is a lack of cohesion in terms of quality and clear business models to sustain in the ever-changing environment. IEED will present these startups with a platform where they can exchange new ideas and gain a wider perspective about the flourishing education sector. We believe that creating an enabling environment for startups in the education sector through this platform will go a long way in preparing them amply for the future,” said Geetika Dayal, Executive Director – TiE Delhi-NCR. The event will see entrepreneurs, mentors and influencers like Vineet Kaul (VP, Paytm Education), Sandeep Sinha (Co-Founder and Managing Partner, Lumis Partners), Akshay Chaturvedi (Founder, Leverage Edu), Ayush Jaiswal (Co-Founder, Pesto), Charu Noheria (Co-Founder, 3RDFlix), Jairaj Bhattacharya (Founder, ConveGenius) and Kinner Sacchdev (Co-Founder, Knorish), among others.

Education has a big role to play in India’s $5 trillion economy dream

<ul><li><keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword> aims to garner a GMV of ₹20,000 crore in FY 2020 from its <keyword id="6355445" type="UNKNOWN" weightage="20" keywordseo="education">education</keyword> vertical. </li><li>It will offer services across payments, commerce, financial and academia to students, parents and government job aspirants.</li><li>It has already partnered with the Railway Recruitment Board, Indian Navy, IITs, IIMs, NITs and more.</li></ul>Vijay Shekhar Sharma, the Founder of Paytm truly wants it all. The leading digital payments unicorn has now set its sights on the education sector. It will offer services across payments, commerce, financial and academia to students, parents and government job aspirants. Paytm wants a piece of the ₹100,000 crore education sector pie. And believes that it can gain Gross Merchandise Volume of ₹20,000 crore in 2019-20, from education alone. The digital payments company is not just offering services for payments but many more to help students. “Right from providing details on 25,000 colleges, schools, courses and exams, our bouquet of services will include – payments (in-app and in educational centres), commerce (coaching, scholarships, test preparation, admission forms etc.) and financial services (student insurance, educational loans, easy EMI, and banking),” said Vineet Kaul, Senior Vice President - Paytm. To enable this, the company has partnered with Railway Recruitment Board, Maharashtra Public Service Commission, National Testing Agency, Indian Navy, Amity, VIT, Manipal, AKTU, Army Public Schools, Delhi Public Schools, Delhi University, IITs, IIMs, NITs, Aligarh Muslim University, AIMA, ICAI, Narayana Group, Career Launcher, Made Easy, Career360 and several others. Paytm already offers options to schools and colleges to accept fees via Paytm app. It is now hoping to bring onboard 350 million more users from 20,000 private schools, 1,000 higher educational institutes and 1,000 coaching institutes. The Indian education sector is expected to reach a size of $5.7 billion by 2020. The sector is also brimming with startups like the unicorn Byju’s, Unacademy and more. They have been raking in users, business in addition to attracting investors.

Paytm education will help students and government job aspirants with education loans and coaching

<ul><li><keyword id="6630114" type="UNKNOWN" weightage="20" keywordseo="unacademy">Unacademy</keyword> has raised $50 million in a series D round of funding. </li><li>The startup has investors like Steadview Capital, Sequoia India, Nexus Venture Partners and Blume Ventures.</li><li>The Indian <keyword id="6379645" type="UNKNOWN" weightage="20" keywordseo="Online-Education">online education</keyword> space has players like Byju’s which has also reported profitability.</li></ul>Indian online education startup Unacademy has raised $50 million in a series D round of funding from investors like Steadview Capital, Sequoia India, Nexus Venture Partners and Blume Ventures. The investment, which will go towards bringing on board more educators and better the product, also saw the founders Gaurav Munjal and Roman Saini participate in the round. “In the last few months, we have taken bigger strides toward achieving this mission. We have more than 400 top educators from across the country taking live classes every day on Unacademy Plus. This is available to every student, irrespective of their location,” said Munjal. Unacademy plus is the startup’s subscription plan which has more than 50,000 learners. The startup, which was founded in 2015, has over 13 million learners. “We are seeing unprecedented growth and engagement from learners in smaller towns and cities, and are also very humbled to see that top-quality educators are choosing Unacademy as their primary platform to reach out to students,” said Munjal. This also shows the growth trajectory of Indian online education space. Online education industry in India is expected to hit 9.6 million by 2021 user base, which was 1.6 million in 2016, as per a KPMG report. In fact, a survey by education startup GradeUp also shows that students are counting on online teaching for competitive exams — JEE, NEET, GATE, SSC and banking exams. Meanwhile, the big player in Indian <keyword id="1974983" type="ORGANIZATION" weightage="20" keywordseo="Edutech">edutech</keyword> space remains Byju’s – which had recently reported profitability with an increase in the number of paid users. Its revenue has tripled to reach ₹14.3 billion in the financial year ending March 2019, though it has not shared the net profit numbers. This volume of numbers has also brought in the renewed interest of investors, who are betting on the Indian education technology space. Interestingly, Sequoia is a common investor between Byju’s and Unacademy. See Also: <a href="https://www.businessinsider.in/indian-students-prefer-online-coaching-for-jee-neet-gate-ssc-and-banking-exams/articleshow/69956565.cms">Indian students prefer online coaching to offline classes</a> <a href="https://www.businessinsider.in/mukesh-ambani-reliance-jio-and-byju-feature-in-meeker-report/articleshow/69770325.cms">Mukesh Ambani’s Jio and a startup Byju's are in global spotlight as India’s internet users exceed that of US</a>

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Former Discovery CEO Karan Bajaj’s edutech startup WhiteHat Jr to go global soon

Samarpita Banerjee

IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad

Samarpita Banerjee

NITIE ties up with edu-tech firm to conduct exams online amid lockdown

PTI

Paytm Education saw transactions worth a billion dollars last year and now wants more

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Education has a big role to play in India’s $5 trillion economy dream

BI India Bureau

Paytm education will help students and government job aspirants with education loans and coaching

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Unacademy raises $50 million as Byju’s success draws top dollars into online education in India

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