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Launched in 2009, India’s first school <keyword id="6356028" type="COMPANY" weightage="100" keywordseo="Sports">sports</keyword> and PE Company <keyword id="189534" type="COMPANY" weightage="100" keywordseo="EduSports">EduSports</keyword> is going strong. The company recently raised R.s 65 Crores from <keyword id="234522" type="COMPANY" weightage="100" keywordseo="Gaja-Capital">Gaja Capital</keyword>. This startup looks to bring about a change in the way sports or <a href="http://www.businessinsider.in/searchresult.cms?query=physical+education">physical education</a> is perceived – that it is not meant only for competitive children playing for trophies but to be inclusive, and improve the child’s general fitness levels. 
 
BI India chats up with <a href="http://www.businessinsider.in/searchresult.cms?query=IIM+Bangalore">IIM Bangalore</a> alumnus and co-founder-CEO of EduSports Saumil Majmudar to find out more about the company and the fitness levels of today’s young minds. 
 
Why should a school outsource their Physical education curriculum? 
The question for any business is what their core is and what isn’t. In schools, <a href="http://www.businessinsider.in/searchresult.cms?query=sports">sports</a> is not seen as the core. For many years they got away with not doing much. Now parents are demanding a lot more form the school’s <a href="http://www.businessinsider.in/searchresult.cms?query=sports">sports</a> programme as fees go up. They are now perceived as customers and not grateful recipients of the school’s service. 
 
Also, parents no matter how privileged they might be do not have access to quality on-going regular physical activity for their children. Urban planning has also let down the Indian kid. As a parent you really don’t have the options except the schools. We designed a program that embraces the constraints of limited time and space in the schooling system and still deliver a positive experience. 
 
What are the things you can take care of for a school? 
We can handle the <a href="http://www.businessinsider.in/searchresult.cms?query=physical+education">physical education</a> program from Nursery to the 10th standard. That includes the curriculum, assessment, inter-class tournaments, leagues, parent sessions, participating in tournaments and school team building. 
 
How much do you charge for these services? 
Roughly it comes to Rs. 150-200 per student per month. Of course, there are over 500 children, so it’s a broad ballpark. 
 
The typical business mentality has been you outsource for cost-cutting. Do you face that question? 
In the contrary we’ve often found that schools have invested 3 to 4 times in <a href="http://www.businessinsider.in/searchresult.cms?query=physical+education">physical education</a> after employing us. Ours is not a cost saving proposition. It’s a value proposition. 
 
As newer schools crop up, where are the current physical education teachers falling short? 
To be fair to them, trustees have been telling coaches to just make the school team win. That way you’ll take the 20 talented ones and focus on them. There has been a structural lack of focus on being an inclusive program. Sports in schools have always been a performance-oriented program. That’s like saying the Maths program is only for people who can get into an <a href="http://www.businessinsider.in/searchresult.cms?query=IIT">IIT</a>! *laughs* 
 
Also, the tools required to run an inclusive age appropriate program is not what is being taught in BE colleges today. The colleges teach coaches how to organize teams and campaigns. 
 
Do you see the mentality of schools and parents changing? 
Most parents in their 30s and 40s have realized that marks account for only a part of your overall success. A larger part is based on your ability to work as a team, goal-setting and so on. 
 
The more fundamental issue is the <a href="http://www.businessinsider.in/searchresult.cms?query=physical+fitness">physical fitness</a> of a child. In most cases, the school sports program is the only assured sporting activity a child might have. Not everyone learns Chemistry to become a Chemist, right? *laughs* A well rounded education should cover several touch points, and sports is also a part of that. 
 
You’ve worked with over 400 schools across 100+cities in India. Is space a constraint in the newer schools? 
Some of the higher end schools have space. Most of the lower end ones have lesser space. Schools worldwide are facing the problem. Sports is often reserved to the common areas, and those are being taken away. 
 
Since we can’t approach schools or <a href="http://www.businessinsider.in/searchresult.cms?query=urban+planners">urban planners</a> to offer more space, we can only get more children to play. The question we ask is whatever we can provide meaningful activity to children in the limited space we have access to. 
 
What are the health risks children face due to lack of exercise? 
Broadly we’ve seen lack of flexibility and strength in one of two kids. 30% plus don’t have the right BMI. Almost a similar percentage is obese. The problem is apparent. It’s time we shift the conversation to the solution. 
 
What is the possible market size for a service like this? 
We’re currently working with around 400 schools. There are around 25,000 schools in this price bracket, and the segment is growing at 5-7% p.a. Roughly thousand odd schools are being added every year. An average investment of Rs. 10-12 lakhs per year from each school means that it’s a hundred crores market every year and cumulating. 
 
The government has a million schools. If 10,000 government schools outsource at 10 lakhs a year, its a thousand Crores market. 
 
Image credit: Indiatimes

A startup to help India’s
young minds

Managing a company and leading a team in a soccer match are synonymous and the common points of contact between both are strategizing and teamwork. And for the students pursuing business courses, it’s not easy to develop teamwork. For most of the students, who make it to the premium business schools in the country, they hardly get time from their packed daily schedules to play games and get engaged in activities. As a result, many professionals suffer several mental stress that later affect their personal life. 
 
To ensure the professionals get enough time to distress themselves, many business schools have come up with various schemes. But the unique way to distress the students and ready them for future leadership,<a href="http://www.businessinsider.in/Foreign-students-are-preferring-Indian-universities-overEurope-and-the-US-now/articleshow/55876574.cms"> Universal Business School </a>in <keyword id="13126" type="COMPANY" weightage="20" keywordseo="Maharashtra">Maharashtra</keyword> has started <a href="http://www.businessinsider.in/Foreign-students-are-preferring-Indian-universities-overEurope-and-the-US-now/articleshow/55876574.cms">MILES </a>programme in the campus. 
 “Young managers in most organizations today have a twelve hour workday, not including commuting time. This means that managers should be fit and have high energy levels. Sadly, 98% of the B-Schools in Mumbai do not have any play grounds to allow students to engage in sports,” said Tarun Anand, Founder of <keyword id="1064856" type="UNKNOWN" weightage="20" keywordseo="Universal-Business-School">Universal Business School</keyword>. 
 This can lead to health breakdowns, when <keyword id="8765" type="PERSON" weightage="20" keywordseo="young">young</keyword> managers have to endure a twelve hour work day, in their corporate life. Partnering with Edusports, this programme integrates sports into the curriculum. The <a href="http://www.businessinsider.in/Foreign-students-are-preferring-Indian-universities-overEurope-and-the-US-now/articleshow/55876574.cms">students engage compulsorily </a>3 times a week in sports ranging from <keyword id="64" type="SPORT" weightage="20" keywordseo="Football">Football</keyword>, Cricket, Basketball, Volleyball, <keyword id="30450" type="ENTERTAINMENT" weightage="20" keywordseo="Touch">Touch</keyword> Rugby, <keyword id="30621" type="COMPANY" weightage="20" keywordseo="Badminton">Badminton</keyword> and Team games and have monthly tournaments. 
 
 
Universal <keyword id="107736" type="ORGANIZATION" weightage="20" keywordseo="Business-school">Business School</keyword> campus 
 
 
They improve their health and fitness levels, develop essential team building and leadership skills, have fun whilst relieving stress and we measure their Endurance, Speed, Flexibility, Strength and Adaptability and give a report to the corporates, which give them a tremendous edge towards landing high paying opportunities. 
 
Universal Business School has been <a href="http://www.businessinsider.in/Foreign-students-are-preferring-Indian-universities-overEurope-and-the-US-now/articleshow/55876574.cms">set up by CEO</a>s, who have headed multi-billion dollar multinational companies in over 100 countries. 
Statistics suggest that the number of international students coming to India has gone up many folds.

Here’s
how compulsory sports in MBA curriculum is building perfect leaders

One of the biggest <keyword id="3549180" type="UNKNOWN" weightage="100" keywordseo="B-Plan">B-plan</keyword> competition ‘Bzzwings’ is underway at <keyword id="60501" type="COMPANY" weightage="100" keywordseo="IIM-Bangalore">IIM Bangalore</keyword> where 10 <keyword id="6362513" type="ORGANIZATION" weightage="100" keywordseo="Startups">startups</keyword> shortlisted out of hundreds from across the country are presenting their ideas to an esteemed panel comprising big investors and <keyword id="226294" type="ORGANIZATION" weightage="100" keywordseo="NSRCEL">NSRCEL</keyword> – the incubation cell at IIM Bangalore. 
 This competition by <keyword id="3369171" type="UNKNOWN" weightage="100" keywordseo="Colors-Infinity">Colors infinity</keyword> is being presented in association with<a href="http://www.businessinsider.in/IIM-Bangalore-unveils-Eximius-with-some-of-the-biggest-names-from-the-startup-industry/articleshow/53571472.cms"> Eximius</a> and Vista. The jury members are Radha Kizhnattam - VC from Unitus Seed Fund, Denny Kurien - Founder and CEO, Keiretsu Forum, Saumil Majmudar - Founder and CEO Edusports and Veena Avdanam - Mentor, NSRCEL. 
 
Each team in 'Bzzwings' has 10 minutes of presentation time followed by 5 minutes of Q&amp;A. The presentations are required to have no more than 10 slides which should cover these areas - Summary of the idea, Customer perspectives: Need-gap/Customer-pain areas, Market size, Value proposition / USP, Product / Service details, Revenue model and pricing, Sales and distribution model, Key competition and Financial Recommendations. Interestingly, none of these participants have received any venture capital financing for their business plan yet. 
 
Out of the 10 teams shortlisted in Round 1 last month, 6 will qualify today in Round 2. They will receive mentoring sessions for a month and finally 2 top teams identified by an independent jury will make their way to Round 3. These two teams will get an opportunity for incubation at NSRCEL along with equity funding of up to Rs 40 lakh. 
 
Colors Infinity, which is also a partner for Bzzwings and a SharkTank workshop, will be giving out Rs 2.2 lakh prize money to the top teams. The final results will be announced later in September this year. 
 
Business Insider is covering the event from ground zero. Watch out this space to know who will be the top 6 teams today!

Bzzwings – The Biggest B-Plan Competition this year is
underway at IIM-B, and the Top 2 Startups will get Funding upto Rs 40 lakh

Young entrepreneurs having a keen interest in <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">sports</keyword> are exploring new avenues for investing in the lucrative <a href="http://www.businessinsider.in/searchresult.cms?query=sports">sports sector</a>. Don’t believe us? Well, then you didn’t hear about the success several sports startups have witnessed in the recent times. 
 <keyword id="3067375" type="UNKNOWN" weightage="20" keywordseo="The-Football-Mind">The Football Mind</keyword>, a football networking website that got operational just three months ago, has gathered more than 5,000 users, around 500 clubs, 200 academies and 50 football associations on its platform by now. What new they have done? They have brought together football clubs, academics, players, coaches, associations and admirers of the game. Quiet interesting right? 
 
Pragnesh Krishnamurthy, an IIT graduate and chief executive and co-founder of The Football Mind says, "Popularity is directly proportional to sponsorship and that helps any sports club or association grow." 
 
Krishnamurthy further said that the sports offers an opportunity of around $200 million (about Rs 1,320 crore) in the country as India has more than 25,000 professional clubs, three lakh players and over 8.5 crore fans. 
 Devinder Singh Bhusari, another sports aficionado who quit his job with <keyword id="6356834" type="CITY" weightage="20" keywordseo="Indian-Oil-Corporation">Indian Oil Corporation</keyword>, and launched tennis firm Shaishya Edu &amp; Sports three years ago predicts a shining future of sports startups in India. 
 
He says, “More people are taking to sports not only as future profession for young students but also as exercise for busy working professionals and even housewives.” We can’t ignore his words, as these are coming from the man who has been associated with sports all his life. He is a former Asian champion in the under-14 category and a rank holder from the Association of Tennis Professionals, Gujarat. 
 
As reported by The Economic Times, the company, which had a turnover of Rs 95 lakh last year has around 225-275 players round the year. Of the players, 50 are business and working professionals, 10-15 are home-makers and the remaining are students. And the firm has already organised two Asian ranking tournaments and about 10 national level tournaments of various levels. 
 Tennis is another sport that has caught the attention of the middle and higher classes, says a <keyword id="50041" type="CITY" weightage="20" keywordseo="KPMG">KPMG</keyword> report. The study credits this trend to much higher disposable incomes and share of spending on educational and recreational activities, which is set to increase from 5% at present to 9% in 2025. 
 
Tuhin Mishra, managing director of Baseline, a startup which deals in sports marketing and licensing, said the overall sports industry in India has grown 10% from Rs 4,372.5 crore in 2013 to Rs 4,806.9 crore in 2015. "The global sports industry is growing faster than overall GDP and long-term prospects remain strong," he said. 
 
Mishra also believes that the industry has grown mainly due to the emergence of new sports leagues like the Indian Super League, Pro Kabaddi League and World Kabaddi League. 
 
Saumil Majmudar, managing director and co-founder of EduSports says, "We have grown from 10 schools in 2010 to 400 schools in five years." 
 A SeedFund-funded startup, EduSports’s growth led it to being featured in the 14th edition of marketing guru <keyword id="248225" type="PERSON" weightage="20" keywordseo="Philip-Kotler">Philip Kotler</keyword>'s book 'Marketing Management - a South Asia Perspective' as a case study. 
 
Bharati Jacob, managing partner of Seedfund Advisors, an early-stage venture capital firm, said, "We are always looking for scalable ventures and I believe sport-related ventures scale up well." According to other venture fund experts, startups are set to cater to auxiliary sports services too. 
Image: thinkstock

You Searched For "EduSports" and got 4 results

A startup to help India’s young minds

Saikat Pyne

Here’s how compulsory sports in MBA curriculum is building perfect leaders

BI India Bureau

Bzzwings – The Biggest B-Plan Competition this year is underway at IIM-B, and the Top 2 Startups will get Funding upto Rs 40 lakh

Anushree Singh

Sports startups are flourishing in India

BI India Bureau

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