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<ul><li>The <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product offerings.</li><li>This festive season, e-commerce platforms are focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration.</li><li>More and more e-commerce platforms are also exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once.</li><li>With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond this festive, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report.</li><li>We speak to India’s leading e-commerce players to find out more about their festive plans and revival expectations.</li></ul>The year 2020 accelerated e-commerce industry, perhaps by a decade, revolutionising the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. In the initial months of the lockdown, businesses witnessed a clear shift in consumer behaviour. Historically offline shoppers also came online due to convenience and safety. Consumers are still hesitant to return to in-store shopping completely and audiences from Tier II and Tier III are also preferring to shop online. The pandemic has evidently caused an inflection point for e-commerce in the country. With the second-largest internet user base, India has emerged as one of the most prominent markets globally. Around 480 million people in India have access to the internet out of which 90 million are online shoppers, according to estimates from management consultancy RedSeer. Shoppers from India’s small towns and cities will cumulatively contribute to $150 billion of e-commerce GMV in the coming decade, until 2030, revealed RedSeer. <div type="image" title="redseer - ecomm report" msid="85901903" hostid="261"></div> After spending a glum year and a half, consumers are excited to celebrate the festive season with upcoming shopping sales for Diwali, Dussehra and Christmas. IPL and ICC T-20 World Cup will further improve consumer sentiment this year. According to a survey conducted by The Trade Desk and YouGov, 82% of consumers shopped online at least once a month in the past six months, and nearly one in four made online purchases several times a week or more often. Titled ‘<a href="https://pages.thetradedesk.com/rs/527-INM-364/images/TheFestiveSeasonPulse2021.pdf">The Festive Season Pulse 2021</a>,’ it further said that 91% of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales. To leverage this uptick in consumer sentiment, the e-commerce category is all set to begin its festive marketing blitz and is preparing to line up big discounts for the season in a few weeks. For this 30-day period leading up to the festive season, leading fashion e-commerce platform <keyword id="319719" type="General" weightage="20" keywordseo="myntra" source="Orion">Myntra</keyword> has planned ‘Big Fashion Festival,’ which will be followed up with Myntra Diwali Sale, with a focus on ethnic wear. It will also be focusing on emerging categories like Beauty and Personal care, kidswear and categories such as innerwear and essentials which have experienced tailwinds post-Covid. Myntra’s Chief Business Officer, Ayyappan Rajagopal said, “We are expecting this festive season to be bigger than last year with more customers using online channels to make their purchases. Demand usually peaks in the 30 days leading to Diwali and we expect this year to be no different. In fact, the demand in the 2 months leading to the festive season is expected to be far more than last time (because people have learnt with time to adapt to a pandemic world). We expect high demand from across geographies and markets - metros, Tier 1, Tier 2, T3 cities and beyond. To cater to that, we have built the right ethnic wear, beauty, and home selection, and have partnered with brands on best deals. Hence, to leverage this demand and provide best value to our customers, we are organizing Big Fashion Festival and Myntra Diwali Sale to make this season a resounding success.” Right on the heels of the festive season, Myntra ramped up its marketing game by onboarding Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors Kiara Advani, and Samantha Akkineni. Now, it is hoping to double its customer base and cater to Gen-Z shoppers with its high-decibel marketing. “With the optimism coming from recovery from Covid and revival in shopping sentiments along with the habitualisation of digital foray across all customer segments, we see a lot of new customers shopping during this festive season. We have also seen trends in Metro/T1 markets where Myntra has been traditionally strong, pointing towards such a revival. With a positive overall sentiment, we will be looking at doubling our customer base during this period. There will also be an added focus towards expanding our footprint in southern markets, deeper penetration into Tier 2 / 3 towns and exploring customer addition through emerging categories like Kids wear, Inner wear, fashion accessories, Beauty and persona care, etc. The greatest focus will be on Gen-Z cohort of shoppers,” shared Rajagopal. E-commerce platforms are also focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration. More and more e-retailers are exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once. D2C fashion platform Bewakoof.com that recently raised Rs 60 crore in an investment round led by InvestCorp, IvyCap and Spring Marketing Capital, is expecting to Rs 120 crore in brand sales this quarter. It recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar. It plans to further build its market presence by signing more A-list celebrities to its roster and launch a 360-degree campaign by October. On the technology side, the company intends to launch a gamification-led loyalty program as it upgrades its Bewakoof Tribe with new and exclusive launches for the club members. Sharing the platform’s festive plans further, Prabhkiran Singh, Founder CEO, Bewakoof.com said, “Post pandemic, we saw a strong recovery and growth in certain categories like casual wear and leisurewear because of customers staying at home and with the pandemic slowing down, we expect a strong recovery in categories like ethnic wear, bags, accessories, etc in the festive season ahead. We’re also looking to capitalise on winter wear more this year than usual with winter around the corner and have put in investments accordingly. We expect our brand sales to be Rs 120 crore for the festive quarter.” For Bewakoof, the northern and western markets see the highest demand, followed by West Bengal and Assam because of Durga Puja. Currently, over 6 million customers visit Bewakoof.com every month. Singh told us that the festive season serves as a crucial window in the year for new customer acquisition and bringing back customers that haven’t shopped again for a while. The platform is also planning on increasing its marketing spends this festive. “For this year, 15% of our total marketing budget will be spent for the upcoming festive season.” We’re in the process of rebranding Bewakoof in the next 1-2 months and we’ll have a new look, logo, tagline along with a new set of celebrities that will endorse Bewakoof so we’re excited to roll this out and create buzz around it along with backing it up with top-funnel marketing investments. We plan to go heavy on top-funnel marketing investments starting October,” said Singh. E-retail platform OLX has upped its UI to woo its customers, digitising the entire process of online retailing, including verification of all its premium items. OLX Autos launched a verified inventory of cars with a new interface, which provides a detailed history of the car right from the ownership period all the way up to the service history of the car, and access to a host of financing options and after-sales products like insurance and warranty. As a result, OLX has witnessed a surge in demand for pre-owned cars. Sapna Arora, CMO, OLX India said, “Green shoots are already visible in the used car retail segment. The demand for pre-owned cars has been 25% higher than the pre-Covid levels while there has been an 82% plus growth in demand for pre-owned smartphones. Our goods category has also witnessed a strong rebound, as demand and supply have gone up by an average of 68% and 25%, respectively, compared to pre-Covid levels. The upcoming festival season is important for us as we expect the gap to be narrowing down between pre and post-Covid levels. There has been a strong uptake of e-commerce across regions, especially in Tier 2 and Tier 3 cities, with consumers there making the greatest shift to online shopping. We will continue to focus on the pre-owned auto segment and are expecting to surpass the demand this festive season.” At an industry level, Arora told us that e-commerce players are leveraging on hyper-personalisation to create individualised experiences on the platform and AI-powered chatbots are being implemented by the online retailers to bring customers close to an offline retail experience with a high engagement rate. Sharing OLX’s plan, Arora added, “This festive season we plan to use innovative solutions via relevant messaging at different levels of the retail journey. Our consumer base is growing organically. During this year’s lockdown, a lot of people moved online and we saw growth, about 30% more daily active users (DAUs) from our previous pre-Covid peak. In the festive season, our huge inventories across segments will contribute to increasing the DAU’s on the platform.” As per Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution), there was a double-digit increase in average spend of online shoppers for electronics and accessories (39%), mobile and accessories (12%), and fashion, including apparel, footwear, and accessories (10%) after the pandemic. Appliances (e.g.TV, WM, refrigerators, etc.) also saw notable shopper spending increase at 9%. E-commerce giant Amazon is also ramping up its product range for the festive season. “Together with thousands of small &amp; medium business and brand partners, we continue to offer our customers the widest selection, convenience, and fast delivery. We are humbled by how millions of Indian customers have made us a part of their daily lives. Also, customers continue to believe that online shopping is the safest way to shop which has been reflecting in all the recent events of Amazon like Prime Day 2021, Great Freedom Festival, Rakhi Store, Onam store and so on. This festive season is not a normal one for reasons we all know and our success metric would be focused on how we can make our sellers successful. Customers can look forward to shopping from a wide selection of products across categories like Home &amp; Kitchen, Fashion &amp; Beauty, Appliances and Smartphones, Grocery essentials and more from the comfort and safety of their homes," said an Amazon India spokesperson. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are also coming online.

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

The <keyword id="47209" type="ORGANIZATION" weightage="100" keywordseo="Finance-Ministry">finance ministry</keyword> has supported the scrapping of restrictions on <keyword id="436047" type="UNKNOWN" weightage="20" keywordseo="Ecommerce">ecommerce</keyword> companies that have overseas investment, for example, those on directly offering discounts to clients, said an official. 
 "This condition (directly or indirectly impacting discounts) is arbitrary," the individual said. “It unnecessarily creates confusion.” The foreign direct investment (FDI) policy permits companies, for example, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and Amazon to function as market places or stages for purchasers and sellers to transact. Be that as it may, discounts, a basic component of the ecommerce model, must be offered by sellers and not the market places. 
 
The finance ministry is of the view that this and different curbs have offered ascend to disarray and could discourage investments, offering support that could give a straightforward and clear policy for online retail. 
 
A Niti Aayog board is assessing the general policy system for ecommerce and is relied upon to solidify its perspectives on the matter in a month. It had held discussions on the matter with stakeholders. 
 
A decision will be taken after the committee presents its proposals. The Department of Industrial Policy and Promotion (DIPP) issued a press note in March clearing up the provision relating to ecommerce. 
 
The policy permits 100% FDI in the market put model through an automatic route. Be that as it may, it additionally lays out the guidelines for price cuts. 
 
“Ecommerce entities providing market place will not directly or indirectly influence the sale price of goods or services and shall maintain level playing field,” the policy states. Other than that, no single vendor can represent more than a fourth of aggregate deals on the portal. 
 
It likewise discounts FDI in the stock based model, so foreign subsidized ecommerce companies can't purchase merchandise, stock them and then retail them to shoppers online. 
 
The restrictions were forced after businesses griped against online discounts and looked for a level playing field. North Block is of the view that this segment can be a much greater investment draw if the rules are relaxed, creating more jobs. 
 
The finance ministry is keen to achieve consistency and clarity in the foreign investment administration other than empowering technology and innovation.

Finance Ministry easens policies on FDI in ecommerce

<ul><li>The Indian e-commerce industry is grow to $200 billion by 2026.</li><li>The National e-commerce policy earlier had a deadline of being introduced by the end of 2019.</li><li>A recently released consumer protection draft is waiting for comments from leaders.</li><li>The draft e-commerce policy spelt trouble for <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>.</li></ul>Indian e-commerce is growing at a fast rate as it moves to reach out to Bharat – the next 200 million internet users in the country. But not all is completely well with this industry which is expected to grow to $200 billion by 2026. From deep discounting to FDI in e-commerce to data protection, there are several concerns that the industry and its consumers have to deal with. Yet, considering the speedy growth of the industry, the Indian government is all set to regulate the sector. It is planning to bring about a National e-commerce policy. A draft policy was introduced in February and recently yet another draft on consumer protection in e-commerce also came in. The government is engaging with industry leaders to include their thoughts in the final policy. The draft e-commerce policy itself opened debate as Walmart-owned Flipkart, Amazon came directly under the government’s line of fire. The draft has not yet been converted into a bill and hence will not be tabled at the winter session of the parliament. However, there could be an overlap with the data protection bill that is a part of the session. The National e-commerce policy was supposed to be introduced by the end of 2019. A recently released consumer protection draft is waiting for comments from leaders The government on November 11 released a draft consumer protection in e-commerce rules. It has been opened up to the public so that e-commerce industry leaders can give their comments on it by December 2, 2019. The draft once again emphasised that e-commerce players cannot directly or indirectly influence the price of the goods or services and must maintain a level playing field. They also cannot falsely represent themselves as consumers or post reviews on their behalf. It also says that every e-commerce player will have to “publish on its website the name of the Grievance Officer and his contact details as well as mechanism by which users can notify their complaints about products and services availed through their web site”. The draft e-commerce policy spelt trouble for Flipkart, Amazon Introduced in February 2019, the draft policy had already gone through multiple rounds of deliberations. While homegrown players like Snapdeal, Paytm Mall have more or less found a safe place in the policy, Flipkart, Amazon and Chinese retailers like Club Factory, Shein are in a tough spot. As the draft, FDI in e-commerce will only be allowed for the marketplace model and not for inventory-based selling. This means that Flipkart and Amazon, will not be allowed to own or sell through any of their entities. Through several meetings over the year, the government has made its intentions clear. In a recent closed door meeting with industry players, Commerce and Industry Minister Piyush Goyal also told Amazon and Flipkart that they must ensure compliance with new foreign investment rules and steer clear of deep discounting. Chinese retailers too will find it difficult to function without having an Indian entity. The policy says that all product shipments from other countries to India must be channelized through customs.. One of the major problems in the e-commerce sector, deep discounting or predatory pricing will be looked into as well. Anti-counterfeiting measures will be taken to curb the growing menace of fake products. Another important point of the policy is the government's insistence that all local data should be stored in India.

India’s e-commerce policy is still in the works – with Flipkart, Amazon on tenterhooks

If you've been running your store for quite some time and still not seeing the results you need – you might encounter issues with your <keyword id="1972480" type="UNKNOWN" weightage="20" keywordseo="Ecommerce-platform">ecommerce platform</keyword>. Not all platforms are the same, and the ones that work best for new organizations may not be the best for more settled stores. Here are five signs that say it's an ideal opportunity to find a new platform. 
 
Integration Issues 
 Email advertising, web journals, web-based social networking links, and analytics: these are all things a powerful <keyword id="6362806" type="UNKNOWN" weightage="20" keywordseo="online-store">online store</keyword> uses to remain a dynamic part of the industry. Online retailers likewise need to know they have entry to client bolster if they have inquiries or something quits working. On the off chance that your platform doesn't have a network of in-house specialists you can swing to when you require help, but then you're all alone. If your platform doesn't bolster approaches to associate with your customers, you should search for another program and attempt to coordinate it. The best thing to do is to discover a platform with all that you require officially integrated in one. 
 
Not Responsive 
 Your <keyword id="436047" type="UNKNOWN" weightage="20" keywordseo="Ecommerce">ecommerce</keyword> website should look great on all gadgets, on the grounds that numerous shoppers will peruse your items on their iPads, tablets, and smartphones. If your web based business platform doesn't offer mobile app ability or a website design that chips away at mobile gadgets, you should start your research anew. 
 
Reports 
 
Have you been overcome with a growing number of every day reporting headaches from data analysis to software running checks? if your organization is quickly growing, you will require opportune access to business intelligence and exact information. This will help you see how your ecommerce solution is supporting the growth in sales and profit margins, and how to change over your website guests into purchasers. 
 
When you don't have the exact information expected to create a full report, you likewise put your business or organization in a potential at-hazard financial situation. 
 
If any of these headaches sound even at all piece recognizable, consider a more integrated ecommerce solution. It will strengthen you as your business grows.

3 signs that it’s time to
upgrade your ecommerce platform

Six years ago, Flipkart, the poster child of Indian <keyword id="35621" type="UNKNOWN" weightage="100" keywordseo="e-commerce">e-commerce</keyword>, began to scale a new way of shopping in the country. Since then, inspired by a buoyant middle class rapidly adopting the Internet, other e-com sites have started mushrooming. 
 I distinctly remember placing an order on an e-commerce site in those early days and feeling excited and giddy like a schoolgirl when the order came through in one piece. But the icing on the cake was the innovative <keyword id="611547" type="UNKNOWN" weightage="80" keywordseo="Cash-on-Delivery">cash on delivery</keyword> (COD) instead of pre-paying for the article through a credit card – something I used to do in the US. 
 Most of us now realise the opportunity at hand. About 140 million Indians are currently online, which will go up to 350 million over the next 4 years. A rising and aspirational middle class will possess increasingly higher disposable income. Research pegs the current size of the <keyword id="863306" type="UNKNOWN" weightage="100" keywordseo="E-commerce-Industry">e-commerce industry</keyword> at $1.8 billion, going up to $13.5 billion by 2017. So it makes immense business sense to start an e-commerce venture today. 
 Yet, at a systemic level, rare is the venture that has been able to raise Series A <keyword id="6357455" type="EVENT" weightage="100" keywordseo="Funding">funding</keyword>. The coming together of opportunity and <keyword id="107737" type="ORGANIZATION" weightage="100" keywordseo="Entrepreneurship">entrepreneurship</keyword> should have ideally made the perfect combination. Then how did we reach a stage where entrepreneurs are actually hesitating to start <keyword id="1105147" type="UNKNOWN" weightage="100" keywordseo="E-commerce-companies">e-commerce companies</keyword>? 
 Lurking in the shadows of these sites were men who controlled what matters most in developing an industry – <keyword id="6354840" type="PERSON" weightage="100" keywordseo="money">money</keyword>! Investors, seeing early adoption coming along, started funding anyone who ran a <keyword id="1935380" type="UNKNOWN" weightage="100" keywordseo="dotcom-business">dotcom business</keyword>. In fact, a couple of renowned <keyword id="6357097" type="COMPANY" weightage="100" keywordseo="venture-capital">venture capital</keyword> firms had put their associates on a brief to contact and meet every founder running an e-commerce portal in the country! 
 
Founders loved it. They were being courted by investors who, trying to follow largely western and Chinese analogies, wanted to pump in money into these ventures even though (and here comes the surprising part) they had no envisaged plan for profitability. 
 Hence, it became a virtuous cycle – show us customers and early traction, and take away the money. Never in the past had so many young founders (most of them without any experience in growing companies) got access to <keyword id="1013332" type="UNKNOWN" weightage="100" keywordseo="risk-capital">risk capital</keyword> in the country. Everyone was invited to the party and everyone wanted to get in. 
 
But by late 2011, investors started realising for the first time that the people investing with them (yes, they have bosses as well) wanted to see, at the least, a path to profitability. Suddenly metrics such as cash burn rate and contribution margins on an order have started becoming important. It isn’t only about customer acquisition; customer retention impacting the bottom line has also come into the focus now. 
 
Over the past 2 years, as an advisor to start-ups in the Internet sector, I have noticed how raising risk capital has become increasingly difficult. Many founders still banked on the easier ride leveraged by their predecessors, but they had been unable to come up with viable ventures. One entrepreneur, who recently contacted me for advice, kept insisting that he doesn’t need to show early traction to raise capital. When I protested, he duly named many entrepreneurs who had, perhaps, raised capital in an easier environment and how he was better than them. 
 But investors today are wary of anything in e-commerce. In fact, one investor with a leading <keyword id="413887" type="UNKNOWN" weightage="100" keywordseo="VC-firm">VC firm</keyword> confided in me his firm’s efforts to stay away from this sector. As a result, it will be challenging for founders to raise capital until about the end of 2015. 
 But all is not bleak. There is no dispute regarding the opportunity. While North America, Europe and China have e-commerce websites with significant scale, India is seen as the last bastion. With more people coming online every day and consumption patterns changing, the growth potential is, indeed, immense and entrepreneurs can still start <keyword id="1472369" type="UNKNOWN" weightage="100" keywordseo="e-commerce-ventures">e-commerce ventures</keyword> that will attain significant scale in the next decade. 
 
This offers immense opportunity to create viable, inherently profitable ventures, which can deeply differentiate themselves from competition. In fact, the heavy adoption of mobile in India presents the greatest opportunity in this respect. So much so that it may be wise to gravitate towards mobile-first strategies, figuring out how to appeal to consumers whose first screen to discover this digital world will be a low cost smartphone. 
 
These are the ventures that will not only find it easier to raise capital but can also develop viable businesses in the next 36-48 months. Innovation around this space and cross-pollination of the changing reality with traditional e-commerce principles could be the need of the hour. 
 
About the author: Jatin Modi runs FrogIdeas, a digital strategy and marketing firm. Earlier, he was also the head of strategy at Yebhi. Twitter@PoornViram.

Why
E-commerce Is Going Through Dark Days In India

Attempting to launch your own <keyword id="436047" type="UNKNOWN" weightage="20" keywordseo="Ecommerce">ecommerce</keyword> store can seem like an overwhelming job, yet it's really not. This essential piece of building your business can really be accomplished in a single day. Furthermore, don't stress - I'm not going to suggest low-quality work onto the web. 
 
Dispatching a utilitarian, great-looking ecommerce store in a single day may sound impossible, however when you take the right steps organized appropriately, you'll be up and running in no time by any means – without any investment. 
 
<keyword id="465496" type="UNKNOWN" weightage="20" keywordseo="website-design">Website Design</keyword> 
 
While some companies choose to invest quite a touch of money into building a custom store design, it's much easier - and cheaper - to rent a ready-made design using Shopify or a comparative service. Of course, you need to select a design that will mesh well with your item and encourage customers to purchase. In general, it's best to choose a theme with a simple, conventional design and mobile usefulness to give your shoppers the best user experience. 
 
Extravagant banners and movements may seem like a smart thought, however for some e-commerce stores, this ultimately diverts from the principle purpose - selling your item. When scanning design templates, consider how your store will appear when the template has been filled with your own particular item images. A simple, clean design will place the focus where it belongs and be more outwardly appealing to your customers. 
 
Content and Settings 
 
Probably you have heard the phrase content is the king, keeping in mind it is true, your content does not have to be perfect to get started. Advancing your content will require more of your time in the future, yet making use of standard pages for areas, for example, About Us or Delivery Information, use basic data. You can likewise create terms and conditions, standard protection, and return policies pages using Shopify's free tool. 
 
All you need now is a payment provider (Add Paypal). Create your transportation rates, and include your charging information. With respect to the transportation information, just include the international free delivery. The greater part of the items you will add to your store will have the delivery charges already incorporated into the item's price. 
 
Add Products and Ship 
 
An ecommerce format is great, yet without items and a method to ship them, your store won't benefit much. Thankfully, drop-shipping applications have made filling your store with items and getting them delivered to your customers easier than any time in recent memory. After receiving an order, you should simply affirm the order by means of your drop-shipping app, and your item will be sent to the customer. 
 
Introducing this application on the very first moment ensures that you'll be ready to begin taking care of customer orders immediately. This is the last step to creating a completely utilitarian ecommerce store. 
 
With these vital steps taken care of, you can begin marketing and selling your items, while as yet having the choice to make extra upgrades and improvements to your store when needed. By propelling your ecommerce store in one day, you'll have already cleared one of the biggest hurdles to your sales success. 
 
<a href="http://kepran.com/wp-content/uploads/2016/04/ecommerce-development.jpg">Image Source</a>

Creating an eCommerce store in 3 Simple steps

<ul><li>The pandemic and lockdown period has brought many new learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest takeaways.</li><li>As we enter a new year, we reached out to e-commerce platforms to understand what role it would play in 2022.</li></ul>The e-commerce segment has been witnessing a good growth over the last few years and has been showing no signs of slowing down in India. And why would it? Hasn’t shopping become so much easier now? We can buy anything, from groceries and perfumes to expensive jewellery, from the comfort of our homes. The pandemic further brought fundamental and long-term changes in the way people shop and make their purchase decisions. It has accelerated the industry’s growth in the country as historically offline shoppers also downloaded ecommerce apps onto their phones to shop from within the safety of their four walls. The past year and a half has brought millions of new e-commerce users, including from smaller cities and towns who now are comfortable with buying online. The industry has witnessed an uptick of 77% between 2020 and 2021 and Tier II, III cities are transacting more than ever, said a recent report by Bobble AI. This trend has pushed e-commerce platforms to embrace a wide range of regional brands and local sellers, which offer a compelling value proposition to consumers. With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report. The Indian market is expected to surpass the US to become the second-largest e-commerce market in the world by 2034, revealed another <a href="https://www.ibef.org/industry/ecommerce-presentation">report</a>. It is poised to reach US$99 billion by 2024 from US$30 billion in 2019, expanding at a 27% CAGR, with grocery and fashion becoming the key drivers of this incremental growth. As we enter a new year and e-commerce further expands its presence deeper into the country, we speak to a few e-commerce platforms to discuss what lies ahead, where would the second phase of growth come from and trends that would dominate the industry. Here’s what they had to say: <keyword id="1922572" type="General" weightage="20" keywordseo="manish-taneja" source="Orion">Manish Taneja</keyword>, Founder and CEO <keyword id="1688931" type="General" weightage="20" keywordseo="purplle-com" source="Orion">Purplle.com</keyword>: The year has witnessed major growth in the beauty ecommerce industry, ushering in the next year with great potential. In 2022, the emergence of virtual reality tools will fuel the industry. Offering virtual beauty experiences that seamlessly merge with an omni-channel approach will be the norm. Over the next year, we at Purplle will invest heavily in technology and data science advancements to further personalize customer experience. Natural, transparent beauty products, effortless shopping with shorter delivery times, data-based product development, and value-driven experiences, are some of the other trends that will emerge in 2022. Bharati Balakrishnan- Country Head and Director, Shopify India: The Indian ecommerce market will continue to evolve in 2022, with D2C brands taking centrestage, driven by growing consumer demand and local brands increasingly making ecommerce a priority. On the one hand, the new shopping habits formed over the past 18 months will become an important factor: consumers have embraced online shopping and are actively choosing small, independent brands. This means that D2C brands are here to stay, and we anticipate the emergence of a new generation of proudly Indian brands across food, fashion and lifestyle. Simultaneously, traditional brands and retailers who dominate offline are evolving to meet the demands of the new consumer - they are building to provide a consistent experience to their consumers across online and offline, and would like to use their own online stores to truly extend their brand promise to existing and new customers. It’s an exciting time to be a consumer brand in India Amit, CEO, <keyword id="9798181" type="General" weightage="20" keywordseo="olx-autos-india" source="Orion">OLX Autos India</keyword>: Rise of the prosumer: The many faces of personalisation With the majority of buyers now clearly preferring online shopping over the traditional format of in-store purchasing, the new trend is inclined towards the forward-thinking, influential and proactive prosumer. Personalisation of the products according to customers preference will be key in 2022. E-commerce marketers will need to integrate personalizing products through advanced technologies in order to provide tailor made and seamless customer experiences. In a cookie-less world, contextual marketing has reared its head in a big way. Targeting consumers has come of age - from category, to keyword, to semantic contextual targeting, now. Many more trends like crypto payments, and dynamic pricing will grow for pure-play retailers. But it is personalization for the prosumer that will chart the way forward. <keyword id="2227756" type="General" weightage="20" keywordseo="prabhkiran-singh" source="Orion">Prabhkiran Singh</keyword>, Founder CEO, Bewakoof: Live video commerce, Virtual trial rooms (or AR/VR driven fit assists), customized lifestyle products and 3D animated UX interactions are the key trends we expect to disrupt shopping experience in the coming year. Video or content commerce would be largely driven by influencer or user generated content. To drive scalability, there will be multiple SAAS companies launching solutions to simplify handshakes between brands and influencers in content acquisition, ingestion and performance driven payments space. Early movers in the space are Myntra Studio, <keyword id="8861782" type="General" weightage="20" keywordseo="trell" source="Orion">Trell</keyword> and Bewakoof Bshots. With large VC investments going into the Web 3.0 and metaverse space, a lot of the product cataloging problems around accurate sizing or fit assessment would become more trivial. We will see brands launching virtual trial rooms, 3D product shoots and fit assistants to bridge the gap between online and offline shopping experience. 3 out of 10 customers who shop on our platform would like to customize their product design and sizing. We see this as a growing trend that multiple brands will adhere to in the coming year. 3D and animated content will become a UX trend in the consumer internet industry. Animations used to be a hindrance to many designers and developers as they may slow the loading speed of websites or apps and it is data consuming. With 5G scaling up and 4G becoming a norm across the country, designers will chose to use more animations. Kashyap Vadapalli, Chief Marketing Officer &amp; Business Head, <keyword id="864887" type="General" weightage="20" keywordseo="pepperfry" source="Orion">Pepperfry</keyword>: ‘MarTech’, which essentially means amalgamation of marketing with technology, is the future of commerce where brands will run marketing in a digital and connected ecosystem to offer an immersive experience to their customers. With the advancement of technology in marketing, consumers are constantly looking for an enhanced buying experience. Thereby meaning, from 2022 onwards we will witness more technology integrated experiences like development of offline Virtual Reality shopping rooms for consumers. Since VR offers an immersive 360-degree perspective, products in virtual design, especially big-ticket items like furniture can be easily a luscious offering for customers who want an interactive experience with the product before making the decision, therefore, simplifying the buyer’s journey. Going forward, I believe, Martech will play a dominant role in the strategic priorities and investments of brands, pushing marketers to embrace digital operations and integrated customer experience. <keyword id="12792513" type="General" weightage="20" keywordseo="shubh-darpan" source="Orion">Shubh Darpan</keyword>, VP- BI &amp; Analytics, Cashify: From the trends we have seen over the past couple of years, we at Cashify believe that the demand for refurbished mobiles is here to stay. It started with the pandemic and subsequent lockdowns when having a mobile became a necessity. Refurbished devices such as smartphones, laptops, tablets, etc. were seen to be preferred by the Indian consumer. Mainly because of the economic aspect of it, the refurbished market has seen an upward motion in India. Moreover, with the shortage of chipsets, there have been fewer smartphone launches in recent times. This too has been a factor in pushing consumers towards refurbished mobiles. Refurbished smartphones offer an optimal and sustainable solution to today's tech-dependent world and we can see it going a long way. Gitanjali Saxena, Business Head - Global Luxury, Tata CLiQ Luxury <div type="image" title="Gitanjali Saxena, Business Head - Global Luxury, Tata CLiQ Luxury" msid="88446509" hostid="261"></div> Inherently, shopping is a social experience. As people continue to spend an increasing amount of time online and on social media, online shopping, which witnessed a huge boost because of the pandemic, is now also becoming social. Social shopping, which is already booming in countries like China, has been gaining momentum in India and will be a leading trend in the coming year. Engaging and immersive formats of selling, such as live commerce, will be at the forefront. In addition, AR and VR will play a crucial role in enhancing the online shopping experience, enabling more personalization, and targeting niche customers. Some of the biggest brands in the luxury fashion and beauty industries are working closely with social media platforms like Instagram and Snapchat to leverage their capabilities of live streaming, in-app shopping, and augmented reality to offer an experience that every luxury customer desires. Snapchat has harnessed the power of technology and introduced an augmented reality lens that allows for a virtual try-on of products. Convenience, personalization, and a sense of community are some of the drivers fuelling the growth of social shopping. The advancement of technology is unlocking a slew of exciting opportunities in social shopping, including user-generated content, virtual product try-ons, direct interaction with brands and peers, and instant gratification. E-commerce platforms will reimagine their strategy to integrate social shopping elements by introducing innovative and engaging formats to bolster their reach and engagement with customers. With social shopping, e-commerce platforms can revolutionize the way people shop on their platforms by presenting a new way of shopping.

Ecommerce: The trends to watch out for in 2022

<ul><li>CommerceIQ to hire 250 people globally and across India as well next year.</li><li>It intends to significantly scale its India operations, with additional key hires in software and product development, data science and analytics, product operations and support.</li><li>Some of the positions available across India currently.</li></ul>CommerceIQ, which is a US based <keyword id="12456764" type="General" weightage="20" keywordseo="e-commerce-management-platform" source="Orion">e-commerce management platform</keyword>, is looking forward to hiring 250 people globally next year, out of which 125 people will be in India (Bengaluru). The <keyword id="35621" type="General" weightage="20" keywordseo="e-commerce" source="Orion">e-commerce</keyword> management platform is planning to increase its headcount by 50% in India and looks to further accelerate growth in the coming year. It intends to significantly scale its India operations, with additional key hires in software and product development, data science and analytics, product operations and support. “The demand for e-commerce management solutions that are artificial intelligence (AI)-driven is unstoppable given the acceleration that the pandemic has brought on in this space. We are not only growing revenues, however, we are expanding our product capabilities, doubling down on our commitment to customer success”, said Guru Hariharan, co-founder and chief executive officer (CEO) of CommerceIQ, to Business Insider in an interaction. The company supports two offerings: sales and advertising and uses machine learning, analytics and automation to aggregate data across sales, marketing and supply chain operations. Kellogg’s, Mondelez International,Nestle,Whirlpool, Colgate, Johnson &amp; Johnson are some of its popular clients. He further added, “In addition, based on strong customer demand, we began expanding our offering to existing customers who wanted to leverage our technology across their global operations and we will be making some key announcements in this area soon. The fact is the e-commerce market is nearing $5 trillion on a global scale, with growth coming not just in the US, and we want to be there to capture the lion’s share of the opportunity. Asia in particular, will experience a near doubling of growth, and the fact that we have such robust operations in India gives us a strong foundation for growth in the region” These are some of the positions available across India currently — 1. Business analyst Eligibility criteria — 1-2 years of prior experience both performing and structuring advanced analyses with extensive experience with data manipulation using Excel and SQL. Key responsibilities — Analyse and identify deeper patterns in data and weave a story from the data at hand. 2. Customer operations manager Eligibility criteria — Minimum 5-7 years experience in operation management, managing mid and small size projects in pre-sales, client onboarding/kickoff, product operations, support and software implementations. Key responsibilities — Answer questions from Fortune 500 consumer brands and help uncover product opportunities that help brands win. 3. Director of e-commerce strategy and advertising Eligibility criteria — Around 8 years in total of professional work experience with 6 years experience in running enterprise-level media and advertising engagement with customers, in a consulting/agency role and 3 years of people and team management experience Key responsibilities — Lead a team of advertising managers and serve as a subject matter expert on all aspects of e-commerce advertising across channels such as Amazon, Walmart etc. 4. Senior recruiter Eligibility criteria — 5 years of recruiting experience in e-commerce or software-as-a-service (SaaS) companies. Key responsibilities — Partner with hiring teams to develop aggressive, achievable staffing strategies to fill openings through direct sourcing efforts. 5. Engineering manager Eligibility criteria — 6 years of relevant engineering work experience with 5 years software design, coding in Java/equivalent and a good understanding of frontend technologies. Key responsibilities — Manage the performance and career development of a team of engineers, and own significant parts of the company’s applications that require design, architecture, and coding (both frontend and backend). 6.Software development engineer III Eligibility criteria — 5 Years in designing and developing complex and scalable software modules. Key responsibilities — Candidate will be responsible for developing, testing and releasing features within time and with high quality that will drive revenue and margin impact to top brands. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/banks/news/former-sbi-chairman-pratip-chaudhuris-arrest-will-lead-to-policy-paralysis-say-experts/articleshow/87482347.cms">The arrest of former SBI chief Pratip Chaudhuri may prevent bankers from making any risky decisions, say experts</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/policy/news/indian-government-is-reportedly-working-on-a-package-to-push-semiconductor-production-in-india/articleshow/87482038.cms">Indian government is reportedly working on a package to push semiconductor production in India</a>

E-commerce management platform CommerceIQ will be hiring 250 people next year across various domains

New Delhi, Banking issues like reluctance to process <keyword id="6358355" type="General" weightage="20" keywordseo="forex" source="Orion">forex</keyword> received through alternate channels and high processing fees are hindering the growth of <keyword id="7848945" type="General" weightage="20" keywordseo="e-commerce-exports" source="Orion">e-commerce exports</keyword> from India, and there is a need to bring mindset change to unlock the sector's potential, a report by think tank GTRI said on Monday. Unlocking India's e-commerce export potential to USD 350 billion by 2030 requires addressing banking issues that hinder growth and increase operational costs, the Global Trade Research Initiative (GTRI) said. "To initiate change, both the RBI and banks must shift their mindset towards treating small-value exports differently from larger ones. This shift is essential to prevent misuse while streamlining processes. Without this fundamental change, any reforms attempted by the RBI and banks will fall short," it said. Small e-commerce businesses often face challenges because banks are not equipped to handle low-value transactions efficiently, it added. The key issues include reluctance to process forex through alternate channels, high processing fees, incorrect purpose code allocation, and limitations in the RBI's EDPMS (Export Data Processing and Monitoring System). The Reserve Bank of India tracks export payments and reconciliation through its Export Data Processing and Monitoring System. "Banks are happy to process forex received through bank transfers but reluctant to process forex received through foreign currency cheques, payment gateways like PayPal, credit cards, <keyword id="151105" type="General" weightage="20" keywordseo="western-union" source="Orion">Western Union</keyword>, cash receipt when a buyer selects item live in the retail shop," it said. Banks delay crediting forex received in a firm's account when payments are received through such channels, and this affects cash flow and hampers business operations, the report noted. Banks charge money multiple times at different stages for the same small-value shipment, it added. Elaborating this, it said that essential charges include charges for submitting shipping bills (Rs 80 to Rs 2,000) at the time of forex realisation (1-to-2.5 per cent of value), intermediary bank charges during forex transfers (USD 10 to USD 55 per transaction), penalties for bills pending at EDPMS (Rs 100 per shipping bill per month). "Most charges are fixed for a transaction irrespective of value. Bank charges can exceed 50-60 per cent of the shipment value. This makes e-commerce exports commercially unviable," it said, adding banks allocate purpose codes for each remittance but frequently issue incorrect codes. For example, purpose code P0103, meant for advance payments, is often assigned even when exports have already occurred and the firm has submitted proof. Incorrect allocation of purpose codes by banks leads to reconciliation problems, EDPMS pendency issues, and issuance of notices and fines on exporters. The RBI issues notices to exporters for EDPMS defaults but does not give them direct access to view their records, as per the report. "Exporters must rely on banks/DGFT for critical data, leading to unnecessary delays and complications," GTRI co-founder <keyword id="504704" type="General" weightage="50" keywordseo="ajay-srivastava" source="Orion">Ajay Srivastava</keyword> said. The report suggested eight action points, such as the creation of a single window platform for e-commerce and small-value shipments, standardise bank charges, defining a time limit for banks to complete all small export-related requests by the RBI, and exempting shipment value up to USD 1,000 per shipment from monitoring till the single window is implemented. It also pitched for an extension of the timeline for EDPMS closure from the current nine months to 24 months and redesign the courier shipping bill to reflect correct payment terms. On the single window, Srivastava called for integrating the RBI, banks, Customs, DGFT, India Post, courier companies and exporters. "This platform should cover all realisation methods other than bank transfers. The exporter should be able to conduct all transactions online. SW will automate the EDPMS reconciliation process," he added. He said that high processing fees and multiple charges at different stages of exporting hurt small businesses the most, and the banks should charge a one-time fee for each shipment instead of further charges at various stages. "The government could subsidise these fees to ease the financial burden on small exporters," the report said, adding there is a need to raise the export realisation variation limit from 25 per cent to 100 per cent.

Banking issues hinder growth of exports through e-commerce: GTRI report

The Confederation of All India <keyword id="6371444" type="UNKNOWN" weightage="20" keywordseo="traders">Traders</keyword> (<keyword id="853920" type="ORGANIZATION" weightage="20" keywordseo="CAIT">CAIT</keyword>) on Monday urged Union Finance Minister Nirmala Sitharaman to prevent banks from entering into an "unholy nexus" with e-commerce companies which is damaging "small businesses". In a communication sent to Sitharaman, it expressed serious concern over granting of 10 per cent cash back or discount by some of banks on purchase made via their cards from e-commerce portals. It alleged that several banks are entering into an "unholy nexus with Amazon, Flipkart and other e-commerce companies, forming a cartel with them for indulging into anti-competitive practices and offending 'Fair Practices Code' of RBI for banks". "CAIT has also charged the banks for infringing the 'Fundamental Right to Trade' and discrinination within the people of the country which is prohibited under the Constitution of India," the confederation said in a statement. Besides, CAIT, in the communication, further levelled charges against the State Bank of India, ICICI Bank, HDFC Bank, Axis Bank, Citi Bank, Kotak Mahindra Bank, Bank of Baroda, HSBC Bank, and RBL Bank for "creating a mass disruption in business activities conducted by small businesses in the country and adopting a discriminatory approach towards traders and citizens of India." It cited that these banks are granting 10 per cent cash back and other incentives, if the payment is made via their cards on purchase of goods from e-commerce portals. "Surprisingly, if the same product is purchased from an offline market even by using the card of the same bank, the respective bank is not offering any cash back or incentives," the statement said. "Such a collusion of the banks with these companies restrict the offline traders from conducting smooth business and therefore amounts to breach of 'Article 19 &amp; Article 301' of the Constitution of India which guarantees 'Right To Trade' to every citizen of India."

CAIT asks India's Finance Minister to ensure banks don't have an 'unholy nexus' with e-commerce companies

<ul><li>As we enter a brand new year, we want to crystal gaze into what the year holds for us. </li><li>In today’s feature, e-commerce players tell us what lies ahead in 2021. </li></ul>With the second-largest internet user base, India has emerged as one of the most prominent markets globally. Being stuck at home because of the pandemic further triggered the desire to make life and work easier at home, which resulted in a significant increase in <keyword id="10547863" type="UNKNOWN" weightage="20" keywordseo="shopper-spends">shopper spends</keyword>. People who would otherwise go out to buy groceries and medicines at the pharmacy, turned to e-commerce platforms to get essentials delivered at their doorsteps. 2020 accelerated the e-commerce industry by a decade, revolutionising the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. As per Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution), there was a double digit increase in average spend of <keyword id="237977" type="PERSON" weightage="20" keywordseo="online-shoppers">online shoppers</keyword> for electronics and accessories (39%), mobile and accessories (12%), and fashion, including apparel, footwear, and accessories (10%) after the pandemic. Appliances (e.g.TV, WM, refrigerators, etc.) also saw notable shopper spending increase at 9%. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are also coming online. According to IBEF, ‘The Indian E-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second-largest e-commerce market in the world by 2034. Indian e-commerce sector is poised to reach US$99 billion by 2024 from US$30 billion in 2019, expanding at a 27% CAGR, with grocery and fashion/apparel likely to be the key drivers of incremental growth.’ The second half of the year, which is the festive season in India, brought cheer for many brands and further pushed the adoption rate of e-commerce. Players like Amazon, Flipkart, Myntra, and Snapdeal together sold goods worth $3.1 billion in the first 4.5 days of the festival season sale. Consumers are still hesitant to return to in-store shopping completely and audiences from Tier II and Tier III are also preferring to shop online. Snapdeal saw 70% of its orders come in from Tier II and Tier III during Diwali. The pandemic and lockdown period has brought many learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest takeaways. As we enter a new year, we reached out to e-commerce platforms to understand what role it would play in 2021. Here is what they said: Anchit Nayar, CEO, <keyword id="7726437" type="PERSON" weightage="20" keywordseo="Nykaa-Retail">Nykaa Retail</keyword>: In the initial months of the lockdown, businesses witnessed a clear shift in consumer behaviour- with scores of historically offline shoppers coming online due to convenience and safety. As the country reopens further in 2021 we see the customer seamlessly moving with ease between online and offline channels underscoring the importance of omnichannel retailers catering to customer preference. Another key trend for 2021 will be a focus on bringing more personalization and curation to customers shopping online through greater tech and marketing integration. Lastly - we believe social commerce is going to have a big impact this year. At Nykaa we have integrated our content into our shopping app thereby allowing customers to watch and shop at once. Sandeep Komaravelly, Director of International Growth at Shopify: Shopify’s first annual report* <a href="https://www.shopify.com/future-of-commerce/2021">Future of Commerce 2021</a> report brought together global merchant and consumer data to predict how the commerce landscape will shift in the coming year. It highlighted five key trends that will be prevalent next year. <ol><li>Young consumers will change the business landscape as ecommerce charges ahead.</li><li>Physical retail as we know it will transform, giving local businesses new advantages.</li><li>Consumers want to shop independent. Businesses will adapt to make that easier.</li><li>More consumers will vote with their wallets.</li><li>Modern financial solutions will disrupt business and consumer banking, financing, and lending.</li></ol>Although we have seen the greatest shift online among young consumers, the other key segments including middle aged and older consumers are also seeing significant numbers starting to go online for their shopping needs. We expect such habits to persist in 2021 as Indian consumers increasingly prefer to support independent brands and local businesses. Kashyap Vadapalli, Chief Marketing Officer &amp; Business Head, Pepperfry: In a post-pandemic world, the one guarantee is massive shifts in the outlook of humanity across a wide spectrum of things. As people, as societies and as businesses, there has been a sea change in what one values or considers in their decision making and actions. The illusion of continued uninterrupted safety, growth, progress have all been shattered. In such a scenario fundamental values have become paramount. Organizations and marketing teams that focus on foundational propositions will thrive and in my opinion the trend that we will see in the next few quarters will be about these fundamental matters. People have become more purposeful in their actions and consumption than ever before and marketers who can tap into this theme of purpose will be able to attract consumers to their offerings. While digital and social have enabled interactions over the last 5-10 years, the next stage of this trend is where simple interactions, evolve to become deep connections. Going beyond the transactional exchanges and building relationships is the second key trend that will drive the growth of businesses in future. Samarth Agrawal, CEO, Cofounder, MaxWholesale: The key e-commerce trend for 2021 will be D2C retail, as e-commerce is growing at a fast pace, new-age brands will capitalize this opportunity to grow direct-to-consumer reach to a $15-$20 million revenue run-rate online for their brand. For the medium and large brands, the operative word is going to be “omni-channel retail” as they will try to champion B2C and B2B e-commerce for growth. B2B e-commerce in India today is where B2C e-commerce was in 2015. Amazon Spokesperson: “The unprecedented situation of the pandemic has brought about a rapid adoption and acceptance of e commerce as an essential service. One thing we’ve learned this year is that how important a role Amazon and ecommerce can play with enabling policies – for our customers as much as for small businesses &amp; economy. Throughout the year, we remain focused on enabling small businesses to benefit from widest reach made possible by e-commerce as they adapted to the unprecedented situation. For customers, we continued to put together and safely deliver the best of products from our widest selection by top brands across categories to address their ever evolving needs. As the lines between online &amp; offline continue to blur, 2021 will see businesses seamlessly implementing an omni channel approach and leverage our investment in technology and infrastructure to help empower their growth.” Snapdeal Spokesperson: The lockdown saw shoppers order everything online, from groceries to stationery, from maths tutorials to yoga sessions. Covid-19 related disruption has brought fundamental and long term changes in the way people shop. Millions of new e-commerce users, including in smaller cities &amp; towns, are now comfortable buying online. The growing cohort of online buyers is also leading to deepening of the supply available online. Online has grown beyond just well-known brands to embrace a wide range of regional and seller brands, which offer a compelling value proposition of good quality at great prices. The range of products that users now browse for and buy online has grown significantly this year. It’s not only phones, gadgets, food and fashion that they buy online, but also everyday stuff like a new mop, cooking utensils, bed covers and much more. Till a year ago, customers usually preferred to buy such products offline after a good look and feel. Users are now turning to online channels more proactively to discover choices beyond the physical markets in the neighbourhood. Having experienced the vast selection that is available online, the basket for online users will become more diverse and will reflect their consumption in a more representative way.

You Searched For "Ecommerce" and got 11 results

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

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Ecommerce: The trends to watch out for in 2022

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E-commerce management platform CommerceIQ will be hiring 250 people next year across various domains

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Banking issues hinder growth of exports through e-commerce: GTRI report

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CAIT asks India's Finance Minister to ensure banks don't have an 'unholy nexus' with e-commerce companies

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E-commerce: Trends to watch out for in 2021

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