Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

The world is becoming more conscious of the environmental pollution due to different kinds of human activity. Amidst the growing efforts in every sector to move towards eco-friendly alternatives, <keyword id="810932" type="PERSON" weightage="20" keywordseo="Eco-friendly-crackers">eco-friendly crackers</keyword> mark a new way of celebrating Diwali with less impact on the environment. <keyword id="6123753" type="UNKNOWN" weightage="20" keywordseo="green-crackers">Green crackers</keyword> as they are called, eco-friendly <keyword id="32601" type="ENTERTAINMENT" weightage="20" keywordseo="Crackers">crackers</keyword> are a new initiative by the Indian Council of Scientific and Industrial Research (CSIR). These crackers feature different formulations than the present crackers and fireworks you will see around in the market. The goal of developing green crackers is to reduce pollution and minimize the health risks. What are green crackers? The regular firecrackers pose high degree of pollution and health risks. The green crackers or eco-friendly crackers are manufactured from alternative raw materials to leave lesser impact on the environment and pose lesser health risks. News about green crackers In a recent press meet held on October 5, 2019 in New Delhi, the Health and Family Welfare Minister Harsh Vardhan explained about the green crackers and showed some recently developed green crackers to the media persons like flower pots, pencils, sparklers and chakkar. Talking on the green crackers, the minister said the environmental friendly crackers will help maintain the vibrant tradition of celebrations besides also providing livelihood to millions of homes that are solely dependent on the manufacture and sale of fireworks. In a tweet, the minister said, “These will reduce the dust &amp; smoke associated with crackers by 30% and also reduce sulfur oxide &amp; nitrous oxide emissions by 20%”. Manufacture of green crackers The manufacture of green crackers has started in India already and thee eco-friendly crackers and fireworks are right now available for sellers and consumers in India in the market. The new formulations for the making of green crackers have been developed based on the suggestions received from the Supreme Court. Following the moves by the Supreme Court, so far about 230 MoUs and 165 non-disclosure agreements (NDAs) have been signed with the companies that manufacture fireworks. The green crackers have been developed as a result of the initiatives by the CSIR based on the new formulations for emitting lesser pollutants and sound. Since these crackers and fireworks make use of Potassium Nitrate as an oxidant, there will be about 30 percent reduction in the amount of particulate matter emitted. The prices of green crackers are lesser than or at least equal to the prices of the regular crackers. As per the instructions by the government, the green crackers manufacturers are printing a green logo developed by the government and a quick response (QR) code on the crackers and packets in order to help distinguish them from the regular ones. Why green crackers have been developed? On grounds of increasing pollution levels due to the firing of crackers, in October 2018, the Supreme Court had banned the manufacture, sale and use of crackers that are not environment friendly. The apex court had also announced some restrictions on the time of bursting the crackers during the <keyword id="3405" type="PERSON" weightage="20" keywordseo="Diwali-celebrations">Diwali celebrations</keyword>. During last year, the territory of Delhi faced very poor levels of air quality following Diwali due to the emissions from crackers and fireworks. As per the Supreme Court orders, the green crackers are not loud enough beyond a particular limit. It is mandatory for the green crackers to be free of harmful ingredients like arsenic, mercury and barium. The manufacturers must obtain clearance for the green crackers from the Petroleum and Explosives Safety Organization (PESO). The CSIR got some samples of newly developed green crackers approved by the PESO and so the Supreme Court has permitted the bulk manufacturing of green crackers from May 2019. There is no better way of celebrating this Diwali then by buying green crackers you can find easily in the market.

What are eco-friendly crackers and how are they made

Hold onto your popcorn, <keyword id="20260137" type="General" weightage="20" keywordseo="horror-comedy" source="keywords">horror-comedy</keyword> fans! <keyword id="19897059" type="General" weightage="20" keywordseo="Kartik-Aaryan" source="keywords">Kartik Aaryan</keyword> has just unlocked the door to a spine-tingling Diwali with the much-anticipated ‘<keyword id="20055923" type="General" weightage="100" keywordseo="Bhool-Bhulaiyaa-3" source="keywords">Bhool Bhulaiyaa 3</keyword>.’ The actor took to Instagram to share a tantalising new poster, accompanied by the enticing caption, “Darwaza Khulega… Iss Diwali.” ‘Bhool Bhulaiyaa 3’ is set to face off against Rohit Shetty’s ‘<keyword id="20032943" type="General" weightage="20" keywordseo="Singham-Again" source="keywords">Singham Again</keyword>,’ a film that belongs to the beloved cop universe. Imagine the drama: police sirens and ghostly wails, all while the audience munches on their Diwali sweets! <h2>The return of <keyword id="20556967" type="General" weightage="20" keywordseo="Manjulika" source="keywords">Manjulika</keyword></h2>This third chapter welcomes back the queen of horror-comedy herself, <keyword id="19962398" type="General" weightage="20" keywordseo="Vidya-Balan" source="keywords">Vidya Balan</keyword>, who reprises her iconic role as Manjulika. For those who may need a refresher, Manjulika is the vengeful spirit who became a household name in the original 2007 hit. Kartik, who is taking over the lead from Akshay Kumar, was quick to express his excitement for Vidya’s return. In his Instagram post, he said, “And it’s happening. OG Manjulika is coming back to the world of BhoolBhulaiyaa. Super thrilled to welcome @balanvidya. This Diwali is going to be crackling!” With such energy, it’s hard not to feel the buzz! <h2>A star-studded cast</h2>Alongside Kartik and Vidya, the film also stars <keyword id="19901745" type="General" weightage="20" keywordseo="Triptii-Dimri" source="keywords">Triptii Dimri</keyword> and <keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords" meta.keywordsubtype="org" meta.entityname="Bollywood" meta.hostid="261" meta.entityid="Bollywood">Bollywood</keyword> royalty Madhuri Dixit, adding even more glitter to the already star-studded cast. The first two installments of ‘Bhool Bhulaiyaa’ have built a loyal fanbase, combining psychological horror with side-splitting comedy, a combination that <keyword id="20561165" type="General" weightage="20" keywordseo="Anees-Bazmee" source="keywords">Anees Bazmee</keyword> is hoping to replicate again for this sequel. With a release date locked for <keyword id="20963892" type="General" weightage="20" keywordseo="Diwali-2024" source="keywords">Diwali 2024</keyword>, ‘Bhool Bhulaiyaa 3’ is already generating buzz among fans. Comment sections are excited, with some calling this installment the “the most awaited film of the year”. So, mark your calendars and prepare your budgets for more than just sweets and eco-friendly crackers this festival of lights!

Vidya Balan to return as the Manjulika in ‘Bhool Bhulaiyaa 3’, film to release in theatres on Diwali alongside ‘Singham Again’

<ul><li>While the first half of the year was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%, research studies have shown that the consumer sentiment is picking up and so are ad spends. </li><li>Diwali has brought an opportunity for brands to reconnect with their consumers, woo them again and remind that we are all in this together. </li><li>And Indian brands have not disappointed. From Mondelez and BYJU’s to HP, brands have made beautiful advertisements as a tribute to the working class that continues to struggle. </li><li>We reached out to experts to discuss their favourite ads from this Diwali and some of the reasons that make them special. So, here is a listicle compiling the best ads of this year. </li></ul>Diyas and rangolis, food and family, gifts and greetings – this is what makes Diwali truly special. It is also an advertising carnival which brings up an opportunity for brands to reconnect with consumers as the market sentiment improves. Brands pour in big monies on traditional mediums to reach out to consumers at a larger scale. Every year, categories like FMCG, apparel, auto, e-commerce and consumer durables become the biggest spenders during Diwali. However, 2020 is unusual. Coronavirus still hasn’t left our country and people continue to be cautious about stepping out. So, this Diwali won’t be about bursting crackers on the street and meeting your family to exchange sweets. It will all be virtual, about being there for each other in tough times and celebrating small victories while maintaining a safe distance. So this year, brands have looked beyond family and home. After spending the first half of the year jobless, locked inside four walls, there are many who won’t get to celebrate the festival of light in its true spirit because they would be busy searching for small opportunities to support their family. The ironman, painter, watchman, delivery personnel and many other Indians will continue working, some bound by their circumstances and others by their duties. COVID’s economic disruption has adversely impacted the collective optimism for festivities. Yet, all it takes is the determined optimism of hope and celebration to cheer someone. Therefore, many brands decided to shine a spotlight on these heroes who go unnoticed. They urged consumers to support different sectors of our society who have been badly impacted by COVID-19. Common themes of togetherness, compassion, positivity, generosity, uplifting each other and supporting small businesses, emerged this year and took over the advertising canvas. Brands reminded their audience to help bring light and joy not just inside their homes but also outside their lives by sharing a little part of their happiness. After all, that's what festivals are all about. So like this unusual year, we decide to do something different. We reached out to experts to find out their favourite advertisements and the reasons why they loved them. Here is what they had to say about creativity this Diwali: Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting: Most brands have been warm, telling stories of togetherness and bonding with family, friends and neighbours. In that sense, all brands are playing their role in uplifting the sentiments of consumers, encouraging them to enjoy the festive season once again. However the campaign that stands out for me is the Cadbury's campaign. The brand has weaved in "togetherness and inclusiveness" into the very heart of the campaign idea. and gone beyond merely producing an engaging ad with a well told, warm story. The Cadbury's brand has taken the idea of togetherness to a different level by involving and doing something meaningful for a segment of society that has been badly impacted by Covid - the local neighbourhood retailers. It has played the role of a truly responsible, inclusive brand that believes growth is sustainable when the eco system grows together. The idea entails high level execution effort in terms of integrating the gathering database with advanced technology to make the idea come alive in a real way for every consumer. The campaign is an inspiring coming together of idea, execution and technology at every stage from conceptualization to the hyper personalised media plan. <div type="Youtube" id="So16ZBPK6mo" title="This is not just a Cadbury ad" thumbUrl="https://i.ytimg.com/vi/So16ZBPK6mo/mqdefault.jpg"></div> Roshan Abbas, Founder &amp; MD, Geometry Encompass: I just saw a lovely HP Print ad on DiwaliDilWali, it was beautiful and emotional. A follow up to their earlier campaign 2 years ago on supporting local sellers, it brings together the beauty of innovation, emotion and has a fabulous performance by Seema Pahwa. While everyone is harping on supporting small sellers the route and product integration is what makes this different. <div type="Youtube" id="2uA1r8gaRik" title="#YeDiwaliDilWali" thumbUrl="https://i.ytimg.com/vi/2uA1r8gaRik/mqdefault.jpg"></div> <keyword id="247533" type="PERSON" weightage="20" keywordseo="Karthik-Srinivasan">Karthik Srinivasan</keyword>, Social Media Expert and Independent Brand Consultant: I have seen a few Deepavali/Diwali ads and so far liked 2 of them more than the others. Both have the same theme, of not stopping the kind of work/purchases that we do during Deepavali because of the pandemic. Whether that sells consumerism or is coated as restarting the seller-buyer ecosystem is a different question. The first one is by Birla White, a brand that doesn't really have a say in Diwali, but brings itself very contextually and meaningfully into the Diwali discussion. This is by Autumn Grey. <div type="Youtube" id="FKnAmnyf_eo" title="Deewarein Sajengi Tabhi Toh Tyohaar Ki Rangat Badhegi" thumbUrl="https://i.ytimg.com/vi/FKnAmnyf_eo/mqdefault.jpg"></div> The second is a surprise since it is not from India! This ad is for the Malaysian bank, RHB that features Tamilians (Malaysian Tamils) and Tamil language, by FCB Kuala Lumpur. The theme is very similar to the Birla White story in that both use the father-daughter dynamics for emotional appeal. <div type="Youtube" id="gaUtaD-uzyg" title="RHB Deepavali 2020: Light In a Time of Darkness" thumbUrl="https://i.ytimg.com/vi/gaUtaD-uzyg/mqdefault.jpg"></div> Heeru Dingra, CEO, WATConsult: Out of all ads that seem to have gone live so far, Phillips’ Diwali campaign ‘Khushiyon Ki Ladi’, weaves a very beautiful and relevant story for the audience. Instead of approaching the festival directly, they took the viewers on a journey showcasing an interlinked chain of festivities, which surrounds all of us. With very relatable scenes like receiving a delivery, or purchasing sweets at a store, the video basically taught us the economy and dependency that businesses have on each other. With its smooth story narration and the ingrained feel good factor, the campaign did what it set out to do – make us associate Diwali with a feeling of community and interconnectivity. <div type="Youtube" id="GGd_g9MT0oY" title="Philips | #KhushiyonKiLadi" thumbUrl="https://i.ytimg.com/vi/GGd_g9MT0oY/mqdefault.jpg"></div> Vishnu Srivastav, Vishnu Srivastav, Creative Head, DDB Mudra South: My favourite Diwali campaign this year is ‘Not Just a <keyword id="3275564" type="PERSON" weightage="20" keywordseo="Cadbury-Ad">Cadbury Ad</keyword>’ by Cadbury. A large brand using its large platform to help other businesses in need. What could capture the Diwali spirit and Cadbury’s ethos of spreading cheer better? It’s data driven advertising with a deeply human impact. Janhavi Iyer, Associate Director- Content Strategy, Gozoop: The Not Just a Cadbury Ad by Cadbury definitely caught my attention this year. Not only is it supported by the use of sound media technology with the pin-code based personalization but it also meets one of the most important criteria for a great ad and that is actionability. With Covid leaving small and local businesses suffering, Cadbury’s ad was not just on brand but its simple message of buying local capitalized on the predominant sentiment of the nation, at a time when it was needed most. This year, as I stepped outside to shop for Diwali, I went to all my local stores, a conscious action sparked by a simple and insightful campaign. I’d also give a shout out to Oppo’s Be The Light campaign. From a storytelling perspective, the short film struck all the right chords without pushing the product too much, making it a delight to watch. <div type="Youtube" id="KHxc8QkSwiQ" title="OPPO F17 Pro - #BeTheLight To Spread The Light | Diwali'20" thumbUrl="https://i.ytimg.com/vi/KHxc8QkSwiQ/mqdefault.jpg"></div>

You Searched For "Eco friendly crackers" and got 3 results

What are eco-friendly crackers and how are they made

BI India Bureau

Vidya Balan to return as the Manjulika in ‘Bhool Bhulaiyaa 3’, film to release in theatres on Diwali alongside ‘Singham Again’

BI India Bureau

Experts share their favourite Diwali campaigns from 2020

Karuna Sharma

Popular Keywords

Buying Guides