<ul><li>While there are many speculations around Sports to be conducted for TV audiences only with no fans or limited fans in the stadium, anything is a possibility at this point in time. But from an audience appetite standpoint, fans are hungry and waiting for live sports. </li><li>The report says that ‘innovative content formats need to be thought of between the talent and broadcasters cohesively.' </li><li>Capitalizing on fan’s need for new sporting action and wanting to know more about the talent, interviews from-home and match reruns with athletes from the game commentating on it are some of the concepts to be toyed with.</li></ul>With most sports tournaments either cancelled or indefinitely postponed, YOY growth or estimation for year 2020 pre COVID-19 will not hold true. To help continue the growth of the sporting sector, India needs to focus on its athletes and sports performance for a vivid comeback post the pandemic. <br /><br />GroupM’s <keyword id="3199196" type="PERSON" weightage="20" keywordseo="ESP-Properties">ESP Properties</keyword> has, therefore, launched a playbook guide for the <keyword id="7840636" type="UNKNOWN" weightage="20" keywordseo="sporting-ecosystem">sporting ecosystem</keyword> and its stakeholders like talent, broadcasters, right holders, fans, sponsors and the government. It insists them to do their bit to keep the industry running. <br /><br />Here is what the Playbook recommends: <br />I. The post COVID-19 time is expected to define “new normalcy” which in turn will have a telling effect on all aspects of business including sports.<br />II. Keeping the fans engaged is an important KPI for a rightsholder &amp; broadcaster. The lockdown times could be a perfect opportunity for both to make heroes off their fans.<br />III. Broadcasters should toy around with various non-live sport-ainment formats as the fan acceptability quotient is high right now. Innovative content formats need to be thought of between the talent and broadcaster to make the most out of a fan’s interest in some sporting action.<br />IV. Government partnerships in sports realm is the need of the hour. Government &amp; sponsors have worked together beautifully as Public-Private-Partnerships. Post COVID-19 time will call for many such initiatives.<br />V. Talent needs to make full use of the lockdown to enhance relationships with fans via social media. Live talent interaction on social media has caught the eyes of a large fanbase since the fans need to see some action happening between the talent instead of no-action. Gaming &amp; virtual sports should definitely be in the consideration set for active fan engagement during current times taking a cue from how cricket world cup winner Ben Stokes engaged with his fans through F1 esports Vietnam Grand Prix.<br />

GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment

<ul><li>IPL finally made its comeback a little later than the usual schedule, causing a storm within the sponsors, fans and players. </li><li>Even though the pandemic has seen a direct impact on the <keyword id="10091989" type="UNKNOWN" weightage="20" keywordseo="sports-sponsorship-market">sports sponsorship market</keyword>, IPL continues to carve a niche for itself in India while also keeping its fans engaged. </li><li><keyword id="7463791" type="PERSON" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword> has showcased that it is pandemic-proof with the number of brands coming on board for sponsorship. </li></ul> ESP Properties, the entertainment and sports division of <keyword id="177241" type="COMPANY" weightage="20" keywordseo="GroupM">GroupM</keyword>, cited that the IPL 2020 sponsorship crossed the ₹500 crore mark this season. IPL finally made its comeback a little later than the usual schedule, causing a storm within the sponsors, fans and players. Even though the pandemic has seen a direct impact on the sports sponsorship market, IPL continues to carve a niche for itself in India while also keeping its fans engaged. <br /><br />The current position at which IPL stands is quite strong considering how the pandemic has taken a toll in India. This year ESP properties, being at the forefront, helped multiple brands in different categories close deals for IPL, some of them include; Paytm, Colgate, Myntra, Lifebuoy, Cadbury Dairy Milk, Clear Shampoo, Acko Insurance, MPL, Center Fruit and Tata Tea – Chakra Gold amongst others. IPL 2020 has showcased that it is pandemic-proof with the number of brands coming on board for sponsorship. <br /><br /><keyword id="345370" type="PERSON" weightage="20" keywordseo="Vinit-Karnik">Vinit Karnik</keyword>, Business Head, <keyword id="9208643" type="COMPANY" weightage="20" keywordseo="groupm-esp-properties">GroupM ESP Properties</keyword> said, “Sport is a universal language that connects everyone. While Cricket in the country returned with IPL – India welcomed it with a tremendous fervour despite the games being delayed and in a ‘no-live audience’ scenario. GroupM played a pivotal role in closing central and team sponsorships deals this year which goes to show that in a pandemic like this, brands have leveraged IPL to communicate their brand stories in the best way possible. With the heartfelt connection that our country has with the IPL phenomena, the fans made sure that they loyally and virtually welcome the games making sure that COVID-19 does not impact their vibe.” <br /><br />Despite the slowdown, backed by its growing presence IPL continues to attract strong consideration from advertisers and add to the year on year growth of the sports business industry. <br /><br />

IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties

<ul><li>As per the report, 2019 saw a healthy 17% growth in the overall <keyword id="933048" type="PERSON" weightage="20" keywordseo="Sports-sponsorship">Sports Sponsorship</keyword> market in India with the value crossing the mark of ₹9000 crore or $ 1286 million for the first time ever.</li><li>57% of the total Sports Sponsorship Industry was on account of media spends, which delivered ₹800 crore. </li></ul>ESP Properties- the entertainment and sports division of <keyword id="1601118" type="COMPANY" weightage="20" keywordseo="GroupM-India">GroupM India</keyword> today released the 2020 report on sports sponsorship in India. Overall growth in Sports Sponsorship at a healthy 17% where the Sports Sponsorship Industry crossed the INR 9000 Crore mark in 2019.<br /><br />2019 was the year for Cricket and dominated the sports advertising sector unanimously. IPL &amp; ICC World Cup gave a push in both, On-Ground Sponsorship and Media Spends. On-ground Sponsorship grew by 25%, for the first time, crossing INR 2000 Crore mark. Overall industry upsurge was INR 1347 crore of which INR 800 crore was contributed by media spends alone growing at 18%.<br /><br />Digital shot up by a whopping 84% from INR 475 crore to INR 875 crore.. While TV continues to grow as the biggest medium for ad spends in sports, brands are also having a clear digital plan along with a presence on TV to build a rapport with their consumers by reaching out to them in more ways than one. Engagement and interactivity are important elements of consumer marketing, and digital technology can be leveraged well to give differentiated solutions to sports lovers. 2019 also saw fantasy sports applications growing fast as advertisers and this traction will be carried forward into 2020 also with new experiences for the Indian sports fan.<br /><br />BCCI home series deals saw double the jump in sports sponsorship amounts. Paytm’s bid was at 58% incremental value in comparison to the previous per match value. Dream11, Lafarge Holcim (ACC Cement and Ambuja Cement), Hyundai will be the official sponsors for the next four years. At INR 2.59 Crore per match, the three sponsors will layout 73% more than the previous round.<br /><br />
	
  
  
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<br /><keyword id="345370" type="PERSON" weightage="20" keywordseo="Vinit-Karnik">Vinit Karnik</keyword> - Business Head, <keyword id="3199196" type="PERSON" weightage="20" keywordseo="ESP-Properties">ESP Properties</keyword> said, “Indian sports industry is on an upward trajectory breaking new grounds year-on-year. While cricket proved its dominance in 2019, overall the last 5 years the industry has doubled its size. If we look further, we can see a strong CAGR of 12.8% in the business of sports over the last 10 years, making it one of the strong pillars of the Indian economy. With the sports industry growing at 17% in 2019, the momentum on sports with added thrust from the government provides a holistic opportunity for the sector. Initiatives like Khelo India and Fit India movement are drivers towards making India a truly sporting nation.”<br /><br />Prasanth Kumar, CEO of GroupM South Asia said, “Over the last decade, we have witnessed the growth of sports leagues and their gaining popularity across the country. The sports industry has been growing and has witnessed a significant upward shift in the overall ad spends. The passion and excitement that’s involved in this platform have only strengthened. We see more and diverse audience indulging with this platform. Many innovations and leverage of assets in this space are powerful opportunities. As we are unfolding another decade, we see this space to be providing powerful thrust for greater brand stories.”<br /><br />The endorsement industry grew by 11% where cricketers contributed the most yet again validating the point that sports leagues and celebrity endorsements go hand in hand. In 2019, 70 new brand endorsement deals had happened. 50 out of 70 endorsements were done by cricketers. While 85% of total brand endorsements have come from cricketers, Virat Kohli and MS Dhoni pulled away 63% of the total brand endorsements. A total of 329 endorsement deals took place out of which 228 brands signed up with cricketers.<br /><br />The non-cricketing space was dominated by women athletes. Badminton queen P V Sindhu was the leading non-cricketing athlete in 2019 in terms of brand endorsements. While Sindhu added four brands to her portfolio, the most notable one among them was her tie-up with VISA that made her the first Indian athlete to endorse the financial services brand.<br /><br />
	
  
  
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<br />Mary Kom was another prominent name in the list of brand endorsers. While she brought glory for India at international Boxing events, she also added four brands to her tally. Adding to their list of brands were track &amp; field sensation Hima Das and Olympic Medallist Sakshi Malik too. All the women athletes added 11 new brands in 2019 takes the tally to 45 from 34 in 2018.

Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties

<ul><li>The size of the <keyword id="8900632" type="UNKNOWN" weightage="20" keywordseo="Indian-sports-industry">Indian Sports Industry</keyword> in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - <keyword id="933048" type="PERSON" weightage="20" keywordseo="Sports-sponsorship">Sports Sponsorship</keyword> Spends, Sports Celebrity Endorsement, and Media Spends on Sports Properties.</li><li>The biggest share here goes to media.</li></ul>GroupM ESP, the entertainment, esports and sports division of GroupM India today released the sports sponsorship report for India 2020. The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Crores. This report takes into consideration - sponsorship spends, celebrity endorsement and media spends on sports properties.<br /><br />The biggest share here goes to media, where advertisement spends on TV, Digital and Print media contributed to INR 3657 Crores, which accounts for 62% of the total spends. Sponsorship Spends included On-Ground Sponsorships, Team Sponsorships and Franchise Fee, and this took up 28% of the industry pie, which translates to an amount of INR 1673 Crores. An interesting shift that gained momentum in 2020 was the athlete endorsement which grew 5% over 2019, against the run of play in a year ravaged by the pandemic.<br /><br />During the period of inactivity in sports, there was a significant step jump in the level of social media influencer activity among popular athletes. Here again, cricketers ruled the roost, with a 92% share of the pie. Of the 377 endorsement deals that happened last year, 275 involved cricket players. 2020 also saw female athletes pulling in brands and the continued success of these stars is proof of the fact that our champions are loved, and we are proud of them. As the sporting nations wait eagerly in anticipation, the stocks are highly in favour of endorsements from our athletes.<br /><br />The lockdown had also catalyzed the growth in certain sectors. The absence of live sports along with a sub-optimal supply of fresh OTT content led to the shift towards gaming; the month of April 2020 saw an 11% increase in users per week along with a significant jump in average time spent per gamer. This led to a sudden boom in e-sports in 2020, with communities getting built and multiplayer activities gaining ground. Over the last three years, there has been a doubling in the gamer base as well as viewership numbers in the time.<br /><br />Despite the Covid-19 threat and multiple risks, India’s foremost sporting league, the Indian Premier League (IPL) got underway in UAE in September much to the delight of fans, players, franchisees, sponsors, and rights holders. The success of the IPL was a great demonstration of the qualities of brinkmanship and improvisation, just what the doctor ordered to lift the spirits of a nation in which cricket is followed with religious fervour. Even as the absence of a fair share of events has rendered year-on-year comparisons irrelevant, two things are extremely heartening. First, the overall levels of business seen in the industry in 2020, and then, the high running momentum as we exit the year and move on to 2021.In November, the Indian Super League (ISL) got underway in three venues in Goa with strict protocols and adherence to bio-bubble considerations. This was the first major sports event to be held in India after the pandemic; giving ample demonstration of our ability to pull off an event of this magnitude under such circumstances.<br /><br />Prasanth Kumar, CEO - GroupM South Asia said, “With the lockdown being enforced and subsequent stoppage of play on the field, the void was stark with no visibility on how the anti-Covid efforts would pan out. And even without any activities, our sports heroes stayed close to us. They came closer by actively engaging with their followers on social media and the spontaneity of this online content flow and with the open arms that we welcomed it, is the demonstration of the power of sports in our country. Speedy responses and improvisations are on the go where what the situation demanded and among the many things the Covid-19 situation taught us marketers, was the need to be adaptable as the tide turns fast around us.”<br /><br /><keyword id="345370" type="PERSON" weightage="20" keywordseo="Vinit-Karnik">Vinit Karnik</keyword>, Head – Sports, Esports and Entertainment, GroupM South Asia said, “Many sports properties were either cancelled or postponed and even sponsorship and media spends were impacted. But it is commendable how the sporting ecosystem reacted to this crisis taking into consideration the very fact that sports were back sooner than expected. Even in the face of an adverse context, the stakeholders came together to provide the spark the industry needed. The IPL and ISL are an exemplary demonstration of India’s preparedness to host major sporting events under such taxing circumstances. With many sporting events lined up in 2021, fans might have to make choices between certain events in terms of what, when and how much to watch, leading to a rise in demand for subscription viewing in live sports. 2020 looks like that proverbial backward step we take before a giant leap, like the one we are expected to take in 2021, as part of the making of the sporting nation."<br /><br />The past decade has seen the sports ecosystem coming on its own and as the Covid-19 threat put the brakes on the ecosystem, it has brought the stakeholders closer to one another as we found ways to work around the crisis. As India moves into the decade of the 20s, marketers can expect a continuous evolution in the state of affairs in the sports industry. As new content platforms emerged in the wake of the shortage of live sports in 2020, it will increase the demand for sporting content and its consumption in our country.<br />

Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP

<ul><li><keyword id="177241" type="General" weightage="20" keywordseo="groupm" source="Orion">GroupM</keyword> ESP, the entertainment, esports and sports division of GroupM India has released the 9<sup>th</sup> edition of Sporting Nation in The Making, its sports report that takes into consideration the sponsorship spends, player endorsements and media spends on sports properties.</li><li>The report estimated that the size of the Indian sports industry spends had surpassed Rs 9500 crore in 2021. It also revealed that the spending on sports celebrity endorsement grew by 11% year-on-year in 2021.</li></ul>GroupM ESP, the entertainment, esports and sports division of GroupM India in its sports sponsorship report for India 2021 said that the size of the Indian sports industry spends was estimated to have surpassed Rs 9500 crore in 2021. The report also stated that the spending on sports celebrity endorsement grew by 11% year-on-year in 2021.<br /><br />2021 saw an echoing comeback for sports sponsorships and media deals, as compared to 2020 when the pandemic took over. 2021 got our <i>Sporting Nation </i>back to a billion-dollar scale with a 62% growth over 2020. India’s performance at the Tokyo Olympics has been a morale booster for budding sports talent in the country and 2022 will bring new opportunities in multi-sport events. <br /><br />With INR 6018 Cr, Sports Adex surpassed 2019 levels in both TV &amp; digital. <keyword id="1521" type="General" weightage="20" keywordseo="cricket" source="Orion">Cricket</keyword> yet again, remains the most popular sport, accounting for 94% of the sports AdEx. The media spends on cricket in 2021 was higher (Rs 5657 crore) than the overall media spends of 2019 (Rs 5232 crore). A total of 444 brand endorsement deals have happened in 2021, with cricketers accounting for 318 endorsement deals and 87% of total brand endorsement value. The Olympic Year of 2021 increased Emerging Sports Athletes' endorsements by 79%, accounting for 13% of the overall brand endorsement value. <br /><br /><keyword id="232445" type="General" weightage="20" keywordseo="prasanth-kumar" source="Orion">Prasanth Kumar</keyword>, CEO – GroupM South Asia said, “2021 was a year of a major comeback for the sports industry. Not only in sports but we saw growth in sponsorships, endorsements, and media expenses in 2021. This year will also be a good re-start point for brands to invest in sports properties since sports will see a rise and will in-turn deliver ROI to brands. Apart from this, we even saw esports gaining significant traction and there was a major rise in the number of gamers in the country. Properties like PKL, ISL, etc. are also seeing a major rise in followers which goes to show that India is heavily invested in overall sports from an interest and inquisitiveness standpoint. As for cricket, we are seeing a growing interest by Foreign private equity giants investing in Indian cricket which is proving that Cricket will continue seeing a huge surge in India and with 2021 getting cricket back on track, we are seeing 2022 racing ahead, aiming to cross INR 10,000 Cr mark.”<br /><br /><i> </i>Acceptance of visual media for live sports broadcast by fans led to a great demand of platforms like SonyLiv and Disney Hotstar who are now streaming a variety of sports for their audiences. We see the OTT space becoming more competitive in the years to come since India is adopting OTT for live streaming sporting action.<br /><br /><keyword id="345370" type="General" weightage="20" keywordseo="vinit-karnik" source="Orion">Vinit Karnik</keyword>, Head – Sports, Entertainment and Esports, GroupM South Asia said, “India as a Sporting Nation has finally arrived, overcoming all barriers brought in by the pandemic. Cricket being the hero of India, contributed 88% of the sports spends. IPL and T20 WC boosted the sports adex growth. We also saw emerging sports contributing 12% on the overall sports spends. The media spends in 2021 were the biggest contributors, who accounted for almost two-thirds of all sports industry spending. While sports celebrity endorsement was on the rise in 2021, Virat Kohli, MS Dhoni, <keyword id="13937" type="General" weightage="20" keywordseo="rohit-sharma" source="Orion">Rohit Sharma</keyword>, Neeraj Chopra and PV Sindhu are the top athletes in the sports celebrity brand endorsement space. 2022 will be an exciting year with the Asian Games, FIFA World Cup, Premier Badminton League, and many more properties coming up, and the fans are in for a treat. The sports arena is an exciting drive ahead from the fanbase lens and the business lens too and we have a host of opportunities in the Indian sports industry.”<i> </i><br /><br />With an action-packed 2021, media spends in sports saw some heavy scoring in India as brands and consumers were brought closer by broadcasters. Technology also played a very crucial role in evolving the way people appreciate sports. The household penetration of TV sets in different markets over the country saw a major role in the growth of sports properties. With this, TV continues to be the largest medium since 2021 saw overall ad spends of Rs 5051 crore, which was a growth of 59% over 2020 and we saw digital spends touching Rs 965 crore.<br /><br />

The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

<ul><li>Military clashes at the India-China border that led to negative sentiments in the country had resulted in Dream11 replacing Vivo in 2020 as IPL’s title sponsor.</li><li>In 2018, Vivo acquired the IPL title sponsorship for Rs 2,199 crore in a five-year deal. </li><li>This year, the brand is back as the title sponsor for IPL. </li></ul>On January 18, during <keyword id="7866747" type="UNKNOWN" weightage="20" keywordseo="ipl-2021">IPL 2021</keyword> auction in Chennai, IPL Chairman Brijesh Patel announced brand Vivo as IPL's title sponsor for the 2021 edition.<br /><br />The smartphone and technology company had been replaced by Fantasy Gaming Platform Dream11 in 2020. The move came after the BCCI and the IPL Governing Council were both criticised for retaining Vivo as the title sponsor amid the raging anti-China sentiment.<br /><br />According to media reports, Dream11 bagged the rights for Rs 222 crore, beating Byju's and Unacademy, who bid around Rs 210 crore and Rs 150 crore, respectively. <br /><br />As per GroupM’s ESP Properties, IPL 2020 sponsorship crossed the ₹500 crore mark last season. <br />

Vivo India is back as title sponsor for Indian Premier League 2021

<ul><li>As per TAM's Sports report titled, ‘Commercial Advertising in <keyword id="8767789" type="UNKNOWN" weightage="20" keywordseo="IPL-season-13">IPL Season 13</keyword>’, Oppo India is the largest advertiser on IPL with 5% ad volume. </li><li>Dream11 has emerged as the top brand, which moved up by 5 positions to achieve 1st place in advertising than last year. </li></ul>After Chinese mobile brand Vivo suspended its partnership with the Board of Control for Cricket in India (BCCI) as the title sponsor for the Indian Premier League this year, Oppo India has emerged as the largest advertiser during 25 matches of IPL season 13. The brand has 5% ad volumes this year, revealed TAM Sports’ latest report. <br /><br />Oppo India was followed by Sporta Technologies and Vodafone India. <br /><br />      <div type="image" title="tam - top 10 advertisers during ipl" msid="78678132" hostid="261"></div><br />According to ESP Properties, the entertainment and sports division of GroupM, IPL 2020 sponsorship has already crossed the ₹500 crore mark this season.<br /><br />First-time sponsor Dream11 has emerged as the top brand, which moved up by 5 positions to achieve 1st place in advertising than last year. Two brands that were common between the top 10 brand list of IPL 12 and IPL 13 are ‘Dream11.com’ and ‘Phonepe.’<br /><br />      <div type="image" title="tam - ipl 10 brands" msid="78678162" hostid="261"></div><br />Interestingly, five out of 10 categories that have invested in IPL this year are from E-commerce sector with 35% share of IPL 13 Advertising.<br />      <div type="image" title="tam - ipl categories" msid="78678182" hostid="261"></div><br />The current IPL season is turning out to be the best so far for Disney+Hotstar and Star TV channels. Not only has the viewership broken all its previous records, IPL has seen a spike in brand interest. It saw 30 plus new categories and 150+ new brands advertise during IPL season 13 than IPL season 12. <br /><br />The <a href="https://www.businessinsider.in/advertising/media/news/it-is-a-six-dream11-ipl-2020-week-1-surpasses-all-its-previous-viewership-records/articleshow/78428024.cms">matches </a>from Day 1 to Day 7 garnered more than 34 million impressions, viewed by over 100 million viewers match-on-match. 1 out of 3 viewers watched it live.<br /><br />IPL also brought up the overall AdEx for sports genre. During 22 Days of IPL 13, Ad Volumes in Sports genre also spiked by nearly three times compared to 28th Aug – 18th Sep, 2020 (22 Days prior to IPL 13). <br /><br />Tally of Advertisers and Brands grew by 16% and 7% respectively in IPL 13 and IPL 12. <br />      <div type="image" title="tam - ipl brand count" msid="78678188" hostid="261"></div><br />Top 10 Advertisers contributed more than 35% share of Ad Volumes during 25 matches of IPL13 and 40% share in IPL 12. <br />

Oppo India becomes the top advertiser during IPL season 13: Report

It is not everyday that two A-list celebrities come together. In the last two years, this rare occurrence has happened at least thrice, bringing to the fore a class of power couples. And, their combined brand value can top the charts. <br /><br />Earlier too, legendary Bollywood actors Amitabh and Jaya Bacchan came together for endorsing <keyword id="413856" type="COMPANY" weightage="20" keywordseo="Kalyan-Jewellers">Kalyan Jewellers</keyword> Mudhra collection as parents to a would-be bride. Though Shah Rukh Khan and Gauri Khan also did a few ads like D'decor together, experts believe the real moolah lies in the paired reigning superstars. <br /><br />The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who are also coming together for a soon-to-be released movie. <br /><strong><br />Alia Bhatt and Ranbir Kapoor <br />
  
  
  
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</strong><br />Hitting the nail before they turn a married couple, e-commerce giant Flipkart roped Alia Bhatt and Ranbir Kapoor for a national campaign. They play the role of a couple too where Alia is seen commenting on Ranbir’s clothing style.<br /><br />Alia who is high on successes like Raazi and Gully Boy makes more from brand endorsements, as compared to Ranbir who had a spate of flops before the release of Sanju this year.<br /><br />The 26-year-old actor, Alia Bhatt has collaborated with some of the best brands in India and is the first celeb to promote Uber Eats, Nokia and Make My Trip. She reportedly <a href="https://www.marketingmind.in/reasons-why-alia-bhatt-has-become-popular-in-brand-endorsements/">has a brand value </a> of $98,10,700.<br /><br />Ranbir Kapoor reported has a brand value of ₹1.39 billion, according to Duff and Phelps' Celebrity Brand Valuation Report 2018. <br /><br />But together, both their fortunes could change and so will that of the brands they would be a part of. <br /><br />Together they have an estimated brand value of ₹2.77 billion<br /><br /><br /><strong>Deepika Padukone and Ranveer Singh<br />
  
  
  
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 </strong><br />The star couple Deepika Padukone and Ranveer Singh have around 40 brands together in their kitty. And some of them are competitors. For instance, Ranveer Singh endorses Make My Trip while Deepika promotes GoIbibo. <br /><br />But electronics brand Lloyd also brought them together to do what they do best--as newlyweds to endorse the company’s household electronics like air conditioners, LED TVs among others. <br /><br />According to a report by ESP properties, “<em>Their successive blockbusters and the buzz around their wedding for months before the event, was enough to earn them a spot in the top 3 brand favorite stars of the year.</em>” <br /><br />Ranveer Singh earns over ₹840 million from more than 20 brand he endorses. He charges between ₹30-40 million to ₹40 million per advertisement. <br /><br />Ranveer Singh earned ₹626 millions alone in 2017 from brand endorsement, said Forbes list of 100 celebrities for 2017. Deepika Padukone is the top earner in brand endorsements amongst actresses. She promotes 18 brands and earns ₹750 million. <br /><br />The brand <keyword id="3056668" type="PERSON" weightage="20" keywordseo="deepveer">DeepVeer</keyword> has an estimated value of ₹1.59 billion. <br /><br /><strong>Anushka Sharma and <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> </strong><br /><br />
  
  
  
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<br />The trendsetters in the latest category however remain Virat Kohli, the captain of the Indian cricket team, and his actor wife Anushka Sharma. <br /><br />And without they have more than one ‘couple’ endorsement. Both of them together<a href="https://www.livemint.com/industry/media/myntra-appoints-virat-kohli-anushka-sharma-as-first-brand-ambassadors-1556879575460.html"> reportedly have a brand value of $200 million</a> with 40 brands in their kitty like Head and Shoulders, Pepsi, Celkon, Boost, Audi, Fastrack, Nivea, Puma, American Tourister and Uber.<br /><br />The two have also been featured together in a clothing brand advertisement, Manyawar, for which they did a sequel after their marriage. In fact, it was an ad shoot that brought this couple together as they met in 2013 while shooting for Head and Shoulders. <br /><br />They recently shot an ad for Google Duo where Anushka Sharma and Virat Kohli show their goofy relationship.<br /><br />“In 2017, #Virushka was evidently the year’s Power Couple.Colgate skillfully leveraged the fandom of both the stars separately this year.” said the ESP Properties report. <br /><br />Virat Kohli is the star of the brand endorsement <a href="https://economictimes.indiatimes.com/industry/services/advertising/virat-kohli-tops-powerful-celebrity-brands-list-with-a-brand-value-of-170-9-million/articleshow/67469396.cms">as he was listed</a> as the most powerful celebrity brand in the list of Duff &amp; Phelps at the brand valuation of $170.9 million. Virat Kohli is also the first Indian sportsperson to sign a deal worth ₹10 billion with Puma. Kohli signed the eight-year deal with the lifestyle brand last year.<br />

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5559367deab8ea0452c4f733-899-674/michael-fassbender-steve-jobs.png" border="0" alt="michael fassbender steve jobs"><p class="source"><span>Universal Studios</span></p><p class="caption">Michael Fassbender plays "Steve Jobs" in Aaron Sorkin's movie about Apple.</p></img></div><p></p></div></div>Good morning. Here's everything you need to know in the world of <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> today.</p><p><strong>1. <a href="http://www.businessinsider.com/google-secret-ad-fraud-team-2015-5">Google has 100 people working on a project so secretive, most of them can only reveal their first names.</a></strong> The team is working to combat ad fraud. </p><p><strong>2. <a href="http://www.businessinsider.com/developers-see-drop-in-windows-phone-ad-revenue-from-google-admob-2015-5">People are speculating that Google might be trying to kill Windows Phone by cutting off ad revenue to its apps.</a></strong> Mobile app developers on the Windows Phone platform have been reporting a sharp drop-off in revenue from Google's AdMob ad network. Google says it is "actively investigating and working to fix this."</p><p><strong>3. <a href="http://www.businessinsider.com/taboola-raises-mutli-million-dollar-investment-from-baidu-2015-5">Billion-dollar unicorn Taboola has just raised more millions in funding.</a></strong> The multi-million dollar investment comes from China's biggest website, Baidu.</p><p><strong>4. <a href="http://www.businessinsider.com/coke-has-repeated-hilltop-ad-may-times-since-1971-2015-5">Coke is so proud of its 1971 ad that appeared in the finale of "Mad Men" that it has repeated it again and again over the years.</a></strong> The iconic "Hilltop" ad has returned in many forms.</p><p><strong>5. <a href="http://www.businessinsider.com/afp-rid-of-cds-starbucks-teams-up-with-spotify-2015-5">Starbucks has teamed up with Spotify to turn its baristas into DJs.</a></strong> The streaming service is giving premium accounts to Starbucks' 150,000 employees in the US to allow them to create in-store playlists.</p><p><strong>6. <a href="http://www.businessinsider.com/mark-zuckerberg-facebook-intern-2015-5">An ex-Facebook intern has described what it was like to meet Mark Zuckerberg.</a></strong> "It was intense because he just spews wisdom at you," she told Business Insider.</p><p><strong>7. </strong><span style="line-height: 1.5em;"><a href="http://www.businessinsider.com/wpp-launches-sports-agency-2015-5"><strong>WPP has acquired a majority stake in UK-based sports marketing agency Two Circles.</strong></a> Following the deal, Two Circles will become part of WPP's newly-created sports rights agency ESP Properties, which is already working with the Cleveland Cavaliers basketball team and Manchester City FC.</span></p><p><strong>8. <a href="http://www.businessinsider.com/corona-sales-are-soaring-2015-5">One of the worst-tasting beer brands is mysteriously beating the rest of the industry.</a></strong> Corona sales are soaring.</p><p><strong>9. <a href="http://www.businessinsider.com/analysts-on-google-buy-button-2015-5">Adding a buy button that lets people buy things directly for Google looks like it will be a big win for the company.</a></strong> Analysts say a buy button would help Google counter competition from Amazon and Alibaba.</p><p><strong>10. <a href="http://www.businessinsider.com/michael-fassbender-as-steve-jobs-in-trailer-2015-5">The "Steve Jobs" trailer provides the first look at Michael Fassbender as Apple's co-founder.</a></strong> Seth Rogen plays Steve Wozniak.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/travel-video-of-turkey-2015-5">You'll want to travel to Turkey after watching this incredible video</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Z1OHYwdTrwUcBtoyLiAODcSm_kdKBKLx" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'Z1OHYwdTrwUcBtoyLiAODcSm_kdKBKLx',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

The 10 things in advertising you need to know today

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5730e24cdd089572028b475e-1440-1080/ep50-ss01-1920.jpg" alt="game of thrones" data-mce-source="HBO" /><p class="source"><span>HBO</span></p><p class="caption">Frikidoctor knows what will happen to Daenerys before you.</p></div><p></p></div></div>A Spanish YouTuber is leaking spoilers for season six of "Game of Thrones" several days in advance of each episode - posting videos to his channel in which he makes video "predictions" which turn out to be unerringly accurate.</p><p>Needless to say, HBO is not happy.</p><p>The premium video company is aggressively targeting the videos of Frikidoctor (also known as "Spanish Spoiler") that contain spoilers, using YouTube's DMCA system to file takedown demands, forcing the videos offline within hours of uploading. (<a href="http://www.techinsider.io/game-of-thrones-leaks-reddit-2016-5">Kim Renfro has a more detailed overview over on our sister site Tech Insider</a>.)</p><p>In short - HBO is asserting that these videos are infringing on its copyright by leaking and discussing spoilers, even if the videos don't contain any actual leaked footage.</p><p>Frikidoctor is developing a devoted fanbase on Reddit, and HBO's actions is causing some controversy among them. <a href="https://www.reddit.com/r/freefolk/comments/4i7y4b/so_can_a_video_be_taken_down_even_if_it_does_not/d2vwls2">Some believe that the company is</a> "gaming the system" - abusing YouTube's automated copyright takedown system to remove material which is embarrassing and potentially commercially damaging, but not an actual violation of its copyright.</p><p>"HBO is blatantly and maliciously abusing the DMCA request system with frivolous claims to suppress spoilers," wrote one angry poster. "This is a big deal."</p><p>But outraged Reddit comments aren't sound legal guidance. What's the truth of the matter? We reached out to a few legal experts for their perspective on HBO's approach to spoilers.</p><p>The verdict: HBO might have a case after all.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5730ad0e9105844d018c1a3d-955-547/reddit game of thrones leaks2.png" alt="reddit game of thrones leaks2" data-mce-source="YouTube/Reddit" /><p class="source"><span>YouTube/Reddit</span></p><p class="caption">The message replacing one of Frikidoctor's videos following a DMCA takedown.</p></div><p></p></div></div></p><p>Dr. Andres Guadamuz, senior lecturer in intellectual property law at the University of Sussex, has watched some of the Frikidoctor videos in question, and thinks HBO may be in the right: "I would agree that these may actually be infringing (although they are borderline in my opinion, and this could be argued either way)."</p><p>"Copyright protects an expression of the idea, not an idea itself, and while plot points might be an idea, the expression of that idea is protected," he told Business Insider. "Characters, dialogue, plot twists... all of these are protected by copyright. After the Lenz v Universal case (of Prince fame), Google are under an obligation to consider fair use before removing content, but in this case I would argue that the number of fair use arguments would be limited."</p><p>Guadamuz added: "The fact that these plot points are central to the storyline could be very important in a copyright litigation, the test for infringement is qualitative."</p><p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5730e24cdd089572028b475f-1440-1080/tyrion in meereen game of thrones.png" alt="Tyrion in Meereen Game of Thrones" data-mce-source="HBO" /><p class="source"><span>HBO</span></p><p class="caption">Tyrion Lannister, in Meereen.</p></div><p></p></div></div>Professor Lilian Edwards, who focuses on internet law at Stathclyde University, agreed that the fair use defense is debatable but suggested that HBO's decision to use DMCA might have been motivated in part by the speed at which it can be deployed. "I wonder if there wouldn't be a simpler line of attack there - in that if these are leaks (rather than spoilers already broadcast) there has fairly clearly been a breach of confidence (a tort) or even a breach of a non disclosure agreement (NDA- breach of contract)," she said.</p><p>"However neither of these offer as simple and effective a remedy as a DMCA takedown, which is enforced automatically by Google, ie YouTube - so probably why they have used this. If it depended only on confidence or contract I think (though I am not a US civil lawyer) than an injunction would need to be sought in a court - time consuming esp when spoilers are out..!"</p><p>Jeff Cusson, SVP of Corporate Affairs at HBO, said in a statement that "HBO aggressively protects its programming, but we find it counterproductive to publicly discuss specific anti-theft tactics." Google did not immediately respond to a request for comment.</p>      <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/dwayne-the-rock-johnson-rock-clock-alarm-app-2016-5">We dare you to oversleep with Dwayne 'The Rock' Johnson's new motivational alarm clock app</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="N2Z2ZiMzE6WxpzmXdMPI0o9kLHIftTBi" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'N2Z2ZiMzE6WxpzmXdMPI0o9kLHIftTBi',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

You Searched For "ESP Properties" and got 11 results

GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment

BI India Partner

IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties

BI India Partner

Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties

BI India Partner

Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP

BI India Bureau

The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

BI India Partner

Vivo India is back as title sponsor for Indian Premier League 2021

BI India Partner

Oppo India becomes the top advertiser during IPL season 13: Report

Karuna Sharma

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

Preeti Soni

The 10 things in advertising you need to know today

Lara O'Reilly

HBO is using copyright law to censor a YouTuber who keeps leaking 'Game of Thrones' spoilers in advance

Rob Price

Some members of multilevel-marketing company Young Living are making questionable claims about 'essential oils' curing cancer and coronavirus

Nicole Einbinder