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<div class="image-container float_right click-to-enlarge" style="width:380px"><div class="image"><a title_source="Carlsberg / YouTube" title_caption="" class="zoomin" href="http://static4.businessinsider.com/image/51409ab4eab8ea2e73000020-960/carlsberg-2.jpg"></a></div>Carlsberg / YouTube</div>Carlsberg hired <keyword id="1758019" type="UNKNOWN" weightage="60" keywordseo="Duval-Guillaume">Duval Guillaume</keyword> Modem — the Belgian agency famed for its elaborate public hoaxes — to create this new ad, which puts a group of best friends to the test when one of them calls late at night begging for money.
The premise is simple. Your phone goes off between 1 a.m. and 3 a.m., and your buddy tells you that he's has just lost 300 euros (about $400) in a card game, and won't be allowed out of the poker den unless you can come up with the money immediately.
The execution — as always, when it comes to Duval Guillaume's ads — is complicated. (The agency also did TNT's "<a href="http://www.businessinsider.com/this-real-life-insane-belgian-tnt-stunt-got-5-million-views-in-24-hours-2012-4">dramatic surprise</a>" ad and <a href="http://www.businessinsider.com/this-coke-ad-in-which-ordinary-folks-are-suddenly-forced-into-a-007-foot-chase-is-utterly-charming-2012-10">Coke's 007 foot chase video</a>). The put-upon friend (who <a href="http://www.duvalguillaume.com/news/2013/carlsberg-puts-friends-to-the-test">the agency says</a> do not know they're being filmed) arrives in the dodgiest neighborhood in town and must navigate a bare-knuckle boxing contest, a cock fight, and a several bouncers before being admitted to a back-room filled with scary characters holding the buddy hostage.
Only when the money is placed on the table does a curtain fall — revealing that it's a giant beer promotion.

A Friend Calls at 3AM, Needing $400 For A Gambling Debt To Some Thugs. Do You Help?

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Banking seriously needs to improve its image.Its wretched reputation is so ingrained that even kids hate the industry.The Belgian Financial Sector Federation - Febelfin - tasked ad agency Duval Guillaume (<a href="https://www.youtube.com/watch?v=55ZjQbBSpIQ">famed for its viral hit for TNT - "Push To Add Drama)</a> with creating a campaign designed to raise the profile and appeal of banks.So the agency rounded together a bunch of children and asked them whether they'd consider becoming a banker when they're older.Here are some of the frank responses:Perhaps they'll change their minds when they get older.<h3>Here's the ad in full:</h3> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/pixels-trailer-adam-sandler-donkey-kong-pac-man-video-games-movie-2015-3">Adam Sandler may finally have a hit with 'Pixels' - watch the awesome trailer</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="oycDMydDp8_hqMFg0ZJDP-lIbRCMoPvz" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Here's what happens when you ask a bunch of kids what they think of bankers

Experiential ads are taking over.
<keyword id="43777" type="CITY" weightage="60" keywordseo="Renault">Renault</keyword> UK allowed two unsuspecting people to test drive its new Clio model with a fake car sales person.
When the drivers stopped at an intersection, they were asked to they try the "va va voom" button on the car's dash.
Upon doing so, they were immediately transported to Paris in the form of an impromptu piece of street theater — via a kissing couple, an Eiffel Tower backdrop, baguette and rose vendors, and then dancing girls and guys.

The two ads — one featuring dancing women in lingerie, the other topless men — embraces the trend of immersive "experiential" ads that plunge everyday consumers into strange situations, which are filmed for YouTube. <a href="http://www.businessinsider.com/how-a-belgian-agency-made-one-of-the-most-viral-videos-of-this-year-2012-5">Belgian agency Duval Guillaume popularized the trend when it released a video last year for TNT</a>, in which people in a random European square were bombarded by biker gangs, gun fights, and other dramatic scenarios after pushing a red button. The TNT spot now has more than 44 million views.
The Renault ad incorporates not only the button pushing, but another ingredient of a recently successful experiential ad: a test drive gone wrong.
Pepsi's most successful social video ever, released earlier this month, had race car driver Jeff Gordon dress up and take a used car salesman on a high octane, terrifying test drive. (<a href="http://www.businessinsider.com/jeff-gordon-pepsi-video-is-fake-2013-3">It also turned out to be completely fake</a>, but that didn't stop it from becoming a viral success.)
Renault's carefully planned ad was created by Manning Gottlieb OMB and <a href="http://www.unrulymedia.com/socialvideolab">Unruly's Social Video Lab</a>. Unruly is a social company that tracks online videos that go viral and <a href="http://www.businessinsider.com/how-to-make-a-viral-video-2013-3">breaks down the causes of its success</a>.
This is Unruly's first time working with a company on making an ad that it thinks will go viral.
One significant difference between Renault's campaign is that both TNT and Pepsi only had one video meant to appeal to both sexes. Renault broke its campaign into two videos: one aimed at mainly at guys (featuring women in lingerie) and the other mostly at women (starring a batch of shirtless dudes). Will this decrease or increase the overall sharing?
Here's the other ad:

And here's the TNT ad by Duval Guillaume:

Test Drive A Renault, Get A Private Show From Dancing Girls

In promoting its launch in Belgium last April, <a href="http://www.businessinsider.com/this-real-life-insane-belgian-tnt-stunt-got-5-million-views-in-24-hours-2012-4">TNT put out an insanely cool ad</a> centered around unsuspecting people pressing a large "push to add drama" button.
Mayhem ensued as fights and gunfire broke out in a quiet town. Bikini babes on motorcycles also tore up the street to add more drama to the event.
The Belgian ad went <keyword id="54320" type="PERSON" weightage="60" keywordseo="Viral">viral</keyword> immediately and has since been watched over 42 million times.
With another launch scheduled in the <keyword id="44173" type="COUNTRY" weightage="60" keywordseo="Netherlands">Netherlands</keyword>, <keyword id="151591" type="COMPANY" weightage="60" keywordseo="TNT">TNT</keyword> is at it again with another crazy <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword> filled with more gunfire, kidnappings, and brawls. No bikini babes in this ad, though, as a group of streaking men take up the quota of scantily clad people. TNT's agency in the region is Duval Guillaume.
Watch the TNT ad below:

TNT Made Another Insane 'Push To Add Drama' Viral Video

<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="Screenshot" title_caption="Duck Dynasty star Phil Robertson" class="zoomin" href="http://static4.businessinsider.com/image/52bd82ef69bedd502ece32ea-960/duck-dynasty-episode-one-2.jpg"></a>ScreenshotDuck Dynasty star Phil Robertson</div></div>Good morning, AdLand. Here's what you need to know today:
The group behind <a href="http://www.faithdrivenconsumer.com/istandwithphil">a petition</a> asking A&amp;E to immediately reinstate suspended Duck Dynasty star Phil Robertson has reached its goal of 250,000 signatures. Created by the Christian consumer group Faith Driven Consumer, the "I Stand With Phil" petition also asks the network to apologize to Robertson and his fans for its "rash, discriminatory" treatment of him after he made racist and anti-gay remarks in a story published by GQ Magazine.
Coca-Cola and ad agency Duval Guillaume teamed up to place posters in shopping malls this holiday season <a href="http://www.duvalguillaume.com/news/2013/the-poster-that-turned-into-wrapping-paper">that people could tear down and use as wrapping paper</a>. Here's what it looked like: 

JWT New York <a href="http://www.mediapost.com/publications/article/216242/jwt-snatches-creative-pair-from-anomaly.html">hired executive creative directors Andy Carrigan and John Zast</a> from Anomaly to work on the Macy's account.
Channing Tatum's parody of Volvo Trucks' John-Claude Van Damme split video <a href="http://www.campaignbrief.com/2013/12/channing-tatums-volvo-parody-n.html">was the most viewed advertising spoof of 2013</a>.
SafeAuto Insurance <a href="http://www.nytimes.com/2013/12/27/business/media/playing-on-americas-love-for-its-2-ton-darlings.html?_r=0">is running a new campaign</a> that highlights the personal relationships Americans have with their cars.
Pando Daily's Nathaniel Mott wonders when news sites will catch up to the rest of the web and <a href="http://pando.com/2013/12/26/no-response-when-will-news-sites-catch-up-to-the-rest-of-the-web/">adopt sites with responsive design</a>.
The production companies that made American Idol and Big Brother <a href="http://adage.com/article/digital/big-brother-american-idol-producers-prep-2014-web-push/245762/">have big online video series</a> planned for 2014.
Adweek looks at <a href="http://www.adweek.com/news/technology/5-awesome-branded-twitter-plays-2013-154584">the five best branded Twitter moves of 2013</a>.
And Digiday <a href="http://digiday.com/agencies/5-favorite-agency-stories-2013/">counts down its five favorite agency stories of the year</a>.
Pepsi <a href="http://adage.com/article/digital/marketers-sound-apple-s-itunes-radio/245846/?utm_source=Media&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Media">signed up for another year of advertising on Apple's iTunes Radio</a>, while Nissan is evaluating whether it will re-up for 2014. 
Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>:
<ul>
<li><a href="http://www.businessinsider.com/jay-zs-brand-is-suffering-because-people-dont-trust-him-anymore-2013-12">Jay Z's Brand Is Suffering Because People Don't Trust Him Anymore</a></li>
<li><a href="http://www.businessinsider.com/iron-maiden-profits-off-pirates-2013-12">How Iron Maiden Actually Made Money From People Stealing The Band's Music</a></li>
</ul>

A Petition Asking A&E To Reinstate Duck Dynasty's Phil Robertson Has Reached Its Goal [THE BRIEF]

<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image on-image"><a title_source="Martin Cathrae / Flickr, CC" title_caption="" class="zoomin" href="http://static5.businessinsider.com/image/4f8c97f369bedd9947000002-960/ax-4.jpg"></a><a href="http://www.flickr.com/photos/suckamc/">Martin Cathrae / Flickr, CC</a></div></div>Good morning, AdLand. Here's what you need to know today:
Unilever announced in an investors' meeting yesterday that <a href="http://adage.com/article/news/unilever-eliminate-800-marketers-globally-cut-launches/245542/">it will be cutting 800 marketers</a>, decreasing its product varieties by 30 percent, and will continue to trim agency and commercial production fees.
Champs Sports and BBDO New York are<a href="http://www.youtube.com/watch?v=RK5ueCI_Pso#t=42"> letting kids hack their parents' browsers this Christmas</a>. The campaign, with spokesperson Jon Gruden, turns wish lists into banner ad takeovers.
Sebastien Desclée is the new president of Draftfcb International. Desclée was previously CEO at Duval Guillaume Modem and Publicis Belgium.
Y&amp;R New York is <a href="http://www.mediabistro.com/agencyspy/yr-ny-makes-some-cuts_b57594">laying off 15 people</a> due to their recent loss of the floundering retail chain J.C. Penny, AgencySpy reports. 
AdAge reports that WPP is <a href="http://adage.com/article/agency-news/united-airlines-talks-wpp-a-dedicated-agency/245519/">pitching a new dedicated agency to airline United Continental Holdings</a>. The proposed team includes execs from Wunderman, KBM, MEC, Landor Associates, and Kantar. 
Digiday takes a look at how MasterCard extensively <a href="http://digiday.com/brands/mastercard-social-media-101/">trains its employees in social media strategies</a>.
Rolling Stone will be <a href="http://adage.com/article/media/rolling-stone-planning-website-cover-country-music/245551/">launching a website dedicated to country music</a> in the second quarter of next year. It will be based in Nashville and is expected to have one million unique visitors in its first year.
Unruly Media has compiled <a href="http://www.adweek.com/adfreak/watch-most-shared-ads-past-8-years-unruly-medias-viral-spiral-154307">the most shared ads of every year from 2006 to 2013</a> into a neat widget you can play with below. Unilever's Dove brand bookends the collection, though its "Evolution" spot from '06 was shared 60,954 times compared to the 4.24 million shares of this year's "Real Beauty Sketches" (via Adweek):

 
Previously on Business Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>:
<ul>
<li>
<a href="http://www.businessinsider.com/the-mimi-foundations-if-only-for-a-second-2013-12">Watch How These Cancer Patients Reacted To Getting Hilariously Awful Makeovers</a>
</li>
<li>
<a href="http://www.businessinsider.com/twitter-retargeted-mobile-ads-2013-12">Twitter's Mobile Ad Offerings Just Took A Huge Step Forward - And They Might Be Even Better Than Facebook's</a>
</li>
<li>
<a href="http://www.businessinsider.com/kanye-vs-creative-director-online-quiz-2013-12">This Online Quiz Asks Whether Advertising Executives Have Bigger Egos Than Kanye West</a>
</li>
<li>
<a href="http://www.businessinsider.com/harvey-nichols-sorry-i-spent-it-on-myself-2013-12">Upscale Department Store Suggests Spending All Your Christmas Money On Yourself And Giving Your Family Toothpicks</a>
</li>
<li>
<a href="http://www.businessinsider.com/nigella-lawson-and-charles-saatchi-fued-captivates-uk-2013-12">A Coke-Filled Feud Between A Celebrity Cook And A Legendary Ad Exec Has The UK Captivated</a>
</li>
</ul>

You Searched For "Duval Guillaume" and got 6 results

A Friend Calls at 3AM, Needing $400 For A Gambling Debt To Some Thugs. Do You Help?

Jim Edwards

Here's what happens when you ask a bunch of kids what they think of bankers

Lara O'Reilly

Test Drive A Renault, Get A Private Show From Dancing Girls

Laura Stampler

TNT Made Another Insane 'Push To Add Drama' Viral Video

William Wei

A Petition Asking A&E To Reinstate Duck Dynasty's Phil Robertson Has Reached Its Goal [THE BRIEF]

Aaron Taube

Unilever Announces Brutal Cuts: 800 Marketing Jobs Gone; 30% Of Products Axed [THE BRIEF]

Richard Feloni

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