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How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
Here is why Durex has been asking people to forget condoms
The number one reason why people avoid using condoms is reduced enjoyment
Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
Durex referenced a sexual assault scene from Netflix’s Sex Education to market its condoms
Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment
The brand is confident that the new offering will help it substantially grow its market presence an…
We're sorry our products are so good: Why Durex emerges as the King of Advertising
With his recent apology advertisement in a Singapore newspaper, Durex showed other brands why it is…
Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles
Pee Safe jumps on The Queen Gambit bandwagon on social media but with a twist
Durex condom sales are slumping as 'intimate occasions' disappear during the coronavirus pandemic
The coronavirus pandemic is destroying opportunities to have sex, resulting in a condom sales slump.
Kate Taylor
Here come the brands: Burger King, Durex and others jump on Twitter's 280-character limit news
Twitter announced Tuesday that for the first time in its 11-year history, it will lift th…
Tanya Dua
Condom giant prepares for a sales boom as global pandemic restrictions ease
Malaysian contraceptive giant Karex produces around 5.5 billion condoms a year and supplies brands …
Mary Hanbury
Durex Makes Fun Of Overly Dramatic Soccer Players In A New Ad
Cue the dramatic opera music and enter the overdramatic players. As soon as the music kicks in the …
Katie Richards
AD OF THE DAY: This Durex Commercial Will Remind You To Never Reproduce
Beethoven's Piano Sonata No. 14, also known as the Moonlight Sonata, sets the melodramatic mood for…
Michael Thrasher
What (not) to do while devising a digital marketing strategy for your business
To build an effective digital marketing strategy, you need to understand 'what to do', and 'what no…
Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond
As compared to last year, there has been a 30% increase in the sale of condoms driven by demand fro…
Durex Started A Condom Delivery Service In Dubai
Unfortunately only available in Dubai for a test run, the "SOS Condoms" app promises to deliver the…
Laura Stampler
World's largest condom maker says condom sales precipitously slumped during the pandemic
Contraceptive maker Karex said sales took a 40% hit as hotels closed and large-scale government con…
Huileng Tan
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors
Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose
The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…
Starbucks names new CEO as longtime executive Howard Schultz steps aside again
Longtime executive Howard Schultz will step aside once again to make way for Laxman Narasimhan to b…
Tim Levin
The maker of Durex is buying a baby formula company - and Wall Street stands to make more than $100 million from the deal
The London-based boutique bank Robey Warshaw and Bank of America Merrill Lynch were the joint lead …