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Mumbai, Actor <keyword id="2069863" type="General" weightage="80" keywordseo="bhumi-pednekar" source="Orion">Bhumi Pednekar</keyword> says the coronavirus pandemic-induced lockdown led to cost cutting and thus affected the budget of women-centric films. The actor currently features in buddy comedy "Thank You For Coming", which has a predominantly female cast. Also starring <keyword id="7903367" type="General" weightage="20" keywordseo="shehnaaz-gill" source="Orion">Shehnaaz Gill</keyword>, <keyword id="573702" type="General" weightage="20" keywordseo="dolly-singh" source="Orion">Dolly Singh</keyword>, <keyword id="8251961" type="General" weightage="20" keywordseo="kusha-kapila" source="Orion">Kusha Kapila</keyword>, and <keyword id="4477193" type="General" weightage="20" keywordseo="shibani-bedi" source="Orion">Shibani Bedi</keyword>, the film will hit the screens Friday. According to Pednekar, "Veere Di Wedding" was the last female-led movie that did well at the box office with earnings of around Rs 130 crore. Its producers Rhea Kapoor and Ektaa R Kapoor have reunited for "Thank You For Coming". "'Veere Di Wedding' is the last female story that worked and the same producers are making this film. After 'Veere Di Wedding' we had more such stories. Then lockdown (due to COVID-19) happened and then obviously there was cost cutting on female-centric films. Then again, we saw Rhea Kapoor, who made this kind of film again," the Mumbai-born actor told PTI in an interview here. Citing the example of her 2019 film "Saand Ki Aankh", Pednekar said the box office collections are not in anyone's control. "It is all about whether the film is good or bad. I remember when I had done 'Saand Ki Aankh', which is a female-led film, compared to another film, which released on the same day, and it did overall business of Rs 350 crore. While my film did Rs 45 crore but our film was running in theatres for 100 days," she added. The beauty of cinema is that good work will always "be remembered and watched for generations", the actor said. "Films earn money but we hope people will come and watch our films. We don't take the pressure because certain things are not in our hands." "Thank You For Coming" is a coming-of-age comedy which follows the story of Kanika Kapoor (Pednekar), a single woman in her 30s, and her quest for true love and pleasure. It is written by Radhika Anand and Prashasti Singh and directed by Karan Boolani. The 34-year-old actor said the film's story uses female desire to explore the theme of patriarchy in society. "Orgasm is a metaphor for a larger scheme of things that the film talks about. The film is against patriarchy, it is not about man versus woman, because patriarchy is not gender specific. "Women and men both are patriarchal. That's the thought of the film. The film is about sisterhood, womanhood... Every film has a thought or a premise, so this is the premise of the film," she said. Pednekar, known for films such as "Dum Laga Ke Haisha", "Toilet: Ek Prem Katha", and "Shubh Mangal Saavdhan", said the cast stuck to the light-hearted tone of the story of "Thank You For Coming". "If we had not kept this tone of the film... We would not have been honest to what we have made. If we are making a film about female pleasure and if we are only shying to talk about it, then what's the point?" She hopes "Thank You For Coming" helps diminish the stigma around sexual liberation of women. "Till the time, 'Shubh Mangal Saavdhan' had not been released people would shy to talk about the topic of erectile dysfunction. It was an issue in families but one would not be able to talk about it, I believe that film eased the conservation. "I feel with this film ('Thank You For Coming'), female orgasm, female desire, and all this is one part of the film, these are small themes in the film, but there are more important things that the film comments about. It is a normal thing," she added.

Pandemic put a break on female-led movies, says Bhumi Pednekar

By Komal Panchamatia Mumbai, May 10 () It has taken Seema Pahwa close to three decades to climb the success ladder as an actor and she believes she might have to start all over again after the nationwide lockdown is lifted. The actor made her debut in 1984 with the landmark television series "Hum Log" and appeared in few films and TV shows. Her performance in recent films like "Dum Laga Ke Haisha", "Bareilly Ki Barfi" and "Shubh Mangal Saavdhan" won her acceptance from the young audiences."Audience had started welcoming content-driven cinema but now one might think twice before paying money and risking their lives to go to theatres. So the struggle has come back in life about how to bring the audience to theatres," Seema told in an interview.Citing the examples of actors Ayushmann Khurrana, Rajkummar Rao and Vicky Kaushal, the 58-year-old actor said while they have redefined the Indian film hero and enjoy a huge fan following, it would be tough for even them to pull the audience to the cinema halls. "They all had just come in and they had given a new turn to the cinema as a hero, who is not a chocolate boy but a boy next-door. These faces had achieved so much and created an audience for themselves and the struggle to start it again will be difficult," she said. Seema added that the fear induced by the pandemic may stop people from coming to cinema halls, which will make it tough for the artistes to sustain."For every actor, their work will be zero if the audience is not coming to see their performances. All we want is people to see our work and appreciate it." The actor, who is spending the lockdown with her husband, actor Manoj Pahwa, and two children, said she is happy being at home with her family."In this lockdown I am cooking delicious recipes for the family… We are all in the same field so we are watching movies, plays or reading stories. We end up discussing cinema for hours," she said. KKP SHD RDSRDS

Seema Pahwa worried about acceptance from audience post lockdown

<ul><li>Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. </li><li>With his rising popularity and influential power, the actor seems to be on a winning streak in the advertising world. </li><li>He has bagged marquee brands like KitKat, Peter England, The Man Company, Bajaj Allianz, to name a few, in the past few months amid a global pandemic. </li><li>We speak to experts to find out what are some of the qualities that make him influential in the brandverse. </li></ul>Ayushmann Khurrana, the only Indian actor to be featured on TIME’s 100 Most Influential People in the World list, is also becoming India’s favourite brand endorser. Even during the on-going pandemic -- when brands have tightened their purse strings -- Ayushmann has managed to grab more attention from brands and bag endorsement deals from marquee brands such as JSW India, Nestle, Toyota, Bajaj Allianz, Sprite, The Man Company, UNICEF, to name a few. Despite not having done a single blockbuster movie this year, apart from Shubh Mangal Zyada Savdhan and the virtually-released Gulabo Sitabo, Ayushmann is on a winning streak in the branding world. 2020 is turning out to be a tipping point for his career as a brand endorser. Ayushmann has around 25 brands in his kitty and in Duff &amp; Phelps’ report released in 2019, Khurrana was a new entrant at rank 10 with a brand value of $40.3 million. In the times when everyone is talking about nepotism in Bollywood, associating with Ayushmann also seems like a safe and perfect bet for an Indian brand. He is the boy-next-door from Chandigarh who has made it on his own in the industry. After his first appearance in MTV Roadies Season 2, Ayushmann found his ticket to Bollywood as Shoojit Sircar offered him a leading role in Vicky Donor. Since the beginning of his career, Ayushmann has been very picky with his choice of movies. He has made a conscious effort to increase representation of different kinds of Indians in his movies by playing a homosexual man in Shubh Mangal Zyada Savdhan, someone who suffers from erectile dysfunction in Shubh Mangal Saavdhan and a bald guy in Bala. He is also known for movies like Article 15, Dum Laga Ke Haisha, Dream Girl and Badhaai Ho that have started a conversation around different social issues. It is his choice of films that Vani Gupta Dandia, Founder of CherryPeachPlum Growth Partners - a marketing-led business consultancy thinks makes him the ideal fit for all challenger brands. She said, “AK is an actor who comes across as someone with a very, very strong personality. He's chosen to do films which stood out for the stands they took, for the very 'difficult to speak about' subjects in society. The most appealing thing about Ayushmann Khurrana is that while he has chosen to do very offbeat films he still has a very mainstream appeal. His brand endorsements have also been in line with the offbeat actor he comes across as.” On what qualities does he stand for and which brands should he choose, Vani Gupta Dandia added, “Brands that are looking for halo values like intelligence, substance vs frivolous mass appeal, gumption to stand up for difficult causes, choose v/s be chosen, and strong-mindedness - are best suited for a tie-up with him. He must be careful to stay true to who he is and not fall into the trap of the typical bolly 'dance- around-the-trees' mould. His appeal is in being a 'deliberate' and intelligent actor. Not the mainstream hero. He should carefully nurture this positioning and associate with causes and brands that fortify his own imagery in the consumers’ mind.” Karthik Srinivasan, Independent Brand Consultant and Social Media Expert, calls Ayushmann the Amol Palekar of our times - a true 'everyman', but with extra panache. He explained, “Given his smart choice of film scripts where he plays 'everyman' without the extraordinary stunts that define our films' heroism, and convincingly pulls off seemingly 'normal' roles, and given the enormous success he has garnered in such narratives, he fits perfectly for any brand that wants a relatable super-celebrity.” Talking about what makes Ayushmann brands’ favourite, Harish Bijoor, Brand Guru &amp; Founder, Harish Bijoor Consults Inc. said, “He is not the big-boots star of Bollywood. Neither is he a peripheral actor, many of whom come, survive and leave. He is someone in-between. And that's the beauty of his success today. As an actor, he is a method actor of repute. He has under his belt a series of hits that few can boast. In many ways, he is the small-budget star who takes the entire ecosystem of the film that is made to success. Today, viewers of Hindi cinema are bored to death by the big stars and the bigness they represent. In many ways, this is a David versus Goliath liking that comes to the fore. The big star is just too big, unapproachable and just too far away physically and metaphorically. The smaller star is that much closer, and that much more to emote with as a persona. This is Ayushman's touchstone of success.” Ayushmann also bagged a deal with Bajaj Allianz Life this month. On why the brand chose him as its face, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, "Ayushmann outscores his new age peers on the attributes of relatability and likeability, across consumer profiles. Also, in context of his rise on back of the smart, unconventional and consistent choices he has made, his marketability has enhanced. He is seen as a role model and hugely talented across profiles of age, gender and income groups." Ayushmann can act, sing and dance. He also writes poetry. His versatility and boy-next-door image make him brands’ sweetheart. N. Chandramouli, CEO, TRA said, “Ayushmann Khurrana is one of the multi-talented, multi-faceted actors who has a range of successes behind him in the movies. Without controversies, he is a stable bet for any brand. He has been considerably active in social media during the lockdown and combined with his earlier successes, this has increased his social media presence and salience. Ayushmann is versatile and he can endorse a range of categories, right from footwear to ice-creams, menswear to colas. His affable persona, boy-next-door looks gives him a wide range to choose from. Cost is a key driver for brands when choosing between endorsers, and his costs being lesser than superstar fees, makes him amenable to be the pick of brands, too.” Lately, we have seen endorsers who are more than a model but less than a nepotism-breed superstar like Vicky Kaushal and Ayushmann, get popular in the brandverse. With this, the definition of ‘superstar’ is also changing. Explaining what is driving this change in the industry, Srinivasan said, “Ayushmann is a bonafide superstar, by star value and films' success alone. As for the industry trend of more than a model, but less than a superstar, it could be mirroring the interest in tier-2 and tier-3 social media stars so that brands can tap into small user circles who are their followers. Similarly, given that mainstream, theater-led cinema was the only criteria to bill someone as a superstar at one point, there are now many other media platforms for someone to be called a budget-superstar or a different kind of superstar. Many actors have become big only by doing OTT shows, and many on TV alone. So there's a better range for that phrase 'superstar' now.”

Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands

<keyword id="6354267" type="PERSON" weightage="100" keywordseo="Sachin-Tendulkar">Sachin Tendulkar</keyword> once again proved he is more than cricket. The iconic Sachin Tendulkar today celebrated his 43rd birthday by playing cricket with children from the ‘Make-A-Wish India’ organisation in the city, even as the fraternity wished him and waxed eloquence. 

	Tendulkar spent some time with the children, teaching them the basics of batting, bowling and fielding at the MIG Club. He posted the same on his official Facebook page.
 

	Tendulkar retired from all forms of cricket in November 2013 during the Test match against West Indies at the Wankhede Stadium.
 

	Tendulkar is the leading run-scorer in Tests and ODIs. He is the only cricketer to have hit 100 international centuries, and the first to score a double century in ODIs.
 

	Tendulkar received India’s highest civilian award Bharat Ratna from the President Pranav Mukherjee in 2014. He is the youngest recipient to date and the first ever sportsperson to receive the award.
 

	As he stepped into his 43rd year, wishes started to pour in on Twitter.
 “Many happy returns of the day champion @sachin_rt have a blessed year!” former India captain and long-time teammate <keyword id="6364325" type="PERSON" weightage="100" keywordseo="Anil-Kumble">Anil Kumble</keyword> wrote on his Twitter handle. India opener <keyword id="17805" type="PERSON" weightage="100" keywordseo="Shikhar-Dhawan">Shikhar Dhawan</keyword> said, “Happy Birthday Paaji! There never was, and never will be another Sachin!” <keyword id="6354756" type="CITY" weightage="100" keywordseo="BCCI">BCCI</keyword> bigwigs — secretary Anurag Thakur and IPL chairman <keyword id="13855" type="PERSON" weightage="100" keywordseo="Rajeev-Shukla">Rajeev Shukla</keyword> — were not to be left behind. 

	“Happy birthday to one and only @sachin_rt . Wishing you lots of happiness and good health,” Thakur said.
 

	Shukla wrote, “Happy birthday Sachin. May God give u more strength to serve cricket &amp; also duties of an mp.”
 <keyword id="14587" type="PERSON" weightage="100" keywordseo="Suresh-Raina">Suresh Raina</keyword> said, “Happy birthday @sachin_rt the best man I know on and off the field. Wishing you health and success always.” 

	Pacer S. Sreesanth said, “respected Sachin Paaji, may u have the best birthday ever, honour knowing you, love and respect alwys.”
 

	Former Pakistan off-spinner Saqlain Mushtaq also wished the batting maestro who has amassed 15921 runs in 200 Tests and 18426 runs in 463 ODIs.
 

	“Have a wonderful day brother @sachin_rt. God bless you,” Saqlain said.
 

	The good wishes were not just restricted to cricket.
 

	“Happy Birthday to @sachin_rt #LivingLegend #respect #love God bless sir,” said star boxer Vijender Singh.
 All India Football Federation president <keyword id="6355497" type="PERSON" weightage="100" keywordseo="Praful-Patel">Praful Patel</keyword> wrote, “Wishing the cricket legend @sachin_rt a very Happy Birthday. May almighty bless him always.” 

	The Indian Super League said, “Best wishes to @KBFCOfficial owner and cricketing great, @sachin_rt on his birthday!”
 Celebrities like <keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword>, <keyword id="671" type="PERSON" weightage="100" keywordseo="Vir-das">Vir Das</keyword> and Dhanush took to social media to wish Tendulkar. 

	Bollywood’s megastar Amitabh shared that the cricketing icon “makes us so proud”.
 

	He tweeted: “Happy birthday Sachin...Our pride and our honour! Happy birthday Sachin...you make us so proud”.
 Actor <keyword id="6354700" type="PERSON" weightage="100" keywordseo="Anil-Kapoor">Anil Kapoor</keyword> shared on Twitter: “He is a game changer, a creator of and a gem of a person. Happy birthday Sachin Tendulkar. You will always be a legend.” 

	Calling himself a “true fan”, the “Dum Laga Ke Haisha” star Ayushmann Khurrana tweeted: “It’s Sachin Tendulkar’s birthday. True fan! When he used to get out, I used to stop eating food.”
 

	Actor and comedian Vir Das not only wished the batting legend, but also highlighted how the star has taught the world about humanity. He posted: “There’s very few athletes who teach you as much about humanity as they do about the sport. Happy Birthday Sachin Tendulkar”.
 <keyword id="499" type="PERSON" weightage="100" keywordseo="abhishek-bachchan">Abhishek Bachchan</keyword> tweeted: “Happy birthday legend! Sachin Tendulkar”, whereas singer Armaan Malik wished him “a lifetime of happiness and joy because that is what you have given us through your craft!”. 

	Dhanush, who has worked in southern film industry as well as Bollywood, also tweeted: “Happy birthday to the god of cricket Sachin Tendulkar... All hail the man who made and making our country proud”, and comedian Papa CJ shared: “Happy birthday Sachin Tendulkar — thanks for the memories and entertainment!”.
 

	After wrapping up stupendous innings on the cricket pitch, master blaster Tendulkar will be making a splash on the film scene with the upcoming film “Sachin The Film”. Mumbai-based production company 200 Not Out is making the film with London-based award-winning writer, director and producer James Erskine as the director.

	 
	 
	(Image credits: indiatimes)

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Pandemic put a break on female-led movies, says Bhumi Pednekar

PTI

Seema Pahwa worried about acceptance from audience post lockdown

PTI

Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands

Karuna Sharma

Sachin Tendulkar imparts cricket training to children to celebrate his 43rd birthday

BI India Bureau

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