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E-commerce startup <keyword id="1249046" type="General" weightage="100" keywordseo="dukaan" source="Orion">Dukaan</keyword> has replaced 90 per cent of its customer support team with an artificial intelligence (AI) chatbot, founder and CEO Suumit <keyword id="1858" type="General" weightage="80" keywordseo="shah" source="Orion">Shah</keyword> informed on Tuesday. Attributing the decision to prioritising profitability, he said customer support costs reduced by 85 per cent while resolution time went down from over two hours to three minutes. "We had to lay off 90 per cent of our support team because of this AI chatbot. Tough? Yes. Necessary? Absolutely," Shah tweeted. Several Twitter users criticised the tweet, deeming it insensitive. "Given the state of economy, startups are prioritising "profitability" over striving to become "unicorns", and so are we," Shah added. He explained in detail about Lina, the AI assistant which he claimed, replaces generic and delayed responses, as well as limited availability of resources and poor communication. After 12 tweets, Shah said that the company is hiring for multiple roles. When asked by a Twitter user about the assistance provided to the laid off staff, he asked them to look out for his LinkedIn post, reiterating that it was a tough decision. "As expected, 'someone' will get offended on behalf of 'someone else', so I had this reply ready: Assistance ke bare mein jab Linkedin pe post karunga tab dekh lena mere dost, yahaan Twitter pe log "profitability" dekhte hai "sympathy" nahi", Shah tweeted. "Laying off is never a pleasant experience, why is the need to proclaim and be proud about it," a Twitter user wrote. The announcement comes after Union Minister of State for Electronics and IT Rajeev Chandrasekhar deemed any concerns about AI threatening jobs as "nonsense". SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/news/oppo-reno-10-pro-plus-vs-oneplus-11-mobile-comparison-of-price-and-features/slidelist/101664468.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/oppo-reno-10-pro-plus-vs-oneplus-11-mobile-comparison-of-price-and-features/slidelist/101664468.cms" target="_blank">Oppo Reno 10 Pro Plus vs OnePlus 11 – Which flagship phone wins the battle</a><a href="https://www.businessinsider.in/india/news/as-north-indian-states-battle-severe-monsoon-parts-of-maharashtra-see-water-shortage/slidelist/101660130.cms" target="_blank"></a> <a href="https://www.businessinsider.in/india/news/as-north-indian-states-battle-severe-monsoon-parts-of-maharashtra-see-water-shortage/slidelist/101660130.cms" target="_blank">As North Indian states battle severe monsoon, parts of Maharashtra see water shortage</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-5-z-flip-5-galaxy-watch-series-6-and-more-set-to-launch-july-end/articleshow/101538049.cms">Samsung Galaxy Z Fold 5, Z Flip 5, Galaxy Watch Series 6 and more set to launch July-end</a>

Dukaan lays off 90% staff for AI bot, attributes decision to focus on profitability

<ul class="summary-list"><li>Suumit Shah, the CEO of the e-commerce platform Dukaan, laid off 90% of his support staff, replacing them with an AI chatbot. </li><li>He shared on Twitter that the new chatbot reduced customer support costs by 85%.</li></ul>The CEO of an e-commerce platform is getting absolutely roasted online for posting a Twitter thread saying the company laid off 90% of its customer support staff after an AI chatbot outperformed them.Suumit Shah, the 31-year-old CEO of Duukan, a Bengaluru-based company that helps businesses <a href="https://techcrunch.com/2021/09/05/dukaan-raises-11-million-to-help-merchants-in-india-set-up-online-stores/#:~:text=Dukaan%2C%20a%20one%2Dyear%2D,in%20the%20South%20Asian%20market" target="_blank" rel="noopener">set up their online storefronts</a>, <a href="https://twitter.com/suumitshah/status/1678460567000850450" target="_blank" rel="noopener">first shared the news on a Twitter thread</a> on 11 July."We had to layoff 90% of our support team because of this AI chatbot. Tough? Yes. Necessary? Absolutely," Shah wrote in a thread that's been viewed over 1.5 million times since being posted. In the thread, Shah wrote that an AI chatbot took less than two minutes to respond to customer queries, while his human support staff took over two hours.Replacing most of his customer support team with a chatbot reduced customer support costs by around 85%, he wrote.Shah told Insider the layoffs occurred in September 2022 and resulted in Duukan — which currently employs 60 people — letting go of 23 of the 26 members of its customer support team. In a conversation on Wednesday, Shah said his "monthly budget" for customer support is now $100. Insider could not independently verify these figures.But Twitter and Reddit users aren't buying the explanation. As of press time, more than 600 Twitter users had quoted his tweet, with the vast majority being critical of Shah and Duukan.Twitter user @adityarao310, whose tweet had accumulated more likes than Shah's own, <a href="https://twitter.com/adityarao310/status/1678602855996071938" target="_blank" rel="noopener">posted:</a> "Make no mistake. The support team was laid off here because business is failing and funding is dry. Not because of AI."Another user, @samikshagoel20, shared Shah's tweet, writing: <a href="https://twitter.com/samikshagoel20/status/1678653534601101312" target="_blank" rel="noopener">"How not to announce layoffs."</a>Meanwhile, Reddit user u/kakapoopoopeepeeshir <a href="https://www.reddit.com/r/technology/comments/14wmgor/dukaan_lays_off_90_of_support_staff_after/" target="_blank" rel="noopener">commented in a thread on Tuesday:</a> "I'm terrified of the future where we will never speak to a human again in customer support which means we will never get a problem solved, you'll just be passed around between bots."Responding to the online backlash, Shah told Insider that he regretted kicking off a conversation about layoffs on Twitter but was adamant that his point still stands. "AI is taking our jobs," he said."Over time, everybody will start doing this. It's not just us. Maybe I'm just too straightforward to have put it on Twitter," Shah added.Dukaan is far from the first company to announce lay-offs as a result of AI, a trend which is likely to continue, <a href="https://www.businessinsider.com/jobs-lost-in-may-because-of-ai-report-2023-6" target="_blank" rel="noopener">according to a May report</a> by human resources firm Challenger, Gray, and Christmas.In May, Insider reported on another set of layoffs that sparked similar outrage when the US National Eating Disorder Association laid off its entire helpline staff and <a href="https://www.businessinsider.com/eating-disorders-nonprofit-reportedly-fired-humans-offer-ai-chatbot-2023-5" target="_blank" rel="noopener">replaced them with a chatbot</a>. Soon after, the chatbot was disabled for <a href="https://www.businessinsider.com/eating-disorder-helpline-disables-tessa-chatbot-harmful-responses-2023-5" target="_blank" rel="noopener">giving out harmful information</a> on eating disorders.

An e-commerce CEO is getting absolutely roasted online for laying off 90% of his support staff, after an AI chatbot outperformed them

<ul class="summary-list"><li>22% of US workers say they worry technology will replace their jobs — an increase from 2021, Gallup says.</li><li>Workers with concerns tend to be young, college-educated, and make under $100k a year.</li></ul>Some American workers are becoming increasingly worried that technology may be coming for their jobs, a new poll suggests.In August, <a target="_blank" href="https://news.gallup.com/poll/510551/workers-fear-technology-making-jobs-obsolete.aspx?utm_source=alert&amp;utm_medium=email&amp;utm_content=morelink&amp;utm_campaign=syndication">Gallup conducted 1,014 phone interviews with US workers over the age of 18 across different levels of employment</a> to understand the concerns they have about their jobs.<a target="_blank" href="https://news.gallup.com/file/poll/510566/20230906WorkerWorries.pdf">Out of the 1,014 workers interviewed</a>, 22% of them say they worry technology will make their jobs obsolete — a fear that went up seven percentage points from when the survey was conducted in 2021, Gallup's researchers found.And when considering just college-educated workers, the rise in worry is even sharper: from 8% who were worried in 2021 to a whopping 20% who are worried today, the poll says.The fact that more college-educated workers are worried about losing their jobs to technology may, in part, be thanks to the rise of powerful artificial intelligence tools like <a target="_blank" href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1">OpenAI's ChatGPT</a> — the conversational AI-chatbot that can perform job tasks like <a target="_blank" href="https://www.businessinsider.com/marketing-industry-using-ai-save-time-money-boost-productivity-study-2023-6">writing marketing copy</a> and <a target="_blank" href="https://www.businessinsider.com/chatgpt-amazon-employees-use-ai-chatbot-software-coding-customer-questions-2023-1">developing code</a>. The rapid development of generative AI technology, the Gallup researchers say, "may be changing the stereotype of what computers can do in the workplace.""Amid such change, it's understandable that US workers, particularly those with college degrees, are more worried about what technology could mean for their careers," the Gallup researchers said in commentary accompanying the poll.But it's not just employees with bachelor's degrees who feel this way. Younger workers of all education levels between the ages of 18 to 34 were also found to be more concerned with losing their jobs to technology compared to older workers over the age of 35 within the poll's two-year time frame. The same goes for workers who earn less than $100,000 a year compared to those with an annual salary of $100,000 or more.Even though more workers may now "be looking over their shoulders" at AI and other technological developments, replacement by robots is not their main employment concern. The survey incicated 31% of respondents worry they could <a target="_blank" href="https://www.businessinsider.com/google-facebook-cut-perks-employee-benefits-tech-workers-wont-quit-2023-5">lose their benefits</a>, like healthcare and paid vacation days, in the future, and 24% of respondents say they're scared about seeing <a target="_blank" href="https://www.businessinsider.com/tech-workers-willing-pay-decrease-high-salaries-remote-layoffs-survey-2023-6">a reduction in their wages</a>, followed by <a target="_blank" href="https://www.businessinsider.com/layoffs-sweeping-the-us-these-are-the-companies-making-cuts-2023">layoffs</a> and a <a target="_blank" href="https://www.businessinsider.com/labor-shortage-small-businesses-cutting-opening-hours-losing-revenues-employment-2021-10">cut in operating hours for businesses</a>.Gallup's findings on worker attitudes toward technology come as experts and tech leaders alike have reignited a debate around whether AI can really replace employees ever since ChatGPT came out last November. While a Goldman Sachs study from March found that <a target="_blank" href="https://www.businessinsider.com/generative-ai-chatpgt-300-million-full-time-jobs-goldman-sachs-2023-3">generative AI tools could affect 300 million full-time jobs worldwide,</a> some experts previously told Insider that AI will simply help <a target="_blank" href="https://www.businessinsider.com/how-to-use-chatgpt-at-work-job-save-time-ai-2023-2">workers save time</a> and <a target="_blank" href="https://www.businessinsider.com/chatgpt-jobs-at-risk-replacement-artificial-intelligence-ai-labor-trends-2023-02">be more productive</a>.There are signs that AI may already be taking over some of the workforce. A recent report from Challenger, Gray, and Christmas, a career transitioning firm, found that <a target="_blank" href="https://www.businessinsider.com/jobs-lost-in-may-because-of-ai-report-2023-6">almost 4,000 people who were laid off in May lost their jobs because of AI</a>.Emily Hanley, a freelance copywriter, said that <a target="_blank" href="https://www.businessinsider.com/lost-job-chatgpt-made-me-obsolete-copywriter-2023-7">the number of assignments she usually gets may have dwindled</a> because clients are turning to ChatGPT to do their writing for free. Matías S. Zavia, a writer and translator, said he was laid off from his job at Gizmodo en Español, the tech blog's Spanish site, after <a target="_blank" href="https://www.businessinsider.com/ai-chatgpt-jobs-replaced-by-tech-translator-2023-9#:~:text=A%20writer%20and%20translator%20says,a%20memo%20shared%20with%20Insider.">his former employer started using AI to translate the site's articles from English to Spanish.</a>Suumit Shah, the CEO of the e-commerce platform Dukaan, even said <a target="_blank" href="https://www.businessinsider.com/ai-chatbot-ceo-laid-off-staff-human-support-2023-7#:~:text=Suumit%20Shah%2C%20the%20CEO%20of,them%20with%20an%20AI%20chatbot.">he laid off 90% of his support staff in July because he replaced them with an AI chatbot</a>, a move he claimed reduced his company's customer support costs by 85%.Researchers at Gallup didn't immediately respond to Insider's request for comment before publication.

One out of 5 college-educated workers say they're worried about losing their jobs to tech — a big increase over 2021's poll

<ul class="summary-list"><li>Artificial intelligence is altering the workforce in unpredictable ways.</li><li>While companies and workers are beginning to embrace AI, some worry about its risks.</li><li>Here are 10 ways AI tools such as ChatGPT have entered the workplace — and what may come out of it.</li></ul>Artificial intelligence is already changing the workplace in ways we never could've imagined.Since <a href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1">OpenAI launched ChatGPT, its conversational AI chatbot</a>, in November, many have used it to <a href="https://www.insider.com/chatgpt-fitness-ai-love-exercise-2023-5">lose weight</a>, <a href="https://www.businessinsider.com/chatgpt-travel-itenerary-vacation-costa-rica-errors-logistics-advisors-2023-3">plan vacations</a>, and even <a href="https://www.businessinsider.com/how-men-are-using-ai-for-dating-profiles-messaging-study-2023-6">land dates</a>.Now, some companies are embracing AI — though not without precaution — as business leaders begin to wake up to the technology's impressive capabilities. In a <a href="https://www.ibm.com/thought-leadership/institute-business-value/en-us/c-suite-study/ceo" target="_blank" rel="noopener">2023 IBM study</a> surveying 3000 executives on generative AI, 75% of respondents said it would give their businesses a competitive edge and 43% are using AI to make strategic business decisions. But not all workers are ready to use AI. In the IBM study, 57% of the executives said they had reservations about data security, while 48% said they were also concerned about bias. Nevertheless, workers and companies are starting to deploy AI for business purposes in myriad ways. <h2>Here are 10 ways AI is changing the workforce:</h2><h3>1. Workers are using ChatGPT to help do their jobs </h3>Workers across industries — from education to law — are using AI technology such as ChatGPT to automate their workflows to save time and boost productivity. Nick Patrick, the owner of the music-production company Primal Sounds Productions, told Insider he <a href="https://www.businessinsider.com/chatgpt-workers-manage-emails-write-contracts-2023-6">used ChatGPT to fine-tune legal contracts</a> for clients. Shannon Ahern, a high-school math and science teacher, said she <a href="https://www.businessinsider.com/high-school-math-science-teacher-uses-openai-chatgpt-education-learning-2023-3">used the AI chatbot to generate quiz questions</a> and lesson plans.Others have used the chatbot to <a href="https://www.businessinsider.com/chatgpt-work-better-earn-more-money-2023-5">write listings for luxury real estate, assist in recruiting efforts</a>, <a href="https://www.businessinsider.com/chatgpt-hacks-reduce-workload-example-prompts-2023-4">draft social-media posts</a>, and <a href="https://www.businessinsider.com/chatgpt-amazon-employees-use-ai-chatbot-software-coding-customer-questions-2023-1">develop code</a>.In fact, many workers are even <a href="https://www.businessinsider.com/70-of-people-using-chatgpt-at-work-havent-told-bosses-2023-3">secretly using AI to help do their jobs</a>.At the beginning of the year, Fishbowl, a workplace-discussion app, surveyed more than 11,700 workers, including those from companies such as Amazon, Google, Meta, and Twitter, to gauge whether they used AI at work. Out of the 43% of respondents who said they used AI to accomplish their work tasks, 68% of them said they hadn't told their bosses they were using them.<h3>2. Companies are looking for ChatGPT expertise in their workers </h3>Companies across various industries — including healthcare, education, and insurance — are looking to hire workers with experience using AI.As of June, more than a dozen of companies were hiring workers on sites such as Indeed and LinkedIn with <a href="https://www.businessinsider.com/jobs-roles-companies-want-ai-chatgpt-experience-salary-2023-6#product-managers-7">ChatGPT expertise listed in their job postings</a>, paying as much as $800,000 a year for the skill. Executives at these companies told Insider that job candidates with knowledge of AI might be more productive, creative, and open to change than those without AI expertise. The move to hire AI-savvy workers seems to be gaining traction. In a recent survey from the job site Resume Builder of business leaders who were hiring, 91% of respondents said they wanted to bring on workers <a href="https://www.businessinsider.com/chatgpt-experience-wanted-by-employers-hire-study-2023-4" rel="">who knew how to use OpenAI's chatbot to save time and enhance productivity</a>.<h3>3. Employers are encouraging workers to learn how to use AI </h3>Executives are asking their workers to integrate AI into their workflows. That way, companies can save time and money on their business processes.Jensen Huang, the CEO of the chip giant Nvidia, said workers should learn <a href="https://www.businessinsider.com/ai-tools-turn-anyone-into-programmer-nvidia-ceo-2023-5?amp">how to use AI to improve their performance</a>."Everyone is a programmer now," Huang said during this year's Computex conference in Taipei, Taiwan. "You just have to say something to the computer." Akash Nigam, the CEO and founder of Genies, an avatar-tools company, previously told Insider he purchased ChatGPT Plus accounts for all of his 120 employees and encouraged them to <a href="https://www.businessinsider.com/ceo-buys-chatgpt-plus-accounts-all-employees-sees-productivity-boost-2023-5">make learning the AI chatbot a priority</a> so they could "effectively accelerate" their departments."You really got to find time to, like, learn this skill," Nigam previously told Insider. <h3>4. Job applicants are using AI to write their résumés and improve their applications </h3>AI can help you land your next gig by improving your job application.To test his company's recruiting efforts, Neil Taylor, the founder of Schwa, a communications consultancy, said that <a href="https://www.businessinsider.com/chatgpt-written-application-got-shortlisted-for-interview-recruiters-2023-1">he secretly submitted a job application written by ChatGPT to recruiters</a> at his firm and later learned that ChatGPT was one of the few applicants chosen for an interview. "It was more competent than a lot of the bad people who apply to us," <a href="https://news.sky.com/story/recruitment-team-unwittingly-recommends-chatgpt-for-job-interview-12788770" target="_blank" rel="noopener">Taylor told Sky News</a>.Insider's Beatrice Nolan conducted a similar experiment, in which she <a href="https://www.businessinsider.com/chatgpt-job-applications-hiring-managers-job-interview-candidate-2022-12?r=US&amp;IR=T">asked ChatGPT to write cover letters</a> for real jobs and sent the letters to hiring managers for them to review. The managers told Nolan they would've offered her an interview even though they said the letters lacked personality.AI enthusiasts have also expressed on social media how impressed they are with <a href="https://www.businessinsider.com/using-chatgpt-ai-write-cover-letters-job-applications-2023-2">ChatGPT's ability to write cover letters</a>, resurfacing a long-held debate on whether cover letters should be removed from the job-application process. <h3>5. AI is being used to make hiring decisions </h3>AI-assisted hiring is nothing new. For years, <a href="https://www.businessinsider.com/ai-chatgpt-hiring-ghost-interviews-job-search-weird-labor-market-2023-5">companies have used AI tools to screen résumés and cover letters, interview job candidates, and even analyze the speech and facial expressions of applicants to get a read on their personalities</a> — processes that experts say might not be fair when making hiring decisions. But some human-resources professionals say that generative-AI tools have helped them do their jobs better. Jasmine Cheng, a recruiter who left Amazon to start her own recruiting firm called Topknack, said she <a href="https://www.businessinsider.com/chatgpt-for-hr-job-recruiting-hiring-2023-4">used ChatGPT to do things such as finding job candidates</a> and creating interview questions, which she said saved her at least 10 hours a week. "With those hours back, I can reach more candidates, network, and even conduct more business development to get more clients, which leads to making more money," Cheng previously told Insider.<h3>6. Companies are using AI to write their performance reviews </h3>Managers may find writing performance reviews for their employees a tough task. But what if AI could do it for you?Companies behind HR-management software are starting to integrate AI features that can help managers write performance reviews that are fair, accurate, and personalized for their direct reports. For instance, Textio, an HR-management tool with an AI-assistant feature for performance reviews, is used by companies such as Hulu, Spotify, T-Mobile, and McDonald's, <a href="https://www.worklife.news/technology/performance-reviews/" target="_blank" rel="noopener">WorkLife reported</a>. AI-generated performance reviews are nothing new. In 2018, the cloud giant Oracle launched <a href="https://www.oracle.com/chatbots/" target="_blank" rel="noopener">Digital Assistant</a>, an AI chatbot that HR professionals can use to complete employee evaluations.AI expertise may also be taken into consideration during a performance review. Nigam, the CEO of the avatar-tools company, expects to make decisions on who gets promoted based on how well they know ChatGPT, he told Insider.<h3>7. Experts say AI could help make the 4-day workweek possible</h3>A four-day workweek may be on the horizon thanks to ChatGPT.<a href="https://www.businessinsider.com/chatgpt-ai-beginner-prompts-learn-the-tech-boost-career-2023-5">AI tools can help workers be more productive</a>, which, in turn, cuts down the time it takes to accomplish any given task — a "necessary condition for us to work less," Oded Netzer, a professor at Columbia Business School, previously told Insider.Carl Benedikt Frey, an Oxford economist, echoed the sentiment. He told Insider: "Any technology that increases productivity, ChatGPT included, <a href="https://www.businessinsider.com/how-ai-change-jobs-chatgpt-pay-remote-work-productivity-2023-6">makes a shorter workweek more feasible</a>." But some experts say that AI's prospective productivity gains may not shorten the workweek. Michael Chu, a partner at the McKinsey Global Institute, previously told Insider that employers might <a href="https://www.businessinsider.com/will-chatgpt-ai-make-4-day-workweek-possible-in-future-2023-3">expect employees to work even harder to maximize their output because of AI</a>.<h3>8. Companies are restricting their employees from using AI at work</h3><a href="https://www.businessinsider.com/chatgpt-companies-issued-bans-restrictions-openai-ai-amazon-apple-2023-7#accenture-doesnt-have-a-formal-ban-on-generative-ai-tools-a-spokesperson-said-14">Some companies have set rules around how their employees can use AI in the workplace</a>, in part, to protect their confidential data from being leaked. While firms such as Apple and Spotify have been said to restrict their workers from using AI, other companies, such as JPMorgan and Northrop Grumman, appear to have outright barred their employees from using the tech. "Although AI, including ChatGPT and other 'conversational' AIs, can be enormously helpful and truly transformative, we want to be smart about how we implement these tools to protect ourselves, our partners, our company's information and our user data," executives at iHeartMedia wrote in a June memo explaining why it's restricting its workers from using AI. <h3>9. Many are questioning whether AI will replace their jobs </h3>As AI becomes more advanced, many workers may be wondering whether the tech will replace their jobs down the line. A recent Goldman Sachs report on the state of AI found that <a href="https://www.businessinsider.com/generative-ai-chatpgt-300-million-full-time-jobs-goldman-sachs-2023-3">generative-AI tools could lead to a "significant disruption" in the labor market</a> and affect 300 million full-time jobs worldwide. White-collar workers — particularly people in law and those part of an administrative staff — are most likely to be affected by new AI tools, Goldman found. Other labor experts told Insider that workers in media, marketing, and finance — <a href="https://www.businessinsider.com/chatgpt-jobs-at-risk-replacement-artificial-intelligence-ai-labor-trends-2023-02">jobs that require writing and number crunching — were at risk of replacement by AI</a>. AI job replacement may already be occurring. Suumit Shah, the CEO of the e-commerce platform Dukaan, <a href="https://twitter.com/suumitshah/status/1678460567000850450?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1678460567000850450%7Ctwgr%5E4f3408fdab2a22ef4700fa46f8c94179040e6e07%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fwww.businessinsider.com%2Fai-chatbot-ceo-laid-off-staff-human-support-2023-7" target="_blank" rel="noopener">tweeted earlier this month</a> that "we had to layoff 90% of our support team" <a href="https://www.businessinsider.com/ai-chatbot-ceo-laid-off-staff-human-support-2023-7">because an AI chatbot was able to do its work faster</a>. But not all experts believe AI will wipe out jobs.Anu Madgavkar, a partner at the McKinsey Global Institute, told Insider that AI should be viewed as an imperfect productivity-enhancing tool that could produce bias and error. Richard Baldwin, an economist, said at the 2023 World Economic Forum's Growth Summit that while <a href="https://www.businessinsider.com/ai-wont-take-your-job-someone-who-uses-it-might-2023-5">AI might not replace your job</a>, workers who know how to use AI may replace those who don't. <h3>10. Workers are striking against the use of AI </h3>While some workers seek to embrace AI in their roles, others are speaking out against the ways the technology can harm workers. For the past three months, thousands of Hollywood writers in the Writers Guild of America have been on strike, in part, <a href="https://www.businessinsider.com/hollywood-writers-strike-over-technology-ai-netflix-streaming-studios-2023-7">to express their concerns over the potential for AI to replace their jobs</a>. Now <a href="https://www.businessinsider.com/hollywood-actors-set-to-strike-after-talks-studios-streamers-fail-2023-7">actors from the SAG-AFTRA guild have joined the strike</a>, urging studios to be extra careful with how they use AI. "Artificial intelligence poses an existential threat to creative professions, and all actors and performers deserve contract language that protects them from having their identity and talent exploited without consent and pay," Fran Drescher, the president of SAG-AFTRA, <a href="https://www.youtube.com/watch?v=zNS2EtQbG5I" target="_blank" rel="noopener">said during a press conference this month</a>.Journalists are also pushing back against the use of AI in newsrooms. In late June, the GMG Union of G/O Media — the company behind sites such as Gizmodo and Jezebel — released a statement pleading with the parent company to put the brakes on experimenting with AI-generated content. "We urge G/O Media to cease its plans to litter our sites with AI-generated content and invest in real journalism done by real journalists," <a href="https://twitter.com/gmgunion/status/1674535138883952640" target="_blank" rel="noopener">the letter said</a>.

10 ways artificial intelligence is changing the workplace, from writing performance reviews to making the 4-day workweek possible

<ul><li>The Reliance Industries AGM saw chairman <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> announce multiple plans across e-commerce, cloud and content. </li><li>In all three categories, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> has been ramping up its operations in India. </li><li>This will put Ambani and Bezos in direct competition, as both try to garner a bigger market share in India – one of the fastest growing internet economies in the world.</li></ul>It’s a fight for the finish in India’s internet industry and the two competitors are the world’s richest company Amazon and India’s richest conglomerate Reliance Industries. Brewing the fight are two masterminds – <keyword id="191583" type="PERSON" weightage="20" keywordseo="Jeff-Bezos">Jeff Bezos</keyword> and Mukesh Ambani – both of whom want a piece of the large pie that can arise from engaging India’s 500 million internet users. Globally, Amazon has managed to thwart every competitor – traditional or new in every other market. But, Bezos who calls Amazon “India’s apni dukaan” (India’s own shop), might not have it so easy. Indian billionaire Ambani is leaving no stone unturned to claim the Indian internet space. Amazon’s customer acquisition strategy runs across three verticals – e-commerce for the fast growing number of online shoppers, cloud for business owners and content platform for entertainment and video. And now, Jio has fired a salvo in every vertical that Amazon operates in. At the annual general meeting of Reliance Industries, Ambani demonstrated how he wants to take over each one of Amazon’s segments. Shopping for India’s internet users Ambani has interesting ammunition. For one, he has over 340 million customers for his telecom service. Added to that, he is planning to get more...around 500 million by providing fixed broadband service at every nook and corner of the country. Reliance Retail which is expected to launch its e-commerce offering by October, also showed a sneak peak into what they have in store for shoppers. Reliance's fibre customers will offer an immersive shopping experience using mixed reality (augmented reality and virtual reality combined). Ambani’s children Isha and Akash also demonstrated a shopping experience with Jio’s augmented reality advancements, where a 3D hologram of the user will help the shopper try on different colours of the garment. This is not good news for Amazon which holds 30% of the Indian e-commerce market, and has plans to grow. Amazon too has been experimenting with virtual reality. During the Prime Day sale, Amazon had set up virtual reality experience zones for consumers. But looks like Reliance will lure its existing fibre customers into its own shopping zones. Ambani also said that Reliance will offer end-to-end digital stack to "enable and empower" small merchants. Today, Amazon too launched The Amazon Marketplace Appstore in India, a platform created for sellers to discover trusted third-party applications that can help them automate, grow and manage their business. Building businesses on cloud One of Amazon’s biggest businesses is its Amazon Web Service finds clients with the bigwigs of the tech industry in the country who use its cloud services to build their businesses. AWS has also partnered with Wipro to set up co-innovation centres in India. Ambani has entered this business too. He joined hands with Microsoft. Satya Nadella made a surprise cameo at the AGM via video feed to announce Jio’s partnership with Microsoft Azure. “Jio will build new custom solutions on Microsoft Azure for large enterprises who have already benefited from our technology platforms. Companies will also have easy and affordable access to best-in-class technologies like data analytics, AI, cognitive services, blockchain, IoT and edge computing to accelerate India’s digital transformation and enable grassroots innovation,” said Microsoft. Prime vs Jio, Indian OTT’s new war Amazon’s content platform Prime Video launched in 2016 and has since then stirred up the OTT competition in India, moving up against Netflix, Hotstar among others. Prime Video has seen multiple original web content series from India like Made in Heaven, Inside Edge which have become big hits. And now, Jio has a strong strategy to disrupt the OTT space in India. Jio Fibre services will come bundled with ‘most-premium OTT applications’. Not only that, premium subscribers of Reliance Fibre will also be able to watch movies on the very same day they release in theatres, taking away Amazon Prime’s sweet spot. It is known to bring movies to its platform within a few weeks of release. See Also: <a href="https://www.businessinsider.in/highlights-of-mukesh-ambani-speech-at-reliance-industries-agm/articleshow/70638299.cms">Mukesh Ambani's speech at the Reliance Industries AGM had ten big takeaways</a>

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